Reddit growth playbook

Before the community manager starts outreach, publish a Dutch edition of the five pages a new moderator needs (What is a Reddit mod, Start a community, the new-mod checklist, the five-week getting-started course and the mod recruitment guide), add nl-nl to the language switcher and hreflang, list a Dutch moderator hub in the International menu, and give every outreach message a tracked link to it. Then measure the funnel the role is hired to build: visits, sign-ups to the course, first community created or mod invite accepted.

Power users decide in their own language, and Reddit's international audience is growing far faster than its logged-in base (77.1 million international daily uniques, +28%, but only 29.5 million logged in, +12%). Moderators are what turn logged-out readers into local communities, and the translation pattern already exists for five other languages.

[ ] /nl-nl/ "Wat is een Reddit-mod?"
[ ] /nl-nl/ start a community
[ ] /nl-nl/ checklist for new mods
[ ] /nl-nl/ five-week getting-started course
[ ] /nl-nl/ mod recruitment guide
[ ] nl-nl in the language switcher and hreflang
[ ] Dutch mod hub listed in the International menu
[ ] Tracked links in all outreach
[ ] Funnel report: visits > course sign-ups > communities > active mods

• Literal translation reads as corporate

  Have the Dutch community manager rewrite, not just review.

• Too few Dutch power users to reach

  Start with Dutch-language communities that already exist and lack moderators.

• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• Your websiteredditinc.com sitemap (1,247 URLs, checked October 21, 2026): 31 Dutch (nl-nl) pages, 34 French and about 30 each in other languages, and every one is a policy or terms page. The homepage, values, careers, press, transparency and Reddit for Good pages exist in English only and carry no hreflang tags.Source
• Investor resultsQ2 2026 results: daily active uniques 130.3 million (+18%), weekly active uniques 514.6 million (+24%), revenue $805 million (+61%). International DAUq 77.1 million (+28%) against US 53.2 million (+6%), but international logged-in DAUq only 29.5 million (+12%) while logged-out DAUq grew 27% to 77.7 million. International ARPU $2.26 against US $11.85.Source

Render the final numbers in the HTML and let the animation start from them (or animate only for visitors with JavaScript), add the "As of" date in text, and mark the figures up as structured data. Do the same wherever the counter module is reused.

The press page exists to be quoted. Correct figures in the raw page make Reddit's scale show up correctly in AI answers and previews.

• Animation looks different

  Count up from 0 only after the page has loaded the real value.

• Your websiteredditinc.com homepage and press page: "Reddit by the numbers ... As of June 2026" is a JavaScript counter, so the HTML that crawlers, AI assistants and link previews read says "0 M+ Daily active uniques", "0 M+ Weekly active uniques", "0 K+ Active communities" and "0 B+ Posts & comments"; the real values (130, 514, 100 and 26) sit only in data attributes. The homepage's calls to action are four "Visit Reddit" buttons; moderator links appear only in the footer.Source
• Investor resultsQ2 2026 results: daily active uniques 130.3 million (+18%), weekly active uniques 514.6 million (+24%), revenue $805 million (+61%). International DAUq 77.1 million (+28%) against US 53.2 million (+6%), but international logged-in DAUq only 29.5 million (+12%) while logged-out DAUq grew 27% to 77.7 million. International ARPU $2.26 against US $11.85.Source

Write a title and description for each main page that says what the page offers (Reddit's mission and numbers, values, the transparency report, Reddit for Good, careers), add og:image and og:description, and add Organization structured data to the homepage.

Clear titles and previews raise click-through from search and social and give assistants a correct summary of the company.

• Templates override page settings

  Fix the template defaults, not only page by page.

• Your websitePage metadata: the homepage title is "Reddit Inc Homepage" with the description "Homepage - Reddit"; others read "Reddit Inc Values Page" / "Values - Reddit", "Reddit Inc Transparency Page" / "Transparency - Reddit" and "Reddit For Good Page". None of these pages sets an og:image or og:description, and the homepage has no structured data.Source
• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source
• Your websiteredditinc.com homepage and press page: "Reddit by the numbers ... As of June 2026" is a JavaScript counter, so the HTML that crawlers, AI assistants and link previews read says "0 M+ Daily active uniques", "0 M+ Weekly active uniques", "0 K+ Active communities" and "0 B+ Posts & comments"; the real values (130, 514, 100 and 26) sit only in data attributes. The homepage's calls to action are four "Visit Reddit" buttons; moderator links appear only in the footer.Source

Replace the hidden block with a visible sign-up: email, stage (new, intermediate, old pro, matching the page's own picker) and language, enrolling each person in the right getting-started or growth track. Remove the leftover template text from the HTML.

