Recorded Future growth playbook

Add hreflang tags (en, ja, ko, es-MX, de, fr, pt-BR and x-default) to every translated page and its English original, publish one sitemap per language, add lang attributes, add Korean to the menu, and strip the invisible characters left in translated titles. Then have the Marketing Analytics Manager report organic visits, demo requests and pipeline by language each month, so the Tokyo and Korea teams can see what local search brings.

It is mostly a configuration change, and it lets the translation work already done reach the markets the company is now staffing. Local-language search is where regional buyers start, and a regional pipeline report gives the new sales teams evidence for where to invest.

[ ] hreflang on every translated page and its English original
[ ] x-default to English
[ ] One sitemap per language in robots.txt
[ ] lang attribute on every page
[ ] Korean in the language menu
[ ] Zero-width characters removed from titles
[ ] Monthly visits, demos and pipeline by language

• Wrong pairs confuse search engines

  Generate tags from one mapping file and test with a crawler.

• Translated pages lag English

  Show the last update date and refresh top pages quarterly.

• Your websiteTranslated homepages exist at /jp/, /ko/, /es/ (es-MX), /de/, /fr/ and /pt/ (pt-BR). Checked October 22, 2026: none of them, and not the English homepage, carries hreflang tags; none of the 1,464 URLs in the site's sitemaps is a translated page; the English homepage has no language attribute; the site menu links Japanese, German, Spanish, French and Portuguese but not Korean; the Japanese title and description end in invisible zero-width characters left by translation.Source
• HiringAsia-Pacific build-out: an Account Director in Tokyo (posted September 16, 2026), a Principal Technical Account Manager in Tokyo, a Korean-speaking Technical Account Manager who will "own the technical and strategic success of all our customer accounts in Korea" (posted October 20, 2026), a Business Development Representative for ASEAN and Account Directors for Singapore and Indonesia.Source
• HiringDirector, Field Marketing Americas (Boston): field programs "across North America, Latin America, and Public Sector"; "Drive partner-sourced and partner-influenced pipeline"; field events, webinars, ABM campaigns; "a data-centric operating model with clear KPIs, dashboards, attribution models".Source
• HiringSenior Partner Marketing Manager (Dubai, posted October 22, 2026): partner marketing "across EMEA and APJ"; "Own marketing strategy for technology alliances and marketplaces, including AWS and Microsoft private offers"; "Work with Mastercard's channel organization on joint marketing"; measured on partner readiness and "partner-sourced pipeline".Source
• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source

Reserve fixed space for the testimonial strip (or render the first quote in the HTML), size the hero image and preload it, and load the tag manager and consent tools without blocking the first paint. Re-test on phones and watch the Chrome UX Report monthly.

A page that jumps under the visitor's thumb loses clicks on "Book demo", and passing Core Web Vitals helps search ranking.

• Tracking gaps from deferred tags

  Verify events in Adobe CJA before and after.

• Google PageSpeedHomepage, phone test (October 22, 2026): performance 76/100 (desktop 95); main content after 4.2 s against a 2.5 s target; real Chrome visitors fail all three Core Web Vitals (loading 4.4 s, interaction 285 ms, layout shift 0.52). The element that shifts is a customer-quote attribution in the testimonial strip; render-blocking requests cost about 1.35 s; 153 requests.Source
• Chrome UX ReportReal Chrome visitors across the whole www.recordedfuture.com origin: largest contentful paint 3.6 s at the 75th percentile (good is 2.5 s), layout shift 0.48 (good is 0.1), interaction 192 ms; steady over recent months.Source
• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source

Render the logos, metrics and package comparison into the delivered HTML, and remove or hide the layout notes on the server side. Then test what an AI crawler sees and ask the main assistants what Recorded Future does.

AI answers increasingly shape a buyer's shortlist; they should quote the 1,900 clients and four solutions, not styling notes.

• Template change breaks pages

  Roll out page type by page type.

