ClickHouse growth playbook

Define four activation milestones (service created, first data loaded through a sample dataset or ClickPipes, first real query, first integration or dashboard connected) and send behavior-triggered email and in-console nudges for each stalled step: day 1 "load data in five minutes", day 3 a use-case guide (observability, real-time analytics, AI), day 7 an offer of an engineer's help, day 25 a projected monthly cost from their own usage. Route trials from companies under 250 people with strong usage to the Commercial team.

Activation, not credit use, predicts trial-to-paid. It is the first program a new lifecycle marketer can ship, and it gives the Growth Engineer a clear funnel to test against.

[ ] Milestone 1: service created
[ ] Milestone 2: data loaded (sample dataset or ClickPipes)
[ ] Milestone 3: first query on own data
[ ] Milestone 4: integration or dashboard connected
[ ] Stalled-step messages: day 1, 3, 7
[ ] Day-25 projected monthly cost from own usage
[ ] Sub-250 company + strong usage -> Commercial AE
[ ] Holdout group on today's credit alerts

• Too many emails

  Stop each stream as soon as the milestone is reached.

• Projection scares users

  Show the cost next to the Basic tier and the scale-to-zero note.

• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• HiringSenior Lifecycle Marketing Manager (US, posted October 15, 2026): ClickHouse's "first Senior Lifecycle Marketing Manager", to "turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels", accountable for "trial-to-paid conversion, MQL volume, and influenced pipeline", with "behavior-triggered nurture programs that respond to product usage".Source
• HiringGrowth Engineer (US, posted September 21, 2026): "a new role at ClickHouse" in a growth pod building "experimentation infrastructure, onboarding flows, and product surfaces across the self-serve funnel: classic human UI and AI-assisted / agent-driven flows", including "AI-assisted onboarding, in-product agents, guided workflows"; GrowthBook is "part of the day-to-day".Source
• HiringManager, Commercial Sales - West and East (posted October 13, 2026): Commercial AEs sell "into the sub-250 employee segment" to "data engineers, platform architects, and technical founders"; the segment "represents a significant % of our overall business" and "The playbook is still being written".Source

Rewrite the homepage title and description around real-time analytics, observability and AI workloads, with one proof point, and check the top 30 pages and the eight language versions for the same gap.

It aligns search snippets with the positioning the company is investing in, at almost no cost.

• Losing "OLAP" searches

  Keep "open-source analytics database" in the description.

• Your websiteHomepage headline "The leading database for AI" with "Powering agentic systems with millisecond queries at petabyte scale", banners for Langfuse and Managed Postgres (public beta), and 50.5k+ GitHub stars. But the page title is still "Fast Open-Source OLAP DBMS | ClickHouse" and the meta description says "a fast open-source column-oriented database management system that allows generating analytical data reports in real-time using SQL queries".Source
• Your websiteThe sitemap has hreflang for eight language versions, but depth varies: Japanese 340 URLs, Portuguese (Brazil) 30, Spanish 27, French 22, Korean 22, Arabic 21 and Chinese 21. Translated pricing pages still quote USD. Upcoming events include a São Paulo real-time analytics event (November) and a LATAM ClickStack observability session (December).Source
• Your websiteThe AI page presents the "Agentic Data Stack" (ClickHouse, LibreChat, MCP and Langfuse) and sends Langfuse visitors to "Get started on langfuse.com"; the top navigation links Langfuse Cloud off-site with utm_source=clickhouse_topnav, and clickhouse.com/langfuse returns 404.Source

Publish /comparison as a hub (warehouses, observability, real-time engines, with CostBench results), add a Databricks comparison in the same format as Snowflake, and plan Druid and Pinot pages.

Comparison pages are high-intent entry points, and a hub helps both people and AI assistants find the right one.

• Benchmarks disputed

  Link methods and reproducible code.

• Your websiteThe comparison menu lists eight pages (BigQuery, Redshift, Snowflake, PostgreSQL, Datadog, Elastic, OpenSearch, Splunk); /comparison itself returns 404 and there is no Databricks comparison in the menu (a separate "ClickHouse for Databricks" page exists). The sitemap still includes Rockset and DoubleCloud migration pages that warn of "a rapidly approaching cut-off date".Source
• Your websiteContent scale: 911 English blog posts (monthly newsletters published as blog posts, for example "202608-newsletter"), 645 videos, 219 resources and 11 Open House event pages (Amsterdam, Bangalore and others); a CostBench benchmark measures "performance per dollar across the full path: ingest, preparation, and reads".Source
• Competitor researchRivals for ClickHouse workloads include Snowflake, Google BigQuery, Databricks and Amazon Redshift for warehousing; Elastic, Datadog and Splunk for observability; and Apache Druid (Imply) and Apache Pinot (StarTree) for real-time analytics. ClickHouse's own comparison pages cover most of these.See the research Source

Rewrite both as evergreen "migrating from a real-time analytics service" guides with the technical steps and stories, remove the countdown language, and link them from the comparison hub.

