Scale AI growth playbook

Finish the ABM template and use it for /enterprise/financial-services and /enterprise/consumer: the problems those buyers name, two or three use cases with the existing numbers, the Global Atlantic and legal-services results written up as short stories, an evaluation offer and a meeting form. Make an account-personalized variant (company name, peer examples) for P0 accounts, and send every ad, mailer and SDR email to the vertical page instead of the homepage.

ABM touches only convert if the click lands on something about the buyer's industry. The proof and the template already exist, so the gap is a few weeks of writing and design, and it gives the ABM Lead measurable landing pages from the first campaign.

[ ] /enterprise/financial-services live
[ ] /enterprise/consumer live
[ ] Two stories with numbers per page
[ ] Evaluation offer and meeting form
[ ] Account-name variant for P0 accounts
[ ] UTM and Salesforce campaign per page
[ ] Lorem ipsum template removed from the sitemap

• Customers decline to be named

  Publish anonymized stories with verified numbers.

• Too many vertical pages to maintain

  Start with the three ABM verticals only.

• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source
• Your websiteCustomer proof (checked October 21, 2026): /customers redirects to /customers/time, the only page in the customers sitemap. /enterprise lists Energy, Infrastructure, Insurance, Health, Consumer, Retail and Life Science, but only /enterprise/healthcare and /enterprise/insurance exist (financial-services, consumer, retail, energy and life-sciences return 404). /enterprise shows unnamed results ("93% faster contract reviews for legal clients", "$64M+ revenue growth after implementing Gen AI recommendations") and quotes from TIME, Global Atlantic and Howard Hughes.Source
• Your websiteThe sitemap lists /scale-abm-templatex, a live page titled "ABM Landing Page Spoof | Scale AI" with the meta description "Update | Meta description here" and lorem ipsum copy ("Ut marketing-qualified leads fermentum nisl...") dated July 28, 2025.Source
• HiringProduct Marketing Lead, Enterprise (posted August 12, 2026): "vertical-specific messaging and content" for the applications business; customer marketing "including case studies, testimonials"; and to "Design and run Scale's Customer Advisory Board (CAB) program - including virtual sessions and an annual in-person summit".Source
• Your websiteHomepage: no H1 heading; customer tiles for CDAO, Meta, Mayo Clinic, TIME, Howard Hughes, Physical Intelligence, Universal Robots, Center for AI Safety, British Petroleum, Cengage and Shore Capital; "90% of the world's leading generative AI model builders are powered by Scale"; contributors are sourced so that "25% have advanced degrees". The blog has a Mayo Clinic post and an October 15, 2026 post on a real-time copilot for an unnamed "global insurance company".Source

Unpublish or noindex it, move templates to a path that is blocked from search, and add a pre-publish check for placeholder text and default descriptions.

Placeholder pages look careless to the senior buyers Scale targets and waste crawl attention.

• Template still needed

  Keep it on a private path.

• Your websiteThe sitemap lists /scale-abm-templatex, a live page titled "ABM Landing Page Spoof | Scale AI" with the meta description "Update | Meta description here" and lorem ipsum copy ("Ut marketing-qualified leads fermentum nisl...") dated July 28, 2025.Source
• HiringWeb and pricing hires: a Web Designer, Brand Web Experience (posted October 16, 2026) in the "Scale Interactive Brand Studio (9 people full-time)", responsible for "the design and development of scale.com", reusable components and "web performance best practices"; an Enterprise Pricing Manager (posted August 19, 2026) for deal pricing and approval cycle time.Source

Publish a stories hub with filters by industry and product, start with five stories from homepage customers and existing blog posts (Mayo Clinic, the insurance copilot), and add one a month.

Enterprise buyers look for a peer before they take a meeting; a hub of named stories does that work for every campaign.

• Approvals slow

  Start with existing blog posts.

