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  • The brief
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  • Idea portfolio
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  • This week · 5
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 22, 2026
  1. Programmable
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growth playbook · Oct 22, 2026

brillio.com (opens in a new tab)

Brillio growth playbook

Diagnosis

Brillio is a Bain Capital-backed AI services firm with about 5,500 people, recent ISG recognition and a Salesforce partner network place. Its hiring points to account-based growth through events: a Growth & Events marketer who will run roundtables and AI follow-up agents, a BFSI field marketer, and client partners for payers and hi-tech.

The website is not ready for that: the Events page is empty, the only event page is an internal sales kickoff, placeholder archive addresses are indexed and event-content pages are blank. This playbook fixes those first, then builds a measured events engine around its strongest assets: the Williams F1 partnership, the banking guide, the delivery centres and ADAM.

Growth Score

6/10

Biggest Opportunity

Turn events into a measured pipeline engine using the assets rivals cannot copy: the Williams F1 partnership, industry content and nearshore delivery centres.

Biggest Risk

Globant, Persistent, Tredence, EPAM and LTIMindtree sell the same AI services to the same buyers, and events without follow-up and measurement spend budget without pipeline.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put real client events on the empty Events page before the new events hire starts inviting people to it

    List the roundtables and conferences planned for the next two quarters.

    High impact First result in 1 month
  2. 2

    Rename and redirect the seven "new_slug_here" archive pages

    Rename the taxonomy slugs in WordPress.

    Medium impact First result in 1 month
  3. 3

    Fill or remove the empty "keynote slides" and "event photography" pages

    Decide which of the five pages to keep.

    Medium impact First result in 2 weeks

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 9Fill-ins · 7Reconsider · 3
Effort →

Showing 20 of 20 ideas

This week 5

Quick wins with a clear first action.

  • 01

    Brillio is hiring a Growth & Events marketer to run executive roundtables, client dinners and conferences that turn into pipeline. But brillio.com/events/ is blank: the page has had no content since it was created in October 2025, and the only event page search engines find is an internal page meant for Brillio's own team. A CIO who clicks "events" from an invitation sees nothing about events they could attend.

    High impactLow effort First result in 1 month Marketing Manager Growth & Ev…

    First action

    List the roundtables and conferences planned for the next two quarters.

    How to measure it

    Event invitation requests

    Now
    –
    Target
    40 a quarter
    By
    90 days

    Steps

    1. 1

      List events

      Next two quarters, by city and industry.

      Marketing Manager - Growth & Events 2 days

    2. 2

      Design the hub

      Upcoming, past and conferences.

      Web and digital marketing team 3 days

    3. 3

      Build the form

      Request an invitation, routed to the account team in HubSpot.

      Marketing operations 2 days

    4. 4

      Publish three events

      Agenda, experts, city.

      Marketing Manager - Growth & Events 1 week

    5. 5

      Add past events

      Photos, takeaways, slides.

      Marketing Manager - Growth & Events 2 weeks

    6. 6

      Move the kickoff page

      Intranet or noindex.

      Web and digital marketing team 1 hour

    7. 7

      Track

      Requests, attendance, meetings, pipeline.

      Marketing operations monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Publish one upcoming roundtable with a request form this week.

    Why it works

    Build the Events page as a client-facing hub: upcoming roundtables and dinners by city and industry (BFSI, healthcare, hi-tech), each with a short agenda, the Brillio experts attending, and a request-an-invitation form that routes to the account team; past events with photos, takeaways and the session slides; and a calendar of conferences where clients can book time with Brillio. Move the internal kickoff page behind the intranet or mark it noindex.

    Executive events sell on credibility, and invitees check the page before accepting. A live hub also gives every campaign the new hire runs one place to send people, with tracking from invitation to meeting to pipeline.

    Ready to use

    ChecklistEvents hub launch list

    [ ] Upcoming events by city and industry
    [ ] Agenda and Brillio experts for each
    [ ] Request-an-invitation form routed to the account team
    [ ] Past events with takeaways and slides
    [ ] Conferences where clients can book time
    [ ] Internal kickoff page moved off the public site
    [ ] UTM links for every invitation

    Risks and how to handle them

    • Exclusive events look empty online

      Show the format and invite-only status, not attendee names.

    • Page goes stale again

      Make the events hire the owner, with a monthly check.

    Evidence

    • Your websiteThe Events page (/events/, checked twice on October 21, 2026) has no content at all: the page body is empty in the HTML and in the site's own API (content length 0, unchanged since October 30, 2025). Its only child page, the only event page in the sitemap, is an internal page meant for Brillio's own team rather than clients.Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • HiringSenior Manager, Marketing (Field Marketing, Bangalore, posted July 13, 2026): leads "BFSI marketing programmes across banking, financial services and insurance", with "field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities"; preferred experience with "executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns" and tools such as Salesforce, HubSpot, Demandbase and LinkedIn Campaign Manager.Source
    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
  • 02

    The sitemap lists seven archive pages under placeholder addresses such as /new_slug_here2/design-studio/ and /new_slug_here/hi-tech/, all indexable. Buyers who search for Brillio's services can land on a URL that looks unfinished.

    Medium impactLow effort First result in 1 month Web and digital marketing team

    First action

    Rename the taxonomy slugs in WordPress.

    How to measure it

    Placeholder URLs in the index

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Pick names

      Two taxonomy slugs.

      Web and digital marketing team 1 hour

    2. 2

      Rename

      In WordPress.

