Planet growth playbook

Server-render the pricing page so the plans, prices, credits and FAQ are in the HTML, use the stored SEO title and description, add a canonical, and mark up the plans and FAQ with structured data. Change every sign-up link to https://insights.planet.com/sign-up. Then check what ChatGPT, Perplexity and Google's AI answers say for "Planet satellite imagery pricing" before and after.

Small teams who compare prices before they ever talk to sales can find the $110 Starter plan, and every Get Started click reaches the sign-up page. This fills the low-touch funnel the new CSM is hired to grow.

[ ] Get Started links use https://insights.planet.com/sign-up
[ ] Plans, prices, credits in the served HTML
[ ] FAQ in the served HTML
[ ] Title "Planet Insights Platform Pricing" and stored description
[ ] Canonical tag
[ ] Offer and FAQ structured data
[ ] Check view-source shows the prices
[ ] Log AI assistant answers before and after

• Prices change often

  Render from the same data the page already uses.

• Your websiteThe HTML that www.planet.com/pricing serves (checked October 21, 2026) contains only the title "Planet Pricing": no plan names, prices or FAQ, which appear only after JavaScript runs. The page data carries its own SEO title ("Planet Insights Platform Pricing") and description ("Compare Insights Flex plans for satellite monitoring."), but these are not used. There is no canonical tag. Every "Get Started" button links to http://insights.planet.com/sign-up; in our test that plain-HTTP address refused the connection while the https:// version loaded.Source
• Your websitePricing page data: Planet Insights Platform "Insights Flex" plans, Starter at $110 a month (7,000 credits, about 200 sq. km a month of streamed PlanetScope tiles, "For individuals and small teams"), Professional at $550 (40,000 credits) and Scale at $1,200 (100,000 credits), also priced in EUR, GBP and CAD; Planet Agriculture with areas "as small as 1 hectare" and a two-year archive; pay-as-you-go tasking through Planet Select, "powered by our partners at SkyFi".Source
• HiringCustomer Success Manager, Global Tech Touch (posted October 16, 2026): handles "global small-customer business and partner relationships in the EMEA and AMER region", to "retain and expand customers efficiently through Planet's low-touch model", with "low-touch onboarding and training", renewals and upsells.Source
• Your websitePrograms and free data on the site: NICFI tropical forest imagery, Disaster Data, a nonprofit program, a startup program, Project Centinela, an education and research program, the Tanager Open Data Competition (announced April 14, 2026) and a satellite imagery gallery; the Insights Platform page quotes customers such as the Rural Payments Agency and ends "Visit our pricing page to find a plan that fits your needs."Source

Generate the sitemap from the live www pages only, add Pulse posts (or a separate blog sitemap), remove previews, test pages, duplicates and redirects, add the Sitemap line to robots.txt, and add self-canonicals to every page.

Search engines and AI crawlers find the pages that sell, including fresh news, instead of following redirects.

• Old campaign URLs still get traffic

  Keep the redirects; just leave them out of the sitemap.

• Your websiteSitemap (199 URLs): every URL uses planet.com without www, and each answers with a 301 redirect to www.planet.com; robots.txt does not point to the sitemap. It lists pages titled "PREVIEW DO NOT LINK", /footer, /coming-soon, /design-system, redirecting /awareness, /demo and /long-conversion, both /SuperRes and /superres, /industries/agriculture-new next to /industries/agriculture, and a 2023 growing-season campaign. The Planet Pulse blog (/pulse/, posts up to October 20, 2026) is not in it and has no sitemap of its own. Pages we tested have no canonical tags.Source
• Your websitePlanet Pulse news: "Planet's Next Chapter in Germany: Expanding Our European Operations With Satellite Manufacturing" (September 21, 2026), "Planet's Growth in Britain" (July 20), Slovenia's automated space resilience infrastructure (October 13), a national satellite data program with Rwanda (August 10), Populace, a free 40-meter population dataset with IHME and Microsoft's AI for Good Lab (October 12), and first light from Tanager-2 and SuperDove Flock 4J (October 20).Source

Set lang="de" on German pages, add hreflang pairs between German and English twins, decide whether /germany or /deutschland is the market page and link the other to it, and add German titles and descriptions.

German searchers get the German page, and the Berlin SDRs can send a page that reads as local.

• Thin German content

  Add German case studies over time.

