Perk growth playbook

Rewrite /spend-solutions for US buyers: US headline and proof, "from $6 per active user", GSA per diems, any card feed, US accounting connectors, travel and expenses in one flow, and a demo form routed to US sellers. Build three paid-search landing pages from it (expense management software, travel and expense software, corporate card and reimbursement). Redirect /us-waitlist to the new page and email its sign-ups the launch offer.

Paid search buys clicks at the moment of intent; a page that speaks to US finance teams in their terms converts more of those clicks, and an out-of-date waitlist stops costing trust.

[ ] US headline and US customer proof
[ ] "From $6 per active user" with plan link
[ ] GSA per diems and any card feed
[ ] US accounting connectors
[ ] Travel bookings become expenses automatically
[ ] Demo form routed to US sellers
[ ] Meta description and FAQ markup
[ ] /us-waitlist redirected

• Global pages drift from US ones

  Use shared Storyblok components with market-specific blocks.

• Limited-time pricing changes

  Pull prices from one shared value.

• HiringGrowth Marketing Manager, US (Chicago, posted October 9, 2026; Boston, October 13) and Paid Search Growth Marketing Manager, US (Boston, October 21): "With Spend launching in the US, paid search is a core demand-capture channel." The roles run Google Ads and Microsoft Advertising for "high-quality B2B leads", "A/B tests on ad copy and landing pages", optimize to "online and offline conversions", and partner with SEO on AEO "so that Perk is found and cited by AI answer engines".Source
• Your websiteThe US Spend page /spend-solutions (hreflang en-us, indexable) is headed "Spend Management Solutions for Global Companies", leads with "ISO 27001, ISO 9001, and ISO 14001 certified. GDPR compliant." and mentions GDPR three times, but never mentions US dollar prices, US per diems or bring-your-own-card, and has no meta description. It is the only spend solutions page in the US sitemap, next to 33 travel-solutions pages.Source
• Your websiteThe /us-waitlist page is still live and indexable (checked October 22, 2026): "Perk Spend Waitlist", "coming soon to the US", "Join the waitlist to be in with a chance to enjoy no platform fees for the first 6 months". Perk's blog announced "Perk Spend has landed in the US" on September 15, 2026.Source
• Your websitePricing page (North America): Premium "Starting at $6 /month per active user* + 3% / booking", Pro from $8; "Full US per diems — GSA domestic and international rates", "Bring your own card — any card feed", "No connector fees, no overage charges"; currencies USD, GBP, CAD, EUR, CHF, AUD, SGD. The pricing page and the homepage have no meta description.Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source

Add a Spend block to every per diem and mileage page: "Apply these rates automatically to every expense report", a short screenshot, and a demo or trial call to action. Add the 47 missing state mileage pages from the same template.

People looking up per diem rates are often the ones processing expenses; showing that Perk applies the rates for them turns existing traffic into Spend pipeline.

• Distracts from the calculator

  Place the block after the results.

• Your websitePer diem calculators: a page for each of the 50 US states (for example "Per diem rates in Texas") with GSA county rates, plus mileage reimbursement pages for only California, Florida and Texas. The Texas page's closing pitch is for "business travel" booking and "Schedule a demo"; it never mentions Perk Spend.Source
• Your websitePricing page (North America): Premium "Starting at $6 /month per active user* + 3% / booking", Pro from $8; "Full US per diems — GSA domestic and international rates", "Bring your own card — any card feed", "No connector fees, no overage charges"; currencies USD, GBP, CAD, EUR, CHF, AUD, SGD. The pricing page and the homepage have no meta description.Source
• HiringGrowth Marketing Manager, US (Chicago, posted October 9, 2026; Boston, October 13) and Paid Search Growth Marketing Manager, US (Boston, October 21): "With Spend launching in the US, paid search is a core demand-capture channel." The roles run Google Ads and Microsoft Advertising for "high-quality B2B leads", "A/B tests on ad copy and landing pages", optimize to "online and offline conversions", and partner with SEO on AEO "so that Perk is found and cited by AI answer engines".Source

Refresh the Navan and SAP Concur pages first with a travel-and-spend comparison (expense capture, cards, per diems, approvals, pricing, support), add a short "travel and spend" section to the others, move the three "travelperk-vs" pages to "perk-vs" URLs with redirects, and date every page.

