Runna growth playbook

Rename the menu item ("Start free" or "Try Week 1 free"), point it to a short page that states what is free forever and what the trial unlocks, and send the click straight into the web survey with the beginner plan preselected. Keep the paid plans one tap away. Measure clicks, survey starts and trial starts from the menu before and after.

A promise that ends in a paywall loses the most hesitant visitors, the beginners Runna rebuilt its plans for. Saying exactly what is free keeps the trust and turns the click into a plan start, which the growth team can then convert.

Start running with Runna for free
Free forever: record your runs and keep every completed workout.
Free for your first week: the full Week 1 of any plan, from New to Running to marathon.
Want the whole plan? Start a 7-day trial of Premium: $119.99 a year or $19.99 a month, cancel anytime.
[Build my free week]

• Fewer clicks on a less generous label

  Judge on trial starts, not clicks.

• Old articles still say the beginner plans are free

  Update the top help and press pages with the change.

• Your websiteNavigation: the main menu on every page (homepage, pricing, the New to Running, Return to Running and parkrun plan pages) has a "Free plan" item linking to /training/free-training-plans, which redirects (301) to /pricing. The pricing page shows only an Annual plan at $119.99 a year and a Monthly plan at $19.99, each with a "Free 7-day Trial"; there is no free plan on it.Source
• News coveragethe5krunner (October 14, 2026): without a subscription Runna gives "Week 1 of any plan, plus run recording and your completed workouts"; the beginner plans New to Running, Return to Running and Path to parkrun moved "to paid subscriptions on 5 June 2026". Trials: 7 days when signing up on Runna's website or app, two weeks with a referral code, 14 days for new users buying in the Strava app, and 30 days on the Strava + Runna bundle for new Strava users.Source
• HiringSenior Software Engineer I (Growth) (London, posted September 21, 2026): the Growth Engineering team "owns key parts of the user journey into Runna, working across web and app to turn first time visitors into long term, engaged subscribers"; the role will "design and run experiments across web and app - onboarding flows, paywalls, plan discovery" and make sure users have "a smooth, consistent experience as they move between products and platforms". Tools include Mixpanel, Intercom and RevenueCat.Source
• Your websiteBeginner plans press release: New to Running "ranges from 6-16 weeks" and starts "with short, time-based walk-runs", Return to Running "spans 4-16 weeks"; missed workouts "no longer mean losing progress"; pre-run briefings are "tailored specifically to the customer".Source

Run an experiment on web sign-ups: 7 versus 14 days, and 14 days only for beginner plans, measuring paid conversion and 90-day retention, not just trial starts. Show the trial length on the pricing page and paywall.

Training plans prove themselves over weeks, not days; a longer trial may lift paid conversion for beginners even if it delays revenue.

• Trial abuse

  One trial per account and device, as today.

• News coveragethe5krunner (October 14, 2026): without a subscription Runna gives "Week 1 of any plan, plus run recording and your completed workouts"; the beginner plans New to Running, Return to Running and Path to parkrun moved "to paid subscriptions on 5 June 2026". Trials: 7 days when signing up on Runna's website or app, two weeks with a referral code, 14 days for new users buying in the Strava app, and 30 days on the Strava + Runna bundle for new Strava users.Source
• HiringSenior Software Engineer I (Growth) (London, posted September 21, 2026): the Growth Engineering team "owns key parts of the user journey into Runna, working across web and app to turn first time visitors into long term, engaged subscribers"; the role will "design and run experiments across web and app - onboarding flows, paywalls, plan discovery" and make sure users have "a smooth, consistent experience as they move between products and platforms". Tools include Mixpanel, Intercom and RevenueCat.Source
• HiringLead Marketing Analyst, Performance Marketing (September 16, 2026): owns measurement for Runna performance marketing, using "MMM, MTA, Incrementality Testing and other tools to measure the impact of spend distribution across business units, geos and channels", with experiments "across marketing channels and geos" and support for Lifecycle and Organic Marketing; the team "powers the decisions that drive both Strava and Runna's user and subscription growth and retention".Source

Add a third card, "Runna + Strava", with a clear comparison and a link into the Strava purchase flow, tagged so both teams see the source. Show it to annual buyers and in the paywall.

It raises revenue per subscriber for the group and adds a second daily habit, which helps retention.

• Moves buyers to Strava checkout

  Count group revenue, not app revenue.