      Web and digital marketing team 1 hour

    3. 3

      Redirect

      301 from old addresses.

      Web and digital marketing team 1 hour

    4. 4

      Decide index

      Keep or noindex duplicates.

      Web and digital marketing team 1 hour

    5. 5

      Resubmit

      Sitemap in Search Console.

      Web and digital marketing team 10 minutes

    6. 6

      Check

      Index report in a month.

      Web and digital marketing team 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Web and digital marketing team

    Smallest test

    Rename one taxonomy today.

    Why it works

    Give the two taxonomies real slugs (for example /topics/ and /practices/), 301 the placeholder addresses to them, or noindex them if they duplicate the service pages, and resubmit the sitemap.

    Clean addresses look professional in search results and stop archive pages competing with the real service and industry pages.

    Risks and how to handle them

    • Links break

      Redirects keep them working.

    Evidence

    • SitemapThe sitemap lists seven archive pages under placeholder addresses, all live, indexable and self-canonical: /new_slug_here/hi-tech/, /new_slug_here/media-entertainment/, /new_slug_here/technology/, /new_slug_here2/design-studio/, /new_slug_here2/digital-transformation-consulting/, /new_slug_here2/infrastructure-and-cloud-and-security/ and /new_slug_here2/products-platforms/.Source
  • 03

    Five content-resource pages, including "AI in Enterprise - Keynote Slides" and "Event Photography Collection", have a title and nothing else. They read as event follow-up material that was never posted.

    Medium impactLow effort First result in 2 weeks Marketing Manager Growth & Ev…

    First action

    Decide which of the five pages to keep.

    How to measure it

    Event content views

    Now
    –
    Target
    500 a quarter
    By
    90 days

    Steps

    1. 1

      Review pages

      Keep or delete.

      Marketing Manager - Growth & Events 1 hour

    2. 2

      Delete

      Unplanned pages with redirects.

      Web and digital marketing team 1 hour

    3. 3

      Collect content

      Slides and photos from the last event.

      Marketing Manager - Growth & Events 1 week

    4. 4

      Publish

      With a short summary.

      Marketing Manager - Growth & Events 1 day

    5. 5

      Link

      From the hub and follow-up emails.

      Marketing operations 1 day

    6. 6

      Repeat

      After each event.

      Marketing Manager - Growth & Events per event

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Post one deck with a summary.

    Why it works

    Use them for their purpose: post the keynote slides and photos from the next client event there and link them from the Events hub and follow-up emails; delete the ones with no planned content.

    Post-event content is what the events role is asked to produce, and an empty promise is worse than none.

    Risks and how to handle them

    • Speaker approval

      Get consent before posting slides.

    Evidence

    • SitemapFive /content-resources/ pages ("Event Photography Collection", "Innovation Panel Discussion", "Cloud Migration Best Practices Guide", "AI in Enterprise - Keynote Slides") show only a title and the site menus, no content; the newest is from October 2025.Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • Your websiteThe Events page (/events/, checked twice on October 21, 2026) has no content at all: the page body is empty in the HTML and in the site's own API (content length 0, unchanged since October 30, 2025). Its only child page, the only event page in the sitemap, is an internal page meant for Brillio's own team rather than clients.Source
  • 04

    Real visitors pass Core Web Vitals, but in Google's phone test the homepage's main element, a background video, takes 9.3 s and the page weighs 7.6 MB. Executives often open the site on a phone from an invitation.

    Medium impactLow effort First result in 2 weeks Web and digital marketing team

    First action

    Add a poster image to the hero video.

    How to measure it

    Mobile lab LCP

    Now
    –
    Target
    under 4 s
    By
    30 days

    Steps

    1. 1

      Add poster

      Compressed image.

      Web and digital marketing team 1 hour

    2. 2

      Lazy-load video

      After poster, fast connections.

      Web and digital marketing team 1 day

    3. 3

      Defer scripts

      Overlay and consent.

      Web and digital marketing team 1 day

    4. 4

      Fix links

      Crawlable anchors.

      Web and digital marketing team 1 day

    5. 5

      Retest

      PageSpeed.

      Web and digital marketing team 1 hour

    6. 6

      Watch field data

      Monthly.

      Web and digital marketing team monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web and digital marketing team

    Smallest test

    Add the poster image today.

    Why it works

    Serve a compressed poster image first and load the video after it, only on fast connections; load the accessibility overlay and consent scripts after the first paint; and fix the links Lighthouse marks as not crawlable.

    A faster first view on phones helps the moment an executive checks Brillio from an email.

    Risks and how to handle them

    • Consent compliance

      Keep the banner visible before any tracking.

    Evidence

    • Google PageSpeedHomepage, October 21, 2026: real Chrome visitors pass Core Web Vitals (LCP 1.6 s, INP 123 ms). In the phone lab test the main element, a background video, takes 9.3 s; the page weighs 7.6 MB; an accessibility overlay (243 KB) and the consent tool (202 KB) are the largest third parties; accessibility scores 81 and Lighthouse flags links that are not crawlable. The homepage has no social share image.Source
  • 05

    The homepage has no social share image, so when executives, sellers or event guests share brillio.com on LinkedIn, the preview has no picture.

    Medium impactLow effort First result in 2 weeks Marketing operations

    First action

    Create the homepage share image.

    How to measure it

    LinkedIn click-through on shared links

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Design images

      Homepage and templates.

