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  • Plan
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  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Rumpl
Rumpl logo

growth playbook · Oct 21, 2026

rumpl.com (opens in a new tab)

Rumpl growth playbook

Diagnosis

Rumpl is a well-loved brand (4.9 from 4,664 reviews on the Original Puffy, B Corp, a long list of collaborations) now pushing into indoor blankets. The biggest gaps are in the channels around the store: corporate gifting sells one product in four colors with no prices, empty collections and old giveaways sit in the sitemap, sold-out prints have no waitlists, and phones run heavy scripts.

This playbook adds corporate tiers with published pricing first, then waitlists, indoor search and reviews, a second-blanket flow, faster wholesale onboarding, fan and hospitality programs, and longer-term a home line and circular program.

Growth Score

8/10

Biggest Opportunity

Sell more to people who already want Rumpl: corporate buyers with every budget, sold-out print waitlists, and Original Puffy owners ready for an indoor or travel blanket.

Biggest Risk

Moving indoors puts Rumpl against home textile brands with lower prices, while Kammok, VOITED and NEMO compete outdoors; spreading too wide could blur what Rumpl stands for.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Corporate gifting sells one blanket in four colors: add gift tiers and published volume pricing

    Draft the three tiers and a quantity price table from current corporate margins.

    High impact First result in 1 month
  2. 2

    Retire empty collections and expired giveaway pages from the sitemap

    Redirect the three empty collections today.

    Medium impact First result in 2 weeks
  3. 3

    Back-in-stock alerts on sold-out prints like Banff and Olympic Fog

    Turn on Klaviyo back-in-stock for the ten sold-out products.

    High impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 8Fill-ins · 9Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    BMW, Google, Starbucks and New Belgium are on your corporate page, but the program offers one product (the Original Puffy) in four colorways, with a 27-unit minimum, no prices and a quote form. One of those four, Cascade Fade, shows as unavailable on its retail listing. Meanwhile the catalogue has natural corporate items at every budget: Tech Towels and Packable Totes around $25-30, Camp Pillows at $59.95, Travel Puffys and Stash Mats at $89.95, and Backcountry and Merino blankets at $149.95+, and the individual customizer already prints ten colorways. A buyer with a $40 swag budget, or an exec gift budget of $200, has nothing to pick, and every buyer has to wait for a quote to learn the price.

    High impactMedium effort First result in 1 month Corporate Sales Manager

    First action

    Draft the three tiers and a quantity price table from current corporate margins.

    How to measure it

    Corporate order value

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Price the tiers

      Unit prices at 27, 50, 100 and 250+ for each tier.

      Corporate Sales Manager 1 week

    2. 2

      Check decoration

      Confirm logo methods for towels, totes and pillows with production.

      Product Manager 1 week

    3. 3

      Stock the colorways

      Reserve corporate inventory and show availability on the page.

      Operations Manager 1 week

    4. 4

      Build the page

      Tier cards, price table, mockup tool and deposit checkout.

      Director of E-commerce 2 weeks

    5. 5

      Add proof

      Two case studies from current corporate customers, with their permission.

      Corporate Sales Manager 2 weeks

    6. 6

      Route big orders

      Quote form for 250+ and fan programs.

      Corporate Sales Manager 1 day

    7. 7

      Measure

      Inquiries, average order value and mix by tier.

      Corporate Sales Manager monthly

    First result
    1 month
    Cost
    Staff time and sample production
    Owner
    Corporate Sales Manager

    Smallest test

    Add a "from $X per unit at 50 units" line under each blanket size this week and track inquiry volume.

    Why it works

    Package three tiers on the page: "Event" (logo Tech Towel or Packable Tote with a Bevy Sack), "Team" (logo Original or Travel Puffy) and "Executive" (Backcountry or Merino blanket with a Camp Pillow, gift-boxed). Publish a price table by quantity (27, 50, 100, 250+), show which colorways are in stock for corporate runs, open more of the ten customizer colorways to logo orders, and add a self-serve mockup and deposit checkout for orders under 100 units. Keep the quote form for large and season-ticket orders, and add two short case studies from the logos you already show.

    Corporate buyers shortlist on price and range; visible tiers turn a single-product inquiry into larger, multi-item orders, and published pricing removes the wait that loses buyers to promotional-product sites.

    Ready to use

    CopyCorporate gift tiers (draft)

    Tier | Items | Retail value | Typical use
    Event | Logo Tech Towel or Packable Tote + Bevy Sack | about $35-40 | Conferences, giveaways, fans
    Team | Logo Original Puffy or Travel Puffy | $89.95-$99.95 | Onboarding, holidays, offsites
    Executive | Backcountry or Merino blanket + Camp Pillow, gift box | $210+ | Clients, leadership, milestones

    Risks and how to handle them

    • Discounts undercut retail

      Keep per-unit prices at or above wholesale.

    • Production capacity for new items

      Start with towels and totes that already take a logo.

    Evidence

    • Your websiteCorporate and Bulk Orders page (checked October 20, 2026): "The company gift that never ends up in a drawer"; the only product offered is the Original Puffy Blanket in four colorways (Cascade Fade, Deepwater, Black, Ocean Fade), 1-Person or 2-Person; "27-unit minimum", "Ships in about 4 weeks", "Free mockup before you commit"; no prices or volume tiers, only a Typeform quote request and [email protected]; logos shown for BMW, Google, New Belgium Brewing, Starbucks and Yellowstone Club; uses listed for "Your crew", "Your clients" and "Your fans" (season ticket holder gifts).Source
    • Your catalogueShopify catalogue (166 products, checked October 20, 2026): price points from $8.95 (Sticker Pack, Carabiner) and $9.95 (Bevy Sack) through $24.95-$29.96 (Packable Tote, Shady Pouch, Tech Towel, Stuffable Pillow), $59.95 (Camp Pillow), $89.95 (Travel Puffy, Stash Mat), $99.95 (Original Puffy), to $149.95+ (Backcountry Puffy, Merino SoftWool) and $249.95 (Wrap Sack). The retail listing for "Original Puffy Blanket - Cascade Fade", one of the four corporate colorways, shows its only size as unavailable.Source
    • Your websiteMyRumpl customizer: individual custom Original Puffy blankets in ten colorways (Seascape, Misty Peaks Mountainscape, Midnight Blue, Dusk Fade, Burning Blue, Sedona, Baja Fade and others) from $59.97, delivery in about 1-2 weeks; company logos are routed to [email protected] and corporate sales.Source
    • Product reviewsThe Original Puffy product page carries a 4.9 rating from 4,664 Okendo reviews; the new Merino SoftWool blanket shows 118 reviews. Both Okendo and Yotpo code load on product pages, and the HTML of one product page is about 810 KB.Source
  • 02

    The sitemap lists collections with no products ("dorm-room-essentials", "camping-essentials", "memorial-day-sale") and dozens of past giveaway pages. Shoppers arriving from search or old links find empty grids or closed contests.

