Steadily growth playbook

Publish five short examples, one per partner type: a marketplace (FurnishedFinder), a landlord app (Landlord Studio, with its 3% conversion result), a franchise (HomeVestors' self-serve portal), a lender (co-branded link with the mortgagee clause filled in) and a property manager (CoverageCheck). Each gets a screenshot, the integration used (widget, smart link, quote-flow page or API), the time to go live and the result.

Enterprise partners buy what they can picture. A page of real examples answers "what would this look like for us?" before the first call, which shortens the cycle the Stage Zero leader is asked to make repeatable.

Partner: [name] ([type])
What they needed: [one sentence]
Integration: [widget / smart link / quote-flow page / API]
Time to go live: [days]
What their users see: [screenshot]
Result: [one number, with permission]
Quote: [name, title]
CTA: Become a partner

• Partners will not share numbers

  Show the integration and time to launch without results until they agree.

• Your websitePartner pages: a no-code co-branded widget, an instant-estimate embed (address only), a smart link with referral tracking and custom domains, a quote-flow page, and a REST API that lets licensed partners quote, bind, show status and request changes, plus a data feed (bound policies, mortgagee or additional insured listing, cancellation notices). Partner types on the form: creators, lenders, lender software, marketplaces, mortgage brokers, property maintenance, property management software, property managers, real estate brokerages. The "Partner Integration Examples" page has a heading and one sentence and no examples.Source
• Your websiteSeries C release: $30M led by Two Sigma Ventures at a $355M valuation, total funding $89.5M, "over $250 million in annualized gross written premium". "One of Steadily's fastest growth engines is proptech integrations": "more than 400 companies including Roofstock, TurboTenant, FurnishedFinder, and BiggerPockets". The release is dated April 23, 2025 in its text but shows June 28, 2026 at the top; the 2023 Ascend release also shows June 28, 2026.Source
• Your websiteHomeVestors program (August 7, 2026): franchisees quote and bind "at pre-set rates with no pre-bind review" in a dedicated portal, run the whole portfolio from one login, and coverage "follows the property through every stage, from vacant to under renovation to rented". Other 2026 releases: an RLI distribution partnership and a ChatGPT app that gives estimates from an address (launched March 16, 2026).Source
• Your websiteSitemap: 4,002 URLs, including 2,774 blog posts (newest October 13, 2026, for example "Adu Laws and Regulations in Louisiana"), 568 city pages under /landlord-insurance/, 71 short-term rental pages, 51 state pages, 150 forms and 110 glossary terms. Six case studies: TurboTenant, Landlord Studio (3% higher conversion, 150 hours a month saved for clients, 4% better retention), Path Insurance, Omega Insurance and two landlords. None is a lender or a property manager.Source
• HiringStage Zero GTM Sales Leader, Enterprise and Partnerships (posted September 15, 2026): "build our Partnerships sales motion from the ground up" as a player-coach, personally sourcing and closing strategic partnerships "with meaningful enterprise and commercial complexity", building pipeline stages, qualification, forecasting and the playbook, mentoring "our existing Account Executive", and working with the Account Management leader on the handoff from signed deal to "activated, retained, and growing partner". Industry fluency wanted: insurance, real estate, proptech, mortgage, property services, fintech.Source

Set each release's displayed and structured date to the date in its text, keep a separate "updated" date if the page was edited, and check the other press pages for the same problem.

Enterprise partners and capacity providers check the press room during diligence. Wrong dates make old news look new and new news look stale, and they confuse anyone citing the funding history.

• The CMS migration reset dates on purpose

  Keep the migration date as "updated", not as the publish date.

