Raylu growth playbook

Give each page its own title and description built on how buyers search: the homepage as "Raylu: AI Deal Sourcing and Origination for Private Equity, Growth and VC"; each solutions page by buyer (e.g. "AI Deal Sourcing for Private Equity: Thesis to Market Map in 30 Minutes"); product pages by job (market maps, outsourced origination, AI-assistant integration). Use "deal sourcing" in the homepage copy next to "origination", add Organization and SoftwareApplication schema, and track rankings and AI-assistant answers for 20 core queries each month.

Investors type "deal sourcing software" and "AI deal origination" into search engines and assistants. Pages that each answer one buyer's query in their title rank and get cited; identical descriptions make Framer pages compete with each other. It is a one-week fix that gives every later SEO, AEO and paid test a better base.

[ ] Homepage: AI deal sourcing and origination, by buyer
[ ] Six solutions pages: one buyer and outcome each
[ ] Three product pages: one job each
[ ] Unique descriptions on all 18 main pages
[ ] "deal sourcing" in homepage copy
[ ] Organization and SoftwareApplication schema
[ ] 20-query rank and assistant baseline

• Category terms are crowded

  Lead with the buyer and outcome (30-minute market maps), not the generic term alone.

• Brand language drifts

  Keep "origination engine" as the headline and add "deal sourcing" as the category.

• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source
• Your websiteHomepage: the title tag is just "Raylu"; the headline is "The AI origination engine for private markets."; the words "deal sourcing" do not appear on the page ("origination" appears 10 times); the footer has links that ask ChatGPT, Claude, Perplexity, Grok and Google "What does Raylu do?".Source
• Your websiteTitle and description check of all 53 sitemap URLs (October 22, 2026): 17 of the 18 non-article pages (homepage, the three product pages, all six solutions pages, case studies, both demo pages, manifesto, news, about and careers) use the same meta description as the homepage; product titles are just "Raylu App", "Raylu Advisory" and "Raylu Agent"; /book-a-demo-linkedin is indexable alongside /book-a-demo; raylu.ai/llms.txt returns 404.Source
• Competitor researchRivals' own homepages: Sourcescrub's title is "the Deal Sourcing Platform for AI Driven Investment Research & Deal Origination"; Grata calls itself "The Agentic M&A Workspace"; Inven says "Used by 1,000+ firms. Map entire markets in minutes."See the research Source
• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source

Render the animated headings from one real text element (animate with CSS on the real heading, hide the split letters from assistive tech and crawlers with aria-hidden), and check the result in a text-only fetch.

Case studies are the pages assistants quote when asked "who uses Raylu" and "does it work"; clean text helps them cite Raylu correctly.

• Animation looks different

  Keep the effect but on the real heading.

• Your websiteCase study pages put each section heading into the page text twice, once letter by letter ("T h e p l a y b o o k w o r k e d .") and once as words; the case studies index shows four stories before "Load More" although the sitemap lists six, and one URL ends in a full stop (/case-studies/cutting-diligence-time-in-half-with-raylu.).Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source
• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source

Publish /llms.txt and a short "Raylu at a glance" page: what it does, who uses it (45+ funds, $500B+ AUM), products, integrations (Affinity, Gmail, Outlook), SOC 2 and case study results, each linked to its source page.

Assistants favor clear, consistent facts; the same facts help analysts, partners and journalists.

• Facts go stale

  Date the page and update on each announcement.

• Your websiteHomepage: the title tag is just "Raylu"; the headline is "The AI origination engine for private markets."; the words "deal sourcing" do not appear on the page ("origination" appears 10 times); the footer has links that ask ChatGPT, Claude, Perplexity, Grok and Google "What does Raylu do?".Source
• Your websiteTitle and description check of all 53 sitemap URLs (October 22, 2026): 17 of the 18 non-article pages (homepage, the three product pages, all six solutions pages, case studies, both demo pages, manifesto, news, about and careers) use the same meta description as the homepage; product titles are just "Raylu App", "Raylu Advisory" and "Raylu Agent"; /book-a-demo-linkedin is indexable alongside /book-a-demo; raylu.ai/llms.txt returns 404.Source
• Your websiteSeries A post (December 2025): "$8M Series A" led by HighlandX plus a "$4M Seed" led by Conversion Capital and Unusual Ventures; founded in 2022; "more than 45 private-investment funds representing over $500 billion in AUM use Raylu as their AI sourcing engine".Source
• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source

Mark /book-a-demo-linkedin noindex, give each campaign its own UTM-tagged variant, pass UTMs, firm type and AUM band into the CRM with the self-reported source, and report cost per qualified meeting by channel.