• Your websiteCustomer proof (checked October 21, 2026): /customers redirects to /customers/time, the only page in the customers sitemap. /enterprise lists Energy, Infrastructure, Insurance, Health, Consumer, Retail and Life Science, but only /enterprise/healthcare and /enterprise/insurance exist (financial-services, consumer, retail, energy and life-sciences return 404). /enterprise shows unnamed results ("93% faster contract reviews for legal clients", "$64M+ revenue growth after implementing Gen AI recommendations") and quotes from TIME, Global Atlantic and Howard Hughes.Source
• Your websiteHomepage: no H1 heading; customer tiles for CDAO, Meta, Mayo Clinic, TIME, Howard Hughes, Physical Intelligence, Universal Robots, Center for AI Safety, British Petroleum, Cengage and Shore Capital; "90% of the world's leading generative AI model builders are powered by Scale"; contributors are sourced so that "25% have advanced degrees". The blog has a Mayo Clinic post and an October 15, 2026 post on a real-time copilot for an unnamed "global insurance company".Source
• HiringProduct Marketing Lead, Enterprise (posted August 12, 2026): "vertical-specific messaging and content" for the applications business; customer marketing "including case studies, testimonials"; and to "Design and run Scale's Customer Advisory Board (CAB) program - including virtual sessions and an annual in-person summit".Source

Create a federal civilian page with civilian use cases (benefits processing, fraud detection, contract management, citizen service), civilian proof and the relevant contract vehicles, and link it from the public sector navigation.

Buyers trust vendors that show their own mission; separating civilian from defense lowers the bar to a first meeting.

• Sensitive programs

  Use public examples only.

• Your websiteUS public sector: /public-sector says Scale powers programs "across the Department of Defense, Intelligence Community, and Federal Civilian agencies", but its use cases are mostly defense (course of action development, wargaming, JADC2, ISR, "Threat assessment & targeting support"). /contracts lists Tradewinds, a T&E BPA, the DRAID BOA and NASA SEWP through Carahsoft, under the meta description "Scale AI is the data platform for AI."Source
• HiringProduct Marketing Lead, Public Sector (posted September 30, 2026): messaging and launches for "mission owners and Line of Business executives in U.S. federal civilian agencies", to "help the team enter new Fedciv market segments", producing "case studies, one-pagers, solution briefs, thought leadership eBooks, web copy". A Strategic Contracts Lead, Public Sector was posted on October 19, 2026.Source

Redirect past event pages to a recap archive, publish a public summit page with highlights, speakers and a request-an-invitation form, and update its description to the current positioning.

Executives who hear about the summit need a page that explains it and lets them ask to attend.

• Exclusivity

  Keep attendance by invitation.

• Your websiteEvents: the sitemap still lists and serves pages for CVPR 2024, NeurIPS 2023, ICCV 2023, ICLR 2024, five 2023 webinars, a June 2023 Gov AI Summit, Pelican Hill 2024 and TechAD 2024. /events lists upcoming conferences such as Money 20/20 USA, Milipol Qatar, FII KSA, AI Festival DIFC and CNS Summit. The AI Leadership Summit page (/summit/access, "September 29 to October 1, 2026 | Deer Valley, Utah", "By invitation only") is an access-code form with the old meta description "Scale AI is the data platform for AI, providing high-quality training data for machine learning applications".Source
• HiringField Marketing & Events Manager, Frontier Data (posted October 12, 2026): events "from research conferences to Scale-hosted executive dinners and practitioner meetups", support for "our annual flagship conference, the AI Leadership Summit", and ROI tracked "in Salesforce"; up to 50% travel.Source

Add a clear H1, profile the carousel and animations that run on interaction, defer heavy scripts and set an interaction budget in the new component system.

Responsiveness shapes how polished a site feels, and the H1 helps search understand the page.

• Design changes

  Keep motion, cut its cost.