• Your websiteSeries C release: $30M led by Two Sigma Ventures at a $355M valuation, total funding $89.5M, "over $250 million in annualized gross written premium". "One of Steadily's fastest growth engines is proptech integrations": "more than 400 companies including Roofstock, TurboTenant, FurnishedFinder, and BiggerPockets". The release is dated April 23, 2025 in its text but shows June 28, 2026 at the top; the 2023 Ascend release also shows June 28, 2026.Source
• HiringDirector of Reinsurance and Capacity (posted August 20, 2026): "secure new capacity at favorable terms to enable the company to continue to scale rapidly while producing excellent loss ratios for our partners", and lead "a partner portal" for capacity partners. The post describes Steadily as four years old, just over 160 people, managing $20B in risk, "intent on becoming the world's best and largest insurer of rental properties". Job posts cite both 63rd and 179th on the Inc. 5000.Source

Report the time from appointment request to first call for the last 90 days, set a target (first call the same business day), route requests to the BDA by state, and send an automatic email with the appointment checklist and a booking link the moment a request arrives.

Agencies appoint with several carriers. The one that calls back first and makes appointment easy gets their first quotes.

• Volume spikes overwhelm one BDA

  Use a round-robin fallback to the Business Development Manager.

• HiringIndependent Agency channel roles: a Business Development Associate (posted September 18, 2026) to make "quick contact with IA's who have shown interest in a Steadily agency appointment"; a Business Development Manager to expand the agency network "through strategic outreach in target markets"; an Agency Success Manager and Associate to increase "the number of agents quoting our products on a monthly basis" through daily and weekly training webinars. The posts say the IA channel has "grown significantly".Source
• HiringHead of Revenue Operations (posted August 28, 2026), reporting to the Chief Growth Officer: owns the funnel "from the moment a lead is created through the first four months after a policy binds" across Independent and Direct; lead routing, commission plans, Salesforce, Metabase reporting, and SLAs on speed to lead, follow-up and conversion.Source

For every new appointment: a 20-minute kickoff, a short list of the agency's own rental-owning clients to quote first, a quote-day webinar slot, and a check-in after the first five quotes. Track the share of new agencies that reach five quotes in 30 days.

Training webinars already run daily and weekly. Tying them to a goal the agency hits in its first month turns general training into activation.

• Agencies resent pressure

  Frame it as help to win their own clients' rental business.

• HiringIndependent Agency channel roles: a Business Development Associate (posted September 18, 2026) to make "quick contact with IA's who have shown interest in a Steadily agency appointment"; a Business Development Manager to expand the agency network "through strategic outreach in target markets"; an Agency Success Manager and Associate to increase "the number of agents quoting our products on a monthly basis" through daily and weekly training webinars. The posts say the IA channel has "grown significantly".Source
• HiringHead of Revenue Operations (posted August 28, 2026), reporting to the Chief Growth Officer: owns the funnel "from the moment a lead is created through the first four months after a policy binds" across Independent and Direct; lead routing, commission plans, Salesforce, Metabase reporting, and SLAs on speed to lead, follow-up and conversion.Source

Publish one lender story (time to close, mortgagee clause added automatically, loan officers using the lender-initiated funnel) and one property manager story (CoverageCheck hours saved, referral revenue). Add both to the lender and property manager pages.

The Stage Zero leader is told to look for lenders, mortgage and property-services partners. Those buyers ask for a story from someone like them.

• Lenders rarely approve public stories

  Offer an unnamed version with the lender type and loan volume band.

• Your websiteSitemap: 4,002 URLs, including 2,774 blog posts (newest October 13, 2026, for example "Adu Laws and Regulations in Louisiana"), 568 city pages under /landlord-insurance/, 71 short-term rental pages, 51 state pages, 150 forms and 110 glossary terms. Six case studies: TurboTenant, Landlord Studio (3% higher conversion, 150 hours a month saved for clients, 4% better retention), Path Insurance, Omega Insurance and two landlords. None is a lender or a property manager.Source
• Your websiteLender page: co-branded affiliate links that match each lender's coverage minimums, mortgagee clause and deductible caps; a lender-initiated funnel where loan officers start the quote for the borrower; and a lender portal for declarations, binders, payments and mortgagee changes. Borrowers can "bind a policy in under 10 minutes".Source
• Your websiteCoverageCheck for property managers: automated insurance compliance (verify owner-supplied COIs, track expirations, keep additional-insured status current, real-time alerts, interim liability coverage). The page says managers spend "an average of 13 hours per week" chasing certificates. The Real Property Management press release (April 7, 2026) makes Steadily a preferred provider to RPM franchise owners with CoverageCheck, additional-insured support and "a referral revenue opportunity".Source
• HiringStage Zero GTM Sales Leader, Enterprise and Partnerships (posted September 15, 2026): "build our Partnerships sales motion from the ground up" as a player-coach, personally sourcing and closing strategic partnerships "with meaningful enterprise and commercial complexity", building pipeline stages, qualification, forecasting and the playbook, mentoring "our existing Account Executive", and working with the Account Management leader on the handoff from signed deal to "activated, retained, and growing partner". Industry fluency wanted: insurance, real estate, proptech, mortgage, property services, fintech.Source