Comparison pages catch buyers late in the decision; showing the combined offer where Navan competes on it is the strongest argument Perk has.

• Out-of-date claims

  Show the verification date on every page.

• Your websiteComparison pages: the US sitemap has 13 "Perk vs" pages, all against travel management companies (Navan, SAP Concur, Egencia, Amex GBT, BCD, CWT, FCM, CTM, TravelBank, Corporate Traveler and others), plus three still under "travelperk-vs" URLs (Routespring, Combtas, Bizaway). Perk vs Navan says "Last verified and refreshed: May 1st, 2026" and describes Perk as "the top-rated, all-in-one travel solution for businesses". Ramp, Expensify, Pleo and Spendesk have partnership pages; the blog has "best Expensify alternatives" and "best Brex alternatives" posts.Source
• Competitor researchRivals' own homepages: Navan, "corporate travel management and expense processes in one app"; Ramp, "global corporate cards, travel, expenses and accounts payable"; Brex, "company cards to banking"; Expensify, "spend management software" for "receipt and expense tracking".See the research Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source

Rewrite the reviews page around travel and spend, add Spend reviews from G2 and Capterra, and add a short "Already use Ramp or Expensify?" section to each partnership page: keep using it with Perk Travel, or move to Perk Spend for one data layer.

Clear positioning prevents lost deals where a buyer assumes Perk needs a separate expense tool.

• Partner friction

  Agree the wording with partner managers first.

• Your websiteReviews page: Perk "works hand-in-hand with the very best spend tools to give you a single platform to manage everything", and cites G2, Capterra and TrustRadius.Source
• Your websiteComparison pages: the US sitemap has 13 "Perk vs" pages, all against travel management companies (Navan, SAP Concur, Egencia, Amex GBT, BCD, CWT, FCM, CTM, TravelBank, Corporate Traveler and others), plus three still under "travelperk-vs" URLs (Routespring, Combtas, Bizaway). Perk vs Navan says "Last verified and refreshed: May 1st, 2026" and describes Perk as "the top-rated, all-in-one travel solution for businesses". Ramp, Expensify, Pleo and Spendesk have partnership pages; the blog has "best Expensify alternatives" and "best Brex alternatives" posts.Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source

Pick one testing tool and remove the other, compress or defer the largest media on landing pages, set a weight budget for paid landing pages, and write meta descriptions for the homepage, pricing, Spend and top 50 pages.

Two testing tools can conflict and slow first paint; lighter pages lift paid conversion, and descriptions improve search click-through.

• Losing test history

  Export results before removing a tool.

• Google PageSpeedChrome UX Report for perk.com: real visitors' largest contentful paint 2.0 s, interaction delay 80 ms, layout shift 0.02, all passing Core Web Vitals. The lab mobile test scores 52 with a 16.6 s largest paint; 7 third-party hosts load 8.4 MB, and two A/B testing tools (VWO and AB Tasty) both load.Source
• Your websitePricing page (North America): Premium "Starting at $6 /month per active user* + 3% / booking", Pro from $8; "Full US per diems — GSA domestic and international rates", "Bring your own card — any card feed", "No connector fees, no overage charges"; currencies USD, GBP, CAD, EUR, CHF, AUD, SGD. The pricing page and the homepage have no meta description.Source
• Your websiteThe US Spend page /spend-solutions (hreflang en-us, indexable) is headed "Spend Management Solutions for Global Companies", leads with "ISO 27001, ISO 9001, and ISO 14001 certified. GDPR compliant." and mentions GDPR three times, but never mentions US dollar prices, US per diems or bring-your-own-card, and has no meta description. It is the only spend solutions page in the US sitemap, next to 33 travel-solutions pages.Source
• HiringTechnical Web Specialist and Front-End Web Specialist (London, 12-month contracts, posted August 21 and September 17, 2026): build and ship pages "in Storyblok CMS" "across market versions", QA every release "cross-browser/device", and "Support CRO initiatives: help build A/B test setups".Source

Send every waitlist sign-up a personal launch email with the offer terms, route replies to US SDRs within a day, invite them to a live US Spend demo, and track waitlist-to-customer conversion.