• Your websiteHomepage and pricing HTML as delivered before scripts run: section layout notes such as "Style / Bg-color-grey-100, padding-top-0" sit between paragraphs, and the customer logo strip and headline metrics load from separate data files, so a reader that does not run scripts (as many AI crawlers do not) sees the notes but not the logos or metrics.Source
• HiringDirector, Corporate Marketing (Boston): "Following our acquisition by Mastercard, you will help bring our 'Better Together' narrative to life"; build "an in-house creative agency"; own PR and executive thought leadership; measure impact through "share of voice, direct and referral traffic, and marketing-influenced pipeline".Source
• Your websiteHomepage: H1 "Know what matters before it matters."; "Defend autonomously at machine speed"; "One platform. Four solutions." (Cyber Operations, Digital Risk Protection, Third-Party Risk, Payment Fraud); "100+ native integrations"; promotion for The Record news site and the Cyber Daily newsletter; agentic processing creates detection signatures "in as little as 31 minutes".Source

Rewrite the title and description for the current tools, add a heading, and give each tool its own tracked call to action, with a follow-up path into HockeyStack and Salesforce by tool used.

Free tools are the cheapest way into a security team, and knowing which one leads to pipeline tells marketing where to invest.

• Low-quality leads

  Score by company size and role before routing.

• Your websiteFree tools page: malware sandbox, browser extension, mobile app, Identity Exposure Assessment and Maturity Assessment, plus free trials in Splunk and Microsoft Sentinel. Its meta description still promises "Express, mobile app, CLI, DNS blocking, browser sandbox", and the page has no H1 heading.Source
• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source

Add a three-question finder (workforce size, top use case, team maturity) that recommends a package or a named-user plan for small teams, shows what is included, and books a call with the right team. Pass the answers to Salesforce.

It gives buyers a reason to stay and gives sales a qualified, pre-sized request.

• Buyers want a price

  Show what drives price; offer a range for named-user plans if sales agrees.

• Your websitePricing page: Platform Packages Core, Professional and Elite, plus Solution Packages; "For most Packages, organization size — measured by unique workforce credentials — is the primary pricing metric"; "Named-user licensing is also available for smaller or earlier-stage deployments"; FAQ "Why don't you publish prices?" answered with "contact us for an accurate quote".Source
• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source
• HiringPublic sector and mid-market: an Account Director, Intelligence Community (posted October 9, 2026) to grow "an established customer base" across IC agencies; an Account Director for US Federal Financials and Capitol Hill; a Senior Sales Engineer, Public Sector; and an Associate Account Director, Mid Market (Texas, Pacific Northwest, Mountain) who will "Collaborate with channel partners to expand reach and generate qualified leads".Source

Write one funnel dictionary (visit, lead, qualified lead, opportunity, sourced and influenced pipeline), map each system's fields to it, and publish a weekly reconciliation report that flags differences over 5%.

Trusted numbers are the precondition for every other growth decision in this playbook.

• Teams keep old reports

  Retire duplicate dashboards once the new one is trusted.

• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source
• HiringDirector, Corporate Marketing (Boston): "Following our acquisition by Mastercard, you will help bring our 'Better Together' narrative to life"; build "an in-house creative agency"; own PR and executive thought leadership; measure impact through "share of voice, direct and referral traffic, and marketing-influenced pipeline".Source
• HiringDirector, Field Marketing Americas (Boston): field programs "across North America, Latin America, and Public Sector"; "Drive partner-sourced and partner-influenced pipeline"; field events, webinars, ABM campaigns; "a data-centric operating model with clear KPIs, dashboards, attribution models".Source

Publish a "Buy through your cloud marketplace" page with how private offers work, link it from pricing and partner pages, and run a joint campaign with each marketplace team.

It removes a procurement step and unlocks budget the buyer already has.

• Marketplace fees

  Price private offers to cover the fee.

• HiringSenior Partner Marketing Manager (Dubai, posted October 22, 2026): partner marketing "across EMEA and APJ"; "Own marketing strategy for technology alliances and marketplaces, including AWS and Microsoft private offers"; "Work with Mastercard's channel organization on joint marketing"; measured on partner readiness and "partner-sourced pipeline".Source
• Your websitePricing page: Platform Packages Core, Professional and Elite, plus Solution Packages; "For most Packages, organization size — measured by unique workforce credentials — is the primary pricing metric"; "Named-user licensing is also available for smaller or earlier-stage deployments"; FAQ "Why don't you publish prices?" answered with "contact us for an accurate quote".Source
• Your websiteSitemap (1,464 URLs): 759 blog posts, 313 research reports, 64 Threat Intelligence 101 guides, 56 case studies, 27 vulnerability database pages, 9 integration pages and 6 industry pages; event pages for Black Hat 2026, GISEC 2026 and it-sa 2026.Source

Publish three joint stories where Mastercard reach and Recorded Future intelligence work together (for example payment fraud for banks and merchants), with a landing page, executive briefings and a webinar.

