Scopely growth playbook

Render the newsroom list and article bodies on the server (Next.js already supports it), add every article to the sitemap plus a news sitemap, give each article NewsArticle structured data, a correct title and description, and a share image. Then check what Google and AI assistants return for "Scopely news" and the last five announcements.

Announcements earn links, search results and AI citations only if their text is in the page. This is the free half of the launch halo the forecasting team is asked to model, and it needs one rendering change, not new content.

[ ] Newsroom list in server HTML with links
[ ] Article bodies in server HTML
[ ] All 490 articles in sitemap.xml
[ ] News sitemap for the last 48 hours
[ ] NewsArticle structured data
[ ] Correct titles and descriptions
[ ] og:image per article
[ ] Search Console coverage check after 2 weeks

• Rendering change slows pages

  Use static generation for articles.

• Old articles surface

  Keep them; they show 15 years of history.

• Your websiteNewsroom: the page's script data holds 490 article links, but the HTML served to crawlers shows "There are no articles." and no links to them, and the sitemap lists 12 URLs in all with no article pages. Article pages carry only the headline in their HTML, and some titles are garbled, e.g. "MONOPOLY GO. Turns to a record breaking Phenomenon | Scopely" for "$5 billion, millions of Tycoons ... MONOPOLY GO! turns two".Source
• HiringPerformance Marketing Manager, Forecasting & Market Intelligence (Canada, posted September 24, 2026): forecasts for "upcoming Slate titles" through "testing, soft launch, and global launch"; "Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios"; "Track competitor UA investment, creative trends, app-store movement".Source
• HiringUnannounced titles: a Creative Marketing Manager (UK or Barcelona, posted September 8, 2026) to "Create and adapt marketing creatives for game launches and live operations"; a Director of Community (US, posted September 3) to build community "through announcement, closed beta, soft launch, and worldwide launch" and "a global player feedback loop"; a Director, Performance Marketing for "a new, unannounced ARPG mobile game based on a major IP" (posted June 8).Source
• Your websiteNewsroom headlines: MONOPOLY GO! passed "$5 billion" by its second birthday (May 2025); "Pokémon Go studio Niantic rebrands to Scopely Explore"; "Scopely wins Best Publisher at the Pocket Gamer Mobile Games Awards 2026"; Barcelona grew "From five employees to 750"; Scopely took a majority stake in Istanbul's Loom Games, maker of Pixel Flow!; MONOPOLY GO!'s first Pets Season partnered with the ASPCA and RSPCA.Source

Render the games grid on the server with names, short descriptions, genres and App Store and Google Play links, and add one page per game (what it is, latest news, support, store links) with VideoGame structured data.

Per-game pages catch "who makes X" and "games like X" searches and pass players to the stores with tracked links.

• Competes with game sites

  Link to each game's own site as the main destination.

• Your websiteGames page: 16 games (including MONOPOLY GO!, Pokémon GO, Stumble Guys, MARVEL Strike Force, Star Trek Fleet Command, Monster Hunter Now, Pikmin Bloom, Scrabble GO and WWE Champions) exist only in script data; the HTML shows "EXPANDING THE POSSIBILITIES OF PLAY" and "Seize The Play" with no game names or store links, and there are no per-game pages.Source
• Your websiteNewsroom: the page's script data holds 490 article links, but the HTML served to crawlers shows "There are no articles." and no links to them, and the sitemap lists 12 URLs in all with no article pages. Article pages carry only the headline in their HTML, and some titles are garbled, e.g. "MONOPOLY GO. Turns to a record breaking Phenomenon | Scopely" for "$5 billion, millions of Tycoons ... MONOPOLY GO! turns two".Source
• HiringPerformance Marketing Manager, Forecasting & Market Intelligence (Canada, posted September 24, 2026): forecasts for "upcoming Slate titles" through "testing, soft launch, and global launch"; "Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios"; "Track competitor UA investment, creative trends, app-store movement".Source

Put the headline text in the H1 (animate the letters around it), add an og:image and favicon, make the copyright year automatic, and give each main page its own share image.

