Rivet growth playbook

Publish a "For Special Operations" page in the existing defense section: the SOF problems Rivet addresses (small-team situational awareness, austere and low-signature operations, sensor and drone control at the team level, ATAK compatibility), how the modular Integrated Task System is configured for a team rather than a formation, how evaluations work (prototype, validation, rollout, as the FAQ describes), and a "Request a capability briefing" form that asks for organisation, mission area and preferred format (briefing, DV day, exercise integration). Route requests to the SOF marketer and the relevant deployment strategist, and link the page from the defense page, the homepage menu and every SOF event.

Specialised buyers look for proof that a supplier understands their mission before they take a meeting. A dedicated page gives the new PMM a destination for every campaign from day one and turns interest from shows and referrals into tracked requests instead of loose emails.

1. Headline: task systems built for small teams in austere conditions
2. Three mission problems (situational awareness, low signature, team-level command of sensors and drones)
3. How Rivet configures a loadout for a team (modular hardware, Rivet OS, ATAK compatibility)
4. How evaluation works: prototype, validation, rollout
5. Allied interoperability (Five Eyes and NATO partners)
6. Request a capability briefing: organisation, mission area, format (briefing, DV day, exercise integration)

• Sensitive missions cannot be described in detail

  Describe problems and configurations generically and offer detail in a briefing.

• Requests from people outside government

  Ask for organisation type and screen before scheduling.

• HiringProduct Marketing Manager, Special Operations (Washington, DC, posted September 2, 2026): "drives the articulation, positioning, and adoption of Rivet's solutions for U.S. and allied Special Operations Forces (SOF)"; will "Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises", "Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials", "Enable internal teams with clear, scalable materials", and support business development "through compelling solution narratives, collateral, and proposal inputs". Preferred: familiarity with "allied partner SOF units (e.g. Five Eyes or NATO)".Source
• Your websiteAcross the homepage, defense, industrial, Integrated Task Systems, Hard Spec, SBMC, company and FAQ pages (checked October 22, 2026), the words "Special Operations", "SOF", "Navy", "Air Force" and "Marines" do not appear. The defense page is written around the Soldier and dismounted combat. The sitemap holds about 20 pages.Source
• Your websiteSBMC page: "On September 4, 2025, Rivet executed a $195M agreement as prime for Soldier Borne Mission Command", the Army's next-generation situational awareness and mission command platform "for dismounted units, company-level and below", "fully compatible with the Android Tactical Assault Kit (ATAK) architecture", to be fielded "through rigorous iteration with Soldiers".Source
• Your websiteFAQ: Rivet "does not sell or loan products for independent trials"; technical specs are provided "to contracted Rivet customers"; contracts progress "from solution prototypes and validations through rollouts for 100s or 1000s of personnel"; developers can port products "at the request of shared customers"; Rivet "Generally" does not work through resellers; it "provides technologies, expertise, and in-kind benefits for startups"; it "fulfills DFARS requirements and NIST standards". "Founded in 2024."Source
• Your websiteHomepage: H1 "Perceive and perform at the front lines"; Integrated Task Systems "For Defense & Security" (Next generation Soldier, Austere site operations, Sustainment and logistics, Architecture for overmatch) and "For Industrial Workforces"; "Rivet and Northrop Grumman are developing integrated task systems for secure defense and government programs" and "Rivet and Palantir are redefining workforce capabilities at the edge"; contact by email ([email protected]); locations Washington DC, San Jose, Seattle and Munich.Source

Write one page per service from the existing sustainment and industrial content: shipyard and depot maintenance with generated work packages for the Navy; flight line and installation maintenance for the Air Force. Each page ends with a request form routed to that service's strategist.

Service buyers search and forward pages that speak their language; the strategists get something to send after a first call.

• Too similar to the industrial page

  Use service-specific terms and examples.