      Design team 1 day

    2. 2

      Set tags

      Open Graph and Twitter.

      Web and digital marketing team 1 hour

    3. 3

      Templates

      Events and case studies.

      Web and digital marketing team 1 day

    4. 4

      Check previews

      LinkedIn Post Inspector.

      Marketing operations 1 hour

    5. 5

      Brief sellers

      Share links.

      Marketing operations 1 day

    6. 6

      Measure

      Click-through.

      Marketing operations monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing operations

    Smallest test

    Add the homepage image today.

    Why it works

    Add branded share images for the homepage, events, case studies and podcast pages, and check them in LinkedIn's Post Inspector.

    Event marketing relies on people sharing links, and a preview with an image gets more clicks.

    Risks and how to handle them

    • Cached previews

      Refresh in Post Inspector.

    Evidence

    • Google PageSpeedHomepage, October 21, 2026: real Chrome visitors pass Core Web Vitals (LCP 1.6 s, INP 123 ms). In the phone lab test the main element, a background video, takes 9.3 s; the page weighs 7.6 MB; an accessibility overlay (243 KB) and the consent tool (202 KB) are the largest third parties; accessibility scores 81 and Lighthouse flags links that are not crawlable. The homepage has no social share image.Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source

This quarter 10

The core plays for the next three months.

  • 06

    Brillio is the Atlassian Williams F1 Team's Official Data and AI Services Provider and already has a case study and a podcast with the team's drivers and CIO. The new events role covers hospitality programs. Few rivals can offer a data story inside an F1 team.

    High impactMedium effort First result in 2 quarters Marketing Manager Growth & Ev…

    First action

    Check hospitality rights in the partnership agreement.

    How to measure it

    Workshops booked from F1 roundtables

    Now
    –
    Target
    10 per event
    By
    2 quarters

    Steps

    1. 1

      Check rights

      Partnership terms.

      Alliances team 2 weeks

    2. 2

      Pick races

      Near priority accounts.

      Marketing Manager - Growth & Events 1 week

    3. 3

      Invite

      Ten executives each.

      Marketing Manager - Growth & Events 1 month

    4. 4

      Run the session

      Data story and discussion.

      Marketing Manager - Growth & Events per event

    5. 5

      Follow up

      Workshop offer in 48 hours.

      Client partners 1 week

    6. 6

      Measure

      Meetings and pipeline.

      Marketing operations per event

    First result
    2 quarters
    Cost
    Hospitality costs
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Host one dinner around a race.

    Why it works

    Run small executive roundtables at race weekends near priority accounts, with a session on how the team uses data, a Brillio expert and the team's technology leaders where possible, followed by a tailored account workshop.

    Unique access gets busy executives to say yes, and the content proves the capability.

    Risks and how to handle them

    • High cost per head

      Invite only accounts above a deal-size threshold.

    Evidence

    • Your websiteBrillio is the Atlassian Williams F1 Team's "Official Data and AI Services Provider", with a case study on its data backbone and a "Driven by Data: Inside the Fast Lane" podcast series featuring the team's drivers and its CIO.Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • HiringSenior Manager, Marketing (Field Marketing, Bangalore, posted July 13, 2026): leads "BFSI marketing programmes across banking, financial services and insurance", with "field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities"; preferred experience with "executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns" and tools such as Salesforce, HubSpot, Demandbase and LinkedIn Campaign Manager.Source
  • 07

    Brillio has a seven-part guide on AI economics for banks, and the BFSI field marketer is hired to open buying centres with executive engagement. An independent director was added as financial services moves "from AI pilots to AI operations".

    High impactMedium effort First result in 1 quarter Senior Manager

    First action

    Pick ten target banks per city.

    How to measure it

    Opportunities created

    Now
    –
    Target
    8 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick accounts

      Ten per city.

      Senior Manager, Marketing (BFSI field marketing) 1 week

    2. 2

      Design format

      One chapter per event.

      Senior Manager, Marketing (BFSI field marketing) 1 week

    3. 3

      Invite

      Through client partners.

      Senior Manager, Marketing (BFSI field marketing) 1 month

    4. 4

      Run

      Quarterly per city.

      Marketing Manager - Growth & Events quarterly

    5. 5

      Follow up

      Cost model workshop.

      Client partners 2 weeks

    6. 6

      Report

      Pipeline.

      Marketing operations monthly

    First result
    1 quarter
    Cost
    Venue costs
    Owner
    Senior Manager, Marketing (BFSI field marketing)

    Smallest test

    Host one dinner in New York.

    Why it works

    Run a series of small CFO and COO roundtables in New York and London, each on one chapter (cost per AI task, governance, scaling), with the guide as pre-reading and a cost model workshop as the follow-up.

    Finance leaders buy on economics, and the guide already speaks their language.

    Risks and how to handle them

    • Low attendance

      Keep groups small and peer-led.

    Evidence

    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
    • HiringSenior Manager, Marketing (Field Marketing, Bangalore, posted July 13, 2026): leads "BFSI marketing programmes across banking, financial services and insurance", with "field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities"; preferred experience with "executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns" and tools such as Salesforce, HubSpot, Demandbase and LinkedIn Campaign Manager.Source
    • News coverageBrillio newsroom, September 2026: joined Salesforce's Forward Deployed Engineering Partner Network (September 15); named a Leader in the ISG Provider Lens AI-Driven ADM Services 2026 US study (September 25) and a Rising Star in the ISG Microsoft AI and Cloud Ecosystem report (September 8); appointed an independent director as "Financial Services Moves from AI Pilots to AI Operations" (September 1).Source
  • 08

    The healthcare client partner is hired to grow payer and PBM accounts with prior authorization automation and interoperability work (FHIR, TEFCA, CMS rules). Payers are working on the same problems at the same time.

