PointOne growth playbook

Add one signup block to every blog post, conference guide and case study (end of article plus an inline block after the first section), and a footer field site-wide. Offer it as "the weekly brief on legal AI and the business of law" with two recent issues as examples. Then set a cadence the team can keep: a short weekly issue (one essay, three links, one customer number) instead of occasional long pieces, with essays every few weeks. If weekly is not realistic, change the promise on the page to the real rhythm. Track subscribers from each placement and the demos they book within 90 days.

Readers who come for a guide on UTBMS codes or pre-bill review are exactly the operations and finance leaders PointOne sells to, and a newsletter keeps them close until they are ready to buy. A promise kept also builds the trust a legal audience expects.

[ ] Inline block after the first section of every blog post
[ ] End-of-article block on posts, guides and case studies
[ ] Footer email field site-wide
[ ] Page copy matches the real cadence
[ ] Subscribers tagged by source post
[ ] Welcome email with the three best past issues
[ ] Monthly report: signups by placement, demos from subscribers

• Forms slow the page

  Load the embed only when it scrolls into view.

• Weekly is too much for a small team

  Keep weekly issues short and reuse blog and customer material.

• Your websiteAttorney Intelligence, "The PointOne Newsletter": the page says issues are "delivered weekly to your inbox" and carries a beehiiv signup form. The archive shows 18 issues between March 13 and July 17, 2025 (weekly), but nine issues since March 20, 2026: March 20, April 10, May 15, July 1, July 9, July 27, two on August 31 and September 28 (checked October 22, 2026).Source
• Your websiteThe blog (77 posts in the sitemap, categories including Time Tracking, Billing & Compliance, Comparisons & Alternatives, Integrations & Ecosystem and Conference Guides) has no newsletter signup: none on the blog index, the sampled posts, the homepage, /customers, /product/time, an integration page or /demo. The signup appears only on the Attorney Intelligence pages (checked October 22, 2026).Source
• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source

Fill the title and social title for each of the 17 posts from its headline (under 60 characters, keyword first, "| PointOne" at the end). Find why the Framer template drops the title for new posts and fix the field mapping so it cannot recur. Request re-indexing in Search Console and check the previews in LinkedIn's post inspector.

Titles are the strongest on-page search signal and the first thing a reader sees in a share; blank titles throw away the traffic the posts were written for.

• Old URLs already indexed with blank titles

  Re-indexing usually refreshes them within days.

• Your websiteSeventeen of the 77 blog posts, mostly the newest, have the page title and social-preview title " - PointOne" with nothing before the dash, although the on-page headline is fine. They include the ClioCon 2026 guide, the Future Lawyer Canada 2026 guide, "top AI pre-bill review software" for 2027, the iTimekeep renewal post, the Filevine integration post and the post on proving an AI timekeeping vendor works before a firm-wide rollout (checked twice on October 22, 2026).Source
• Your websiteThe blog (77 posts in the sitemap, categories including Time Tracking, Billing & Compliance, Comparisons & Alternatives, Integrations & Ecosystem and Conference Guides) has no newsletter signup: none on the blog index, the sampled posts, the homepage, /customers, /product/time, an integration page or /demo. The signup appears only on the Attorney Intelligence pages (checked October 22, 2026).Source
• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source

Give each comparison its own URL (/compare/pointone-vs-laurel and so on) with a fair table: capture method, OCG enforcement, billing systems supported, security certifications, deployment, and switching help. Retitle the billables.ai page. Link them from the "Comparisons & Alternatives" blog category and give the SDRs the links.

Buyers search "X vs Y" before shortlisting, and fair comparison pages convert at a much higher rate than general guides.

• Out-of-date claims

  Date each page and cite the rival's own pages.

• Your website/capture-more-billables is a comparison page ("Why firm consistently choose PointOne over billables.ai") with the page title just "PointOne". The sitemap has no other comparison pages.Source
• Your websitePointOne's own "10 Best Tools" post compares PointOne with Ajax, Laurel ("focused largely on accounting firms"), Billables.ai, Clio Duo, BigHand SmartTime, Intapp Time, Lawgro MagicTime, WiseTime and Memtime.Source
• Competitor researchRivals' own homepages: Laurel, "AI Timekeeping & Work Intelligence Platform"; BigHand, "Decision intelligence for law firms across support workflow, resourcing, pricing, and insight".See the research Source
• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source

Keep the form short but add one dropdown for the billing or practice system. Route the request to the SDR with that integration story, send an instant email with the matching integration page and case study, and show the right logo on the thank-you page.