• HiringDeployment Strategists for the U.S. Navy ("NAVSEA, NAVAIR, shipbuilding, maintenance, sustainment, logistics"), the U.S. Air Force ("aircraft operations, maintenance, sustainment, logistics, installation operations") and the U.S. Army, all posted September 3-4, 2026 in Washington, DC, each turning "early conversations into pilots, programs, and long-term partnerships".Source
• Your websiteAcross the homepage, defense, industrial, Integrated Task Systems, Hard Spec, SBMC, company and FAQ pages (checked October 22, 2026), the words "Special Operations", "SOF", "Navy", "Air Force" and "Marines" do not appear. The defense page is written around the Soldier and dismounted combat. The sitemap holds about 20 pages.Source
• Your websiteIndustrial page: "Rivet is collaborating with premier providers like Northrop Grumman"; use cases advanced manufacturing, light footprint facilities, field maintenance and "Transforming customers and their value chains"; no customer results or case studies. Company page quotes Palantir's CTO ("extending human skills with intelligent systems") and says "client development and support available in Europe and Asia", with a HubSpot "Partnerships & Collaborations" form.Source
• Your websiteHomepage: H1 "Perceive and perform at the front lines"; Integrated Task Systems "For Defense & Security" (Next generation Soldier, Austere site operations, Sustainment and logistics, Architecture for overmatch) and "For Industrial Workforces"; "Rivet and Northrop Grumman are developing integrated task systems for secure defense and government programs" and "Rivet and Palantir are redefining workforce capabilities at the edge"; contact by email ([email protected]); locations Washington DC, San Jose, Seattle and Munich.Source

Add a short HubSpot form to every page footer: who you are (Army, SOF, Navy, Air Force, other government, industrial company, technology partner, startup, press) and what you want (briefing, evaluation, partnership). Route each answer to its owner and keep the email address as a fallback.

Routing gets serious inquiries to the right strategist the same day and shows which segments the site is attracting.

• More low-value inquiries

  Screen by organisation type.

• Your websiteHomepage: H1 "Perceive and perform at the front lines"; Integrated Task Systems "For Defense & Security" (Next generation Soldier, Austere site operations, Sustainment and logistics, Architecture for overmatch) and "For Industrial Workforces"; "Rivet and Northrop Grumman are developing integrated task systems for secure defense and government programs" and "Rivet and Palantir are redefining workforce capabilities at the edge"; contact by email ([email protected]); locations Washington DC, San Jose, Seattle and Munich.Source
• Your websiteFAQ: Rivet "does not sell or loan products for independent trials"; technical specs are provided "to contracted Rivet customers"; contracts progress "from solution prototypes and validations through rollouts for 100s or 1000s of personnel"; developers can port products "at the request of shared customers"; Rivet "Generally" does not work through resellers; it "provides technologies, expertise, and in-kind benefits for startups"; it "fulfills DFARS requirements and NIST standards". "Founded in 2024."Source
• Your websiteIndustrial page: "Rivet is collaborating with premier providers like Northrop Grumman"; use cases advanced manufacturing, light footprint facilities, field maintenance and "Transforming customers and their value chains"; no customer results or case studies. Company page quotes Palantir's CTO ("extending human skills with intelligent systems") and says "client development and support available in Europe and Asia", with a HubSpot "Partnerships & Collaborations" form.Source
• HiringDeployment Strategists for the U.S. Navy ("NAVSEA, NAVAIR, shipbuilding, maintenance, sustainment, logistics"), the U.S. Air Force ("aircraft operations, maintenance, sustainment, logistics, installation operations") and the U.S. Army, all posted September 3-4, 2026 in Washington, DC, each turning "early conversations into pilots, programs, and long-term partnerships".Source

Either make those entries redirect to the outside articles (as the newsroom already links them) or render a short summary page with the link; remove them from the sitemap if neither. Hide "Rivet Shop" until a shop exists, or link it to the shop.

Clean sitemaps keep search engines trusting the site, and the press pages are the ones a buyer searches for.

• The error has another cause

  Check the entry template in the CMS.

