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  • This quarter · 9
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Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Pet Pro Supply Co.
Pet Pro Supply Co. logo

growth playbook · Oct 21, 2026

petpro.com (opens in a new tab)

Pet Pro Supply Co. growth playbook

Diagnosis

Pet Pro Supply has a valuable set of assets: a 30-year-old domain that matches its brand, a deep professional catalogue with high-ticket grooming and veterinary equipment, financing, and its own product lines. The web presence spreads them thin.

petpro.com is a separate information site still showing its theme's demo content and linking to a store address that no longer works, while the store has moved twice, still lists theme demo clothes and repeats the same litter box listing up to seven times.

This playbook puts the store on petpro.com and cleans up the catalogue first, then builds pro accounts, buying guides, quotes for sold-out veterinary items and financing, and finally consolidates one PetPro brand with fit-out packages and public-sector sales.

Growth Score

4/10

Biggest Opportunity

Use petpro.com as the front door for one PetPro brand that sells equipment and planning help to pet businesses.

Biggest Risk

PetEdge and large pet retailers win professional and consumer buyers with polished stores while Pet Pro's traffic and trust are split across four names.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put the store on petpro.com, the 30-year-old domain that matches your brand

    Remove the theme maker's email link and the placeholder logos from petpro.com today.

    High impact First result in 1 month
  2. 2

    Unpublish the theme's demo clothes from the pet store

    Search the admin for the hoodie and archive the demo products.

    Medium impact First result in 1 day
  3. 3

    Merge the seven near-identical litter box listings into one product with options

    List the duplicate handles and their colors and sizes.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 5Fill-ins · 10Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Pet Pro Supply sells under the PetPro name ("PetPro by Bpets"), and it owns petpro.com, a domain registered in 1996. Yet petpro.com is a separate information site still showing its theme's demo content: the "Reach Us" email goes to the theme maker, a "Documentation" link opens the theme's manual, the logo strip shows placeholders named "Icon1" to "Icon5", and its link to your poop bags returns a 404 because the store has moved twice (petprosupplyco.com, now petprosupply.com).

    High impactMedium effort First result in 1 month Owner

    First action

    Remove the theme maker's email link and the placeholder logos from petpro.com today.

    How to measure it

    Sessions from petpro.com

    Now
    –
    Target
    +500 a month
    By
    90 days

    Steps

    1. 1

      Clean up now

      Remove demo email, documentation link and placeholder logos.

      Web developer (freelance) 1 hour

    2. 2

      Map articles

      List petpro.com posts with traffic.

      Content Writer 2 days

    3. 3

      Decide the domain

      petpro.com as primary for the store.

      Owner 1 day

    4. 4

      Connect in Shopify

      Primary domain and redirects from both old domains.

      Web developer (freelance) 1 day

    5. 5

      Move content

      Best articles to the store blog with 301s.

      Web developer (freelance) 1 week

    6. 6

      Update everywhere

      Email signatures, social profiles, Google Business Profile.

      Ecommerce Manager 1 day

    7. 7

      Watch Search Console

      Errors and traffic for both domains.

      Ecommerce Manager weekly

    First result
    1 month
    Cost
    A few days of developer time
    Owner
    Owner

    Smallest test

    Fix the demo leftovers and the broken poop bag link today.

    Why it works

    Make petpro.com the store's primary domain in Shopify, with petprosupply.com and petprosupplyco.com redirecting to it. Move the articles worth keeping into the store's blog with 301 redirects from their old addresses, so each guide can link to the products it mentions. If a full move must wait, at least remove the demo leftovers this week and point the homepage at the store's collections.

    A short, memorable domain that matches the brand is easier to type, recommend and trust, and it stops the search history of a 30-year-old domain from leading visitors to a dead end.

    Ready to use

    Checklistpetpro.com front-door list

    [ ] Remove the theme maker's email and documentation links
    [ ] Replace placeholder logos with real partner brands
    [ ] Fix the poop bag link (petprosupply.com)
    [ ] petpro.com as Shopify primary domain
    [ ] 301s from petprosupplyco.com and petprosupply.com
    [ ] Article redirects mapped one to one
    [ ] Mail (MX, SPF) records untouched
    [ ] Search Console for all three domains

    Risks and how to handle them

    • Losing rankings in the move

      One-to-one 301 redirects and a sitemap submitted for both domains.

    • Email on the domain

      Keep Microsoft 365 mail records unchanged when moving the web records.

    Evidence

    • programmable.info researchpetpro.com (scanned October 20, 2026) is a WordPress information site titled "Pet Pro – Pet Information You can Trust!", whose homepage opens "The Kind Of Care Your Pets Deserve. Welcome to PetPro.com – Your Premier Destination...". It still carries the theme's demo content: the "Reach Us" email link goes to the theme maker's address ([email removed]), a "Documentation" link opens the theme's documentation, the customer logo strip shows six placeholder images named "Shape" and "Icon1" to "Icon5", and a "Veterinary Service" label sits on the page. The page has no meta description and no social share image.Source
    • programmable.info researchThe only product link checked on the petpro.com homepage, to the package-free poop bags on petprosupplyco.com, returns "404 Not Found". The store itself has moved: petprosupplyco.com now redirects to petprosupply.com.Source
    • Store websiteStore About page: based in Frisco, Texas; "more than just an affiliate site", with affiliate partnerships with Pet's Choice Supply and ProGroom; its own brands "PetPro by Bpets, Lucky Kennels, and Designer Pet Products"; "over 10,000 customers annually" since 2014.Source
    • programmable.info researchpetpro.com was registered in 1996 (30 years old). Its mail ([email protected]) runs on Microsoft 365 with a strict SPF record ("-all") but no DMARC record. Social accounts use the petprosupplyco handle on Facebook, X, Instagram and LinkedIn. The business is not registered in SAM.gov.Source
  • 02

    The store's live product feed still includes the theme's sample products: a skate hoodie at $765, sneakers at $970, track pants at $2,000 and a t-shirt, and the category filter lists "Trousers". A groomer or vet browsing for equipment who sees these doubts the store.

