Ozow growth playbook

Pick six merchants across Ozow's key industries (e-commerce, ticketing, insurance, education or utilities billing, and one SME on a plugin), agree the numbers they are willing to share (share of checkouts paid by bank, payment completion, time to settlement, refunds handled, integration time), and publish one structured story every two weeks: the problem, the payment methods used, the integration route, the result and a quote. Move the strongest two to the homepage and merchants page in place of the old shopper quotes, and give the Commercial team a one-page PDF of each for pitches.

B2B buyers trust peers in their own industry more than any claim from the provider, and each story becomes web copy, social posts and a sales asset at once.

Merchant / industry / size
The problem (in their words)
Payment methods switched on
Integration route (plugin, API, payment links) and time to go live
Results (figures the merchant approved)
Quote
Compliance sign-off date

• Merchants decline to share numbers

  Offer ranges or relative changes, or tell the story without figures but with a named quote.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source
• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source
• Your websiteCase Studies section ("practical examples and insights derived from our current merchants"): five entries, the newest dated October 30, 2024; for example "The Growing Ticketing Industry in South Africa" (September 29, 2023) is an industry overview. None of the five names a merchant or reports a merchant's own results.Source
• Your websiteHomepage: "Ozow links businesses of all sizes in South Africa with 47 million bank account holders"; "+6 mil Registered Users", "1000s of Merchants", "150+ Ozow Employees"; the hero link "Download our E-commerce Report" goes to a post dated October 30, 2024; the testimonials are mostly shoppers, one of them about the "covid years"; a gated open banking white paper.Source
• Competitor researchRivals' own homepages: Stitch, "One Platform for Online + In-Person Payments in South Africa", an enterprise-scale gateway; Peach Payments, "The Payment Orchestration Experts", with a banner "The 2026 Online Retail Report is here"; Payfast by Network, a "Secure Online Payment Gateway in South Africa"; Yoco, POS and payments for small businesses.See the research Source

Find what delays the hero and the trust heading (animations, large images, the duplicated hidden hero sections and third-party tags), load the trust heading as plain text first, defer non-essential scripts, and set a speed budget for new pages. Re-test real-visitor data after 28 days.

Merchants evaluating a payment provider judge reliability by how the site feels, and slow mobile pages lose sign-ups from paid and out-of-home campaigns.

• Design changes resisted

  Keep the look; change only how assets load.

• Google PageSpeedHomepage: mobile performance score 36/100 (desktop 81); in the mobile lab test the main content (the heading "Thousands of South Africa's businesses trust Ozow as a payment solution") appears after 15.3 s, with layout shift 0.18. Real visitors (Chrome UX Report, p75) fail Core Web Vitals: Largest Contentful Paint 3.9 s and Interaction to Next Paint 452 ms. The homepage has no social share image.Source
• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source
• Your websiteHomepage: "Ozow links businesses of all sizes in South Africa with 47 million bank account holders"; "+6 mil Registered Users", "1000s of Merchants", "150+ Ozow Employees"; the hero link "Download our E-commerce Report" goes to a post dated October 30, 2024; the testimonials are mostly shoppers, one of them about the "covid years"; a gated open banking white paper.Source

Point Instagram and LinkedIn to the public profiles, add an Open Graph image and description to the homepage and key product pages, and check previews in WhatsApp, LinkedIn and X.

Social profiles and link previews are where many merchants and shoppers first see the brand; broken paths waste every follower the new owner wins.

• Old links cached

  Re-scrape previews after the change.

• Your websiteHomepage social links: the Instagram link opens Instagram's login page ("/accounts/login/?next=/OzowPay/") and one of the two LinkedIn links points to a page-admin verification path ("/company/ozowsecurepayments/mycompany/verification/") instead of the public company page; Facebook, X, TikTok and YouTube links are plain profile links.Source
• Google PageSpeedHomepage: mobile performance score 36/100 (desktop 81); in the mobile lab test the main content (the heading "Thousands of South Africa's businesses trust Ozow as a payment solution") appears after 15.3 s, with layout shift 0.18. Real visitors (Chrome UX Report, p75) fail Core Web Vitals: Largest Contentful Paint 3.9 s and Interaction to Next Paint 452 ms. The homepage has no social share image.Source
• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source

Agree one approved fact sheet (users, merchants, banks connected, a current-year volume figure if Compliance approves), update the homepage, merchants and press-facing pages to it, and redirect or refresh the old event page. Review the sheet every quarter.