• Your websiteGerman pages: /deutschland ("Planet Deutschland | Satellitendaten & Geoinformationen"), /constellations-de, /european-advisory-board-de and /dlr-resa-project-de are in German but declare lang="en" and carry no hreflang links to their English twins; /germany is a separate English page about the same market.Source
• HiringSales Development Representatives in Berlin (posted September 25, 2026) and San Francisco (September 3), and one for North America Civil Government (July 31): find new logos with "your dedicated Account Executive and field marketer", research accounts with ZoomInfo; preferred verticals "agriculture, energy, state and local governments or universities".Source
• Your websitePlanet Pulse news: "Planet's Next Chapter in Germany: Expanding Our European Operations With Satellite Manufacturing" (September 21, 2026), "Planet's Growth in Britain" (July 20), Slovenia's automated space resilience infrastructure (October 13), a national satellite data program with Rwanda (August 10), Populace, a free 40-meter population dataset with IHME and Microsoft's AI for Good Lab (October 12), and first light from Tanager-2 and SuperDove Flock 4J (October 20).Source
• HiringSenior Product Manager, Sovereign & Hybrid Deployments (posted October 16, 2026, Berlin, Haarlem or Ljubljana): customers who need "dedicated, in-region, or on-premises" versions of the platform, including "isolated, air-gapped, and hybrid environments". Planet is also hiring an EU Regulatory Licensing & Spectrum Manager and pre-sales solutions architects for NATO, Germany and South Korea.Source

Proofread every card, get each customer to confirm their name and title, and add the language filter values the page already offers (with stories in Spanish, German and Portuguese). Set up the reference database with permissions and expiry dates.

Government and enterprise buyers judge precision; typos on a proof page undercut it.

• Customers ask for changes

  Route approvals through the database.

• Your websiteCustomer Stories page: "Planet provides geospatial data for 900 customers, in over 65 countries"; filters by resource type, industry and language; video testimonials from government agencies (Uzcosmos, the Hellenic Space Center, Italy's National Fire and Rescue Service), agriculture (BASF Digital Farming, ICRISAT) and partners (NGIS, SI Analytics). The card text has errors: one customer's name misspelled, "satellite date" and "PlanetScope date" for data, "Plantery Variable", "Itay's", and one description pasted twice.Source
• HiringCustomer and Partner Marketing Specialist (posted August 20, 2026): "lead content strategist and storyteller" for customer and partner success stories, video testimonials and written case studies; will "organize and manage the customer and partner reference database" and feed stories into "Growth and Regional marketing" campaigns.Source

Build an in-app and email sequence: day 1 draw your first area of interest, day 3 stream a time series, day 7 set a change alert, day 10 export to GIS, day 14 a credit-use summary and an invitation to a group office hour. Trigger CSM outreach for accounts with no activity by day 5.

Users who reach a first useful result early keep paying, and the CSM spends time only where it is needed.

• Too many emails

  Stop the sequence when the action is done.

• HiringCustomer Success Manager, Global Tech Touch (posted October 16, 2026): handles "global small-customer business and partner relationships in the EMEA and AMER region", to "retain and expand customers efficiently through Planet's low-touch model", with "low-touch onboarding and training", renewals and upsells.Source
• Your websitePricing page data: Planet Insights Platform "Insights Flex" plans, Starter at $110 a month (7,000 credits, about 200 sq. km a month of streamed PlanetScope tiles, "For individuals and small teams"), Professional at $550 (40,000 credits) and Scale at $1,200 (100,000 credits), also priced in EUR, GBP and CAD; Planet Agriculture with areas "as small as 1 hectare" and a two-year archive; pay-as-you-go tasking through Planet Select, "powered by our partners at SkyFi".Source
• Your websitePrograms and free data on the site: NICFI tropical forest imagery, Disaster Data, a nonprofit program, a startup program, Project Centinela, an education and research program, the Tanager Open Data Competition (announced April 14, 2026) and a satellite imagery gallery; the Insights Platform page quotes customers such as the Rural Payments Agency and ends "Visit our pricing page to find a plan that fits your needs."Source

Every week, post one before-and-after pair from Planet imagery with a two-line story and a link to the gallery or the Starter plan. Keep a fixed format and day so followers expect it.

A recurring format builds a habit and gives every channel the same core asset in different cuts.

• Sensitive locations

  Clear every image with the policy team.