    Medium impactLow effort First result in 1 day Ecommerce Manager

    First action

    Search the admin for the hoodie and archive the demo products.

    How to measure it

    Demo products published

    Now
    –
    Target
    0
    By
    1 week

    Steps

    1. 1

      Find

      Demo products and categories.

      Ecommerce Manager 30 minutes

    2. 2

      Archive

      All demo items.

      Ecommerce Manager 15 minutes

    3. 3

      Filters

      Remove demo categories.

      Ecommerce Manager 15 minutes

    4. 4

      Check search

      No demo results.

      Ecommerce Manager 15 minutes

    5. 5

      Check feed

      Google Merchant Center.

      Ecommerce Manager 30 minutes

    6. 6

      Repeat

      After theme changes.

      Ecommerce Manager quarterly

    First result
    1 day
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Archive the four demo items now.

    Why it works

    Archive every demo product, remove the empty demo categories from filters, and check collections and search for anything that is not a pet product.

    Trust is the main hurdle for a $2,000 grooming table bought online; nothing on the site should look unfinished.

    Risks and how to handle them

    • None

      An admin change only.

    Evidence

    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
  • 03

    The same Designer Catbox litter box enclosure is listed up to seven times with near-identical titles at $139.99 to $149.99, differing only by color and size. Shoppers cannot compare them, and the listings split reviews and search signals.

    Medium impactLow effort First result in 2 weeks Ecommerce Manager

    First action

    List the duplicate handles and their colors and sizes.

    How to measure it

    Enclosure conversion rate

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      List duplicates

      Handles and variants.

      Ecommerce Manager 1 hour

    2. 2

      Create product

      Options for color and size.

      Ecommerce Manager 2 hours

    3. 3

      Redirect

      Old URLs.

      Ecommerce Manager 1 hour

    4. 4

      Write copy

      One description.

      Content Writer 2 hours

    5. 5

      Update feed

      Merchant Center.

      Ecommerce Manager 1 hour

    6. 6

      Repeat

      Crate furniture and scratcher tables.

      Ecommerce Manager 1 day

    First result
    2 weeks
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Merge the gray and light brown Parker listings first.

    Why it works

    Combine them into one or two products (standard and jumbo) with color options, redirect the old URLs, and write one clear title and description.

    One strong product page converts better and ranks better than seven weak ones.

    Risks and how to handle them

    • Losing marketplace links

      Redirect each old URL.

    Evidence

    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
    • Store websiteStore About page: based in Frisco, Texas; "more than just an affiliate site", with affiliate partnerships with Pet's Choice Supply and ProGroom; its own brands "PetPro by Bpets, Lucky Kennels, and Designer Pet Products"; "over 10,000 customers annually" since 2014.Source
  • 04

    In Google's phone test petpro.com's main banner takes 10.3s to appear, and real visitors wait 4.6s, above Google's "poor" line. Most of the weight is images.

    Medium impactLow effort First result in 1 month Web developer

    First action

    Compress the homepage banner.

    How to measure it

    Largest content (75th percentile)

    Now
    –
    Target
    under 2.5s
    By
    60 days

    Steps

    1. 1

      Images

      Resize and compress.

      Web developer (freelance) 1 day

    2. 2

      Caching

      Long cache lifetimes.

      Web developer (freelance) 1 hour

    3. 3

      Render-blocking

      Defer styles and scripts.

      Web developer (freelance) 1 day

    4. 4

      Fonts

      Only those used.

      Web developer (freelance) 1 hour

    5. 5

      Retest

      PageSpeed.

      Web developer (freelance) 15 minutes

    6. 6

      Confirm

      Field data after 28 days.

      Web developer (freelance) monthly

    First result
    1 month
    Cost
    $0 to a few developer hours
    Owner
    Web developer (freelance)

    Smallest test

    Compress the banner and retest today.

    Why it works

    Compress and resize the banner and article images, set long cache lifetimes, defer non-critical styles and scripts, and load only the fonts in use. Retest after each change.

    Faster pages hold the visitors who arrive from search long enough to reach a product.

    Risks and how to handle them

    • Moot after the domain move

      Do the quick image fixes now either way.

    Evidence

    • Google PageSpeedpetpro.com on mobile: performance 65/100 (desktop 87); in the lab test the main banner takes 10.3s to appear (target 2.5s) and the page downloads 1.6 MB, two-thirds of it images. Real Chrome visitors wait 4.6s for the main content at the 75th percentile, above Google's 4s "poor" line. Top fixes: image delivery (about 3.7s), render-blocking requests (about 2.4s) and cache lifetimes (about 2.1s).Source
    • programmable.info researchpetpro.com (scanned October 20, 2026) is a WordPress information site titled "Pet Pro – Pet Information You can Trust!", whose homepage opens "The Kind Of Care Your Pets Deserve. Welcome to PetPro.com – Your Premier Destination...". It still carries the theme's demo content: the "Reach Us" email link goes to the theme maker's address ([email removed]), a "Documentation" link opens the theme's documentation, the customer logo strip shows six placeholder images named "Shape" and "Icon1" to "Icon5", and a "Veterinary Service" label sits on the page. The page has no meta description and no social share image.Source
  • 05

    petpro.com has no meta description and no social share image, so search results and shared links show whatever text a crawler finds, and visitors who type http:// are not sent to the secure site.