    Medium impactLow effort First result in 2 weeks Director of E commerce

    First action

    Redirect the three empty collections today.

    How to measure it

    Empty or expired indexed pages

    Now
    –
    Target
    0
    By
    1 month

    Steps

    1. 1

      List

      Zero-product collections and giveaway pages.

      Director of E-commerce 1 day

    2. 2

      Map redirects

      To the closest live collection.

      Director of E-commerce 1 day

    3. 3

      Noindex rules pages

      Keep them reachable.

      Director of E-commerce 2 hours

    4. 4

      Check internal links

      Menus and old emails.

      Retention Marketing Manager 1 day

    5. 5

      Resubmit

      Search Console.

      Director of E-commerce 1 hour

    6. 6

      Monthly check

      Zero-product report.

      Director of E-commerce monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Director of E commerce

    Smallest test

    Redirect "camping-essentials" today.

    Why it works

    Redirect empty seasonal collections to their evergreen equivalent (camping-blankets-and-gear, sale), keep giveaway rules pages for records but set them to noindex, and set a monthly check for collections with zero products.

    Cleaner crawl paths focus search engines on selling pages and stop shoppers hitting dead ends.

    Risks and how to handle them

    • Seasonal pages return

      Keep the URL and refill it next season.

    Evidence

    • Your websiteSitemap (727 URLs): 199 collections and 145 pages, including dozens of past giveaway pages (Endless Summer, Defy the Dark, Summer Solstice, Happy Campers, For the Love of Parks) and collections with no products: "dorm-room-essentials", "camping-essentials" and "memorial-day-sale"; ten products are sold out in every size, including Original Puffy Banff and Olympic Fog from the parks prints.Source
  • 03

    Ten products are sold out in every size, including national-park prints that collectors seek. A sold-out page without a capture form loses the shopper for good.

    High impactLow effort First result in 2 weeks Retention Marketing Manager

    First action

    Turn on Klaviyo back-in-stock for the ten sold-out products.

    How to measure it

    Back-in-stock conversion

    Now
    –
    Target
    15%
    By
    60 days

    Steps

    1. 1

      Enable

      Klaviyo back-in-stock.

      Retention Marketing Manager 1 day

    2. 2

      Form

      On sold-out product pages.

      Director of E-commerce 1 day

    3. 3

      Suggestions

      Closest in-stock print.

      Director of E-commerce 2 days

    4. 4

      Flow

      Alert plus reminder.

      Retention Marketing Manager 1 day

    5. 5

      Report

      Waitlist size per print.

      Retention Marketing Manager weekly

    6. 6

      Reprint decisions

      Share with product.

      Product Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Retention Marketing Manager

    Smallest test

    Add the form to the Banff page first.

    Why it works

    Add "Notify me" with Klaviyo back-in-stock flows on every sold-out product, suggest the closest in-stock print, and use the waitlist counts to decide reprints.

    Back-in-stock emails convert far above regular campaigns, and the waitlist doubles as demand data for limited prints.

    Risks and how to handle them

    • Promise reprints that never come

      Say "we will email you if it returns".

    Evidence

    • Your websiteSitemap (727 URLs): 199 collections and 145 pages, including dozens of past giveaway pages (Endless Summer, Defy the Dark, Summer Solstice, Happy Campers, For the Love of Parks) and collections with no products: "dorm-room-essentials", "camping-essentials" and "memorial-day-sale"; ten products are sold out in every size, including Original Puffy Banff and Olympic Fog from the parks prints.Source
    • ChannelsChannels: Klaviyo email and an SMS sign-up page, Gorgias support chat and help.rumpl.com, a YouTube channel with 921 subscribers, 100 videos and about 591,000 views, plus Instagram, TikTok and Facebook; Shop Pay, Apple Pay, Venmo and Klarna at checkout; 60-day returns.Source
    • Your catalogueShopify catalogue (166 products, checked October 20, 2026): price points from $8.95 (Sticker Pack, Carabiner) and $9.95 (Bevy Sack) through $24.95-$29.96 (Packable Tote, Shady Pouch, Tech Towel, Stuffable Pillow), $59.95 (Camp Pillow), $89.95 (Travel Puffy, Stash Mat), $99.95 (Original Puffy), to $149.95+ (Backcountry Puffy, Merino SoftWool) and $249.95 (Wrap Sack). The retail listing for "Original Puffy Blanket - Cascade Fade", one of the four corporate colorways, shows its only size as unavailable.Source
  • 04

    The homepage hero now sells indoor blankets ("Cozy AF... zero reasons to leave the couch"), but the title and description still say "Outdoor Blankets" for "camping, beach days, road trips, van life". Searchers looking for a throw blanket see an outdoor brand.

    Medium impactLow effort First result in 1 month Director of Marketing

    First action

    Rewrite the homepage title and description.

    How to measure it

    Search clicks to indoor pages

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Research terms

      Indoor blanket searches.

      Director of Marketing 1 day

    2. 2

      Rewrite homepage

      Title and description.

      Director of Marketing 1 hour

    3. 3

      Indoor pages

      Collection and compare page.

      Director of Marketing 2 hours

    4. 4

      Product titles

      Merino and Après Fleece.

      Director of E-commerce 1 day

    5. 5

      Publish

      Check previews.