Stale pages cost trust with technical buyers; refreshed guides keep the search traffic working.

• Losing old rankings

  Keep the URLs and update in place.

• Your websiteThe comparison menu lists eight pages (BigQuery, Redshift, Snowflake, PostgreSQL, Datadog, Elastic, OpenSearch, Splunk); /comparison itself returns 404 and there is no Databricks comparison in the menu (a separate "ClickHouse for Databricks" page exists). The sitemap still includes Rockset and DoubleCloud migration pages that warn of "a rapidly approaching cut-off date".Source
• News coverageOpenAI acquired Rockset in June 2024 and the Rockset service ended on September 30, 2024.Source
• Your websiteUser stories, tagged by vertical, provider and migration source: Anthropic ("money is not on fire"), OpenAI (petabyte-scale observability), Character.AI ("50% lower cost with ClickStack"), Tesla (quadrillion-row observability), Cisco Talos ("reducing TCO by 75%"), Visa, Microsoft Clarity and others.Source

Publish clickhouse.com/langfuse: what Langfuse does, why it runs on ClickHouse, Fortune 500 adoption, cloud and self-host options, and a joint "Agentic Data Stack" demo request. Pass visits and signups from the nav link into the shared CRM so ClickHouse AEs see Langfuse interest on their accounts, and vice versa.

A page on the main domain captures intent the company already has, and shared signals let both sales teams cross-sell.

• Diluting the Langfuse voice

  Keep the Langfuse brand and link to its docs.

• HiringHead of Marketing, Langfuse (San Francisco, posted September 18, 2026): Langfuse "is now part of ClickHouse", is "trusted by 19 of the Fortune 50 and 63 of the Fortune 500, with 50M+ SDK installs per month, 6M+ Docker pulls, and 30k+ GitHub stars". The role turns a "founder-led, product-led motion into a holistic marketing ecosystem", makes "ClickHouse's global go-to-market engine" work for Langfuse, and creates "the canonical Langfuse sales narrative" so "ClickHouse AEs, SAs, field teams" can explain it; Langfuse DevRel engineers for events and community are also being hired in EMEA and AMER.Source
• Your websiteThe AI page presents the "Agentic Data Stack" (ClickHouse, LibreChat, MCP and Langfuse) and sends Langfuse visitors to "Get started on langfuse.com"; the top navigation links Langfuse Cloud off-site with utm_source=clickhouse_topnav, and clickhouse.com/langfuse returns 404.Source
• Your websiteUser stories, tagged by vertical, provider and migration source: Anthropic ("money is not on fire"), OpenAI (petabyte-scale observability), Character.AI ("50% lower cost with ClickStack"), Tesla (quadrillion-row observability), Cisco Talos ("reducing TCO by 75%"), Visa, Microsoft Clarity and others.Source
• Your websiteHomepage headline "The leading database for AI" with "Powering agentic systems with millisecond queries at petabyte scale", banners for Langfuse and Managed Postgres (public beta), and 50.5k+ GitHub stars. But the page title is still "Fast Open-Source OLAP DBMS | ClickHouse" and the meta description says "a fast open-source column-oriented database management system that allows generating analytical data reports in real-time using SQL queries".Source

Create a tracked trial link (and, if useful, extra credits) for each event and the Fulham FC hospitality, run a hands-on "load your data" session at events, follow up within 48 hours with activation help, and report signups and activations per event.

It ties field spend to the self-serve funnel as well as enterprise pipeline.

• Credit abuse

  Limit extra credits to work emails.