Small signals of upkeep matter for a company recruiting at scale and announcing new games.

• Animation breaks

  Test on mobile Safari.

• Your websiteHomepage: the headline is built from empty animated spans, so there is no readable H1; there is no share image and no favicon; the footer still reads "© 2023 Scopely". The site is English only, while the customer support page offers MONOPOLY GO! help in 10 languages and Stumble Guys in 17.Source
• Your websiteAbout page: "Founded in 2011", a "proprietary technology platform Playgami"; awards include Time100 Most Influential Companies (2025, second year), Pocket Gamer Best Publisher 2025 and "Best Use of IP: MONOPOLY GO! X Star Wars". The ecosystem page lists hubs in 19 cities from Bangalore to Zurich and partner studios on four continents.Source

Reserve space for animated headlines, video embeds and the cookie banner, preload the hero image, and lazy-load below-the-fold media. Track the field numbers monthly.

A stable page reads as polished and avoids search penalties on brand queries.

• Design changes

  Keep the animation, fix the space it takes.

• Google PageSpeedReal Chrome visitors to scopely.com: main content appears at 3.9 s at the 75th percentile (good is under 2.5 s) and layout shift is 0.41 (good is under 0.1, poor above 0.25); interaction delay is 115 ms, which is good. The site fails Core Web Vitals on loading and layout stability.Source
• Your websiteHomepage: the headline is built from empty animated spans, so there is no readable H1; there is no share image and no favicon; the footer still reads "© 2023 Scopely". The site is English only, while the customer support page offers MONOPOLY GO! help in 10 languages and Stumble Guys in 17.Source

Publish a server-rendered landing page: which games are in the program, what creators get (early access, assets, rewards), who qualifies, and an apply button, with a description and share image. Link it from each game's community channels.

Creator programs grow on referral between creators; a page that previews well and ranks for "MONOPOLY GO! creator program" brings applicants without paid outreach.

• Flood of low-quality applicants

  Set clear minimums on the page.

• Creator programThe Creator Program link goes to creators.scopely.com, whose HTML is the title "Scopely Creators" and "You need to enable JavaScript to run this app." with no description, so search engines, AI assistants and link previews see an empty page.Source
• HiringSenior 2D Marketing Artist (Bangalore, posted September 28, 2026) in the in-house agency Flamed, which builds "thousands of creatives every year"; "Execute AI-generated visuals" and "Participate in performance-based iteration cycles ... based on KPIs". Manager I, Performance Marketing (Canada, posted August 25): campaigns on "Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing".Source
• Your websiteGames page: 16 games (including MONOPOLY GO!, Pokémon GO, Stumble Guys, MARVEL Strike Force, Star Trek Fleet Command, Monster Hunter Now, Pikmin Bloom, Scrabble GO and WWE Champions) exist only in script data; the HTML shows "EXPANDING THE POSSIBILITIES OF PLAY" and "Seize The Play" with no game names or store links, and there are no per-game pages.Source

Build one reusable announcement page: trailer, key art, platforms, pre-register on App Store and Google Play, email sign-up with country and platform, and closed-beta interest. Use the sign-ups to seed beta cohorts and launch CRM.

Pre-registration lists are the cheapest installs at launch and give the forecasting team a measure of demand before spend starts.

• Leaks before announcement

  Build behind a flag and publish on the day.

• HiringUnannounced titles: a Creative Marketing Manager (UK or Barcelona, posted September 8, 2026) to "Create and adapt marketing creatives for game launches and live operations"; a Director of Community (US, posted September 3) to build community "through announcement, closed beta, soft launch, and worldwide launch" and "a global player feedback loop"; a Director, Performance Marketing for "a new, unannounced ARPG mobile game based on a major IP" (posted June 8).Source
• HiringPerformance Marketing Manager, Forecasting & Market Intelligence (Canada, posted September 24, 2026): forecasts for "upcoming Slate titles" through "testing, soft launch, and global launch"; "Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios"; "Track competitor UA investment, creative trends, app-store movement".Source
• Your websiteNewsroom: the page's script data holds 490 article links, but the HTML served to crawlers shows "There are no articles." and no links to them, and the sitemap lists 12 URLs in all with no article pages. Article pages carry only the headline in their HTML, and some titles are garbled, e.g. "MONOPOLY GO. Turns to a record breaking Phenomenon | Scopely" for "$5 billion, millions of Tycoons ... MONOPOLY GO! turns two".Source

