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  • The brief
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  • This week · 6
  • This quarter · 10
  • Big bets · 3
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Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Qualysoft
Qualysoft logo

growth playbook · Oct 22, 2026

qualysoft.com (opens in a new tab)

Qualysoft growth playbook

Diagnosis

Qualysoft has 25 years of references (Porsche, Raiffeisen, OTP Bank, Energie Steiermark), strong partnerships and certifications, and a busy order book: 106 open posts, almost half in Austria and Germany, many for client projects in German, with e-commerce, AI and SAP work in demand.

Its website does not match that market. It is English only, the country domains all land on the English homepage, there is no insights section, the numbers differ between pages and job posts, and buyers get one generic form.

This playbook first gives DACH buyers a German site, consistent facts, routed enquiries and clear augmentation terms, then turns order-book patterns into offers (e-commerce migration, AI workshops, available specialists) and builds nearshore, accelerator and regional bets.

Growth Score

6/10

Biggest Opportunity

Win more of the DACH demand already visible in the order book by speaking German online and packaging what the teams already deliver.

Biggest Risk

Larger rivals with German sites and AI messaging (Nagarro, adesso, BearingPoint, Endava) compete for the same enterprise buyers, and staffing revenue depends on filling client roles fast.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    A German site for the Austrian, German and Swiss buyers the order book is full of

    Translate the homepage and the CDS page, and point qualysoft.at to them.

    High impact First result in 1 month
  2. 2

    Make the company numbers agree on every page and job post

    List every number on the site and in the job boilerplate.

    High impact First result in 2 weeks
  3. 3

    Ask "which practice and which country" on the scoping form and route it to the right lead

    Write the routing table: practice x country -> lead.

    High impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 12Fill-ins · 4Reconsider · 2
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Almost half of Qualysoft's open project roles (47 of 106) are in Austria and Germany, 45 posts ask for German and 21 are written in German, yet qualysoft.com is English only. qualysoft.at, .de and .ch all redirect to the English homepage, and /de lands on /en. A procurement lead in Vienna or Munich who searches "IT Dienstleister Team Augmentation Wien" finds Nagarro, adesso and BearingPoint in German, not Qualysoft.

    High impactMedium effort First result in 1 month Head of Marketing

    First action

    Translate the homepage and the CDS page, and point qualysoft.at to them.

    How to measure it

    DACH scoping requests

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      Pick the pages

      Homepage, five practices, CDS models, three DACH stories, contact.

      Head of Marketing 1 day

    2. 2

      Translate with review

      Native German speakers from the Vienna team check every page.

      Head of Marketing 2 weeks

    3. 3

      Set up the locale

      Next.js /de route, hreflang and German metadata.

      Web Developer 3 days

    4. 4

      Repoint domains

      qualysoft.at, .de and .ch to /de.

      Web Developer 1 hour

    5. 5

      Research keywords

      German terms for team augmentation, nearshoring and low-code.

      Head of Marketing 2 days

    6. 6

      Route the form

      German enquiries to the Vienna or Munich sales lead.

      Sales Director DACH 1 day

    7. 7

      Measure

      Search Console by country and enquiries by language.

      Head of Marketing monthly

    First result
    1 month
    Cost
    Translation review time
    Owner
    Head of Marketing

    Smallest test

    Point qualysoft.at to a German homepage for four weeks and compare enquiries.

    Why it works

    Launch /de with the pages buyers read first: homepage, the five practices, the CDS engagement models, the DACH success stories (Porsche, Energie Steiermark, Raiffeisen) and the contact form. Add hreflang between English and German, point qualysoft.at, .de and .ch to /de instead of /en, and write German titles and descriptions for the searches DACH buyers use (IT-Dienstleister, Nearshoring, Team-Verstärkung, Creatio Partner). Hungarian and Romanian pages can follow for the local markets.

    Buyers in the DACH region shortlist suppliers who speak their language on the first page; the delivery capacity and references already exist, and three redirects already send local traffic that can land in German.

    Ready to use

    ChecklistGerman site launch list

    [ ] /de homepage, five practice pages, CDS engagement models
    [ ] Porsche, Energie Steiermark and Raiffeisen stories in German
    [ ] German contact form routed to the DACH sales lead
    [ ] hreflang en <-> de on every page
    [ ] qualysoft.at / .de / .ch redirect to /de
    [ ] German titles and meta descriptions
    [ ] Impressum and privacy policy in German
    [ ] Search Console property per country

    Risks and how to handle them

    • Two versions drift apart

      Update both in the same release.

    • Machine translation reads poorly

      Have a native speaker approve every page.

    Evidence

    • Your websitequalysoft.com is in English only (one locale, 33 URLs in the sitemap). qualysoft.at, qualysoft.de, qualysoft.ch, qualysoft.hu and qualysoft.ro all redirect to the English homepage, and qualysoft.com/de also lands on /en. There is no hreflang tag and no German, Hungarian or Romanian page (checked October 21, 2026).Source
    • Job boardQualysoft's Lever board lists 106 open posts (October 21, 2026): 47 in Austria and Germany (41 in Vienna), 30 in Bucharest and 27 in Budapest. 21 posts are written in German and 45 ask for German. 55 are contract roles, and many open with "For our client" or "For a long-term transformation project with a client in Vienna", with duration, capacity and "rate expectations".Source
    • Competitor researchRivals' own sites: Nagarro runs a German site ("KI-Transformation: Engineering Intelligence für Unternehmen"); adesso Austria is German-first ("unabhängiger IT-Dienstleister" for "Beratung und Softwareentwicklung"); BearingPoint has a de-at site for Austria; Endava (English) leads with "AI-native delivery".Source
    • Your websiteContact page: "Nine hubs, one delivery organisation" (Vienna headquarters, München, Zürich, Budapest, Bucharest, Belgrade, Stockholm and a Jakarta Centre of Excellence), one form for every enquiry ("Send scoping request", "A Qualysoft service lead will be in touch within one working day") and an office email per country.Source
    • Your websiteHomepage: "End-to-End Digital Transformation"; "supporting 250+ industry-leading companies for over 25 years"; "350 + qualified experts", "9 international locations"; five practices: Business Technology Solutions, Microsoft Cloud & Business Solutions, Consulting & Software Engineering Services, AI Transformation and Engineering, and Digital Tax Administration Systems; a client logo strip ("Some of our clients") with names such as Accenture, Morgan Stanley, Deutsche Telekom, OMV, Siemens and Nestle.Source
  • 02

    Buyers check facts. The site says 350+ experts, the Vienna job posts say over 400 employees and the Bucharest posts say 500+ software engineers; the Success stories page says 1,200+ projects while other pages say 2,000+; E-Government promises first services in 16 months on one page and 12 on another; the Porsche story gives 1,000+ and 1,200 dealerships and two different cost savings, and shows "12 - 24% %".

