Conversion growth playbook

Ask the six "Replaced" customers for a short migration story each: what they left, how long the move took, what the deployment strategist did, and one result. Publish them as stories, then put the matching one on each compare page and migration page ("ClickHouse moved off Marketo in N weeks") and in the AE's first-call deck. Where a full story is not approved, ask for a two-line quote and a logo on the right migration page.

Enterprise buyers in a 90+ day cycle with 5 to 8 stakeholders need proof from companies like theirs. The logos and the willingness to go on record already exist; they are just not where the buying decision happens.

[ ] Company, size, platform replaced
[ ] Why they left (one sentence, their words)
[ ] Weeks from kickoff to live
[ ] What the deployment strategist and agents did
[ ] One number after go-live
[ ] Quote from the MOps lead
[ ] Approved logo and name use
[ ] Linked from the matching compare and migration page

• Customers decline to be named

  Offer an anonymized "Series D data company, 1,500 staff" version with real numbers.

• Stories go stale

  Date each one and refresh twice a year.

• Your websiteHomepage logo row: ClickHouse ("Replaced Marketo"), Plaid ("Replaced Marketo"), Webflow ("Replaced Iterable"), Productboard ("Replaced Marketo"), Veriforce ("Replaced Pardot & Marketing Cloud"), AMCS ("Replaced Pardot"), plus Profound, Ivanti, ClickUp, ACV Auctions and Runway, each card with valuation and headcount. One card in the row shows a person's name and job title instead of a company.Source
• Your websiteCustomer stories page, checked October 22, 2026: "All stories (4)": MyOutDesk, GovWell, Hostfully and People Data Labs. None of the six "Replaced Marketo/Pardot/Iterable" brands on the homepage has a story. Page stats: "75% Reduction in MOps hours", "10x Faster campaign launches", "<4 wks Avg. migration timeline".Source
• Your websiteThe Marketo migration page heads a section "Trusted by teams that made the switch" with three numbers ("4 wk Average migration timeline", "1-2 hr Per week from your team", "0 Gap in campaign execution") and no named customer. The Conversion vs Marketo page is a long feature and data-model argument with an FAQ, also without a named customer who switched.Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• HiringProduct Marketing Manager (posted October 5, 2026), the first product marketer: "We ship every week. Most weeks that's a new agent, a new integration, or something a customer asked for on Tuesday." The role owns "Competitive positioning against Marketo, HubSpot, and Pardot", "Sales enablement: the pitch, one-pagers, competitor comparisons" and "Customer insight: calls, win/loss, customer stories", and "Breaking big releases into a run of smaller moments so they keep showing up in market".Source

Publish a "How we do in evaluations" page: the number of bake-offs, the platforms competed against, what was tested (sync, data model, campaign build time) and the win rate, with two short customer quotes. Link it from every compare page and the RFP whitepaper, and offer a structured two-week bake-off as a call to action.

A specific, sourced win rate does more than feature tables, and offering the bake-off turns the evaluation into the sales motion.

• Small sample

  State the count plainly; a 9 of 10 record is still persuasive.

• Competitor pushback

  Describe tests and outcomes, not competitor flaws.

• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• Your websiteSitemap (191 URLs, October 22, 2026): 8 compare pages (Marketo, Pardot, HubSpot, Eloqua, Salesforce Marketing Cloud, Hightouch, Iterable, Customer.io), migration pages for Marketo, Pardot, HubSpot and Eloqua, 24 blog posts, 34 changelog pages, 16 livestream pages, 4 whitepapers, an ROI calculator, a build-vs-buy page and 63 integration pages. There is no pricing page (/pricing returns 404); the ROI calculator says "Book a demo for tailored pricing".Source
• HiringProduct Marketing Manager (posted October 5, 2026), the first product marketer: "We ship every week. Most weeks that's a new agent, a new integration, or something a customer asked for on Tuesday." The role owns "Competitive positioning against Marketo, HubSpot, and Pardot", "Sales enablement: the pitch, one-pagers, competitor comparisons" and "Customer insight: calls, win/loss, customer stories", and "Breaking big releases into a run of smaller moments so they keep showing up in market".Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source

Publish /pricing that explains the model without a full price list: what drives price (contacts, seats, warehouse syncs), what is included (deployment strategist, migration, SOC 2, Slack support), typical starting point if the team is willing, and the ROI calculator. Redirect any old pricing URLs to it.