    Medium impactLow effort First result in 2 weeks Web developer

    First action

    Write the homepage description.

    How to measure it

    Homepage click-through

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Description

      Homepage and key pages.

      Content Writer 1 hour

    2. 2

      Share image

      Branded image.

      Web developer (freelance) 1 hour

    3. 3

      HTTPS

      Force redirect.

      Web developer (freelance) 15 minutes

    4. 4

      Test

      Share preview tools.

      Web developer (freelance) 15 minutes

    5. 5

      Submit

      Search Console.

      Ecommerce Manager 15 minutes

    6. 6

      Review

      Click-through monthly.

      Ecommerce Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web developer (freelance)

    Smallest test

    Turn on the https redirect today.

    Why it works

    Write a description that says who Pet Pro serves and what it sells, add a branded share image, and force https for every page.

    Better snippets lift clicks and a single secure address avoids duplicate pages.

    Risks and how to handle them

    • None

      Small settings changes.

    Evidence

    • programmable.info researchpetpro.com (scanned October 20, 2026) is a WordPress information site titled "Pet Pro – Pet Information You can Trust!", whose homepage opens "The Kind Of Care Your Pets Deserve. Welcome to PetPro.com – Your Premier Destination...". It still carries the theme's demo content: the "Reach Us" email link goes to the theme maker's address ([email removed]), a "Documentation" link opens the theme's documentation, the customer logo strip shows six placeholder images named "Shape" and "Icon1" to "Icon5", and a "Veterinary Service" label sits on the page. The page has no meta description and no social share image.Source
    • programmable.info researchpetpro.com upkeep: three WordPress plugins, including the page builder and the contact form, are several major versions behind their current releases; visitors who type http:// are not sent to the secure site; Mozilla Observatory grades the site's security headers F; one homepage link is broken.Source
  • 06

    [email protected] runs on Microsoft 365 with a strict SPF record but no DMARC. Order questions and quotes for equipment worth thousands of dollars pass through that inbox.

    Medium impactLow effort First result in 1 month Owner

    First action

    Publish a DMARC record with a report address.

    How to measure it

    DMARC policy

    Now
    –
    Target
    quarantine
    By
    30 days

    Steps

    1. 1

      Publish

      DMARC with reports.

      Owner 15 minutes

    2. 2

      DKIM

      Turn on in Microsoft 365.

      Owner 30 minutes

    3. 3

      Read reports

      Two weeks.

      Owner 2 weeks

    4. 4

      Fix senders

      Store and email tools.

      Web developer (freelance) 1 hour

    5. 5

      Quarantine

      Move the policy.

      Owner 10 minutes

    6. 6

      Store domain

      Repeat.

      Owner 1 hour

    First result
    1 month
    Cost
    $0
    Owner
    Owner

    Smallest test

    Publish the record today.

    Why it works

    Publish DMARC at "p=none" with reports, confirm Microsoft 365 and the store's sending services pass, then move to "p=quarantine". Do the same for the store's domain.

    Authenticated mail reaches customers' inboxes and protects buyers from fake invoices in the company's name.

    Risks and how to handle them

    • Blocking store emails

      Check reports before quarantine.

    Evidence

    • programmable.info researchpetpro.com was registered in 1996 (30 years old). Its mail ([email protected]) runs on Microsoft 365 with a strict SPF record ("-all") but no DMARC record. Social accounts use the petprosupplyco handle on Facebook, X, Instagram and LinkedIn. The business is not registered in SAM.gov.Source

This quarter 9

The core plays for the next three months.

  • 07

    Three plugins on petpro.com, including the page builder and the contact form, are several major versions behind, the security headers grade F, and one homepage link is broken. Old plugins are the most common way small WordPress sites run into trouble.

    Medium impactLow effort First result in 1 week Web developer

    First action

    Take a full backup.

    How to measure it

    Outdated plugins

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Back up

      Full site.

      Web developer (freelance) 30 minutes

    2. 2

      Staging

      Copy of the site.

      Web developer (freelance) 1 hour

    3. 3

      Update

      One plugin at a time.

      Web developer (freelance) 2 hours

    4. 4

      Remove unused

      Plugins and theme extras.

      Web developer (freelance) 1 hour

    5. 5

      Headers

      Basic security headers.

      Web developer (freelance) 1 hour

    6. 6

      Schedule

      Monthly updates.

      Web developer (freelance) monthly

    First result
    1 week
    Cost
    A few developer hours
    Owner
    Web developer (freelance)

    Smallest test

    Back up and update the contact form plugin on staging.

    Why it works

    Back up the site, update WordPress plugins one at a time on a staging copy, remove plugins not in use, add basic security headers through the host, and set a monthly update reminder. If the content moves to the store, retire the WordPress site after the redirects are in place.

    A maintained site stays fast and available and does not put the brand's name at risk.