• Google PageSpeedChrome UX Report for scale.com (real visitors, 75th percentile): LCP 1.49 s (good, 53% faster than before), CLS 0.03 (good), INP 318 ms, above Google's 200 ms threshold. No lab test result was available for this run.Source
• Your websiteHomepage: no H1 heading; customer tiles for CDAO, Meta, Mayo Clinic, TIME, Howard Hughes, Physical Intelligence, Universal Robots, Center for AI Safety, British Petroleum, Cengage and Shore Capital; "90% of the world's leading generative AI model builders are powered by Scale"; contributors are sourced so that "25% have advanced degrees". The blog has a Mayo Clinic post and an October 15, 2026 post on a real-time copilot for an unnamed "global insurance company".Source
• HiringWeb and pricing hires: a Web Designer, Brand Web Experience (posted October 16, 2026) in the "Scale Interactive Brand Studio (9 people full-time)", responsible for "the design and development of scale.com", reusable components and "web performance best practices"; an Enterprise Pricing Manager (posted August 19, 2026) for deal pricing and approval cycle time.Source

Host monthly dinners in New York and San Francisco by vertical (financial services, healthcare, consumer), invite buying committees from target accounts and follow up with a tailored evaluation offer.

Peer dinners give senior buyers a reason to meet and move opportunities faster.

• Low attendance

  Invite twice as many as seats.

• HiringField Marketing & Events Manager, Frontier Data (posted October 12, 2026): events "from research conferences to Scale-hosted executive dinners and practitioner meetups", support for "our annual flagship conference, the AI Leadership Summit", and ROI tracked "in Salesforce"; up to 50% travel.Source
• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source

Publish a UK page with civilian department use cases, UK data handling, procurement routes and UK team presence, and use it in outreach to the named departments.

UK buyers look for local presence and procurement fit before engaging.

• Unverified claims

  Publish only confirmed routes.

• HiringGovernment growth outside the US: a Product Marketing Manager, Global Public Sector in Doha (posted August 13, 2026) for "our flagship national partnership in Qatar" and "entering new markets across the GCC"; a Public Sector Lead, Central & Local Government in London (posted October 6, 2026) owning civilian departments "starting where the near-term pipeline is strongest: HMRC, DWP, and NHS"; and a Public Sector Lead, Defence & Security in London.Source
• Your website/global-public-sector focuses on sovereign AI and "Arabic-speaking talent"; the site is English only and has no UK page, although Scale is hiring UK public sector leads.Source

Publish a GSI program page (tiers, certification, joint offerings), list each certified partner with its vertical focus and add a "work with a partner" form tracked as GSI-sourced.

Visible certification attracts partners and lets buyers who prefer their usual integrator find a route to Scale.

• Channel conflict

  Rules of engagement.

• HiringPartnership hires: a Head of Strategic Partnerships, Global Systems Integrators (posted October 14, 2026) to "own GSI-sourced and GSI-influenced pipeline", "Help partners build Scale-certified practices" and co-develop offerings for "financial services, healthcare, public sector, telecom"; and a Head of Strategic Partnerships, Labs (posted October 13, 2026) to make Scale "the preferred partner for taking lab models into production at enterprise scale".Source
• Your websiteThe partners page lists two partners, Google Cloud ("Scale Generative AI Portfolio optimized for Google Cloud Platform") and NVIDIA ("Accelerating open-weight model adoption"); on October 15, 2026 Scale announced a collaboration with NVIDIA to help enterprises customize Nemotron open models through Scale Post-Training. No systems integrators are listed.Source

Add a short "evaluate your own models and agents" call to action on each leaderboard, a page explaining enterprise evaluation with the same rigor, and track visits from labs to enterprise demo requests.

Readers of a leaderboard already trust Scale's evaluations; one link turns that trust into demand.

• Research credibility

  Keep CTAs separate from results.

• Your websitelabs.scale.com hosts 43 leaderboard pages and 89 research papers (for example Humanity's Last Exam, DistressBench, SWE Atlas), on a separate subdomain from the enterprise pages.Source
• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source
• Your website/pricing redirects to /demo; there are no published prices or packages. /evaluation/enterprise has its own demo page.Source

Publish themes from each session (with permission) as short reports, invite members to co-present at the AI Leadership Summit and use their quotes in vertical pages.

Advisory boards produce peer insight that prospects value more than vendor content.

• Confidentiality

  Publish themes, not specifics.