• HiringSocial Media Specialist (posted October 15, 2026): evolve strategy across "LinkedIn, X, Instagram, YouTube, Facebook and Reddit" for "customers, investors, space enthusiasts, and the general public", and support executive social presence. Videographer (posted August 27, 2026): product explainers and customer stories, and "storytelling experiments using emerging AI video and voice technologies".Source
• Your websitePlanet Pulse news: "Planet's Next Chapter in Germany: Expanding Our European Operations With Satellite Manufacturing" (September 21, 2026), "Planet's Growth in Britain" (July 20), Slovenia's automated space resilience infrastructure (October 13), a national satellite data program with Rwanda (August 10), Populace, a free 40-meter population dataset with IHME and Microsoft's AI for Good Lab (October 12), and first light from Tanager-2 and SuperDove Flock 4J (October 20).Source
• Your websitePrograms and free data on the site: NICFI tropical forest imagery, Disaster Data, a nonprofit program, a startup program, Project Centinela, an education and research program, the Tanager Open Data Competition (announced April 14, 2026) and a satellite imagery gallery; the Insights Platform page quotes customers such as the Rural Payments Agency and ends "Visit our pricing page to find a plan that fits your needs."Source

Audit every third-party script against a current use, remove ad-exchange and duplicate analytics scripts that no team uses, load the rest after consent and first paint, cache static assets for longer, and set a performance budget for each template.

Faster pages convert better, and fewer third parties is also a better story for defense and government buyers.

• Ad retargeting audiences shrink

  Keep one ad platform per channel.

• Google PageSpeedHomepage, October 21, 2026: mobile score 20/100 (desktop 32). Real Chrome visitors fail Core Web Vitals: LCP 7.0 s and INP 417 ms (targets 2.5 s and 200 ms). The page downloads 11.2 MB in 175 requests from 24 third parties, including several programmatic ad-exchange scripts; Google estimates 6.4 s saved with better caching.Source

Build a guided, unclassified demo on a public scenario (port activity, an airfield, a border region) that shows near-daily change detection, with a request for a tailored briefing at the end. Use it in ABM campaigns and at events.

Seeing the product work on a familiar type of site is more convincing than data sheets, and it gives SDRs a reason to reach out.

• Sensitivity of the scenario

  Use only public, cleared locations.

• HiringIndustry Marketing Manager, Defense & Intelligence (EMEA), London (posted September 15, 2026): "drive demand for our AI-powered solutions among government audiences in Europe, the Middle East and Africa"; competitor comparisons, data sheets and "interactive demos" with pre-sales; account-based campaigns; support for "our Constellation Services business".Source
• HiringSenior Product Marketing Manager, Global Monitoring Services (posted August 26, 2026): defense, intelligence and government customers who need "to understand what is changing across large areas over time", built on "daily broad area monitoring and pattern of life analysis"; wants "modern storytelling - video, customer-led narrative, formats built for how people actually consume content".Source
• HiringSenior Product Manager, Sovereign & Hybrid Deployments (posted October 16, 2026, Berlin, Haarlem or Ljubljana): customers who need "dedicated, in-region, or on-premises" versions of the platform, including "isolated, air-gapped, and hybrid environments". Planet is also hiring an EU Regulatory Licensing & Spectrum Manager and pre-sales solutions architects for NATO, Germany and South Korea.Source

Produce short, anonymised vignettes: the question an analyst faced, what changed across a wide area, how fast Planet spotted it, and the decision it supported. Clear each with the customer and use them in sales and campaigns.

Defense buyers need proof, but cannot be named; anonymised vignettes give both.

• Customers refuse even anonymised

  Use public events instead.

• HiringSenior Product Marketing Manager, Global Monitoring Services (posted August 26, 2026): defense, intelligence and government customers who need "to understand what is changing across large areas over time", built on "daily broad area monitoring and pattern of life analysis"; wants "modern storytelling - video, customer-led narrative, formats built for how people actually consume content".Source
• HiringSocial Media Specialist (posted October 15, 2026): evolve strategy across "LinkedIn, X, Instagram, YouTube, Facebook and Reddit" for "customers, investors, space enthusiasts, and the general public", and support executive social presence. Videographer (posted August 27, 2026): product explainers and customer stories, and "storytelling experiments using emerging AI video and voice technologies".Source
• HiringIndustry Marketing Manager, Defense & Intelligence (EMEA), London (posted September 15, 2026): "drive demand for our AI-powered solutions among government audiences in Europe, the Middle East and Africa"; competitor comparisons, data sheets and "interactive demos" with pre-sales; account-based campaigns; support for "our Constellation Services business".Source

Score program users and data downloaders by organisation type and activity, and route active state, local and university users to SDRs with an offer that fits (a department plan, a grant-funded license, a briefing). Respect each program's terms.