• Your websiteThe sitemap lists site pages for the four media items (for example /news-articles/army-picks-startup-rivet-to-build-ai-enabled-soldier-glasses); each returned "Internal Server Error" (HTTP 500) when checked twice, minutes apart, on October 22, 2026, while the newsroom itself links those items to the outside publications. The footer link "Rivet Shop" points to "#".Source
• Your websiteNewsroom: four media items from September-October 2025 (Defense One, TBPN on the $55M raise, Fox Business, Wilcox Industries at AUSA 2025) and three CEO perspectives, the latest "The Industrial Intelligence Imperative" (July 16, 2026). No program, fielding or customer updates in 2026.Source

Cache full HTML pages at Cloudflare with purge on publish, preload the hero image, and remove render-blocking scripts. Re-test with PageSpeed and watch the Chrome UX Report for a month.

Government and partner visitors often browse on secured networks and phones; a faster first byte helps every page.

• Stale pages after edits

  Purge cache on every publish.

• Google PageSpeedHomepage: mobile score 60/100 (desktop 79), main content after 6.6 s in the phone test. Real visitors (Chrome UX Report) fail Core Web Vitals on largest paint: 2.8 s at the 75th percentile, with the server taking about 2.1 s to send the first byte.Source

Allow the search-focused AI crawlers on public marketing pages while keeping any private paths blocked, and check monthly how assistants describe Rivet, SBMC and Integrated Task Systems.

A company whose public story is its own website should let the tools buyers use read it.

• Content used for training

  Allow search crawlers and keep training-only crawlers blocked if preferred.

• Your websiterobots.txt blocks three AI crawlers with the comment "as there's no benefit to allowing it to index your site", so AI search assistants cannot read rivet.us directly when buyers ask them about Rivet.Source
• Your websiteNewsroom: four media items from September-October 2025 (Defense One, TBPN on the $55M raise, Fox Business, Wilcox Industries at AUSA 2025) and three CEO perspectives, the latest "The Industrial Intelligence Imperative" (July 16, 2026). No program, fielding or customer updates in 2026.Source
• Competitor researchRivals' own pages: Anduril's EagleEye, "a family of warfighter augments powered by Lattice, delivering AI-enhanced digital vision, threat detection, and lethal connectivity"; RealWear, "Rugged, voice-operated" smart glasses "for industrial use with AI capabilities".See the research Source

For each major show publish a page with stand details and a form to book a briefing slot, film short demos and operator interviews on site, and publish a recap within a week. Send the recap to everyone met.

Shows are where defense buyers meet suppliers; booked slots and fast recaps turn a booth into pipeline.

• Filming limits at defense shows

  Check rules and get sign-off.

• HiringBrand & Content Producer (posted October 14, 2026): "Rivet's lead photographer and videographer", producing "brand films and product demos to operator stories and event recaps, for social, web, sales and recruiting"; will "Cover major conferences such as AUSA and SOF Week" and manage "sign-off with government, customer and partner stakeholders". Rivet "speaks to Army leaders, defense professionals, policymakers, industrial customers, partners, investors, and future hires". It is "a small Marketing & Communications team".Source
• HiringProduct Marketing Manager, Special Operations (Washington, DC, posted September 2, 2026): "drives the articulation, positioning, and adoption of Rivet's solutions for U.S. and allied Special Operations Forces (SOF)"; will "Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises", "Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials", "Enable internal teams with clear, scalable materials", and support business development "through compelling solution narratives, collateral, and proposal inputs". Preferred: familiarity with "allied partner SOF units (e.g. Five Eyes or NATO)".Source
• Your websiteNewsroom: four media items from September-October 2025 (Defense One, TBPN on the $55M raise, Fox Business, Wilcox Industries at AUSA 2025) and three CEO perspectives, the latest "The Industrial Intelligence Imperative" (July 16, 2026). No program, fielding or customer updates in 2026.Source

Publish a short quarterly update: what the iteration covered, what changed, photos and a Soldier or leader quote where approved. Share it on LinkedIn and with partners.

Visible progress on the flagship program is the best proof for every other buyer.

• Approval delays

  Plan updates a month ahead.