Prospects who asked to be told about the launch convert far better than cold leads, and the offer was already promised.

• Offer terms unclear

  Link the existing waitlist terms page.

• Your websiteThe /us-waitlist page is still live and indexable (checked October 22, 2026): "Perk Spend Waitlist", "coming soon to the US", "Join the waitlist to be in with a chance to enjoy no platform fees for the first 6 months". Perk's blog announced "Perk Spend has landed in the US" on September 15, 2026.Source
• HiringHead of Field Marketing, US (Chicago and Boston): "our first demand generation hire in North America", owning "the integrated/ABM campaign roadmap", event strategy, "the SDR partnership model" and "marketing sourced + influenced pipeline". SDRs are also being hired in Chicago and Boston (October 8, 2026).Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source

Split campaigns into combined travel-and-expense queries, expense-only queries and competitor queries, with separate budgets and landing pages. Import Salesforce stages (meeting held, opportunity, closed won) as offline conversions and bid toward opportunities, not form fills.

Bidding toward pipeline concentrates spend on the queries that produce customers; the combined segment is where Perk competes best.

• Thin conversion data

  Use meeting held as the first optimization signal.

• HiringGrowth Marketing Manager, US (Chicago, posted October 9, 2026; Boston, October 13) and Paid Search Growth Marketing Manager, US (Boston, October 21): "With Spend launching in the US, paid search is a core demand-capture channel." The roles run Google Ads and Microsoft Advertising for "high-quality B2B leads", "A/B tests on ad copy and landing pages", optimize to "online and offline conversions", and partner with SEO on AEO "so that Perk is found and cited by AI answer engines".Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringDirector of Go-to-Market Engineering (posted August 28 and September 4, 2026, in six cities): "Perk's revenue organisation is 800 people selling to more than 10,000 companies. Behind them sits a CRM, an enrichment and signal stack, a growing set of AI agents - and a lot of manual work that no longer needs to exist." The role is hands-on "in Clay, in the orchestration logic, in the agent workflows".Source

Publish clear, citable pages: what travel and expense software does, how Perk Spend works in the US, pricing in plain terms, and FAQ markup. Track a fixed set of 30 buyer questions across major AI assistants each month and fix the answers that miss Perk.

Buyers increasingly ask AI assistants for shortlists; being cited there is cheap pipeline.

• Assistants change sources

  Track monthly and adapt.

• HiringGrowth Marketing Manager, US (Chicago, posted October 9, 2026; Boston, October 13) and Paid Search Growth Marketing Manager, US (Boston, October 21): "With Spend launching in the US, paid search is a core demand-capture channel." The roles run Google Ads and Microsoft Advertising for "high-quality B2B leads", "A/B tests on ad copy and landing pages", optimize to "online and offline conversions", and partner with SEO on AEO "so that Perk is found and cited by AI answer engines".Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• Your websiteThe US Spend page /spend-solutions (hreflang en-us, indexable) is headed "Spend Management Solutions for Global Companies", leads with "ISO 27001, ISO 9001, and ISO 14001 certified. GDPR compliant." and mentions GDPR three times, but never mentions US dollar prices, US per diems or bring-your-own-card, and has no meta description. It is the only spend solutions page in the US sitemap, next to 33 travel-solutions pages.Source

Run an account-based program for US travel customers: in-app prompts to admins showing how many trips became expense reports elsewhere, a finance-team webinar, account manager plays, and a switching offer for their current expense tool contract dates.

Existing customers trust the platform and need no new travel onboarding, so Spend adds revenue with less sales effort.

• Customers locked into contracts

  Time offers to renewal dates.

• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringHead of Field Marketing, US (Chicago and Boston): "our first demand generation hire in North America", owning "the integrated/ABM campaign roadmap", event strategy, "the SDR partnership model" and "marketing sourced + influenced pipeline". SDRs are also being hired in Chicago and Boston (October 8, 2026).Source
• Your websiteThe /us-waitlist page is still live and indexable (checked October 22, 2026): "Perk Spend Waitlist", "coming soon to the US", "Join the waitlist to be in with a chance to enjoy no platform fees for the first 6 months". Perk's blog announced "Perk Spend has landed in the US" on September 15, 2026.Source

Create an AmTrav-specific Spend offer: a page on /amtrav, AmTrav account managers trained on Spend, and a pilot that keeps their AmTrav service while adding expense capture.

A familiar brand and service lowers the risk of adding a new product.

• AmTrav customers fear change

  Keep their service team unchanged.

• Your websitePerk acquired Chicago-based AmTrav in June 2024, which it said would double its US revenue; /amtrav now presents "AmTrav, Powered by Perk" with "24x7 local customer care" for "more specialized travel programs". Customer care roles for AmTrav are open in Chicago, Dallas and Orlando.Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringHead of Field Marketing, US (Chicago and Boston): "our first demand generation hire in North America", owning "the integrated/ABM campaign roadmap", event strategy, "the SDR partnership model" and "marketing sourced + influenced pipeline". SDRs are also being hired in Chicago and Boston (October 8, 2026).Source

Build three signal feeds for US accounts (new finance leadership, new locations, hiring for travel-heavy roles), enrich with company size, score fit, and push the top accounts each week to US SDRs with a suggested opening line.

Outreach timed to a real change converts far better than list-based sequences.

• Noisy signals

  Keep only those that predicted past wins.

• HiringDirector of Go-to-Market Engineering (posted August 28 and September 4, 2026, in six cities): "Perk's revenue organisation is 800 people selling to more than 10,000 companies. Behind them sits a CRM, an enrichment and signal stack, a growing set of AI agents - and a lot of manual work that no longer needs to exist." The role is hands-on "in Clay, in the orchestration logic, in the agent workflows".Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringHead of Field Marketing, US (Chicago and Boston): "our first demand generation hire in North America", owning "the integrated/ABM campaign roadmap", event strategy, "the SDR partnership model" and "marketing sourced + influenced pipeline". SDRs are also being hired in Chicago and Boston (October 8, 2026).Source

Flag accounts with group travel patterns (ten or more travelers to one city within a week, recurring yearly) and accounts that booked last year's kick-off, and send them to the events SDR two to four months ahead with a tailored offer.

The data shows who runs events and when, so outreach lands during planning rather than after venues are booked.

• Customers find it intrusive

  Use account-level patterns and existing terms.

• HiringSenior SDR, Perk Events (posted October 1, 2026): grows the "events and MICE" proposition "entirely within our existing client base", identifying "seasonal triggers (team off-sites, sales kick-offs, client entertainment, awards, product launches)" and engaging accounts "ahead of planning cycles".Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringDirector of Go-to-Market Engineering (posted August 28 and September 4, 2026, in six cities): "Perk's revenue organisation is 800 people selling to more than 10,000 companies. Behind them sits a CRM, an enrichment and signal stack, a growing set of AI agents - and a lot of manual work that no longer needs to exist." The role is hands-on "in Clay, in the orchestration logic, in the agent workflows".Source

For each new market, publish a short landing page and a downloadable one-pager in the local language: local customers, local currency pricing, local VAT and expense rules, and a demo form in the language. SDR sequences link to it.

Local language raises reply and meeting rates, and gives SDRs something credible to send.

• Thin local proof

  Use regional customers until local ones exist.

• HiringGrowth-market sales hiring in Barcelona: an SDR for Central and Eastern Europe (posted October 9, 2026; "Italian, Polish, Bulgarian, Romanian, or Hungarian"), an Account Executive for "Growth Markets - Polish & CEE", SDRs for Danish (October 7) and Swedish (October 15) markets, Dutch, German and Spain SDRs, and an Italian-speaking account executive.Source
• Your websiteSitemaps (4,133 URLs, checked October 22, 2026): US 984, UK 825, Germany 552, Canada 379, Switzerland (German) 354, Spain 350, France 314, Netherlands 215, Italy 160. No Polish, Nordic or other CEE-language site. The US site has 452 blog posts, 95 case studies, 78 partnership pages, 59 calculators and 58 guides; one VAT calculator sits at the doubled path /calculators/vat-refund-calculator/vat-refund-calculator/.Source
• HiringEvery Perk job post: "Perk (formerly TravelPerk)" is "trusted by more than 12,000 companies worldwide", has "more than 1,800 people across 12 offices" with headquarters in London and Boston, and cites "7 hours of lost productivity per employee each week, a $1.7 trillion problem". A Staff Product Manager, Billing (VAT) role says AI-powered invoice collection helps "customers save thousands in VAT reclaims".Source