    High impactLow effort First result in 2 weeks Head of Marketing

    First action

    List every number on the site and in the job boilerplate.

    How to measure it

    Inconsistent figures

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Collect figures

      Site pages and job boilerplate.

      Head of Marketing 1 day

    2. 2

      Agree the truth

      CFO and practice heads sign off.

      CEO 2 days

    3. 3

      Write the fact sheet

      Dated, with sources.

      Head of Marketing 1 day

    4. 4

      Update pages

      All 33 URLs.

      Web Developer 2 days

    5. 5

      Update job boilerplate

      Every Lever template.

      Head of Talent Acquisition 1 day

    6. 6

      Review quarterly

      Refresh the numbers.

      Head of Marketing quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Fix the Porsche story today.

    Why it works

    Agree one fact sheet (people, projects, clients, locations, practice figures) with dates and sources, update every page and the job-post boilerplate from it, and fix the Porsche results so each number appears once with its context.

    Consistent numbers build trust with procurement and stop a careful reader from doubting all the other claims.

    Risks and how to handle them

    • Lower numbers look smaller

      Explain what each figure counts.

    Evidence

    • Your websiteHomepage: "End-to-End Digital Transformation"; "supporting 250+ industry-leading companies for over 25 years"; "350 + qualified experts", "9 international locations"; five practices: Business Technology Solutions, Microsoft Cloud & Business Solutions, Consulting & Software Engineering Services, AI Transformation and Engineering, and Digital Tax Administration Systems; a client logo strip ("Some of our clients") with names such as Accenture, Morgan Stanley, Deutsche Telekom, OMV, Siemens and Nestle.Source
    • Your websiteServices page: "2,000+ projects delivered", "350+ in-house engineers plus a 50,000+ partner-specialist pool", CDS gets teams to "productive sprints" in "Under two weeks", BTS "2-4x faster delivery"; E-Government "30-40% lower TCO; first services live within 16 months". The E-Government page itself says "Up to 50% lower TCO" and "First live services within 12 months".Source
    • Your websiteSuccess stories: 11 stories; the page says "1200 + projects delivered" while other pages say 2,000+, and "The rest lives under NDA". The Porsche story says the system was for "more than 1,000" dealerships and "1,200 dealerships onboarded within the first year", "22 % reduction in development costs" and "Near-shore delivery trims development costs 30-50", "+ 35 % process efficiency" and "order processing by 30%", and shows "12 - 24% %". Qualysoft set up "four cross-functional teams in Salzburg and Budapest within weeks".Source
    • Job boardThe company descriptions in Qualysoft's own job posts differ from the website: Vienna posts say "Over 400 employees in 6 subsidiaries" and Bucharest posts say "International team of 500+ software engineers" and "Global Presence" in nine countries including Slovakia; the website says 350+ experts and lists no Slovak office.Source
  • 03

    Every page ends in the same "Send scoping request" form with name, email, company, role and project details, for five practices and nine hubs. The site promises a reply from a service lead within one business day, but the form does not ask which practice or market the request belongs to.

    High impactLow effort First result in 2 weeks Sales Director DACH

    First action

    Write the routing table: practice x country -> lead.

    How to measure it

    Form-to-call rate

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Agree routing

      Practice and country owners.

      Sales Director DACH 1 day

    2. 2

      Add fields

      Two required, one optional.

      Web Developer 1 day

    3. 3

      Set up routing

      CRM rules and alerts.

      Web Developer 2 days

    4. 4

      Write confirmations

      With the lead's name.

      Head of Marketing 1 day

    5. 5

      Track replies

      Time to first answer.

      Sales Director DACH weekly

    6. 6

      Review

      Volume by practice and market.

      CEO monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Sales Director DACH

    Smallest test

    Add the practice field today.

    Why it works

    Add two required choices (practice, country) and an optional engagement model (augmentation, dedicated team, managed service). Route each combination to a named lead, send an instant confirmation with that lead's name, and track response times.

    Faster, more relevant first replies win more scoping calls, and routing data shows which practices and markets are growing.

    Risks and how to handle them

    • Fewer submissions with more fields

      Keep the new fields as quick selections.

    Evidence

    • Your websiteContact page: "Nine hubs, one delivery organisation" (Vienna headquarters, München, Zürich, Budapest, Bucharest, Belgrade, Stockholm and a Jakarta Centre of Excellence), one form for every enquiry ("Send scoping request", "A Qualysoft service lead will be in touch within one working day") and an office email per country.Source
    • Your websiteServices page: "2,000+ projects delivered", "350+ in-house engineers plus a 50,000+ partner-specialist pool", CDS gets teams to "productive sprints" in "Under two weeks", BTS "2-4x faster delivery"; E-Government "30-40% lower TCO; first services live within 16 months". The E-Government page itself says "Up to 50% lower TCO" and "First live services within 12 months".Source
    • Your websiteConsulting & Software Engineering Services page: three models, Team Augmentation ("your project can progress 2-3 times faster"), Dedicated Teams and Managed Services, each with "Best for" use cases; no prices, rate bands, minimum terms or sample profiles.Source
  • 04

    Real visitors already pass Core Web Vitals, but Google's phone test shows the main content after 6.1 seconds because the largest element is a dimmed background photo, and 233 KB of JavaScript goes unused.

    Low impactLow effort First result in 1 week Web Developer

    First action

    Add priority loading and a mobile size to the hero image.

    How to measure it

    Mobile performance score

    Now
    –
    Target
    90+
    By
    30 days

    Steps

    1. 1

      Resize the hero

      Mobile size, modern format.

      Web Developer 2 hours

    2. 2

      Prioritize it

      Priority hint on the image.

      Web Developer 1 hour

    3. 3

      Split JavaScript

      Load sections on demand.

      Web Developer 1 day

    4. 4

      Set cache headers

      Static files.

      Web Developer 1 hour

    5. 5

      Re-test

      PageSpeed mobile.

      Web Developer 1 hour

    6. 6

      Watch field data

      Core Web Vitals monthly.

      Web Developer monthly

    First result
    1 week
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Resize the hero image today.

    Why it works

    Serve the hero photo in a smaller mobile size with priority loading (or replace it with a CSS gradient on phones), split unused JavaScript and set long cache lifetimes for static files.

    A faster first view helps first-time mobile visitors, often buyers checking a supplier between meetings.

    Risks and how to handle them

    • Design changes on mobile

      Keep the same look with a lighter image.

