Paris Corporation growth playbook

Give every free download a "Print it on" box above the button with the exact PrintWorks paper and an "Add both to cart" option, and make the related products the papers and transfers the project uses rather than more freebies. Show it again on the checkout and in the download email ("Your tags print best on Kraft Cardstock, $6.99"). Start with the 50 most downloaded templates, map each to one paper, and replace the related products template-wide.

Paris has built a large free content library that brings in crafters and teachers, and the checkout already captures their email. The paper is the obvious next purchase, and adding it to a cart the visitor is already in is the shortest path to a sale the shop has.

[ ] "Print it on" box with one PrintWorks paper above Add to cart
[ ] "Add both to cart" option
[ ] Related products = papers and transfers used in the project
[ ] Paper offered again on the $0 checkout
[ ] Download email links the paper
[ ] No links to removed products
[ ] Craft Club sign-up after download

• Crafters feel sold to

  One clear suggestion, with the download still free and first.

• Shipping cost for one pack

  Offer free shipping over a low threshold or two packs.

• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source
• Your shopFree download page, "Wedding Favors Gift Tags - Free Printable Download": $0.00 and an "Add to cart" button; "first click 'add to cart'. When you have checked out, the download link will be sent to the email address you entered. No credit card is required for free downloads." The paper is suggested only as text links ("PrintWorks Kraft Cover stock or PrintWorks Premium Cardstock"); the "Related products" box shows three more free downloads (Easter gift tags, an Easter egg wreath and an origami Easter bunny). The Halloween Gift Tags page follows the same pattern.Source
• Your shopLink check of the 331 free download pages: 161 link to a PrintWorks paper in their text; 19 link to six papers that no longer exist and return "page not found" (Winter Wonderland cardstock and paper, Americana paper, printable index flash cards, Premium Plus 80 lb white cardstock and black cardstock), including the Wedding Favors Gift Tags, Paper Stars, Christmas Card Village and Memory Game Note Cards pages. Other old links, such as "Kraft Cover stock", redirect correctly.Source
• HiringProduct Manager - Consumer Goods/Manufacturing (posted September 29, 2026): owns "the full lifecycle of our physical product lines" and "a digital-first approach", with "an understanding of how products perform across traditional retail and e-commerce channels, including online assortment opportunities, competitive positioning, content quality, search behavior, pricing, reviews, and marketplace trends"; experience with "Walmart, Amazon, Staples"; tracks performance after launch and recommends "refreshes, or line extensions"; handles FSC, SFI, recycled content and UL documentation; uses "AI-enabled platforms".Source

Redirect each removed product URL to its closest current paper (for example Premium Plus to Standard 67 lb White Cardstock, Winter Wonderland to Holiday Cardstock), and run the link check monthly.

It turns dead ends into product pages in one afternoon.

• Wrong match

  Choose a paper of the same weight and finish.

• Your shopLink check of the 331 free download pages: 161 link to a PrintWorks paper in their text; 19 link to six papers that no longer exist and return "page not found" (Winter Wonderland cardstock and paper, Americana paper, printable index flash cards, Premium Plus 80 lb white cardstock and black cardstock), including the Wedding Favors Gift Tags, Paper Stars, Christmas Card Village and Memory Game Note Cards pages. Other old links, such as "Kraft Cover stock", redirect correctly.Source
• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source

Unpublish the placeholder, add three current quotes from resellers and teachers, enable WooCommerce reviews with a request email after each paid order, and bring in ratings from the marketplace listings where allowed.

Real, recent proof helps both crafters and B2B buyers trust a brand they meet online.

• Few paid orders on site

  Ask Craft Club members who bought elsewhere.

• Your websiteSitemap (682 URLs): 398 product pages, 330 product-tag pages (for example /product-tag/2023/), 13 blog tag pages; six testimonials last updated in 2019, one of them titled "Lorem Ipsum" with placeholder text, live at /dt_testimonials/lorem-ipsum/. The blog has 178 posts; the latest is "Paper Weight Guide" (October 8, 2026).Source
• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source
• HiringProduct Manager - Consumer Goods/Manufacturing (posted September 29, 2026): owns "the full lifecycle of our physical product lines" and "a digital-first approach", with "an understanding of how products perform across traditional retail and e-commerce channels, including online assortment opportunities, competitive positioning, content quality, search behavior, pricing, reviews, and marketplace trends"; experience with "Walmart, Amazon, Staples"; tracks performance after launch and recommends "refreshes, or line extensions"; handles FSC, SFI, recycled content and UL documentation; uses "AI-enabled platforms".Source

Rewrite it around the products: "Paper converter since 1964: PrintWorks craft papers and cardstock, Elementree sustainable paper, DocuGard security paper and checks." Do the same for each brand page.