• Your websitePricing page: annual "$119.99 /year", "That's $9.99 /month"; monthly "$19.99 /month" with "View plan for the month you've paid"; perks include "Unlock discounts to carefully-selected brands", "Exclusive events" and "Refer a Friend prize giveaways". The page does not mention the Strava + Runna bundle or offer a gift option.Source
• Your websiteBundle press release: "Strava + Runna subscription bundle for $149.99/year (US pricing) saving up to 60% off the monthly offering for both apps", annual only, purchased "via the Strava mobile app or Strava website".Source
• Your websiteRunna vs Strava page: the apps are "highly complementary"; "Strava doesn't offer structured plans by default"; Runna plans are built "for goals ranging from couch-to-5k to sub-3-hour marathons".Source

Pull rating counts from the App Store and Google Play once a day and show one figure everywhere; use the visitor's country store link; add the Apple and Google awards as badges.

Consistent proof looks trustworthy; mismatched numbers on one page invite doubt.

• Counts drop when changed to one country

  Use a clearly labelled global total.

• Your websiteHomepage social proof shows three different sets of rating counts: "Based on 9,200+ ratings" and "4,000+ ratings", "10,000+ ratings" and "2,000+ ratings on Google Play Store", and "76,000+ ratings" and "17,000+ ratings on Google Play Store". The US App Store listing shows 4.85 stars from 35,136 ratings (25,319 in the UK), and the homepage App Store buttons point to the UK store (apps.apple.com/gb).Source
• HiringRunna's description in its job posts: a $6.5M round in November 2023, "selected by Apple as one of three global finalists for the iPhone app of the year" in 2024, "in 2025 we were acquired by Strava", and the ambition "to become the go-to global leading training platform for millions of runners everywhere".Source
• Your websiteHomepage: "#1 rated personalized training plans", "First week free. Cancel anytime.", an estimated race time calculator, a coaching team that includes British Olympians and a physiotherapist, strength and mobility plans, and "Join millions of people already training with Runna".Source

Add charts every 15 minutes to a 7-hour marathon, 3:30 half, 90-minute 10k and 60-minute 5k, in all eight languages, each with a walk-run variant and a "build a plan for this time" button into the survey.

Slower-time searches are the beginners Runna wants, and each chart is a plan entry point.

• Thin pages

  Add a short coach note per time band.

• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source
• Your websiteBeginner plans press release: New to Running "ranges from 6-16 weeks" and starts "with short, time-based walk-runs", Return to Running "spans 4-16 weeks"; missed workouts "no longer mean losing progress"; pre-run briefings are "tailored specifically to the customer".Source
• Your websiteHomepage: "#1 rated personalized training plans", "First week free. Cancel anytime.", an estimated race time calculator, a coaching team that includes British Olympians and a physiotherapist, strength and mobility plans, and "Join millions of people already training with Runna".Source

Write guides for 4:15, 4:30, 4:45, 5:00 and 5:30 marathons and 2:15 and 2:30 halves, with weekly mileage, walk-run strategy and fueling, each ending in a plan for that goal.

These goals are common, and the guides speak to the runners who most need a plan.

• Slow rankings

  Link from the pace charts.

• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source
• Your websiteBeginner plans press release: New to Running "ranges from 6-16 weeks" and starts "with short, time-based walk-runs", Return to Running "spans 4-16 weeks"; missed workouts "no longer mean losing progress"; pre-run briefings are "tailored specifically to the customer".Source
• Your websiteRunna vs Strava page: the apps are "highly complementary"; "Strava doesn't offer structured plans by default"; Runna plans are built "for goals ranging from couch-to-5k to sub-3-hour marathons".Source

Pick matched regions in two new markets, switch paid on in some and off in others for six weeks, and measure incremental subscriptions. Use the result to set budgets per market.

It tells Runna what paid really adds in each new market before spend scales.

• Small samples

  Use longer tests.

• HiringLead Marketing Analyst, Performance Marketing (September 16, 2026): owns measurement for Runna performance marketing, using "MMM, MTA, Incrementality Testing and other tools to measure the impact of spend distribution across business units, geos and channels", with experiments "across marketing channels and geos" and support for Lifecycle and Organic Marketing; the team "powers the decisions that drive both Strava and Runna's user and subscription growth and retention".Source
• Your websiteLocalization press release: "Full Runna app experience now available in French, German, Brazilian Portuguese, Spanish, Dutch, Italian and Japanese", "the start of internationalisation" and "the foundations for global scale and growth".Source

At the end of Week 1, show a personal recap (runs done, pace trend, what Weeks 2 to 4 look like for their goal) and the paywall with their plan already built. Follow with an email and push the next day.