    Evidence

    • Google PageSpeedHomepage, Google PageSpeed (October 21, 2026): mobile 72, desktop 94; in the phone test the main content (the dimmed hero photo) shows after 6.1s; 233 KB of unused JavaScript and 265 KB with short cache lifetimes. Real visitors pass Core Web Vitals and are fast (LCP 1.6s, INP 133ms). Accessibility, best practices and SEO all score 100.Source
  • 05

    The CDS page explains three engagement models and promises productive sprints in under two weeks, but has no rate bands, minimum terms, sample profiles or onboarding steps. Qualysoft's own new role talks about rate cards, billability and utilization; buyers compare exactly these.

    High impactMedium effort First result in 1 month Group Head of Consulting and…

    First action

    Agree indicative rate bands for three seniority levels.

    How to measure it

    Enquiry-to-shortlist rate

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Agree bands

      Seniority by location.

      Group Head of Consulting and Software Engineering Services 1 week

    2. 2

      Write the steps

      Request to start.

      Group Head of Consulting and Software Engineering Services 2 days

    3. 3

      Prepare profiles

      Six anonymized examples.

      Head of Talent Acquisition 1 week

    4. 4

      Publish

      On the CDS page.

      Web Developer 1 day

    5. 5

      Train sellers

      Use the same steps.

      Sales Director DACH 1 hour

    6. 6

      Measure

      Shortlist and win rates.

      Group Head of Consulting and Software Engineering Services monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Group Head of Consulting and Software Engineering Services

    Smallest test

    Add the process steps and ramp-up times first.

    Why it works

    Add a "How it works" section: request to shortlist in days, interviews, start, the monthly review; example anonymized profiles per stack; indicative day-rate bands by seniority and location (Vienna, Budapest, Bucharest, Belgrade); and minimum terms.

    Transparency shortens procurement and pre-qualifies buyers, so sales calls start further along.

    Risks and how to handle them

    • Prices invite haggling

      Show bands and what changes them.

    Evidence

    • Your websiteConsulting & Software Engineering Services page: three models, Team Augmentation ("your project can progress 2-3 times faster"), Dedicated Teams and Managed Services, each with "Best for" use cases; no prices, rate bands, minimum terms or sample profiles.Source
    • Job boardClient and People Success Manager (Budapest, posted October 5, 2026): "the main point of contact for client-assigned employees and relevant subcontractors", coordinating "onboarding and client integration through changes, extensions, redeployment and offboarding", and expected to "turn customer insight into qualified opportunities" and discuss "rate cards, billability, utilization".Source
    • Your websiteServices page: "2,000+ projects delivered", "350+ in-house engineers plus a 50,000+ partner-specialist pool", CDS gets teams to "productive sprints" in "Under two weeks", BTS "2-4x faster delivery"; E-Government "30-40% lower TCO; first services live within 16 months". The E-Government page itself says "Up to 50% lower TCO" and "First live services within 12 months".Source
  • 06

    Qualysoft names itself a Microsoft Cloud Certified Partner, Creatio Exclusive Partner and Tricentis partner, with ISO 9001, 27001 and 27701, but buyers cannot click through to verify them on the partners' sites.

    Medium impactLow effort First result in 2 weeks Head of Marketing

    First action

    Find Qualysoft's listing in each partner directory.

    How to measure it

    Partner directory visits

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Find listings

      Microsoft, Creatio, Tricentis, Doxee.

      Head of Marketing 1 day

    2. 2

      Update profiles

      Current practices and stories.

      Head of Marketing 2 days

    3. 3

      Add badges

      Linked to listings.

      Web Developer 2 hours

    4. 4

      Publish certificates

      ISO certificates as PDFs.

      Head of Marketing 1 hour

    5. 5

      Ask for backlinks

      Partner managers.

      Group Head of Solutions 1 week

    6. 6

      Measure

      Referral traffic.

      Head of Marketing monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Link the Creatio badge to the directory listing today.

    Why it works

    Add official badges that link to each partner directory listing and the certification certificates, and ask each partner to link back to Qualysoft's practice pages.

    Verified partner listings reassure procurement and the links back from partner directories help search ranking.

    Risks and how to handle them

    • Outdated listings

      Review each listing twice a year.

    Evidence

    • Your websitePartners and certifications: Microsoft Cloud Certified Partner, Tricentis Solutions Partner, "Creatio Exclusive Partner", Doxee implementation partner (from Qualysoft's Bucharest job posts and the About page); ISO 9001, ISO 27001 and ISO 27701 in the footer.Source
    • Your websiteHomepage: "End-to-End Digital Transformation"; "supporting 250+ industry-leading companies for over 25 years"; "350 + qualified experts", "9 international locations"; five practices: Business Technology Solutions, Microsoft Cloud & Business Solutions, Consulting & Software Engineering Services, AI Transformation and Engineering, and Digital Tax Administration Systems; a client logo strip ("Some of our clients") with names such as Accenture, Morgan Stanley, Deutsche Telekom, OMV, Siemens and Nestle.Source

This quarter 10

The core plays for the next three months.

  • 07

    Qualysoft is staffing a product owner, a business analyst and operations support for an Austrian telecom moving from a legacy webshop to a group e-commerce solution, and its telecom page lists e-commerce and order management. Many telecom and utility groups are consolidating country shops onto one platform; there is no page or story that sells that know-how.

    High impactMedium effort First result in 1 quarter Group Head of Solutions

    First action

    Write a one-page offer with the squad and timeline.

    How to measure it

    Migration offers signed

    Now
    –
    Target
    2
    By
    3 quarters

    Steps

    1. 1

      Define scope

      Assessment, squad, run-in.

      Group Head of Solutions 2 weeks

    2. 2

      Price it

      Fixed fee plus squad rates.

      Group Head of Consulting and Software Engineering Services 1 week

    3. 3

      Write the page

      Telecom and energy angle.

      Head of Marketing 1 week

    4. 4

      Prepare proof

      Anonymized story when allowed.

      Head of Marketing 1 quarter

    5. 5

      List targets

      Telecom and utility groups in DACH and CEE.

      Sales Director DACH 2 weeks

    6. 6

      Pitch

      Ten target groups.

      Sales Director DACH 1 quarter

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Group Head of Solutions

    Smallest test

    Pitch the offer to two existing telecom clients.

    Why it works

    Turn the work into a fixed-scope offer: a readiness assessment, a migration squad (product owner, business analyst, operations, QA automation) and a run-in period while both shops run in parallel. Write an anonymized story when the client allows, and pitch it to telecom and energy groups in the region.

    A named, repeatable offer sells better than individual roles, and the delivery team already has the experience.

    Risks and how to handle them

    • Client confidentiality

      Describe the pattern, not the client.