Lifecycle programs only work on a list. The homepage already gets moderators looking for help; capturing them is the cheapest growth in the funnel.

• Moderators dislike email

  Offer push and on-platform alternatives in the form.

• Reddit for CommunityReddit for Community homepage: the four success stories are r/WaysToPBJ, r/Outfits ("From zero to 940k+"), r/AskAstronomy and r/RollsRoyce, all English-language. The page has no visible sign-up form; a hidden "Make your community stand out" block still holds the template text "The headline and subheader tells us what you're offering, and the form header closes the deal" with a "Learn more" button to reddit.com. The sitemap also lists internal test and style-showcase pages.Source
• HiringSenior Community Lifecycle Manager (posted August 31, 2026): build "programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community"; "Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools"; "Design experiments using treatment and control groups".Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source

Add a short "Build a community" section with two buttons, Start a community and Become a moderator, linking to Reddit for Community with tracking. Show it in each visitor's language once local versions exist.

Visitors who come to the company site are often press, candidates and curious power users; giving the curious ones a next step costs nothing.

• Crowds the corporate homepage

  Keep it to one short section.

• Your websiteredditinc.com homepage and press page: "Reddit by the numbers ... As of June 2026" is a JavaScript counter, so the HTML that crawlers, AI assistants and link previews read says "0 M+ Daily active uniques", "0 M+ Weekly active uniques", "0 K+ Active communities" and "0 B+ Posts & comments"; the real values (130, 514, 100 and 26) sit only in data attributes. The homepage's calls to action are four "Visit Reddit" buttons; moderator links appear only in the footer.Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• HiringSenior Community Lifecycle Manager (posted August 31, 2026): build "programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community"; "Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools"; "Design experiments using treatment and control groups".Source

Find the scripts that block interaction (counters, chat, tag manager), defer them, serve the header image in a modern format at mobile size with priority, set cache lifetimes and add alt text.

A passing site helps search and accessibility, and the fixes are routine on a HubSpot template.

• Tag removals break tracking

  Check analytics after each change.

• Google PageSpeedredditinc.com on mobile: performance 60/100; lab main content (the header image) at 6.7 s and 2.8 MB downloaded. Real Chrome visitors: main content at 1.8 s and layout shift 0.07, both good, but interaction delay (INP) at 224 ms at the 75th percentile, above Google's 200 ms limit, so the site fails Core Web Vitals on responsiveness. Images also lack alt text.Source

Trigger the course when someone creates a subreddit or accepts a mod invite: one email or push per week, each with one action (rules, first posts, recruit a co-mod, flair, scheduled posts). Hold out a control group and measure 60-day community survival.

New communities die in their first weeks; timely, single-action nudges keep the moderator going.

• Notification fatigue

  Cap messages and stop when the action is done.

• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• HiringSenior Community Lifecycle Manager (posted August 31, 2026): build "programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community"; "Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools"; "Design experiments using treatment and control groups".Source
• HiringSenior Manager, Community Growth & Intelligence (posted September 4, 2026): turn "open-ended opportunities into structured problems, quantitative opportunity sizes, investment cases, and executable plans" and "make our impact clear to senior leaders". Senior Growth Manager (Contract, International Community, posted August 20): experiments on "content supply, community density, contribution, discovery, engagement, and user growth", turned into "repeatable playbooks" across markets; "This is not a marketing role."Source

Define a dormant community (members but few posts for 60 days), message its moderators with the starter pack, offer a recruit-a-co-mod path, and, where moderators are gone, open the community to power users through the existing request process.

Reviving existing communities adds content supply and density where there is already an audience.

• New mods change a community's culture

  Ask existing members first.

• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• HiringSenior Community Lifecycle Manager (posted August 31, 2026): build "programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community"; "Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools"; "Design experiments using treatment and control groups".Source
• HiringSenior Manager, Community Growth & Intelligence (posted September 4, 2026): turn "open-ended opportunities into structured problems, quantitative opportunity sizes, investment cases, and executable plans" and "make our impact clear to senior leaders". Senior Growth Manager (Contract, International Community, posted August 20): experiments on "content supply, community density, contribution, discovery, engagement, and user growth", turned into "repeatable playbooks" across markets; "This is not a marketing role."Source

Build a monthly list per market: top contributors in communities with too few active moderators, ranked by contribution quality and account standing. The community managers invite them with a personal message and the local getting-started course.