Consistent, dated figures look credible to enterprise buyers and stop AI assistants and the press quoting outdated numbers.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Your websiteThe /money-20-20 page (still in the sitemap): "Ozow is making an appearance at this year's Money 20/20 in Amsterdam", "stand A140", a block reading "Details coming soon", and figures "69 million transactions processed by Ozow in 2022" and "1 million + shoppers use Ozow's tried and tested platform every month", with an Ozow.ME white-label pitch.Source
• Your websiteHomepage: "Ozow links businesses of all sizes in South Africa with 47 million bank account holders"; "+6 mil Registered Users", "1000s of Merchants", "150+ Ozow Employees"; the hero link "Download our E-commerce Report" goes to a post dated October 30, 2024; the testimonials are mostly shoppers, one of them about the "covid years"; a gated open banking white paper.Source
• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source
• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source

Add an estimated setup time, a short video and a "common mistakes" box (from the leakage and misconfiguration report) to each guide; fix the Magento URL with a redirect; and add a "Which integration fits me?" picker on /integrations. Link each guide from the sign-up confirmation email.

SME merchants search for "<platform> payment gateway South Africa"; a clear, fast path converts that search into a live merchant.

• Guides go stale after plugin updates

  The associate reviews them monthly.

• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source
• HiringJunior Integration and Enablement Associate (posted October 17, 2026): owns "end-to-end integrations for Ozow's SME merchant base", monitors "the leakage and misconfiguration report", and keeps "integration documentation, checklists, and playbooks for SME merchants up to date"; familiarity with "WooCommerce, Shopify or Magento" is an advantage.Source
• Competitor researchRivals' own homepages: Stitch, "One Platform for Online + In-Person Payments in South Africa", an enterprise-scale gateway; Peach Payments, "The Payment Orchestration Experts", with a banner "The 2026 Online Retail Report is here"; Payfast by Network, a "Secure Online Payment Gateway in South Africa"; Yoco, POS and payments for small businesses.See the research Source

Add UTM capture and a "how did you hear about us" field to sign-up and contact-sales, pass them into the CRM and merchant record, and build one monthly report: source, sign-ups, activated merchants, first-90-day transaction value.

Without this, the content and out-of-home budgets cannot be compared or defended.

• POPIA obligations

  Keep source data with consent and the privacy policy.

• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source
• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source
• HiringJunior Integration and Enablement Associate (posted October 17, 2026): owns "end-to-end integrations for Ozow's SME merchant base", monitors "the leakage and misconfiguration report", and keeps "integration documentation, checklists, and playbooks for SME merchants up to date"; familiarity with "WooCommerce, Shopify or Magento" is an advantage.Source

Build a kit: "Pay with Ozow" and bank-specific checkout badges, a launch email and social post template, a short FAQ for the merchant's support team, and an optional joint promotion slot on Ozow's channels for larger merchants. Offer it in the onboarding flow.

It helps merchants get usage up early and puts Ozow's name in front of shoppers at no media cost.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Bank brand rules

  Use bank logos only as each bank permits.

• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source
• Your websiteCapitec Pay page: "Access to +19 million Capitec users"; for merchants "guaranteed settlements, daily aggregation, and automated reconciliation" with "no additional development required". The nav also lists Nedbank Direct EFT, Absa Pay, FNB/RMB Payment Request, PayShap Request, card, Apple Pay and Google Pay.Source
• Your websiteMerchants page: "Join our merchant family", "Trusted by thousands of businesses" with a logo wall and "ALL MAJOR BANKS"; benefits listed as "Instant transaction notifications", "Safe, convenient and automated payments from millions of bank account holders" and "Fewer abandoned carts, happier customers and overall increased sales".Source

Turn the report into automatic outreach: an email and WhatsApp message to the merchant with the specific issue and a one-click booking for help, followed by a call for high-volume merchants. Track recovered transaction value.

Fixing live merchants is the cheapest growth there is.

• Merchants see outreach as spam

  Send only when a specific issue is found.