    Evidence

    • Job boardE-commerce projects in the current order book (Vienna, posted July to October 2026): a Senior Product Owner (E-Commerce) "For our client, a leading telecommunications provider in Austria" to "take ownership of an existing online shop while building up a new e-commerce shop in parallel, based on a predefined group solution" (German and English); a Business Analyst for a "OneShop" rollout; and E-Commerce Operations Support "across OneShop and the existing legacy webshop", maintaining "product and campaign data".Source
    • Your websiteTelecom industry page: "15 + years in telecom", "10 + global telecom leaders"; Business Support Systems include "Customer Self-Service Portals" and "Ecommerce & Order Management". No telecom story covers e-commerce.Source
    • Your websiteConsulting & Software Engineering Services page: three models, Team Augmentation ("your project can progress 2-3 times faster"), Dedicated Teams and Managed Services, each with "Best for" use cases; no prices, rate bands, minimum terms or sample profiles.Source
  • 08

    Qualysoft has AI engineers, architects and generative AI developers in demand across banking, automotive and security work, and an AI practice page that lists services. Only the banking invoice and fraud story shows measured AI results.

    High impactMedium effort First result in 1 quarter Group Head of Solutions

    First action

    Pick three AI projects that can be described.

    How to measure it

    AI workshops

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick projects

      Three sectors.

      Group Head of Solutions 2 weeks

    2. 2

      Get approvals

      Client consent or anonymization.

      Group Head of Solutions 1 month

    3. 3

      Write stories

      Problem, approach, numbers.

      Head of Marketing 2 weeks

    4. 4

      Design the workshop

      Two days, fixed price.

      Group Head of Solutions 2 weeks

    5. 5

      Launch

      Email and LinkedIn to existing clients.

      Head of Marketing 2 weeks

    6. 6

      Track

      Workshops to projects.

      Sales Director DACH monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Group Head of Solutions

    Smallest test

    Offer the workshop to five current banking clients.

    Why it works

    Publish three more anonymized AI stories (banking, automotive, energy) with numbers, and offer a two-day AI use-case workshop for regulated firms that ends with a costed shortlist. Use ISO 27001 and 27701 as proof that data is handled safely.

    AI buyers want proof from peers in the same regulated sector and a low-risk first step.

    Risks and how to handle them

    • Workshops do not convert

      End each with a scoped proposal.

    Evidence

    • Job boardAI work in the order book: AI Engineer - Banking (Bucharest), AI Engineer - Automotive (Cluj), AI Architect / AI Solution Architect and Python Developer - Generative AI / RAG (Vienna), Azure AI / ML and Databricks AI / ML Engineers, an IT Business Analyst (AI/ML), a Cyber Security Analyst for "AI-Driven Threat Management" and a Software Engineer for AI & Continuous Improvement (Budapest).Source
    • Your websiteSuccess stories: 11 stories; the page says "1200 + projects delivered" while other pages say 2,000+, and "The rest lives under NDA". The Porsche story says the system was for "more than 1,000" dealerships and "1,200 dealerships onboarded within the first year", "22 % reduction in development costs" and "Near-shore delivery trims development costs 30-50", "+ 35 % process efficiency" and "order processing by 30%", and shows "12 - 24% %". Qualysoft set up "four cross-functional teams in Salzburg and Budapest within weeks".Source
    • Your websitePartners and certifications: Microsoft Cloud Certified Partner, Tricentis Solutions Partner, "Creatio Exclusive Partner", Doxee implementation partner (from Qualysoft's Bucharest job posts and the About page); ISO 9001, ISO 27001 and ISO 27701 in the footer.Source
  • 09

    The site has 11 success stories against 1,200 to 2,000 delivered projects, and says "The rest lives under NDA". Buyers look for a story in their own industry and stack.

    High impactMedium effort First result in 2 quarters Head of Marketing

    First action

    List 30 projects with good numbers.

    How to measure it

    Stories per industry

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      List projects

      With results.

      Group Head of Solutions 2 weeks

    2. 2

      Agree a template

      One page.

      Head of Marketing 1 day

    3. 3

      Get approvals

      Anonymized sign-off.

      Sales Director DACH 1 month

    4. 4

      Write

      Five a month.

      Head of Marketing monthly

    5. 5

      Add filters

      Industry, practice, stack.

      Web Developer 1 week

    6. 6

      Use in sales

      Story packs per sector.

      Sales Director DACH ongoing

    First result
    2 quarters
    Cost
    Writing time
    Owner
    Head of Marketing

    Smallest test

    Write three new anonymized stories this month.

    Why it works

    Write short, anonymized one-page stories (sector, challenge, team set-up, result) for 20 more projects, with filters by industry, practice and technology. Ask each client for anonymized approval.

    More relevant proof raises conversion on industry pages and gives sellers material for every pitch.

    Risks and how to handle them

    • Clients refuse

      Use sector-only descriptions.

    Evidence

    • Your websiteSuccess stories: 11 stories; the page says "1200 + projects delivered" while other pages say 2,000+, and "The rest lives under NDA". The Porsche story says the system was for "more than 1,000" dealerships and "1,200 dealerships onboarded within the first year", "22 % reduction in development costs" and "Near-shore delivery trims development costs 30-50", "+ 35 % process efficiency" and "order processing by 30%", and shows "12 - 24% %". Qualysoft set up "four cross-functional teams in Salzburg and Budapest within weeks".Source
    • Your websiteServices page: "2,000+ projects delivered", "350+ in-house engineers plus a 50,000+ partner-specialist pool", CDS gets teams to "productive sprints" in "Under two weeks", BTS "2-4x faster delivery"; E-Government "30-40% lower TCO; first services live within 16 months". The E-Government page itself says "Up to 50% lower TCO" and "First live services within 12 months".Source
    • Your websiteHomepage: "End-to-End Digital Transformation"; "supporting 250+ industry-leading companies for over 25 years"; "350 + qualified experts", "9 international locations"; five practices: Business Technology Solutions, Microsoft Cloud & Business Solutions, Consulting & Software Engineering Services, AI Transformation and Engineering, and Digital Tax Administration Systems; a client logo strip ("Some of our clients") with names such as Accenture, Morgan Stanley, Deutsche Telekom, OMV, Siemens and Nestle.Source
  • 10

    Qualysoft is hiring a Client and People Success Manager to own the lifecycle of client-assigned consultants and turn customer insight into opportunities. Augmentation accounts grow when someone regularly asks what the client needs next.

    High impactMedium effort First result in 1 quarter Client and People Success Man…

    First action

    Schedule reviews for the ten largest accounts.

    How to measure it

    New roles from existing accounts

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Rank accounts

      By placed consultants.

      Client and People Success Manager 1 week

    2. 2

      Write the agenda

      Four topics.

      Client and People Success Manager 1 day

    3. 3

      Run reviews

      Quarterly.

      Client and People Success Manager quarterly

    4. 4

      Log needs

      CRM fields.

      Client and People Success Manager ongoing

    5. 5

      Hand to sales

      Within a week.