A narrative only persuades with proof; joint stories also open doors with Mastercard's customers.

• Long approvals

  Start with one story that is already public.

• HiringDirector, Corporate Marketing (Boston): "Following our acquisition by Mastercard, you will help bring our 'Better Together' narrative to life"; build "an in-house creative agency"; own PR and executive thought leadership; measure impact through "share of voice, direct and referral traffic, and marketing-influenced pipeline".Source
• Press releaseMastercard acquired Recorded Future for $2.65 billion; the release says the company keeps its threat intelligence focus while scaling with Mastercard.Source
• Your websiteHomepage: H1 "Know what matters before it matters."; "Defend autonomously at machine speed"; "One platform. Four solutions." (Cyber Operations, Digital Risk Protection, Third-Party Risk, Payment Fraud); "100+ native integrations"; promotion for The Record news site and the Cyber Daily newsletter; agentic processing creates detection signatures "in as little as 31 minutes".Source

Translate a short summary of each research report relevant to Japan and Korea within a week of publication, publish it on /jp/ and /ko/, and send it to local prospects and customers.

Local-language research is a reason for regional security teams to meet the new account teams.

• Delay after English publication

  Summaries only, within a week.

• #1 Make the six translated sites findable: hreflang, sitemaps and a Korean menu link

• HiringAsia-Pacific build-out: an Account Director in Tokyo (posted September 16, 2026), a Principal Technical Account Manager in Tokyo, a Korean-speaking Technical Account Manager who will "own the technical and strategic success of all our customer accounts in Korea" (posted October 20, 2026), a Business Development Representative for ASEAN and Account Directors for Singapore and Indonesia.Source
• Your websiteTranslated homepages exist at /jp/, /ko/, /es/ (es-MX), /de/, /fr/ and /pt/ (pt-BR). Checked October 22, 2026: none of them, and not the English homepage, carries hreflang tags; none of the 1,464 URLs in the site's sitemaps is a translated page; the English homepage has no language attribute; the site menu links Japanese, German, Spanish, French and Portuguese but not Korean; the Japanese title and description end in invisible zero-width characters left by translation.Source
• Your websiteSitemap (1,464 URLs): 759 blog posts, 313 research reports, 64 Threat Intelligence 101 guides, 56 case studies, 27 vulnerability database pages, 9 integration pages and 6 industry pages; event pages for Black Hat 2026, GISEC 2026 and it-sa 2026.Source

Run a quarterly Spanish and a Portuguese webinar with a local partner, each with a landing page on /es/ or /pt/, and add two Latin American customer stories.

It gives Latin American sales a steady programme in buyers' languages with clear attribution.

• Few local speakers

  Pair local partners with Insikt analysts.

• #1 Make the six translated sites findable: hreflang, sitemaps and a Korean menu link

• HiringDirector, Field Marketing Americas (Boston): field programs "across North America, Latin America, and Public Sector"; "Drive partner-sourced and partner-influenced pipeline"; field events, webinars, ABM campaigns; "a data-centric operating model with clear KPIs, dashboards, attribution models".Source
• Your websiteTranslated homepages exist at /jp/, /ko/, /es/ (es-MX), /de/, /fr/ and /pt/ (pt-BR). Checked October 22, 2026: none of them, and not the English homepage, carries hreflang tags; none of the 1,464 URLs in the site's sitemaps is a translated page; the English homepage has no language attribute; the site menu links Japanese, German, Spanish, French and Portuguese but not Korean; the Japanese title and description end in invisible zero-width characters left by translation.Source

Build a public-sector page with how agencies purchase (the contract vehicles and resellers the company already uses), relevant certifications, public-sector use cases and a contact path to the public-sector team. Run a briefing series for federal security leaders.

A clear buying path shortens government sales cycles and gives the field team something to send.

• Sensitive customers

  Describe use cases without naming agencies.