Free users already know the data, so they convert faster than cold accounts.

• Users feel sold to

  Offer help first, sales second.

• Your websitePrograms and free data on the site: NICFI tropical forest imagery, Disaster Data, a nonprofit program, a startup program, Project Centinela, an education and research program, the Tanager Open Data Competition (announced April 14, 2026) and a satellite imagery gallery; the Insights Platform page quotes customers such as the Rural Payments Agency and ends "Visit our pricing page to find a plan that fits your needs."Source
• HiringSales Development Representatives in Berlin (posted September 25, 2026) and San Francisco (September 3), and one for North America Civil Government (July 31): find new logos with "your dedicated Account Executive and field marketer", research accounts with ZoomInfo; preferred verticals "agriculture, energy, state and local governments or universities".Source

Publish a page for European governments: deployment options (dedicated capacity, in-region, on-premises, air-gapped), data residency, European operations (Berlin, Haarlem, Ljubljana, the new German manufacturing), and a briefing request. Translate into German and French.

Sovereignty is a buying criterion in European defense and civil government, and a clear page puts Planet on the shortlist.

• Options not ready

  Mark roadmap items clearly.

• HiringSenior Product Manager, Sovereign & Hybrid Deployments (posted October 16, 2026, Berlin, Haarlem or Ljubljana): customers who need "dedicated, in-region, or on-premises" versions of the platform, including "isolated, air-gapped, and hybrid environments". Planet is also hiring an EU Regulatory Licensing & Spectrum Manager and pre-sales solutions architects for NATO, Germany and South Korea.Source
• Competitor researchRivals' own homepages: BlackSky, "Space-Based Intelligence via Real Time Low Orbit Satellite Imagery"; Vantor, "Forging the new frontier of spatial intelligence"; ICEYE, "the world leader in sovereign intelligence from space"; UP42, "The Earth Observation Data Platform"; EOSDA, satellite data analytics; Airbus Space Solutions, "geospatial data and defence solutions".See the research Source
• Your websitePlanet Pulse news: "Planet's Next Chapter in Germany: Expanding Our European Operations With Satellite Manufacturing" (September 21, 2026), "Planet's Growth in Britain" (July 20), Slovenia's automated space resilience infrastructure (October 13), a national satellite data program with Rwanda (August 10), Populace, a free 40-meter population dataset with IHME and Microsoft's AI for Good Lab (October 12), and first light from Tanager-2 and SuperDove Flock 4J (October 20).Source
• Your websiteGerman pages: /deutschland ("Planet Deutschland | Satellitendaten & Geoinformationen"), /constellations-de, /european-advisory-board-de and /dlr-resa-project-de are in German but declare lang="en" and carry no hreflang links to their English twins; /germany is a separate English page about the same market.Source

Alert customers when they use 80% of their monthly credits, show what the next plan adds, and offer a one-click upgrade. Flag accounts that hit the limit two months running for a CSM call.

Customers who run out are already getting value; a timely, specific prompt converts better than a generic upsell.

• Customers feel pressured

  Show usage tips alongside the upgrade.

• Your websitePricing page data: Planet Insights Platform "Insights Flex" plans, Starter at $110 a month (7,000 credits, about 200 sq. km a month of streamed PlanetScope tiles, "For individuals and small teams"), Professional at $550 (40,000 credits) and Scale at $1,200 (100,000 credits), also priced in EUR, GBP and CAD; Planet Agriculture with areas "as small as 1 hectare" and a two-year archive; pay-as-you-go tasking through Planet Select, "powered by our partners at SkyFi".Source
• HiringCustomer Success Manager, Global Tech Touch (posted October 16, 2026): handles "global small-customer business and partner relationships in the EMEA and AMER region", to "retain and expand customers efficiently through Planet's low-touch model", with "low-touch onboarding and training", renewals and upsells.Source

Give each partner a kit: co-branded story template, image library, social posts and a webinar format. Publish two joint stories a quarter and list them on the partner directory.