      Director of E-commerce 1 hour

    6. 6

      Measure

      Search Console.

      Director of Marketing monthly

    First result
    1 month
    Cost
    $0
    Owner
    Director of Marketing

    Smallest test

    Change the description today.

    Why it works

    Rewrite the title and description to cover both ("Outdoor and indoor blankets"), and give the indoor collection and compare page titles that target "fleece throw blanket" and "merino wool blanket".

    The search result is the first sales message; it should sell what the homepage sells.

    Risks and how to handle them

    • Outdoor core diluted

      Keep "outdoor" first in the title.

    Evidence

    • Your websiteHomepage: title "Rumpl Outdoor Blankets | Made for Whatever Unfolds."; announcement bar "Couch approved cozy upgrades | Explore Indoor Blankets" and the hero "Cozy AF. New layers, warmer textures, zero reasons to leave the couch." with new Après Fleece and Merino Wool blankets; "Free Shipping $75+ | 60-Day Guarantee"; a "Peak to Pour" mats collaboration with Leatherman x North Drinkware; 25% off Tech Towels.Source
    • Your websiteIndoor push: a "Cozy Indoor Blankets" collection with 14 products ("for cabins, lake houses, and lodge living"), a "Compare Indoor Blankets" guide (Fleece Puffy, Après Fleece, Merino SoftWool) and a "Throw Blanket Size Guide" blog post (October 8, 2026).Source
  • 05

    The Original Puffy has 4,664 reviews at 4.9; the new Merino SoftWool has 118. Shoppers trying a $149.95 indoor blanket from an outdoor brand need proof.

    Medium impactLow effort First result in 1 month Customer Experience Lead

    First action

    Send review requests to every Merino and Après Fleece buyer.

    How to measure it

    Indoor product reviews

    Now
    –
    Target
    500
    By
    90 days

    Steps

    1. 1

      Brand badge

      Brand-level rating on new products.

      Director of E-commerce 1 day

    2. 2

      Request timing

      Faster for new launches.

      Retention Marketing Manager 1 day

    3. 3

      Photo incentive

      Points or a discount.

      Retention Marketing Manager 1 day

    4. 4

      Highlight

      Indoor review quotes.

      Director of Marketing 1 week

    5. 5

      Reply

      To every new review.

      Customer Experience Lead weekly

    6. 6

      Measure

      Conversion on indoor pages.

      Director of E-commerce monthly

    First result
    1 month
    Cost
    Incentive cost
    Owner
    Customer Experience Lead

    Smallest test

    Email 200 indoor buyers this week.

    Why it works

    Show brand-level ratings on new products ("4.9 from 20,000+ reviews across Rumpl"), ask early buyers of the indoor blankets for reviews with a photo incentive, and send review requests sooner for new launches.

    Reviews lift conversion most on new, higher-priced products.

    Risks and how to handle them

    • Brand-level rating seen as misleading

      Label it clearly.

    Evidence

    • Product reviewsThe Original Puffy product page carries a 4.9 rating from 4,664 Okendo reviews; the new Merino SoftWool blanket shows 118 reviews. Both Okendo and Yotpo code load on product pages, and the HTML of one product page is about 810 KB.Source
    • Your websiteIndoor push: a "Cozy Indoor Blankets" collection with 14 products ("for cabins, lake houses, and lodge living"), a "Compare Indoor Blankets" guide (Fleece Puffy, Après Fleece, Merino SoftWool) and a "Throw Blanket Size Guide" blog post (October 8, 2026).Source
    • Your websiteHomepage: title "Rumpl Outdoor Blankets | Made for Whatever Unfolds."; announcement bar "Couch approved cozy upgrades | Explore Indoor Blankets" and the hero "Cozy AF. New layers, warmer textures, zero reasons to leave the couch." with new Après Fleece and Merino Wool blankets; "Free Shipping $75+ | 60-Day Guarantee"; a "Peak to Pour" mats collaboration with Leatherman x North Drinkware; 25% off Tech Towels.Source
  • 06

    Both Okendo and Yotpo code load on product pages, and one product page is about 810 KB of HTML. Two review systems add script weight and risk inconsistent ratings.

    Medium impactLow effort First result in 2 weeks Director of E commerce

    First action

    Search the theme for Yotpo snippets.

    How to measure it

    Mobile blocking time on product pages

    Now
    –
    Target
    -30%
    By
    1 month

    Steps

    1. 1

      Audit

      Theme and apps.

      Director of E-commerce 1 day

    2. 2

      Back up

      Theme copy.

      Director of E-commerce 1 hour

    3. 3

      Remove

      Yotpo leftovers.

      Director of E-commerce 1 day

    4. 4

      Check widgets

      Okendo only.

      Director of E-commerce 1 day

    5. 5

      Retest

      PageSpeed.

      Director of E-commerce 1 hour

    6. 6

      Repeat

      For other unused apps.

      Director of E-commerce quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Director of E commerce

    Smallest test

    Remove one snippet and retest.

    Why it works

    Confirm Okendo is the live system, remove leftover Yotpo snippets and app blocks, and retest product page speed.

    Less script means faster product pages on phones, where most shoppers browse.

    Risks and how to handle them

    • Yotpo still used for loyalty

      Remove only review code.

    Evidence

    • Product reviewsThe Original Puffy product page carries a 4.9 rating from 4,664 Okendo reviews; the new Merino SoftWool blanket shows 118 reviews. Both Okendo and Yotpo code load on product pages, and the HTML of one product page is about 810 KB.Source
    • PageSpeed testGoogle PageSpeed mobile lab test (October 20, 2026): performance score 48, main content after 5.0 s, total blocking time 930 ms, 5.4 MB downloaded and 3.9 s of script execution. Real Chrome users pass Core Web Vitals: main content in 2.0 s, interaction in 128 ms, no layout shift; first paint (2.0 s) is the one field metric rated "needs improvement".Source

This quarter 9

The core plays for the next three months.

  • 07

    Real Chrome users pass Core Web Vitals, but the lab test on a mid-range phone scores 48, with 930 ms of blocking and 3.9 s of script execution on a 5.4 MB homepage. First paint is the one field metric needing improvement.

