The Growth Adoption Manager is hired to "grow through our customers to reach pilots", and the Essential plan already promises "Find a flight school" and "Book a discovery flight". But the directory linked from every page is a JavaScript app whose HTML has an empty title and no school names or places, so search engines and AI assistants see a blank page. Every "flight school near me" and "discovery flight in [city]" search goes to someone else, even though 1,400 schools run on Pilotbase.
First action
Render the 20 schools with the most bookings as plain HTML pages with titles and submit them in a sitemap.
How to measure it
Directory discovery-flight bookings
- Now
- –
- Target
- 500 a month
- By
- 2 quarters
Steps
Agree the listing
Fields schools fill in and the opt-in wording.
Growth Adoption Manager 3 days
Render pages on the server
One page per school plus city and state pages, readable without scripts.
Senior Software Engineer, Pilot Experience Solutions 2 weeks
Add titles and data
Title, description and structured data for each school and place.
Web Developer (Webflow) 3 days
Publish a sitemap
List every school and place page and submit it to search engines.
Web Developer (Webflow) 1 day
Invite schools
Ask customers to complete their listing and set a discovery flight price.
Customer Success Lead 2 weeks
Book into the schedule
The booking button creates a request in the school's Flight Ops calendar.
Senior Software Engineer, Pilot Experience Solutions 2 weeks
Report to schools
Monthly views and bookings per school.
Growth Adoption Manager monthly
Measure
Indexed pages, search clicks, bookings and new Pilot App profiles.
Growth Adoption Manager weekly
Why it works
Publish a server-rendered page for each school that opts in (name, airport, Part 61/141, aircraft, ratings offered, discovery flight price, photos, a "Book a discovery flight" button that lands in the school's schedule), plus city and state pages that list them. Give each page a real title, description and structured data, and a sitemap. Send each school its booking count every month, so the directory becomes a reason to adopt Pilotbase as well as a pilot channel.
Discovery flights are where almost every pilot starts, and they are searched by place. Owning those searches puts future students into the Pilot App before their first lesson, and a school that gets bookings from Pilotbase has a clear reason to roll out the app and stay.
Ready to use
ChecklistSchool page launch list
[ ] School name, airport code, city in the title [ ] Part 61 / Part 141, ratings offered, aircraft [ ] Discovery flight price and a booking button [ ] Photos and instructor count [ ] Text readable with JavaScript off [ ] Structured data for the school and place [ ] Listed in a sitemap [ ] Monthly bookings report to the school
Risks and how to handle them
Schools fear being compared side by side
Opt-in listings, school-written profiles, no ranking by price.
Thin pages
Require photos, aircraft and ratings before a page is published.
Evidence
- Your websiteFind a Flight School (app.pilotbase.com/find-a-flight-school/, linked from every page): the page is a JavaScript app whose served HTML has an empty <title> and no school names, locations or text; the listings appear only after scripts run. Its robots.txt allows search engines. Checked twice on October 23, 2026.Source
- HiringGrowth Adoption Manager (Overland Park or remote US, posted October 19, 2026): "drive how Pilotbase is introduced, adopted, and expanded across our flight school customer base"; "define how we grow through our customers to reach pilots"; "pricing and packaging strategy across multiple models (B2B, B2B2P, and direct-to-pilot)"; "Test and validate pilot subscription and usage-based revenue opportunities"; success is "Early traction in pilot subscription or usage-based monetization". The post says the next phase is "expanding within our existing customer base, reaching pilots directly, and creating new revenue streams across the ecosystem".Source
- Your websiteFor Pilots page: the Pilot App is "rolling out at flight schools running on Pilotbase now"; the only call to action for pilots is "Join the Waitlist". Plans: Essential is "forever free" (find a flight school, book a discovery flight, pilot profile, scheduling, digital logbook, quizzes, billing access); Elite is "$235/yr" (preflight weather, weight and balance, FRAT, flight plan filing, offline FAA charts, flight data monitoring with 3D debriefs, career access). It also promises loan disbursements "aligned to your training progress" at schools that integrate financing, and "Hour-building opportunities and career paths" inside the app.Source
- Your websiteHomepage: "The pilot experience platform", Flight Ops and Safety Suite "on one AI enabled platform, plus the ultimate Pilot App"; "Most flight schools run on six disconnected tools. Pilotbase replaces them all."; "1,400 flight schools rely on our solutions" and "235k+ students, instructors & professional pilots actively use our software"; "Know Flight Schedule Pro and LogTen? Then you already know Pilotbase"; testimonials from leaders at FLT Academy, US Aviation Academy, Spartan College of Aeronautics and Sierra Charlie Aviation. The main call to action everywhere is "Request a demo".Source
- Your websitepilotbase.com returns 404 for /sitemap.xml and serves an empty robots.txt; none of the pages checked (home, Flight Ops, Safety, Universities, For Pilots, About, Blog, posts) has a canonical tag; the demo page's title is "demo form".Source