    High impactMedium effort First result in 1 quarter Client Partner

    First action

    List 20 target payers and PBMs.

    How to measure it

    Payer readiness assessments

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick accounts

      20 payers and PBMs.

      Client Partner, Healthcare (Payers & PBMs) 1 week

    2. 2

      Prepare content

      Case study and checklist.

      Healthcare practice 2 weeks

    3. 3

      Invite

      Personal outreach.

      Client Partner, Healthcare (Payers & PBMs) 1 month

    4. 4

      Run

      Virtual and in person.

      Marketing Manager - Growth & Events quarterly

    5. 5

      Offer assessment

      Fixed scope.

      Client Partner, Healthcare (Payers & PBMs) 2 weeks

    6. 6

      Measure

      Assessments and deals.

      Marketing operations monthly

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Client Partner, Healthcare (Payers & PBMs)

    Smallest test

    Run one virtual session.

    Why it works

    Host quarterly roundtables for payer CIOs and operations leaders on prior authorization and data exchange, with a Brillio architect and a payer case study, and offer a readiness assessment afterwards.

    Shared deadlines bring peers to the table, and the assessment opens a deal.

    Risks and how to handle them

    • Rules change

      Check current guidance before each event.

    Evidence

    • HiringSales hiring in the US: a Client Partner for Healthcare Payers and PBMs (Edison, New Jersey, posted July 8, 2026) covering "AI/ML-driven claims & prior authorization automation" and "Interoperability & data exchange solutions (CMS mandates, FHIR, TEFCA)" in deals of "$5M-$50M+"; a Client Partner, Hitech and a Sr Manager, Sales (San Ramon, California, July 10, 2026), the latter with "Strong contact base and access to alumni, local associations, industry associations".Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
  • 09

    Brillio is hiring a Client Partner for Hitech and a sales manager in San Ramon who should bring "access to alumni, local associations, industry associations". Local recurring events build that access.

    Medium impactMedium effort First result in 1 quarter Sr Manager

    First action

    Book the first breakfast with an association partner.

    How to measure it

    Meetings booked

    Now
    –
    Target
    6 a month
    By
    2 quarters

    Steps

    1. 1

      Pick association

      Local partner.

      Sr Manager, Sales 2 weeks

    2. 2

      Plan topics

      One use case each.

      Client Partner, Hitech 1 week

    3. 3

      Invite

      Target accounts.

      Sr Manager, Sales monthly

    4. 4

      Run

      Monthly.

      Marketing Manager - Growth & Events monthly

    5. 5

      Follow up

      Within 48 hours.

      Sr Manager, Sales monthly

    6. 6

      Measure

      Meetings.

      Marketing operations monthly

    First result
    1 quarter
    Cost
    Breakfast costs
    Owner
    Sr Manager, Sales

    Smallest test

    Host one breakfast.

    Why it works

    Hold a monthly breakfast for engineering and data leaders at Bay Area tech companies on one ADAM use case, co-hosted with a local association, and log every attendee in the CRM.

    Recurring local events compound relationships faster than one-off conferences.

    Risks and how to handle them

    • Small turnout

      Co-host to share invitation lists.

    Evidence

    • HiringSales hiring in the US: a Client Partner for Healthcare Payers and PBMs (Edison, New Jersey, posted July 8, 2026) covering "AI/ML-driven claims & prior authorization automation" and "Interoperability & data exchange solutions (CMS mandates, FHIR, TEFCA)" in deals of "$5M-$50M+"; a Client Partner, Hitech and a Sr Manager, Sales (San Ramon, California, July 10, 2026), the latter with "Strong contact base and access to alumni, local associations, industry associations".Source
    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
    • Your websiteOffices listed on the contact page include New York, Coppell (Texas), San Ramon (California), Cary (North Carolina), London, Oradea and Cluj (Romania) and seven Indian cities; the site has Mexico, Romania and UK editions, and the blog covers a Brillio "Leaders in Tech" event in Cluj-Napoca. The contact form is a HubSpot form.Source
  • 10

    The events role is measured on pipeline and must make sure engagement turns into "timely, structured sales follow-up". Without one campaign record per event, event value is guessed.

    High impactMedium effort First result in 1 quarter Marketing Manager Growth & Ev…

    First action

    Set up the campaign template.

    How to measure it

    Pipeline sourced or influenced per event

    Now
    –
    Target
    reported for 100% of events
    By
    1 quarter

    Steps

    1. 1

      Template

      Campaign fields.

      Marketing operations 1 week

    2. 2

      Follow-up rule

      48 hours.

      Marketing operations 1 week

    3. 3

      Train sellers

      Status updates.

      Marketing Manager - Growth & Events 1 week

    4. 4

      Backfill

      Last quarter's events.

      Marketing Manager - Growth & Events 2 weeks

    5. 5

      Report

      Monthly.

      Marketing operations monthly

    6. 6

      Review

      Cut or scale.

      Marketing Manager - Growth & Events quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Track the next event end to end.

    Why it works

    Create a campaign in Salesforce or HubSpot for every event, record invitation, attendance and follow-up status, set a 48-hour follow-up rule, and report meetings, opportunities and pipeline per event each month.