Clean source data is what lets the Growth Lead move budget between channels each half and defend the call.

• Self-reported source is noisy

  Use both UTM and self-reported fields.

• Your websiteTitle and description check of all 53 sitemap URLs (October 22, 2026): 17 of the 18 non-article pages (homepage, the three product pages, all six solutions pages, case studies, both demo pages, manifesto, news, about and careers) use the same meta description as the homepage; product titles are just "Raylu App", "Raylu Advisory" and "Raylu Agent"; /book-a-demo-linkedin is indexable alongside /book-a-demo; raylu.ai/llms.txt returns 404.Source
• Your websiteThe demo form asks "Firm Type" (VC, PE, growth equity, family office, hedge fund), "AUM" in six bands and "How did you hear about us?" (Referral, Google Search, LinkedIn, Event / Conference and more).Source
• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source

Show all stories, lead each card with its metric, add PE / growth / VC filters, and link each solutions page to its matching story. Fix the URL that ends in a full stop with a redirect.

Investors scan for a firm like theirs and a number; buyers can find proof in seconds.

• Few stories per segment

  Prioritize new stories for missing segments.

• Your websiteCase study pages put each section heading into the page text twice, once letter by letter ("T h e p l a y b o o k w o r k e d .") and once as words; the case studies index shows four stories before "Load More" although the sitemap lists six, and one URL ends in a full stop (/case-studies/cutting-diligence-time-in-half-with-raylu.).Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source
• HiringProduct Marketing Manager (New York City, posted October 19, 2026): builds value propositions "for each buyer (PE, growth equity, VC)", competitor comparisons, "Track the competition" in "AI-for-finance and deal-sourcing tools", produces "case studies, ROI stories and customer quotes", and gives Growth "the messaging, landing pages and assets that power SEO"; in 90 days "publish at least two customer case studies".Source

Build a respectful migration offer: help importing saved lists and theses, a fast market-map rebuild of their top theses, and onboarding by an AI Strategist. Run a short outbound play to funds known to have used it, and a landing page for searches about alternatives.

Teams forced to switch decide quickly, and a guided move removes the switching cost.

• Looks opportunistic

  Factual tone; lead with help moving data.

• Competitor researchCyndx's homepage (October 22, 2026): "Cyndx has made the decision to wind down operations."See the research Source
• HiringGTM Associate (posted September 3, 2026): "outbound-first", "research-led, multi-threaded prospecting across growth equity and private equity funds"; designs "outbound plays by strategy, fund size, thesis, or trigger event"; supports "industry conferences, dinners, and roundtables".Source
• HiringAI Strategist (posted September 21, 2026): owns "Onboarding & Trial Conversion", sets up "dashboards" and will "Reach out when engagement drops", and helps "build the function from scratch". Senior Product Designer (posted October 19, 2026): "audit the current experience for friction" and "Ship weekly".Source
• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source

Publish fair pages for each rival: approach (thesis-first agents vs databases), data coverage, outreach, integrations, and who each fits, with sources and dates; link from solutions pages.

Comparison searchers are close to buying, and the same content arms AEs in competitive deals.

• Rival disputes claims

  Source and date every claim.

• HiringProduct Marketing Manager (New York City, posted October 19, 2026): builds value propositions "for each buyer (PE, growth equity, VC)", competitor comparisons, "Track the competition" in "AI-for-finance and deal-sourcing tools", produces "case studies, ROI stories and customer quotes", and gives Growth "the messaging, landing pages and assets that power SEO"; in 90 days "publish at least two customer case studies".Source
• Competitor researchRivals' own homepages: Sourcescrub's title is "the Deal Sourcing Platform for AI Driven Investment Research & Deal Origination"; Grata calls itself "The Agentic M&A Workspace"; Inven says "Used by 1,000+ firms. Map entire markets in minutes."See the research Source
• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source

For target funds, take a public thesis (from their website or recent deals), build a short market map and send the top ten companies as the opener; offer the full map in a demo.

It shows value in the prospect's own world and gives the AE a ready proof-of-value.

• Wrong thesis guess

  Use only public statements.

• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source
• HiringGTM Associate (posted September 3, 2026): "outbound-first", "research-led, multi-threaded prospecting across growth equity and private equity funds"; designs "outbound plays by strategy, fund size, thesis, or trigger event"; supports "industry conferences, dinners, and roundtables".Source
• HiringAccount Executive (posted September 9, 2026): sells to "Managing Directors, Heads of Origination, Operating Partners"; runs "outcome-tied POVs that quantify sourcing lift, cycle-time reduction, and win-rate impact"; "$800K+ ARR quotas". A first Strategic Account Director will own "a concentrated book of Large-Cap funds" and "Drive full-platform adoption".Source

Sign three partner types with clear terms (referral fee, reseller margin or co-delivery), a partner one-pager and a co-branded market-map demo they can run for clients.

Partners already have the trust of PE decision-makers, which shortens cold sales cycles.

• Partners stay passive

  Joint pipeline reviews monthly.

• HiringHead of Market Development & Partnerships, Private Equity (posted October 20, 2026): "make Raylu the company private equity investors think of when they think about deal origination"; build alliances with "consulting firms, expert networks, fund service providers, industry associations"; structure "referral, reseller, and joint selling agreements"; choose conferences and host "executive dinners, roundtables".Source
• Your websiteProducts: Raylu App; Raylu Advisory, "The World's First AI-Native Buy-side Advisory", an "outsourced deal origination arm" with a "Dedicated origination arm ... exclusive to your vertical"; Raylu Agent, an MCP server that brings Raylu into the AI tools teams already use. Summer 2026 release notes add a Chrome extension and "more data coverage across conferences, people, and Europe".Source
• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source

Run a quarterly in-person roundtable in New York (and one in London) for heads of origination and BD, publish the anonymized takeaways, and invite customers to bring a peer.

Peers learn from each other, Raylu becomes the convener, and every seat is a qualified buyer.

• Selling at the table puts people off

  No pitches; content only.

• HiringHead of Market Development & Partnerships, Private Equity (posted October 20, 2026): "make Raylu the company private equity investors think of when they think about deal origination"; build alliances with "consulting firms, expert networks, fund service providers, industry associations"; structure "referral, reseller, and joint selling agreements"; choose conferences and host "executive dinners, roundtables".Source
• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source
• HiringAccount Executive (posted September 9, 2026): sells to "Managing Directors, Heads of Origination, Operating Partners"; runs "outcome-tied POVs that quantify sourcing lift, cycle-time reduction, and win-rate impact"; "$800K+ ARR quotas". A first Strategic Account Director will own "a concentrated book of Large-Cap funds" and "Drive full-platform adoption".Source

Survey 100+ investors, publish the 2026 report with charts, gate the full PDF lightly, and pitch it to private-markets media and partners.

Original data earns links, assistant citations and conversations with the people surveyed.

• Small sample

  Report sample size honestly.

• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source
• HiringProduct Marketing Manager (New York City, posted October 19, 2026): builds value propositions "for each buyer (PE, growth equity, VC)", competitor comparisons, "Track the competition" in "AI-for-finance and deal-sourcing tools", produces "case studies, ROI stories and customer quotes", and gives Growth "the messaging, landing pages and assets that power SEO"; in 90 days "publish at least two customer case studies".Source
• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source

Run separate campaigns for PE, growth equity and VC, each with its own landing page and case study, and optimize to qualified meetings using the CRM data from idea 4.

Each buyer sees their own proof, and spend moves to the segment with the best cost per meeting.

• Small audiences

  Use account lists and frequency caps.

• #4 Keep the LinkedIn demo page out of search, and tie every demo to its source

• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source
• Your websiteThe demo form asks "Firm Type" (VC, PE, growth equity, family office, hedge fund), "AUM" in six bands and "How did you hear about us?" (Referral, Google Search, LinkedIn, Event / Conference and more).Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source

Ask happy customers for one peer introduction after a milestone (first meeting booked from Raylu outreach, first deal), reward with extra seats or credits, and give investors a short intro kit.

Private markets run on referrals, and a peer recommendation beats any ad.

• Customers want discretion

  Make intros private, never public logos without consent.

• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source
• Your websiteSeries A post (December 2025): "$8M Series A" led by HighlandX plus a "$4M Seed" led by Conversion Capital and Unusual Ventures; founded in 2022; "more than 45 private-investment funds representing over $500 billion in AUM use Raylu as their AI sourcing engine".Source

Track three trial milestones (first map, first outreach, first meeting), alert the strategist when a trial stalls, and run a 30-minute working session to build the first map with the team.

Trials that reach the value moment early convert; stalled ones get help before they go quiet.

• Alert fatigue

  Only alert on key stalls.