Pull competitor ads from ad libraries and intelligence tools each week, have an AI pass tag hooks, formats and themes, have an analyst check a sample, and send a one-page pulse to game teams with three concepts to test.

A weekly, checked feed turns competitor creative into test ideas faster than monthly decks.

• AI tags drift

  Check 10% by hand weekly.

• HiringMarketing Intelligence & AI Automation Manager (Barcelona, posted August 19, 2026): "Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking"; "Validate AI-generated outputs and establish quality controls".Source
• HiringDirector, Marketing Creative Intelligence (Barcelona, posted October 1, 2026): Creative Intelligence is "a central team within Performance Marketing" across "AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics"; "Explain what creative works and why" by combining "creative review, tagging, performance data"; "Guide games before launch" with competitor research to "identify creative whitespace and inform audiences, positioning, concepts, messaging, naming, and early testing".Source
• Competitor researchRivals for the same casual and mid-core players and ad inventory: Playtika ("Infinite Ways to Play"), Moon Active (Coin Master), Playrix and Supercell.See the research Source

Agree one taxonomy (hook, character, IP, format, length, AI-generated or not), tag every new asset at brief stage, and join tags to spend and installs in Looker. Publish what works across the portfolio monthly.

Portfolio-wide tags let one game's winning hook become another game's test.

• Tagging burden

  Pre-fill tags with AI and confirm.

• HiringSenior 2D Marketing Artist (Bangalore, posted September 28, 2026) in the in-house agency Flamed, which builds "thousands of creatives every year"; "Execute AI-generated visuals" and "Participate in performance-based iteration cycles ... based on KPIs". Manager I, Performance Marketing (Canada, posted August 25): campaigns on "Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing".Source
• HiringDirector, Marketing Creative Intelligence (Barcelona, posted October 1, 2026): Creative Intelligence is "a central team within Performance Marketing" across "AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics"; "Explain what creative works and why" by combining "creative review, tagging, performance data"; "Guide games before launch" with competitor research to "identify creative whitespace and inform audiences, positioning, concepts, messaging, naming, and early testing".Source
• HiringMarketing Intelligence & AI Automation Manager (Barcelona, posted August 19, 2026): "Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking"; "Validate AI-generated outputs and establish quality controls".Source

After the newsroom fix, track for each announcement: press pick-up, branded search volume, store page views and organic installs by country over 14 days. Build a halo coefficient per announcement type and use it in forecasts.

Forecasts improve when organic lift is measured from real events rather than assumed.

• Confounded by paid spend

  Compare countries with and without spend.

• #1 Make Scopely's 490 news stories visible: the newsroom tells search engines "There are no articles"

• HiringPerformance Marketing Manager, Forecasting & Market Intelligence (Canada, posted September 24, 2026): forecasts for "upcoming Slate titles" through "testing, soft launch, and global launch"; "Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios"; "Track competitor UA investment, creative trends, app-store movement".Source
• Your websiteNewsroom: the page's script data holds 490 article links, but the HTML served to crawlers shows "There are no articles." and no links to them, and the sitemap lists 12 URLs in all with no article pages. Article pages carry only the headline in their HTML, and some titles are garbled, e.g. "MONOPOLY GO. Turns to a record breaking Phenomenon | Scopely" for "$5 billion, millions of Tycoons ... MONOPOLY GO! turns two".Source
• Your websiteNewsroom headlines: MONOPOLY GO! passed "$5 billion" by its second birthday (May 2025); "Pokémon Go studio Niantic rebrands to Scopely Explore"; "Scopely wins Best Publisher at the Pocket Gamer Mobile Games Awards 2026"; Barcelona grew "From five employees to 750"; Scopely took a majority stake in Istanbul's Loom Games, maker of Pixel Flow!; MONOPOLY GO!'s first Pets Season partnered with the ASPCA and RSPCA.Source

Test a Live Activity for one event type (progress and time left), against push-only, measuring event participation, session starts and opt-outs.