• Your websiteSBMC page: "On September 4, 2025, Rivet executed a $195M agreement as prime for Soldier Borne Mission Command", the Army's next-generation situational awareness and mission command platform "for dismounted units, company-level and below", "fully compatible with the Android Tactical Assault Kit (ATAK) architecture", to be fielded "through rigorous iteration with Soldiers".Source
• Your websiteNewsroom: four media items from September-October 2025 (Defense One, TBPN on the $55M raise, Fox Business, Wilcox Industries at AUSA 2025) and three CEO perspectives, the latest "The Industrial Intelligence Imperative" (July 16, 2026). No program, fielding or customer updates in 2026.Source
• HiringBrand & Content Producer (posted October 14, 2026): "Rivet's lead photographer and videographer", producing "brand films and product demos to operator stories and event recaps, for social, web, sales and recruiting"; will "Cover major conferences such as AUSA and SOF Week" and manage "sign-off with government, customer and partner stakeholders". Rivet "speaks to Army leaders, defense professionals, policymakers, industrial customers, partners, investors, and future hires". It is "a small Marketing & Communications team".Source

Publish a page and a short video showing the loop from frontline device to analysis and back to action, for one defense and one industrial use case, with a joint request form. Ask Palantir to list it on its partner materials.

Joint pages give both sales teams something to share and make the partnership concrete.

• Partner approval

  Agree claims early.

• HiringDeployment Strategist, Integration Partnerships (posted September 4, 2026): will "build and manage a network of technology and industry partners". Deployment Strategist, Palantir Partnership (posted September 28, 2026): embedded with Palantir to deliver value "across the Department of War and commercial enterprises", to "Develop and deliver demos" and "identify co-selling and co-marketing opportunities".Source
• Your websiteHomepage: H1 "Perceive and perform at the front lines"; Integrated Task Systems "For Defense & Security" (Next generation Soldier, Austere site operations, Sustainment and logistics, Architecture for overmatch) and "For Industrial Workforces"; "Rivet and Northrop Grumman are developing integrated task systems for secure defense and government programs" and "Rivet and Palantir are redefining workforce capabilities at the edge"; contact by email ([email protected]); locations Washington DC, San Jose, Seattle and Munich.Source
• Your websiteIndustrial page: "Rivet is collaborating with premier providers like Northrop Grumman"; use cases advanced manufacturing, light footprint facilities, field maintenance and "Transforming customers and their value chains"; no customer results or case studies. Company page quotes Palantir's CTO ("extending human skills with intelligent systems") and says "client development and support available in Europe and Asia", with a HubSpot "Partnerships & Collaborations" form.Source

Publish a partner page: categories (sensors, radios and waveforms, drones and robots, software), what Rivet OS hosts, the integration process, and a partner application form. List approved partners.

A visible programme brings partners to Rivet and widens what each task system can do.

• Too many weak applicants

  State requirements clearly.

• Your websiteFAQ: Rivet "does not sell or loan products for independent trials"; technical specs are provided "to contracted Rivet customers"; contracts progress "from solution prototypes and validations through rollouts for 100s or 1000s of personnel"; developers can port products "at the request of shared customers"; Rivet "Generally" does not work through resellers; it "provides technologies, expertise, and in-kind benefits for startups"; it "fulfills DFARS requirements and NIST standards". "Founded in 2024."Source
• HiringDeployment Strategist, Integration Partnerships (posted September 4, 2026): will "build and manage a network of technology and industry partners". Deployment Strategist, Palantir Partnership (posted September 28, 2026): embedded with Palantir to deliver value "across the Department of War and commercial enterprises", to "Develop and deliver demos" and "identify co-selling and co-marketing opportunities".Source
• Your websiteRivet Hard Spec page: "Rivet OS unifies device configurations and securely hosts workloads including apps, sensor streams, AI, and waveforms", with qualities listed as effective, compliant ("Accredited hardware & software", "Zero-trust security implementation"), ergonomic and deployable, but no published figures (weight, battery life, environmental ratings).Source

With approval, publish a short case brief: the task, the setup, and measured results such as time per task or first-time quality. Use it in industrial outreach.