      Sales Director DACH ongoing

    6. 6

      Measure

      Roles and renewals.

      Group Head of Consulting and Software Engineering Services quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Client and People Success Manager

    Smallest test

    Run three reviews this month.

    Why it works

    For each account with placed consultants, run a 30-minute quarterly review: delivery, satisfaction, upcoming projects and skills gaps. Log needs in the CRM and pass them to sales within a week.

    Existing clients are the cheapest growth, and early warnings reduce churn of consultants and accounts.

    Risks and how to handle them

    • Clients see it as selling

      Lead with delivery quality.

    Evidence

    • Job boardClient and People Success Manager (Budapest, posted October 5, 2026): "the main point of contact for client-assigned employees and relevant subcontractors", coordinating "onboarding and client integration through changes, extensions, redeployment and offboarding", and expected to "turn customer insight into qualified opportunities" and discuss "rate cards, billability, utilization".Source
    • Job boardQualysoft's Lever board lists 106 open posts (October 21, 2026): 47 in Austria and Germany (41 in Vienna), 30 in Bucharest and 27 in Budapest. 21 posts are written in German and 45 ask for German. 55 are contract roles, and many open with "For our client" or "For a long-term transformation project with a client in Vienna", with duration, capacity and "rate expectations".Source
  • 11

    Qualysoft runs 55 contract roles and a 50,000+ partner pool, and promises productive sprints in under two weeks. Buyers with a sudden gap want to know who is free now; most suppliers only answer after a call.

    High impactMedium effort First result in 1 quarter Group Head of Consulting and…

    First action

    List this month's available specialists.

    How to measure it

    Profile requests

    Now
    –
    Target
    20 a month
    By
    2 quarters

    Steps

    1. 1

      Collect availability

      Bench and partners.

      Head of Talent Acquisition weekly

    2. 2

      Anonymize

      No names, no clients.

      Head of Talent Acquisition weekly

    3. 3

      Publish

      Page and email.

      Web Developer 1 week

    4. 4

      Add the button

      Profile request form.

      Web Developer 2 days

    5. 5

      Respond

      Profiles within a day.

      Group Head of Consulting and Software Engineering Services ongoing

    6. 6

      Measure

      Requests to placements.

      Group Head of Consulting and Software Engineering Services monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Group Head of Consulting and Software Engineering Services

    Smallest test

    Email a list of five available specialists to 20 clients.

    Why it works

    Publish a short, anonymized list of specialists who can start within two weeks (stack, seniority, location, languages), updated weekly, with a one-click "request profile" button. Send it monthly to account contacts.

    Ready availability turns urgent needs into fast orders and fills the bench sooner.

    Risks and how to handle them

    • Rivals poach the list

      Show skills, not people.

    Evidence

    • Job boardQualysoft's Lever board lists 106 open posts (October 21, 2026): 47 in Austria and Germany (41 in Vienna), 30 in Bucharest and 27 in Budapest. 21 posts are written in German and 45 ask for German. 55 are contract roles, and many open with "For our client" or "For a long-term transformation project with a client in Vienna", with duration, capacity and "rate expectations".Source
    • Your websiteServices page: "2,000+ projects delivered", "350+ in-house engineers plus a 50,000+ partner-specialist pool", CDS gets teams to "productive sprints" in "Under two weeks", BTS "2-4x faster delivery"; E-Government "30-40% lower TCO; first services live within 16 months". The E-Government page itself says "Up to 50% lower TCO" and "First live services within 12 months".Source
    • Your websiteCareer page: the recruitment process says "your CV will be formatted into the Qualysoft template and submitted to our partner", followed by a technical interview with the partner and feedback; benefits are listed per country.Source
  • 12

    Qualysoft is a Creatio Exclusive Partner and its Raiffeisen story shows loan decisions falling from 3.8 days to under a minute. Low-code buyers in banking and utilities look for local partners with proof.

    Medium impactMedium effort First result in 1 quarter Group Head of Solutions

    First action

    Propose the first webinar to the Creatio partner manager.

    How to measure it

    Assessments per webinar

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Agree with Creatio

      Topic and promotion.

      Group Head of Solutions 2 weeks

    2. 2

      Prepare content

      Two client results.

      Group Head of Solutions 2 weeks

    3. 3

      Promote

      Creatio and LinkedIn.

      Head of Marketing 3 weeks

    4. 4

      Run

      One hour.

      Group Head of Solutions 1 day

    5. 5

      Follow up

      Assessment offer.

      Sales Director DACH 1 week

    6. 6

      Review

      Pipeline per webinar.

      Head of Marketing quarterly

    First result
    1 quarter
    Cost
    Webinar tool
    Owner
    Group Head of Solutions

    Smallest test

    Run one 30-minute session for existing clients.

    Why it works

    Run a quarterly webinar with Creatio on low-code lending and customer service, with the Raiffeisen and Energie Steiermark results, and follow up with a one-day process assessment.

    Co-marketing with a vendor brings its pipeline, and the results are already measured.

    Risks and how to handle them

    • Low attendance

      Record and send to all registrants.

    Evidence

    • Your websitePartners and certifications: Microsoft Cloud Certified Partner, Tricentis Solutions Partner, "Creatio Exclusive Partner", Doxee implementation partner (from Qualysoft's Bucharest job posts and the About page); ISO 9001, ISO 27001 and ISO 27701 in the footer.Source
    • Your websiteRaiffeisen Bank story (Creatio low-code lending platform): "Average loan decisions dropped from 3.8 days to under 1 minute"; "Automated credit checks eliminated 40 % of manual hand-offs"; a named client quote on production readiness "in record time".Source
  • 13

    The site has no blog, insights or events, and LinkedIn is the only social channel. Practice heads know a lot about low-code, Microsoft cloud, testing and tax systems, and DACH buyers search in German.

    Medium impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Pick six buyer questions.

    How to measure it

    Monthly insight visits

    Now
    –
    Target
    2,000
    By
    2 quarters

    Steps

    1. 1

      Pick questions

      Six per quarter.

      Head of Marketing 1 week

    2. 2

      Assign authors

      Practice leads.

      Group Head of Solutions 1 week

    3. 3

      Edit

      Plain language.

      Head of Marketing monthly

    4. 4

      Build the section

      Insights pages.

      Web Developer 1 week

    5. 5

      Share

      LinkedIn and email.

      Head of Marketing monthly

    6. 6

      Measure

      Visits and enquiries.

      Head of Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Marketing

    Smallest test

    Publish one German article this month.

    Why it works

    Publish two articles a month by practice leads (one German, one English), each answering a buyer question ("Nearshoring nach Budapest: was kostet ein Team?"), and share them on LinkedIn.

    Expert articles bring search traffic and give sellers something useful to send.