A tailored first reply raises show rates, and the answer tells sales which integrations drive pipeline.

• Fewer submissions

  Make the field optional if completion drops.

• Your websiteThe /demo page asks only for a work email ("What's your work email?").Source
• Your websiteEighteen integration pages: Clio, Aderant, Elite, SurePoint, Juris, Filevine, MyCase, TimeSolv, LeanLaw, QuickBooks, RingCentral, Webex, Microsoft 365, SharePoint, Harvey and others. The Harvey connector lets firms "compare AI-assisted and non-AI-assisted work" and "inform pricing". News also covers a ProfitSolv partnership and a SurePoint integration.Source
• HiringSales Development Representative (posted October 10, 2026): PointOne "is the AI revenue platform for professional services", "has raised over $20M and grown revenue over 17x over the past 12 months". SDRs "Research and identify target law firm accounts", run "email, LinkedIn, and phone campaigns", and "Represent PointOne at conferences". OTE $110-130K.Source

Swap every real name for clearly fictional firms and matters, apply the same rule in sales decks and videos, and add it to the brand kit the Brand Designer is building.

In a profession built on confidentiality, the demo itself should model discretion; it removes a small doubt from enterprise buyers.

• Fictional names look generic

  Write realistic matters with invented names.

• Your websiteHomepage: H1 "AI time entry, compliance, and analytics"; page title "AI Timekeeping and Bill Review for Law Firms"; "Trusted by 250+ firms"; six testimonials. The product mockups show sample time entries for well-known companies as clients (for example "Sony, Inc", "Stripe, Inc", "Geico Insurance" and "Morgan Stanley").Source
• HiringBrand Designer (posted September 30, 2026): "define how we show up and build the creative engine behind our growth"; own the brand kit and templates; "Build a repeatable video engine, including short-form social content, product storytelling, customer interviews, event coverage and campaign films"; the brand "must make complex ideas clear, credible and memorable".Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source

Choose one category line and one supporting sentence, test them with five customers, and roll them across the homepage, meta descriptions, LinkedIn, job posts, the newsletter and press boilerplate. Keep the broader "time data layer" story for investors and recruiting pages.

A consistent category line makes PointOne easier to remember and to recommend, and it helps AI assistants describe it the same way.

• Narrowing too early

  Keep the bigger vision for investors and recruiting.

• Your websiteHomepage: H1 "AI time entry, compliance, and analytics"; page title "AI Timekeeping and Bill Review for Law Firms"; "Trusted by 250+ firms"; six testimonials. The product mockups show sample time entries for well-known companies as clients (for example "Sony, Inc", "Stripe, Inc", "Geico Insurance" and "Morgan Stanley").Source
• HiringSales Development Representative (posted October 10, 2026): PointOne "is the AI revenue platform for professional services", "has raised over $20M and grown revenue over 17x over the past 12 months". SDRs "Research and identify target law firm accounts", run "email, LinkedIn, and phone campaigns", and "Represent PointOne at conferences". OTE $110-130K.Source
• HiringStrategy & Operations (posted October 4, 2026): PointOne is "building the time data layer for all knowledge work", with "250+ firms relying on us worldwide". Recent projects for the role: "Strategy and outreach to leaders in a new vertical we're entering", "a novel recruiting event" and "Content and timing for a new product launch".Source
• Your websiteSeries A announcement (April 21, 2026): $16 million led by 8VC with Bessemer Venture Partners, General Catalyst and Y Combinator, $20 million raised in total, from "a dozen people doing the work of a hundred". Other news: the Minnesota Attorney General's Office deploying PointOne statewide, SOC 2 and ISO 27001.Source

Ask for a review at three moments: after the 90-day adoption review, after a firm sees its first month of recovered hours, and after a renewal. Send a direct link to one platform per customer, rotate platforms, and reply to every review. Add the badges to the customers page and demo page.