A persistent, glanceable reminder can lift participation with fewer interruptive pushes.

• Players find it intrusive

  Opt-in and easy dismissal.

• HiringSenior Product Manager, CRM - MONOPOLY GO! (Barcelona or UK, posted September 29, 2026): "engagement, retention, reactivation, and player value" across "push, email, in-game messaging, Live Activities, and emerging channels"; "structured testing strategies across A/B testing, cadence, segmentation, and channel mix". MONOPOLY GO! is called "the biggest mobile game launch in history".Source
• HiringAssociate Product Marketing Manager - MONOPOLY GO! (Culver City, posted August 3, 2026): "app stores promotional initiatives, including featuring opportunities, in-app event cards, co-marketing campaigns across App Store and Google Play" and "major IP collaboration launches". Global Live Event Marketing Manager - Pikmin Bloom at "Scopely Explore (formerly known as Niantic)": "Live events are at the core of Scopely Explore products".Source

Segment lapsed players by the last season they played, and message them about the current season's theme, partner and rewards, with holdout groups by channel (push, email, paid re-engagement).

Content-led win-back is cheaper than paid re-engagement and reminds players why they liked the game.

• Over-messaging lapsed players

  Cap at three messages.

• HiringSenior Product Manager, CRM - MONOPOLY GO! (Barcelona or UK, posted September 29, 2026): "engagement, retention, reactivation, and player value" across "push, email, in-game messaging, Live Activities, and emerging channels"; "structured testing strategies across A/B testing, cadence, segmentation, and channel mix". MONOPOLY GO! is called "the biggest mobile game launch in history".Source
• Your websiteNewsroom headlines: MONOPOLY GO! passed "$5 billion" by its second birthday (May 2025); "Pokémon Go studio Niantic rebrands to Scopely Explore"; "Scopely wins Best Publisher at the Pocket Gamer Mobile Games Awards 2026"; Barcelona grew "From five employees to 750"; Scopely took a majority stake in Istanbul's Loom Games, maker of Pixel Flow!; MONOPOLY GO!'s first Pets Season partnered with the ASPCA and RSPCA.Source
• HiringAssociate Product Marketing Manager - MONOPOLY GO! (Culver City, posted August 3, 2026): "app stores promotional initiatives, including featuring opportunities, in-app event cards, co-marketing campaigns across App Store and Google Play" and "major IP collaboration launches". Global Live Event Marketing Manager - Pikmin Bloom at "Scopely Explore (formerly known as Niantic)": "Live events are at the core of Scopely Explore products".Source

Localize About, Games, News highlights and Join Us into Spanish and Japanese, with hreflang, and publish local press releases there.

Local-language pages reach local press and candidates and show Scopely as a local employer.

• Maintenance

  Translate only the four core pages.

• Your websiteHomepage: the headline is built from empty animated spans, so there is no readable H1; there is no share image and no favicon; the footer still reads "© 2023 Scopely". The site is English only, while the customer support page offers MONOPOLY GO! help in 10 languages and Stumble Guys in 17.Source
• Your websiteNewsroom headlines: MONOPOLY GO! passed "$5 billion" by its second birthday (May 2025); "Pokémon Go studio Niantic rebrands to Scopely Explore"; "Scopely wins Best Publisher at the Pocket Gamer Mobile Games Awards 2026"; Barcelona grew "From five employees to 750"; Scopely took a majority stake in Istanbul's Loom Games, maker of Pixel Flow!; MONOPOLY GO!'s first Pets Season partnered with the ASPCA and RSPCA.Source
• Your websiteAbout page: "Founded in 2011", a "proprietary technology platform Playgami"; awards include Time100 Most Influential Companies (2025, second year), Pocket Gamer Best Publisher 2025 and "Best Use of IP: MONOPOLY GO! X Star Wars". The ecosystem page lists hubs in 19 cities from Bangalore to Zurich and partner studios on four continents.Source

Build a 90-day calendar matching every season, collaboration and big event to an App Store in-app event and a Google Play promotional content slot, with assets made from the same brief. Measure store impressions and reactivations per card.