• HiringPublic sector and mid-market: an Account Director, Intelligence Community (posted October 9, 2026) to grow "an established customer base" across IC agencies; an Account Director for US Federal Financials and Capitol Hill; a Senior Sales Engineer, Public Sector; and an Associate Account Director, Mid Market (Texas, Pacific Northwest, Mountain) who will "Collaborate with channel partners to expand reach and generate qualified leads".Source
• HiringDirector, Field Marketing Americas (Boston): field programs "across North America, Latin America, and Public Sector"; "Drive partner-sourced and partner-influenced pipeline"; field events, webinars, ABM campaigns; "a data-centric operating model with clear KPIs, dashboards, attribution models".Source

Define a partner-ready starter bundle (Core package with named users, standard support and onboarding), give regional resellers a one-page offer and co-branded campaign kit, and track partner-sourced deals.

A simple package lets partners sell without a long scoping call.

• Discounting

  Fixed partner price list.

• HiringPublic sector and mid-market: an Account Director, Intelligence Community (posted October 9, 2026) to grow "an established customer base" across IC agencies; an Account Director for US Federal Financials and Capitol Hill; a Senior Sales Engineer, Public Sector; and an Associate Account Director, Mid Market (Texas, Pacific Northwest, Mountain) who will "Collaborate with channel partners to expand reach and generate qualified leads".Source
• Your websitePricing page: Platform Packages Core, Professional and Elite, plus Solution Packages; "For most Packages, organization size — measured by unique workforce credentials — is the primary pricing metric"; "Named-user licensing is also available for smaller or earlier-stage deployments"; FAQ "Why don't you publish prices?" answered with "contact us for an accurate quote".Source
• HiringDirector, Field Marketing Americas (Boston): field programs "across North America, Latin America, and Public Sector"; "Drive partner-sourced and partner-influenced pipeline"; field events, webinars, ABM campaigns; "a data-centric operating model with clear KPIs, dashboards, attribution models".Source

Score subscribers on company size, role and clicks on product-related stories, and route the top band to BDRs with the stories they read. Offer them the Maturity Assessment as the next step.

Daily readers already trust the content; the newsletter becomes a pipeline source instead of only an audience.

• Readers dislike sales calls

  Offer the assessment by email first.

• Your websiteHomepage: H1 "Know what matters before it matters."; "Defend autonomously at machine speed"; "One platform. Four solutions." (Cyber Operations, Digital Risk Protection, Third-Party Risk, Payment Fraud); "100+ native integrations"; promotion for The Record news site and the Cyber Daily newsletter; agentic processing creates detection signatures "in as little as 31 minutes".Source
• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source
• Your websiteFree tools page: malware sandbox, browser extension, mobile app, Identity Exposure Assessment and Maturity Assessment, plus free trials in Splunk and Microsoft Sentinel. Its meta description still promises "Express, mobile app, CLI, DNS blocking, browser sandbox", and the page has no H1 heading.Source

Add consistent tracking to links from The Record to recordedfuture.com, add a short "intelligence behind this story" module to relevant articles, and report visits, leads and influenced pipeline from news readers.

It shows the business value of the newsroom and turns readers into prospects without changing its editorial independence.

• Editorial independence questioned

  Keep the module separate and clearly labeled.

• HiringDirector, Corporate Marketing (Boston): "Following our acquisition by Mastercard, you will help bring our 'Better Together' narrative to life"; build "an in-house creative agency"; own PR and executive thought leadership; measure impact through "share of voice, direct and referral traffic, and marketing-influenced pipeline".Source
• Your websiteHomepage: H1 "Know what matters before it matters."; "Defend autonomously at machine speed"; "One platform. Four solutions." (Cyber Operations, Digital Risk Protection, Third-Party Risk, Payment Fraud); "100+ native integrations"; promotion for The Record news site and the Cyber Daily newsletter; agentic processing creates detection signatures "in as little as 31 minutes".Source
• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source

Add industry benchmarks to the result ("teams like yours are at stage 2"), offer a 30-minute review with an analyst, and invite target accounts in ABM campaigns to take it.

A benchmark makes the result worth sharing internally and gives sales a consultative opening.

• Small samples in some industries

  Show benchmarks only where there are enough results.