• HiringProduct Marketing Lead, Enterprise (posted August 12, 2026): "vertical-specific messaging and content" for the applications business; customer marketing "including case studies, testimonials"; and to "Design and run Scale's Customer Advisory Board (CAB) program - including virtual sessions and an annual in-person summit".Source
• HiringField Marketing & Events Manager, Frontier Data (posted October 12, 2026): events "from research conferences to Scale-hosted executive dinners and practitioner meetups", support for "our annual flagship conference, the AI Leadership Summit", and ROI tracked "in Salesforce"; up to 50% travel.Source

Publish the global public sector page and a Qatar partnership story in Arabic, and add pages for the events Scale attends in the region (Milipol Qatar, FII KSA, AI Festival DIFC).

Ministries expect material in Arabic, and local-language pages show the commitment Scale describes.

• Partner sensitivities

  Agree every line.

• HiringGovernment growth outside the US: a Product Marketing Manager, Global Public Sector in Doha (posted August 13, 2026) for "our flagship national partnership in Qatar" and "entering new markets across the GCC"; a Public Sector Lead, Central & Local Government in London (posted October 6, 2026) owning civilian departments "starting where the near-term pipeline is strongest: HMRC, DWP, and NHS"; and a Public Sector Lead, Defence & Security in London.Source
• Your website/global-public-sector focuses on sovereign AI and "Arabic-speaking talent"; the site is English only and has no UK page, although Scale is hiring UK public sector leads.Source
• Your websiteEvents: the sitemap still lists and serves pages for CVPR 2024, NeurIPS 2023, ICCV 2023, ICLR 2024, five 2023 webinars, a June 2023 Gov AI Summit, Pelican Hill 2024 and TechAD 2024. /events lists upcoming conferences such as Money 20/20 USA, Milipol Qatar, FII KSA, AI Festival DIFC and CNS Summit. The AI Leadership Summit page (/summit/access, "September 29 to October 1, 2026 | Deer Valley, Utah", "By invitation only") is an access-code form with the old meta description "Scale AI is the data platform for AI, providing high-quality training data for machine learning applications".Source

Package a fixed-scope "custom open model" pilot, co-market it with NVIDIA, add it to the vertical ABM pages and repeat the format with other model providers.

A named offer with a partner gives buyers a concrete starting point.

• Partner priorities shift

  Keep a provider-neutral version.

• Your websiteThe partners page lists two partners, Google Cloud ("Scale Generative AI Portfolio optimized for Google Cloud Platform") and NVIDIA ("Accelerating open-weight model adoption"); on October 15, 2026 Scale announced a collaboration with NVIDIA to help enterprises customize Nemotron open models through Scale Post-Training. No systems integrators are listed.Source
• HiringPartnership hires: a Head of Strategic Partnerships, Global Systems Integrators (posted October 14, 2026) to "own GSI-sourced and GSI-influenced pipeline", "Help partners build Scale-certified practices" and co-develop offerings for "financial services, healthcare, public sector, telecom"; and a Head of Strategic Partnerships, Labs (posted October 13, 2026) to make Scale "the preferred partner for taking lab models into production at enterprise scale".Source
• Your websiteHomepage: no H1 heading; customer tiles for CDAO, Meta, Mayo Clinic, TIME, Howard Hughes, Physical Intelligence, Universal Robots, Center for AI Safety, British Petroleum, Cengage and Shore Capital; "90% of the world's leading generative AI model builders are powered by Scale"; contributors are sourced so that "25% have advanced degrees". The blog has a Mayo Clinic post and an October 15, 2026 post on a real-time copilot for an unnamed "global insurance company".Source

For each vehicle, add who can order, what it covers, ordering steps and a contact, and add a civilian-agency route. Update the description to say what the page is.

Clear buying paths shorten the time from interest to award.

• Out-of-date terms

  Quarterly review.