Event cards are free store placement that also reach lapsed players.

• Store rejections

  Follow store guidelines closely.

• HiringAssociate Product Marketing Manager - MONOPOLY GO! (Culver City, posted August 3, 2026): "app stores promotional initiatives, including featuring opportunities, in-app event cards, co-marketing campaigns across App Store and Google Play" and "major IP collaboration launches". Global Live Event Marketing Manager - Pikmin Bloom at "Scopely Explore (formerly known as Niantic)": "Live events are at the core of Scopely Explore products".Source
• HiringSenior Product Manager, CRM - MONOPOLY GO! (Barcelona or UK, posted September 29, 2026): "engagement, retention, reactivation, and player value" across "push, email, in-game messaging, Live Activities, and emerging channels"; "structured testing strategies across A/B testing, cadence, segmentation, and channel mix". MONOPOLY GO! is called "the biggest mobile game launch in history".Source
• HiringSenior 2D Marketing Artist (Bangalore, posted September 28, 2026) in the in-house agency Flamed, which builds "thousands of creatives every year"; "Execute AI-generated visuals" and "Participate in performance-based iteration cycles ... based on KPIs". Manager I, Performance Marketing (Canada, posted August 25): campaigns on "Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing".Source

Plan capture at each event (consented player clips, crowd shots, short interviews), feed it to Flamed with tags, and test event-footage ads against studio creative.

Authentic footage tends to beat produced creative for real-world games and costs little extra to capture.

• Consent and privacy

  Signed releases for anyone featured.

• HiringAssociate Product Marketing Manager - MONOPOLY GO! (Culver City, posted August 3, 2026): "app stores promotional initiatives, including featuring opportunities, in-app event cards, co-marketing campaigns across App Store and Google Play" and "major IP collaboration launches". Global Live Event Marketing Manager - Pikmin Bloom at "Scopely Explore (formerly known as Niantic)": "Live events are at the core of Scopely Explore products".Source
• HiringSenior 2D Marketing Artist (Bangalore, posted September 28, 2026) in the in-house agency Flamed, which builds "thousands of creatives every year"; "Execute AI-generated visuals" and "Participate in performance-based iteration cycles ... based on KPIs". Manager I, Performance Marketing (Canada, posted August 25): campaigns on "Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing".Source
• HiringDirector, Marketing Creative Intelligence (Barcelona, posted October 1, 2026): Creative Intelligence is "a central team within Performance Marketing" across "AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics"; "Explain what creative works and why" by combining "creative review, tagging, performance data"; "Guide games before launch" with competitor research to "identify creative whitespace and inform audiences, positioning, concepts, messaging, naming, and early testing".Source

Run unbranded concept ads (art style, fantasy, core loop) to small audiences in test markets, measure click and landing-page interest, and feed winners into the announcement creative and community plan.

It lowers the risk of a launch that misses its audience and gives forecasts real demand data.

• IP holder approval

  Use unbranded concepts or agree with the licensor.

• HiringDirector, Marketing Creative Intelligence (Barcelona, posted October 1, 2026): Creative Intelligence is "a central team within Performance Marketing" across "AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics"; "Explain what creative works and why" by combining "creative review, tagging, performance data"; "Guide games before launch" with competitor research to "identify creative whitespace and inform audiences, positioning, concepts, messaging, naming, and early testing".Source
• HiringUnannounced titles: a Creative Marketing Manager (UK or Barcelona, posted September 8, 2026) to "Create and adapt marketing creatives for game launches and live operations"; a Director of Community (US, posted September 3) to build community "through announcement, closed beta, soft launch, and worldwide launch" and "a global player feedback loop"; a Director, Performance Marketing for "a new, unannounced ARPG mobile game based on a major IP" (posted June 8).Source
• HiringPerformance Marketing Manager, Forecasting & Market Intelligence (Canada, posted September 24, 2026): forecasts for "upcoming Slate titles" through "testing, soft launch, and global launch"; "Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios"; "Track competitor UA investment, creative trends, app-store movement".Source

Give every creator a tracked link and in-game code, report installs, day-7 retention and spend per creator, and move budget to the creators whose players stay.

