Morpho growth playbook

Point both menu items to a short early-access page: what the API will do, what teams can build today on Blue and Midnight, and a form (company, user base, region, earn or borrow, timeline). Send each signup to the CRM as a fintech lead, routed to the Senior Fintech BD, with a reply that offers a call and the most relevant customer story (Coinbase, Robinhood, Kraken, Privy). Keep the docs link on the page for developers.

These are the warmest fintech leads Morpho gets: people looking for the product before it ships. Capturing them builds the "repeatable pipeline of new-logo distribution deals" the role is measured on, and tells product which API to finish first.

[ ] One-line description of each API
[ ] What teams can build today on Blue and Midnight
[ ] Form: company, users, region, earn/borrow, timeline
[ ] CRM tag and routing to Senior Fintech BD
[ ] Auto reply with call link and customer story
[ ] Docs link for developers
[ ] Weekly review

• Developers want docs, not a form

  Keep the docs link at the top of the page.

• Launch date pressure

  Promise updates, not a date.

• Your websiteSite menu, "Integrate" column: "Earn API (coming soon)" and "Borrow API (coming soon)" link straight to developer get-started guides on docs.morpho.org, with no sign-up, early-access list or contact option. The contact page offers three paths: "General support", "Business Solutions" and "Media & Press".Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source
• HiringRevenue Operations Manager (posted August 24, 2026): "Morpho's GTM motion has grown faster than the operations behind it. Pipeline visibility, CRM hygiene, forecasting, and tooling are split across people"; owns GTM dashboards, a clean CRM, forecasting, the knowledge base, and must "Surface signals from markets and media so business developers can chase, upsell, and close at the right moment".Source

Render the two totals on the server with an "as of" time and refresh them every few minutes. Lazy-load the animations and logo marquee, split the JavaScript, and add alt text to the partner logos. Track field LCP weekly.

Product leaders at fintechs judge infrastructure by how it feels, and the totals are Morpho's strongest proof.

• Stale totals

  Show the update time next to each figure.

• Your websiteHomepage: headline "Open infrastructure for global credit"; "TOTAL DEPOSITS" and "OUTSTANDING LOANS" labels whose figures are not in the page HTML (they load by script), while the meta description reads "Morpho is an open credit network with $16B+ in deposits ... Coinbase, Robinhood and Société Générale build on it"; partner logos including Kraken, Ledger, Fireblocks, Coinbase, Robinhood, Deel, Uniswap, Crypto.com and Circle; "30+ audits to date"; 73 images have no alt text.Source
• Google PageSpeedHomepage on mobile (October 22, 2026): performance 43/100, lab LCP 7.2 s, Total Blocking Time 1,440 ms, 1.3 MB with about 240 KB of unused JavaScript. Real Chrome visitors to the homepage fail Core Web Vitals: LCP 5.9 s and INP 377 ms at the 75th percentile; across the whole site LCP is 4.1 s and 11% slower than before.Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source

Correct the shared template, then keep one approved figure for deposits and other headline numbers in the knowledge base the RevOps role will own, used by job posts, decks and the website.

A visible typo in a growth claim is an easy credibility loss; one source of truth prevents the next one.

• Figures change fast

  Use "as of" dates.

• HiringEvery one of the 11 open posts on Morpho's Ashby board (checked October 22, 2026) describes Morpho as "experiencing exponential adoption, with over billion in deposits on the network": the figure is missing. The homepage description says "$16B+ in deposits".Source
• HiringRevenue Operations Manager (posted August 24, 2026): "Morpho's GTM motion has grown faster than the operations behind it. Pipeline visibility, CRM hygiene, forecasting, and tooling are split across people"; owns GTM dashboards, a clean CRM, forecasting, the knowledge base, and must "Surface signals from markets and media so business developers can chase, upsell, and close at the right moment".Source
• Your websiteHomepage: headline "Open infrastructure for global credit"; "TOTAL DEPOSITS" and "OUTSTANDING LOANS" labels whose figures are not in the page HTML (they load by script), while the meta description reads "Morpho is an open credit network with $16B+ in deposits ... Coinbase, Robinhood and Société Générale build on it"; partner logos including Kraken, Ledger, Fireblocks, Coinbase, Robinhood, Deel, Uniswap, Crypto.com and Circle; "30+ audits to date"; 73 images have no alt text.Source

Add a short box to each story: products used (Blue, Midnight, Vaults), curator, chains, team size, weeks from kickoff to launch, and what the partner built themselves. Add a "typical timeline" section to the fintechs page.