Partners reach regions and agencies Planet's sales team does not, and stories make them active sellers.

• Partners slow to approve

  Pre-approved templates.

• HiringCustomer and Partner Marketing Specialist (posted August 20, 2026): "lead content strategist and storyteller" for customer and partner success stories, video testimonials and written case studies; will "organize and manage the customer and partner reference database" and feed stories into "Growth and Regional marketing" campaigns.Source
• Your websiteCustomer Stories page: "Planet provides geospatial data for 900 customers, in over 65 countries"; filters by resource type, industry and language; video testimonials from government agencies (Uzcosmos, the Hellenic Space Center, Italy's National Fire and Rescue Service), agriculture (BASF Digital Farming, ICRISAT) and partners (NGIS, SI Analytics). The card text has errors: one customer's name misspelled, "satellite date" and "PlanetScope date" for data, "Plantery Variable", "Itay's", and one description pasted twice.Source

Run a quarterly AMA on a remote-sensing or space community with a scientist, then cut the answers into YouTube shorts. Link to open data and the education program.

Researchers and students become future customers and advocates, and scientists are more credible than marketing posts.

• Hostile questions

  Prepare answers on sensitive topics with comms.

• HiringSocial Media Specialist (posted October 15, 2026): evolve strategy across "LinkedIn, X, Instagram, YouTube, Facebook and Reddit" for "customers, investors, space enthusiasts, and the general public", and support executive social presence. Videographer (posted August 27, 2026): product explainers and customer stories, and "storytelling experiments using emerging AI video and voice technologies".Source
• Your websitePlanet Pulse news: "Planet's Next Chapter in Germany: Expanding Our European Operations With Satellite Manufacturing" (September 21, 2026), "Planet's Growth in Britain" (July 20), Slovenia's automated space resilience infrastructure (October 13), a national satellite data program with Rwanda (August 10), Populace, a free 40-meter population dataset with IHME and Microsoft's AI for Good Lab (October 12), and first light from Tanager-2 and SuperDove Flock 4J (October 20).Source
• Your websitePrograms and free data on the site: NICFI tropical forest imagery, Disaster Data, a nonprofit program, a startup program, Project Centinela, an education and research program, the Tanager Open Data Competition (announced April 14, 2026) and a satellite imagery gallery; the Insights Platform page quotes customers such as the Rural Payments Agency and ends "Visit our pricing page to find a plan that fits your needs."Source

Refresh the campaign for the Southern Hemisphere season (Brazil, Argentina, Australia) in local languages, with a field-level sample report and a path to the Agriculture plan, then repeat for the north in spring.

Seasonal timing matches when growers buy, and small-area plans make self-serve possible.

• Season timing slips

  Run by country calendar.

• Your websitePricing page data: Planet Insights Platform "Insights Flex" plans, Starter at $110 a month (7,000 credits, about 200 sq. km a month of streamed PlanetScope tiles, "For individuals and small teams"), Professional at $550 (40,000 credits) and Scale at $1,200 (100,000 credits), also priced in EUR, GBP and CAD; Planet Agriculture with areas "as small as 1 hectare" and a two-year archive; pay-as-you-go tasking through Planet Select, "powered by our partners at SkyFi".Source
• Your websiteSitemap (199 URLs): every URL uses planet.com without www, and each answers with a 301 redirect to www.planet.com; robots.txt does not point to the sitemap. It lists pages titled "PREVIEW DO NOT LINK", /footer, /coming-soon, /design-system, redirecting /awareness, /demo and /long-conversion, both /SuperRes and /superres, /industries/agriculture-new next to /industries/agriculture, and a 2023 growing-season campaign. The Planet Pulse blog (/pulse/, posts up to October 20, 2026) is not in it and has no sitemap of its own. Pages we tested have no canonical tags.Source
• HiringSales Development Representatives in Berlin (posted September 25, 2026) and San Francisco (September 3), and one for North America Civil Government (July 31): find new logos with "your dedicated Account Executive and field marketer", research accounts with ZoomInfo; preferred verticals "agriculture, energy, state and local governments or universities".Source
• Your websiteCustomer Stories page: "Planet provides geospatial data for 900 customers, in over 65 countries"; filters by resource type, industry and language; video testimonials from government agencies (Uzcosmos, the Hellenic Space Center, Italy's National Fire and Rescue Service), agriculture (BASF Digital Farming, ICRISAT) and partners (NGIS, SI Analytics). The card text has errors: one customer's name misspelled, "satellite date" and "PlanetScope date" for data, "Plantery Variable", "Itay's", and one description pasted twice.Source

Give each dataset a landing page with sample notebooks, a free Insights Platform account to explore it, and a light sign-up. Track how many open-data users later buy a plan.