Searchers and resellers see what Paris offers before they click.

• Brand mix confuses

  Lead with paper, list the rest.

• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source
• Your websiteDocuGard page: security paper and business checks with "up to 10 security features", printable checks "compatible with most money management software packages, such as QuickBooks", "75+ stock items stored nationwide", sold online, through authorized resellers and an Amazon store, plus custom security paper (heat-sensitive inks, pantographs, watermarks).Source
• Your websiteParis has supplied HP and Hammermill papers "into retail for over 35 years" as "a trusted intermediary between OEMs, paper mills and the marketplace". Weego Portable Power was launched in 2014 with patented Smarty Clamps and sells online and through authorized resellers.Source

Mark the tag pages noindex and remove them from the sitemap, keep 15 strong hubs (gift tags, wedding, classroom, SVG files, fabric transfers, each season) as proper pages with an intro and the papers to use.

Fewer, stronger pages rank better and give each hub a sales job.

• Losing tag traffic

  Keep tags with real visits as hubs.

• Your websiteSitemap (682 URLs): 398 product pages, 330 product-tag pages (for example /product-tag/2023/), 13 blog tag pages; six testimonials last updated in 2019, one of them titled "Lorem Ipsum" with placeholder text, live at /dt_testimonials/lorem-ipsum/. The blog has 178 posts; the latest is "Paper Weight Guide" (October 8, 2026).Source
• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source

Set fixed sizes for the hero, logo and product images, reserve space for the cookie banner and chat, and defer render-blocking styles (about 4.6 s in the lab). Retest until layout shift is under 0.1.

A stable page feels faster and passes Google's page experience check.

• Theme limits

  Test on staging first.

• PageSpeed testGoogle PageSpeed test of pariscorp.com on a phone: performance 56/100 (desktop 88); in the lab the main content takes 13.3 s, with render-blocking requests (about 4.6 s), unused JavaScript (1.9 s) and unused CSS (1.5 s) as the biggest fixes; 2.1 MB. Real Chrome visitors load in 2.46 s and interact in 86 ms, both passing, but fail Core Web Vitals on layout shift (0.12 to 0.14 against a 0.1 limit). Loading has improved 31%.Source

In Klaviyo, follow each download with three emails: "How did it turn out?" with the paper used, two related projects by season or theme, and a Craft Club or Teacher Appreciation Club invitation. Respect consent for marketing.

Free-download users have shown intent; a short, useful series turns them into paper buyers.

• Spam complaints

  Opt-in only and an easy unsubscribe.

• Your shopFree download page, "Wedding Favors Gift Tags - Free Printable Download": $0.00 and an "Add to cart" button; "first click 'add to cart'. When you have checked out, the download link will be sent to the email address you entered. No credit card is required for free downloads." The paper is suggested only as text links ("PrintWorks Kraft Cover stock or PrintWorks Premium Cardstock"); the "Related products" box shows three more free downloads (Easter gift tags, an Easter egg wreath and an origami Easter bunny). The Halloween Gift Tags page follows the same pattern.Source
• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source
• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source

For each season, release the new printables six weeks early with a bundle (two papers plus the project), promote it to the Craft Club and teachers, and retire last year's set to an archive page.

Bundles raise order value and give crafters a reason to buy direct.

• Unsold stock

  Bundle evergreen papers too.

• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source
• HiringProduct Manager - Consumer Goods/Manufacturing (posted September 29, 2026): owns "the full lifecycle of our physical product lines" and "a digital-first approach", with "an understanding of how products perform across traditional retail and e-commerce channels, including online assortment opportunities, competitive positioning, content quality, search behavior, pricing, reviews, and marketplace trends"; experience with "Walmart, Amazon, Staples"; tracks performance after launch and recommends "refreshes, or line extensions"; handles FSC, SFI, recycled content and UL documentation; uses "AI-enabled platforms".Source
• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source

Add retailer buttons under the price, with tracked links, and keep the direct cart for bundles and exclusives. Report which retailer each product's visitors choose.