People who already carry a community are the most likely to moderate it well, and a list makes outreach repeatable across markets.

• Privacy concerns about targeting

  Use on-platform signals only and an on-platform invite.

• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source
• HiringSenior Manager, Community Growth & Intelligence (posted September 4, 2026): turn "open-ended opportunities into structured problems, quantitative opportunity sizes, investment cases, and executable plans" and "make our impact clear to senior leaders". Senior Growth Manager (Contract, International Community, posted August 20): experiments on "content supply, community density, contribution, discovery, engagement, and user growth", turned into "repeatable playbooks" across markets; "This is not a marketing role."Source
• Investor resultsQ2 2026 results: daily active uniques 130.3 million (+18%), weekly active uniques 514.6 million (+24%), revenue $805 million (+61%). International DAUq 77.1 million (+28%) against US 53.2 million (+6%), but international logged-in DAUq only 29.5 million (+12%) while logged-out DAUq grew 27% to 77.7 million. International ARPU $2.26 against US $11.85.Source

Open (or adopt) a Dutch moderator community, staff it with the community manager, post a weekly local tips thread and announce a first meet-up or online session for Dutch moderators.

A peer hub keeps new moderators going after the course ends, and it costs a fraction of one-to-one support.

• Hub goes quiet

  Weekly thread and peer leads.

• #1 Give the new Dutch community team a Dutch front door for moderators: Reddit for Community has six languages, none of them Dutch

• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source

For each market, compare logged-out reading, logged-in users, local-language communities and active moderators, and rank where more local communities would convert readers. Use it to decide where the next community manager goes.

It turns hiring and translation choices into an investment case, which is exactly the role's brief.

• Logged-out data is noisy

  Use trends, not single numbers.

• Investor resultsQ2 2026 results: daily active uniques 130.3 million (+18%), weekly active uniques 514.6 million (+24%), revenue $805 million (+61%). International DAUq 77.1 million (+28%) against US 53.2 million (+6%), but international logged-in DAUq only 29.5 million (+12%) while logged-out DAUq grew 27% to 77.7 million. International ARPU $2.26 against US $11.85.Source
• HiringSenior Manager, Community Growth & Intelligence (posted September 4, 2026): turn "open-ended opportunities into structured problems, quantitative opportunity sizes, investment cases, and executable plans" and "make our impact clear to senior leaders". Senior Growth Manager (Contract, International Community, posted August 20): experiments on "content supply, community density, contribution, discovery, engagement, and user growth", turned into "repeatable playbooks" across markets; "This is not a marketing role."Source
• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source

Build one hub linking the three layers to the tools behind them (safety filters, reporting, mod tools), each with a plain explanation, a short video and what changed recently. Use it for every safety launch and translate it with the moderator pages.

One clear explanation builds trust with moderators, press and advertisers, and gives each launch a home.

• Explaining defenses helps abusers

  Explain what tools do, not how detection works.

• HiringStaff Community Product Marketing Manager, Trust & Safety (posted October 19, 2026): help people "understand how safety products work, what changes mean for their communities, and how to use the tools available to them"; explain how products address "spam, coordinated manipulation, and harmful behavior" for "people on and off Reddit"; "Explain how platform protections and community moderation work together".Source
• Your websiteTransparency page: a "biannual transparency report" on moderation by "Reddit moderators and admins", community-level actions and legal requests; a three-layer model of community voting, volunteer community moderation and platform moderation. Newsroom tags: Announcements (143), Product and Community (126), Life at Reddit (38), Policy and Safety (37), Community Insights (1).Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source

Publish a one-page summary per report in each moderator language, with the share of removals done by moderators, the tools they used most, and a thank-you. Send it through the moderator lifecycle program.

Moderators rarely see their collective impact; showing it is recognition that keeps volunteers.

• Numbers read as criticism

  Frame as impact and thanks.

• Your websiteTransparency page: a "biannual transparency report" on moderation by "Reddit moderators and admins", community-level actions and legal requests; a three-layer model of community voting, volunteer community moderation and platform moderation. Newsroom tags: Announcements (143), Product and Community (126), Life at Reddit (38), Policy and Safety (37), Community Insights (1).Source
• HiringStaff Community Product Marketing Manager, Trust & Safety (posted October 19, 2026): help people "understand how safety products work, what changes mean for their communities, and how to use the tools available to them"; explain how products address "spam, coordinated manipulation, and harmful behavior" for "people on and off Reddit"; "Explain how platform protections and community moderation work together".Source
• HiringSenior Community Lifecycle Manager (posted August 31, 2026): build "programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community"; "Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools"; "Design experiments using treatment and control groups".Source

Add the Netherlands and Ireland to Community Funds in the next round (with legal and tax checks), and let the community managers promote it as a reason to start and grow local communities.