Free data with a path into the platform turns goodwill into a measurable funnel.

• Program terms limit use

  Keep commercial offers separate and clear.

• Your websitePlanet Pulse news: "Planet's Next Chapter in Germany: Expanding Our European Operations With Satellite Manufacturing" (September 21, 2026), "Planet's Growth in Britain" (July 20), Slovenia's automated space resilience infrastructure (October 13), a national satellite data program with Rwanda (August 10), Populace, a free 40-meter population dataset with IHME and Microsoft's AI for Good Lab (October 12), and first light from Tanager-2 and SuperDove Flock 4J (October 20).Source
• Your websitePrograms and free data on the site: NICFI tropical forest imagery, Disaster Data, a nonprofit program, a startup program, Project Centinela, an education and research program, the Tanager Open Data Competition (announced April 14, 2026) and a satellite imagery gallery; the Insights Platform page quotes customers such as the Rural Payments Agency and ends "Visit our pricing page to find a plan that fits your needs."Source
• Your websitePricing page data: Planet Insights Platform "Insights Flex" plans, Starter at $110 a month (7,000 credits, about 200 sq. km a month of streamed PlanetScope tiles, "For individuals and small teams"), Professional at $550 (40,000 credits) and Scale at $1,200 (100,000 credits), also priced in EUR, GBP and CAD; Planet Agriculture with areas "as small as 1 hectare" and a two-year archive; pay-as-you-go tasking through Planet Select, "powered by our partners at SkyFi".Source

Offer a free tier with a small credit allowance (for example 500 credits a month), limited to older imagery, with upgrade prompts. Measure activation and conversion to Starter.

A free tier lowers the barrier for analysts and students, and credit-based plans make the upgrade path natural.

• Abuse of free accounts

  Verify work emails and cap areas.

• Your websitePricing page data: Planet Insights Platform "Insights Flex" plans, Starter at $110 a month (7,000 credits, about 200 sq. km a month of streamed PlanetScope tiles, "For individuals and small teams"), Professional at $550 (40,000 credits) and Scale at $1,200 (100,000 credits), also priced in EUR, GBP and CAD; Planet Agriculture with areas "as small as 1 hectare" and a two-year archive; pay-as-you-go tasking through Planet Select, "powered by our partners at SkyFi".Source
• Competitor researchRivals' own homepages: BlackSky, "Space-Based Intelligence via Real Time Low Orbit Satellite Imagery"; Vantor, "Forging the new frontier of spatial intelligence"; ICEYE, "the world leader in sovereign intelligence from space"; UP42, "The Earth Observation Data Platform"; EOSDA, satellite data analytics; Airbus Space Solutions, "geospatial data and defence solutions".See the research Source
• HiringCustomer Success Manager, Global Tech Touch (posted October 16, 2026): handles "global small-customer business and partner relationships in the EMEA and AMER region", to "retain and expand customers efficiently through Planet's low-touch model", with "low-touch onboarding and training", renewals and upsells.Source

Publish one HTML spec page per product with resolution, revisit, bands, archive depth, delivery options, licensing and price model, in a consistent table with structured data. Link datasheets as secondary.

Clear, current specs in plain HTML are what assistants and procurement analysts quote.

• Specs go stale

  One owner per product.