It captures sales that would otherwise leave to search for the product, and gives the Product Manager channel data.

• Lower direct sales

  Keep bundles and free shipping thresholds direct.

• HiringProduct Manager - Consumer Goods/Manufacturing (posted September 29, 2026): owns "the full lifecycle of our physical product lines" and "a digital-first approach", with "an understanding of how products perform across traditional retail and e-commerce channels, including online assortment opportunities, competitive positioning, content quality, search behavior, pricing, reviews, and marketplace trends"; experience with "Walmart, Amazon, Staples"; tracks performance after launch and recommends "refreshes, or line extensions"; handles FSC, SFI, recycled content and UL documentation; uses "AI-enabled platforms".Source
• HiringCustomer Account Specialist (posted October 5, 2026): manages "multimillion-dollar accounts such as Walmart, Amazon, paper merchants, and independent office product dealers", prepares quotations, maintains pricing integrity, ensures orders ship "On Time and In Full (OTIF)" and supports "customer scorecard initiatives". "This is not a call center role."Source
• Your shopPaid product page, PrintWorks Neon Cardstock: $26.99 for 10 sheets of each of five neon colours, 65 lb (176 gsm), acid and lignin free, FSC-certified fibres, "Compatible for use with desktop cutting machines", "Made in the USA". The structured data has Product and Offer but no rating, and the page has no reviews and no links to buy at a retailer.Source

Build one scorecard per listing on Amazon, Walmart and Staples: rank for its main search, price against Astrobrights and others, rating and review count, image and content completeness, and stock. Fix the worst ten each month.

Marketplace search is where most paper buyers decide, and a scorecard turns that into a monthly task list.

• Too much data

  Five measures only.

• HiringProduct Manager - Consumer Goods/Manufacturing (posted September 29, 2026): owns "the full lifecycle of our physical product lines" and "a digital-first approach", with "an understanding of how products perform across traditional retail and e-commerce channels, including online assortment opportunities, competitive positioning, content quality, search behavior, pricing, reviews, and marketplace trends"; experience with "Walmart, Amazon, Staples"; tracks performance after launch and recommends "refreshes, or line extensions"; handles FSC, SFI, recycled content and UL documentation; uses "AI-enabled platforms".Source
• HiringCustomer Account Specialist (posted October 5, 2026): manages "multimillion-dollar accounts such as Walmart, Amazon, paper merchants, and independent office product dealers", prepares quotations, maintains pricing integrity, ensures orders ship "On Time and In Full (OTIF)" and supports "customer scorecard initiatives". "This is not a call center role."Source
• Competitor researchRivals' own homepages: Astrobrights, "a wide selection of color paper, colored cardstock, journals and more. Plus, discover DIY projects and templates"; Cricut, machines, materials and tools for "DIY projects, custom crafts, cards, labels, apparel"; TROY Group, secure MICR check printing "that meets ANSI standards"; VersaCheck, online check printing plans.See the research Source

Publish grade-level supply lists of PrintWorks papers, labels and DocIt organizers, offer classroom bundles with a school purchase order option, and give club members a semester reorder reminder.

Teachers reorder every term and recommend supplies to colleagues.

• Purchase order payment delays

  Clear terms.

• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source
• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source

Build a page for machine crafters: the SVG library, cut settings for each PrintWorks paper, and videos. Partner with machine-crafting creators through the existing influencer program.

Cut settings and free files are what this audience searches for, and they buy the paper that works.

• Trademark use

  Describe machines generically or follow each brand's guidelines.

• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source
• Your shopPaid product page, PrintWorks Neon Cardstock: $26.99 for 10 sheets of each of five neon colours, 65 lb (176 gsm), acid and lignin free, FSC-certified fibres, "Compatible for use with desktop cutting machines", "Made in the USA". The structured data has Product and Offer but no rating, and the page has no reviews and no links to buy at a retailer.Source
• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source

Create pages for payroll and vendor checks, medical prescriptions, certificates and transcripts, each with the right products and a short quote form routed to the account team.

Buyers search by use, and a quote form brings in custom orders.

• Compliance claims

  State only verified features.