• HiringSenior Field Marketing Manager, UK & Ireland (London, posted October 20, 2026): "our first dedicated marketing hire for the region", with "a direct line from your work to pipeline and new signups", pre- and post-event plays with sales, and the "Fulham FC sponsorship activity locally, including C-level experiences".Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• HiringSenior Lifecycle Marketing Manager (US, posted October 15, 2026): ClickHouse's "first Senior Lifecycle Marketing Manager", to "turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels", accountable for "trial-to-paid conversion, MQL volume, and influenced pipeline", with "behavior-triggered nurture programs that respond to product usage".Source

Ship an onboarding agent in the Cloud console that asks what the user wants to analyze, sets up a ClickPipes source or loads a matching sample, writes a first schema and query, and explains the result. Test it against the standard onboarding with GrowthBook.

It shortens time to value and demonstrates the product's AI story in the first session.

• Wrong schemas

  Show the agent's work and let users edit before running.

• HiringGrowth Engineer (US, posted September 21, 2026): "a new role at ClickHouse" in a growth pod building "experimentation infrastructure, onboarding flows, and product surfaces across the self-serve funnel: classic human UI and AI-assisted / agent-driven flows", including "AI-assisted onboarding, in-product agents, guided workflows"; GrowthBook is "part of the day-to-day".Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• Your websiteThe AI page presents the "Agentic Data Stack" (ClickHouse, LibreChat, MCP and Langfuse) and sends Langfuse visitors to "Get started on langfuse.com"; the top navigation links Langfuse Cloud off-site with utm_source=clickhouse_topnav, and clickhouse.com/langfuse returns 404.Source

Score self-serve organizations on usage (data volume, queries, services, team members, tier) and firmographics, route the top tier to Commercial AEs with a usage summary, and give AEs a technical opener per use case.

Sales time goes to teams already succeeding, and the playbook gets built on real signals.

• Developers dislike calls

  Offer technical help by email first.

• HiringManager, Commercial Sales - West and East (posted October 13, 2026): Commercial AEs sell "into the sub-250 employee segment" to "data engineers, platform architects, and technical founders"; the segment "represents a significant % of our overall business" and "The playbook is still being written".Source
• HiringSenior Lifecycle Marketing Manager (US, posted October 15, 2026): ClickHouse's "first Senior Lifecycle Marketing Manager", to "turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels", accountable for "trial-to-paid conversion, MQL volume, and influenced pipeline", with "behavior-triggered nurture programs that respond to product usage".Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• HiringHead of Regional Marketing, APJ (Singapore, posted October 22, 2026): "measured on enterprise pipeline and self-service revenue (MRR)", "converting self-serve usage into commercial pipeline", adapting "global campaigns, messaging, and content for APJ markets". A Regional Field Marketing role for India was posted October 15.Source

Add a projected monthly cost, remaining credits and the effect of idle scaling to the console home, with alerts users can set and a one-click spend limit.

Predictable cost keeps self-serve customers paying and lowers support and dispute load.

• Projection wrong

  Show a range and explain the method.

• HiringPrincipal and Senior Product Managers, Billing & Marketplaces (US and Europe, posted October 17, 2026): customers buy "directly from ClickHouse or through the cloud marketplaces"; the roles evolve prepaid commits with "customer-facing balance visibility and spend alerts", own marketplace "private offers, usage reporting, and subscription linking" on AWS, GCP and Azure, and cover "multi-currency" order-to-cash.Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source

Publish a marketplace page per cloud (how to subscribe, count toward commitments, private offers), add a marketplace option in the trial-to-paid flow, and give sales a private-offer playbook.

Using committed cloud budgets removes a procurement step and shortens enterprise deals.

• Marketplace fees

  Weigh fees against faster deals.

• HiringPrincipal and Senior Product Managers, Billing & Marketplaces (US and Europe, posted October 17, 2026): customers buy "directly from ClickHouse or through the cloud marketplaces"; the roles evolve prepaid commits with "customer-facing balance visibility and spend alerts", own marketplace "private offers, usage reporting, and subscription linking" on AWS, GCP and Azure, and cover "multi-currency" order-to-cash.Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• HiringDirector, Partner Programs & Operations (US, posted September 15, 2026): owns partner tiering, MDF, deal registration rules, onboarding "from signed to productive", and certification paths so "an SI can implement ClickHouse well without us in the room"; measured on "partner-sourced and partner-influenced pipeline".Source

Publish a directory of certified partners filterable by region, cloud, use case and certification level, with a "find a partner" form that registers the opportunity to the partner and the account team.

Visible partners get more deals, which makes certification worth earning.

• Weak partners listed

  List only certified partners.