Funding a local project gives new moderators a concrete goal and gives the community team a story to tell.

• Legal complexity

  Start with the two markets where staff are based.

• Reddit for CommunityCommunity Funds: "Moderators based in the following countries are eligible for Community Funds: Australia, Brazil, Canada, France, Germany, India, Italy, New Zealand, Spain, United Kingdom, and the United States." The Netherlands and Ireland are not on the list. redditinc.com calls it a "$1M Community Funds program".Source
• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source

In each language version, feature two local communities (how they found their first 100 members, how they recruited mods), written with their moderators.

Local peer proof is the strongest reason for a new moderator to try.

• Featured community changes

  Refresh twice a year.

• Reddit for CommunityReddit for Community homepage: the four success stories are r/WaysToPBJ, r/Outfits ("From zero to 940k+"), r/AskAstronomy and r/RollsRoyce, all English-language. The page has no visible sign-up form; a hidden "Make your community stand out" block still holds the template text "The headline and subheader tells us what you're offering, and the form header closes the deal" with a "Learn more" button to reddit.com. The sitemap also lists internal test and style-showcase pages.Source
• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source

Treat community programs (local pages, power-user invites, funds) as an intervention by region, hold out comparable regions, and read incremental logged-in users and contribution. Feed the result into the media mix model.

It puts community hires and paid marketing on the same scale, which is how budget gets allocated.

• Spillover across regions

  Use language markets with little overlap.

• HiringMarketing hiring: a Staff Data Scientist, Marketing (posted May 5, 2026, still open) to build media mix models and "geo-holdout experiments" across "B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors)", with "hundreds of millions in marketing budget"; a Country Lead, Business Marketing, UK (posted August 11) to "define the local market narrative" and "develop UK-specific research, data and thought leadership".Source
• HiringSenior Manager, Community Growth & Intelligence (posted September 4, 2026): turn "open-ended opportunities into structured problems, quantitative opportunity sizes, investment cases, and executable plans" and "make our impact clear to senior leaders". Senior Growth Manager (Contract, International Community, posted August 20): experiments on "content supply, community density, contribution, discovery, engagement, and user growth", turned into "repeatable playbooks" across markets; "This is not a marketing role."Source
• Investor resultsQ2 2026 results: daily active uniques 130.3 million (+18%), weekly active uniques 514.6 million (+24%), revenue $805 million (+61%). International DAUq 77.1 million (+28%) against US 53.2 million (+6%), but international logged-in DAUq only 29.5 million (+12%) while logged-out DAUq grew 27% to 77.7 million. International ARPU $2.26 against US $11.85.Source

Publish a quarterly UK report on what British communities are talking about by category (retail, finance, food, travel), with brand-safe examples and what it means for advertisers, launched at UK events.

Local insight is what UK marketers share and what sales can open with.

• Privacy of users

  Aggregate trends, no usernames.

• HiringMarketing hiring: a Staff Data Scientist, Marketing (posted May 5, 2026, still open) to build media mix models and "geo-holdout experiments" across "B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors)", with "hundreds of millions in marketing budget"; a Country Lead, Business Marketing, UK (posted August 11) to "define the local market narrative" and "develop UK-specific research, data and thought leadership".Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• Investor resultsQ2 2026 results: daily active uniques 130.3 million (+18%), weekly active uniques 514.6 million (+24%), revenue $805 million (+61%). International DAUq 77.1 million (+28%) against US 53.2 million (+6%), but international logged-in DAUq only 29.5 million (+12%) while logged-out DAUq grew 27% to 77.7 million. International ARPU $2.26 against US $11.85.Source

Document each step of the Dutch and French launches with costs and results, then turn it into a kit: page list, translation guide, outreach scripts, list queries, event plan and success metrics. Use it for the next market on the opportunity map.

A kit cuts the cost and time of each new market and makes results comparable.

• Markets differ

  Mark which steps need local adaptation.

