Quora growth playbook

Treat it as an experiment, not a policy flip. Pick a random 5% of question pages in a few evergreen topics and allow only search-and-cite crawlers (Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot) to read them, while training crawlers stay blocked and the licensing notice stays in place. Track referred visits, sign-ups and digest opt-ins from those pages against matched control pages for six weeks, then decide topic by topic.

It turns a large, unmeasured trade-off into a number the growth team can act on: either a new source of readers and sign-ups, or proof that the current block costs little. The privacy promise to writers is kept, because anonymized and deleted answers drop out of these indexes the same way they drop out of Google.

[ ] Random 5% of pages in 3 evergreen topics
[ ] Matched control pages
[ ] Allow lines for search-and-cite crawlers only
[ ] Training crawlers still disallowed
[ ] Referrer and bot log dashboard
[ ] Sign-up and digest opt-in tracking by group
[ ] Six-week review date

• Content reused for AI training

  Allow only the crawlers whose operators state they are for search; keep the training notice and monitor logs.

• Writers worried about exposure

  Deleted and anonymized answers leave these indexes on recrawl; say so in the help center.

• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• Your websiterobots.txt (read October 22, 2026): the catch-all "User-agent: *" group allows only the homepage, /about, /press, /challenges, /login and /signup and disallows everything else, with the note "If you operate a search engine and would like to crawl Quora, you can email [email protected]." Googlebot, Applebot and Google-Extended have their own groups that allow question pages; there is no group for Bingbot, so Bing falls under the catch-all. The file also lists embed widget paths (/widgets/content_iframe/ and /widgets/content_js/).Source
• Your websiterobots.txt AI rules: GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, Claude-User, Claude-SearchBot, Bravebot and Applebot-Extended are disallowed from the whole site. OAI-SearchBot (the crawler behind ChatGPT search results) is disallowed except for URLs containing "drinking-water". A notice says crawlers may not use Quora content to train AI models without a contractual licensing agreement.Source
• Search checkBing searches run October 22, 2026 (twice, a few minutes apart): "quora how do I learn to code" and "quora is it worth learning japanese" return only the quora.com homepage, /about, the help center and the es.quora.com home page, no question or answer pages; "site:quora.com what is the meaning of life" returns no Quora pages at all. Bing results also feed DuckDuckGo, Yahoo and Microsoft Copilot.Source
• News coveragePrecedent: Microsoft confirmed in July 2024 that Bing stopped crawling Reddit after Reddit's new robots.txt took effect, and Reddit results dropped out of Bing while Google kept showing them.Source
• Your websiterobots.txt explains the Wayback Machine opt-out: "People share a lot of sensitive material on Quora" and it is "important that they can delete or anonymize their previously-written answers"; Quora keeps "full edit history" in product instead.Source

Write a description that sells the reason to join (answers from people with first-hand experience, on any topic), add a share image and alt text, and do the same for /about and /signup. Check the preview in the main messaging apps.

It is a one-day fix on the page that receives brand traffic, and it makes every shared quora.com link look intentional.

• Little measurable change

  Treat it as hygiene and move on.

• Google PageSpeedLogged-out homepage, phone test (October 22, 2026): performance 72/100; the main content (a large background image) appears after 4.8 s against a 2.5 s target; real Chrome visitors fail Core Web Vitals on loading (LCP 2.8 s). No meta description, images without alt text, a viewport that blocks zooming, and 291 KB of unused JavaScript (about 1.1 s of savings).Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source

Measure loading by page template from field data, then fix the biggest causes on question pages: preload the main image or answer block, defer the 291 KB of unused JavaScript seen on the homepage, and load ad and identity scripts after the first answer is visible.

Passing Core Web Vitals helps search ranking at the margin and, more directly, keeps impatient search visitors from bouncing before they read an answer.

• Ad revenue drops with later loading

  Test on a share of traffic and compare revenue per visit.