Buyers check review sites before shortlisting, and asking right after a measured win produces specific, credible reviews.

• Platform rules on incentives

  Follow each platform's review policy.

• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source
• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source
• HiringCustomer Success Manager (open since February 2026): "Manage our pilot process to ensure we convert prospective customers into closed contracts", lead onboarding and training, own "retention, engagement, and satisfaction" and "Help turn our customers into champions".Source

Add the standard in-app rating prompt after a positive moment (a full day captured, a week of entries approved), never during entry. Link the App Store page from the product page.

A handful of prompts to satisfied daily users can lift the count quickly and reassure buyers checking the app.

• Annoying prompts

  Only after positive moments, rarely.

• App StoreThe PointOne Time iOS app is rated 5.0 from 7 ratings (last updated August 25, 2026).Source
• HiringProduct Engineer (posted October 8, 2026): "More than 225 law firms use PointOne today, and demand is growing faster than we can build for it"; each engineer is "the technical owner for a set of key firms". A Forward Deployed Engineer (posted October 10, 2026) will "Drive the success of strategic customer accounts" and "Regularly connect with and visit customers"; the post says PointOne delivers "hard ROI" and is "one of the stickiest tools in a law firm".Source

For each event: publish the guide four weeks ahead, add a "meet the team at the event" form with time slots, send the guide to target accounts with a meeting ask (SDRs), and publish a "what we heard" recap within a week with a follow-up offer to everyone met. Measure meetings and opportunities per event.

Event guides already attract the right readers; asking for a specific meeting turns attention into pipeline.

• Guides go stale after the date

  Turn each into the recap after the event.

• Your websiteConference guides on the blog: ClioCon 2026 (October 26-27, Boston; ends "Stop by PointOne" and "book a demo"), Future Lawyer Canada (November 24-25, Toronto), Lex Summit, TLTF Summit, Legal Geek, Legal Innovators New York and ILTACON 2026.Source
• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source
• HiringSales Development Representative (posted October 10, 2026): PointOne "is the AI revenue platform for professional services", "has raised over $20M and grown revenue over 17x over the past 12 months". SDRs "Research and identify target law firm accounts", run "email, LinkedIn, and phone campaigns", and "Represent PointOne at conferences". OTE $110-130K.Source

List PointOne in every partner directory that exists (Clio's app directory and others), with the same screenshots and a case study from that partner's users. Agree one co-marketing action per partner per quarter: a joint webinar, a newsletter feature or a customer story.

Partner directories reach buyers already committed to a system PointOne fits, at the moment they shop for add-ons.

• Partners compete with features of their own

  Lead with what the partner does not offer.

• Your websiteEighteen integration pages: Clio, Aderant, Elite, SurePoint, Juris, Filevine, MyCase, TimeSolv, LeanLaw, QuickBooks, RingCentral, Webex, Microsoft 365, SharePoint, Harvey and others. The Harvey connector lets firms "compare AI-assisted and non-AI-assisted work" and "inform pricing". News also covers a ProfitSolv partnership and a SurePoint integration.Source
• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source
• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source

Build a calculator: timekeepers, average rate, hours per day, with the case study range applied, showing recovered revenue per year. Cite the case studies under the result, and offer a pilot to prove it. Pass the inputs to the demo form.

A dollar number for their own firm turns a general claim into a business case the managing partner can take to the committee.

• Overpromising

  Show a range and the source cases.

• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source
• HiringCustomer Success Manager (open since February 2026): "Manage our pilot process to ensure we convert prospective customers into closed contracts", lead onboarding and training, own "retention, engagement, and satisfaction" and "Help turn our customers into champions".Source

Package the pilot: 30 days, a set number of volunteer timekeepers, two agreed measures (recovered hours, entry time saved), a mid-point check and a final readout. Publish the outline on the site and use the same template in every deal.

Clear success criteria shorten decisions and make the readout a ready-made business case.

• Small pilots miss the full effect

  Include a mix of heavy and light timekeepers.