Creator spend becomes comparable with Meta and TikTok, and the best creators get more.

• Attribution gaps

  Combine codes with links.

• #5 Give the Creator Program a page creators can find: today it is an empty JavaScript shell

• HiringSenior 2D Marketing Artist (Bangalore, posted September 28, 2026) in the in-house agency Flamed, which builds "thousands of creatives every year"; "Execute AI-generated visuals" and "Participate in performance-based iteration cycles ... based on KPIs". Manager I, Performance Marketing (Canada, posted August 25): campaigns on "Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing".Source
• Creator programThe Creator Program link goes to creators.scopely.com, whose HTML is the title "Scopely Creators" and "You need to enable JavaScript to run this app." with no description, so search engines, AI assistants and link previews see an empty page.Source

Build a consented cross-promotion system: when a player's engagement drops in one game, offer a fitting other Scopely game with a welcome reward. Measure incremental installs against paid UA cost.

Owned audience cross-promotion lowers blended acquisition cost and keeps players in the portfolio.

• Cannibalizes the source game

  Only target players already lapsing.

• Your websiteAbout page: "Founded in 2011", a "proprietary technology platform Playgami"; awards include Time100 Most Influential Companies (2025, second year), Pocket Gamer Best Publisher 2025 and "Best Use of IP: MONOPOLY GO! X Star Wars". The ecosystem page lists hubs in 19 cities from Bangalore to Zurich and partner studios on four continents.Source
• Your websiteGames page: 16 games (including MONOPOLY GO!, Pokémon GO, Stumble Guys, MARVEL Strike Force, Star Trek Fleet Command, Monster Hunter Now, Pikmin Bloom, Scrabble GO and WWE Champions) exist only in script data; the HTML shows "EXPANDING THE POSSIBILITIES OF PLAY" and "Seize The Play" with no game names or store links, and there are no per-game pages.Source
• HiringSenior Product Manager, CRM - MONOPOLY GO! (Barcelona or UK, posted September 29, 2026): "engagement, retention, reactivation, and player value" across "push, email, in-game messaging, Live Activities, and emerging channels"; "structured testing strategies across A/B testing, cadence, segmentation, and channel mix". MONOPOLY GO! is called "the biggest mobile game launch in history".Source

Set a hit-rate goal per game (share of new creatives beating control), feed winning tags back into AI prompts and briefs, and retire concepts that never win. Report hit rate and cost per winning creative monthly.

It keeps AI speed from flooding tests with near-duplicates and focuses artists on what moves installs.

• Gaming the metric

  Fixed control and test budgets.

• HiringSenior 2D Marketing Artist (Bangalore, posted September 28, 2026) in the in-house agency Flamed, which builds "thousands of creatives every year"; "Execute AI-generated visuals" and "Participate in performance-based iteration cycles ... based on KPIs". Manager I, Performance Marketing (Canada, posted August 25): campaigns on "Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing".Source
• HiringDirector, Marketing Creative Intelligence (Barcelona, posted October 1, 2026): Creative Intelligence is "a central team within Performance Marketing" across "AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics"; "Explain what creative works and why" by combining "creative review, tagging, performance data"; "Guide games before launch" with competitor research to "identify creative whitespace and inform audiences, positioning, concepts, messaging, naming, and early testing".Source
• HiringMarketing Intelligence & AI Automation Manager (Barcelona, posted August 19, 2026): "Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking"; "Validate AI-generated outputs and establish quality controls".Source

Write the kit: test-market choice by genre, fixed budgets, creative sets from Creative Intelligence, the metrics that decide go or no-go, and a read-out template. Apply it to the next two Slate titles.