Write a single company facts sheet (funding, premium, risk, people, states, awards with years) and update the Ashby template, press boilerplate and the About copy from it.

Recruits, partners and reinsurers read the same pages. Inconsistent numbers make a well-run company look careless.

• Numbers go out of date

  Put an "as of" date on each.

• HiringDirector of Reinsurance and Capacity (posted August 20, 2026): "secure new capacity at favorable terms to enable the company to continue to scale rapidly while producing excellent loss ratios for our partners", and lead "a partner portal" for capacity partners. The post describes Steadily as four years old, just over 160 people, managing $20B in risk, "intent on becoming the world's best and largest insurer of rental properties". Job posts cite both 63rd and 179th on the Inc. 5000.Source
• Your websiteSeries C release: $30M led by Two Sigma Ventures at a $355M valuation, total funding $89.5M, "over $250 million in annualized gross written premium". "One of Steadily's fastest growth engines is proptech integrations": "more than 400 companies including Roofstock, TurboTenant, FurnishedFinder, and BiggerPockets". The release is dated April 23, 2025 in its text but shows June 28, 2026 at the top; the 2023 Ascend release also shows June 28, 2026.Source
• programmable.infoSite scan: Webflow with PostHog and Google Tag Manager; Trustpilot badge; mobile LCP 1.4s at the 75th percentile; Mozilla Observatory C (50/100); 29 news mentions in 30 days; blog RSS updated October 16, 2026; not registered on SAM.gov.Source

Rank every integration by premium bound in the last 12 months, quotes started, quote-to-bind rate and trend. Define three tiers: strategic (named QBRs, custom integration work, co-marketing), growth (quarterly check-ins, playbooks), long tail (self-serve kit and automated nudges). Publish what each tier gets.

A partnerships team of two cannot treat 400 partners the same. Tiers put scarce time where premium is and show long-tail partners how to move up.

• Partners feel downgraded

  Name tiers by what partners get, not by rank.

• HiringPrincipal Account Manager, Enterprise and Partnerships (posted September 24, 2026): owns retention and expansion across the partnerships channel, designs "a tiered partner success model" for the largest strategic partners versus the long tail ("we'll do the unscalable things first"), and tracks partner health: partner-sourced volume, activation, engagement and expansion. Leads partner business reviews and renewals.Source
• Your websiteSeries C release: $30M led by Two Sigma Ventures at a $355M valuation, total funding $89.5M, "over $250 million in annualized gross written premium". "One of Steadily's fastest growth engines is proptech integrations": "more than 400 companies including Roofstock, TurboTenant, FurnishedFinder, and BiggerPockets". The release is dated April 23, 2025 in its text but shows June 28, 2026 at the top; the 2023 Ascend release also shows June 28, 2026.Source
• Your websitePartner pages: a no-code co-branded widget, an instant-estimate embed (address only), a smart link with referral tracking and custom domains, a quote-flow page, and a REST API that lets licensed partners quote, bind, show status and request changes, plus a data feed (bound policies, mortgagee or additional insured listing, cancellation notices). Partner types on the form: creators, lenders, lender software, marketplaces, mortgage brokers, property maintenance, property management software, property managers, real estate brokerages. The "Partner Integration Examples" page has a heading and one sentence and no examples.Source

Package the program as "Steadily for investor networks": a portal, pre-set rates, one login for the portfolio, and network-level reporting. List the franchise systems, investor clubs and wholesale networks whose members buy and hold rentals, and pitch the package with HomeVestors as the reference.