• HiringCustomer Success Manager (open since February 2026): "Manage our pilot process to ensure we convert prospective customers into closed contracts", lead onboarding and training, own "retention, engagement, and satisfaction" and "Help turn our customers into champions".Source
• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source
• Your websiteSeventeen of the 77 blog posts, mostly the newest, have the page title and social-preview title " - PointOne" with nothing before the dash, although the on-page headline is fine. They include the ClioCon 2026 guide, the Future Lawyer Canada 2026 guide, "top AI pre-bill review software" for 2027, the iTimekeep renewal post, the Filevine integration post and the post on proving an AI timekeeping vendor works before a firm-wide rollout (checked twice on October 22, 2026).Source

Build account lists by the billing system a firm uses (from job posts, case studies and public tech mentions), and write one sequence per system: the integration, a case study from a firm on the same system, and a pilot offer.

A message that names the buyer's own system and a peer firm's result gets far more replies than a generic AI pitch.

• Wrong system data

  Confirm on the first call.

• HiringSales Development Representative (posted October 10, 2026): PointOne "is the AI revenue platform for professional services", "has raised over $20M and grown revenue over 17x over the past 12 months". SDRs "Research and identify target law firm accounts", run "email, LinkedIn, and phone campaigns", and "Represent PointOne at conferences". OTE $110-130K.Source
• Your websiteEighteen integration pages: Clio, Aderant, Elite, SurePoint, Juris, Filevine, MyCase, TimeSolv, LeanLaw, QuickBooks, RingCentral, Webex, Microsoft 365, SharePoint, Harvey and others. The Harvey connector lets firms "compare AI-assisted and non-AI-assisted work" and "inform pricing". News also covers a ProfitSolv partnership and a SurePoint integration.Source
• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source

Film three customers on the day of a case study interview: a two-minute story, three 20-second clips for LinkedIn and one quote card. Put the films on the case study pages and in SDR sequences.

Lawyers trust other lawyers; seeing a managing partner explain the result is more persuasive than any copy.

• Customers decline filming

  Offer audio with screen recordings.

• HiringBrand Designer (posted September 30, 2026): "define how we show up and build the creative engine behind our growth"; own the brand kit and templates; "Build a repeatable video engine, including short-form social content, product storytelling, customer interviews, event coverage and campaign films"; the brand "must make complex ideas clear, credible and memorable".Source
• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source

Build landing pages for the practices where billing rules hurt most: insurance defense, litigation and bankruptcy. Each shows the typical guideline problems, how PointOne handles them, a case study from that practice and a pilot offer.

Firms in heavily regulated billing practices feel rejected invoices directly, so a page that names their problem converts well.

• Thin pages

  Only publish where there is real proof.

• Your websiteHomepage: H1 "AI time entry, compliance, and analytics"; page title "AI Timekeeping and Bill Review for Law Firms"; "Trusted by 250+ firms"; six testimonials. The product mockups show sample time entries for well-known companies as clients (for example "Sony, Inc", "Stripe, Inc", "Geico Insurance" and "Morgan Stanley").Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source
• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source

Write the Minnesota story as a case study, build a public-sector page (security, procurement, deployment), and reach out to other attorneys general and county and city legal offices through their associations.

A reference from one statewide office is persuasive to peers, and public-sector deals are large and sticky.

• Slow procurement

  Run alongside faster private-firm sales.

• Your websiteSeries A announcement (April 21, 2026): $16 million led by 8VC with Bessemer Venture Partners, General Catalyst and Y Combinator, $20 million raised in total, from "a dozen people doing the work of a hundred". Other news: the Minnesota Attorney General's Office deploying PointOne statewide, SOC 2 and ISO 27001.Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source
• HiringStrategy & Operations (posted October 4, 2026): PointOne is "building the time data layer for all knowledge work", with "250+ firms relying on us worldwide". Recent projects for the role: "Strategy and outreach to leaders in a new vertical we're entering", "a novel recruiting event" and "Content and timing for a new product launch".Source

List each third-party tool with its owner and purpose, remove duplicates and unused tags, load forms and videos only when they scroll into view, and set a weight budget for new pages.

Speed stays a quiet advantage only if someone owns it as marketing adds tools.

• Losing tracking data

  Remove only tools nobody uses.