Buyers who understand the model early arrive at the demo qualified, and a real page captures a search that now hits a dead end.

• Competitors read it

  Explain the model, not the discount levels.

• Your websiteSitemap (191 URLs, October 22, 2026): 8 compare pages (Marketo, Pardot, HubSpot, Eloqua, Salesforce Marketing Cloud, Hightouch, Iterable, Customer.io), migration pages for Marketo, Pardot, HubSpot and Eloqua, 24 blog posts, 34 changelog pages, 16 livestream pages, 4 whitepapers, an ROI calculator, a build-vs-buy page and 63 integration pages. There is no pricing page (/pricing returns 404); the ROI calculator says "Book a demo for tailored pricing".Source
• Your websiteROI calculator: models "reclaimed MOps time, lower cost per campaign, and personalization-driven revenue" on the Forrester Total Economic Impact structure, with editable assumptions and an "Email me the full report (PDF)" option. Events page: one past dinner (Boston MOps, May 2026), a San Francisco marketers meetup and a CMO Huddles conference.Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source

Upload every replay to YouTube with chapters and transcripts, cut 3 to 5 short clips from each for LinkedIn and YouTube Shorts, and add the transcript to each livestream page. Ask co-hosts to share their clip.

The content is already made and features names the audience follows; distribution is the missing half.

• Guest permissions

  Confirm each guest is happy with public replays.

• Your websiteLivestreams page: 13 past sessions since May 2026 (for example "The Marketing Engine Behind Profound's $2b Valuation", "Live Panel: Marketing Operations in the Agent Era" with OpenAI's head of marketing ops, "Marketing Lessons From Launching a $250k Campaign") and 2 upcoming. Co-hosts include MarketingOps.com and CMO Huddles. The YouTube channel has 611 subscribers and 6 videos.Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• HiringGrowth Marketer: "own and build out our demand generation motion": "field events and executive dinners", "paid acquisition across channels", "webinar programs", "Build and scale our SEO presence to capture high-intent organic traffic". Sales Development Representative: "the first dedicated SDR seat", booking meetings "that founders and our enterprise AE actually run", and "Qualify and route inbound leads with fast, thoughtful follow-up".Source

Give the hero video a poster image and load it after first paint, defer non-essential tags until after interaction, remove unused JavaScript and recheck INP. Keep a speed budget for the homepage and compare pages.

A marketing automation vendor's own site is read as a sample of its craft by MOps buyers, and faster interaction helps demo-form completion.

• Losing ad attribution

  Test deferred tags against conversion counts.

• Google PageSpeedHomepage, mobile lab test: performance 73, largest paint 4.1 s (the hero video of agents building a campaign), 900 ms of render-blocking requests and 305 KB of unused JavaScript; desktop 91. Real visitors (Chrome UX Report): homepage LCP 2.1 s and CLS 0, so Core Web Vitals loading passes, but homepage interaction (INP) is 240 ms, above the 200 ms "good" line. Google Tag Manager (495 KB) and Facebook (222 KB) are the largest third-party loads.Source

Route every ROI report request to the SDR with the inputs attached. The first email references their reclaimed hours and cost per campaign, offers a 20-minute review with a deployment strategist, and attaches the matching migration story.

The calculator inputs are the best discovery call notes a team can get before the call.

• Students and researchers

  Filter by company size before outreach.