The Stage Zero leader needs partnerships with enterprise complexity. Franchise systems bring hundreds of active investors in one contract.

• Loss ratio on no-review binding

  Set eligibility rules with underwriting before each launch.

• Your websiteHomeVestors program (August 7, 2026): franchisees quote and bind "at pre-set rates with no pre-bind review" in a dedicated portal, run the whole portfolio from one login, and coverage "follows the property through every stage, from vacant to under renovation to rented". Other 2026 releases: an RLI distribution partnership and a ChatGPT app that gives estimates from an address (launched March 16, 2026).Source
• HiringStage Zero GTM Sales Leader, Enterprise and Partnerships (posted September 15, 2026): "build our Partnerships sales motion from the ground up" as a player-coach, personally sourcing and closing strategic partnerships "with meaningful enterprise and commercial complexity", building pipeline stages, qualification, forecasting and the playbook, mentoring "our existing Account Executive", and working with the Account Management leader on the handoff from signed deal to "activated, retained, and growing partner". Industry fluency wanted: insurance, real estate, proptech, mortgage, property services, fintech.Source
• Your websiteCoverageCheck for property managers: automated insurance compliance (verify owner-supplied COIs, track expirations, keep additional-insured status current, real-time alerts, interim liability coverage). The page says managers spend "an average of 13 hours per week" chasing certificates. The Real Property Management press release (April 7, 2026) makes Steadily a preferred provider to RPM franchise owners with CoverageCheck, additional-insured support and "a referral revenue opportunity".Source

For the simplest risks (single-family, in-appetite states, standard limits), let landlords bind online without talking to an agent, with an agent one click away. Measure the self-serve share and agent time saved.

Self-serve binding lowers the cost of each policy and frees agents for complex risks, and the investors who prefer it are the ones adding properties often.

• Agents see it as a threat to commission

  Count self-serve binds in team targets.

• Wrong coverage chosen online

  Plain-language limit guidance and a review of early claims.

• HiringSenior Software Engineer, Growth (Austin): builds "the customer's journey from initial contact through their first policies", to "help more people self-serve when getting their first policy". Principal Product Manager (posted August 26, 2026): billing, renewals, endorsements and cancellations, "the engine of retention", across apps for independent agents, landlords, lenders and internal staff.Source
• Your websiteHomeVestors program (August 7, 2026): franchisees quote and bind "at pre-set rates with no pre-bind review" in a dedicated portal, run the whole portfolio from one login, and coverage "follows the property through every stage, from vacant to under renovation to rented". Other 2026 releases: an RLI distribution partnership and a ChatGPT app that gives estimates from an address (launched March 16, 2026).Source
• HiringDirect channel roles in Overland Park, KS: an Insurance Sales Agent ($60K base plus uncapped commission, "averaging $100K-$200K+"), a Direct Sales Manager measured on "sales quality, conversion rates, customer response times", plus three entry routes into sales (New Graduate Sales Accelerator, Insurance Sales Agent Development Program, Sales Representative with training provided).Source

Find the reasons policies cancel in months one to four (sale of the property, lender requirements, price shock at first bill, a failed payment). Add a trigger for each: a payment-failure text, a lender-requirement check after bind, a "selling the property?" flow that offers coverage on the next one.

Each early cancellation costs the acquisition spend of a new policy. Most early reasons are predictable and some are fixable.

• Reason codes are unreliable

  Add a required reason on every cancellation first.

• HiringHead of Revenue Operations (posted August 28, 2026), reporting to the Chief Growth Officer: owns the funnel "from the moment a lead is created through the first four months after a policy binds" across Independent and Direct; lead routing, commission plans, Salesforce, Metabase reporting, and SLAs on speed to lead, follow-up and conversion.Source
• HiringSenior Software Engineer, Growth (Austin): builds "the customer's journey from initial contact through their first policies", to "help more people self-serve when getting their first policy". Principal Product Manager (posted August 26, 2026): billing, renewals, endorsements and cancellations, "the engine of retention", across apps for independent agents, landlords, lenders and internal staff.Source

Target lenders that make loans to rental investors. Pitch the funnel as days saved at closing: the loan officer starts the quote, the borrower binds in under ten minutes, the binder lands in the portal. Offer a 60-day pilot measuring days from application to insurance binder.