    Risks and how to handle them

    • Authors run out of time

      Interview them and write for them.

    Evidence

    • Your websiteThe site has no blog, insights or events section; the only social channel linked is LinkedIn ("Practice updates, open roles and the occasional day-to-day-diary").Source
    • Competitor researchRivals' own sites: Nagarro runs a German site ("KI-Transformation: Engineering Intelligence für Unternehmen"); adesso Austria is German-first ("unabhängiger IT-Dienstleister" for "Beratung und Softwareentwicklung"); BearingPoint has a de-at site for Austria; Endava (English) leads with "AI-native delivery".Source
    • Your websitequalysoft.com is in English only (one locale, 33 URLs in the sitemap). qualysoft.at, qualysoft.de, qualysoft.ch, qualysoft.hu and qualysoft.ro all redirect to the English homepage, and qualysoft.com/de also lands on /en. There is no hreflang tag and no German, Hungarian or Romanian page (checked October 21, 2026).Source
  • 14

    Qualysoft's tax platform runs at national scale in Albania and Indonesia (270M+ taxpayers). Tax authorities buy through public tenders that ask for references, timelines and costs, and the site gives two different figures for both.

    High impactMedium effort First result in 2 quarters E Government Practice Lead

    First action

    Agree the official timeline and TCO figures.

    How to measure it

    Qualified tenders bid

    Now
    –
    Target
    4 a year
    By
    1 year

    Steps

    1. 1

      Agree figures

      One timeline, one TCO.

      E-Government Practice Lead 1 week

    2. 2

      Write the pack

      References and modules.

      E-Government Practice Lead 1 month

    3. 3

      Translate

      Priority regions.

      Head of Marketing 1 month

    4. 4

      Track tenders

      Weekly search.

      E-Government Practice Lead weekly

    5. 5

      Find partners

      Local integrators.

      E-Government Practice Lead 1 quarter

    6. 6

      Bid

      Qualified tenders.

      E-Government Practice Lead ongoing

    First result
    2 quarters
    Cost
    Bid preparation time
    Owner
    E Government Practice Lead

    Smallest test

    Fix the timeline figure on the Services page.

    Why it works

    Prepare a reference pack: deployments, modules, timelines, outcomes, support model and client contacts where allowed, in English and the languages of target regions. Track relevant tenders and partner with local integrators.

    Public buyers score references heavily; a ready pack lets Qualysoft bid more often and faster.

    Risks and how to handle them

    • Long sales cycles

      Keep a pipeline of several tenders.

    Evidence

    • Your websiteE-Government: a digital tax administration platform with "National deployments in countries like Albania and Indonesia, serving countries up to 300 million citizens"; the Indonesian Directorate General of Taxes story cites "270M+" taxpayers.Source
    • Your websiteServices page: "2,000+ projects delivered", "350+ in-house engineers plus a 50,000+ partner-specialist pool", CDS gets teams to "productive sprints" in "Under two weeks", BTS "2-4x faster delivery"; E-Government "30-40% lower TCO; first services live within 16 months". The E-Government page itself says "Up to 50% lower TCO" and "First live services within 12 months".Source
  • 15

    Qualysoft's job posts ask candidates to send CVs and rate expectations to named recruiters by email, and staffing firms are a common target for fake job offers. Review email authentication for all sending services and keep policies at enforcement.

    High impactLow effort First result in 1 quarter IT Operations Lead

    First action

    Start reading DMARC reports this week.

    How to measure it

    DMARC policy

    Now
    –
    Target
    reject
    By
    1 quarter

    Steps

    1. 1

      Read reports

      All senders.

      IT Operations Lead 2 weeks

    2. 2

      Align senders

      Each sending service.

      IT Operations Lead 2 weeks

    3. 3

      Enforce

      Quarantine or reject.

      IT Operations Lead 2 weeks

    4. 4

      Recheck

      Reports after a month.

      IT Operations Lead 1 month

    5. 5

      Add the note

      Career page.

      Head of Talent Acquisition 1 day

    6. 6

      Monitor

      Monthly.

      IT Operations Lead monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    IT Operations Lead

    Smallest test

    Add the candidate note to the career page.

    Why it works

    Review DMARC reports, align all legitimate senders (Microsoft 365, Lever, the website form), and keep the DMARC policy at quarantine or reject. Add a "how we contact candidates" note to the career page.

    Enforcement protects candidates and client invoices, and supports the ISO 27001 story.

    Risks and how to handle them

    • Blocking real mail

      Move in steps.

    Evidence

    • DNS checkPublic email authentication records reviewed October 21, 2026. Qualysoft's job posts ask candidates to send CVs and rate expectations by email to named recruiters.Source
    • Job boardQualysoft's Lever board lists 106 open posts (October 21, 2026): 47 in Austria and Germany (41 in Vienna), 30 in Bucharest and 27 in Budapest. 21 posts are written in German and 45 ask for German. 55 are contract roles, and many open with "For our client" or "For a long-term transformation project with a client in Vienna", with duration, capacity and "rate expectations".Source
    • Your websitePartners and certifications: Microsoft Cloud Certified Partner, Tricentis Solutions Partner, "Creatio Exclusive Partner", Doxee implementation partner (from Qualysoft's Bucharest job posts and the About page); ISO 9001, ISO 27001 and ISO 27701 in the footer.Source
  • 16

    With 106 open posts, many of them client projects with a fixed start, the speed of filling roles decides how many orders Qualysoft can accept. The career page explains the process well, but there is no referral offer or talent pool for people who just missed a role.

    High impactMedium effort First result in 1 quarter Head of Talent Acquisition

    First action

    Announce a referral bonus to current consultants.

    How to measure it

    Days to first profile

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Set the bonus

      Per placement.

      Head of Talent Acquisition 1 week

    2. 2

      Announce

      Consultants and alumni.

      Head of Talent Acquisition 1 week

    3. 3

      Tag runners-up

      In Lever.

      Head of Talent Acquisition ongoing

    4. 4

      Match new roles

      Pool first.

      Head of Talent Acquisition ongoing

    5. 5

      Track speed

      Days to profile.

      Head of Talent Acquisition weekly

    6. 6

      Report

      Wins from faster submissions.

      Group Head of Consulting and Software Engineering Services monthly

    First result
    1 quarter
    Cost
    Referral bonuses
    Owner
    Head of Talent Acquisition

    Smallest test

    Offer a referral bonus on this month's ten hardest roles.

    Why it works

    Pay consultants and alumni a referral bonus for placed specialists, keep strong runners-up in a tagged pool for similar roles, and measure time to submit a profile.

    Faster submissions win more client requests, so recruiting is a sales lever here.

    Risks and how to handle them

    • Low-quality referrals

      Pay only on placement.