• Your websiteFree tools page: malware sandbox, browser extension, mobile app, Identity Exposure Assessment and Maturity Assessment, plus free trials in Splunk and Microsoft Sentinel. Its meta description still promises "Express, mobile app, CLI, DNS blocking, browser sandbox", and the page has no H1 heading.Source
• HiringDirector, Field Marketing Americas (Boston): field programs "across North America, Latin America, and Public Sector"; "Drive partner-sourced and partner-influenced pipeline"; field events, webinars, ABM campaigns; "a data-centric operating model with clear KPIs, dashboards, attribution models".Source
• HiringMarketing Analytics Manager (Boston, posted October 19, 2026): dashboards "across HockeyStack, Salesforce, Domo, and Adobe CJA"; report on "top of funnel marketing performance, lead acquisition, conversion rates and velocity"; "ensure the numbers reconcile across systems"; maintain "multi-touch attribution models"; track "marketing-sourced and influenced pipeline"; "help drive our growing investment in AI, automation, and modern data tooling".Source

Publish aggregated takedown outcomes by threat type (median time to takedown, success rate), add them to the Digital Risk Protection pages and proposals, and offer a takedown add-on with clear service levels.

Measured outcomes are the strongest argument in a category where rivals make similar claims.

• Numbers vary by provider

  Show ranges and the method.

• HiringProduct hiring: a Senior Product Manager, Search & Intelligence Experiences to own "how analysts find, explore, and make sense of intelligence", including "natural-language querying"; and a Senior Product Manager, Digital Risk Protection Takedowns to work with marketing and sales "on packaging, monetization, adoption, retention, and growth".Source
• Your websiteHomepage: H1 "Know what matters before it matters."; "Defend autonomously at machine speed"; "One platform. Four solutions." (Cyber Operations, Digital Risk Protection, Third-Party Risk, Payment Fraud); "100+ native integrations"; promotion for The Record news site and the Cyber Daily newsletter; agentic processing creates detection signatures "in as little as 31 minutes".Source
• Competitor researchRivals' own homepages: Flashpoint, "Threat Intelligence With Industry-Best Data" for "physical security, fraud prevention, operational intel"; ZeroFox, "External Cybersecurity" to "discover, validate, and disrupt external threats"; CrowdStrike, a "unified intelligence and hunting team".See the research Source

Offer a limited public search: ask about a vulnerability or threat and get a short answer with the risk score and a sign-up for the full view. Publish one page per high-interest vulnerability from the same data.

It turns the product's new search into a top-of-funnel tool and a large source of search traffic.

• Gives away paid value

  Show summaries only; detail needs an account.

• HiringProduct hiring: a Senior Product Manager, Search & Intelligence Experiences to own "how analysts find, explore, and make sense of intelligence", including "natural-language querying"; and a Senior Product Manager, Digital Risk Protection Takedowns to work with marketing and sales "on packaging, monetization, adoption, retention, and growth".Source
• Your websiteSitemap (1,464 URLs): 759 blog posts, 313 research reports, 64 Threat Intelligence 101 guides, 56 case studies, 27 vulnerability database pages, 9 integration pages and 6 industry pages; event pages for Black Hat 2026, GISEC 2026 and it-sa 2026.Source
• Your websiteFree tools page: malware sandbox, browser extension, mobile app, Identity Exposure Assessment and Maturity Assessment, plus free trials in Splunk and Microsoft Sentinel. Its meta description still promises "Express, mobile app, CLI, DNS blocking, browser sandbox", and the page has no H1 heading.Source

Build a joint offer for Mastercard's customers (Payment Fraud intelligence plus Third-Party Risk), train Mastercard account teams, and run joint events in two regions first.

Mastercard's relationships can open accounts that would take years to reach directly.

• Channel conflict

  Agree account rules before launch.

• HiringSenior Partner Marketing Manager (Dubai, posted October 22, 2026): partner marketing "across EMEA and APJ"; "Own marketing strategy for technology alliances and marketplaces, including AWS and Microsoft private offers"; "Work with Mastercard's channel organization on joint marketing"; measured on partner readiness and "partner-sourced pipeline".Source
• Press releaseMastercard acquired Recorded Future for $2.65 billion; the release says the company keeps its threat intelligence focus while scaling with Mastercard.Source
• Your websiteHomepage: H1 "Know what matters before it matters."; "Defend autonomously at machine speed"; "One platform. Four solutions." (Cyber Operations, Digital Risk Protection, Third-Party Risk, Payment Fraud); "100+ native integrations"; promotion for The Record news site and the Cyber Daily newsletter; agentic processing creates detection signatures "in as little as 31 minutes".Source

Publish a yearly outlook for Japan, Korea, the Gulf, DACH and Latin America in local languages, with a local launch event and press briefing in each market.