Lenders care about closing speed and fallout. A partner that removes the insurance wait gets placed in every loan file.

• Lenders cannot steer borrowers to one insurer

  Position it as an option that meets the requirements, not a requirement.

• Your websiteLender page: co-branded affiliate links that match each lender's coverage minimums, mortgagee clause and deductible caps; a lender-initiated funnel where loan officers start the quote for the borrower; and a lender portal for declarations, binders, payments and mortgagee changes. Borrowers can "bind a policy in under 10 minutes".Source
• HiringStage Zero GTM Sales Leader, Enterprise and Partnerships (posted September 15, 2026): "build our Partnerships sales motion from the ground up" as a player-coach, personally sourcing and closing strategic partnerships "with meaningful enterprise and commercial complexity", building pipeline stages, qualification, forecasting and the playbook, mentoring "our existing Account Executive", and working with the Account Management leader on the handoff from signed deal to "activated, retained, and growing partner". Industry fluency wanted: insurance, real estate, proptech, mortgage, property services, fintech.Source
• Your websitePartner pages: a no-code co-branded widget, an instant-estimate embed (address only), a smart link with referral tracking and custom domains, a quote-flow page, and a REST API that lets licensed partners quote, bind, show status and request changes, plus a data feed (bound policies, mortgagee or additional insured listing, cancellation notices). Partner types on the form: creators, lenders, lender software, marketplaces, mortgage brokers, property maintenance, property management software, property managers, real estate brokerages. The "Partner Integration Examples" page has a heading and one sentence and no examples.Source

Map direct policies and appointed agencies by county. In counties with many direct landlords and few agencies, recruit agencies that write dwelling-fire policies, using local demand as the pitch ("we already insure X rentals near you").

Agencies say yes to carriers with proven local appetite. Steadily's own book is the most specific proof it can offer.

• Agencies compete with Steadily's own direct agents

  Agree a clear rule on who owns a lead.

• HiringIndependent Agency channel roles: a Business Development Associate (posted September 18, 2026) to make "quick contact with IA's who have shown interest in a Steadily agency appointment"; a Business Development Manager to expand the agency network "through strategic outreach in target markets"; an Agency Success Manager and Associate to increase "the number of agents quoting our products on a monthly basis" through daily and weekly training webinars. The posts say the IA channel has "grown significantly".Source
• HiringDirect channel roles in Overland Park, KS: an Insurance Sales Agent ($60K base plus uncapped commission, "averaging $100K-$200K+"), a Direct Sales Manager measured on "sales quality, conversion rates, customer response times", plus three entry routes into sales (New Graduate Sales Accelerator, Insurance Sales Agent Development Program, Sales Representative with training provided).Source
• Your websiteSitemap: 4,002 URLs, including 2,774 blog posts (newest October 13, 2026, for example "Adu Laws and Regulations in Louisiana"), 568 city pages under /landlord-insurance/, 71 short-term rental pages, 51 state pages, 150 forms and 110 glossary terms. Six case studies: TurboTenant, Landlord Studio (3% higher conversion, 150 hours a month saved for clients, 4% better retention), Path Insurance, Omega Insurance and two landlords. None is a lender or a property manager.Source

Use Search Console to find posts with no clicks in 12 months, merge near-duplicates into one strong page per topic, redirect the rest, and keep a rule that a new post must target a question no existing page answers.

Large sites with many thin pages lose ranking on their best pages. Merging concentrates authority on pages that convert.

• A traffic dip during merges

  Merge in batches and watch each one.