    Measured events get budget and improve; unmeasured ones get cut.

    Risks and how to handle them

    • Seller adoption

      Make the report part of pipeline reviews.

    Evidence

    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • HiringSenior Manager, Marketing (Field Marketing, Bangalore, posted July 13, 2026): leads "BFSI marketing programmes across banking, financial services and insurance", with "field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities"; preferred experience with "executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns" and tools such as Salesforce, HubSpot, Demandbase and LinkedIn Campaign Manager.Source
    • Your websiteOffices listed on the contact page include New York, Coppell (Texas), San Ramon (California), Cary (North Carolina), London, Oradea and Cluj (Romania) and seven Indian cities; the site has Mexico, Romania and UK editions, and the blog covers a Brillio "Leaders in Tech" event in Cluj-Napoca. The contact form is a HubSpot form.Source
  • 11

    The role includes building agents for "attendee management, follow-up, and reporting" with human review for client-facing work. Follow-up is where event value is usually lost.

    High impactMedium effort First result in 1 quarter Marketing Manager Growth & Ev…

    First action

    Draft follow-ups by hand for the last event and time it.

    How to measure it

    Same-day follow-up rate

    Now
    –
    Target
    90%
    By
    1 quarter

    Steps

    1. 1

      Define inputs

      Notes, CRM, news.

      Marketing Manager - Growth & Events 1 week

    2. 2

      Build the agent

      Drafts and next steps.

      Marketing Manager - Growth & Events 2 weeks

    3. 3

      Approval step

      Client partner review.

      Marketing operations 1 week

    4. 4

      Pilot

      One event.

      Marketing Manager - Growth & Events 1 event

    5. 5

      Measure

      Speed and replies.

      Marketing operations 1 month

    6. 6

      Scale

      All events.

      Marketing Manager - Growth & Events quarterly

    First result
    1 quarter
    Cost
    AI tool costs
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Use the agent on one event.

    Why it works

    Build an agent that combines each attendee's questions, company news and the session topic into a draft follow-up and a suggested next step, sent for the client partner to approve and send within 24 hours.

    Fast, specific follow-up turns conversations into meetings, and the human approval keeps quality.

    Risks and how to handle them

    • Generic drafts

      Require one personal detail per note.

    Evidence

    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • HiringPractice and partner hiring: a Director, Strategy & Consulting (San Francisco, posted August 24, 2026) to grow the data engineering and analytics practice in North America, "Develop and execute go-to-market strategies and solution offerings" and elevate "practice messaging across alliances, analyst relations, external events, websites, and social media"; a Delivery Partner, Salesforce (New York, September 24, 2026).Source
  • 12

    Brillio joined Salesforce's Forward Deployed Engineering Partner Network in September and is hiring a Salesforce Delivery Partner in New York. Partner networks usually include co-marketing.

    Medium impactMedium effort First result in 2 quarters Delivery Partner

    First action

    Ask the Salesforce partner manager for co-marketing terms.

    How to measure it

    Salesforce co-sourced opportunities

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Agree terms

      Co-marketing.

      Alliances team 2 weeks

    2. 2

      Pick accounts

      Joint list.

      Delivery Partner, Salesforce 2 weeks

    3. 3

      Design workshop

      Agent build.

      Delivery Partner, Salesforce 2 weeks

    4. 4

      Run

      Two per quarter.

      Marketing Manager - Growth & Events quarterly

    5. 5

      Follow up

      Joint plan.

      Delivery Partner, Salesforce 2 weeks

    6. 6

      Measure

      Opportunities.

      Marketing operations monthly

    First result
    2 quarters
    Cost
    Workshop costs
    Owner
    Delivery Partner, Salesforce

    Smallest test

    Run one workshop.

    Why it works

    Agree two joint events per quarter with the Salesforce field team (an agent build workshop for a few target accounts), with shared invitations and a joint follow-up plan.

    Partner field teams bring access and credibility, and workshops show delivery skill directly.

    Risks and how to handle them

    • Partner priorities shift

      Agree targets each quarter.

    Evidence

    • News coverageBrillio newsroom, September 2026: joined Salesforce's Forward Deployed Engineering Partner Network (September 15); named a Leader in the ISG Provider Lens AI-Driven ADM Services 2026 US study (September 25) and a Rising Star in the ISG Microsoft AI and Cloud Ecosystem report (September 8); appointed an independent director as "Financial Services Moves from AI Pilots to AI Operations" (September 1).Source
    • HiringPractice and partner hiring: a Director, Strategy & Consulting (San Francisco, posted August 24, 2026) to grow the data engineering and analytics practice in North America, "Develop and execute go-to-market strategies and solution offerings" and elevate "practice messaging across alliances, analyst relations, external events, websites, and social media"; a Delivery Partner, Salesforce (New York, September 24, 2026).Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
  • 13

    Almost all of Brillio's 52 case studies are anonymous ("Global Chemicals Leader", "Payments leader"). Williams is the exception and is used everywhere. Buyers trust named peers more.

    High impactMedium effort First result in 2 quarters Director

    First action

    List ten clients with strong results.

    How to measure it

    Named case studies published

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Pick clients

      Ten.

      Director, Strategy & Consulting 1 week

    2. 2

      Offer value

      Speaking or joint event.

      Marketing Manager - Growth & Events 2 weeks

    3. 3

      Interview

      Client leads.