Publish a quarterly index from aggregated data: business travel prices by city, per diem overspend, time from trip to expense report, and out-of-policy rates by industry. Offer exclusives to one outlet per quarter.

Business press wants reliable, recurring numbers; an index brings repeat coverage instead of one-off announcements.

• Data noise

  Publish only with enough volume per cell.

• HiringSenior PR Manager (Chicago, Boston, London, posted September 23-25, 2026) owns "Perk's US and UK media presence", "establishing Perk as a leading voice in major business and financial press" with journalists at "WSJ, Bloomberg, the FT, CNBC, Forbes".Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringEvery Perk job post: "Perk (formerly TravelPerk)" is "trusted by more than 12,000 companies worldwide", has "more than 1,800 people across 12 offices" with headquarters in London and Boston, and cites "7 hours of lost productivity per employee each week, a $1.7 trillion problem". A Staff Product Manager, Billing (VAT) role says AI-powered invoice collection helps "customers save thousands in VAT reclaims".Source

Run small quarterly dinners for 12-15 CFOs and controllers in each city, co-hosted by a customer finance leader, on closing the books faster with travel and spend in one place. Invite target accounts from the ABM list and follow up within a week.

Peer conversations persuade finance buyers, and small rooms produce meetings rather than badge scans.

• Low attendance

  Invite three times the seats and confirm by phone.

• HiringHead of Field Marketing, US (Chicago and Boston): "our first demand generation hire in North America", owning "the integrated/ABM campaign roadmap", event strategy, "the SDR partnership model" and "marketing sourced + influenced pipeline". SDRs are also being hired in Chicago and Boston (October 8, 2026).Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringEvery Perk job post: "Perk (formerly TravelPerk)" is "trusted by more than 12,000 companies worldwide", has "more than 1,800 people across 12 offices" with headquarters in London and Boston, and cites "7 hours of lost productivity per employee each week, a $1.7 trillion problem". A Staff Product Manager, Billing (VAT) role says AI-powered invoice collection helps "customers save thousands in VAT reclaims".Source

Recruit five early US Spend customers for short case studies with measured results (time to close the books, reports automated, per diem compliance), plus a video for paid social. Feature them on the US Spend page and comparison pages.

Local proof is what turns interest in a new product into demos.

• Too early for results

  Start with time saved in the first month.

• Your websiteSitemaps (4,133 URLs, checked October 22, 2026): US 984, UK 825, Germany 552, Canada 379, Switzerland (German) 354, Spain 350, France 314, Netherlands 215, Italy 160. No Polish, Nordic or other CEE-language site. The US site has 452 blog posts, 95 case studies, 78 partnership pages, 59 calculators and 58 guides; one VAT calculator sits at the doubled path /calculators/vat-refund-calculator/vat-refund-calculator/.Source
• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• Your websiteThe US Spend page /spend-solutions (hreflang en-us, indexable) is headed "Spend Management Solutions for Global Companies", leads with "ISO 27001, ISO 9001, and ISO 14001 certified. GDPR compliant." and mentions GDPR three times, but never mentions US dollar prices, US per diems or bring-your-own-card, and has no meta description. It is the only spend solutions page in the US sitemap, next to 33 travel-solutions pages.Source

Move the calculator to a clean URL with a redirect, make the result show the estimated VAT left unclaimed per year, and offer a short audit from the billing team. Promote it in UK and EU finance campaigns.

A personal number makes the VAT benefit concrete for finance leaders.

• Estimates questioned

  Show the method.

