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rumpl.com website review

Visit site (opens in a new tab)Reviewed 4 November 202643 issues · 73 checks

This review found 43 issues worth fixing on rumpl.com, 15 of them high impact, across 73 checks. The most urgent: page weight: 11.9 MB in 432 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Rumpl

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

73C

Not ranked: the homepage didn't load normally in this review.

One score from every part of this review. How it works

Full-page screenshot of rumpl.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rumpl.com at 0.4 s0.4 s
  2. rumpl.com at 0.8 s0.8 s
  3. rumpl.com at 1.1 s1.1 s
  4. rumpl.com at 1.5 s1.5 s
  5. rumpl.com at 1.9 s1.9 s
  6. rumpl.com at 2.3 s2.3 s
  7. rumpl.com at 2.6 s2.6 s
  8. rumpl.com at 3.0 s3.0 s

Speed

11 to fix53
  • Render-blocking requests

    1.1 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,325 HTML elements

    The page has 3,325 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Clarity and others), adding 1.6 MB and 1.2 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    832 KiB

    About 832 KiB of JavaScript is downloaded but never used on this page.

  • Avoid multiple page redirects

    751 ms

    The page goes through 1 redirect before it starts loading, costing about 751 ms. Link and advertise the final URL directly.

  • Google Tag Manager adds 479 ms

    479 ms

    Google Tag Manager costs a phone 479 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 375 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).

  • Improve image delivery

    419 KiB

    11 images could be 419 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • rebuyengine.com adds 167 ms

    167 ms

    rebuyengine.com costs a phone 167 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

  • Document request latency

    150 ms

    The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    28 KiB

    28 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 23.5 s

    23.5 s

    The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “There’s An Art To Gifting”.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 653 ms

    653 ms

    Scripts block taps and scrolling for 653 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 589 ms

    589 ms

    Real visitors wait 589 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 11.9 MB in 432 requests

    11.9 MB

    Your homepage downloads 11.9 MB in 432 requests on a phone: media 6.5 MB (5), scripts 2.2 MB (121) and images 1.9 MB (37). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    113 KiB

    4 images are downloaded at several times the size a phone draws them, for example CategoryHighlight_Mats.jpg at 600 px wide, shown at 171 px. Resized copies would save about 113 KiB.

  • About 3.4 g of CO₂ per visit

    3.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.38 g of CO₂e: 405.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9396
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 71 links without text

    71 visible links have no text or label, so screen readers cannot say where they go.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

10 to fixGoogle 9260
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (28 characters)

    Your title is only 28 characters: “Verifying your connection...”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://rumpl.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at rumpl.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

1 checks passed
  • One H1 headline

    Your main headline reads: “Your connection needs to be verified before you can proceed”.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17415968&Ver=2&mid=3a3f90e6-becc-45e8-82b8-318ae43878a7&bo=1&sid=0b1f5640d8a411f1be6b85353888c70c&vid=0b1fc7f0d8a411f1975b696e072cdf49&vids=1&msclkid=N&pi=918639831&lg.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    101 of 111 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • Homepage answers HTTP 429

    Your homepage answered with HTTP 429, so visitors and search engines may see an error page.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 574 words of copy

    The homepage carries about 574 words of visible text.

1 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop by who it’s for →” and “Start Shopping”.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 47 cookies set on arrival

    47

    Opening the homepage sets 47 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rumpl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Company

Headquarters
Portland

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on rumpl.com, including 18 speed issues, 10 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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