• HiringDirector, Partner Programs & Operations (US, posted September 15, 2026): owns partner tiering, MDF, deal registration rules, onboarding "from signed to productive", and certification paths so "an SI can implement ClickHouse well without us in the room"; measured on "partner-sourced and partner-influenced pipeline".Source
• Your websitePartner program "House Mates": deal registration, on-demand courses and "certification exams", competitor comparisons and ROI calculators, MDF request forms and sandbox instances. There is no public directory where customers can find a certified partner.Source

Translate the trial onboarding, the five most-used docs guides, the top user stories and the comparison pages into Korean and Chinese, add the trial journey emails in Japanese, Korean and Chinese, and show approximate local-currency prices next to USD.

Self-serve users activate faster in their own language, and the region's MRR target depends on them.

• Currency estimates confuse billing

  Label them estimates; billing stays in USD.

• HiringHead of Regional Marketing, APJ (Singapore, posted October 22, 2026): "measured on enterprise pipeline and self-service revenue (MRR)", "converting self-serve usage into commercial pipeline", adapting "global campaigns, messaging, and content for APJ markets". A Regional Field Marketing role for India was posted October 15.Source
• Your websiteThe sitemap has hreflang for eight language versions, but depth varies: Japanese 340 URLs, Portuguese (Brazil) 30, Spanish 27, French 22, Korean 22, Arabic 21 and Chinese 21. Translated pricing pages still quote USD. Upcoming events include a São Paulo real-time analytics event (November) and a LATAM ClickStack observability session (December).Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• HiringSenior Lifecycle Marketing Manager (US, posted October 15, 2026): ClickHouse's "first Senior Lifecycle Marketing Manager", to "turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels", accountable for "trial-to-paid conversion, MQL volume, and influenced pipeline", with "behavior-triggered nurture programs that respond to product usage".Source

Add a 45-minute hands-on track at each Open House where attendees create a service, load data and run queries with engineers in the room, then follow up with the trial journey.

Activation at the event beats a follow-up email a week later.

• Venue Wi-Fi

  Offer local sample data.

• Your websiteContent scale: 911 English blog posts (monthly newsletters published as blog posts, for example "202608-newsletter"), 645 videos, 219 resources and 11 Open House event pages (Amsterdam, Bangalore and others); a CostBench benchmark measures "performance per dollar across the full path: ingest, preparation, and reads".Source
• HiringHead of Regional Marketing, APJ (Singapore, posted October 22, 2026): "measured on enterprise pipeline and self-service revenue (MRR)", "converting self-serve usage into commercial pipeline", adapting "global campaigns, messaging, and content for APJ markets". A Regional Field Marketing role for India was posted October 15.Source
• HiringSenior Field Marketing Manager, UK & Ireland (London, posted October 20, 2026): "our first dedicated marketing hire for the region", with "a direct line from your work to pipeline and new signups", pre- and post-event plays with sales, and the "Fulham FC sponsorship activity locally, including C-level experiences".Source

Find customers using both, publish three stories on observing AI apps with Langfuse on ClickHouse, and build a joint pitch for AI-native accounts.

Joint proof makes the cross-sell concrete for both sales teams.

• Customers decline

  Offer technical write-ups without logos.

• HiringHead of Marketing, Langfuse (San Francisco, posted September 18, 2026): Langfuse "is now part of ClickHouse", is "trusted by 19 of the Fortune 50 and 63 of the Fortune 500, with 50M+ SDK installs per month, 6M+ Docker pulls, and 30k+ GitHub stars". The role turns a "founder-led, product-led motion into a holistic marketing ecosystem", makes "ClickHouse's global go-to-market engine" work for Langfuse, and creates "the canonical Langfuse sales narrative" so "ClickHouse AEs, SAs, field teams" can explain it; Langfuse DevRel engineers for events and community are also being hired in EMEA and AMER.Source
• Your websiteUser stories, tagged by vertical, provider and migration source: Anthropic ("money is not on fire"), OpenAI (petabyte-scale observability), Character.AI ("50% lower cost with ClickStack"), Tesla (quadrillion-row observability), Cisco Talos ("reducing TCO by 75%"), Visa, Microsoft Clarity and others.Source
• Your websiteThe AI page presents the "Agentic Data Stack" (ClickHouse, LibreChat, MCP and Langfuse) and sends Langfuse visitors to "Get started on langfuse.com"; the top navigation links Langfuse Cloud off-site with utm_source=clickhouse_topnav, and clickhouse.com/langfuse returns 404.Source

Build an interactive version: rows per day, retention, query rate and freshness give an estimated monthly cost on ClickHouse Cloud and a comparison range, with a "start a trial with this setup" button.