• Chrome UX ReportReal Chrome visitors across the whole www.quora.com origin, all devices: largest contentful paint 2.72 s at the 75th percentile (the "good" line is 2.5 s), steady over recent months; interaction delay 186 ms and layout shift 0.06 both pass.Source
• Google PageSpeedLogged-out homepage, phone test (October 22, 2026): performance 72/100; the main content (a large background image) appears after 4.8 s against a 2.5 s target; real Chrome visitors fail Core Web Vitals on loading (LCP 2.8 s). No meta description, images without alt text, a viewport that blocks zooming, and 291 KB of unused JavaScript (about 1.1 s of savings).Source
• Your websiteHomepage third-party requests in the PageSpeed test include LiveRamp IdentityLink, Madison Logic and Facebook, alongside Quora's own CDN (893 KB) and Cloudflare; the page weighs 1.76 MB in 33 requests.Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source

Read the last 1,000 one- and two-star Android reviews, group the complaints, fix the top three, and reply to reviewers when a fix ships. Then prompt for a review only after a satisfying moment (a followed topic, a saved answer, an upvote received).

A rating rise on Android lifts install conversion for free and is a direct measure of early retention.

• Prompts annoy users

  Show at most once a quarter per user.

• Google PlayQuora for Android: 4.1 stars from about 1 million reviews and 50M+ downloads, well below the 4.72 iPhone rating.Source
• App StoreQuora for iPhone: 4.72 stars from 452,422 ratings, available in 24 languages, last updated October 15, 2026; the release notes are a generic "under the hood improvements and small bug fixes" message.Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source

Under the first answer, offer "Get the best answers on [topic] each week" with one email field. Send a topic digest, and invite the reader to finish an account after they have opened two digests. Test against the current sign-up prompt.

A lighter first step turns more one-time search readers into returning readers, and the digest already does the retention work.

• Fewer full accounts

  Measure accounts created by day 30, not on the day.

• HiringSenior Machine Learning Engineer, Ranking (posted October 8, 2026): joins the distribution team "working on recommendation systems such as feed, notifications, and Quora's famous digest emails" and will own "the second-phase ranking model behind feed and digest, one of the highest-leverage surfaces at Quora".Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source

Agree one north-star (weekly returning readers who arrived in the last 30 days), three funnel metrics (first visit, account or digest opt-in, day-7 return) and guardrails every experiment must report: spam and moderation load, writer reports, answer quality score and ad revenue per visit.

Fast experiments need a shared definition of a win, and guardrails let the team move quickly without a quality debate on every test.

• Too many metrics

  Keep the guardrails to five.

• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringFull Stack Software Engineer, New Grad, Quora Core Product (posted October 20, 2026): projects "improve user engagement, drive user growth, generate informative and engaging content using AI, ensure high-quality content through effective moderation, and enhance the overall creator experience". Quora is also hiring machine learning engineers for its ML platform and new-grad ML roles.Source
• HiringSenior Machine Learning Engineer, Ads (posted September 10, 2026): Quora's ad platform supports "thousands of advertisers who are reaching over 300 million+ monthly unique visitors on Quora"; the role improves "CTR and CVR prediction, model calibration" and "translating improvements in ranking quality into measurable advertiser value, revenue, and better user experiences".Source

Add a new-user objective: predict which digest items lead a reader in their first 30 days to come back within seven days. Weight the topic of the first visit heavily, and A/B test against the current model for new users only.

Early retention is the step most growth teams lose, and the digest is Quora's strongest return channel.

• Narrow digests

  Mix in one exploration item per digest.

• HiringSenior Machine Learning Engineer, Ranking (posted October 8, 2026): joins the distribution team "working on recommendation systems such as feed, notifications, and Quora's famous digest emails" and will own "the second-phase ranking model behind feed and digest, one of the highest-leverage surfaces at Quora".Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source

Cap notifications for new users, rank them on the chance of a meaningful visit, and send the first only after the user has shown interest in a topic. Track opt-out rate alongside visits.

Keeping the notification channel open is worth more than any single push.

• Fewer short-term visits

  Judge on 30-day retention.

• HiringSenior Machine Learning Engineer, Ranking (posted October 8, 2026): joins the distribution team "working on recommendation systems such as feed, notifications, and Quora's famous digest emails" and will own "the second-phase ranking model behind feed and digest, one of the highest-leverage surfaces at Quora".Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source

After the first answer, show three related topics with one-tap follow and a preview of tomorrow's digest. Make the follow work for logged-out readers by saving it locally, and carry it into the account when they sign up.

Following topics gives the ranking model a signal on day one and gives the reader a reason to come back.