      Content team 1 month

    4. 4

      Approve

      Client legal.

      Director, Strategy & Consulting 1 month

    5. 5

      Publish

      With video.

      Content team 2 weeks

    6. 6

      Use

      In sales and events.

      Client partners ongoing

    First result
    2 quarters
    Cost
    Video production
    Owner
    Director, Strategy & Consulting

    Smallest test

    Ask one client this week.

    Why it works

    Ask the ten happiest clients for a named story or a short video, offering a joint event or speaking slot in return, and publish five in the next two quarters.

    Named proof shortens sales cycles and gives events credible speakers.

    Risks and how to handle them

    • Client approvals slow

      Start with quotes and logos.

    Evidence

    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
    • Your websiteBrillio is the Atlassian Williams F1 Team's "Official Data and AI Services Provider", with a case study on its data backbone and a "Driven by Data: Inside the Fast Lane" podcast series featuring the team's drivers and its CIO.Source
    • HiringPractice and partner hiring: a Director, Strategy & Consulting (San Francisco, posted August 24, 2026) to grow the data engineering and analytics practice in North America, "Develop and execute go-to-market strategies and solution offerings" and elevate "practice messaging across alliances, analyst relations, external events, websites, and social media"; a Delivery Partner, Salesforce (New York, September 24, 2026).Source
  • 14

    Brillio's YouTube has 311 videos but only 1,150 subscribers, and the podcast already features Williams drivers and enterprise leaders. Event sessions are rarely reused.

    Medium impactLow effort First result in 1 quarter Content team

    First action

    Cut three clips from the most popular podcast episode.

    How to measure it

    Clip views

    Now
    –
    Target
    50,000 a quarter
    By
    2 quarters

    Steps

    1. 1

      Plan capture

      Each event.

      Marketing Manager - Growth & Events 1 week

    2. 2

      Record

      Opening talks.

      Marketing Manager - Growth & Events per event

    3. 3

      Cut clips

      Three each.

      Content team 1 week

    4. 4

      Publish

      LinkedIn and YouTube.

      Content team weekly

    5. 5

      Use in invites

      Next event.

      Marketing Manager - Growth & Events ongoing

    6. 6

      Measure

      Views and registrations.

      Marketing operations monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Content team

    Smallest test

    Cut clips from one episode.

    Why it works

    Record each roundtable's opening talk and cut three short clips for LinkedIn and YouTube, plus clips from podcast episodes, and use them in invitations for the next event.

    Clips extend the reach of each event and act as proof for the next invitation.

    Risks and how to handle them

    • Speaker consent

      Agree before recording.

    Evidence

    • YouTubeBrillio's YouTube channel: 1,150 subscribers, 311 videos, about 200,000 total views.Source
    • Your websiteBrillio is the Atlassian Williams F1 Team's "Official Data and AI Services Provider", with a case study on its data backbone and a "Driven by Data: Inside the Fast Lane" podcast series featuring the team's drivers and its CIO.Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
  • 15

    Brillio delivers from Mexico and Romania, has Mexico and Romania site editions, and has already run a "Leaders in Tech" event in Cluj-Napoca. Buyers weighing nearshore delivery want to see the team.

    Medium impactMedium effort First result in 2 quarters Marketing Manager Growth & Ev…

    First action

    Ask client partners which deals would benefit.

    How to measure it

    Win rate after a visit

    Now
    –
    Target
    +15 points
    By
    2 quarters

    Steps

    1. 1

      Pick deals

      Late-stage.

      Client partners 1 week

    2. 2

      Design the visit

      One day.

      Marketing Manager - Growth & Events 2 weeks

    3. 3

      Local event

      Community meetup.

      Marketing Manager - Growth & Events 1 month

    4. 4

      Publish pages

      Each centre.

      Web and digital marketing team 2 weeks

    5. 5

      Host

      Per deal.

      Marketing Manager - Growth & Events ongoing

    6. 6

      Measure

      Win rate.

      Marketing operations quarterly

    First result
    2 quarters
    Cost
    Travel costs
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Host one virtual tour.

    Why it works

    Offer short delivery-centre visits for prospects in late-stage deals, combined with a local tech community event, and publish a nearshore page for each centre.

    Seeing the team in person removes the biggest doubt about nearshore delivery.

    Risks and how to handle them

    • Travel cost

      Use virtual tours for smaller deals.

    Evidence

    • Your websiteOffices listed on the contact page include New York, Coppell (Texas), San Ramon (California), Cary (North Carolina), London, Oradea and Cluj (Romania) and seven Indian cities; the site has Mexico, Romania and UK editions, and the blog covers a Brillio "Leaders in Tech" event in Cluj-Napoca. The contact form is a HubSpot form.Source
    • HiringBrillio's description in its job posts: backed by Bain Capital and Orogen Group, "Born digital in 2014", with delivery locations across the United States, Romania, Canada, Mexico and India and "over 5500 Brillians"; 216 open roles on its Lever board, most in engineering in India.Source
    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Brillio already runs large internal events and has the "Enterprise AI Accelerator" positioning, ADAM and the Williams story. There is no flagship client event on the site.

    High impactHigh effort First result in 1 year Marketing Manager Growth & Ev…

    First action

    Pick the city and date window with sales leaders.

    How to measure it

    Pipeline from the summit

    Now
    –
    Target
    3x event cost
    By
    1 year

    Steps

    1. 1

      Set goals

      Accounts and pipeline.