It turns a benchmark into a personal business case and feeds qualified trials.

• Estimates disputed

  Publish assumptions and ranges.

• Your websiteContent scale: 911 English blog posts (monthly newsletters published as blog posts, for example "202608-newsletter"), 645 videos, 219 resources and 11 Open House event pages (Amsterdam, Bangalore and others); a CostBench benchmark measures "performance per dollar across the full path: ingest, preparation, and reads".Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• Your websiteThe comparison menu lists eight pages (BigQuery, Redshift, Snowflake, PostgreSQL, Datadog, Elastic, OpenSearch, Splunk); /comparison itself returns 404 and there is no Databricks comparison in the menu (a separate "ClickHouse for Databricks" page exists). The sitemap still includes Rockset and DoubleCloud migration pages that warn of "a rapidly approaching cut-off date".Source

Split the newsletter into three streams (real-time analytics, observability with ClickStack, AI and Langfuse), chosen from product usage and signup answers, with one action per issue.

Relevant content keeps users engaged and moves them to the next feature.

• More work each month

  Reuse the same posts across streams.

• Your websiteContent scale: 911 English blog posts (monthly newsletters published as blog posts, for example "202608-newsletter"), 645 videos, 219 resources and 11 Open House event pages (Amsterdam, Bangalore and others); a CostBench benchmark measures "performance per dollar across the full path: ingest, preparation, and reads".Source
• HiringSenior Lifecycle Marketing Manager (US, posted October 15, 2026): ClickHouse's "first Senior Lifecycle Marketing Manager", to "turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels", accountable for "trial-to-paid conversion, MQL volume, and influenced pipeline", with "behavior-triggered nurture programs that respond to product usage".Source

Create a landing page per common source (Elasticsearch, Postgres, Prometheus, Druid, BigQuery) with a guide, the matching stories, ClickPipes steps and a migration help offer.

Migration pages capture late-stage intent and reuse content that already exists.

• Overlap with docs

  Link to docs for steps.

• Your websiteUser stories, tagged by vertical, provider and migration source: Anthropic ("money is not on fire"), OpenAI (petabyte-scale observability), Character.AI ("50% lower cost with ClickStack"), Tesla (quadrillion-row observability), Cisco Talos ("reducing TCO by 75%"), Visa, Microsoft Clarity and others.Source
• Your websiteThe comparison menu lists eight pages (BigQuery, Redshift, Snowflake, PostgreSQL, Datadog, Elastic, OpenSearch, Splunk); /comparison itself returns 404 and there is no Databricks comparison in the menu (a separate "ClickHouse for Databricks" page exists). The sitemap still includes Rockset and DoubleCloud migration pages that warn of "a rapidly approaching cut-off date".Source
• Competitor researchRivals for ClickHouse workloads include Snowflake, Google BigQuery, Databricks and Amazon Redshift for warehousing; Elastic, Datadog and Splunk for observability; and Apache Druid (Imply) and Apache Pinot (StarTree) for real-time analytics. ClickHouse's own comparison pages cover most of these.See the research Source

Build a one-step "Langfuse on ClickHouse Cloud" option (self-hosted Langfuse with a managed ClickHouse backend), document it in the self-hosting guide, and offer credits for migrations. Track installs that switch.

It converts an open-source footprint into Cloud revenue without asking teams to change tools.

• Community sees it as upsell

  Keep self-hosting fully supported and the option opt-in.

• Langfuse docsSelf-hosted Langfuse ingests traces into ClickHouse: the worker picks up traces "and ingest them into Clickhouse", with a "Hyper-optimized ClickHouse schema" for read-heavy analytics.Source
• HiringHead of Marketing, Langfuse (San Francisco, posted September 18, 2026): Langfuse "is now part of ClickHouse", is "trusted by 19 of the Fortune 50 and 63 of the Fortune 500, with 50M+ SDK installs per month, 6M+ Docker pulls, and 30k+ GitHub stars". The role turns a "founder-led, product-led motion into a holistic marketing ecosystem", makes "ClickHouse's global go-to-market engine" work for Langfuse, and creates "the canonical Langfuse sales narrative" so "ClickHouse AEs, SAs, field teams" can explain it; Langfuse DevRel engineers for events and community are also being hired in EMEA and AMER.Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source

Make a Postgres plus ClickHouse starter: a Postgres service with CDC to ClickHouse set up in one click, a use-case guide (dashboards, product analytics), and a lifecycle stream that suggests analytics when query patterns show it.