• Clutter under answers

  Show only after the reader scrolls past the first answer.

• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringSenior Machine Learning Engineer, Ranking (posted October 8, 2026): joins the distribution team "working on recommendation systems such as feed, notifications, and Quora's famous digest emails" and will own "the second-phase ranking model behind feed and digest, one of the highest-leverage surfaces at Quora".Source

Suggest three unanswered questions that match a new writer's stated knowledge, guarantee the first answer a small test audience, and email the writer when it gets its first upvote or view milestone.

More active writers means more fresh answers for search and more reasons for readers to return.

• Low-quality answers get boosted

  Gate the test audience on a quality score.

• HiringFull Stack Software Engineer, New Grad, Quora Core Product (posted October 20, 2026): projects "improve user engagement, drive user growth, generate informative and engaging content using AI, ensure high-quality content through effective moderation, and enhance the overall creator experience". Quora is also hiring machine learning engineers for its ML platform and new-grad ML roles.Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringSenior Machine Learning Engineer, Ranking (posted October 8, 2026): joins the distribution team "working on recommendation systems such as feed, notifications, and Quora's famous digest emails" and will own "the second-phase ranking model behind feed and digest, one of the highest-leverage surfaces at Quora".Source

With writers' opt-in, turn top story-style answers into captioned vertical clips with the writer credited and a link to the full answer. Run official Quora accounts on two short-video platforms, and measure visits and sign-ups by age band.

It meets new audiences where they already are, with content Quora already has.

• Writers dislike reuse

  Opt-in only, with credit and a link.

• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringFull Stack Software Engineer, New Grad, Quora Core Product (posted October 20, 2026): projects "improve user engagement, drive user growth, generate informative and engaging content using AI, ensure high-quality content through effective moderation, and enhance the overall creator experience". Quora is also hiring machine learning engineers for its ML platform and new-grad ML roles.Source

Rank language sites by search demand and current traffic, pick two with the best ratio, and seed their most-searched unanswered questions with local writers. Add hreflang links where the same question exists in two languages.

Non-English search often has fewer strong Q&A results, so each answer can win more readers.

• Thin content

  Only seed questions with real demand.

• App StoreQuora for iPhone: 4.72 stars from 452,422 ratings, available in 24 languages, last updated October 15, 2026; the release notes are a generic "under the hood improvements and small bug fixes" message.Source
• Search checkBing searches run October 22, 2026 (twice, a few minutes apart): "quora how do I learn to code" and "quora is it worth learning japanese" return only the quora.com homepage, /about, the help center and the es.quora.com home page, no question or answer pages; "site:quora.com what is the meaning of life" returns no Quora pages at all. Bing results also feed DuckDuckGo, Yahoo and Microsoft Copilot.Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source

Publish quarterly benchmarks (click-through, conversion rate and cost per result by industry and objective) from aggregated campaigns, with three short case studies. Put them in front of new advertisers in sign-up and sales outreach.

Benchmarks lower the risk of a first test budget and show the value of the ranking improvements the team ships.

• Benchmarks look weak in some industries

  Publish only industries where Quora performs well and say so.

• HiringSenior Machine Learning Engineer, Ads (posted September 10, 2026): Quora's ad platform supports "thousands of advertisers who are reaching over 300 million+ monthly unique visitors on Quora"; the role improves "CTR and CVR prediction, model calibration" and "translating improvements in ranking quality into measurable advertiser value, revenue, and better user experiences".Source
• Your websiteHomepage third-party requests in the PageSpeed test include LiveRamp IdentityLink, Madison Logic and Facebook, alongside Quora's own CDN (893 KB) and Cloudflare; the page weighs 1.76 MB in 33 requests.Source

Run three prompt strengths for logged-out search readers (light banner, after-second-answer prompt, current experience) and measure sign-ups, day-7 return, pages per visit and ad revenue per visit together over four weeks.

A measured answer replaces guesswork, and the guardrails show whether more sign-ups cost readers.

• Search engines dislike intrusive prompts

  Keep the first answer fully readable in every variant.

• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringSenior Machine Learning Engineer, Ads (posted September 10, 2026): Quora's ad platform supports "thousands of advertisers who are reaching over 300 million+ monthly unique visitors on Quora"; the role improves "CTR and CVR prediction, model calibration" and "translating improvements in ranking quality into measurable advertiser value, revenue, and better user experiences".Source

For high-demand unanswered questions, show a clearly labeled AI draft, then invite matching writers to write a better human answer that replaces it in ranking. Measure how often writers respond and how readers rate both.

It gives searchers something useful now and gives writers a prompt to contribute, while keeping human answers on top.

• Readers distrust AI text

  Label it clearly and keep it below human answers.

• HiringFull Stack Software Engineer, New Grad, Quora Core Product (posted October 20, 2026): projects "improve user engagement, drive user growth, generate informative and engaging content using AI, ensure high-quality content through effective moderation, and enhance the overall creator experience". Quora is also hiring machine learning engineers for its ML platform and new-grad ML roles.Source
• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringSenior Machine Learning Engineer, Ranking (posted October 8, 2026): joins the distribution team "working on recommendation systems such as feed, notifications, and Quora's famous digest emails" and will own "the second-phase ranking model behind feed and digest, one of the highest-leverage surfaces at Quora".Source

Publish clear terms for search-and-cite partners: access to public answers in exchange for prominent attribution, a link to the answer, respect for deletions within a set time, and a fee or traffic commitment for AI uses. Start with the engines that send the most clicks per crawl.

It converts a defensive block into a growth and revenue channel on Quora's terms, and gives writers a clear promise about where their answers appear.

• Partners ignore deletion requests

  Contract the deletion window and audit it.

• #1 Measure what search-and-cite crawlers are worth: a controlled test on a slice of question pages

• Your websiterobots.txt (read October 22, 2026): the catch-all "User-agent: *" group allows only the homepage, /about, /press, /challenges, /login and /signup and disallows everything else, with the note "If you operate a search engine and would like to crawl Quora, you can email [email protected]." Googlebot, Applebot and Google-Extended have their own groups that allow question pages; there is no group for Bingbot, so Bing falls under the catch-all. The file also lists embed widget paths (/widgets/content_iframe/ and /widgets/content_js/).Source
• Your websiterobots.txt AI rules: GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, Claude-User, Claude-SearchBot, Bravebot and Applebot-Extended are disallowed from the whole site. OAI-SearchBot (the crawler behind ChatGPT search results) is disallowed except for URLs containing "drinking-water". A notice says crawlers may not use Quora content to train AI models without a contractual licensing agreement.Source
• Your websiterobots.txt explains the Wayback Machine opt-out: "People share a lot of sensitive material on Quora" and it is "important that they can delete or anonymize their previously-written answers"; Quora keeps "full edit history" in product instead.Source
• News coveragePrecedent: Microsoft confirmed in July 2024 that Bing stopped crawling Reddit after Reddit's new robots.txt took effect, and Reddit results dropped out of Bing while Google kept showing them.Source

Build an official Quora integration for one or two assistant app stores: it returns top answers with writer names and links, and invites the user to follow the topic on Quora. Measure installs, answer clicks and sign-ups.

It puts Quora inside a fast-growing channel on its own terms, with attribution writers can see.

• Assistants summarize without clicks

  Show only snippets and require the link for the full answer.

• #1 Measure what search-and-cite crawlers are worth: a controlled test on a slice of question pages

• Your websiterobots.txt AI rules: GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, Claude-User, Claude-SearchBot, Bravebot and Applebot-Extended are disallowed from the whole site. OAI-SearchBot (the crawler behind ChatGPT search results) is disallowed except for URLs containing "drinking-water". A notice says crawlers may not use Quora content to train AI models without a contractual licensing agreement.Source
• Competitor researchRivals' own homepages: Stack Exchange, "180+ community-powered knowledge sites"; Zhihu, the Chinese-language Q&A community "launched in January 2011"; Reddit's community threads compete for the same "best answer" searches, and AI answer engines (ChatGPT search, Perplexity, Google AI Overviews, Copilot) now answer many questions directly.See the research Source
• HiringEvery Quora job post: "Quora's mission is to grow the world's collective intelligence", with two platforms: Quora, "a global knowledge sharing platform with millions of monthly unique visitors", and Poe, an AI workspace. All eight open roles are remote.Source

Let writers verify a credential (employer, licence, degree) with a visible badge, start in medicine, law, finance and careers, and show verified answers with clearer author context.