• Your websiteUS public sector: /public-sector says Scale powers programs "across the Department of Defense, Intelligence Community, and Federal Civilian agencies", but its use cases are mostly defense (course of action development, wargaming, JADC2, ISR, "Threat assessment & targeting support"). /contracts lists Tradewinds, a T&E BPA, the DRAID BOA and NASA SEWP through Carahsoft, under the meta description "Scale AI is the data platform for AI."Source
• HiringProduct Marketing Lead, Public Sector (posted September 30, 2026): messaging and launches for "mission owners and Line of Business executives in U.S. federal civilian agencies", to "help the team enter new Fedciv market segments", producing "case studies, one-pagers, solution briefs, thought leadership eBooks, web copy". A Strategic Contracts Lead, Public Sector was posted on October 19, 2026.Source

Add a "meet Scale there" form per event that books time with the account team, email target accounts attending, and report meetings and pipeline per event.

Most event value comes from meetings set in advance.

• No reps attending

  Show forms only where staffed.

• Your websiteEvents: the sitemap still lists and serves pages for CVPR 2024, NeurIPS 2023, ICCV 2023, ICLR 2024, five 2023 webinars, a June 2023 Gov AI Summit, Pelican Hill 2024 and TechAD 2024. /events lists upcoming conferences such as Money 20/20 USA, Milipol Qatar, FII KSA, AI Festival DIFC and CNS Summit. The AI Leadership Summit page (/summit/access, "September 29 to October 1, 2026 | Deer Valley, Utah", "By invitation only") is an access-code form with the old meta description "Scale AI is the data platform for AI, providing high-quality training data for machine learning applications".Source
• HiringField Marketing & Events Manager, Frontier Data (posted October 12, 2026): events "from research conferences to Scale-hosted executive dinners and practitioner meetups", support for "our annual flagship conference, the AI Leadership Summit", and ROI tracked "in Salesforce"; up to 50% travel.Source
• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source

Build benchmarks for real enterprise tasks in financial services, insurance and healthcare, publish results for leading models and offer companies a private run on their own systems.

Owning the measure of enterprise reliability makes Scale the default evaluator and a natural builder.

• Perceived bias

  Publish method and use outside reviewers.

• Your websitelabs.scale.com hosts 43 leaderboard pages and 89 research papers (for example Humanity's Last Exam, DistressBench, SWE Atlas), on a separate subdomain from the enterprise pages.Source
• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source
• Your websiteCustomer proof (checked October 21, 2026): /customers redirects to /customers/time, the only page in the customers sitemap. /enterprise lists Energy, Infrastructure, Insurance, Health, Consumer, Retail and Life Science, but only /enterprise/healthcare and /enterprise/insurance exist (financial-services, consumer, retail, energy and life-sciences return 404). /enterprise shows unnamed results ("93% faster contract reviews for legal clients", "$64M+ revenue growth after implementing Gen AI recommendations") and quotes from TIME, Global Atlantic and Howard Hughes.Source

Build two packaged solutions with partners (for example claims or contract review, clinical documentation), train partner teams, and run joint ABM on shared accounts.

Integrators already hold these relationships; a packaged solution gives them something to sell.

• Delivery quality

  Scale stays on early projects.

• HiringPartnership hires: a Head of Strategic Partnerships, Global Systems Integrators (posted October 14, 2026) to "own GSI-sourced and GSI-influenced pipeline", "Help partners build Scale-certified practices" and co-develop offerings for "financial services, healthcare, public sector, telecom"; and a Head of Strategic Partnerships, Labs (posted October 13, 2026) to make Scale "the preferred partner for taking lab models into production at enterprise scale".Source
• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source
• Your websiteCustomer proof (checked October 21, 2026): /customers redirects to /customers/time, the only page in the customers sitemap. /enterprise lists Energy, Infrastructure, Insurance, Health, Consumer, Retail and Life Science, but only /enterprise/healthcare and /enterprise/insurance exist (financial-services, consumer, retail, energy and life-sciences return 404). /enterprise shows unnamed results ("93% faster contract reviews for legal clients", "$64M+ revenue growth after implementing Gen AI recommendations") and quotes from TIME, Global Atlantic and Howard Hughes.Source

Define a fixed-scope, fixed-price evaluation sprint (assess current AI systems, report and roadmap), publish its scope (not necessarily the price), and make it the default land deal.

