Selfin growth playbook

Move the site to static or server-side rendering (the site runs on Vercel, which supports both) so each page has its text in the HTML: what Selfin does, the example risks, the venues, the compliance status, the trust page and the fee model. Return a real 404 for unknown paths, publish an XML sitemap of the real pages and give every page its own title and description. Then check each page with JavaScript off and ask two AI assistants what Selfin does, before and after.

A two-person team with one demo link needs every inbound visit to convert. A CFO or market-making desk whose assistant finds nothing on the site moves on. Readable pages turn the YC launch, LinkedIn posts and outbound memos into links that explain themselves, and the sector, memo and trust pages later in this playbook can only be found once this is fixed.

[ ] Homepage text in the raw HTML (risks, venues, YC, NFA status)
[ ] /pricing states the fee model in text
[ ] /trust explains custody, venues and registration in text
[ ] /careers lists the open role in text
[ ] Unknown paths return a 404 status
[ ] /sitemap.xml returns XML listing the real pages
[ ] robots.txt links the sitemap
[ ] Unique title and description on every page
[ ] Checked with JavaScript off
[ ] Two AI assistants describe Selfin correctly

• Design or animation breaks when the pages are rendered on the server

  Render the text on the server and keep the interactive parts loading in the browser; compare screenshots before release.

• Compliance wording becomes easier to quote

  Have counsel review the trust and registration text before it goes live.

• Your websiteEvery address tested on November 10, 2026 (/, /pricing, /careers, /trust, /changelog, /sitemap.xml and a made-up address) returns the same 43-character text, "Selfin. Protect the risk no one else covers", to readers that do not run JavaScript; the made-up address loads that page instead of a 404, and /sitemap.xml returns the page rather than a list of URLs.Source
• Search resultsSearch engines that render the page list the homepage as "Selfin - Brokering Event Risk into Prediction Markets", describing Selfin as brokering event risk between the institutions that carry it and the desks that price it, with Kalshi and Polymarket as venues, a sample JFK closure contract, Y Combinator backing, and a note that Selfin is in the process of registering as an introducing broker with the NFA.Source
• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source

List every public profile and article about Selfin (YC profile, X bio, LinkedIn, startup databases, accelerator and vendor blogs) and update the ones Selfin controls the same week. For third-party posts, ask the publisher to add a one-line update or link a new launch post. Publish a short post on the site explaining the move from the AI bank to event-risk brokerage, so search results and assistants have a current, dated source.

Institutional buyers check counterparties carefully, and a mismatched story looks like a company without focus. A dated pivot note gives the new story authority over the old one.

• Some publishers will not edit old posts

  Outrank them with the pivot note and new coverage.

• PressFondo's launch post (February 9, 2026) still describes Selfin as an AI-powered consumer platform that aims to become a bank, connecting credit, investments, crypto and 401(k) accounts, and Y Combinator's announcement on X calls it "the first AI Bank".Source
• Your websiteHomepage meta description: "Selfin finds liquidity for event risk nobody else covers. A hub closure, GPU rental, relegation. We create an event contract with the best market makers. Steadier revenue is worth a higher multiple." The only call to action found is "Book a demo", which opens a Google appointment calendar; LinkedIn is the only social profile linked; no testimonials or case studies were found. In late 2025 the site headline was "Selfin - AI-Powered Banking".Source

Add a short form before the calendar: the event, the money at stake, the date range, sector and role. Reply within one business day with a one-paragraph first read (hedgeable or not, likely venue, rough price range), then offer the calendar. Feed every answer into the CRM and the memo pipeline.

It lowers the commitment for the first step, qualifies leads before founder time is spent, and turns each submission into raw material for memos and sector pages.

• The first read is taken as advice

  Label it indicative and have counsel approve the template.

• Your websiteHomepage meta description: "Selfin finds liquidity for event risk nobody else covers. A hub closure, GPU rental, relegation. We create an event contract with the best market makers. Steadier revenue is worth a higher multiple." The only call to action found is "Book a demo", which opens a Google appointment calendar; LinkedIn is the only social profile linked; no testimonials or case studies were found. In late 2025 the site headline was "Selfin - AI-Powered Banking".Source
• Competitor researchBlanket (tryblanket.app), "Small-business risk, mapped to Kalshi": an owner describes a risk in their own words, Blanket checks live Kalshi markets, shows the upfront cost and payout, and says when no market fits; it places no trades. A worked example is a diesel-spike market costing $7,605 upfront for a $45,000 gross payout. Press coverage (DeFi Rate, October 2026) describes a "Gaps" page listing risks with no matching contract.See the research Source

Rewrite /trust as plain, server-rendered text: Selfin's role as a broker, the regulated venues and where client funds are held, the registration status with a date, the legal entity, how trades settle, and who to contact for due diligence. Add a downloadable one-page due-diligence summary and link it from the intake confirmation email.

Counterparty and custody questions stall finance approvals. Answering them before the call shortens the cycle and screens out buyers who cannot use the structure.

• Overstating the registration status

  Use counsel's exact wording and date every status line.