Results are what industrial buyers forward internally.

• Results confidential

  Publish ranges or an anonymised version.

• Your websiteIndustrial page: "Rivet is collaborating with premier providers like Northrop Grumman"; use cases advanced manufacturing, light footprint facilities, field maintenance and "Transforming customers and their value chains"; no customer results or case studies. Company page quotes Palantir's CTO ("extending human skills with intelligent systems") and says "client development and support available in Europe and Asia", with a HubSpot "Partnerships & Collaborations" form.Source
• Your websiteHomepage: H1 "Perceive and perform at the front lines"; Integrated Task Systems "For Defense & Security" (Next generation Soldier, Austere site operations, Sustainment and logistics, Architecture for overmatch) and "For Industrial Workforces"; "Rivet and Northrop Grumman are developing integrated task systems for secure defense and government programs" and "Rivet and Palantir are redefining workforce capabilities at the edge"; contact by email ([email protected]); locations Washington DC, San Jose, Seattle and Munich.Source
• HiringDeployment Strategist, New Business: "develop a thesis around a specific customer problem or market, validate demand directly with customers and stakeholders, and build the path from initial engagement to a $M-scale pilot in under 6 months and a $MM-scale program in under 18 months". Rivet also lists Forward Deployed Engineer, Corporate Development Lead and many hardware and software engineering roles (26 open roles in all).Source

Publish a one-page sheet with figures that can be released (weight range, battery approach, environmental testing standards met, connectivity options, ATAK compatibility) and keep full specs for contracted customers.

A few numbers move evaluators from curiosity to a scheduled briefing.

• Competitors read it

  Publish only what is already public in briefings.

• Your websiteFAQ: Rivet "does not sell or loan products for independent trials"; technical specs are provided "to contracted Rivet customers"; contracts progress "from solution prototypes and validations through rollouts for 100s or 1000s of personnel"; developers can port products "at the request of shared customers"; Rivet "Generally" does not work through resellers; it "provides technologies, expertise, and in-kind benefits for startups"; it "fulfills DFARS requirements and NIST standards". "Founded in 2024."Source
• Your websiteRivet Hard Spec page: "Rivet OS unifies device configurations and securely hosts workloads including apps, sensor streams, AI, and waveforms", with qualities listed as effective, compliant ("Accredited hardware & software", "Zero-trust security implementation"), ergonomic and deployable, but no published figures (weight, battery life, environmental ratings).Source
• Competitor researchRivals' own pages: Anduril's EagleEye, "a family of warfighter augments powered by Lattice, delivering AI-enhanced digital vision, threat detection, and lethal connectivity"; RealWear, "Rugged, voice-operated" smart glasses "for industrial use with AI capabilities".See the research Source
• Your websiteSBMC page: "On September 4, 2025, Rivet executed a $195M agreement as prime for Soldier Borne Mission Command", the Army's next-generation situational awareness and mission command platform "for dismounted units, company-level and below", "fully compatible with the Android Tactical Assault Kit (ATAK) architecture", to be fielded "through rigorous iteration with Soldiers".Source

Create a kit: agenda, demo script per mission, pre-read, leave-behind, feedback form and a follow-up plan with the next step (validation phase). Track outcomes per event.

Repeatable demos raise quality and show which scenarios convert.

• Over-scripted demos

  Leave time for the customer's scenario.

• HiringProduct Marketing Manager, Special Operations (Washington, DC, posted September 2, 2026): "drives the articulation, positioning, and adoption of Rivet's solutions for U.S. and allied Special Operations Forces (SOF)"; will "Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises", "Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials", "Enable internal teams with clear, scalable materials", and support business development "through compelling solution narratives, collateral, and proposal inputs". Preferred: familiarity with "allied partner SOF units (e.g. Five Eyes or NATO)".Source
• Your websiteFAQ: Rivet "does not sell or loan products for independent trials"; technical specs are provided "to contracted Rivet customers"; contracts progress "from solution prototypes and validations through rollouts for 100s or 1000s of personnel"; developers can port products "at the request of shared customers"; Rivet "Generally" does not work through resellers; it "provides technologies, expertise, and in-kind benefits for startups"; it "fulfills DFARS requirements and NIST standards". "Founded in 2024."Source
• HiringDeployment Strategists for the U.S. Navy ("NAVSEA, NAVAIR, shipbuilding, maintenance, sustainment, logistics"), the U.S. Air Force ("aircraft operations, maintenance, sustainment, logistics, installation operations") and the U.S. Army, all posted September 3-4, 2026 in Washington, DC, each turning "early conversations into pilots, programs, and long-term partnerships".Source