    Risks and how to handle them

    • Page builder update breaks layouts

      Test on staging first.

    Evidence

    • programmable.info researchpetpro.com upkeep: three WordPress plugins, including the page builder and the contact form, are several major versions behind their current releases; visitors who type http:// are not sent to the secure site; Mozilla Observatory grades the site's security headers F; one homepage link is broken.Source
    • programmable.info researchpetpro.com (scanned October 20, 2026) is a WordPress information site titled "Pet Pro – Pet Information You can Trust!", whose homepage opens "The Kind Of Care Your Pets Deserve. Welcome to PetPro.com – Your Premier Destination...". It still carries the theme's demo content: the "Reach Us" email link goes to the theme maker's address ([email removed]), a "Documentation" link opens the theme's documentation, the customer logo strip shows six placeholder images named "Shape" and "Icon1" to "Icon5", and a "Veterinary Service" label sits on the page. The page has no meta description and no social share image.Source
  • 08

    The store carries 40+ dryers (XPOWER, Speedy Dryer), Groomer's Best tables at $1,400 to $2,700 and tubs and plumbing kits, and offers financing and help choosing "the right dryer, tub, table". Groomers research these purchases for weeks.

    High impactMedium effort First result in 1 quarter Content Writer

    First action

    Draft the dryer guide with the top ten dryers.

    How to measure it

    Guide-assisted equipment orders

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Three guides.

      Content Writer 1 day

    2. 2

      Compare

      Specs of stocked products.

      Content Writer 1 week

    3. 3

      Write

      Guides with tables.

      Content Writer 3 weeks

    4. 4

      Financing

      Monthly examples.

      Ecommerce Manager 1 day

    5. 5

      Link

      From product pages.

      Ecommerce Manager 1 day

    6. 6

      Measure

      Assisted orders and calls.

      Ecommerce Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Content Writer

    Smallest test

    Publish the dryer guide first.

    Why it works

    Write three guides (how to choose a force dryer, hydraulic vs electric tables, setting up a wash station) with comparison tables of the products in stock, monthly financing examples, and a "call us to plan your setup" button. Link them from product pages.

    Guides win the research searches that come before a large purchase and send the buyer to your products and phone line.

    Risks and how to handle them

    • Specs change

      Date guides and review twice a year.

    Evidence

    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
    • Store websiteStore blog on the homepage: every recent post is dated June 4, 2026, including "Dog Park Safety Measures in the Age of COVID-19" and a two-part series on mistakes pet parents make; a "Pet's Health" section links guides on dog wash tubs, portable veterinary appliances and veterinary telemedicine.Source
  • 09

    45 products are sold out, most of them DRE anesthesia accessories and centrifuges, and veterinary monitors run up to $7,855. A vet clinic that lands on a sold-out page has nowhere to go.

    High impactLow effort First result in 1 month B2B Sales Lead

    First action

    Add a quote button to the ten most-viewed sold-out items.

    How to measure it

    Quote requests

    Now
    –
    Target
    20 a month
    By
    1 quarter

    Steps

    1. 1

      List items

      Sold out by views.

      Ecommerce Manager 1 day

    2. 2

      Quote form

      On veterinary items.

      Web developer (freelance) 2 days

    3. 3

      Alerts

      Back in stock.

      Ecommerce Manager 1 day

    4. 4

      Routing

      To one person.

      B2B Sales Lead 1 day

    5. 5

      Reply rule

      One business day.

      B2B Sales Lead ongoing

    6. 6

      Measure

      Quotes to orders.

      B2B Sales Lead monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    B2B Sales Lead

    Smallest test

    Add the quote button to five items.

    Why it works

    Replace "sold out" with "request a quote or lead time" on veterinary items, add a back-in-stock alert, and route requests to a person who replies within a business day with alternatives.

    Clinics buy on lead time and service; a quick human reply keeps the order instead of losing it to a distributor.

    Risks and how to handle them

    • Supplier delays

      Give honest lead times.

    Evidence

    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
  • 10

    Pet Pro serves "groomers, veterinarians, trainers, and shelters" and has a wholesale login and bulk boxes (20 scratcher pads at $400, 300 bowls at $500), but no page that tells a business how to open an account or what it gets.

    High impactMedium effort First result in 1 quarter B2B Sales Lead

    First action

    Write the qualification and benefits list.

    How to measure it

    New pro accounts

    Now
    –
    Target
    30
    By
    2 quarters

    Steps

    1. 1

      Benefits

      Tiers and terms.

      Owner 1 week

    2. 2

      Page

      Pro accounts.

      Ecommerce Manager 2 days

    3. 3

      Application

      Short form.

      Web developer (freelance) 1 day

    4. 4

      Outreach

      Groomers and shelters.

      B2B Sales Lead monthly

    5. 5

      Onboard

      Welcome call.

      B2B Sales Lead ongoing

    6. 6

      Measure

      Reorders per account.

      B2B Sales Lead monthly

    First result
    1 quarter
    Cost
    Discounts
    Owner
    B2B Sales Lead

    Smallest test

    Email 50 past business buyers about pro accounts.

    Why it works

    Publish a "Pro accounts" page: who qualifies, pricing tiers, bulk boxes, financing, net terms where possible, and a short application. Promote it to groomers and shelters by email and on LinkedIn.

    Business customers reorder and spend more; a clear account offer turns one-off buyers into accounts.

    Risks and how to handle them

    • Margin

      Tie tiers to volume.