    High impactMedium effort First result in 1 quarter Director of E commerce

    First action

    List all third-party scripts with their blocking time.

    How to measure it

    First contentful paint p75

    Now
    –
    Target
    Under 1.8 s
    By
    1 quarter

    Steps

    1. 1

      Script audit

      Blocking time per app.

      Director of E-commerce 1 week

    2. 2

      Defer

      Non-critical tags.

      Director of E-commerce 2 weeks

    3. 3

      Menu images

      Lazy-load.

      Director of E-commerce 1 week

    4. 4

      Remove apps

      Unused.

      Director of E-commerce 2 weeks

    5. 5

      Retest

      Lab and field.

      Director of E-commerce monthly

    6. 6

      Guardrail

      Budget for new apps.

      Director of E-commerce ongoing

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Director of E commerce

    Smallest test

    Defer one tag and compare.

    Why it works

    Audit apps and tags (Shogun, Clarity, review apps, Typeform embeds), load non-critical scripts after interaction, and lighten mega-menu images.

    Faster first paint helps paid traffic on slower phones and reduces bounce.

    Risks and how to handle them

    • Tracking breaks

      Test events after each change.

    Evidence

    • PageSpeed testGoogle PageSpeed mobile lab test (October 20, 2026): performance score 48, main content after 5.0 s, total blocking time 930 ms, 5.4 MB downloaded and 3.9 s of script execution. Real Chrome users pass Core Web Vitals: main content in 2.0 s, interaction in 128 ms, no layout shift; first paint (2.0 s) is the one field metric rated "needs improvement".Source
    • Product reviewsThe Original Puffy product page carries a 4.9 rating from 4,664 Okendo reviews; the new Merino SoftWool blanket shows 118 reviews. Both Okendo and Yotpo code load on product pages, and the HTML of one product page is about 810 KB.Source
  • 08

    Become a Dealer offers Faire or an inquiry with follow-up "within two weeks if it's a good fit". Outdoor and gift shops ordering for the season move faster than that.

    High impactMedium effort First result in 1 quarter Director of Wholesale

    First action

    Set a two-day reply rule.

    How to measure it

    New dealers

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      SLA

      Two business days.

      Director of Wholesale 1 day

    2. 2

      Triage

      Faire vs direct.

      Director of Wholesale 1 week

    3. 3

      Starter kit

      Top sellers and display.

      Director of Wholesale 1 month

    4. 4

      Assets

      Imagery pack.

      Creative Director 2 weeks

    5. 5

      Locator

      Add new doors fast.

      Director of Wholesale ongoing

    6. 6

      Review

      Sell-through.

      Director of Wholesale quarterly

    First result
    1 quarter
    Cost
    Starter kit cost
    Owner
    Director of Wholesale

    Smallest test

    Reply to this month's inquiries in two days.

    Why it works

    Answer inquiries within two business days, give qualified shops an instant Faire link with a first-order incentive, and add a dealer starter kit (top sellers, display, imagery).

    Speed wins new doors; the Locally locator then shows them to shoppers.

    Risks and how to handle them

    • Low-quality doors

      Keep fit criteria.

    Evidence

    • Your websiteRetail and wholesale: a Locally-powered dealer locator and a retailer list on /pages/store-locator; "Become a Dealer" offers ordering "through Faire" or a wholesale inquiry ("We'll follow up within two weeks if it's a good fit"); press pages announce distribution partners in New Zealand (Compendium) and the United Kingdom (Unify Brand Partnerships) and an AU/NZ landing page.Source
  • 09

    The Original Puffy is the entry product with thousands of owners. The new indoor blankets, Travel Puffy, mats and pillows are natural next purchases.

    High impactMedium effort First result in 1 quarter Retention Marketing Manager

    First action

    Pull repeat rate by first product.

    How to measure it

    Repeat purchase within 180 days

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Data

      Repeat by first product.

      Retention Marketing Manager 1 week

    2. 2

      Map

      Next best product.

      Retention Marketing Manager 1 week

    3. 3

      Create

      Emails and SMS.

      Creative Director 2 weeks

    4. 4

      Launch

      Flows.

      Retention Marketing Manager 1 week

    5. 5

      Test

      Timing and offers.

      Retention Marketing Manager monthly

    6. 6

      Report

      Revenue per flow.

      Retention Marketing Manager monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Retention Marketing Manager

    Smallest test

    Launch one flow for Original owners.

    Why it works

    Build Klaviyo flows by first product: Original owners get the indoor and travel range at day 45 and 120; mat buyers get blankets; gift buyers get a "for you" offer.

    Repeat purchase is the cheapest growth for a brand with high ratings.

    Risks and how to handle them

    • Over-mailing

      Frequency caps.

    Evidence

    • Product reviewsThe Original Puffy product page carries a 4.9 rating from 4,664 Okendo reviews; the new Merino SoftWool blanket shows 118 reviews. Both Okendo and Yotpo code load on product pages, and the HTML of one product page is about 810 KB.Source
    • Your websiteIndoor push: a "Cozy Indoor Blankets" collection with 14 products ("for cabins, lake houses, and lodge living"), a "Compare Indoor Blankets" guide (Fleece Puffy, Après Fleece, Merino SoftWool) and a "Throw Blanket Size Guide" blog post (October 8, 2026).Source
    • ChannelsChannels: Klaviyo email and an SMS sign-up page, Gorgias support chat and help.rumpl.com, a YouTube channel with 921 subscribers, 100 videos and about 591,000 views, plus Instagram, TikTok and Facebook; Shop Pay, Apple Pay, Venmo and Klarna at checkout; 60-day returns.Source
    • Your catalogueShopify catalogue (166 products, checked October 20, 2026): price points from $8.95 (Sticker Pack, Carabiner) and $9.95 (Bevy Sack) through $24.95-$29.96 (Packable Tote, Shady Pouch, Tech Towel, Stuffable Pillow), $59.95 (Camp Pillow), $89.95 (Travel Puffy, Stash Mat), $99.95 (Original Puffy), to $149.95+ (Backcountry Puffy, Merino SoftWool) and $249.95 (Wrap Sack). The retail listing for "Original Puffy Blanket - Cascade Fade", one of the four corporate colorways, shows its only size as unavailable.Source
  • 10

    The YouTube channel has 100 videos and 591,000 views but 921 subscribers. Shoppers search "how to wash Rumpl", "Rumpl vs Kammok" and "best camping blanket".