Time and effort are the first questions in a build-or-buy decision, and peers' answers are the most credible.

• Partners decline to share

  Use ranges.

• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source
• Your websiteFintechs page: "Keep assets on platform and increase revenue by giving your users the ability to earn & borrow without leaving your application"; quotes from Coinbase and Robinhood; FAQs on Blue vs Midnight and compliance gates ("These tools can support a compliance program, but they do not make a product legally compliant by themselves"). It has no integration timeline or business-case tool.Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source

Add three questions: organization type (fintech, exchange, bank, asset manager, curator, other), product interest (earn, borrow, fixed rate, vaults) and region. Route automatically, with a response target per route.

Fast routing lifts conversion on high-value leads and gives RevOps clean data from day one.

• Fewer submissions

  Keep questions one-click.

• Your websiteSite menu, "Integrate" column: "Earn API (coming soon)" and "Borrow API (coming soon)" link straight to developer get-started guides on docs.morpho.org, with no sign-up, early-access list or contact option. The contact page offers three paths: "General support", "Business Solutions" and "Media & Press".Source
• HiringRevenue Operations Manager (posted August 24, 2026): "Morpho's GTM motion has grown faster than the operations behind it. Pipeline visibility, CRM hygiene, forecasting, and tooling are split across people"; owns GTM dashboards, a clean CRM, forecasting, the knowledge base, and must "Surface signals from markets and media so business developers can chase, upsell, and close at the right moment".Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source
• HiringAccount Growth (New York, posted September 9, 2026): "Morpho's largest enterprise partners are live integrations with significant untapped growth potential"; the role embeds in a flagship partner, runs quarterly executive reviews, and turns product data into "quantified expansion plays" such as "rolling products out to new jurisdictions or running activation campaigns"; "Success is measured on revenue and active loans generated by the account".Source

Publish the guide as an RFP checklist (security, compliance gates, risk isolation, curators, fixed and variable rates, support), with Morpho's answers filled in on a second sheet. Gate the filled version with an email.

Whoever writes the checklist shapes the decision, and the download is a lead.

• Looks biased

  Keep the questions neutral and the answers separate.

• Your websiteSitemap (184 URLs): 117 blog posts, 39 stories, 12 job pages and pages for institutions, fintechs, curators, users, Coinbase loans and Midnight; no comparison pages and no non-English pages. The blog includes "How to evaluate DeFi protocols: a practical guide for product leaders exploring DeFi infrastructure". The YouTube channel has about 478 subscribers and 27 videos.Source
• Competitor researchRivals' own homepages: Aave, "Six years of uninterrupted operation, independently audited"; Euler, "modular lending infrastructure for using, launching and integrating lending markets"; Maple, "the leader in onchain asset management"; Spark, "Institutional Capital Intelligently Allocated"; Kamino, a Solana credit protocol for "institutions and retail users".See the research Source
• Your websiteFintechs page: "Keep assets on platform and increase revenue by giving your users the ability to earn & borrow without leaving your application"; quotes from Coinbase and Robinhood; FAQs on Blue vs Midnight and compliance gates ("These tools can support a compliance program, but they do not make a product legally compliant by themselves"). It has no integration timeline or business-case tool.Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source

Build a calculator: inputs are the products wanted, chains and team size; outputs are estimated engineering months, audit and maintenance costs for building in-house versus integrating Morpho, and a timeline. Offer a call with the results. Avoid any return or yield figures.

A business case the prospect can forward speeds up internal approval.

• Estimates contested

  Show assumptions openly.

• #4 Add "what they built and how long it took" to each customer story

• Your websiteFintechs page: "Keep assets on platform and increase revenue by giving your users the ability to earn & borrow without leaving your application"; quotes from Coinbase and Robinhood; FAQs on Blue vs Midnight and compliance gates ("These tools can support a compliance program, but they do not make a product legally compliant by themselves"). It has no integration timeline or business-case tool.Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source

Build a kit per product (crypto-backed loans, earn, fixed rate): in-app message templates, email copy, education content, compliance notes and a measurement plan. Offer joint planning in quarterly reviews.

Partners act faster when the campaign is ready-made and measured.

• Partner priorities

  Tie campaigns to their goals.