A standard first deal shortens approval and creates a path to larger builds.

• Underpricing

  Review after ten deals.

• Your website/pricing redirects to /demo; there are no published prices or packages. /evaluation/enterprise has its own demo page.Source
• HiringWeb and pricing hires: a Web Designer, Brand Web Experience (posted October 16, 2026) in the "Scale Interactive Brand Studio (9 people full-time)", responsible for "the design and development of scale.com", reusable components and "web performance best practices"; an Enterprise Pricing Manager (posted August 19, 2026) for deal pricing and approval cycle time.Source
• Your websitelabs.scale.com hosts 43 leaderboard pages and 89 research papers (for example Humanity's Last Exam, DistressBench, SWE Atlas), on a separate subdomain from the enterprise pages.Source

Offer opted-in contributors a referral program for enterprise introductions in their industry, with clear rules, and share enterprise case studies with the community.

Practitioners who know Scale's quality can open doors that cold outreach cannot.

• Conflicts of interest

  Strict opt-in and disclosure.

• HiringExpert supply: a Growth Strategy & Operations Lead (posted June 1, 2026) runs the supply side of Outlier, "Scale's expert contributor marketplace", through "outbound, referrals, hackathons, partnerships, paid acquisition, and professional communities". The board also lists Human Frontier Collective fellowships in the UK (legal, finance, medical, STEM, research advisor).Source
• Your websiteHomepage: no H1 heading; customer tiles for CDAO, Meta, Mayo Clinic, TIME, Howard Hughes, Physical Intelligence, Universal Robots, Center for AI Safety, British Petroleum, Cengage and Shore Capital; "90% of the world's leading generative AI model builders are powered by Scale"; contributors are sourced so that "25% have advanced degrees". The blog has a Mayo Clinic post and an October 15, 2026 post on a real-time copilot for an unnamed "global insurance company".Source
• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source

Publish a short series by fellows on reliable AI in tax, benefits and health services, and use it in outreach and UK events.

Independent experts carry credibility with civil servants.

• Independence questioned

  State the relationship clearly.

• HiringExpert supply: a Growth Strategy & Operations Lead (posted June 1, 2026) runs the supply side of Outlier, "Scale's expert contributor marketplace", through "outbound, referrals, hackathons, partnerships, paid acquisition, and professional communities". The board also lists Human Frontier Collective fellowships in the UK (legal, finance, medical, STEM, research advisor).Source
• HiringGovernment growth outside the US: a Product Marketing Manager, Global Public Sector in Doha (posted August 13, 2026) for "our flagship national partnership in Qatar" and "entering new markets across the GCC"; a Public Sector Lead, Central & Local Government in London (posted October 6, 2026) owning civilian departments "starting where the near-term pipeline is strongest: HMRC, DWP, and NHS"; and a Public Sector Lead, Defence & Security in London.Source

Build a short readiness check per vertical (data, use cases, evaluation, governance) that gives a score and peer comparison, with a follow-up offer of the evaluation sprint.

An interactive score gives executives something to share internally and the team a reason to call.

• Generic results

  Use real peer data.

• HiringWeb and pricing hires: a Web Designer, Brand Web Experience (posted October 16, 2026) in the "Scale Interactive Brand Studio (9 people full-time)", responsible for "the design and development of scale.com", reusable components and "web performance best practices"; an Enterprise Pricing Manager (posted August 19, 2026) for deal pricing and approval cycle time.Source
• HiringAccount Based Marketing Lead (posted October 1, 2026), reporting to the Head of Growth Marketing: builds "1:1 and industry-vertical ABM playbooks" for P0 and P1 enterprise accounts and owns "vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer", run across "digital advertising, direct mail, web and in-person experiences"; tools named include Clay, Folloze, Reachdesk, Marketo or HubSpot and Salesforce.Source
• Your website/pricing redirects to /demo; there are no published prices or packages. /evaluation/enterprise has its own demo page.Source