• #1 Pre-render selfin.app: every page, including /pricing, /trust and /sitemap.xml, shows non-JavaScript readers one line of text

• Site scanDomain registered July 2025; no blog, newsletter, RSS feed or case studies found; no Hacker News mentions and no news mentions in the last 30 days; Google Analytics installed; a trust page at /trust plus privacy and terms pages; legal entity Selfin Limited.Source
• Your websiteEvery address tested on November 10, 2026 (/, /pricing, /careers, /trust, /changelog, /sitemap.xml and a made-up address) returns the same 43-character text, "Selfin. Protect the risk no one else covers", to readers that do not run JavaScript; the made-up address loads that page instead of a 404, and /sitemap.xml returns the page rather than a list of URLs.Source
• Search resultsSearch engines that render the page list the homepage as "Selfin - Brokering Event Risk into Prediction Markets", describing Selfin as brokering event risk between the institutions that carry it and the desks that price it, with Kalshi and Polymarket as venues, a sample JFK closure contract, Y Combinator backing, and a note that Selfin is in the process of registering as an introducing broker with the NFA.Source

Check what the tag manager container actually fires. Remove the ads tag if no campaigns use it, load analytics directly or after the page renders, and fix the low-contrast text. Re-run PageSpeed afterwards.

A lighter page loads faster for prospects on mobile and leaves fewer tools to maintain, and the contrast fix helps readability in board-room screen shares.

• Losing conversion tracking for future ads

  Re-add the ads tag when a campaign launches.

• PageSpeedMobile score 86, desktop 100 (tested November 10, 2026). Lab mobile LCP is 2.9s with the H1 as the LCP element, but real Chrome visitors pass Core Web Vitals: LCP 1.3s, INP 93ms and CLS 0.03 at the 75th percentile. Google Tag Manager is 177 KB with 236ms of blocking time, a Google ads tag also loads, 123 KB of JavaScript is unused, and one text colour pair fails the contrast check.Source

Each week the founder posts one short note: this week's event, who carries the risk, whether a market exists, and an indicative price or what it would take. End with "send us your exposure" and the intake link. Collect the posts into a monthly email for anyone who submits an exposure.

A regular, concrete format builds recognition with the exact buyer and turns the news cycle into a free stream of examples, with no ad budget.

• Posts read as trading tips

  Frame every post around the business exposure, not a market view.

• #4 Put a one-minute risk intake form in front of the demo calendar

• Site scanDomain registered July 2025; no blog, newsletter, RSS feed or case studies found; no Hacker News mentions and no news mentions in the last 30 days; Google Analytics installed; a trust page at /trust plus privacy and terms pages; legal entity Selfin Limited.Source
• Your websiteHomepage meta description: "Selfin finds liquidity for event risk nobody else covers. A hub closure, GPU rental, relegation. We create an event contract with the best market makers. Steadier revenue is worth a higher multiple." The only call to action found is "Book a demo", which opens a Google appointment calendar; LinkedIn is the only social profile linked; no testimonials or case studies were found. In late 2025 the site headline was "Selfin - AI-Powered Banking".Source

Turn each memo into a public, anonymised page: the business type, the event, the revenue at stake, the contract structure, an indicative price and how it compares with insurance or OTC. Start with the three examples Selfin already uses (relegation, a hub closure, a fall in GPU rental prices), then add one a week. Each page ends with "Send us your exposure" leading to the intake form.

Buyers of a new financial product need to see a worked example in their own terms before a call. The memos already exist for sales, so publishing them is cheap and builds search and AI-assistant visibility for the risk names CFOs actually type.

[ ] Business type and size band (no names)
[ ] The event
[ ] Revenue or cost at stake if it happens
[ ] Why insurance or futures do not cover it
[ ] Contract structure (venue, trigger, settlement)
[ ] Indicative price, dated
[ ] Comparable OTC or insurance quote, if known
[ ] What the CFO gets: steadier revenue, payout timing
[ ] Next step: send us your exposure

• Indicative prices age quickly

  Date each memo and label prices as indicative at the time of writing.

• A memo identifies a prospect

  Use business type and size bands only.

• #1 Pre-render selfin.app: every page, including /pricing, /trust and /sitemap.xml, shows non-JavaScript readers one line of text

• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source
• Your websiteHomepage meta description: "Selfin finds liquidity for event risk nobody else covers. A hub closure, GPU rental, relegation. We create an event contract with the best market makers. Steadier revenue is worth a higher multiple." The only call to action found is "Book a demo", which opens a Google appointment calendar; LinkedIn is the only social profile linked; no testimonials or case studies were found. In late 2025 the site headline was "Selfin - AI-Powered Banking".Source

Build three sector pages: the events that hit that sector's revenue, why insurance and futures fall short, how an event contract works for them, one anonymised memo, and the intake form. Use each sector's terms (parachute payments and broadcast revenue, slot and hub disruption, utilisation and rental rates per GPU hour).

Sector pages match how buyers search and how outbound emails are written, so every outbound memo can link to a page that speaks the prospect's language.

• Too broad to rank

  Lead each page with the single most expensive event in the sector.

