Pet Pro Supply sells under the PetPro name ("PetPro by Bpets"), and it owns petpro.com, a domain registered in 1996. Yet petpro.com is a separate information site still showing its theme's demo content: the "Reach Us" email goes to the theme maker, a "Documentation" link opens the theme's manual, the logo strip shows placeholders named "Icon1" to "Icon5", and its link to your poop bags returns a 404 because the store has moved twice (petprosupplyco.com, now petprosupply.com).
First action
Remove the theme maker's email link and the placeholder logos from petpro.com today.
How to measure it
Sessions from petpro.com
- Now
- –
- Target
- +500 a month
- By
- 90 days
Steps
Clean up now
Remove demo email, documentation link and placeholder logos.
Web developer (freelance) 1 hour
Map articles
List petpro.com posts with traffic.
Content Writer 2 days
Decide the domain
petpro.com as primary for the store.
Owner 1 day
Connect in Shopify
Primary domain and redirects from both old domains.
Web developer (freelance) 1 day
Move content
Best articles to the store blog with 301s.
Web developer (freelance) 1 week
Update everywhere
Email signatures, social profiles, Google Business Profile.
Ecommerce Manager 1 day
Watch Search Console
Errors and traffic for both domains.
Ecommerce Manager weekly
Why it works
Make petpro.com the store's primary domain in Shopify, with petprosupply.com and petprosupplyco.com redirecting to it. Move the articles worth keeping into the store's blog with 301 redirects from their old addresses, so each guide can link to the products it mentions. If a full move must wait, at least remove the demo leftovers this week and point the homepage at the store's collections.
A short, memorable domain that matches the brand is easier to type, recommend and trust, and it stops the search history of a 30-year-old domain from leading visitors to a dead end.
Ready to use
Checklistpetpro.com front-door list
[ ] Remove the theme maker's email and documentation links [ ] Replace placeholder logos with real partner brands [ ] Fix the poop bag link (petprosupply.com) [ ] petpro.com as Shopify primary domain [ ] 301s from petprosupplyco.com and petprosupply.com [ ] Article redirects mapped one to one [ ] Mail (MX, SPF) records untouched [ ] Search Console for all three domains
Risks and how to handle them
Losing rankings in the move
One-to-one 301 redirects and a sitemap submitted for both domains.
Email on the domain
Keep Microsoft 365 mail records unchanged when moving the web records.
Evidence
- programmable.info researchpetpro.com (scanned October 20, 2026) is a WordPress information site titled "Pet Pro – Pet Information You can Trust!", whose homepage opens "The Kind Of Care Your Pets Deserve. Welcome to PetPro.com – Your Premier Destination...". It still carries the theme's demo content: the "Reach Us" email link goes to the theme maker's address ([email removed]), a "Documentation" link opens the theme's documentation, the customer logo strip shows six placeholder images named "Shape" and "Icon1" to "Icon5", and a "Veterinary Service" label sits on the page. The page has no meta description and no social share image.Source
- programmable.info researchThe only product link checked on the petpro.com homepage, to the package-free poop bags on petprosupplyco.com, returns "404 Not Found". The store itself has moved: petprosupplyco.com now redirects to petprosupply.com.Source
- Store websiteStore About page: based in Frisco, Texas; "more than just an affiliate site", with affiliate partnerships with Pet's Choice Supply and ProGroom; its own brands "PetPro by Bpets, Lucky Kennels, and Designer Pet Products"; "over 10,000 customers annually" since 2014.Source
- programmable.info researchpetpro.com was registered in 1996 (30 years old). Its mail ([email protected]) runs on Microsoft 365 with a strict SPF record ("-all") but no DMARC record. Social accounts use the petprosupplyco handle on Facebook, X, Instagram and LinkedIn. The business is not registered in SAM.gov.Source