• PageSpeedReal visitors pass Core Web Vitals on pointone.com (Chrome UX Report 75th percentile: LCP 0.8 s and improving, INP 92 ms, CLS 0). The mobile lab test scores 52 for performance: 5.2 MB over 201 requests, 2.4 MB of JavaScript (872 KB unused) and 19 third-party services.Source
• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source

With customer consent and strict aggregation, publish a yearly report: time by task type, captured vs previously missed time, AI-assisted share by practice. Launch it through the newsletter, at ILTACON and in legal press.

Original data earns press and links, and positions PointOne as the authority on the business of law.

• Client confidentiality

  Only aggregated data with consent; suppress small groups.

• Your websiteEighteen integration pages: Clio, Aderant, Elite, SurePoint, Juris, Filevine, MyCase, TimeSolv, LeanLaw, QuickBooks, RingCentral, Webex, Microsoft 365, SharePoint, Harvey and others. The Harvey connector lets firms "compare AI-assisted and non-AI-assisted work" and "inform pricing". News also covers a ProfitSolv partnership and a SurePoint integration.Source
• HiringStrategy & Operations (posted October 4, 2026): PointOne is "building the time data layer for all knowledge work", with "250+ firms relying on us worldwide". Recent projects for the role: "Strategy and outreach to leaders in a new vertical we're entering", "a novel recruiting event" and "Content and timing for a new product launch".Source
• Your websiteAttorney Intelligence, "The PointOne Newsletter": the page says issues are "delivered weekly to your inbox" and carries a beehiiv signup form. The archive shows 18 issues between March 13 and July 17, 2025 (weekly), but nine issues since March 20, 2026: March 20, April 10, May 15, July 1, July 9, July 27, two on August 31 and September 28 (checked October 22, 2026).Source
• HiringProduct Engineer (posted October 8, 2026): "More than 225 law firms use PointOne today, and demand is growing faster than we can build for it"; each engineer is "the technical owner for a set of key firms". A Forward Deployed Engineer (posted October 10, 2026) will "Drive the success of strategic customer accounts" and "Regularly connect with and visit customers"; the post says PointOne delivers "hard ROI" and is "one of the stickiest tools in a law firm".Source

Run a pilot with ten firms in the new vertical, adapting the billing rules and integrations minimally. Measure capture accuracy, adoption and willingness to pay against law firms, and only then build a separate site section.

A pilot answers the expansion question with data, without diluting the law firm message that is working.

• Distraction from law firms

  Keep the pilot small and separately staffed.

• HiringStrategy & Operations (posted October 4, 2026): PointOne is "building the time data layer for all knowledge work", with "250+ firms relying on us worldwide". Recent projects for the role: "Strategy and outreach to leaders in a new vertical we're entering", "a novel recruiting event" and "Content and timing for a new product launch".Source
• HiringSales Development Representative (posted October 10, 2026): PointOne "is the AI revenue platform for professional services", "has raised over $20M and grown revenue over 17x over the past 12 months". SDRs "Research and identify target law firm accounts", run "email, LinkedIn, and phone campaigns", and "Represent PointOne at conferences". OTE $110-130K.Source
• Your websitePointOne's own "10 Best Tools" post compares PointOne with Ajax, Laurel ("focused largely on accounting firms"), Billables.ai, Clio Duo, BigHand SmartTime, Intapp Time, Lawgro MagicTime, WiseTime and Memtime.Source

Package an "AI ROI" report as an entry offer: connect the firm's AI tools and time data, show where AI reduced effort, and recommend pricing changes. Use it to land firms that are not yet ready to replace their timekeeping.

It gives PointOne a second way in, tied to a question every firm leader is being asked.

• Data access limits

  Start with firms already connected.