    Evidence

    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
    • Store websiteStore About page: based in Frisco, Texas; "more than just an affiliate site", with affiliate partnerships with Pet's Choice Supply and ProGroom; its own brands "PetPro by Bpets, Lucky Kennels, and Designer Pet Products"; "over 10,000 customers annually" since 2014.Source
    • Competitor researchPetEdge's homepage: "Dog Grooming Supplies & Professional Pet Care Products", clippers, shampoos and grooming tools "trusted by pet professionals and groomers". Large pet retailers serve pet parents on the consumer side.Source
  • 11

    The catalogue mixes veterinary monitors, warehouse cooling fans, dehumidifiers and foggers with cat scratchers and litter enclosures. A pet parent and a clinic manager see the same menus.

    Medium impactMedium effort First result in 1 quarter Ecommerce Manager

    First action

    Sketch the two menus.

    How to measure it

    Overall conversion

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Map products

      Pro or parent.

      Ecommerce Manager 2 days

    2. 2

      Menus

      Two sections.

      Ecommerce Manager 1 day

    3. 3

      Homepage

      Two paths.

      Web developer (freelance) 2 days

    4. 4

      Email lists

      Segment sign-ups.

      Ecommerce Manager 1 day

    5. 5

      Test

      Navigation clicks.

      Ecommerce Manager 1 month

    6. 6

      Refine

      From data.

      Ecommerce Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Ecommerce Manager

    Smallest test

    Add the two menu headings this week.

    Why it works

    Split the menu into "For professionals" (grooming, veterinary, facility air and sanitation) and "For pet parents" (cats, dogs, designer furniture), with separate homepage sections and email lists.

    Each visitor finds their products faster, and each list gets relevant offers.

    Risks and how to handle them

    • Products fit both

      List them in both.

    Evidence

    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
  • 12

    40 products have no product type and only some carry a Google Shopping tag. Equipment buyers compare prices in Shopping before they buy.

    Medium impactLow effort First result in 1 month Ecommerce Manager

    First action

    Type the 40 products.

    How to measure it

    Free listing clicks

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Types

      All products.

      Ecommerce Manager 1 day

    2. 2

      Categories

      Google categories.

      Ecommerce Manager 1 day

    3. 3

      Identifiers

      Brand and MPN.

      Ecommerce Manager 1 day

    4. 4

      Submit

      Merchant Center.

      Ecommerce Manager 1 hour

    5. 5

      Fix

      Diagnostics.

      Ecommerce Manager weekly

    6. 6

      Measure

      Clicks and orders.

      Ecommerce Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Submit the grooming tables first.

    Why it works

    Add product types and Google product categories to every product, include MPNs and brands, and submit the full catalogue to Merchant Center with free listings on.

    Free Shopping listings put high-ticket equipment in front of buyers at no ad cost.

    Risks and how to handle them

    • Disapprovals

      Fix titles and identifiers quickly.

    Evidence

    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
  • 13

    Every recent blog post on the store is dated June 4, 2026, including "Dog Park Safety Measures in the Age of COVID-19". Old content with a new date looks careless to readers and search engines.

    Medium impactLow effort First result in 2 weeks Content Writer

    First action

    List posts with their real publish dates.

    How to measure it

    Article sessions

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      List posts

      With original dates.

      Content Writer 1 day

    2. 2

      Fix dates

      Or add updated notes.

      Content Writer 1 day

    3. 3

      Rewrite

      Dated posts.

      Content Writer 1 week

    4. 4

      Remove

      Posts with no value.

      Content Writer 1 day

    5. 5

      Link products

      From each article.

      Content Writer 2 days

    6. 6

      Review

      Twice a year.

      Content Writer 6 months

    First result
    2 weeks
    Cost
    Writing time
    Owner
    Content Writer

    Smallest test

    Remove or rewrite the COVID post.

    Why it works

    Restore original dates or add "updated" notes, rewrite or remove dated posts, and link every useful article to related products.

    Accurate, current articles earn trust and links.

    Risks and how to handle them

    • Losing traffic

      Redirect removed posts.

    Evidence

    • Store websiteStore blog on the homepage: every recent post is dated June 4, 2026, including "Dog Park Safety Measures in the Age of COVID-19" and a two-part series on mistakes pet parents make; a "Pet's Health" section links guides on dog wash tubs, portable veterinary appliances and veterinary telemedicine.Source
    • programmable.info researchpetpro.com (scanned October 20, 2026) is a WordPress information site titled "Pet Pro – Pet Information You can Trust!", whose homepage opens "The Kind Of Care Your Pets Deserve. Welcome to PetPro.com – Your Premier Destination...". It still carries the theme's demo content: the "Reach Us" email link goes to the theme maker's address ([email removed]), a "Documentation" link opens the theme's documentation, the customer logo strip shows six placeholder images named "Shape" and "Icon1" to "Icon5", and a "Veterinary Service" label sits on the page. The page has no meta description and no social share image.Source
  • 14

    Pet Pro offers financing on qualifying purchases, and the catalogue is full of large tickets: tables at $1,400 to $2,700, utility sinks at $1,820, dehumidifiers at $2,499, veterinary monitors up to $7,855.

    High impactLow effort First result in 1 month Ecommerce Manager

    First action

    Check the financing provider's on-page widget.

    How to measure it

    Orders over $500

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Widget

      Provider messaging.