• Your websiteROI calculator: models "reclaimed MOps time, lower cost per campaign, and personalization-driven revenue" on the Forrester Total Economic Impact structure, with editable assumptions and an "Email me the full report (PDF)" option. Events page: one past dinner (Boston MOps, May 2026), a San Francisco marketers meetup and a CMO Huddles conference.Source
• HiringGrowth Marketer: "own and build out our demand generation motion": "field events and executive dinners", "paid acquisition across channels", "webinar programs", "Build and scale our SEO presence to capture high-intent organic traffic". Sales Development Representative: "the first dedicated SDR seat", booking meetings "that founders and our enterprise AE actually run", and "Qualify and route inbound leads with fast, thoughtful follow-up".Source
• HiringDeployment Strategist (posted October 21, 2026): "A $100k+ deal does not survive on a nice pitch or a self-serve onboarding flow. It survives if the customer sees value in the pilot." Duties: proof-of-concepts with sales, "Customer migration" from "a customer's existing marketing infrastructure onto Conversion", and feeding customer input to product. A Founding Product Manager, Forward Deployed Engineer and Solutions Engineer were also posted in September 2026.Source

Publish a monthly digest by theme (migration, agents, Salesforce sync, attribution), with a two-minute video and one customer use. Send it to open opportunities and customers, and link it from every compare page as proof of pace against incumbents.

Shipping speed is a selling point against tools "coasting for a decade", but only when it is packaged.

• Too much detail

  Lead with outcomes, link to the changelog.

• Your websiteChangelog: "4,617 PRs shipped in the last year on 326 of 365 days" and 33 published updates in 2026. The October 19 entry alone ships sending as the contact's CRM owner, CC on sends, Wistia webinars, picklist fields and warehouse sync drafts.Source
• HiringProduct Marketing Manager (posted October 5, 2026), the first product marketer: "We ship every week. Most weeks that's a new agent, a new integration, or something a customer asked for on Tuesday." The role owns "Competitive positioning against Marketo, HubSpot, and Pardot", "Sales enablement: the pitch, one-pagers, competitor comparisons" and "Customer insight: calls, win/loss, customer stories", and "Breaking big releases into a run of smaller moments so they keep showing up in market".Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source

List 40 buyer questions, check what assistants answer today, and publish short, factual answer pages and FAQ blocks with dates and numbers. Re-check the answers monthly.

Clear, specific pages are what assistants quote, and the buyer sees Conversion before visiting any site.

• Assistant answers change

  Track trends, not single checks.

• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• Your websiteThe Marketo migration page heads a section "Trusted by teams that made the switch" with three numbers ("4 wk Average migration timeline", "1-2 hr Per week from your team", "0 Gap in campaign execution") and no named customer. The Conversion vs Marketo page is a long feature and data-model argument with an FAQ, also without a named customer who switched.Source
• Your websiteSitemap (191 URLs, October 22, 2026): 8 compare pages (Marketo, Pardot, HubSpot, Eloqua, Salesforce Marketing Cloud, Hightouch, Iterable, Customer.io), migration pages for Marketo, Pardot, HubSpot and Eloqua, 24 blog posts, 34 changelog pages, 16 livestream pages, 4 whitepapers, an ROI calculator, a build-vs-buy page and 63 integration pages. There is no pricing page (/pricing returns 404); the ROI calculator says "Book a demo for tailored pricing".Source
• Competitor researchThe incumbents Conversion names on every page are Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement (Pardot), HubSpot Marketing Hub and Oracle Eloqua; its compare pages also take on warehouse-native and lifecycle tools Hightouch, Iterable and Customer.io.See the research Source

Pick six cities by target-account density, run one dinner a month for 12 MOps leaders with a customer who switched as host, and follow up with a migration assessment offer.

Small rooms with peers build the trust a six-figure switch needs, and each dinner generates multi-threaded pipeline.

• Low attendance

  Confirm a week out and over-invite.