• HiringEvery Perk job post: "Perk (formerly TravelPerk)" is "trusted by more than 12,000 companies worldwide", has "more than 1,800 people across 12 offices" with headquarters in London and Boston, and cites "7 hours of lost productivity per employee each week, a $1.7 trillion problem". A Staff Product Manager, Billing (VAT) role says AI-powered invoice collection helps "customers save thousands in VAT reclaims".Source
• Your websiteSitemaps (4,133 URLs, checked October 22, 2026): US 984, UK 825, Germany 552, Canada 379, Switzerland (German) 354, Spain 350, France 314, Netherlands 215, Italy 160. No Polish, Nordic or other CEE-language site. The US site has 452 blog posts, 95 case studies, 78 partnership pages, 59 calculators and 58 guides; one VAT calculator sits at the doubled path /calculators/vat-refund-calculator/vat-refund-calculator/.Source

Create a US partner track for accounting firms: partner pricing, a referral fee, a client dashboard and certification. Sign ten firms and co-host webinars for their clients.

Accountants choose tools for many clients at once and are trusted on finance software.

• Firms prefer incumbents

  Offer the travel and spend combination they cannot get elsewhere.

• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• HiringHead of Field Marketing, US (Chicago and Boston): "our first demand generation hire in North America", owning "the integrated/ABM campaign roadmap", event strategy, "the SDR partnership model" and "marketing sourced + influenced pipeline". SDRs are also being hired in Chicago and Boston (October 8, 2026).Source

Build a dedicated page and short demo videos for AI-assistant booking and expense submission, list Perk in AI assistant app directories where available, and track usage by customer. Use adoption numbers in sales.

A visible, working AI feature differentiates in a crowded category and supports the "intelligent platform" brand.

• Security questions

  Publish how access and permissions work.

• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• Competitor researchRivals' own homepages: Navan, "corporate travel management and expense processes in one app"; Ramp, "global corporate cards, travel, expenses and accounts payable"; Brex, "company cards to banking"; Expensify, "spend management software" for "receipt and expense tracking".See the research Source
• HiringGrowth Marketing Manager, US (Chicago, posted October 9, 2026; Boston, October 13) and Paid Search Growth Marketing Manager, US (Boston, October 21): "With Spend launching in the US, paid search is a core demand-capture channel." The roles run Google Ads and Microsoft Advertising for "high-quality B2B leads", "A/B tests on ad copy and landing pages", optimize to "online and offline conversions", and partner with SEO on AEO "so that Perk is found and cited by AI answer engines".Source

Offer a self-serve trial for companies under a size threshold: sign up, connect a card feed, submit expenses, then add travel. Offer a call at every step and pass active trials to SDRs.

A trial lowers the cost of acquiring small customers and frees sellers for larger accounts.

• Low-quality signups

  Require a work email and card feed.

• Your websitePress release, September 15, 2026: Perk Spend expanded into the US, Perk's "fastest growing region", which "already represents 30% of the Group's new business globally"; in Europe "up to 40% of new deals are for the combined Travel and Spend offering"; "1 in 4 US companies have no formal spend tool"; US customers "already spend over $1 billion a year on work travel and team events"; automation handles "96% of travel bookings and 90% of expense reports"; an MCP server lets customers book and manage from AI assistants.Source
• Your websitePricing page (North America): Premium "Starting at $6 /month per active user* + 3% / booking", Pro from $8; "Full US per diems — GSA domestic and international rates", "Bring your own card — any card feed", "No connector fees, no overage charges"; currencies USD, GBP, CAD, EUR, CHF, AUD, SGD. The pricing page and the homepage have no meta description.Source
• HiringGrowth Marketing Manager, US (Chicago, posted October 9, 2026; Boston, October 13) and Paid Search Growth Marketing Manager, US (Boston, October 21): "With Spend launching in the US, paid search is a core demand-capture channel." The roles run Google Ads and Microsoft Advertising for "high-quality B2B leads", "A/B tests on ad copy and landing pages", optimize to "online and offline conversions", and partner with SEO on AEO "so that Perk is found and cited by AI answer engines".Source

Survey US finance leaders each year on time spent on expenses, reconciliation and policy chasing, combine with aggregated Perk data, and launch with a Tier 1 exclusive and regional roundtables.