• Your websiteSitemap: 4,002 URLs, including 2,774 blog posts (newest October 13, 2026, for example "Adu Laws and Regulations in Louisiana"), 568 city pages under /landlord-insurance/, 71 short-term rental pages, 51 state pages, 150 forms and 110 glossary terms. Six case studies: TurboTenant, Landlord Studio (3% higher conversion, 150 hours a month saved for clients, 4% better retention), Path Insurance, Omega Insurance and two landlords. None is a lender or a property manager.Source
• programmable.infoSite scan: Webflow with PostHog and Google Tag Manager; Trustpilot badge; mobile LCP 1.4s at the 75th percentile; Mozilla Observatory C (50/100); 29 news mentions in 30 days; blog RSS updated October 16, 2026; not registered on SAM.gov.Source

Offer CoverageCheck free to property managers, with the referral revenue opportunity already given to RPM franchisees. When an owner is missing coverage or the manager's additional-insured status, the owner gets a quote link pre-filled with the property.

It gives managers a reason to adopt that has nothing to do with insurance sales, and it creates qualified owner leads inside every portfolio.

• Managers worry about owner relationships

  Let managers choose whether owners see Steadily branding.

• Your websiteCoverageCheck for property managers: automated insurance compliance (verify owner-supplied COIs, track expirations, keep additional-insured status current, real-time alerts, interim liability coverage). The page says managers spend "an average of 13 hours per week" chasing certificates. The Real Property Management press release (April 7, 2026) makes Steadily a preferred provider to RPM franchise owners with CoverageCheck, additional-insured support and "a referral revenue opportunity".Source
• Your websitePartner pages: a no-code co-branded widget, an instant-estimate embed (address only), a smart link with referral tracking and custom domains, a quote-flow page, and a REST API that lets licensed partners quote, bind, show status and request changes, plus a data feed (bound policies, mortgagee or additional insured listing, cancellation notices). Partner types on the form: creators, lenders, lender software, marketplaces, mortgage brokers, property maintenance, property management software, property managers, real estate brokerages. The "Partner Integration Examples" page has a heading and one sentence and no examples.Source
• HiringPrincipal Account Manager, Enterprise and Partnerships (posted September 24, 2026): owns retention and expansion across the partnerships channel, designs "a tiered partner success model" for the largest strategic partners versus the long tail ("we'll do the unscalable things first"), and tracks partner health: partner-sourced volume, activation, engagement and expansion. Leads partner business reviews and renewals.Source

A monthly scorecard per partner: estimates shown, quotes started, policies bound, referral revenue, and the one change that would lift results most (for example "move the widget above the fold" or "turn on prefill").

Partners who see revenue from Steadily give it better placement. The scorecard turns the account manager's QBR into a routine.

• Partners see weak numbers and churn

  Pair weak numbers with a specific fix and help to do it.

• HiringPrincipal Account Manager, Enterprise and Partnerships (posted September 24, 2026): owns retention and expansion across the partnerships channel, designs "a tiered partner success model" for the largest strategic partners versus the long tail ("we'll do the unscalable things first"), and tracks partner health: partner-sourced volume, activation, engagement and expansion. Leads partner business reviews and renewals.Source
• Your websitePartner pages: a no-code co-branded widget, an instant-estimate embed (address only), a smart link with referral tracking and custom domains, a quote-flow page, and a REST API that lets licensed partners quote, bind, show status and request changes, plus a data feed (bound policies, mortgagee or additional insured listing, cancellation notices). Partner types on the form: creators, lenders, lender software, marketplaces, mortgage brokers, property maintenance, property management software, property managers, real estate brokerages. The "Partner Integration Examples" page has a heading and one sentence and no examples.Source

Work with two or three partners where investors buy (a marketplace, a lender, a franchise) to embed full quote-and-bind into their purchase flow, with coverage bound at closing and the binder sent to the lender automatically.

Insurance at the moment of purchase has the highest intent of any channel. Embedding binding, not just estimates, turns referral traffic into policies.

• Partners lack licensing

  Keep Steadily as the licensed agency in the flow.