• HiringGrowth Marketer: "own and build out our demand generation motion": "field events and executive dinners", "paid acquisition across channels", "webinar programs", "Build and scale our SEO presence to capture high-intent organic traffic". Sales Development Representative: "the first dedicated SDR seat", booking meetings "that founders and our enterprise AE actually run", and "Qualify and route inbound leads with fast, thoughtful follow-up".Source
• Your websiteROI calculator: models "reclaimed MOps time, lower cost per campaign, and personalization-driven revenue" on the Forrester Total Economic Impact structure, with editable assumptions and an "Email me the full report (PDF)" option. Events page: one past dinner (Boston MOps, May 2026), a San Francisco marketers meetup and a CMO Huddles conference.Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• HiringGTM Engineer: "We operate a heavy enterprise motion, which means data and personalization are critical"; builds "best-fit customer profile models and segmentation logic", implements "intent signals for warm outbound", and runs the stack ("Salesforce, Conversion, Gong, Clay, Heyreach, OutboundSync, Sumble"). The post says "$0 to $6M ARR in under 12 months, 4000+ customers" and over $28 million raised.Source

Offer a free readiness audit before purchase: with read-only access, agents inventory the Marketo or Pardot instance and return a report (programs, broken assets, unused fields, estimated weeks). The strategist walks through it.

It shows the product working on the buyer's data before contract and sizes the deal at the same time.

• Security objections

  Read-only scope and SOC 2 documentation up front.

• Your websiteThe Marketo migration page heads a section "Trusted by teams that made the switch" with three numbers ("4 wk Average migration timeline", "1-2 hr Per week from your team", "0 Gap in campaign execution") and no named customer. The Conversion vs Marketo page is a long feature and data-model argument with an FAQ, also without a named customer who switched.Source
• HiringDeployment Strategist (posted October 21, 2026): "A $100k+ deal does not survive on a nice pitch or a self-serve onboarding flow. It survives if the customer sees value in the pilot." Duties: proof-of-concepts with sales, "Customer migration" from "a customer's existing marketing infrastructure onto Conversion", and feeding customer input to product. A Founding Product Manager, Forward Deployed Engineer and Solutions Engineer were also posted in September 2026.Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source

Monitor job boards for Marketo, Pardot and Eloqua roles at 500+ person companies, enrich the MOps leader, and send a sequence that offers agents for the backlog plus the readiness audit.

Hiring for legacy admin work is a dated, specific sign of pain, and the message is relevant on its face.

• Recruiters reply

  Target the hiring manager, not the recruiter.

• HiringGTM Engineer: "We operate a heavy enterprise motion, which means data and personalization are critical"; builds "best-fit customer profile models and segmentation logic", implements "intent signals for warm outbound", and runs the stack ("Salesforce, Conversion, Gong, Clay, Heyreach, OutboundSync, Sumble"). The post says "$0 to $6M ARR in under 12 months, 4000+ customers" and over $28 million raised.Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source
• Your websiteThe Marketo migration page heads a section "Trusted by teams that made the switch" with three numbers ("4 wk Average migration timeline", "1-2 hr Per week from your team", "0 Gap in campaign execution") and no named customer. The Conversion vs Marketo page is a long feature and data-model argument with an FAQ, also without a named customer who switched.Source

Write one page and one email per stakeholder: RevOps (Salesforce sync detail), IT and security (SOC 2, roles, audit logs), procurement (contract and migration cost), CMO (pipeline reporting). Give AEs a "send to your stakeholder" kit.

Champions lose deals when they cannot answer colleagues; equipping them shortens the 90-day cycle.

• Outdated security claims

  Link to the trust center as the source.

• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source
• HiringProduct Marketing Manager (posted October 5, 2026), the first product marketer: "We ship every week. Most weeks that's a new agent, a new integration, or something a customer asked for on Tuesday." The role owns "Competitive positioning against Marketo, HubSpot, and Pardot", "Sales enablement: the pitch, one-pagers, competitor comparisons" and "Customer insight: calls, win/loss, customer stories", and "Breaking big releases into a run of smaller moments so they keep showing up in market".Source
• Your websiteROI calculator: models "reclaimed MOps time, lower cost per campaign, and personalization-driven revenue" on the Forrester Total Economic Impact structure, with editable assumptions and an "Email me the full report (PDF)" option. Events page: one past dinner (Boston MOps, May 2026), a San Francisco marketers meetup and a CMO Huddles conference.Source

Recruit ten MOps consultancies with a referral fee, certification, co-delivered migrations and a listing page. Start with firms whose clients run Marketo on Snowflake.