    Medium impactMedium effort First result in 1 quarter Director of Marketing

    First action

    List the top ten customer questions from Gorgias.

    How to measure it

    YouTube subscribers

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Questions

      From support.

      Customer Experience Lead 1 week

    2. 2

      Script

      Ten videos.

      Director of Marketing 2 weeks

    3. 3

      Film

      In-house.

      Creative Director 1 month

    4. 4

      Publish

      Weekly.

      Director of Marketing weekly

    5. 5

      Embed

      Product pages.

      Director of E-commerce ongoing

    6. 6

      Measure

      Views and conversion.

      Director of Marketing monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Director of Marketing

    Smallest test

    Publish the wash video.

    Why it works

    Publish short how-to videos (pack, wash, use as a poncho with the Cape Clip), honest comparisons, and creator reviews; embed them on product pages.

    Search-led video keeps earning views and answers pre-purchase questions.

    Risks and how to handle them

    • Low views

      Focus on search titles.

    Evidence

    • ChannelsChannels: Klaviyo email and an SMS sign-up page, Gorgias support chat and help.rumpl.com, a YouTube channel with 921 subscribers, 100 videos and about 591,000 views, plus Instagram, TikTok and Facebook; Shop Pay, Apple Pay, Venmo and Klarna at checkout; 60-day returns.Source
    • Competitor researchRivals' own homepages: Kammok, "High Performance Gear to Elevate Camp" (hammocks, shelters, insulation); VOITED, "lightweight, durable, and packable outdoor products" from eco-conscious materials; NEMO Equipment, tents, pads and sleeping bags "backed by a Lifetime Warranty".Source
    • Product reviewsThe Original Puffy product page carries a 4.9 rating from 4,664 Okendo reviews; the new Merino SoftWool blanket shows 118 reviews. Both Okendo and Yotpo code load on product pages, and the HTML of one product page is about 810 KB.Source
  • 11

    The corporate page lists season ticket holder gifts, and Gametime Puffys come in team-style color pairs. Sports clubs and venues buy in hundreds.

    High impactMedium effort First result in 2 quarters Corporate Sales Manager

    First action

    List 30 teams and venues.

    How to measure it

    Fan program units

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      List

      30 clubs.

      Corporate Sales Manager 2 weeks

    2. 2

      Offer

      Units and pricing.

      Corporate Sales Manager 2 weeks

    3. 3

      Samples

      Mockups in club colors.

      Creative Director 2 weeks

    4. 4

      Pitch

      Ticketing and merchandising teams.

      Corporate Sales Manager 1 quarter

    5. 5

      Fulfil

      Production plan.

      Operations Manager ongoing

    6. 6

      Case study

      First club.

      Director of Marketing 1 month

    First result
    2 quarters
    Cost
    Samples
    Owner
    Corporate Sales Manager

    Smallest test

    Pitch one minor-league team.

    Why it works

    Build a fan program page: logo blankets in team colors (with the club providing licensed marks), minimums for season-ticket gifts, and stadium-store wholesale. Pitch minor-league and college athletics first.

    Cold-weather fans need blankets every game, and club logos make Rumpl visible to thousands.

    Risks and how to handle them

    • Trademark issues

      Only print marks the club licenses to you.

    Evidence

    • Your websiteCorporate and Bulk Orders page (checked October 20, 2026): "The company gift that never ends up in a drawer"; the only product offered is the Original Puffy Blanket in four colorways (Cascade Fade, Deepwater, Black, Ocean Fade), 1-Person or 2-Person; "27-unit minimum", "Ships in about 4 weeks", "Free mockup before you commit"; no prices or volume tiers, only a Typeform quote request and [email protected]; logos shown for BMW, Google, New Belgium Brewing, Starbucks and Yellowstone Club; uses listed for "Your crew", "Your clients" and "Your fans" (season ticket holder gifts).Source
    • Your catalogueGametime Puffy blankets ($99.95, under "Sports & Tailgating") come in six two-color combinations named only by color: Blue / Blue, Red / Black, Yellow / Black, Blue / Orange, Purple / Black and Green / Yellow.Source
  • 12

    Rumpl has a long collab record (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, NASA, Leatherman x North Drinkware). Each collab is a chance to reach the partner's customers.

    Medium impactMedium effort First result in 1 quarter Partnerships Manager

    First action

    Pick the next collab and propose a list swap.

    How to measure it

    New customers per collab

    Now
    –
    Target
    2,000
    By
    2 quarters

    Steps

    1. 1

      Plan

      Co-marketing template.

      Partnerships Manager 1 week

    2. 2

      Agree

      With partner.

      Partnerships Manager 2 weeks

    3. 3

      Landing page

      Co-branded.

      Director of E-commerce 1 week

    4. 4

      Joint email

      Both lists.

      Retention Marketing Manager 1 day

    5. 5

      Giveaway

      Consented sign-ups.

      Director of Marketing 2 weeks

    6. 6

      Measure

      New customers.

      Retention Marketing Manager monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Partnerships Manager

    Smallest test

    Propose a joint email to the next partner.

    Why it works

    For each collab, agree a co-marketing plan: joint email to both lists, shared giveaway with consented sign-ups, and a co-branded landing page; track new customers per collab.

    Partners' lists are warm, aligned audiences.

    Risks and how to handle them

    • Partner unwilling to share lists

      Run a joint giveaway with consent.

    Evidence

    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source
    • Your websiteHomepage: title "Rumpl Outdoor Blankets | Made for Whatever Unfolds."; announcement bar "Couch approved cozy upgrades | Explore Indoor Blankets" and the hero "Cozy AF. New layers, warmer textures, zero reasons to leave the couch." with new Après Fleece and Merino Wool blankets; "Free Shipping $75+ | 60-Day Guarantee"; a "Peak to Pour" mats collaboration with Leatherman x North Drinkware; 25% off Tech Towels.Source
  • 13

    Press pages announce distributors in New Zealand and the UK, and there is an AU/NZ landing page. International shoppers need to know where to buy locally.