Visible expertise lifts reader trust and the chance that search and AI systems prefer Quora answers.

• Verification burden

  Make it optional and quick.

• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringFull Stack Software Engineer, New Grad, Quora Core Product (posted October 20, 2026): projects "improve user engagement, drive user growth, generate informative and engaging content using AI, ensure high-quality content through effective moderation, and enhance the overall creator experience". Quora is also hiring machine learning engineers for its ML platform and new-grad ML roles.Source
• Competitor researchRivals' own homepages: Stack Exchange, "180+ community-powered knowledge sites"; Zhihu, the Chinese-language Q&A community "launched in January 2011"; Reddit's community threads compete for the same "best answer" searches, and AI answer engines (ChatGPT search, Perplexity, Google AI Overviews, Copilot) now answer many questions directly.See the research Source

Publish a monthly index of the fastest-rising questions by topic and country, with charts and a few great answers. Pitch it to press and post it on social.

Original data earns links and brand mentions, which help search, and reminds lapsed users that Quora is current.

• Sensitive topics

  Exclude health and personal topics from rankings.

• HiringEvery Quora job post: "Quora's mission is to grow the world's collective intelligence", with two platforms: Quora, "a global knowledge sharing platform with millions of monthly unique visitors", and Poe, an AI workspace. All eight open roles are remote.Source
• App StoreQuora for iPhone: 4.72 stars from 452,422 ratings, available in 24 languages, last updated October 15, 2026; the release notes are a generic "under the hood improvements and small bug fixes" message.Source

Offer a clean "embed this answer" button with the writer's name, a short excerpt and a "read more on Quora" link. Let writers opt out. Track embeds and visits.

Every embed is a referral link and a credit for the writer, and it spreads Quora content into newsletters and blogs that search and AI read.

• Embeds of deleted answers

  Embeds load live and disappear when an answer is deleted.

• Your websiterobots.txt (read October 22, 2026): the catch-all "User-agent: *" group allows only the homepage, /about, /press, /challenges, /login and /signup and disallows everything else, with the note "If you operate a search engine and would like to crawl Quora, you can email [email protected]." Googlebot, Applebot and Google-Extended have their own groups that allow question pages; there is no group for Bingbot, so Bing falls under the catch-all. The file also lists embed widget paths (/widgets/content_iframe/ and /widgets/content_js/).Source
• HiringFull Stack Software Engineer, New Grad, Quora Core Product (posted October 20, 2026): projects "improve user engagement, drive user growth, generate informative and engaging content using AI, ensure high-quality content through effective moderation, and enhance the overall creator experience". Quora is also hiring machine learning engineers for its ML platform and new-grad ML roles.Source

Recruit student ambassadors at 30 universities to host "ask a graduate" sessions on Quora, with graduates answering. Give ambassadors a referral link and small rewards.

Peer invitation is how young users adopt communities, and student questions keep fresh demand flowing.

• Low-quality questions

  Ambassadors moderate their sessions.

• HiringLead Product Manager - Growth, Quora (remote, posted October 13, 2026): will "Own the end-to-end user growth funnel, with a focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces", "build engaging experiences that expand Quora's reach to new demographics", "Define objectives, metrics, and guardrails" and "Run structured experimentation across the funnel". Preferred: "Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel".Source
• HiringFull Stack Software Engineer, New Grad, Quora Core Product (posted October 20, 2026): projects "improve user engagement, drive user growth, generate informative and engaging content using AI, ensure high-quality content through effective moderation, and enhance the overall creator experience". Quora is also hiring machine learning engineers for its ML platform and new-grad ML roles.Source

Name one or two user-visible changes in each release note, and link to the product updates page. Use the same line in a "what's new" card in the app.

Specific notes signal an active product and give lapsed users a reason to reopen the app.

• Nothing user-visible to say

  Say what got faster or fixed.

• App StoreQuora for iPhone: 4.72 stars from 452,422 ratings, available in 24 languages, last updated October 15, 2026; the release notes are a generic "under the hood improvements and small bug fixes" message.Source
• Google PlayQuora for Android: 4.1 stars from about 1 million reviews and 50M+ downloads, well below the 4.72 iPhone rating.Source