      Web developer (freelance) 1 day

    2. 2

      Placement

      Product and cart.

      Web developer (freelance) 1 day

    3. 3

      Page

      Financing explained.

      Content Writer 1 day

    4. 4

      Quotes

      Include payments.

      B2B Sales Lead ongoing

    5. 5

      Guides

      Add examples.

      Content Writer 1 day

    6. 6

      Measure

      High-ticket orders.

      Ecommerce Manager monthly

    First result
    1 month
    Cost
    Financing fees
    Owner
    Ecommerce Manager

    Smallest test

    Turn on the widget on grooming tables.

    Why it works

    Show "from $X a month" on product and cart pages for items over $500, add a financing page, and mention it in quotes and guides.

    Monthly prices make large equipment purchases easier for small salons and clinics.

    Risks and how to handle them

    • Fee costs

      Price them into margins.

    Evidence

    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
  • 15

    Pet Pro has its own brands: PetPro by Bpets (molded-pulp bowls, scoops, beds, a plantable urn), Lucky Kennels and Designer Pet Products (litter enclosures, crate furniture). Pet parents shop for these on marketplaces.

    Medium impactMedium effort First result in 1 quarter Ecommerce Manager

    First action

    Pick ten own-brand products.

    How to measure it

    Monthly marketplace orders

    Now
    –
    Target
    100
    By
    2 quarters

    Steps

    1. 1

      Pick

      Ten products.

      Ecommerce Manager 1 day

    2. 2

      Listings

      Photos and copy.

      Ecommerce Manager 2 weeks

    3. 3

      Pricing

      After fees.

      Owner 1 day

    4. 4

      Launch

      One marketplace.

      Ecommerce Manager 1 week

    5. 5

      Reviews

      Early review program.

      Ecommerce Manager 1 month

    6. 6

      Compare

      Margin vs store.

      Owner quarterly

    First result
    1 quarter
    Cost
    Marketplace fees
    Owner
    Ecommerce Manager

    Smallest test

    List one litter enclosure.

    Why it works

    If they are not there yet, list the ten best own-brand products on one marketplace with strong photos and the brand story, and compare margin and volume with the store over a quarter.

    Own brands earn the best margins, and marketplaces bring buyers who never visit a specialist store.

    Risks and how to handle them

    • Channel conflict

      Keep MAP pricing consistent.

    Evidence

    • Store websiteStore About page: based in Frisco, Texas; "more than just an affiliate site", with affiliate partnerships with Pet's Choice Supply and ProGroom; its own brands "PetPro by Bpets, Lucky Kennels, and Designer Pet Products"; "over 10,000 customers annually" since 2014.Source
    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    The business uses four names today: petpro.com, Pet Pro Supply Co., petprosupply.com and the old petprosupplyco.com, with social accounts on yet another handle and a brand called PetPro by Bpets. Search results for PetPro also show unrelated software, retailers and an app.

    High impactHigh effort First result in 3 quarters Owner

    First action

    Write down the one name, logo and domain decision.

    How to measure it

    Branded searches leading to you

    Now
    –
    Target
    80%
    By
    4 quarters

    Steps

    1. 1

      Decide

      Master brand.

      Owner 1 week

    2. 2

      Domain

      petpro.com everywhere.

      Web developer (freelance) 1 month

    3. 3

      Social

      Align handles.

      Ecommerce Manager 1 month

    4. 4

      Packaging

      One logo.

      Owner 2 quarters

    5. 5

      Profiles

      Google Business Profile and brand pages.

      Ecommerce Manager 1 month

    6. 6

      Measure

      Branded search.

      Ecommerce Manager quarterly

    First result
    3 quarters
    Cost
    Design and packaging costs
    Owner
    Owner

    Smallest test

    Update the social bios to point to one domain.

    Why it works

    Choose PetPro as the master brand, consolidate on petpro.com, align social handles and email, use one logo across the store and own-brand packaging, and build a Google Business Profile and brand pages so searches for PetPro find you first.

    A single, memorable brand compounds every dollar of marketing instead of splitting it.

    Risks and how to handle them

    • Confusion with similar names

      Use a consistent descriptor ("PetPro Supply").

    Evidence

    • Search resultsSearch for petpro.com returns the site's homepage, its About page and paginated category archives (for example /category/pet-supplies/page/5/), alongside unrelated businesses with similar names: PetPro grooming and boarding software (trypetpro.com), a Danish pet food retailer (petpro.dk), a Pet Pros store chain and a Pet Pro app on Google Play.Source
    • Store websiteStore About page: based in Frisco, Texas; "more than just an affiliate site", with affiliate partnerships with Pet's Choice Supply and ProGroom; its own brands "PetPro by Bpets, Lucky Kennels, and Designer Pet Products"; "over 10,000 customers annually" since 2014.Source
    • programmable.info researchpetpro.com was registered in 1996 (30 years old). Its mail ([email protected]) runs on Microsoft 365 with a strict SPF record ("-all") but no DMARC record. Social accounts use the petprosupplyco handle on Facebook, X, Instagram and LinkedIn. The business is not registered in SAM.gov.Source
    • programmable.info researchpetpro.com (scanned October 20, 2026) is a WordPress information site titled "Pet Pro – Pet Information You can Trust!", whose homepage opens "The Kind Of Care Your Pets Deserve. Welcome to PetPro.com – Your Premier Destination...". It still carries the theme's demo content: the "Reach Us" email link goes to the theme maker's address ([email removed]), a "Documentation" link opens the theme's documentation, the customer logo strip shows six placeholder images named "Shape" and "Icon1" to "Icon5", and a "Veterinary Service" label sits on the page. The page has no meta description and no social share image.Source
  • 17

    Pet Pro already sells everything a grooming salon needs (tables, tubs, plumbing kits, dryers, dehumidifiers) and much of a small clinic (exam tables, monitors, warmers), with financing and setup advice.