Write a message guide: the one-line description, three proof points (SBMC prime, partners, Hard Spec), the evaluation path and the answer to common objections, with service-specific variants. Review it monthly.

Consistent messages make proposals faster and build one reputation across the services.

• Guide ignored

  Build it into proposal templates.

• HiringProduct Marketing Manager, Special Operations (Washington, DC, posted September 2, 2026): "drives the articulation, positioning, and adoption of Rivet's solutions for U.S. and allied Special Operations Forces (SOF)"; will "Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises", "Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials", "Enable internal teams with clear, scalable materials", and support business development "through compelling solution narratives, collateral, and proposal inputs". Preferred: familiarity with "allied partner SOF units (e.g. Five Eyes or NATO)".Source
• HiringDeployment Strategists for the U.S. Navy ("NAVSEA, NAVAIR, shipbuilding, maintenance, sustainment, logistics"), the U.S. Air Force ("aircraft operations, maintenance, sustainment, logistics, installation operations") and the U.S. Army, all posted September 3-4, 2026 in Washington, DC, each turning "early conversations into pilots, programs, and long-term partnerships".Source
• HiringDeployment Strategist, New Business: "develop a thesis around a specific customer problem or market, validate demand directly with customers and stakeholders, and build the path from initial engagement to a $M-scale pilot in under 6 months and a $MM-scale program in under 18 months". Rivet also lists Forward Deployed Engineer, Corporate Development Lead and many hardware and software engineering roles (26 open roles in all).Source
• Your websiteSBMC page: "On September 4, 2025, Rivet executed a $195M agreement as prime for Soldier Borne Mission Command", the Army's next-generation situational awareness and mission command platform "for dismounted units, company-level and below", "fully compatible with the Android Tactical Assault Kit (ATAK) architecture", to be fielded "through rigorous iteration with Soldiers".Source

Publish an allied page: interoperability with US systems, how allied forces can engage, and a contact in Europe. Promote it at European defense shows.

Allied forces buy what they can operate alongside US forces; a page invites those conversations.

• Export restrictions

  Clear every claim first.

• HiringProduct Marketing Manager, Special Operations (Washington, DC, posted September 2, 2026): "drives the articulation, positioning, and adoption of Rivet's solutions for U.S. and allied Special Operations Forces (SOF)"; will "Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises", "Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials", "Enable internal teams with clear, scalable materials", and support business development "through compelling solution narratives, collateral, and proposal inputs". Preferred: familiarity with "allied partner SOF units (e.g. Five Eyes or NATO)".Source
• Your websiteHomepage: H1 "Perceive and perform at the front lines"; Integrated Task Systems "For Defense & Security" (Next generation Soldier, Austere site operations, Sustainment and logistics, Architecture for overmatch) and "For Industrial Workforces"; "Rivet and Northrop Grumman are developing integrated task systems for secure defense and government programs" and "Rivet and Palantir are redefining workforce capabilities at the edge"; contact by email ([email protected]); locations Washington DC, San Jose, Seattle and Munich.Source
• Your websiteIndustrial page: "Rivet is collaborating with premier providers like Northrop Grumman"; use cases advanced manufacturing, light footprint facilities, field maintenance and "Transforming customers and their value chains"; no customer results or case studies. Company page quotes Palantir's CTO ("extending human skills with intelligent systems") and says "client development and support available in Europe and Asia", with a HubSpot "Partnerships & Collaborations" form.Source

Create a named programme page with criteria, benefits (hardware access, Rivet OS integration, field feedback) and an application form. Pick a first cohort and publish their integrations.