• Your websiteSeries C release: $30M led by Two Sigma Ventures at a $355M valuation, total funding $89.5M, "over $250 million in annualized gross written premium". "One of Steadily's fastest growth engines is proptech integrations": "more than 400 companies including Roofstock, TurboTenant, FurnishedFinder, and BiggerPockets". The release is dated April 23, 2025 in its text but shows June 28, 2026 at the top; the 2023 Ascend release also shows June 28, 2026.Source
• Your websitePartner pages: a no-code co-branded widget, an instant-estimate embed (address only), a smart link with referral tracking and custom domains, a quote-flow page, and a REST API that lets licensed partners quote, bind, show status and request changes, plus a data feed (bound policies, mortgagee or additional insured listing, cancellation notices). Partner types on the form: creators, lenders, lender software, marketplaces, mortgage brokers, property maintenance, property management software, property managers, real estate brokerages. The "Partner Integration Examples" page has a heading and one sentence and no examples.Source
• Your websiteLender page: co-branded affiliate links that match each lender's coverage minimums, mortgagee clause and deductible caps; a lender-initiated funnel where loan officers start the quote for the borrower; and a lender portal for declarations, binders, payments and mortgagee changes. Borrowers can "bind a policy in under 10 minutes".Source
• Your websiteHomeVestors program (August 7, 2026): franchisees quote and bind "at pre-set rates with no pre-bind review" in a dedicated portal, run the whole portfolio from one login, and coverage "follows the property through every stage, from vacant to under renovation to rented". Other 2026 releases: an RLI distribution partnership and a ChatGPT app that gives estimates from an address (launched March 16, 2026).Source

Give the growth team a capacity map: states and property types where capacity is plentiful and loss ratios are good. Point marketing spend, agency recruiting and partner programs at those, and slow growth where capacity is tight.

For an insurer, growth and capacity are the same plan. A sales push in the wrong state can cost more in reinsurance than it brings in.

• Slowing growth in red states hurts relationships

  Keep service there and grow carefully.

• HiringDirector of Reinsurance and Capacity (posted August 20, 2026): "secure new capacity at favorable terms to enable the company to continue to scale rapidly while producing excellent loss ratios for our partners", and lead "a partner portal" for capacity partners. The post describes Steadily as four years old, just over 160 people, managing $20B in risk, "intent on becoming the world's best and largest insurer of rental properties". Job posts cite both 63rd and 179th on the Inc. 5000.Source
• HiringHead of Revenue Operations (posted August 28, 2026), reporting to the Chief Growth Officer: owns the funnel "from the moment a lead is created through the first four months after a policy binds" across Independent and Direct; lead routing, commission plans, Salesforce, Metabase reporting, and SLAs on speed to lead, follow-up and conversion.Source
• HiringIndependent Agency channel roles: a Business Development Associate (posted September 18, 2026) to make "quick contact with IA's who have shown interest in a Steadily agency appointment"; a Business Development Manager to expand the agency network "through strategic outreach in target markets"; an Agency Success Manager and Associate to increase "the number of agents quoting our products on a monthly basis" through daily and weekly training webinars. The posts say the IA channel has "grown significantly".Source

Offer every investor with three or more properties a portfolio account: one login, one bill, coverage that changes stage automatically, adding a property in minutes, and a portfolio review each year.

Investors who manage everything in one place stay longer and add more properties. It turns many single policies into one relationship.

• Automatic stage changes create gaps

  Confirm every change by text.

• Your websiteHomeVestors program (August 7, 2026): franchisees quote and bind "at pre-set rates with no pre-bind review" in a dedicated portal, run the whole portfolio from one login, and coverage "follows the property through every stage, from vacant to under renovation to rented". Other 2026 releases: an RLI distribution partnership and a ChatGPT app that gives estimates from an address (launched March 16, 2026).Source
• HiringSenior Software Engineer, Growth (Austin): builds "the customer's journey from initial contact through their first policies", to "help more people self-serve when getting their first policy". Principal Product Manager (posted August 26, 2026): billing, renewals, endorsements and cancellations, "the engine of retention", across apps for independent agents, landlords, lenders and internal staff.Source
• HiringDirect channel roles in Overland Park, KS: an Insurance Sales Agent ($60K base plus uncapped commission, "averaging $100K-$200K+"), a Direct Sales Manager measured on "sales quality, conversion rates, customer response times", plus three entry routes into sales (New Graduate Sales Accelerator, Insurance Sales Agent Development Program, Sales Representative with training provided).Source

Publish clear pages that answer the questions investors ask AI tools ("how much is landlord insurance on a duplex in Ohio"), with the estimate and a link to the app; add structured data; and track referrals from AI tools in PostHog.