    Medium impactMedium effort First result in 1 quarter Director of E commerce

    First action

    Ask distributors for their retailer lists.

    How to measure it

    Country page clicks

    Now
    –
    Target
    2,000 a month
    By
    2 quarters

    Steps

    1. 1

      Collect

      Retailer lists.

      Director of Wholesale 2 weeks

    2. 2

      Pages

      UK, AU, NZ.

      Director of E-commerce 2 weeks

    3. 3

      Geo routing

      Banner.

      Director of E-commerce 1 week

    4. 4

      Local proof

      Reviews.

      Director of Marketing 2 weeks

    5. 5

      Measure

      Clicks.

      Director of E-commerce monthly

    6. 6

      Review

      With distributors.

      Director of Wholesale quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Director of E commerce

    Smallest test

    Publish the UK page.

    Why it works

    Create country pages with local retailers and prices from distributors, and route international visitors to them from the store.

    Local pages capture international demand that would otherwise bounce.

    Risks and how to handle them

    • Channel conflict

      Agree with distributors.

    Evidence

    • Your websiteRetail and wholesale: a Locally-powered dealer locator and a retailer list on /pages/store-locator; "Become a Dealer" offers ordering "through Faire" or a wholesale inquiry ("We'll follow up within two weeks if it's a good fit"); press pages announce distribution partners in New Zealand (Compendium) and the United Kingdom (Unify Brand Partnerships) and an AU/NZ landing page.Source
  • 14

    A /pages/rumpl-better-with-friends page exists, and the 2-Person blanket is built for sharing. Fans recommend Rumpl to friends who camp with them.

    Medium impactLow effort First result in 1 month Retention Marketing Manager

    First action

    Check whether the referral page is live.

    How to measure it

    Referred orders

    Now
    –
    Target
    5% of orders
    By
    2 quarters

    Steps

    1. 1

      Check page

      Current state.

      Retention Marketing Manager 1 day

    2. 2

      Set reward

      Two-sided.

      Retention Marketing Manager 1 week

    3. 3

      Tool

      Klaviyo or a referral app.

      Director of E-commerce 1 week

    4. 4

      Promote

      Post-purchase.

      Retention Marketing Manager ongoing

    5. 5

      Fraud rules

      Limits.

      Director of E-commerce 1 day

    6. 6

      Measure

      Orders.

      Retention Marketing Manager monthly

    First result
    1 month
    Cost
    Rewards
    Owner
    Retention Marketing Manager

    Smallest test

    Email the offer to 1,000 recent buyers.

    Why it works

    Run a give $15 / get $15 referral through the account and post-purchase emails, and test it against the ambassador program.

    Referred customers usually have higher lifetime value.

    Risks and how to handle them

    • Discount abuse

      Require a first order.

    Evidence

    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source
    • Product reviewsThe Original Puffy product page carries a 4.9 rating from 4,664 Okendo reviews; the new Merino SoftWool blanket shows 118 reviews. Both Okendo and Yotpo code load on product pages, and the HTML of one product page is about 810 KB.Source
  • 15

    There are many blankets (Original, Backcountry, Travel, Campfire, Fleece, Après, Merino, Gametime) and comparison and size pages. New shoppers still need to choose.

    Medium impactLow effort First result in 1 month Director of E commerce

    First action

    Write the three questions and the answer mapping.

    How to measure it

    Conversion after finder

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Questions

      Three.

      Director of Marketing 1 week

    2. 2

      Mapping

      To products.

      Product Manager 1 week

    3. 3

      Build

      Simple quiz.

      Director of E-commerce 2 weeks

    4. 4

      Place

      Collections and menu.

      Director of E-commerce 1 day

    5. 5

      Test

      A/B.

      Director of E-commerce 1 month

    6. 6

      Tune

      Monthly.

      Director of Marketing monthly

    First result
    1 month
    Cost
    App cost
    Owner
    Director of E commerce

    Smallest test

    Put the finder on the blankets collection.

    Why it works

    Put a three-question finder (where, how many people, packable or cozy) on collection pages and in the menu, ending in one recommendation and one alternative.

    Guided choice raises conversion for broad ranges.

    Risks and how to handle them

    • Wrong recommendations

      Show an alternative.

    Evidence

    • Your websiteIndoor push: a "Cozy Indoor Blankets" collection with 14 products ("for cabins, lake houses, and lodge living"), a "Compare Indoor Blankets" guide (Fleece Puffy, Après Fleece, Merino SoftWool) and a "Throw Blanket Size Guide" blog post (October 8, 2026).Source
    • Your websiteHomepage: title "Rumpl Outdoor Blankets | Made for Whatever Unfolds."; announcement bar "Couch approved cozy upgrades | Explore Indoor Blankets" and the hero "Cozy AF. New layers, warmer textures, zero reasons to leave the couch." with new Après Fleece and Merino Wool blankets; "Free Shipping $75+ | 60-Day Guarantee"; a "Peak to Pour" mats collaboration with Leatherman x North Drinkware; 25% off Tech Towels.Source
    • Your catalogueShopify catalogue (166 products, checked October 20, 2026): price points from $8.95 (Sticker Pack, Carabiner) and $9.95 (Bevy Sack) through $24.95-$29.96 (Packable Tote, Shady Pouch, Tech Towel, Stuffable Pillow), $59.95 (Camp Pillow), $89.95 (Travel Puffy, Stash Mat), $99.95 (Original Puffy), to $149.95+ (Backcountry Puffy, Merino SoftWool) and $249.95 (Wrap Sack). The retail listing for "Original Puffy Blanket - Cascade Fade", one of the four corporate colorways, shows its only size as unavailable.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    The homepage leads with indoor blankets and Merino SoftWool reaches $299.95. Home is a larger market than camping, and B Corp and recycled credentials suit it.

    High impactHigh effort First result in 3 quarters Product Manager

    First action

    Review indoor sales since launch.