    High impactHigh effort First result in 3 quarters B2B Sales Lead

    First action

    Price the salon starter package.

    How to measure it

    Fit-out packages

    Now
    –
    Target
    10 a quarter
    By
    4 quarters

    Steps

    1. 1

      Design

      Three packages.

      B2B Sales Lead 1 month

    2. 2

      Price

      Bundle and financing.

      Owner 2 weeks

    3. 3

      Pages

      Package pages.

      Ecommerce Manager 2 weeks

    4. 4

      Layout help

      Planning call.

      B2B Sales Lead ongoing

    5. 5

      Promote

      Groomer schools and associations.

      B2B Sales Lead 1 quarter

    6. 6

      Measure

      Packages and margin.

      Owner quarterly

    First result
    3 quarters
    Cost
    Staff time and bundle discount
    Owner
    B2B Sales Lead

    Smallest test

    Offer the package to five new salons.

    Why it works

    Create three packages (mobile groomer, salon starter, clinic treatment room) with a bundle price, monthly payment, layout help and delivery coordination. Sell them through the pro account page and to new salons.

    One package sale is worth many single orders, and the planning help is hard for big retailers to match.

    Risks and how to handle them

    • Freight complexity

      Coordinate delivery windows with suppliers.

    Evidence

    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
    • Competitor researchPetEdge's homepage: "Dog Grooming Supplies & Professional Pet Care Products", clippers, shampoos and grooming tools "trusted by pet professionals and groomers". Large pet retailers serve pet parents on the consumer side.Source
  • 18

    Pet Pro describes itself as veteran- and minority-owned and sells veterinary, sanitation and kennel equipment, but it is not registered in SAM.gov. Public shelters, animal control and university or government veterinary units buy these products.

    Medium impactMedium effort First result in 4 quarters Owner

    First action

    Start the SAM.gov registration.

    How to measure it

    Public orders

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      Register

      SAM.gov.

      Owner 1 month

    2. 2

      Certify

      Veteran and minority status.

      Owner 1 quarter

    3. 3

      Vendor lists

      Texas cities and counties.

      B2B Sales Lead 1 month

    4. 4

      Catalogue

      Public-buyer price list.

      B2B Sales Lead 2 weeks

    5. 5

      Bid

      Small purchases.

      B2B Sales Lead ongoing

    6. 6

      Measure

      Wins.

      Owner quarterly

    First result
    4 quarters
    Cost
    Staff time only
    Owner
    Owner

    Smallest test

    Join one city's vendor list.

    Why it works

    Register in SAM.gov, check eligibility for veteran-owned and minority-owned certifications, and pursue small purchases from municipal shelters and public veterinary programs in Texas first.

    Public buyers often set aside purchases for certified small businesses, a channel competitors without certification cannot use.

    Risks and how to handle them

    • Slow procurement cycles

      Start with small purchases.

    Evidence

    • programmable.info researchpetpro.com was registered in 1996 (30 years old). Its mail ([email protected]) runs on Microsoft 365 with a strict SPF record ("-all") but no DMARC record. Social accounts use the petprosupplyco handle on Facebook, X, Instagram and LinkedIn. The business is not registered in SAM.gov.Source
    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Searches for PetPro show grooming software, a Danish retailer, a store chain and an app alongside petpro.com. Customers who heard the name may land on a rival.

    Medium impactLow effort First result in 1 month Ecommerce Manager

    First action

    Search "PetPro" and note who appears.

    How to measure it

    Branded clicks to you

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Branded search results.

      Ecommerce Manager 1 hour

    2. 2

      Profile

      Google Business Profile.

      Ecommerce Manager 1 day

    3. 3

      Markup

      Organization data.

      Web developer (freelance) 1 hour

    4. 4

      Ad

      Small branded campaign.

      Ecommerce Manager 1 week

    5. 5

      Reviews

      Ask customers.

      Ecommerce Manager ongoing

    6. 6

      Measure

      Monthly.

      Ecommerce Manager monthly

    First result
    1 month
    Cost
    Small ad budget
    Owner
    Ecommerce Manager

    Smallest test

    Claim the Google Business Profile.

    Why it works

    Claim the brand on Google Business Profile, add Organization structured data with the logo and social profiles, run a small branded search ad, and ask happy customers for reviews that mention PetPro.

    Owning the brand search keeps word-of-mouth customers from getting lost.

    Risks and how to handle them

    • Trademark questions

      Check before advertising against similar names.

    Evidence

    • Search resultsSearch for petpro.com returns the site's homepage, its About page and paginated category archives (for example /category/pet-supplies/page/5/), alongside unrelated businesses with similar names: PetPro grooming and boarding software (trypetpro.com), a Danish pet food retailer (petpro.dk), a Pet Pros store chain and a Pet Pro app on Google Play.Source
    • programmable.info researchpetpro.com was registered in 1996 (30 years old). Its mail ([email protected]) runs on Microsoft 365 with a strict SPF record ("-all") but no DMARC record. Social accounts use the petprosupplyco handle on Facebook, X, Instagram and LinkedIn. The business is not registered in SAM.gov.Source
  • 20

    PetPro by Bpets makes molded-pulp bowls, litter scoops, beds, a disposable litter box and a plantable pet ashes urn, sold in bulk boxes. Shelters and boarding facilities go through disposables daily.