• HiringAccount Growth (New York, posted September 9, 2026): "Morpho's largest enterprise partners are live integrations with significant untapped growth potential"; the role embeds in a flagship partner, runs quarterly executive reviews, and turns product data into "quantified expansion plays" such as "rolling products out to new jurisdictions or running activation campaigns"; "Success is measured on revenue and active loans generated by the account".Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source
• Your website"The Morpho Effect: September 2026": "more than $11B sits in curated vaults"; "More than 30 curators are now active"; Coinbase and Robinhood "each passed $500M in deposits in September"; Coinbase is "the first large-scale distributor to integrate Morpho Midnight"; P2P Orders on Ethereum, Base, Arc and Robinhood Chain.Source

For each flagship partner, map where their users are, where Morpho products are live, and what legal steps each new region needs. Rank by users and readiness, and bring the top three to quarterly reviews.

Expansion inside existing accounts is the fastest revenue, and a clear map makes the case to partner executives.

• Regulatory uncertainty

  Start with regions with clear rules.

• HiringAccount Growth (New York, posted September 9, 2026): "Morpho's largest enterprise partners are live integrations with significant untapped growth potential"; the role embeds in a flagship partner, runs quarterly executive reviews, and turns product data into "quantified expansion plays" such as "rolling products out to new jurisdictions or running activation campaigns"; "Success is measured on revenue and active loans generated by the account".Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source
• HiringUS Policy Lead (posted October 12, 2026): "US regulatory engagement is Morpho's top legal priority. The SEC, CFTC, Treasury and FinCEN are writing the rules that will govern onchain lending"; drafts comment letters and leads meetings with agency staff, Congress and coalitions. A Commercial Counsel was posted the same day.Source

Track signals for a target list of 300 fintechs and exchanges: stablecoin and licence news, crypto job posts, app releases and chain launches. Score them weekly and push the top ten to BD in the CRM.

Reaching a team while it is planning beats reaching it after a choice is made.

• Noise

  Tune scoring monthly.

• HiringRevenue Operations Manager (posted August 24, 2026): "Morpho's GTM motion has grown faster than the operations behind it. Pipeline visibility, CRM hygiene, forecasting, and tooling are split across people"; owns GTM dashboards, a clean CRM, forecasting, the knowledge base, and must "Surface signals from markets and media so business developers can chase, upsell, and close at the right moment".Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source
• Your websiteOctober 13, 2026: Morpho appointed a Head of GTM from Coinbase to scale "adoption across fintechs, financial institutions, and other businesses building onchain credit products"; the team is "80+ contributors worldwide, up roughly 70% over the past year", with new offices and team growth in New York and Singapore. A blog post on October 20 covers "Bringing Receivable Backed Credit Markets Onchain".Source

Publish short pages for each market: the problem, how Midnight fixed-rate terms apply, what is live, and a "register interest" form asking role, size and timing. Use the results in sequencing decisions and invite top respondents to proofs of concept.

Demand from named counterparties is better sizing data than desk research.

• Read as an offer

  Clear wording that markets are under research.

• HiringStaff Product Manager (New Credit) (posted August 31, 2026): "Morpho's Midnight launch brought fixed-rate, fixed-term lending onchain"; sizes "custodied Bitcoin, tokenized equities, undercollateralized credit and credit card receivables" and runs "proof of concepts with new counterparty types". Product Manager (Protocol) (posted September 17): "continuous discovery process with curators, distributors, integrators, developers".Source
• Your websiteOctober 13, 2026: Morpho appointed a Head of GTM from Coinbase to scale "adoption across fintechs, financial institutions, and other businesses building onchain credit products"; the team is "80+ contributors worldwide, up roughly 70% over the past year", with new offices and team growth in New York and Singapore. A blog post on October 20 covers "Bringing Receivable Backed Credit Markets Onchain".Source
• Your website"The Morpho Effect: September 2026": "more than $11B sits in curated vaults"; "More than 30 curators are now active"; Coinbase and Robinhood "each passed $500M in deposits in September"; Coinbase is "the first large-scale distributor to integrate Morpho Midnight"; P2P Orders on Ethereum, Base, Arc and Robinhood Chain.Source

Run a short series: a webinar with a distributor, an explainer of offer-based markets for credit desks, and a one-page comparison of fixed and variable terms. Collect sign-ups for follow-up.

Familiar concepts lower the barrier for institutions new to onchain credit.

• Low turnout

  Record and distribute clips.

• Your website"The Morpho Effect: September 2026": "more than $11B sits in curated vaults"; "More than 30 curators are now active"; Coinbase and Robinhood "each passed $500M in deposits in September"; Coinbase is "the first large-scale distributor to integrate Morpho Midnight"; P2P Orders on Ethereum, Base, Arc and Robinhood Chain.Source
• HiringStaff Product Manager (New Credit) (posted August 31, 2026): "Morpho's Midnight launch brought fixed-rate, fixed-term lending onchain"; sizes "custodied Bitcoin, tokenized equities, undercollateralized credit and credit card receivables" and runs "proof of concepts with new counterparty types". Product Manager (Protocol) (posted September 17): "continuous discovery process with curators, distributors, integrators, developers".Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source

Publish a policy page: principles, every comment letter, coalition memberships and short summaries for non-lawyers. Link it from the institutions and fintechs pages.