      Marketing Manager - Growth & Events 1 month

    2. 2

      Book venue

      City and date.

      Marketing Manager - Growth & Events 1 month

    3. 3

      Line up speakers

      Clients first.

      Director, Strategy & Consulting 2 months

    4. 4

      Invite

      Account teams.

      Marketing Manager - Growth & Events 2 months

    5. 5

      Run

      One day.

      Marketing Manager - Growth & Events event

    6. 6

      Follow up

      Agent-assisted.

      Marketing Manager - Growth & Events 1 month

    First result
    1 year
    Cost
    Event budget
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Run a half-day pilot in New York.

    Why it works

    Launch a one-day client summit with client speakers, ADAM demos, Williams sessions and industry tracks, built from the roundtable series, with a year-round content program afterwards.

    A flagship event becomes the centre of the year's marketing and gives every account team a reason to invite.

    Risks and how to handle them

    • High cost

      Grow from the roundtable series first.

    Evidence

    • Your websiteThe Events page (/events/, checked twice on October 21, 2026) has no content at all: the page body is empty in the HTML and in the site's own API (content length 0, unchanged since October 30, 2025). Its only child page, the only event page in the sitemap, is an internal page meant for Brillio's own team rather than clients.Source
    • Your websiteBrillio is the Atlassian Williams F1 Team's "Official Data and AI Services Provider", with a case study on its data backbone and a "Driven by Data: Inside the Fast Lane" podcast series featuring the team's drivers and its CIO.Source
    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
  • 17

    The data practice director must elevate messaging across analyst relations and events, and Brillio is now an ISG Leader. A benchmark gives analysts, press and events something new.

    High impactHigh effort First result in 3 quarters Director

    First action

    Draft 20 benchmark questions.

    How to measure it

    Participating enterprises

    Now
    –
    Target
    100
    By
    3 quarters

    Steps

    1. 1

      Design

      Questions and scoring.

      Director, Strategy & Consulting 1 month

    2. 2

      Recruit

      Clients and prospects.

      Senior Manager, Marketing (BFSI field marketing) 2 months

    3. 3

      Analyze

      By industry.

      AI & Data Engineering 1 month

    4. 4

      Publish

      Report and summary.

      Content team 1 month

    5. 5

      Brief analysts

      ISG and others.

      Analyst relations 1 month

    6. 6

      Private comparisons

      For participants.

      Client partners ongoing

    First result
    3 quarters
    Cost
    Research time
    Owner
    Director, Strategy & Consulting

    Smallest test

    Run the survey at one roundtable.

    Why it works

    Survey or assess 100 enterprises on agent adoption, governance and cost, publish an annual benchmark by industry, and offer each participant a private comparison.

    Original data earns analyst and press attention and opens meetings with participants.

    Risks and how to handle them

    • Low response

      Use roundtables to recruit.

    Evidence

    • HiringPractice and partner hiring: a Director, Strategy & Consulting (San Francisco, posted August 24, 2026) to grow the data engineering and analytics practice in North America, "Develop and execute go-to-market strategies and solution offerings" and elevate "practice messaging across alliances, analyst relations, external events, websites, and social media"; a Delivery Partner, Salesforce (New York, September 24, 2026).Source
    • News coverageBrillio newsroom, September 2026: joined Salesforce's Forward Deployed Engineering Partner Network (September 15); named a Leader in the ISG Provider Lens AI-Driven ADM Services 2026 US study (September 25) and a Rising Star in the ISG Microsoft AI and Cloud Ecosystem report (September 8); appointed an independent director as "Financial Services Moves from AI Pilots to AI Operations" (September 1).Source
    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
  • 18

    ADAM is the homepage lead, with eight component pages, but every path ends in a contact form. The practice director owns solution offerings.

    High impactHigh effort First result in 2 quarters Director

    First action

    Define scope and price for the first pilot.

    How to measure it

    ADAM pilots sold

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Define pilots

      Scope and price.

      Director, Strategy & Consulting 1 month

    2. 2

      Write pages

      Outcome and sample.

      Web and digital marketing team 2 weeks

    3. 3

      Booking form

      HubSpot.

      Marketing operations 1 week

    4. 4

      Train sellers

      Pilot pitch.

      Director, Strategy & Consulting 1 week

    5. 5

      Promote

      Events and email.

      Marketing Manager - Growth & Events ongoing

    6. 6

      Convert

      Pilot to program.

      Client partners ongoing

    First result
    2 quarters
    Cost
    Delivery time
    Owner
    Director, Strategy & Consulting

    Smallest test

    Offer one pilot to three accounts.

    Why it works

    Package three six-week ADAM pilots with a fixed price range, scope and outcome, a booking form and a sample report, and promote them at events.

    A clear first step lowers the barrier for buyers who are not ready for a large program.

    Risks and how to handle them

    • Underpriced pilots

      Set a minimum scope.

    Evidence

    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
    • HiringPractice and partner hiring: a Director, Strategy & Consulting (San Francisco, posted August 24, 2026) to grow the data engineering and analytics practice in North America, "Develop and execute go-to-market strategies and solution offerings" and elevate "practice messaging across alliances, analyst relations, external events, websites, and social media"; a Delivery Partner, Salesforce (New York, September 24, 2026).Source
    • Your websiteOffices listed on the contact page include New York, Coppell (Texas), San Ramon (California), Cary (North Carolina), London, Oradea and Cluj (Romania) and seven Indian cities; the site has Mexico, Romania and UK editions, and the blog covers a Brillio "Leaders in Tech" event in Cluj-Napoca. The contact form is a HubSpot form.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 19

    The events role builds and maintains AI agents for research, planning and follow-up. Clients ask how to run agents in real work, and Brillio's own marketing is a live example.

