Outro's pricing page leads with "$225/month" but never says that is the quarterly-billing rate (monthly is $275), never shows the $99-and-up evaluation, and never mentions the lighter $99 plan or out-of-network superbills. Those answers sit in the help center, which says patients using out-of-network coverage get 66% back on average. The paid landing pages already show "$99 evaluation", so a visitor who clicks through to pricing sees less than the ad page told them.
First action
Add the evaluation price and the monthly/quarterly split to the top of /pricing today.
How to measure it
Pricing-to-evaluation conversion
- Now
- –
- Target
- +20%
- By
- 60 days
Steps
Agree the numbers
Current prices, plan rules and how the 66% figure is calculated.
Operations lead (Operations @ Outro hire) 1 day
Write the page
First step, monthly cost, what you may get back.
Marketing lead (Marketing @ Outro hire) 2 days
Add worked examples
Three patients: monthly, quarterly, out-of-network.
Marketing lead (Marketing @ Outro hire) 1 day
Review wording
Billing and any health wording checked.
Clinical review (Medical Director) 2 days
Publish
On Webflow, linked from every landing page and the FAQ.
Marketing lead (Marketing @ Outro hire) 1 day
Match the ads
Landing pages and pricing say the same thing.
Marketing lead (Marketing @ Outro hire) 1 day
Measure
Evaluation bookings from /pricing visitors, before and after.
Marketing lead (Marketing @ Outro hire) 4 weeks
Why it works
Rebuild /pricing around the three questions people ask before booking: what the first step costs (evaluation from $99), what the monthly plan costs (monthly and quarterly side by side, plus Platform Basic and Taper Management+), and what they may get back (superbills, the 66% average out-of-network figure with its basis, and how to check their own plan). Add a "What will I pay?" block with three worked examples and link it from every landing page. The marketing hire Outro is recruiting can own the page and its test.
Price surprises after a click lose people who were ready, and Talkiatry sells on "covered by insurance". Showing the reimbursement path turns the most likely objection into a reason to start.
Ready to use
ChecklistPricing page rebuild
[ ] Evaluation price (from $99) above the fold [ ] Monthly and quarterly prices side by side [ ] Platform Basic and Taper Management+ listed [ ] Superbills and the 66% average with its basis [ ] "How to check your out-of-network benefits" link [ ] Three worked examples [ ] Same numbers on every landing page
Risks and how to handle them
Showing $275 looks pricier than $225
Lead with the quarterly price but label it, and show the saving.
Reimbursement varies by plan
Say "on average" and link how to check your own benefits.
Evidence
- Your websitePricing page: headline "A complete program for $225/month", "less than half the cost of other specialty clinics" and "by far, the most affordable tapering clinic in the country". It lists the plan contents but does not mention the evaluation fee, that $225 is the quarterly-billing rate, the other plans, or out-of-network reimbursement.Source
- Help center"How much does Outro cost?": evaluation "starts at $99"; Taper Management $275 a month, or $225 a month billed quarterly; Platform Basic $99 a month ($79 quarterly) with visits at $175 each; Taper Management+ $695 a month ($595 quarterly) with up to 4 visits a month.Source
- Help center"What options do I have to make Outro more affordable?": Outro provides superbills for out-of-network coverage and says "On average, patients using out-of-network coverage receive 66% reimbursement for their monthly program costs"; quarterly billing "can cost up to 29% less"; "No annual commitments".Source
- Your websiteThe newer paid-search landing pages (for example the Zoloft v2 page) state "Free to sign up · $99 evaluation" under the main button; the pricing page and homepage do not show the evaluation price.Source
- Competitor researchRivals' own homepages: Talkiatry, "The Online Psychiatrist Covered by Insurance" ("an online psychiatrist who takes your insurance"); Cerebral, "Online Mental Health Care" for anxiety, depression and more. Both are general psychiatric care; neither is built around tapering.Source
- HiringMarketing @ Outro (remote, posted October 8, 2026) invites "passionate and talented marketers". The post says that in its first year in market Outro built "a first-of-its-kind care model, generating meaningful revenue with healthy economics" with "research partnerships with leading health systems and universities", and that "The next phase is about model refinement, patient delight, and scale."Source