    How to measure it

    Indoor revenue share

    Now
    –
    Target
    25%
    By
    1 year

    Steps

    1. 1

      Data

      Indoor sales.

      Product Manager 2 weeks

    2. 2

      Range

      Three new items.

      Product Manager 1 quarter

    3. 3

      Retail test

      Home stores.

      Director of Wholesale 1 quarter

    4. 4

      Campaign

      Home.

      Director of Marketing 1 quarter

    5. 5

      Reviews

      Seed.

      Customer Experience Lead 1 month

    6. 6

      Decide

      Scale.

      Founder & CEO 1 quarter

    First result
    3 quarters
    Cost
    Development cost
    Owner
    Product Manager

    Smallest test

    Run one home campaign.

    Why it works

    Extend the indoor range (throws, bed blankets, pillows) and test it with home retailers and a home-focused campaign.

    The brand earns more shopping occasions without leaving its design language.

    Risks and how to handle them

    • Brand dilution

      Keep outdoor-grade materials as the story.

    Evidence

    • Your websiteHomepage: title "Rumpl Outdoor Blankets | Made for Whatever Unfolds."; announcement bar "Couch approved cozy upgrades | Explore Indoor Blankets" and the hero "Cozy AF. New layers, warmer textures, zero reasons to leave the couch." with new Après Fleece and Merino Wool blankets; "Free Shipping $75+ | 60-Day Guarantee"; a "Peak to Pour" mats collaboration with Leatherman x North Drinkware; 25% off Tech Towels.Source
    • Your websiteIndoor push: a "Cozy Indoor Blankets" collection with 14 products ("for cabins, lake houses, and lodge living"), a "Compare Indoor Blankets" guide (Fleece Puffy, Après Fleece, Merino SoftWool) and a "Throw Blanket Size Guide" blog post (October 8, 2026).Source
    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source
  • 17

    Rumpl is B Corp and Climate Neutral certified, sells Noso repair patches and replacement stuff sacks, and offers a warranty. A take-back and resale program is the next step.

    High impactHigh effort First result in 3 quarters Founder & CEO

    First action

    Estimate returns volume and repairable share.

    How to measure it

    Trade-ins

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Model

      Costs and credit.

      Founder & CEO 1 month

    2. 2

      Partner

      Resale platform.

      Partnerships Manager 1 month

    3. 3

      Pilot

      One product.

      Product Manager 1 quarter

    4. 4

      Launch

      Renewed shop.

      Director of E-commerce 1 month

    5. 5

      Story

      Impact report.

      Director of Marketing 1 month

    6. 6

      Scale

      All blankets.

      Founder & CEO 2 quarters

    First result
    3 quarters
    Cost
    Program cost
    Owner
    Founder & CEO

    Smallest test

    Pilot trade-in for Original Puffy.

    Why it works

    Launch trade-in credit for old Rumpls, repair what can be repaired, and resell as "Renewed" on the site.

    Circular programs bring customers back and earn press.

    Risks and how to handle them

    • Cannibalises new sales

      Credit only toward new products.

    Evidence

    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source
    • Your catalogueShopify catalogue (166 products, checked October 20, 2026): price points from $8.95 (Sticker Pack, Carabiner) and $9.95 (Bevy Sack) through $24.95-$29.96 (Packable Tote, Shady Pouch, Tech Towel, Stuffable Pillow), $59.95 (Camp Pillow), $89.95 (Travel Puffy, Stash Mat), $99.95 (Original Puffy), to $149.95+ (Backcountry Puffy, Merino SoftWool) and $249.95 (Wrap Sack). The retail listing for "Original Puffy Blanket - Cascade Fade", one of the four corporate colorways, shows its only size as unavailable.Source
  • 18

    Parks prints and giveaways ("For the Love of Parks") are popular, and two park prints are sold out. A formal program could fund park conservation and organise the line.

    High impactHigh effort First result in 2 quarters Director of Marketing

    First action

    Review parks print sales.

    How to measure it

    Sell-through in 30 days

    Now
    –
    Target
    80%
    By
    1 year

    Steps

    1. 1

      Data

      Parks sales.

      Director of Marketing 1 week

    2. 2

      Partner

      Nonprofit.

      Partnerships Manager 1 quarter

    3. 3

      Drops

      Calendar.

      Product Manager 1 quarter

    4. 4

      Waitlist

      Klaviyo.

      Retention Marketing Manager 1 week

    5. 5

      Launch

      Press.

      Director of Marketing per drop

    6. 6

      Report

      Donations.

      Director of Marketing quarterly

    First result
    2 quarters
    Cost
    Donations
    Owner
    Director of Marketing

    Smallest test

    Run one parks drop with a waitlist.

    Why it works

    Partner with a national parks support nonprofit, release prints in drops with a share of sales donated, and run waitlists.

    Cause-led drops create urgency and press.

    Risks and how to handle them

    • Licensing of park names

      Check name and image rules for each park.

    Evidence

    • Your websiteSitemap (727 URLs): 199 collections and 145 pages, including dozens of past giveaway pages (Endless Summer, Defy the Dark, Summer Solstice, Happy Campers, For the Love of Parks) and collections with no products: "dorm-room-essentials", "camping-essentials" and "memorial-day-sale"; ten products are sold out in every size, including Original Puffy Banff and Olympic Fog from the parks prints.Source
    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Travel Puffys and "Made for Flying" collections exist. Glamping sites, boutique hotels and outdoor resorts buy blankets in volume and show them to guests.

    Medium impactLow effort First result in 1 quarter Partnerships Manager

    First action

    List 20 glamping operators.

    How to measure it

    Accounts

    Now
    –
    Target
    15
    By
    1 year

    Steps

    1. 1

      List

      20 operators.

      Partnerships Manager 2 weeks

    2. 2

      Offer

      Pricing.

      Corporate Sales Manager 1 week

    3. 3

      Pitch

      Calls.

      Partnerships Manager 1 quarter

    4. 4

      Guest links

      Tracking QR.

      Director of E-commerce 1 week

    5. 5

      Measure

      Sales from QR.

      Director of E-commerce monthly

    6. 6

      Expand

      Lodges.