• HiringAI Strategist (posted September 21, 2026): owns "Onboarding & Trial Conversion", sets up "dashboards" and will "Reach out when engagement drops", and helps "build the function from scratch". Senior Product Designer (posted October 19, 2026): "audit the current experience for friction" and "Ship weekly".Source
• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source
• HiringAccount Executive (posted September 9, 2026): sells to "Managing Directors, Heads of Origination, Operating Partners"; runs "outcome-tied POVs that quantify sourcing lift, cycle-time reduction, and win-rate impact"; "$800K+ ARR quotas". A first Strategic Account Director will own "a concentrated book of Large-Cap funds" and "Drive full-platform adoption".Source

For each top account, map which teams and products are active, run a quarterly review showing results and gaps, and propose one new use per quarter (e.g. the Chrome extension for the deal team, Advisory for a new vertical).

Expansion inside a fund is cheaper than a new logo and makes Raylu harder to replace.

• Feels like upselling

  Lead with results first.

• HiringAccount Executive (posted September 9, 2026): sells to "Managing Directors, Heads of Origination, Operating Partners"; runs "outcome-tied POVs that quantify sourcing lift, cycle-time reduction, and win-rate impact"; "$800K+ ARR quotas". A first Strategic Account Director will own "a concentrated book of Large-Cap funds" and "Drive full-platform adoption".Source
• Your websiteProducts: Raylu App; Raylu Advisory, "The World's First AI-Native Buy-side Advisory", an "outsourced deal origination arm" with a "Dedicated origination arm ... exclusive to your vertical"; Raylu Agent, an MCP server that brings Raylu into the AI tools teams already use. Summer 2026 release notes add a Chrome extension and "more data coverage across conferences, people, and Europe".Source
• HiringAI Strategist (posted September 21, 2026): owns "Onboarding & Trial Conversion", sets up "dashboards" and will "Reach out when engagement drops", and helps "build the function from scratch". Senior Product Designer (posted October 19, 2026): "audit the current experience for friction" and "Ship weekly".Source

Publish /changelog with short dated entries, send a monthly email to users with two how-tos, and link new features from inside the app.

Users who know what shipped use more of the product and renew more.

• Too many small entries

  Group weekly.

• Your websiteProducts: Raylu App; Raylu Advisory, "The World's First AI-Native Buy-side Advisory", an "outsourced deal origination arm" with a "Dedicated origination arm ... exclusive to your vertical"; Raylu Agent, an MCP server that brings Raylu into the AI tools teams already use. Summer 2026 release notes add a Chrome extension and "more data coverage across conferences, people, and Europe".Source
• HiringAI Strategist (posted September 21, 2026): owns "Onboarding & Trial Conversion", sets up "dashboards" and will "Reach out when engagement drops", and helps "build the function from scratch". Senior Product Designer (posted October 19, 2026): "audit the current experience for friction" and "Ship weekly".Source
• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source

List the extension in the Chrome Web Store with a clear description and a "request access" flow, list the MCP server in public MCP directories, and track installs and requests as signals for outbound.

Self-serve listings bring curious investors and analysts who would never fill a demo form.

• Data access concerns

  Explain permissions and SOC 2 clearly.

• Your websiteProducts: Raylu App; Raylu Advisory, "The World's First AI-Native Buy-side Advisory", an "outsourced deal origination arm" with a "Dedicated origination arm ... exclusive to your vertical"; Raylu Agent, an MCP server that brings Raylu into the AI tools teams already use. Summer 2026 release notes add a Chrome extension and "more data coverage across conferences, people, and Europe".Source
• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source
• HiringGTM Associate (posted September 3, 2026): "outbound-first", "research-led, multi-threaded prospecting across growth equity and private equity funds"; designs "outbound plays by strategy, fund size, thesis, or trigger event"; supports "industry conferences, dinners, and roundtables".Source

Cut each webinar into short clips with captions for LinkedIn, post the full recording with chapters on YouTube, and add a monthly 10-minute "thesis to map" demo episode.

Video shows the product working and travels well on LinkedIn, where buyers are.

• Low production value

  Clear audio and captions are enough.

• Public profilesYouTube @RayluAI: 4 videos, about 10 subscribers and 744 views; the company is also on LinkedIn and X.Source
• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source
• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source

Publish a weekly public market map of a niche (from public data only), with the method, top companies and signals, and a "build your own" call to action; collect them into a sector library.

Each map is a useful page for searchers and assistants, and a live demo of the product.