Consultants are trusted advisers in exactly the switch Conversion sells, and they extend deployment capacity.

• Partners favour incumbents

  Pay on migrations and give them leads.

• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• Your websiteLivestreams page: 13 past sessions since May 2026 (for example "The Marketing Engine Behind Profound's $2b Valuation", "Live Panel: Marketing Operations in the Agent Era" with OpenAI's head of marketing ops, "Marketing Lessons From Launching a $250k Campaign") and 2 upcoming. Co-hosts include MarketingOps.com and CMO Huddles. The YouTube channel has 611 subscribers and 6 videos.Source
• HiringDeployment Strategist (posted October 21, 2026): "A $100k+ deal does not survive on a nice pitch or a self-serve onboarding flow. It survives if the customer sees value in the pilot." Duties: proof-of-concepts with sales, "Customer migration" from "a customer's existing marketing infrastructure onto Conversion", and feeding customer input to product. A Founding Product Manager, Forward Deployed Engineer and Solutions Engineer were also posted in September 2026.Source

Add the four footer comparisons to the menu, link each from related blog posts, add the matching customer story, and research whether buyers also compare against Braze or Adobe Journey Optimizer before writing more.

Comparison pages are high-intent and already written; internal links and proof lift them quickly.

• Thin pages

  Only publish where there is a real story.

• Your websiteSitemap (191 URLs, October 22, 2026): 8 compare pages (Marketo, Pardot, HubSpot, Eloqua, Salesforce Marketing Cloud, Hightouch, Iterable, Customer.io), migration pages for Marketo, Pardot, HubSpot and Eloqua, 24 blog posts, 34 changelog pages, 16 livestream pages, 4 whitepapers, an ROI calculator, a build-vs-buy page and 63 integration pages. There is no pricing page (/pricing returns 404); the ROI calculator says "Book a demo for tailored pricing".Source
• Your websiteHomepage logo row: ClickHouse ("Replaced Marketo"), Plaid ("Replaced Marketo"), Webflow ("Replaced Iterable"), Productboard ("Replaced Marketo"), Veriforce ("Replaced Pardot & Marketing Cloud"), AMCS ("Replaced Pardot"), plus Profound, Ivanti, ClickUp, ACV Auctions and Runway, each card with valuation and headcount. One card in the row shows a person's name and job title instead of a company.Source
• Competitor researchThe incumbents Conversion names on every page are Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement (Pardot), HubSpot Marketing Hub and Oracle Eloqua; its compare pages also take on warehouse-native and lifecycle tools Hightouch, Iterable and Customer.io.See the research Source

At day 30 after go-live, send a one-page review: hours saved, campaigns shipped, time per campaign before and after, agent tasks run. The champion forwards it to their CMO; the strategist uses it to plan expansion.

A champion who can show results internally renews and expands, and the reviews feed the case studies.

• Weak early numbers

  Set expectations and show progress, not just totals.

• Your websiteCustomer stories page, checked October 22, 2026: "All stories (4)": MyOutDesk, GovWell, Hostfully and People Data Labs. None of the six "Replaced Marketo/Pardot/Iterable" brands on the homepage has a story. Page stats: "75% Reduction in MOps hours", "10x Faster campaign launches", "<4 wks Avg. migration timeline".Source
• HiringDeployment Strategist (posted October 21, 2026): "A $100k+ deal does not survive on a nice pitch or a self-serve onboarding flow. It survives if the customer sees value in the pilot." Duties: proof-of-concepts with sales, "Customer migration" from "a customer's existing marketing infrastructure onto Conversion", and feeding customer input to product. A Founding Product Manager, Forward Deployed Engineer and Solutions Engineer were also posted in September 2026.Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source

After each 30-day review, ask the champion for two peer introductions, with a donation or event invite as thanks. Track referrals by champion and invite referrers to host dinners.