• #1 Give the new Dutch community team a Dutch front door for moderators: Reddit for Community has six languages, none of them Dutch
• #11 An opportunity map by country: where logged-out readers outnumber local communities

• HiringSenior Manager, Community Growth & Intelligence (posted September 4, 2026): turn "open-ended opportunities into structured problems, quantitative opportunity sizes, investment cases, and executable plans" and "make our impact clear to senior leaders". Senior Growth Manager (Contract, International Community, posted August 20): experiments on "content supply, community density, contribution, discovery, engagement, and user growth", turned into "repeatable playbooks" across markets; "This is not a marketing role."Source
• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source

Offer logged-out readers of a community a weekly email digest of its top posts, with a one-tap account creation when they want to post or vote. Test by community size and language.

A light commitment converts repeat readers who will not create an account on the first visit, and the digest brings them back.

• Digest replaces visits

  Measure total visits, not only clicks.

• Investor resultsQ2 2026 results: daily active uniques 130.3 million (+18%), weekly active uniques 514.6 million (+24%), revenue $805 million (+61%). International DAUq 77.1 million (+28%) against US 53.2 million (+6%), but international logged-in DAUq only 29.5 million (+12%) while logged-out DAUq grew 27% to 77.7 million. International ARPU $2.26 against US $11.85.Source
• HiringProduct hiring around communities: a Staff Product Manager, Community Builders (posted October 7, 2026) for "how people find communities, understand where they belong"; a Senior Product Manager, Notifications (posted October 1) for "reach and addressability, off-platform conversion" across in-app, push and email; a Staff Software Engineer, Developer Ecosystem (posted September 4): "Tens of thousands of external developers are already building apps on Reddit".Source

Publish a quarterly list of moderator requests from mod hubs, invite developers to build for them, and feature the best apps in the moderator course and lifecycle emails, in each language.

It grows the developer platform and makes moderating easier, which keeps moderators.

• Low-quality apps

  Feature only reviewed apps.

• HiringProduct hiring around communities: a Staff Product Manager, Community Builders (posted October 7, 2026) for "how people find communities, understand where they belong"; a Senior Product Manager, Notifications (posted October 1) for "reach and addressability, off-platform conversion" across in-app, push and email; a Staff Software Engineer, Developer Ecosystem (posted September 4): "Tens of thousands of external developers are already building apps on Reddit".Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• HiringSenior Community Lifecycle Manager (posted August 31, 2026): build "programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community"; "Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools"; "Design experiments using treatment and control groups".Source

Remove test pages from the sitemap and block them from indexing, delete hidden placeholder blocks, and add a check to the publishing process.

A tidy site keeps search results and AI answers about moderating on the right pages.

• Removing a page someone uses

  Check analytics first.

• Reddit for CommunityReddit for Community homepage: the four success stories are r/WaysToPBJ, r/Outfits ("From zero to 940k+"), r/AskAstronomy and r/RollsRoyce, all English-language. The page has no visible sign-up form; a hidden "Make your community stand out" block still holds the template text "The headline and subheader tells us what you're offering, and the form header closes the deal" with a "Learn more" button to reddit.com. The sitemap also lists internal test and style-showcase pages.Source
• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source

Run a Dutch and a French edition: nominations from local communities, a short list, and a small event or online ceremony, with winners featured on the local Reddit for Community pages.

Recognition is the main reward volunteers get; local recognition makes moderating visible to future moderators.

• Few nominations

  Seed with known active mods.

• #10 Seed a Dutch moderator hub and the first local mod meet-up

• Reddit for CommunityReddit for Community (the moderator site linked from the redditinc.com footer) is published in English, German, Spanish, French, Italian and Brazilian Portuguese; /nl-nl/ returns 404. Its "International" menu lists r/ModsBr, r/DeutscheMods, r/IndianMods, r/UKMods and r/FrMods, none for the Netherlands. Its sitemap (448 URLs) includes a five-week "mods getting started" course, a "tactical guide to mod recruitment", a reviving-a-subreddit starter pack and a mod newsletter confirmation page.Source
• HiringCommunity Manager, Dutch Speaking (Contract, Netherlands, posted October 13, 2026), part of the International Growth team: "help grow Reddit outside of the US", "build strategic plans to cultivate, recruit, educate, and grow a local community of moderators" and "implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators". Two French-speaking Community Manager contracts (UK, posted August 20; Ireland, posted October 13) carry the same brief.Source
• Reddit for CommunityReddit for Community homepage: the four success stories are r/WaysToPBJ, r/Outfits ("From zero to 940k+"), r/AskAstronomy and r/RollsRoyce, all English-language. The page has no visible sign-up form; a hidden "Make your community stand out" block still holds the template text "The headline and subheader tells us what you're offering, and the form header closes the deal" with a "Learn more" button to reddit.com. The sitemap also lists internal test and style-showcase pages.Source