• Your websiteEighteen integration pages: Clio, Aderant, Elite, SurePoint, Juris, Filevine, MyCase, TimeSolv, LeanLaw, QuickBooks, RingCentral, Webex, Microsoft 365, SharePoint, Harvey and others. The Harvey connector lets firms "compare AI-assisted and non-AI-assisted work" and "inform pricing". News also covers a ProfitSolv partnership and a SurePoint integration.Source
• HiringProduct Engineer (posted October 8, 2026): "More than 225 law firms use PointOne today, and demand is growing faster than we can build for it"; each engineer is "the technical owner for a set of key firms". A Forward Deployed Engineer (posted October 10, 2026) will "Drive the success of strategic customer accounts" and "Regularly connect with and visit customers"; the post says PointOne delivers "hard ROI" and is "one of the stickiest tools in a law firm".Source
• Your websiteSeries A announcement (April 21, 2026): $16 million led by 8VC with Bessemer Venture Partners, General Catalyst and Y Combinator, $20 million raised in total, from "a dozen people doing the work of a hundred". Other news: the Minnesota Attorney General's Office deploying PointOne statewide, SOC 2 and ISO 27001.Source

Offer consultants a referral fee and a partner kit (pilot outline, calculator, case studies), list them on a partner page and invite them to a quarterly briefing.

Trusted advisers shorten sales cycles and bring firms PointOne would not reach by outbound.

• Partners recommend rivals

  Give them better tools and support.

• Your websiteEighteen integration pages: Clio, Aderant, Elite, SurePoint, Juris, Filevine, MyCase, TimeSolv, LeanLaw, QuickBooks, RingCentral, Webex, Microsoft 365, SharePoint, Harvey and others. The Harvey connector lets firms "compare AI-assisted and non-AI-assisted work" and "inform pricing". News also covers a ProfitSolv partnership and a SurePoint integration.Source
• Your websiteNine case studies. Baker Sterchi (197-person litigation firm on SurePoint, published October 19, 2026): "15-20%" additional billable hours recorded and "~50%" adoption 90 days after rollout, starting with 15 attorney volunteers.Source

Host one dinner a month in a target city, built around a newsletter essay (for example AI and law firm pricing), with a customer co-host. Publish a short recap as the next issue.

Small, topic-led events build trust with senior buyers better than booths.

• Low attendance

  Confirm a customer co-host first.

• Your websiteAttorney Intelligence, "The PointOne Newsletter": the page says issues are "delivered weekly to your inbox" and carries a beehiiv signup form. The archive shows 18 issues between March 13 and July 17, 2025 (weekly), but nine issues since March 20, 2026: March 20, April 10, May 15, July 1, July 9, July 27, two on August 31 and September 28 (checked October 22, 2026).Source
• HiringMarketing Manager (New York, posted September 30, 2026) owns "events, marketing newsletter, product launches and presence across software and integration marketplaces". Newsletter: "Grow and segment the subscriber base and test formats, subject lines and calls to action"; success means it "runs on a consistent cadence and develops into a meaningful owned channel". Marketplaces: keep profiles accurate and "Build programs to generate high-quality customer reviews"; familiarity with "G2, Gartner Digital Markets, TrustRadius" is a plus. Events are judged on "target-account concentration" and "influenced pipeline". The post mentions a content lead "who owns editorial content, SEO and customer stories".Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source

Offer a free tool: upload one guideline, get back the extracted rules (block billing, task codes, rates), with a prompt to see them enforced in PointOne. Keep uploads private and delete them after processing.

A useful free tool generates qualified leads from billing teams and shows the product working on their own document.

• Sensitive uploads

  Process and delete immediately; state it clearly.

• Your websiteHomepage: H1 "AI time entry, compliance, and analytics"; page title "AI Timekeeping and Bill Review for Law Firms"; "Trusted by 250+ firms"; six testimonials. The product mockups show sample time entries for well-known companies as clients (for example "Sony, Inc", "Stripe, Inc", "Geico Insurance" and "Morgan Stanley").Source
• Your websiteThe blog (77 posts in the sitemap, categories including Time Tracking, Billing & Compliance, Comparisons & Alternatives, Integrations & Ecosystem and Conference Guides) has no newsletter signup: none on the blog index, the sampled posts, the homepage, /customers, /product/time, an integration page or /demo. The signup appears only on the Attorney Intelligence pages (checked October 22, 2026).Source
• Your websiteCustomers page: 14 testimonials, including "PointOne has taken our firm's average weekly billables up by an average of 20% per user" (Chalumeau Law Group); sections for Am Law 200 firms (SOC 2 Type II, ISO 27001, GDPR and HIPAA; single-tenant deployments), "Leading regional firms" and "Boutique law firms" (firms can "sign up and onboard same day").Source