AI answers are a new front door. The app is a head start few insurers have.

• Estimates read as quotes

  Keep the "starting point, not a quote" wording.

• Your websiteHomeVestors program (August 7, 2026): franchisees quote and bind "at pre-set rates with no pre-bind review" in a dedicated portal, run the whole portfolio from one login, and coverage "follows the property through every stage, from vacant to under renovation to rented". Other 2026 releases: an RLI distribution partnership and a ChatGPT app that gives estimates from an address (launched March 16, 2026).Source
• programmable.infoSite scan: Webflow with PostHog and Google Tag Manager; Trustpilot badge; mobile LCP 1.4s at the 75th percentile; Mozilla Observatory C (50/100); 29 news mentions in 30 days; blog RSS updated October 16, 2026; not registered on SAM.gov.Source
• Your websiteSitemap: 4,002 URLs, including 2,774 blog posts (newest October 13, 2026, for example "Adu Laws and Regulations in Louisiana"), 568 city pages under /landlord-insurance/, 71 short-term rental pages, 51 state pages, 150 forms and 110 glossary terms. Six case studies: TurboTenant, Landlord Studio (3% higher conversion, 150 hours a month saved for clients, 4% better retention), Path Insurance, Omega Insurance and two landlords. None is a lender or a property manager.Source

Run one recruiting campaign that shows real earnings ranges, the in-office culture and the path from the Sales Accelerator to top agent, with short videos of current agents, and track cost per hire by route.

More good agents means more policies from the same leads. Showing the path makes the entry programs easier to fill.

• Earnings claims mislead

  Use median and range, not top earners only.

• HiringDirect channel roles in Overland Park, KS: an Insurance Sales Agent ($60K base plus uncapped commission, "averaging $100K-$200K+"), a Direct Sales Manager measured on "sales quality, conversion rates, customer response times", plus three entry routes into sales (New Graduate Sales Accelerator, Insurance Sales Agent Development Program, Sales Representative with training provided).Source
• HiringDirector of Reinsurance and Capacity (posted August 20, 2026): "secure new capacity at favorable terms to enable the company to continue to scale rapidly while producing excellent loss ratios for our partners", and lead "a partner portal" for capacity partners. The post describes Steadily as four years old, just over 160 people, managing $20B in risk, "intent on becoming the world's best and largest insurer of rental properties". Job posts cite both 63rd and 179th on the Inc. 5000.Source

Offer creators a co-branded estimate page, a smart link with referral tracking, and a short course module on insuring rentals. Pay referral fees where licensing allows and feature top creators on Steadily's channels.

Investors trust the educators they learn from. Being in the lesson on insurance puts Steadily in front of buyers before they shop.

• Paying unlicensed people for insurance referrals

  Check state rules with compliance before paying any fee.

• Your websitePartner pages: a no-code co-branded widget, an instant-estimate embed (address only), a smart link with referral tracking and custom domains, a quote-flow page, and a REST API that lets licensed partners quote, bind, show status and request changes, plus a data feed (bound policies, mortgagee or additional insured listing, cancellation notices). Partner types on the form: creators, lenders, lender software, marketplaces, mortgage brokers, property maintenance, property management software, property managers, real estate brokerages. The "Partner Integration Examples" page has a heading and one sentence and no examples.Source
• Your websiteSeries C release: $30M led by Two Sigma Ventures at a $355M valuation, total funding $89.5M, "over $250 million in annualized gross written premium". "One of Steadily's fastest growth engines is proptech integrations": "more than 400 companies including Roofstock, TurboTenant, FurnishedFinder, and BiggerPockets". The release is dated April 23, 2025 in its text but shows June 28, 2026 at the top; the 2023 Ascend release also shows June 28, 2026.Source
• Competitor researchRivals for the same landlords: Obie ("Insurance for Landlords and Real Estate Investors"), NREIG ("Property and Liability Coverage for Real Estate Investors") and Proper ("Short-Term Rental Insurance For Airbnb Hosts & STR Owners"), plus the large carriers' dwelling-fire policies sold through agents.See the research Source