• HiringJunior Integration and Enablement Associate (posted October 17, 2026): owns "end-to-end integrations for Ozow's SME merchant base", monitors "the leakage and misconfiguration report", and keeps "integration documentation, checklists, and playbooks for SME merchants up to date"; familiarity with "WooCommerce, Shopify or Magento" is an advantage.Source
• Your websitePricing page: a Standard package ("No minimum processing amount") and an Enterprise package for merchants that "Must process R1.5 million+ per month", which adds a Client Success Manager, 24/7 priority support, "Monthly reporting & insights" and "Advanced fraud monitoring"; per-method rates are published on the page.Source

Build four industry pages: the payment problems of that sector, the Ozow products that fit (pay by bank, payment requests, payouts, refunds), the integration route, and a named merchant story from idea 1.

Sector pages rank for buyer searches and give the Commercial team a link for every pitch.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Your websiteCase Studies section ("practical examples and insights derived from our current merchants"): five entries, the newest dated October 30, 2024; for example "The Growing Ticketing Industry in South Africa" (September 29, 2023) is an industry overview. None of the five names a merchant or reports a merchant's own results.Source
• Your websiteBlog in 2026: posts most months, the latest on August 17, 2026 ("Apple Pay and Google Pay are dominating the digital wallet payment space"); others on Lula SME funding in the Merchant Portal (May), Happy Pay BNPL (May), BNPL regulation (April) and WhatsApp payment requests for invoices (July).Source
• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source

Build an Enterprise page and matching pitch pack: what each enterprise feature does, a sample monthly report, onboarding timeline, named enterprise stories, and a contact-sales path with a short qualification form.

Large merchants compare providers on service and reporting, not only rates; showing it wins deals before the pitch.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Your websitePricing page: a Standard package ("No minimum processing amount") and an Enterprise package for merchants that "Must process R1.5 million+ per month", which adds a Client Success Manager, 24/7 priority support, "Monthly reporting & insights" and "Advanced fraud monitoring"; per-method rates are published on the page.Source
• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source
• Competitor researchRivals' own homepages: Stitch, "One Platform for Online + In-Person Payments in South Africa", an enterprise-scale gateway; Peach Payments, "The Payment Orchestration Experts", with a banner "The 2026 Online Retail Report is here"; Payfast by Network, a "Secure Online Payment Gateway in South Africa"; Yoco, POS and payments for small businesses.See the research Source

Update each white paper with current data and products (PayShap Request, Capitec Pay, card and wallets), then cut each into a blog series, a LinkedIn carousel and a webinar. Route downloads to the Commercial team by company size.

Refreshed research earns links and leads repeatedly, at far lower cost than new long-form pieces.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source
• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source
• Your websiteBlog in 2026: posts most months, the latest on August 17, 2026 ("Apple Pay and Google Pay are dominating the digital wallet payment space"); others on Lula SME funding in the Merchant Portal (May), Happy Pay BNPL (May), BNPL regulation (April) and WhatsApp payment requests for invoices (July).Source

Build a campaign for invoicing businesses: a landing page, a short demo video, an offer through accountants and bookkeepers, and listings in the Xero and WHMCS ecosystems where possible.

Payment requests solve a specific, daily pain for service businesses, a segment card-led rivals focus on less.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Your websiteBlog in 2026: posts most months, the latest on August 17, 2026 ("Apple Pay and Google Pay are dominating the digital wallet payment space"); others on Lula SME funding in the Merchant Portal (May), Happy Pay BNPL (May), BNPL regulation (April) and WhatsApp payment requests for invoices (July).Source
• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source
• Competitor researchRivals' own homepages: Stitch, "One Platform for Online + In-Person Payments in South Africa", an enterprise-scale gateway; Peach Payments, "The Payment Orchestration Experts", with a banner "The 2026 Online Retail Report is here"; Payfast by Network, a "Secure Online Payment Gateway in South Africa"; Yoco, POS and payments for small businesses.See the research Source

Publish a quarterly merchant-only note: the patterns the team sees (in general terms), what merchants can do, and Ozow features that help. Share a public summary on the blog.

Merchants value a provider that helps them lose less money, and the note supports enterprise sales.

• Revealing detection methods

  Describe patterns, never the rules used to catch them.

• HiringFraud Manager (posted September 7, 2026): will "partner with merchants' fraud and risk teams to exchange typology intelligence" and reduce losses "while protecting approval rates". An Agentic AI Engineer (posted October 6, 2026) will build "AI agents that automate real work across Ozow, from operations and support to fraud, risk and engineering workflows" in "a regulated payments environment".Source
• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source
• Your websitePricing page: a Standard package ("No minimum processing amount") and an Enterprise package for merchants that "Must process R1.5 million+ per month", which adds a Client Success Manager, 24/7 priority support, "Monthly reporting & insights" and "Advanced fraud monitoring"; per-method rates are published on the page.Source

Make a 30-second video per bank option showing the payment from the shopper's side, post them on Ozow's social channels, and let merchants embed them on their checkout help pages.