Showing progress and the next step is more persuasive than a feature list.

• Pushy feel

  Lead with the recap, not the price.

• News coveragethe5krunner (October 14, 2026): without a subscription Runna gives "Week 1 of any plan, plus run recording and your completed workouts"; the beginner plans New to Running, Return to Running and Path to parkrun moved "to paid subscriptions on 5 June 2026". Trials: 7 days when signing up on Runna's website or app, two weeks with a referral code, 14 days for new users buying in the Strava app, and 30 days on the Strava + Runna bundle for new Strava users.Source
• HiringSenior Software Engineer I (Growth) (London, posted September 21, 2026): the Growth Engineering team "owns key parts of the user journey into Runna, working across web and app to turn first time visitors into long term, engaged subscribers"; the role will "design and run experiments across web and app - onboarding flows, paywalls, plan discovery" and make sure users have "a smooth, consistent experience as they move between products and platforms". Tools include Mixpanel, Intercom and RevenueCat.Source
• HiringProduct: a Senior Director of Product (September 17, 2026) will lead "a team of 10 PMs" and "ship experiences that move activation, engagement, and retention", representing Runna with Strava product leadership; plus a Senior Manager, Product Design, a Senior Product Designer (October 7) and a Senior Modelling Engineer (October 13).Source

Two weeks before a free beginner plan ends, offer the next step (a first 5k or 10k plan, or Run to Maintain) with a first-month or first-year offer, and celebrate the finish in the app.

These runners already trust Runna and have a habit; a well-timed offer turns them into subscribers.

• Feels like a bait and switch

  Thank them and keep finishing free.

• News coveragethe5krunner (October 14, 2026): without a subscription Runna gives "Week 1 of any plan, plus run recording and your completed workouts"; the beginner plans New to Running, Return to Running and Path to parkrun moved "to paid subscriptions on 5 June 2026". Trials: 7 days when signing up on Runna's website or app, two weeks with a referral code, 14 days for new users buying in the Strava app, and 30 days on the Strava + Runna bundle for new Strava users.Source
• Your websiteBeginner plans press release: New to Running "ranges from 6-16 weeks" and starts "with short, time-based walk-runs", Return to Running "spans 4-16 weeks"; missed workouts "no longer mean losing progress"; pre-run briefings are "tailored specifically to the customer".Source
• HiringProduct: a Senior Director of Product (September 17, 2026) will lead "a team of 10 PMs" and "ship experiences that move activation, engagement, and retention", representing Runna with Strava product leadership; plus a Senior Manager, Product Design, a Senior Product Designer (October 7) and a Senior Modelling Engineer (October 13).Source

In the final two weeks, ask what is next and pre-build the recovery plan plus a next-goal plan; after the race, show the result, the recovery week and the next race from Races by Runna.

A next goal is the best reason to keep a coaching subscription.

• Rest is needed

  Recovery comes first in the flow.

• Your websiteRaces by Runna: a race discovery platform in public beta, "a separate platform to the Runna app" that "syncs seamlessly with personalised Runna training plans", working with race partners such as Atlanta Track Club and Motiv Sports and booking platforms such as Let's Do This, aiming for "tens of thousands" of races.Source
• HiringProduct: a Senior Director of Product (September 17, 2026) will lead "a team of 10 PMs" and "ship experiences that move activation, engagement, and retention", representing Runna with Strava product leadership; plus a Senior Manager, Product Design, a Senior Product Designer (October 7) and a Senior Modelling Engineer (October 13).Source
• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source

Put a plan builder on every race listing: date and distance prefilled, weeks until race shown, and a one-tap start in the survey. Track plan starts by race.

Race intent is the strongest signal to start a plan, and the listing already has the date.

• Past race dates

  Show next year's edition.