• Competitor researchRivals' own homepages: BlackSky, "Space-Based Intelligence via Real Time Low Orbit Satellite Imagery"; Vantor, "Forging the new frontier of spatial intelligence"; ICEYE, "the world leader in sovereign intelligence from space"; UP42, "The Earth Observation Data Platform"; EOSDA, satellite data analytics; Airbus Space Solutions, "geospatial data and defence solutions".See the research Source
• Your websiteSitemap (199 URLs): every URL uses planet.com without www, and each answers with a 301 redirect to www.planet.com; robots.txt does not point to the sitemap. It lists pages titled "PREVIEW DO NOT LINK", /footer, /coming-soon, /design-system, redirecting /awareness, /demo and /long-conversion, both /SuperRes and /superres, /industries/agriculture-new next to /industries/agriculture, and a 2023 growing-season campaign. The Planet Pulse blog (/pulse/, posts up to October 20, 2026) is not in it and has no sitemap of its own. Pages we tested have no canonical tags.Source
• Your websiteThe HTML that www.planet.com/pricing serves (checked October 21, 2026) contains only the title "Planet Pricing": no plan names, prices or FAQ, which appear only after JavaScript runs. The page data carries its own SEO title ("Planet Insights Platform Pricing") and description ("Compare Insights Flex plans for satellite monitoring."), but these are not used. There is no canonical tag. Every "Get Started" button links to http://insights.planet.com/sign-up; in our test that plain-HTTP address refused the connection while the https:// version loaded.Source

Let visitors enter a city and get a before-and-after image card (from public, cleared imagery) to share, with a link to the gallery and the Starter plan.

Personal relevance drives sharing, and every share introduces Planet to new audiences, including future analysts.

• Sensitive sites

  Only cleared imagery.

• Your websitePrograms and free data on the site: NICFI tropical forest imagery, Disaster Data, a nonprofit program, a startup program, Project Centinela, an education and research program, the Tanager Open Data Competition (announced April 14, 2026) and a satellite imagery gallery; the Insights Platform page quotes customers such as the Rural Payments Agency and ends "Visit our pricing page to find a plan that fits your needs."Source
• HiringSocial Media Specialist (posted October 15, 2026): evolve strategy across "LinkedIn, X, Instagram, YouTube, Facebook and Reddit" for "customers, investors, space enthusiasts, and the general public", and support executive social presence. Videographer (posted August 27, 2026): product explainers and customer stories, and "storytelling experiments using emerging AI video and voice technologies".Source

Run a 30-minute quarterly LinkedIn Live with an executive and a scientist: three changes Planet saw this quarter and what they mean. Cut it into clips.

A regular executive format builds authority with all of Planet's audiences at once.

• Quiet period for investors

  Schedule around earnings.

• HiringSocial Media Specialist (posted October 15, 2026): evolve strategy across "LinkedIn, X, Instagram, YouTube, Facebook and Reddit" for "customers, investors, space enthusiasts, and the general public", and support executive social presence. Videographer (posted August 27, 2026): product explainers and customer stories, and "storytelling experiments using emerging AI video and voice technologies".Source
• Your websitePlanet Pulse news: "Planet's Next Chapter in Germany: Expanding Our European Operations With Satellite Manufacturing" (September 21, 2026), "Planet's Growth in Britain" (July 20), Slovenia's automated space resilience infrastructure (October 13), a national satellite data program with Rwanda (August 10), Populace, a free 40-meter population dataset with IHME and Microsoft's AI for Good Lab (October 12), and first light from Tanager-2 and SuperDove Flock 4J (October 20).Source

Create German, Spanish, French, Portuguese and Japanese versions of the top ten customer videos with AI voice and human-checked captions, and tag them in the language filter.

Local-language proof helps regional SDRs and costs a fraction of new shoots.

• Voice sounds artificial

  Use captions only where voice is weak.

• HiringSocial Media Specialist (posted October 15, 2026): evolve strategy across "LinkedIn, X, Instagram, YouTube, Facebook and Reddit" for "customers, investors, space enthusiasts, and the general public", and support executive social presence. Videographer (posted August 27, 2026): product explainers and customer stories, and "storytelling experiments using emerging AI video and voice technologies".Source
• Your websiteCustomer Stories page: "Planet provides geospatial data for 900 customers, in over 65 countries"; filters by resource type, industry and language; video testimonials from government agencies (Uzcosmos, the Hellenic Space Center, Italy's National Fire and Rescue Service), agriculture (BASF Digital Farming, ICRISAT) and partners (NGIS, SI Analytics). The card text has errors: one customer's name misspelled, "satellite date" and "PlanetScope date" for data, "Plantery Variable", "Itay's", and one description pasted twice.Source
• HiringSales Development Representatives in Berlin (posted September 25, 2026) and San Francisco (September 3), and one for North America Civil Government (July 31): find new logos with "your dedicated Account Executive and field marketer", research accounts with ZoomInfo; preferred verticals "agriculture, energy, state and local governments or universities".Source