Showing the steps lowers first-time hesitation and gives social a useful, evergreen series.

• Bank flows change

  Review videos every quarter.

• Your websiteCapitec Pay page: "Access to +19 million Capitec users"; for merchants "guaranteed settlements, daily aggregation, and automated reconciliation" with "no additional development required". The nav also lists Nedbank Direct EFT, Absa Pay, FNB/RMB Payment Request, PayShap Request, card, Apple Pay and Google Pay.Source
• Your websiteMerchants page: "Join our merchant family", "Trusted by thousands of businesses" with a logo wall and "ALL MAJOR BANKS"; benefits listed as "Instant transaction notifications", "Safe, convenient and automated payments from millions of bank account holders" and "Fewer abandoned carts, happier customers and overall increased sales".Source
• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source

Show the funding offer in the portal and in a monthly email to merchants whose volume is rising, with a short explainer of how it works. Track uptake and the merchants' volume afterwards.

Funding linked to the payments account deepens the relationship and gives merchants a reason to keep volume with Ozow.

• Credit advertising is regulated

  Lula and Compliance approve every message.

• Your websiteBlog in 2026: posts most months, the latest on August 17, 2026 ("Apple Pay and Google Pay are dominating the digital wallet payment space"); others on Lula SME funding in the Merchant Portal (May), Happy Pay BNPL (May), BNPL regulation (April) and WhatsApp payment requests for invoices (July).Source
• Your websitePricing page: a Standard package ("No minimum processing amount") and an Enterprise package for merchants that "Must process R1.5 million+ per month", which adds a Client Success Manager, 24/7 priority support, "Monthly reporting & insights" and "Advanced fraud monitoring"; per-method rates are published on the page.Source

Give each placement a QR code or short URL to a dedicated landing page (for shoppers: download Ozow.ME or find stores; for merchants: sign up), and compare sign-ups and branded search by city in campaign weeks.

It turns brand spend into numbers that can be compared with performance channels.

• Low scan rates

  Measure branded search lift too.

• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source
• Your websiteHomepage: "Ozow links businesses of all sizes in South Africa with 47 million bank account holders"; "+6 mil Registered Users", "1000s of Merchants", "150+ Ozow Employees"; the hero link "Download our E-commerce Report" goes to a post dated October 30, 2024; the testimonials are mostly shoppers, one of them about the "covid years"; a gated open banking white paper.Source
• Google PageSpeedHomepage: mobile performance score 36/100 (desktop 81); in the mobile lab test the main content (the heading "Thousands of South Africa's businesses trust Ozow as a payment solution") appears after 15.3 s, with layout shift 0.18. Real visitors (Chrome UX Report, p75) fail Core Web Vitals: Largest Contentful Paint 3.9 s and Interaction to Next Paint 452 ms. The homepage has no social share image.Source

Publish a yearly report from aggregated, anonymised data: payment method mix by sector, mobile vs desktop, time of day, refunds and payouts trends. Launch with PR, a webinar and LinkedIn series, and gate the full version for merchants.

Original data earns press and links and makes Ozow the reference for how South Africa pays.

• Data privacy

  Aggregate and suppress small groups.

• Your websiteHomepage: "Ozow links businesses of all sizes in South Africa with 47 million bank account holders"; "+6 mil Registered Users", "1000s of Merchants", "150+ Ozow Employees"; the hero link "Download our E-commerce Report" goes to a post dated October 30, 2024; the testimonials are mostly shoppers, one of them about the "covid years"; a gated open banking white paper.Source
• Competitor researchRivals' own homepages: Stitch, "One Platform for Online + In-Person Payments in South Africa", an enterprise-scale gateway; Peach Payments, "The Payment Orchestration Experts", with a banner "The 2026 Online Retail Report is here"; Payfast by Network, a "Secure Online Payment Gateway in South Africa"; Yoco, POS and payments for small businesses.See the research Source
• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source
• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source

Build a searchable directory of opted-in merchants by category, in the Ozow.ME app and on the site, with seasonal features. Report referred visits to each merchant.