Local research earns local press and positions the new regional teams as experts.

• Analyst capacity

  Reuse existing research.

• #1 Make the six translated sites findable: hreflang, sitemaps and a Korean menu link

• Your websiteSitemap (1,464 URLs): 759 blog posts, 313 research reports, 64 Threat Intelligence 101 guides, 56 case studies, 27 vulnerability database pages, 9 integration pages and 6 industry pages; event pages for Black Hat 2026, GISEC 2026 and it-sa 2026.Source
• HiringAsia-Pacific build-out: an Account Director in Tokyo (posted September 16, 2026), a Principal Technical Account Manager in Tokyo, a Korean-speaking Technical Account Manager who will "own the technical and strategic success of all our customer accounts in Korea" (posted October 20, 2026), a Business Development Representative for ASEAN and Account Directors for Singapore and Indonesia.Source
• HiringSenior Partner Marketing Manager (Dubai, posted October 22, 2026): partner marketing "across EMEA and APJ"; "Own marketing strategy for technology alliances and marketplaces, including AWS and Microsoft private offers"; "Work with Mastercard's channel organization on joint marketing"; measured on partner readiness and "partner-sourced pipeline".Source
• Your websiteTranslated homepages exist at /jp/, /ko/, /es/ (es-MX), /de/, /fr/ and /pt/ (pt-BR). Checked October 22, 2026: none of them, and not the English homepage, carries hreflang tags; none of the 1,464 URLs in the site's sitemaps is a translated page; the English homepage has no language attribute; the site menu links Japanese, German, Spanish, French and Portuguese but not Korean; the Japanese title and description end in invisible zero-width characters left by translation.Source

Offer a free online certification built from the 101 guides and platform labs, with badges for LinkedIn and a community for certified analysts.

It grows the pool of analysts who prefer Recorded Future and keeps customers' teams using more of the platform.

• Low completion

  Short modules and reminders.

• Your websiteSitemap (1,464 URLs): 759 blog posts, 313 research reports, 64 Threat Intelligence 101 guides, 56 case studies, 27 vulnerability database pages, 9 integration pages and 6 industry pages; event pages for Black Hat 2026, GISEC 2026 and it-sa 2026.Source
• HiringEvery job post opens: "With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!"Source

Send a monthly one-page briefing for CISOs and boards (top risks, what changed, what to ask the team) and invite readers to quarterly roundtables.

A board-ready briefing earns a place in executive inboxes and creates meetings above the analyst level.

• Overlaps with Cyber Daily

  Keep it monthly, executive and one page.

• HiringDirector, Corporate Marketing (Boston): "Following our acquisition by Mastercard, you will help bring our 'Better Together' narrative to life"; build "an in-house creative agency"; own PR and executive thought leadership; measure impact through "share of voice, direct and referral traffic, and marketing-influenced pipeline".Source
• Your websiteSitemap (1,464 URLs): 759 blog posts, 313 research reports, 64 Threat Intelligence 101 guides, 56 case studies, 27 vulnerability database pages, 9 integration pages and 6 industry pages; event pages for Black Hat 2026, GISEC 2026 and it-sa 2026.Source

List every regional or legacy domain, test each form (http, https, with and without www), redirect all of them to the right language page, and add the check to monitoring.

It is a small fix that stops regional visitors from hitting an error page.

• Domains no one owns internally

  Assign each domain to the web team.

• Your websiteThe Japanese domain: www.recordedfuture.jp and http://recordedfuture.jp redirect to /jp/, but https://recordedfuture.jp (no www) returned a server error (HTTP 521) twice on October 22, 2026.Source
• Your websiteTranslated homepages exist at /jp/, /ko/, /es/ (es-MX), /de/, /fr/ and /pt/ (pt-BR). Checked October 22, 2026: none of them, and not the English homepage, carries hreflang tags; none of the 1,464 URLs in the site's sitemaps is a translated page; the English homepage has no language attribute; the site menu links Japanese, German, Spanish, French and Portuguese but not Korean; the Japanese title and description end in invisible zero-width characters left by translation.Source