• Customers fear their theses leak

  Use only public niches; never customer theses.

• #1 Say "deal sourcing" where search engines and AI assistants look: titles and descriptions for every page

• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source
• HiringGrowth Lead (New York City, posted October 16, 2026): owns "SEO and AEO, paid social, outbound, referrals, events, content and product-led motions"; "Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination"; paid social on LinkedIn "measured on cost per qualified meeting"; "Build referral and community loops"; works with the founders and the Head of Growth.Source
• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source

Package Advisory for funds under $1B AUM and family offices, with a fixed pilot (one thesis, 90 days, a set number of warm conversations), and route those demo requests to it.

It opens a segment that cannot staff origination and turns Raylu's engine into a managed service.

• Exclusivity limits

  One fund per vertical, tracked.

• Your websiteProducts: Raylu App; Raylu Advisory, "The World's First AI-Native Buy-side Advisory", an "outsourced deal origination arm" with a "Dedicated origination arm ... exclusive to your vertical"; Raylu Agent, an MCP server that brings Raylu into the AI tools teams already use. Summer 2026 release notes add a Chrome extension and "more data coverage across conferences, people, and Europe".Source
• Your websiteThe demo form asks "Firm Type" (VC, PE, growth equity, family office, hedge fund), "AUM" in six bands and "How did you hear about us?" (Referral, Google Search, LinkedIn, Event / Conference and more).Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source

Launch a Europe page with coverage and the case study, run London roundtables, partner with a European fund service provider, and staff one AE for Europe once demand shows.

It turns an existing proof point into a new market.

• Data coverage gaps

  Be clear on what is covered.

• Your websiteProducts: Raylu App; Raylu Advisory, "The World's First AI-Native Buy-side Advisory", an "outsourced deal origination arm" with a "Dedicated origination arm ... exclusive to your vertical"; Raylu Agent, an MCP server that brings Raylu into the AI tools teams already use. Summer 2026 release notes add a Chrome extension and "more data coverage across conferences, people, and Europe".Source
• Your websiteCase study results: Sopris Capital "25%+ reply rates"; a growth-stage software fund "cut diligence from two weeks to one"; a mid-market PE fund rebuilt "its 10-person U.S. origination engine in Europe with a two-person team"; a San Francisco VC "doubled its opportunity pipeline"; HighlandX went from customer to lead investor.Source
• HiringHead of Market Development & Partnerships, Private Equity (posted October 20, 2026): "make Raylu the company private equity investors think of when they think about deal origination"; build alliances with "consulting firms, expert networks, fund service providers, industry associations"; structure "referral, reseller, and joint selling agreements"; choose conferences and host "executive dinners, roundtables".Source

Offer both vendors a joint case study or talk, and share the posts with engineering communities; use them in recruiting.

It reaches technical buyers at funds (data and IT leaders are in the buying group) and helps hiring.

• Sharing too much detail

  Security review.

• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source
• HiringAccount Executive (posted September 9, 2026): sells to "Managing Directors, Heads of Origination, Operating Partners"; runs "outcome-tied POVs that quantify sourcing lift, cycle-time reduction, and win-rate impact"; "$800K+ ARR quotas". A first Strategic Account Director will own "a concentrated book of Large-Cap funds" and "Drive full-platform adoption".Source

Publish a free five-lesson course (thesis writing, mapping, scoring, outreach, measurement) with a certificate, taught with real public examples.

It owns the category idea and builds goodwill with the junior investors who influence tool choices.

• Low completion

  Keep lessons under ten minutes.

• Your websiteSeries A post (December 2025): "$8M Series A" led by HighlandX plus a "$4M Seed" led by Conversion Capital and Unusual Ventures; founded in 2022; "more than 45 private-investment funds representing over $500 billion in AUM use Raylu as their AI sourcing engine".Source
• Your websitePrivate equity page: "<30 min" from "Plain-English thesis to a complete, scored market map", "300,000+ Live data sources: Over 70% unique and proprietary", "3x Outreach reply rates"; pains: "Associates spend 12+ hours building a single market map by hand" and cold outreach "converts at just 5-10%".Source
• Your websiteNews (31 posts): "How Private Market Investors Are Using AI, 2025 Edition"; "The Sourcing Bottleneck Has Moved" ("We surveyed origination leaders"); a webinar with Private Equity Wire (July 31, 2026); engineering posts on TurboPuffer and Temporal; Affinity and Gmail/Outlook integrations; SOC 2.Source