Startups bring new capabilities onto the platform and promote Rivet to their own customers.

• Support load

  Keep cohorts small.

• Your websiteFAQ: Rivet "does not sell or loan products for independent trials"; technical specs are provided "to contracted Rivet customers"; contracts progress "from solution prototypes and validations through rollouts for 100s or 1000s of personnel"; developers can port products "at the request of shared customers"; Rivet "Generally" does not work through resellers; it "provides technologies, expertise, and in-kind benefits for startups"; it "fulfills DFARS requirements and NIST standards". "Founded in 2024."Source
• HiringDeployment Strategist, Integration Partnerships (posted September 4, 2026): will "build and manage a network of technology and industry partners". Deployment Strategist, Palantir Partnership (posted September 28, 2026): embedded with Palantir to deliver value "across the Department of War and commercial enterprises", to "Develop and deliver demos" and "identify co-selling and co-marketing opportunities".Source
• Your websiteRivet Hard Spec page: "Rivet OS unifies device configurations and securely hosts workloads including apps, sensor streams, AI, and waveforms", with qualities listed as effective, compliant ("Accredited hardware & software", "Zero-trust security implementation"), ergonomic and deployable, but no published figures (weight, battery life, environmental ratings).Source

Write a two-page thesis for each candidate market (for example light-footprint depots or field maintenance for a specific asset type), publish it as a perspective, and invite organisations to a working session. Pick pilots from the responses.

Public theses bring the customers who have the problem to Rivet.

• Competitors read the thesis

  Publish the problem, keep the solution detail for sessions.

• HiringDeployment Strategist, New Business: "develop a thesis around a specific customer problem or market, validate demand directly with customers and stakeholders, and build the path from initial engagement to a $M-scale pilot in under 6 months and a $MM-scale program in under 18 months". Rivet also lists Forward Deployed Engineer, Corporate Development Lead and many hardware and software engineering roles (26 open roles in all).Source
• Your websiteIndustrial page: "Rivet is collaborating with premier providers like Northrop Grumman"; use cases advanced manufacturing, light footprint facilities, field maintenance and "Transforming customers and their value chains"; no customer results or case studies. Company page quotes Palantir's CTO ("extending human skills with intelligent systems") and says "client development and support available in Europe and Asia", with a HubSpot "Partnerships & Collaborations" form.Source
• Your websiteNewsroom: four media items from September-October 2025 (Defense One, TBPN on the $55M raise, Fox Business, Wilcox Industries at AUSA 2025) and three CEO perspectives, the latest "The Industrial Intelligence Imperative" (July 16, 2026). No program, fielding or customer updates in 2026.Source

Survey maintainers, technicians and service members (through partners and associations) about their tools, failures and needs, and publish the results with a CEO essay.

Original data earns press and policy attention and gives the sales team a reason to call.

• Low response

  Use partners and associations.

• Your websiteNewsroom: four media items from September-October 2025 (Defense One, TBPN on the $55M raise, Fox Business, Wilcox Industries at AUSA 2025) and three CEO perspectives, the latest "The Industrial Intelligence Imperative" (July 16, 2026). No program, fielding or customer updates in 2026.Source
• Your channelsRivet is on LinkedIn, X and Instagram, and the site runs HubSpot forms, chat and a newsletter. Job posts describe Rivet as "building integrated task systems - fusing hardened hardware with software, sensors, AI, and networking - for industrial workforces and defense personnel".Source
• HiringBrand & Content Producer (posted October 14, 2026): "Rivet's lead photographer and videographer", producing "brand films and product demos to operator stories and event recaps, for social, web, sales and recruiting"; will "Cover major conferences such as AUSA and SOF Week" and manage "sign-off with government, customer and partner stakeholders". Rivet "speaks to Army leaders, defense professionals, policymakers, industrial customers, partners, investors, and future hires". It is "a small Marketing & Communications team".Source

Set up a secure room in the DC office with configured loadouts for Army, SOF, Navy, Air Force and industrial tasks. Book program offices for hands-on sessions run by forward deployed engineers.