Visible regulatory engagement reassures compliance reviewers and policymakers.

• Positions attract criticism

  Explain reasoning clearly.

• HiringUS Policy Lead (posted October 12, 2026): "US regulatory engagement is Morpho's top legal priority. The SEC, CFTC, Treasury and FinCEN are writing the rules that will govern onchain lending"; drafts comment letters and leads meetings with agency staff, Congress and coalitions. A Commercial Counsel was posted the same day.Source
• Your websiteFintechs page: "Keep assets on platform and increase revenue by giving your users the ability to earn & borrow without leaving your application"; quotes from Coinbase and Robinhood; FAQs on Blue vs Midnight and compliance gates ("These tools can support a compliance program, but they do not make a product legally compliant by themselves"). It has no integration timeline or business-case tool.Source

Assemble a pack: architecture and custody, compliance gates (Vaults V2, Midnight), audits (30+), formal verification, incident process, and a standard questionnaire with answers. Share it under NDA where needed.

Answering compliance questions upfront shortens deal cycles.

• Read as legal advice

  State clearly it is not.

• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source
• Your websiteFintechs page: "Keep assets on platform and increase revenue by giving your users the ability to earn & borrow without leaving your application"; quotes from Coinbase and Robinhood; FAQs on Blue vs Midnight and compliance gates ("These tools can support a compliance program, but they do not make a product legally compliant by themselves"). It has no integration timeline or business-case tool.Source
• Your websiteHomepage: headline "Open infrastructure for global credit"; "TOTAL DEPOSITS" and "OUTSTANDING LOANS" labels whose figures are not in the page HTML (they load by script), while the meta description reads "Morpho is an open credit network with $16B+ in deposits ... Coinbase, Robinhood and Société Générale build on it"; partner logos including Kraken, Ledger, Fireblocks, Coinbase, Robinhood, Deel, Uniswap, Crypto.com and Circle; "30+ audits to date"; 73 images have no alt text.Source

Record a five-minute video per integration path (earn vault, crypto-backed loans, fixed rate), plus partner demos, and embed them on the fintechs page and docs.

Video shortens evaluation for both product and engineering.

• Product changes

  Keep videos short and easy to redo.

• Your websiteSitemap (184 URLs): 117 blog posts, 39 stories, 12 job pages and pages for institutions, fintechs, curators, users, Coinbase loans and Midnight; no comparison pages and no non-English pages. The blog includes "How to evaluate DeFi protocols: a practical guide for product leaders exploring DeFi infrastructure". The YouTube channel has about 478 subscribers and 27 videos.Source
• Your websiteFintechs page: "Keep assets on platform and increase revenue by giving your users the ability to earn & borrow without leaving your application"; quotes from Coinbase and Robinhood; FAQs on Blue vs Midnight and compliance gates ("These tools can support a compliance program, but they do not make a product legally compliant by themselves"). It has no integration timeline or business-case tool.Source

Host quarterly roundtables in each city with a partner speaker (Coinbase, Kraken, Robinhood), limited to product and compliance leaders from target accounts.

Peer discussion is persuasive, and small rooms produce meetings.

• Low attendance

  Keep it small and invitation only.

• Your websiteOctober 13, 2026: Morpho appointed a Head of GTM from Coinbase to scale "adoption across fintechs, financial institutions, and other businesses building onchain credit products"; the team is "80+ contributors worldwide, up roughly 70% over the past year", with new offices and team growth in New York and Singapore. A blog post on October 20 covers "Bringing Receivable Backed Credit Markets Onchain".Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source

Build a dashboard per partner: deposits, active loans, users, products live, and the top three expansion ideas. Share it before each review.

Shared data makes reviews about growth, not reporting.

• Sensitive data

  Share only each partner's own data.