• Your websiteRaces by Runna: a race discovery platform in public beta, "a separate platform to the Runna app" that "syncs seamlessly with personalised Runna training plans", working with race partners such as Atlanta Track Club and Motiv Sports and booking platforms such as Let's Do This, aiming for "tens of thousands" of races.Source
• HiringSenior Software Engineer I (Growth) (London, posted September 21, 2026): the Growth Engineering team "owns key parts of the user journey into Runna, working across web and app to turn first time visitors into long term, engaged subscribers"; the role will "design and run experiments across web and app - onboarding flows, paywalls, plan discovery" and make sure users have "a smooth, consistent experience as they move between products and platforms". Tools include Mixpanel, Intercom and RevenueCat.Source

Keep one evergreen page per partner event, redirect the dated duplicates, update each page with the next race date, partner offer and a plan prefilled for that date.

Partners send runners to these pages, so current, specific pages convert better and strengthen the partnership.

• Partner links break

  Redirect every old URL.

• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source
• Your websiteRaces by Runna: a race discovery platform in public beta, "a separate platform to the Runna app" that "syncs seamlessly with personalised Runna training plans", working with race partners such as Atlanta Track Club and Motiv Sports and booking platforms such as Let's Do This, aiming for "tens of thousands" of races.Source

For each language, feature that country's big races in pace charts and plans, local reviews from the stores, a local coach or ambassador, and local partner races.

Local proof converts better than translated proof, and it supports paid tests in those markets.

• Spread too thin

  Two markets first.

• Your websiteLocalization press release: "Full Runna app experience now available in French, German, Brazilian Portuguese, Spanish, Dutch, Italian and Japanese", "the start of internationalisation" and "the foundations for global scale and growth".Source
• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source
• HiringLead Marketing Analyst, Performance Marketing (September 16, 2026): owns measurement for Runna performance marketing, using "MMM, MTA, Incrementality Testing and other tools to measure the impact of spend distribution across business units, geos and channels", with experiments "across marketing channels and geos" and support for Lifecycle and Organic Marketing; the team "powers the decisions that drive both Strava and Runna's user and subscription growth and retention".Source

Inline the critical styles, defer non-essential scripts and the testing tool until after first paint, and set a performance budget for landing pages used in paid campaigns.

Faster first paint reduces bounces from paid clicks, which the analyst can measure directly.

• Breaking experiments

  Test each change.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 2.0 s, INP 97 ms, CLS 0). In the mobile lab test the score is 56 (desktop 89), with a 12.0 s Largest Contentful Paint on a text paragraph and about 2.4 s of render-blocking requests.Source
• HiringLead Marketing Analyst, Performance Marketing (September 16, 2026): owns measurement for Runna performance marketing, using "MMM, MTA, Incrementality Testing and other tools to measure the impact of spend distribution across business units, geos and channels", with experiments "across marketing channels and geos" and support for Lifecycle and Organic Marketing; the team "powers the decisions that drive both Strava and Runna's user and subscription growth and retention".Source

Offer charities a bulk subscription for their runners, a branded plan with fundraising milestones, and reporting on training progress. Price per runner with volume tiers.

One partner brings hundreds of motivated beginners, and finishing safely is in everyone's interest.

• Low engagement

  Charity coordinators get progress reports.

• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source
• Your websiteBeginner plans press release: New to Running "ranges from 6-16 weeks" and starts "with short, time-based walk-runs", Return to Running "spans 4-16 weeks"; missed workouts "no longer mean losing progress"; pre-run briefings are "tailored specifically to the customer".Source
• Your websiteHomepage: "#1 rated personalized training plans", "First week free. Cancel anytime.", an estimated race time calculator, a coaching team that includes British Olympians and a physiotherapist, strength and mobility plans, and "Join millions of people already training with Runna".Source

Package Runna for employers: seats, team challenges around a corporate race, and anonymous participation reports. Sell through benefits platforms first.

Employer seats bring groups of new runners at low acquisition cost.

• Distraction from consumer

  Keep it a thin layer on the same app.

• HiringRunna's description in its job posts: a $6.5M round in November 2023, "selected by Apple as one of three global finalists for the iPhone app of the year" in 2024, "in 2025 we were acquired by Strava", and the ambition "to become the go-to global leading training platform for millions of runners everywhere".Source
• Your websiteHomepage: "#1 rated personalized training plans", "First week free. Cancel anytime.", an estimated race time calculator, a coaching team that includes British Olympians and a physiotherapist, strength and mobility plans, and "Join millions of people already training with Runna".Source
• Your websiteRaces by Runna: a race discovery platform in public beta, "a separate platform to the Runna app" that "syncs seamlessly with personalised Runna training plans", working with race partners such as Atlanta Track Club and Motiv Sports and booking platforms such as Let's Do This, aiming for "tens of thousands" of races.Source

Build a finisher track: walk-run marathon and half plans with time-on-feet long runs, cut-off awareness, fueling and a finisher community, marketed as its own plan.