Hands-on time is the strongest proof, and a standing room makes it available every week.

• Security requirements

  Design the room with the security team.

• Your websiteFAQ: Rivet "does not sell or loan products for independent trials"; technical specs are provided "to contracted Rivet customers"; contracts progress "from solution prototypes and validations through rollouts for 100s or 1000s of personnel"; developers can port products "at the request of shared customers"; Rivet "Generally" does not work through resellers; it "provides technologies, expertise, and in-kind benefits for startups"; it "fulfills DFARS requirements and NIST standards". "Founded in 2024."Source
• HiringDeployment Strategists for the U.S. Navy ("NAVSEA, NAVAIR, shipbuilding, maintenance, sustainment, logistics"), the U.S. Air Force ("aircraft operations, maintenance, sustainment, logistics, installation operations") and the U.S. Army, all posted September 3-4, 2026 in Washington, DC, each turning "early conversations into pilots, programs, and long-term partnerships".Source
• HiringDeployment Strategist, New Business: "develop a thesis around a specific customer problem or market, validate demand directly with customers and stakeholders, and build the path from initial engagement to a $M-scale pilot in under 6 months and a $MM-scale program in under 18 months". Rivet also lists Forward Deployed Engineer, Corporate Development Lead and many hardware and software engineering roles (26 open roles in all).Source
• Your websiteHomepage: H1 "Perceive and perform at the front lines"; Integrated Task Systems "For Defense & Security" (Next generation Soldier, Austere site operations, Sustainment and logistics, Architecture for overmatch) and "For Industrial Workforces"; "Rivet and Northrop Grumman are developing integrated task systems for secure defense and government programs" and "Rivet and Palantir are redefining workforce capabilities at the edge"; contact by email ([email protected]); locations Washington DC, San Jose, Seattle and Munich.Source

Launch a small shop with patches, shirts and mission-themed gear, with proceeds to a frontline charity. Use it for event giveaways and recruiting.

Merch spreads the brand among the people Rivet serves and supports hiring.

• Distraction

  Use print on demand.

• Your websiteThe sitemap lists site pages for the four media items (for example /news-articles/army-picks-startup-rivet-to-build-ai-enabled-soldier-glasses); each returned "Internal Server Error" (HTTP 500) when checked twice, minutes apart, on October 22, 2026, while the newsroom itself links those items to the outside publications. The footer link "Rivet Shop" points to "#".Source
• HiringBrand & Content Producer (posted October 14, 2026): "Rivet's lead photographer and videographer", producing "brand films and product demos to operator stories and event recaps, for social, web, sales and recruiting"; will "Cover major conferences such as AUSA and SOF Week" and manage "sign-off with government, customer and partner stakeholders". Rivet "speaks to Army leaders, defense professionals, policymakers, industrial customers, partners, investors, and future hires". It is "a small Marketing & Communications team".Source
• Your channelsRivet is on LinkedIn, X and Instagram, and the site runs HubSpot forms, chat and a newsletter. Job posts describe Rivet as "building integrated task systems - fusing hardened hardware with software, sensors, AI, and networking - for industrial workforces and defense personnel".Source

Publish a monthly short letter: one idea, one program or partner update, one open role. Promote sign-up on every perspective.

A regular letter keeps program offices, partners and future hires close between shows.

• CEO time

  Keep it short.

• Your websiteNewsroom: four media items from September-October 2025 (Defense One, TBPN on the $55M raise, Fox Business, Wilcox Industries at AUSA 2025) and three CEO perspectives, the latest "The Industrial Intelligence Imperative" (July 16, 2026). No program, fielding or customer updates in 2026.Source
• Your channelsRivet is on LinkedIn, X and Instagram, and the site runs HubSpot forms, chat and a newsletter. Job posts describe Rivet as "building integrated task systems - fusing hardened hardware with software, sensors, AI, and networking - for industrial workforces and defense personnel".Source