    Medium impactLow effort First result in 1 quarter Marketing Manager Growth & Ev…

    First action

    Document the first agent workflow.

    How to measure it

    Marketing-agent workshop requests

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Document

      One workflow.

      Marketing Manager - Growth & Events 2 weeks

    2. 2

      Measure

      Time saved.

      Marketing operations 1 month

    3. 3

      Write

      Three posts.

      Content team 1 month

    4. 4

      Present

      At a roundtable.

      Marketing Manager - Growth & Events quarterly

    5. 5

      Offer workshop

      For client teams.

      Director, Strategy & Consulting ongoing

    6. 6

      Track

      Requests.

      Marketing operations monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Publish one post.

    Why it works

    Write a short series and a roundtable session on the agents marketing uses: what they do, the human checks, the results. Offer it as a workshop for clients' marketing teams.

    Showing your own use is the most believable proof of an AI services firm.

    Risks and how to handle them

    • Shares internal methods

      Describe the approach, not the data.

    Evidence

    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • Your websiteContent (sitemap, October 2026): 52 case studies, almost all anonymous ("Global Chemicals Leader Reduces IT Costs by 40%", "Payments leader saves 35% in engineering costs with AI"); a seven-part guide "Tokenomics: The complete guide to AI economics for banks"; 45 ebooks, 44 points of view, 122 blog posts and 11 podcast episodes; the homepage leads with ADAM (Agentic Data and Application Management) and "The Enterprise AI Accelerator".Source
  • 20

    The events hire works from the Coppell office five days a week. Dallas-Fort Worth has many Fortune 1000 headquarters, and an office venue costs nothing.

    Medium impactLow effort First result in 1 quarter Marketing Manager Growth & Ev…

    First action

    Invite 20 DFW technology leaders.

    How to measure it

    Meetings from breakfasts

    Now
    –
    Target
    4 a month
    By
    2 quarters

    Steps

    1. 1

      List targets

      DFW companies.

      Marketing Manager - Growth & Events 1 week

    2. 2

      Pick topics

      One per month.

      Marketing Manager - Growth & Events 1 week

    3. 3

      Invite

      Personal notes.

      Marketing Manager - Growth & Events monthly

    4. 4

      Host

      Coppell office.

      Marketing Manager - Growth & Events monthly

    5. 5

      Follow up

      Agent-assisted.

      Marketing Manager - Growth & Events monthly

    6. 6

      Measure

      Meetings.

      Marketing operations monthly

    First result
    1 quarter
    Cost
    Catering
    Owner
    Marketing Manager Growth & Events

    Smallest test

    Host one breakfast.

    Why it works

    Host a monthly breakfast for DFW technology leaders in Coppell on one practical AI topic, with a local client as co-host when possible.

    A free, recurring local venue builds a regional network around the new hire.

    Risks and how to handle them

    • Low turnout

      Co-host with a client.

    Evidence

    • HiringMarketing Manager - Growth & Events (Corporate Marketing, Coppell, Texas, posted October 6, 2026): runs "executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences" with "pre-event, during-event, and post-event campaigns"; must "ensure event engagement translates into timely, structured sales follow-up"; and will "Manage and maintain growth and event AI agents and workflows" for "audience research, account intelligence, event planning... attendee management, follow-up, and reporting". "This is not a traditional event coordinator role."Source
    • Your websiteOffices listed on the contact page include New York, Coppell (Texas), San Ramon (California), Cary (North Carolina), London, Oradea and Cluj (Romania) and seven Indian cities; the site has Mexico, Romania and UK editions, and the blog covers a Brillio "Leaders in Tech" event in Cluj-Napoca. The contact form is a HubSpot form.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

and 2 more

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Brillio did not commission, review or endorse it, and Programmable is not affiliated with Brillio. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Brillio runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Events hub, placeholder addresses, empty pages, homepage speed and share images; start the Dallas breakfasts.

  2. Days 31 to 6011 ideas

    F1, banking, payer and Bay Area events; CRM tracking and the follow-up agent; Salesforce events, named case studies, clips and delivery-centre visits; the AI marketing series.

  3. Days 61 to 903 ideas

    Commit to the client summit, the maturity benchmark and fixed-price ADAM pilots.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value speed from idea to production. The most cited problem: AI pilots that do not reach production.

  • Industry depth in banking, healthcare and hi-tech
  • Cost and governance of AI agents
  • In their words: “AI operations”

Market

Competitive landscape

4 competitors compared: Globant, Persistent Systems, Tredence and EPAM.

  • Gap to exploit: Measured AI economics for regulated industries
  • Globant: Broad focus
  • Persistent Systems: Less industry-led events

Hiring signals

Brillio is building account-based growth through events and industry plays.

  • Marketing Manager - Growth & Events: Roundtables, client dinners and AI follow-up agents. Ideas 1, 3, 6, 10, 11, 16, 20.
  • Senior Manager, Marketing (BFSI field marketing): ABM and executive engagement in banking. Idea 7.
  • Client Partner - Healthcare (Payers & PBMs): Prior authorization and interoperability deals. Idea 8.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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