It serves a large, loyal group rivals underserve and gives beginners a path from first 5k to first marathon.

• Cut-off times

  Show race cut-offs in plans.

• Your websiteRunna vs Strava page: the apps are "highly complementary"; "Strava doesn't offer structured plans by default"; Runna plans are built "for goals ranging from couch-to-5k to sub-3-hour marathons".Source
• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source
• Your websiteBeginner plans press release: New to Running "ranges from 6-16 weeks" and starts "with short, time-based walk-runs", Return to Running "spans 4-16 weeks"; missed workouts "no longer mean losing progress"; pre-run briefings are "tailored specifically to the customer".Source

Offer a free, branded pace and plan calculator widget that race partners embed on their event pages, ending in a plan for that race date.

Each embed puts Runna in front of entrants at the moment they sign up.

• Low uptake

  Bundle with partner offers.

• Your websiteSitemap (3,978 URLs, eight languages): 101 pace charts covering marathons from 2:20 to 5:05, half marathons 1:10 to 2:50, 10k up to 1 hour and 5k up to 45 minutes (/pace-charts/marathon/5-30 returns 404); 29 deeper pace guides, all for faster goals (marathon 3:10 to 3:45 plus sub-3 and sub-4, half 1:30, 1:45 and sub-2, 10k up to 50 minutes); 49 guides, 118 blog posts and partner pages for AJ Bell Great Run Series events (2025 and undated versions), Hoka, Let's Do This, Samaritans and Strava.Source
• Your websiteRaces by Runna: a race discovery platform in public beta, "a separate platform to the Runna app" that "syncs seamlessly with personalised Runna training plans", working with race partners such as Atlanta Track Club and Motiv Sports and booking platforms such as Let's Do This, aiming for "tens of thousands" of races.Source
• Your websiteHomepage: "#1 rated personalized training plans", "First week free. Cancel anytime.", an estimated race time calculator, a coaching team that includes British Olympians and a physiotherapist, strength and mobility plans, and "Join millions of people already training with Runna".Source

Offer annual gift subscriptions with a printable "your training starts now" card and a redemption flow that builds the plan on first open.

Gifts bring new subscribers through people who already run or love a runner.

• Low renewal after gift

  Remind before the year ends.

• Your websitePricing page: annual "$119.99 /year", "That's $9.99 /month"; monthly "$19.99 /month" with "View plan for the month you've paid"; perks include "Unlock discounts to carefully-selected brands", "Exclusive events" and "Refer a Friend prize giveaways". The page does not mention the Strava + Runna bundle or offer a gift option.Source
• HiringRunna's description in its job posts: a $6.5M round in November 2023, "selected by Apple as one of three global finalists for the iPhone app of the year" in 2024, "in 2025 we were acquired by Strava", and the ambition "to become the go-to global leading training platform for millions of runners everywhere".Source

Let a subscriber invite a friend to train for the same race with linked plans, a two-week trial for the friend and a shared progress view.

Paired runners stay longer, and the invite is a natural referral.

• Uneven abilities

  Each plan stays personal.

• Your websitePricing page: annual "$119.99 /year", "That's $9.99 /month"; monthly "$19.99 /month" with "View plan for the month you've paid"; perks include "Unlock discounts to carefully-selected brands", "Exclusive events" and "Refer a Friend prize giveaways". The page does not mention the Strava + Runna bundle or offer a gift option.Source
• News coveragethe5krunner (October 14, 2026): without a subscription Runna gives "Week 1 of any plan, plus run recording and your completed workouts"; the beginner plans New to Running, Return to Running and Path to parkrun moved "to paid subscriptions on 5 June 2026". Trials: 7 days when signing up on Runna's website or app, two weeks with a referral code, 14 days for new users buying in the Strava app, and 30 days on the Strava + Runna bundle for new Strava users.Source
• HiringProduct: a Senior Director of Product (September 17, 2026) will lead "a team of 10 PMs" and "ship experiences that move activation, engagement, and retention", representing Runna with Strava product leadership; plus a Senior Manager, Product Design, a Senior Product Designer (October 7) and a Senior Modelling Engineer (October 13).Source