    Medium impactLow effort First result in 1 quarter Content Writer

    First action

    Write the materials page.

    How to measure it

    Bulk orders

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Facts

      Materials and disposal.

      Content Writer 1 week

    2. 2

      Page

      Story and products.

      Content Writer 1 week

    3. 3

      Shelter pricing

      Bulk tiers.

      Owner 1 day

    4. 4

      Clinic pitch

      Plantable urn.

      B2B Sales Lead 1 month

    5. 5

      Promote

      Email and social.

      Ecommerce Manager monthly

    6. 6

      Measure

      Orders.

      Ecommerce Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Content Writer

    Smallest test

    Pitch the urn to five clinics.

    Why it works

    Write one page on the materials and what they replace, offer shelter bulk pricing, and pitch the plantable urn to veterinary clinics for aftercare.

    A clear sustainability story differentiates the own brand and opens shelter and clinic sales.

    Risks and how to handle them

    • Green claims

      State only what the supplier can document.

    Evidence

    • Store websiteStore About page: based in Frisco, Texas; "more than just an affiliate site", with affiliate partnerships with Pet's Choice Supply and ProGroom; its own brands "PetPro by Bpets, Lucky Kennels, and Designer Pet Products"; "over 10,000 customers annually" since 2014.Source
    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
  • 21

    XPOWER fans, air movers, dehumidifiers and cold foggers make up much of the catalogue but are sold as warehouse equipment. Boarding kennels, daycares and grooming salons fight humidity, odor and drying time.

    Medium impactMedium effort First result in 2 quarters B2B Sales Lead

    First action

    Price a kit for a small kennel.

    How to measure it

    Kits sold

    Now
    –
    Target
    15 a quarter
    By
    3 quarters

    Steps

    1. 1

      Design

      Kits by size.

      B2B Sales Lead 2 weeks

    2. 2

      Guide

      Drying and sanitation.

      Content Writer 2 weeks

    3. 3

      Page

      Kit pages.

      Ecommerce Manager 1 week

    4. 4

      Price

      Bundle.

      Owner 1 day

    5. 5

      Promote

      Kennels and daycares.

      B2B Sales Lead monthly

    6. 6

      Measure

      Kits sold.

      B2B Sales Lead monthly

    First result
    2 quarters
    Cost
    Bundle discount
    Owner
    B2B Sales Lead

    Smallest test

    Offer the kit to three boarding kennels.

    Why it works

    Bundle an air mover, a dehumidifier and a fogger as a "kennel air kit" by facility size, with a short guide to drying and sanitation, and sell it through pro accounts.

    The same products become a solution for a pet business, at a better margin than single units.

    Risks and how to handle them

    • Safety of foggers around pets

      State the manufacturer's use instructions clearly.

    Evidence

    • Store websiteStore product feed (226 products, October 20, 2026): XPOWER 82 (grooming dryers plus warehouse fans, dehumidifiers and foggers), Groomer's Best 33 (tables, tubs, plumbing), DRE Veterinary 23 (monitors from $2,395 to $7,855, centrifuges, anesthesia accessories), Speedy Dryer 17, Bpets 16. 45 products are sold out, most of them DRE anesthesia and XPOWER accessories; 40 have no product type; the same litter box enclosure appears up to seven times under near-identical titles; and theme demo products are still published, including a skate hoodie at $765, sneakers at $970 and track pants at $2,000.Source
    • Store websiteStore homepage (petprosupply.com): "Professional Pet Supplies Built for Real Work"; "a veteran and minority-owned business serving groomers, veterinarians, trainers, and pet parents since 2014"; help choosing "the right dryer, tub, table, or veterinary setup"; financing "on qualifying purchases"; "MAP pricing and a straightforward guarantee"; a wholesale login; phone 1-855-PET-PRO1; "Hot Deals" such as a 20-pack box of scratcher pads at $400 and 300 molded-pulp bowls at $500.Source
More example playbooks and reviews

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Pet Pro Supply Co. did not commission, review or endorse it, and Programmable is not affiliated with Pet Pro Supply Co.. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Pet Pro Supply Co. runs its business.

Something wrong, or do you represent Pet Pro Supply Co.? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Move the store to petpro.com, remove demo products and duplicates, speed up petpro.com, fix basics and DMARC, and update WordPress.

  2. Days 31 to 6011 ideas

    Groomer guides, quotes for sold-out items, pro accounts, split navigation, Shopping, blog dates, financing and a marketplace test; own the PetPro search, molded-pulp story and air kits.

  3. Days 61 to 903 ideas

    Commit to one PetPro brand, fit-out packages and public-sector sales.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value professional equipment from known brands. The most cited problem: choosing the right dryer, table or tub.

  • Real people who help choose equipment
  • Long lead times on veterinary items
  • In their words: “force dryer”

Market

Competitive landscape

3 competitors compared: PetEdge, Veterinary distributors and Large pet retailers.

  • Gap to exploit: Planned fit-out packages for new salons and small clinics
  • PetEdge: Less veterinary equipment
  • Veterinary distributors: Less help for small clinics buying online

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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