Referred enterprise deals close faster and need fewer stakeholder proofs.

• Ask fatigue

  Ask once per customer per half-year.

• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• Your websiteCustomer stories page, checked October 22, 2026: "All stories (4)": MyOutDesk, GovWell, Hostfully and People Data Labs. None of the six "Replaced Marketo/Pardot/Iterable" brands on the homepage has a story. Page stats: "75% Reduction in MOps hours", "10x Faster campaign launches", "<4 wks Avg. migration timeline".Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source

Survey 500 MOps leaders with MarketingOps.com and combine it with aggregated platform data (campaign build times, agent task volumes). Publish yearly, present at a livestream and send personalized benchmarks to target accounts.

Original data earns citations and gives every outbound touch a useful reason to reach out.

• Low response

  Use co-host lists and incentives.

• Your websiteCustomer stories page, checked October 22, 2026: "All stories (4)": MyOutDesk, GovWell, Hostfully and People Data Labs. None of the six "Replaced Marketo/Pardot/Iterable" brands on the homepage has a story. Page stats: "75% Reduction in MOps hours", "10x Faster campaign launches", "<4 wks Avg. migration timeline".Source
• Your websiteLivestreams page: 13 past sessions since May 2026 (for example "The Marketing Engine Behind Profound's $2b Valuation", "Live Panel: Marketing Operations in the Agent Era" with OpenAI's head of marketing ops, "Marketing Lessons From Launching a $250k Campaign") and 2 upcoming. Co-hosts include MarketingOps.com and CMO Huddles. The YouTube channel has 611 subscribers and 6 videos.Source
• Your websiteROI calculator: models "reclaimed MOps time, lower cost per campaign, and personalization-driven revenue" on the Forrester Total Economic Impact structure, with editable assumptions and an "Email me the full report (PDF)" option. Events page: one past dinner (Boston MOps, May 2026), a San Francisco marketers meetup and a CMO Huddles conference.Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source

Package one or two agents (campaign QA, reporting) as a self-serve add-on that connects to an existing MAP, with card checkout. Use it as a path to full migration.

It widens the funnel without diluting enterprise sales, and usage data identifies migration-ready accounts.

• Distracts from enterprise

  Small dedicated team and a clear ceiling.

• HiringGTM Engineer: "We operate a heavy enterprise motion, which means data and personalization are critical"; builds "best-fit customer profile models and segmentation logic", implements "intent signals for warm outbound", and runs the stack ("Salesforce, Conversion, Gong, Clay, Heyreach, OutboundSync, Sumble"). The post says "$0 to $6M ARR in under 12 months, 4000+ customers" and over $28 million raised.Source
• HiringEnterprise Account Executive: best-fit customer profile is "Directors and VPs of Marketing Ops at 500+ employee companies", "ACVs: six figures and up", "Cycle length: 90+ days", "typically navigating 5 to 8 stakeholders across marketing, RevOps, IT, security, and procurement". "Founder-led sales is how we operate."Source
• Your websiteChangelog: "4,617 PRs shipped in the last year on 326 of 365 days" and 33 published updates in 2026. The October 19 entry alone ships sending as the contact's CRM owner, CC on sends, Wistia webinars, picklist fields and warehouse sync drafts.Source

Turn the average into a guarantee with clear conditions (instance size, customer responsiveness). Publish it on migration pages and in proposals.

A guarantee converts a claim into a commitment that procurement and CFOs can price.

• Large instances overrun

  Scale the window by program count.