• Your websiteDocuGard page: security paper and business checks with "up to 10 security features", printable checks "compatible with most money management software packages, such as QuickBooks", "75+ stock items stored nationwide", sold online, through authorized resellers and an Amazon store, plus custom security paper (heat-sensitive inks, pantographs, watermarks).Source
• HiringCustomer Account Specialist (posted October 5, 2026): manages "multimillion-dollar accounts such as Walmart, Amazon, paper merchants, and independent office product dealers", prepares quotations, maintains pricing integrity, ensures orders ship "On Time and In Full (OTIF)" and supports "customer scorecard initiatives". "This is not a call center role."Source
• Competitor researchRivals' own homepages: Astrobrights, "a wide selection of color paper, colored cardstock, journals and more. Plus, discover DIY projects and templates"; Cricut, machines, materials and tools for "DIY projects, custom crafts, cards, labels, apparel"; TROY Group, secure MICR check printing "that meets ANSI standards"; VersaCheck, online check printing plans.See the research Source

Build a downloadable kit: product images, descriptions, specifications, case packs, sell sheets for PrintWorks, Elementree and DocuGard, and a reorder portal.

Good content wins shelf and catalogue space with dealers.

• Outdated data

  Update quarterly.

• HiringCustomer Account Specialist (posted October 5, 2026): manages "multimillion-dollar accounts such as Walmart, Amazon, paper merchants, and independent office product dealers", prepares quotations, maintains pricing integrity, ensures orders ship "On Time and In Full (OTIF)" and supports "customer scorecard initiatives". "This is not a call center role."Source
• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source
• Your websiteDocuGard page: security paper and business checks with "up to 10 security features", printable checks "compatible with most money management software packages, such as QuickBooks", "75+ stock items stored nationwide", sold online, through authorized resellers and an Amazon store, plus custom security paper (heat-sensitive inks, pantographs, watermarks).Source

Measure OTIF per customer each month, share it with large accounts, and publish the average in sales materials once it is consistently high.

Proven reliability wins accounts from suppliers with stock problems.

• Publishing a bad month

  Share rolling averages.

• HiringCustomer Account Specialist (posted October 5, 2026): manages "multimillion-dollar accounts such as Walmart, Amazon, paper merchants, and independent office product dealers", prepares quotations, maintains pricing integrity, ensures orders ship "On Time and In Full (OTIF)" and supports "customer scorecard initiatives". "This is not a call center role."Source
• HiringOpen roles on the Paylocity careers page (October 20, 2026): Maintenance Mechanic (posted October 19), Customer Account Specialist, Product Manager, Controller (September 17), Press Operator and Didde Press Operator (September), and Material Handlers at headquarters and the Texas Warehouse (September), in Westampton, New Jersey and Texas.Source

Create a sustainability documentation pack (certifications, chain of custody, recycled content) and a purchasing page for schools and offices, and pitch through dealers and district buyers.

Documented sustainability wins contracts where price alone does not.

• Claims scrutiny

  Publish only certified claims.

• HiringProduct Manager - Consumer Goods/Manufacturing (posted September 29, 2026): owns "the full lifecycle of our physical product lines" and "a digital-first approach", with "an understanding of how products perform across traditional retail and e-commerce channels, including online assortment opportunities, competitive positioning, content quality, search behavior, pricing, reviews, and marketplace trends"; experience with "Walmart, Amazon, Staples"; tracks performance after launch and recommends "refreshes, or line extensions"; handles FSC, SFI, recycled content and UL documentation; uses "AI-enabled platforms".Source
• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source
• HiringCustomer Account Specialist (posted October 5, 2026): manages "multimillion-dollar accounts such as Walmart, Amazon, paper merchants, and independent office product dealers", prepares quotations, maintains pricing integrity, ensures orders ship "On Time and In Full (OTIF)" and supports "customer scorecard initiatives". "This is not a call center role."Source

Offer a monthly or seasonal pack (papers, transfers, stickers) with exclusive printables, sold direct. Start with Craft Club members.

Subscriptions bring predictable revenue and a direct relationship with crafters.

• Churn

  Seasonal plans and easy skips.