It turns a new product into a feeder for the core one.

• Beta stability

  Launch the starter at GA.

• Your websiteHomepage headline "The leading database for AI" with "Powering agentic systems with millisecond queries at petabyte scale", banners for Langfuse and Managed Postgres (public beta), and 50.5k+ GitHub stars. But the page title is still "Fast Open-Source OLAP DBMS | ClickHouse" and the meta description says "a fast open-source column-oriented database management system that allows generating analytical data reports in real-time using SQL queries".Source
• Your websitePricing: "Every new ClickHouse Cloud organization starts with $300 in credits to use over 30 days. The trial ends when the credits are used up or the 30 days pass, whichever comes first, and the organization then moves to pay-as-you-go." "Trial and committed-spend customers are emailed automatically at 50%, 75% and 90% of their credits." Tiers Basic, Scale and Enterprise (compute from $0.2181 per unit-hour, storage $25.30 per TB-month); "self-service customers pay monthly by credit card in USD"; marketplace pricing is identical.Source
• HiringSenior Lifecycle Marketing Manager (US, posted October 15, 2026): ClickHouse's "first Senior Lifecycle Marketing Manager", to "turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels", accountable for "trial-to-paid conversion, MQL volume, and influenced pipeline", with "behavior-triggered nurture programs that respond to product usage".Source

Open certification to all developers (free first attempt with Cloud credits), publish a directory of certified people and partners, and let companies post ClickHouse jobs that reach them.

Certified skills lower the risk of adopting ClickHouse and grow the partner bench at the same time.

• Exam quality

  Refresh questions each release cycle.

• Your websitePartner program "House Mates": deal registration, on-demand courses and "certification exams", competitor comparisons and ROI calculators, MDF request forms and sandbox instances. There is no public directory where customers can find a certified partner.Source
• HiringDirector, Partner Programs & Operations (US, posted September 15, 2026): owns partner tiering, MDF, deal registration rules, onboarding "from signed to productive", and certification paths so "an SI can implement ClickHouse well without us in the room"; measured on "partner-sourced and partner-influenced pipeline".Source
• Langfuse docsSelf-hosted Langfuse ingests traces into ClickHouse: the worker picks up traces "and ingest them into Clickhouse", with a "Hyper-optimized ClickHouse schema" for read-heavy analytics.Source

With the club's agreement, build a public dashboard of match events or ticketing and fan engagement data on ClickHouse Cloud, show it on match days and in hospitality, and publish how it was built.

It turns a sponsorship into a product demo and technical content.

• Data rights

  Use only data the club approves.

• HiringSenior Field Marketing Manager, UK & Ireland (London, posted October 20, 2026): "our first dedicated marketing hire for the region", with "a direct line from your work to pipeline and new signups", pre- and post-event plays with sales, and the "Fulham FC sponsorship activity locally, including C-level experiences".Source
• Your websiteContent scale: 911 English blog posts (monthly newsletters published as blog posts, for example "202608-newsletter"), 645 videos, 219 resources and 11 Open House event pages (Amsterdam, Bangalore and others); a CostBench benchmark measures "performance per dollar across the full path: ingest, preparation, and reads".Source

Translate the trial path, top user stories and comparison pages into Spanish and Portuguese, add local customer stories from the new team, and run the trial journey in both languages around the events.

Local pages and stories give the new team inbound demand to work.

• Spreading thin

  Start with Brazil and Mexico.

• HiringLatin America: an Enterprise Account Executive in Mexico City (posted September 23, 2026) and a Solutions Architect in Mexico, alongside Solutions Architects in Germany, Spain, the Netherlands, the UAE and China.Source
• Your websiteThe sitemap has hreflang for eight language versions, but depth varies: Japanese 340 URLs, Portuguese (Brazil) 30, Spanish 27, French 22, Korean 22, Arabic 21 and Chinese 21. Translated pricing pages still quote USD. Upcoming events include a São Paulo real-time analytics event (November) and a LATAM ClickStack observability session (December).Source
• HiringSenior Lifecycle Marketing Manager (US, posted October 15, 2026): ClickHouse's "first Senior Lifecycle Marketing Manager", to "turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels", accountable for "trial-to-paid conversion, MQL volume, and influenced pipeline", with "behavior-triggered nurture programs that respond to product usage".Source