    Evidence

    • Job boardQualysoft's Lever board lists 106 open posts (October 21, 2026): 47 in Austria and Germany (41 in Vienna), 30 in Bucharest and 27 in Budapest. 21 posts are written in German and 45 ask for German. 55 are contract roles, and many open with "For our client" or "For a long-term transformation project with a client in Vienna", with duration, capacity and "rate expectations".Source
    • Your websiteCareer page: the recruitment process says "your CV will be formatted into the Qualysoft template and submitted to our partner", followed by a technical interview with the partner and feedback; benefits are listed per country.Source
    • Job boardClient and People Success Manager (Budapest, posted October 5, 2026): "the main point of contact for client-assigned employees and relevant subcontractors", coordinating "onboarding and client integration through changes, extensions, redeployment and offboarding", and expected to "turn customer insight into qualified opportunities" and discuss "rate cards, billability, utilization".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Qualysoft's Porsche story credits near-shore delivery with 30-50% lower development costs, using teams in Salzburg and Budapest. DACH buyers want lower cost without losing a local partner.

    High impactHigh effort First result in 3 quarters CEO

    First action

    Agree blended rates for five common roles.

    How to measure it

    Calculator enquiries

    Now
    –
    Target
    30 a quarter
    By
    3 quarters

    Steps

    1. 1

      Agree rates

      Five roles, three locations.

      Group Head of Consulting and Software Engineering Services 2 weeks

    2. 2

      Design

      Simple inputs.

      Web Developer 2 weeks

    3. 3

      Build

      German and English.

      Web Developer 1 month

    4. 4

      Add governance

      How teams are run.

      Group Head of Consulting and Software Engineering Services 2 weeks

    5. 5

      Launch

      DACH campaign.

      Head of Marketing 1 month

    6. 6

      Measure

      Enquiries and wins.

      Sales Director DACH monthly

    First result
    3 quarters
    Cost
    Build time
    Owner
    CEO

    Smallest test

    Share a static cost table with five prospects.

    Why it works

    Build an online calculator where a buyer chooses roles and seniority and sees a blended team cost with Vienna management and CEE delivery, against a local-only team, with a request-a-team button. Back it with a clear governance model.

    A concrete cost comparison is the strongest nearshoring argument and creates qualified leads.

    Risks and how to handle them

    • Rates change

      Show ranges and update quarterly.

    Evidence

    • Your websiteSuccess stories: 11 stories; the page says "1200 + projects delivered" while other pages say 2,000+, and "The rest lives under NDA". The Porsche story says the system was for "more than 1,000" dealerships and "1,200 dealerships onboarded within the first year", "22 % reduction in development costs" and "Near-shore delivery trims development costs 30-50", "+ 35 % process efficiency" and "order processing by 30%", and shows "12 - 24% %". Qualysoft set up "four cross-functional teams in Salzburg and Budapest within weeks".Source
    • Your websiteContact page: "Nine hubs, one delivery organisation" (Vienna headquarters, München, Zürich, Budapest, Bucharest, Belgrade, Stockholm and a Jakarta Centre of Excellence), one form for every enquiry ("Send scoping request", "A Qualysoft service lead will be in touch within one working day") and an office email per country.Source
    • Job boardQualysoft's Lever board lists 106 open posts (October 21, 2026): 47 in Austria and Germany (41 in Vienna), 30 in Bucharest and 27 in Budapest. 21 posts are written in German and 45 ask for German. 55 are contract roles, and many open with "For our client" or "For a long-term transformation project with a client in Vienna", with duration, capacity and "rate expectations".Source
    • Your websiteConsulting & Software Engineering Services page: three models, Team Augmentation ("your project can progress 2-3 times faster"), Dedicated Teams and Managed Services, each with "Best for" use cases; no prices, rate bands, minimum terms or sample profiles.Source
  • 18

    Qualysoft has AI results in invoice processing and duplicate detection for a top-20 bank and a fraud platform for OTP Bank, with more AI roles in banking. Repeatable components cut delivery time and raise margins.

    High impactHigh effort First result in 4 quarters Group Head of Solutions

    First action

    List reusable components from two banking projects.

    How to measure it

    Pilots

    Now
    –
    Target
    3
    By
    4 quarters

    Steps

    1. 1

      Inventory components

      Two projects.

      Group Head of Solutions 1 month

    2. 2

      Check rights

      IP terms with clients.

      CEO 1 month

    3. 3

      Package

      Documentation and demo.

      Group Head of Solutions 1 quarter

    4. 4

      Price pilots

      Fixed price.

      Sales Director DACH 2 weeks

    5. 5

      Sell

      Ten banks and insurers.

      Sales Director DACH 2 quarters

    6. 6

      Improve

      From pilot feedback.

      Group Head of Solutions ongoing

    First result
    4 quarters
    Cost
    Product team time
    Owner
    Group Head of Solutions

    Smallest test

    Demo one component to two banks.

    Why it works

    Package the components (document intake, anomaly scoring, case management) as accelerators with fixed-price pilots for banks and insurers, hosted on Microsoft cloud.

    Accelerators shift revenue from hours to outcomes and differentiate from pure staffing rivals.

    Risks and how to handle them

    • Client IP rights

      Use only components Qualysoft owns.

    Evidence

    • Job boardAI work in the order book: AI Engineer - Banking (Bucharest), AI Engineer - Automotive (Cluj), AI Architect / AI Solution Architect and Python Developer - Generative AI / RAG (Vienna), Azure AI / ML and Databricks AI / ML Engineers, an IT Business Analyst (AI/ML), a Cyber Security Analyst for "AI-Driven Threat Management" and a Software Engineer for AI & Continuous Improvement (Budapest).Source
    • Your websiteSuccess stories: 11 stories; the page says "1200 + projects delivered" while other pages say 2,000+, and "The rest lives under NDA". The Porsche story says the system was for "more than 1,000" dealerships and "1,200 dealerships onboarded within the first year", "22 % reduction in development costs" and "Near-shore delivery trims development costs 30-50", "+ 35 % process efficiency" and "order processing by 30%", and shows "12 - 24% %". Qualysoft set up "four cross-functional teams in Salzburg and Budapest within weeks".Source
    • Your websitePartners and certifications: Microsoft Cloud Certified Partner, Tricentis Solutions Partner, "Creatio Exclusive Partner", Doxee implementation partner (from Qualysoft's Bucharest job posts and the About page); ISO 9001, ISO 27001 and ISO 27701 in the footer.Source
  • 19

    Qualysoft has a Centre of Excellence in Jakarta and a tax platform running for Indonesia's tax authority. Neighbouring countries modernize tax systems too, and a regional team is already in place.

    High impactHigh effort First result in 1 year E Government Practice Lead

    First action

    List countries with open tax modernization programs.