A two-sided benefit strengthens merchant retention and gives sales a unique pitch.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Your websiteHomepage: "Ozow links businesses of all sizes in South Africa with 47 million bank account holders"; "+6 mil Registered Users", "1000s of Merchants", "150+ Ozow Employees"; the hero link "Download our E-commerce Report" goes to a post dated October 30, 2024; the testimonials are mostly shoppers, one of them about the "covid years"; a gated open banking white paper.Source
• Your websiteMerchants page: "Join our merchant family", "Trusted by thousands of businesses" with a logo wall and "ALL MAJOR BANKS"; benefits listed as "Instant transaction notifications", "Safe, convenient and automated payments from millions of bank account holders" and "Fewer abandoned carts, happier customers and overall increased sales".Source
• HiringMarketing Manager (Cape Town, posted September 23, 2026): owns "the content strategy end to end", is first contact for "the PR agency, performance agency production agency, and out-of-home", which "can also extend to merchants and partners, where you will be identifying co-marketing opportunities"; will "support the Commercial team in client pitch scenarios", "lead large-scale out-of-home and digital campaigns end to end", decide on events, and "report on performance monthly, including cost per acquisition and conversion quality".Source

Build an assistant on hub.ozow.com trained on the integration guides and known issues: it answers setup questions, checks a merchant's configuration with permission, and hands complex cases to the team with context.

Faster integration means faster first transactions, and the team focuses on hard cases.

• Wrong answers

  Restrict to documented answers and escalate the rest.

• HiringFraud Manager (posted September 7, 2026): will "partner with merchants' fraud and risk teams to exchange typology intelligence" and reduce losses "while protecting approval rates". An Agentic AI Engineer (posted October 6, 2026) will build "AI agents that automate real work across Ozow, from operations and support to fraud, risk and engineering workflows" in "a regulated payments environment".Source
• HiringJunior Integration and Enablement Associate (posted October 17, 2026): owns "end-to-end integrations for Ozow's SME merchant base", monitors "the leakage and misconfiguration report", and keeps "integration documentation, checklists, and playbooks for SME merchants up to date"; familiarity with "WooCommerce, Shopify or Magento" is an advantage.Source
• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source

Publish a monthly changelog on hub.ozow.com and a short email to technical contacts: new methods, API changes, plugin updates.

A visible pace of improvement reassures technical buyers and keeps integrations current.

• Sparse months

  Combine into quarterly if needed.

• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source
• Your websiteBlog in 2026: posts most months, the latest on August 17, 2026 ("Apple Pay and Google Pay are dominating the digital wallet payment space"); others on Lula SME funding in the Merchant Portal (May), Happy Pay BNPL (May), BNPL regulation (April) and WhatsApp payment requests for invoices (July).Source
• Your websiteSitemap (230 URLs, October 22, 2026): 159 blog posts, 15 product pages, 15 integration guides (BigCommerce, Shopify, WooCommerce, Xero, WHMCS, OpenCart and others; the Magento guide's URL is spelt "/integrations/magneto"), 5 white papers, expression-of-interest pages for crypto, BNPL, an Ozow card and digital wallets, and a /money-20-20 event page.Source

Publish five short posts and videos (what it is, how customers pay, how to send a request, reconciliation, common questions), and share them through social and merchant emails.

Explaining a new national rail in plain terms positions Ozow as the guide, not just a provider.

• Copy makes payment or fee claims beyond published terms

  Route every page and asset through Compliance and quote only figures Ozow already publishes.

• Your websiteCapitec Pay page: "Access to +19 million Capitec users"; for merchants "guaranteed settlements, daily aggregation, and automated reconciliation" with "no additional development required". The nav also lists Nedbank Direct EFT, Absa Pay, FNB/RMB Payment Request, PayShap Request, card, Apple Pay and Google Pay.Source
• Your websiteBlog in 2026: posts most months, the latest on August 17, 2026 ("Apple Pay and Google Pay are dominating the digital wallet payment space"); others on Lula SME funding in the Merchant Portal (May), Happy Pay BNPL (May), BNPL regulation (April) and WhatsApp payment requests for invoices (July).Source
• HiringContent Strategist (Cape Town, posted October 2, 2026): will "write high-quality content directly across long-form pieces, white papers, case studies, web copy, social", build "genuine product and industry authority into a brand", "own our social channels end to end", and "report on content and channel performance against campaign and funnel metrics" using "lead volume, conversion, transaction rates and revenue". Preferred: "Case study and thought leadership writing specifically".Source