• Your shopShop catalogue (WooCommerce store feed, October 20, 2026): 398 products, of which 331 are free downloads at $0.00 (309 Free Project Downloads and 22 Free Printable Downloads) and 67 are paid PrintWorks and Elementree products from $6.99 to $45.99 (median $14.99). None of the 398 products has a customer review. The free range includes 49 SVG cutting files, 26 transfer templates and seasonal sets (21 Valentine's, 19 Christmas, 19 Halloween, 12 Easter, 8 Thanksgiving, 8 back to school).Source
• Your websiteHomepage: "Making it Better Since 1964"; paper converting, office and school organization, security printing and portable power; brands PrintWorks, Elementree, PrintWorks Professional, DocuGard, HP & Hammermill and Weego; partner pages to become a reseller, vendor or influencer; Teacher Resources, a Teacher Appreciation Club and a Craft Club. The meta description reads "We develop and cultivate proactive partnerships with our suppliers and customers to ensure a high level of quality and service."Source
• Your shopPaid product page, PrintWorks Neon Cardstock: $26.99 for 10 sheets of each of five neon colours, 65 lb (176 gsm), acid and lignin free, FSC-certified fibres, "Compatible for use with desktop cutting machines", "Made in the USA". The structured data has Product and Offer but no rating, and the page has no reviews and no links to buy at a retailer.Source

Package converting and private-label services (cut sizes, colours, packaging, short runs) with a page, a capability sheet and a quote form, and pitch e-commerce and retail brands.

It fills press capacity and adds B2B revenue on existing equipment.

• Conflict with own brands

  Exclude competing products.

• HiringOpen roles on the Paylocity careers page (October 20, 2026): Maintenance Mechanic (posted October 19), Customer Account Specialist, Product Manager, Controller (September 17), Press Operator and Didde Press Operator (September), and Material Handlers at headquarters and the Texas Warehouse (September), in Westampton, New Jersey and Texas.Source
• Your websiteParis has supplied HP and Hammermill papers "into retail for over 35 years" as "a trusted intermediary between OEMs, paper mills and the marketplace". Weego Portable Power was launched in 2014 with patented Smarty Clamps and sells online and through authorized resellers.Source
• HiringCustomer Account Specialist (posted October 5, 2026): manages "multimillion-dollar accounts such as Walmart, Amazon, paper merchants, and independent office product dealers", prepares quotations, maintains pricing integrity, ensures orders ship "On Time and In Full (OTIF)" and supports "customer scorecard initiatives". "This is not a call center role."Source

Build a simple converter (lb to gsm, text vs cover) with the matching PrintWorks papers listed for each weight, and link it from product pages.

Tools earn links and repeat visits, and each answer points to a product.

• Errors

  Check conversions with the mill specs.

• Your websiteSitemap (682 URLs): 398 product pages, 330 product-tag pages (for example /product-tag/2023/), 13 blog tag pages; six testimonials last updated in 2019, one of them titled "Lorem Ipsum" with placeholder text, live at /dt_testimonials/lorem-ipsum/. The blog has 178 posts; the latest is "Paper Weight Guide" (October 8, 2026).Source
• Your shopPaid product page, PrintWorks Neon Cardstock: $26.99 for 10 sheets of each of five neon colours, 65 lb (176 gsm), acid and lignin free, FSC-certified fibres, "Compatible for use with desktop cutting machines", "Made in the USA". The structured data has Product and Offer but no rating, and the page has no reviews and no links to buy at a retailer.Source

Turn on DKIM for Microsoft 365 and Klaviyo, review DMARC reports and move to quarantine, update the plugins, and set a monthly maintenance check.

Signed email reaches more inboxes, and a maintained site avoids surprises.

• Blocking real mail

  Move in steps.

• DNS checkEmail runs on Microsoft 365 and Klaviyo. DMARC is published at "p=none", no DKIM key was found on the usual selectors, and SPF ends in "~all". The WordPress site reports two plugins that are out of date.Source
• PageSpeed testGoogle PageSpeed test of pariscorp.com on a phone: performance 56/100 (desktop 88); in the lab the main content takes 13.3 s, with render-blocking requests (about 4.6 s), unused JavaScript (1.9 s) and unused CSS (1.5 s) as the biggest fixes; 2.1 MB. Real Chrome visitors load in 2.46 s and interact in 86 ms, both passing, but fail Core Web Vitals on layout shift (0.12 to 0.14 against a 0.1 limit). Loading has improved 31%.Source