• HiringAccount Growth (New York, posted September 9, 2026): "Morpho's largest enterprise partners are live integrations with significant untapped growth potential"; the role embeds in a flagship partner, runs quarterly executive reviews, and turns product data into "quantified expansion plays" such as "rolling products out to new jurisdictions or running activation campaigns"; "Success is measured on revenue and active loans generated by the account".Source
• HiringRevenue Operations Manager (posted August 24, 2026): "Morpho's GTM motion has grown faster than the operations behind it. Pipeline visibility, CRM hygiene, forecasting, and tooling are split across people"; owns GTM dashboards, a clean CRM, forecasting, the knowledge base, and must "Surface signals from markets and media so business developers can chase, upsell, and close at the right moment".Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source

Launch both APIs with a sandbox, sample apps, a partner tier with published terms, and a path to BD support above a size threshold. Use the early-access list as the first cohort.

Self-serve reaches the long tail while BD stays on the largest accounts.

• Support load

  Tiered support by size.

• #1 Turn "Earn API (coming soon)" and "Borrow API (coming soon)" into an early-access list for the fintech pipeline

• Your websiteSite menu, "Integrate" column: "Earn API (coming soon)" and "Borrow API (coming soon)" link straight to developer get-started guides on docs.morpho.org, with no sign-up, early-access list or contact option. The contact page offers three paths: "General support", "Business Solutions" and "Media & Press".Source
• HiringSenior Fintech BD (US East, posted July 7, 2026): "bring Enterprise Accounts onto Morpho: Neobanks, Fintechs and Exchanges that put Morpho-powered earn and borrow in front of their own users"; "Build a strategic fintech pipeline through targeted outreach and discovery"; "Map decision-makers across business, product and compliance"; in a year, "a repeatable pipeline of new-logo distribution deals. The accounts you cover already know Morpho."Source
• HiringStaff Product Manager (New Credit) (posted August 31, 2026): "Morpho's Midnight launch brought fixed-rate, fixed-term lending onchain"; sizes "custodied Bitcoin, tokenized equities, undercollateralized credit and credit card receivables" and runs "proof of concepts with new counterparty types". Product Manager (Protocol) (posted September 17): "continuous discovery process with curators, distributors, integrators, developers".Source

Pick one originator from the interest pages, structure a fixed-term market on Midnight with a curator and legal review, run a capped pilot and publish the results as a story.

A working pilot turns a concept into a reference for the whole market.

• Credit losses

  Cap size and use strong curators.

• #11 Publish a page per new credit market and use sign-ups to size demand before building

• HiringStaff Product Manager (New Credit) (posted August 31, 2026): "Morpho's Midnight launch brought fixed-rate, fixed-term lending onchain"; sizes "custodied Bitcoin, tokenized equities, undercollateralized credit and credit card receivables" and runs "proof of concepts with new counterparty types". Product Manager (Protocol) (posted September 17): "continuous discovery process with curators, distributors, integrators, developers".Source
• Your websiteOctober 13, 2026: Morpho appointed a Head of GTM from Coinbase to scale "adoption across fintechs, financial institutions, and other businesses building onchain credit products"; the team is "80+ contributors worldwide, up roughly 70% over the past year", with new offices and team growth in New York and Singapore. A blog post on October 20 covers "Bringing Receivable Backed Credit Markets Onchain".Source
• Your website"The Morpho Effect: September 2026": "more than $11B sits in curated vaults"; "More than 30 curators are now active"; Coinbase and Robinhood "each passed $500M in deposits in September"; Coinbase is "the first large-scale distributor to integrate Morpho Midnight"; P2P Orders on Ethereum, Base, Arc and Robinhood Chain.Source

Publish an annual report on onchain credit (volumes, collateral types, fixed vs variable, curators, distributors), with methods and downloadable data, and brief press and policymakers.

Owning the reference data makes Morpho the default source for the category.

• Seen as marketing

  Publish methods and raw data.

• Your website"The Morpho Effect: September 2026": "more than $11B sits in curated vaults"; "More than 30 curators are now active"; Coinbase and Robinhood "each passed $500M in deposits in September"; Coinbase is "the first large-scale distributor to integrate Morpho Midnight"; P2P Orders on Ethereum, Base, Arc and Robinhood Chain.Source
• HiringUS Policy Lead (posted October 12, 2026): "US regulatory engagement is Morpho's top legal priority. The SEC, CFTC, Treasury and FinCEN are writing the rules that will govern onchain lending"; drafts comment letters and leads meetings with agency staff, Congress and coalitions. A Commercial Counsel was posted the same day.Source
• Your websiteCustomer Stories: 39 stories filtered by RWAs, Institutional Lending, Institutional Borrowing, Embedded Earn, Crypto-Backed Loans and Curation. Coinbase: "$3B+ in USDC loans processed since launch" (full rollout April 2025), "$1.3B+ currently active across nine collateral markets". Robinhood Earn: "$500M+" deposited, "in the first 10 weeks".Source