      Partnerships Manager quarterly

    First result
    1 quarter
    Cost
    Samples
    Owner
    Partnerships Manager

    Smallest test

    Pitch one glamping operator.

    Why it works

    Offer a hospitality program (bulk pricing, logo option, guest purchase links) to glamping operators and lodges.

    Guests try the product in the right setting and buy their own.

    Risks and how to handle them

    • Wear and tear

      Recommend durable lines.

    Evidence

    • Your websiteCorporate and Bulk Orders page (checked October 20, 2026): "The company gift that never ends up in a drawer"; the only product offered is the Original Puffy Blanket in four colorways (Cascade Fade, Deepwater, Black, Ocean Fade), 1-Person or 2-Person; "27-unit minimum", "Ships in about 4 weeks", "Free mockup before you commit"; no prices or volume tiers, only a Typeform quote request and [email protected]; logos shown for BMW, Google, New Belgium Brewing, Starbucks and Yellowstone Club; uses listed for "Your crew", "Your clients" and "Your fans" (season ticket holder gifts).Source
    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source
  • 20

    The Blanket Archive and Artist Division show years of prints. Collectors love re-issues.

    Medium impactLow effort First result in 2 quarters Creative Director

    First action

    Pick five archive prints for a vote.

    How to measure it

    Votes

    Now
    –
    Target
    10,000
    By
    2 quarters

    Steps

    1. 1

      Shortlist

      Five prints.

      Creative Director 1 week

    2. 2

      Vote page

      With email.

      Director of E-commerce 1 week

    3. 3

      Promote

      Social.

      Director of Marketing 2 weeks

    4. 4

      Produce

      Winner.

      Product Manager 1 quarter

    5. 5

      Launch

      Voters first.

      Retention Marketing Manager 1 day

    6. 6

      Repeat

      Yearly.

      Creative Director yearly

    First result
    2 quarters
    Cost
    Production
    Owner
    Creative Director

    Smallest test

    Run the vote.

    Why it works

    Run a yearly vote for one archive print to re-issue in a limited run, with sign-ups and a collector card.

    Voting builds a list and guarantees demand.

    Risks and how to handle them

    • Low turnout

      Ask ambassadors to share.

    Evidence

    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source
    • Your websiteSitemap (727 URLs): 199 collections and 145 pages, including dozens of past giveaway pages (Endless Summer, Defy the Dark, Summer Solstice, Happy Campers, For the Love of Parks) and collections with no products: "dorm-room-essentials", "camping-essentials" and "memorial-day-sale"; ten products are sold out in every size, including Original Puffy Banff and Olympic Fog from the parks prints.Source
  • 21

    Rumpl sells patches and replacement stuff sacks and offers warranty. Owners search how to wash, repair and store their blankets.

    Medium impactLow effort First result in 1 month Customer Experience Lead

    First action

    Pull care questions from Gorgias.

    How to measure it

    Accessory sales

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Questions

      From Gorgias.

      Customer Experience Lead 1 week

    2. 2

      Write

      Guides.

      Director of Marketing 2 weeks

    3. 3

      Video

      Repair.

      Creative Director 2 weeks

    4. 4

      Register

      Product registration.

      Director of E-commerce 2 weeks

    5. 5

      Link

      In order emails.

      Retention Marketing Manager 1 day

    6. 6

      Measure

      Ticket volume.

      Customer Experience Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Customer Experience Lead

    Smallest test

    Publish the wash guide.

    Why it works

    Build one owner hub: wash guide, repair video, register your blanket, warranty, accessories.

    Owners who keep their blanket longer trust the brand and buy accessories.

    Risks and how to handle them

    • Fewer new sales

      Pair with upgrade offers.

    Evidence

    • Your catalogueShopify catalogue (166 products, checked October 20, 2026): price points from $8.95 (Sticker Pack, Carabiner) and $9.95 (Bevy Sack) through $24.95-$29.96 (Packable Tote, Shady Pouch, Tech Towel, Stuffable Pillow), $59.95 (Camp Pillow), $89.95 (Travel Puffy, Stash Mat), $99.95 (Original Puffy), to $149.95+ (Backcountry Puffy, Merino SoftWool) and $249.95 (Wrap Sack). The retail listing for "Original Puffy Blanket - Cascade Fade", one of the four corporate colorways, shows its only size as unavailable.Source
    • ChannelsChannels: Klaviyo email and an SMS sign-up page, Gorgias support chat and help.rumpl.com, a YouTube channel with 921 subscribers, 100 videos and about 591,000 views, plus Instagram, TikTok and Facebook; Shop Pay, Apple Pay, Venmo and Klarna at checkout; 60-day returns.Source
    • Your websitePrograms and story: Ambassador and Camp Ambassador programs, an Impact affiliate program, Pro Deals, a GovX discount for military, nurses and first responders, the Rumpl Artist Division, collaborations (Snow Peak, Osprey, Carhartt, Solo Stove, Houdini, tentree, NASA, Nicole McLaughlin), "Shark Tank Blankets", B Corp and Climate Neutral certification announcements, and a 2025 impact report; the organization schema names founder Wylie Robinson, founded 2014, Portland, Oregon.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Rumpl did not commission, review or endorse it, and Programmable is not affiliated with Rumpl. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Rumpl runs its business.

Something wrong, or do you represent Rumpl? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Corporate tiers and pricing, sitemap cleanup, waitlists, homepage title, reviews on indoor blankets and one review app.

  2. Days 31 to 6010 ideas

    Script time, wholesale speed, second-blanket flows, YouTube, fan program, collabs, international pages, referrals and the finder; care hub.

  3. Days 61 to 905 ideas

    Home line, repair and resale, parks program, hospitality and archive drops.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value warm, light and packable blankets. The most cited problem: choosing between many blanket types.

  • Bold prints and collaborations
  • Favorite prints selling out
  • In their words: “puffy”

Market

Competitive landscape

3 competitors compared: Kammok, VOITED and NEMO Equipment.

  • Gap to exploit: Outdoor-grade blankets for the home
  • Kammok: Less lifestyle and home reach
  • VOITED: Smaller brand

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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