• Your websiteThe Marketo migration page heads a section "Trusted by teams that made the switch" with three numbers ("4 wk Average migration timeline", "1-2 hr Per week from your team", "0 Gap in campaign execution") and no named customer. The Conversion vs Marketo page is a long feature and data-model argument with an FAQ, also without a named customer who switched.Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source
• Your websiteCustomer stories page, checked October 22, 2026: "All stories (4)": MyOutDesk, GovWell, Hostfully and People Data Labs. None of the six "Replaced Marketo/Pardot/Iterable" brands on the homepage has a story. Page stats: "75% Reduction in MOps hours", "10x Faster campaign launches", "<4 wks Avg. migration timeline".Source

Publish a free, linkable reference for Marketo, Pardot, Eloqua and HubSpot concepts, with examples, as a page and a downloadable sheet. Promote it in MOps communities.

Reference material earns links and repeat visits from exactly the audience Conversion sells to.

• Helps rivals

  Accept it; the brand gain is larger.

• Your websiteThe Marketo migration page heads a section "Trusted by teams that made the switch" with three numbers ("4 wk Average migration timeline", "1-2 hr Per week from your team", "0 Gap in campaign execution") and no named customer. The Conversion vs Marketo page is a long feature and data-model argument with an FAQ, also without a named customer who switched.Source
• Your websiteSitemap (191 URLs, October 22, 2026): 8 compare pages (Marketo, Pardot, HubSpot, Eloqua, Salesforce Marketing Cloud, Hightouch, Iterable, Customer.io), migration pages for Marketo, Pardot, HubSpot and Eloqua, 24 blog posts, 34 changelog pages, 16 livestream pages, 4 whitepapers, an ROI calculator, a build-vs-buy page and 63 integration pages. There is no pricing page (/pricing returns 404); the ROI calculator says "Book a demo for tailored pricing".Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source

Turn it into a public page with the budget split, results by channel and what Conversion would change, updated after each launch. Use Mosaic attribution for the numbers.

Transparency builds trust with a skeptical audience and shows the product's attribution in use.

• Sharing sensitive numbers

  Round figures and omit vendor rates.

• Your websiteLivestreams page: 13 past sessions since May 2026 (for example "The Marketing Engine Behind Profound's $2b Valuation", "Live Panel: Marketing Operations in the Agent Era" with OpenAI's head of marketing ops, "Marketing Lessons From Launching a $250k Campaign") and 2 upcoming. Co-hosts include MarketingOps.com and CMO Huddles. The YouTube channel has 611 subscribers and 6 videos.Source
• Your websiteChangelog: "4,617 PRs shipped in the last year on 326 of 365 days" and 33 published updates in 2026. The October 19 entry alone ships sending as the contact's CRM owner, CC on sends, Wistia webinars, picklist fields and warehouse sync drafts.Source
• HiringContent Marketer: "We sell to marketers... they can clock a keyword-stuffed blog post in about four seconds." The buyers are "MOps directors and the managers under them", "one of the most underserved audiences in B2B". "Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes." Material to work with: "a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record". The role owns search and "get us cited in the answers people now get from ChatGPT and Claude", plus webinars and partner programming.Source

Add a public request board tied to the changelog: each shipped item notes the request and how many customers asked. Notify requesters when it ships.

Seeing requests ship builds loyalty and is proof of speed for prospects.

• Public roadmap pressure

  Show shipped and under review only.

• HiringProduct Marketing Manager (posted October 5, 2026), the first product marketer: "We ship every week. Most weeks that's a new agent, a new integration, or something a customer asked for on Tuesday." The role owns "Competitive positioning against Marketo, HubSpot, and Pardot", "Sales enablement: the pitch, one-pagers, competitor comparisons" and "Customer insight: calls, win/loss, customer stories", and "Breaking big releases into a run of smaller moments so they keep showing up in market".Source
• Your websiteChangelog: "4,617 PRs shipped in the last year on 326 of 365 days" and 33 published updates in 2026. The October 19 entry alone ships sending as the contact's CRM owner, CC on sends, Wistia webinars, picklist fields and warehouse sync drafts.Source