    How to measure it

    Regional bids

    Now
    –
    Target
    2
    By
    1 year

    Steps

    1. 1

      Map countries

      Programs and timelines.

      E-Government Practice Lead 1 month

    2. 2

      Find partners

      Local integrators.

      E-Government Practice Lead 1 quarter

    3. 3

      Adapt the platform

      Local rules.

      Group Head of Solutions 2 quarters

    4. 4

      Visit

      Meetings with authorities.

      E-Government Practice Lead 1 quarter

    5. 5

      Bid

      First tenders.

      E-Government Practice Lead 2 quarters

    6. 6

      Review

      Go or stop.

      CEO 1 year

    First result
    1 year
    Cost
    Travel and bid costs
    Owner
    E Government Practice Lead

    Smallest test

    Meet one integrator in a neighbouring country.

    Why it works

    Build a regional sales effort from Jakarta: target tax authorities, partner with local integrators, and use the Indonesia deployment as the lead reference.

    A proven reference in the largest economy in the region is a strong entry point.

    Risks and how to handle them

    • Political and tender delays

      Keep several countries in play.

    Evidence

    • Your websiteE-Government: a digital tax administration platform with "National deployments in countries like Albania and Indonesia, serving countries up to 300 million citizens"; the Indonesian Directorate General of Taxes story cites "270M+" taxpayers.Source
    • Your websiteContact page: "Nine hubs, one delivery organisation" (Vienna headquarters, München, Zürich, Budapest, Bucharest, Belgrade, Stockholm and a Jakarta Centre of Excellence), one form for every enquiry ("Send scoping request", "A Qualysoft service lead will be in touch within one working day") and an office email per country.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    More than half of Qualysoft's open posts are contract roles, and its services page counts on a 50,000+ partner-specialist pool. Freelancers pick the agencies that keep them busy.

    Medium impactLow effort First result in 1 quarter Head of Talent Acquisition

    First action

    Email past contractors about upcoming projects.

    How to measure it

    Available members

    Now
    –
    Target
    300
    By
    2 quarters

    Steps

    1. 1

      Build the list

      Past contractors and alumni.

      Head of Talent Acquisition 2 weeks

    2. 2

      Set up alerts

      Monthly email.

      Head of Talent Acquisition 1 week

    3. 3

      Add availability

      One-click update.

      Web Developer 1 week

    4. 4

      Publish terms

      Payment and support.

      Group Head of Consulting and Software Engineering Services 1 week

    5. 5

      Invite

      LinkedIn and email.

      Head of Talent Acquisition ongoing

    6. 6

      Measure

      Placements from members.

      Head of Talent Acquisition monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Talent Acquisition

    Smallest test

    Send one project alert to 100 past contractors.

    Why it works

    Run a free community for freelancers and alumni: monthly alerts of upcoming projects by stack, a quick availability update, and fast payment terms as a promise.

    A warm pool of people who already know Qualysoft fills client roles faster than cold sourcing.

    Risks and how to handle them

    • Members join rivals too

      Be the fastest to pay and to respond.

    Evidence

    • Job boardQualysoft's Lever board lists 106 open posts (October 21, 2026): 47 in Austria and Germany (41 in Vienna), 30 in Bucharest and 27 in Budapest. 21 posts are written in German and 45 ask for German. 55 are contract roles, and many open with "For our client" or "For a long-term transformation project with a client in Vienna", with duration, capacity and "rate expectations".Source
    • Your websiteServices page: "2,000+ projects delivered", "350+ in-house engineers plus a 50,000+ partner-specialist pool", CDS gets teams to "productive sprints" in "Under two weeks", BTS "2-4x faster delivery"; E-Government "30-40% lower TCO; first services live within 16 months". The E-Government page itself says "Up to 50% lower TCO" and "First live services within 12 months".Source
  • 21

    Qualysoft holds ISO 27701 (privacy information management) as well as ISO 27001. Few mid-sized consultancies do, and banks and utilities starting AI projects with personal data need exactly that assurance.

    Medium impactLow effort First result in 1 month Head of Marketing

    First action

    Draft the page from the certificate scope.

    How to measure it

    Proposals citing ISO 27701

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Check scope

      What the certificate covers.

      Compliance Officer 1 week

    2. 2

      Write the page

      Plain language.

      Head of Marketing 1 week

    3. 3

      Link it

      AI and data pages.

      Web Developer 1 day

    4. 4

      Add to proposals

      Standard paragraph.

      Sales Director DACH 1 day

    5. 5

      Brief sellers

      Why it matters.

      Sales Director DACH 1 hour

    6. 6

      Track

      Proposals and wins.

      Sales Director DACH quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Add one ISO 27701 sentence to the AI page.

    Why it works

    Add a short page explaining what ISO 27701 means for clients' AI and data projects, link it from the AI and data pages, and add it to proposals.

    A rare certification becomes a differentiator only when buyers understand why it matters to them.

    Risks and how to handle them

    • Overstating the scope

      Quote the certificate exactly.

    Evidence

    • Your websitePartners and certifications: Microsoft Cloud Certified Partner, Tricentis Solutions Partner, "Creatio Exclusive Partner", Doxee implementation partner (from Qualysoft's Bucharest job posts and the About page); ISO 9001, ISO 27001 and ISO 27701 in the footer.Source
    • Job boardAI work in the order book: AI Engineer - Banking (Bucharest), AI Engineer - Automotive (Cluj), AI Architect / AI Solution Architect and Python Developer - Generative AI / RAG (Vienna), Azure AI / ML and Databricks AI / ML Engineers, an IT Business Analyst (AI/ML), a Cyber Security Analyst for "AI-Driven Threat Management" and a Software Engineer for AI & Continuous Improvement (Budapest).Source

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Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Qualysoft did not commission, review or endorse it, and Programmable is not affiliated with Qualysoft. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Qualysoft runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 308 ideas

    German site, consistent numbers, routed form, faster hero, augmentation terms, partner badges, email domain protection and the ISO 27701 page.

  2. Days 31 to 6010 ideas

    E-commerce migration offer, AI proof, more stories, quarterly account reviews, available specialists, Creatio webinars, insights, tender pack, referrals and the freelancer community.

  3. Days 61 to 903 ideas

    Start the big bets: nearshore calculator, banking AI accelerators and Southeast Asia tax bids.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value budget and time control. The most cited problem: internal capacity gaps.

  • Transparent cooperation
  • Legacy systems slowing delivery
  • In their words: “nearshore”

Market

Competitive landscape

4 competitors compared: Nagarro, adesso Austria, BearingPoint Austria and Endava.

  • Gap to exploit: Transparent augmentation terms for DACH buyers
  • Nagarro: Less flexible for small augmentation needs
  • adesso Austria: Less nearshore depth in CEE

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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