Comparable soft launches make go/no-go decisions faster and forecasts better.

• Titles differ

  Allow genre-specific variants.

• HiringPerformance Marketing Manager, Forecasting & Market Intelligence (Canada, posted September 24, 2026): forecasts for "upcoming Slate titles" through "testing, soft launch, and global launch"; "Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios"; "Track competitor UA investment, creative trends, app-store movement".Source
• HiringDirector, Marketing Creative Intelligence (Barcelona, posted October 1, 2026): Creative Intelligence is "a central team within Performance Marketing" across "AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics"; "Explain what creative works and why" by combining "creative review, tagging, performance data"; "Guide games before launch" with competitor research to "identify creative whitespace and inform audiences, positioning, concepts, messaging, naming, and early testing".Source
• HiringUnannounced titles: a Creative Marketing Manager (UK or Barcelona, posted September 8, 2026) to "Create and adapt marketing creatives for game launches and live operations"; a Director of Community (US, posted September 3) to build community "through announcement, closed beta, soft launch, and worldwide launch" and "a global player feedback loop"; a Director, Performance Marketing for "a new, unannounced ARPG mobile game based on a major IP" (posted June 8).Source

Publish a monthly episode from one studio (Barcelona, Tokyo, Bangalore): how a season or event was made, with the team. Cut shorts for LinkedIn and TikTok.

Making-of content earns press and applicants and is cheap to make from existing work.

• Revealing unannounced work

  Only live games.

• YouTubeThe corporate YouTube channel @scopelyglobal has 13,200 subscribers, 148 videos and about 1.2 million total views.Source
• Your websiteAbout page: "Founded in 2011", a "proprietary technology platform Playgami"; awards include Time100 Most Influential Companies (2025, second year), Pocket Gamer Best Publisher 2025 and "Best Use of IP: MONOPOLY GO! X Star Wars". The ecosystem page lists hubs in 19 cities from Bangalore to Zurich and partner studios on four continents.Source
• Your websiteNewsroom headlines: MONOPOLY GO! passed "$5 billion" by its second birthday (May 2025); "Pokémon Go studio Niantic rebrands to Scopely Explore"; "Scopely wins Best Publisher at the Pocket Gamer Mobile Games Awards 2026"; Barcelona grew "From five employees to 750"; Scopely took a majority stake in Istanbul's Loom Games, maker of Pixel Flow!; MONOPOLY GO!'s first Pets Season partnered with the ASPCA and RSPCA.Source

Publish one dated page of key facts with sources, server-rendered, with Organization structured data, and update it quarterly.

A single facts page becomes the source journalists and AI answers cite.

• Stale figures

  Date every number.

• Your websiteNewsroom headlines: MONOPOLY GO! passed "$5 billion" by its second birthday (May 2025); "Pokémon Go studio Niantic rebrands to Scopely Explore"; "Scopely wins Best Publisher at the Pocket Gamer Mobile Games Awards 2026"; Barcelona grew "From five employees to 750"; Scopely took a majority stake in Istanbul's Loom Games, maker of Pixel Flow!; MONOPOLY GO!'s first Pets Season partnered with the ASPCA and RSPCA.Source
• Your websiteAbout page: "Founded in 2011", a "proprietary technology platform Playgami"; awards include Time100 Most Influential Companies (2025, second year), Pocket Gamer Best Publisher 2025 and "Best Use of IP: MONOPOLY GO! X Star Wars". The ecosystem page lists hubs in 19 cities from Bangalore to Zurich and partner studios on four continents.Source
• Your websiteNewsroom: the page's script data holds 490 article links, but the HTML served to crawlers shows "There are no articles." and no links to them, and the sitemap lists 12 URLs in all with no article pages. Article pages carry only the headline in their HTML, and some titles are garbled, e.g. "MONOPOLY GO. Turns to a record breaking Phenomenon | Scopely" for "$5 billion, millions of Tycoons ... MONOPOLY GO! turns two".Source