A yearly report gives press, sales and events one shared story aimed at the Spend buyer.

• Weak sample

  Use a reputable panel and report the sample size.

• HiringEvery Perk job post: "Perk (formerly TravelPerk)" is "trusted by more than 12,000 companies worldwide", has "more than 1,800 people across 12 offices" with headquarters in London and Boston, and cites "7 hours of lost productivity per employee each week, a $1.7 trillion problem". A Staff Product Manager, Billing (VAT) role says AI-powered invoice collection helps "customers save thousands in VAT reclaims".Source
• HiringSenior PR Manager (Chicago, Boston, London, posted September 23-25, 2026) owns "Perk's US and UK media presence", "establishing Perk as a leading voice in major business and financial press" with journalists at "WSJ, Bloomberg, the FT, CNBC, Forbes".Source
• HiringHead of Field Marketing, US (Chicago and Boston): "our first demand generation hire in North America", owning "the integrated/ABM campaign roadmap", event strategy, "the SDR partnership model" and "marketing sourced + influenced pipeline". SDRs are also being hired in Chicago and Boston (October 8, 2026).Source

Publish a short recurring series for finance and travel managers (two-minute fixes for expense and policy problems), retarget ad viewers with it, and add subscribe and demo prompts.

Owned audiences cost nothing to reach again; ad viewers are already aware of the brand.

• Low watch time

  Keep episodes under three minutes.

• Your websiteYouTube channel @perk.global: 1,150 subscribers, 68 videos and about 17.5 million views. iOS app rated 4.69 from 1,186 ratings.Source
• HiringGrowth Marketing Manager, US (Chicago, posted October 9, 2026; Boston, October 13) and Paid Search Growth Marketing Manager, US (Boston, October 21): "With Spend launching in the US, paid search is a core demand-capture channel." The roles run Google Ads and Microsoft Advertising for "high-quality B2B leads", "A/B tests on ad copy and landing pages", optimize to "online and offline conversions", and partner with SEO on AEO "so that Perk is found and cited by AI answer engines".Source

Show a simple "per diem left today" figure in the app during a trip, based on the destination's rate and expenses submitted. Promote the feature in Spend marketing.

A daily figure keeps travelers in policy without finance chasing them, and is an easy feature to demo.

• Rates by company differ

  Use company rules where set.

• Your websitePer diem calculators: a page for each of the 50 US states (for example "Per diem rates in Texas") with GSA county rates, plus mileage reimbursement pages for only California, Florida and Texas. The Texas page's closing pitch is for "business travel" booking and "Schedule a demo"; it never mentions Perk Spend.Source
• Your websitePricing page (North America): Premium "Starting at $6 /month per active user* + 3% / booking", Pro from $8; "Full US per diems — GSA domestic and international rates", "Bring your own card — any card feed", "No connector fees, no overage charges"; currencies USD, GBP, CAD, EUR, CHF, AUD, SGD. The pricing page and the homepage have no meta description.Source
• Your websiteYouTube channel @perk.global: 1,150 subscribers, 68 videos and about 17.5 million views. iOS app rated 4.69 from 1,186 ratings.Source

Publish the remaining state mileage pages from the existing template, with the Spend block from the per diem pages, and interlink per diem and mileage pages for each state.

Programmatic pages from a proven template add search traffic at low cost.

• Thin pages

  Add state-specific notes, not just rates.

• Your websitePer diem calculators: a page for each of the 50 US states (for example "Per diem rates in Texas") with GSA county rates, plus mileage reimbursement pages for only California, Florida and Texas. The Texas page's closing pitch is for "business travel" booking and "Schedule a demo"; it never mentions Perk Spend.Source
• Your websiteSitemaps (4,133 URLs, checked October 22, 2026): US 984, UK 825, Germany 552, Canada 379, Switzerland (German) 354, Spain 350, France 314, Netherlands 215, Italy 160. No Polish, Nordic or other CEE-language site. The US site has 452 blog posts, 95 case studies, 78 partnership pages, 59 calculators and 58 guides; one VAT calculator sits at the doubled path /calculators/vat-refund-calculator/vat-refund-calculator/.Source