• #1 Pre-render selfin.app: every page, including /pricing, /trust and /sitemap.xml, shows non-JavaScript readers one line of text

• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source
• Your websiteEvery address tested on November 10, 2026 (/, /pricing, /careers, /trust, /changelog, /sitemap.xml and a made-up address) returns the same 43-character text, "Selfin. Protect the risk no one else covers", to readers that do not run JavaScript; the made-up address loads that page instead of a 404, and /sitemap.xml returns the page rather than a list of URLs.Source

For each completed or quoted trade, record the exchange or market-maker price next to the best OTC or insurance quote the client had, with the client's permission and anonymised. Publish a running "price gap" table on the site and in every memo, and lead outbound with the median saving.

CFOs buy on cost of risk transfer. A published, dated gap turns a novel product into a procurement comparison they already know how to make.

• Some comparisons favour insurance

  Publish them too; honesty builds trust with finance buyers.

• #3 Publish anonymised exposure memos as a public library: one risk, the hedge, the price

• PressGame Point Capital, a sports insurance broker, has executed hedges for two NBA teams through Kalshi (announced February 12, 2026). Kalshi said a playoff-berth bonus priced at 6% against 12-13% over the counter, and a second-round bonus at 2% against 7-8%.Source
• Your websiteHomepage meta description: "Selfin finds liquidity for event risk nobody else covers. A hub closure, GPU rental, relegation. We create an event contract with the best market makers. Steadier revenue is worth a higher multiple." The only call to action found is "Book a demo", which opens a Google appointment calendar; LinkedIn is the only social profile linked; no testimonials or case studies were found. In late 2025 the site headline was "Selfin - AI-Powered Banking".Source

Offer brokers a simple referral path: when a client's event risk is declined or priced out, the broker sends Selfin a one-page brief and stays in the relationship. Selfin returns an indicative exchange or market-maker price within days. Start with brokers in sports, aviation and specialty lines, and agree compensation terms only within what NFA and insurance rules allow.

Brokers own the CFO relationship and see the declined risks every week. Giving them an answer instead of a no makes them look good, and Selfin gets warm, pre-qualified exposures.

• Brokers see Selfin as a competitor

  Keep the broker as the client's adviser and only take risks their markets declined.

• Competitor researchDescartes Underwriting sells parametric insurance through corporate brokers: $250M+ gross written premium in 2025, 600+ large corporations and public entities covered, and 300+ broker firms working with it.See the research Source
• Y CombinatorProfile: "Institutional liquidity across prediction markets" and "Bring us risk. We'll find the market." Fall 2025 batch, team of 2. The launch post says Selfin finds liquidity for risks that insurance and futures do not cover and creates event contracts with market makers on Kalshi, Polymarket or OTC, with examples such as a JFK closure, falling GPU rental prices and football relegation, and asks for introductions to CFOs or owners whose companies face one large event risk.Source

Add an "Introduce a company" page: who is a fit (one large event exposure, sector, size), a two-line intro template, and what happens next. Share it with YC batchmates, angels and fractional CFO networks, and send each introducer a short update when their intro reaches a decision. Any thank-you or fee is agreed only after counsel confirms what is allowed.

Warm intros from trusted advisers convert far better for a new financial product than cold outreach, and a standing page makes the ask repeatable.

• Low-fit intros waste founder time

  Route every intro through the intake form first.

• #4 Put a one-minute risk intake form in front of the demo calendar

• Y CombinatorProfile: "Institutional liquidity across prediction markets" and "Bring us risk. We'll find the market." Fall 2025 batch, team of 2. The launch post says Selfin finds liquidity for risks that insurance and futures do not cover and creates event contracts with market makers on Kalshi, Polymarket or OTC, with examples such as a JFK closure, falling GPU rental prices and football relegation, and asks for introductions to CFOs or owners whose companies face one large event risk.Source

Build a pipeline that drafts a memo from public sources (annual reports, league rules, route maps, published GPU price indices): the event, the revenue at stake, candidate contracts and a price range. A person checks and finishes each one. Log every memo in the CRM with its sector and outcome.

Personalised, numeric outreach to CFOs wins replies; doing it by hand caps the pipeline at a few a week.

• A wrong number in a memo to a CFO

  Every figure links to its source and is checked by a person.

• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source

Build a list of clubs in leagues with promotion and relegation, sorted by how much revenue drops on relegation. Time a memo-led outreach to each league's budgeting window, with a sample contract and an indicative price. Follow up through the season as the odds move.

Outreach that arrives while the downside case is on the CFO's desk is relevant rather than cold, and the price falls or rises with the table, which gives a natural reason to follow up.

• League or club rules on financial instruments tied to results

  Check league rules with counsel before outreach in each league.

• #10 Automate the first draft of every exposure memo so the intern can send 10 a week, not 10 a month

• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source
• PressGame Point Capital, a sports insurance broker, has executed hedges for two NBA teams through Kalshi (announced February 12, 2026). Kalshi said a playoff-berth bonus priced at 6% against 12-13% over the counter, and a second-round bonus at 2% against 7-8%.Source

Publish a short page for liquidity providers: the kinds of events Selfin brings, typical sizes, venues (Kalshi, Polymarket, OTC), how requests for quotes arrive, settlement and how quickly Selfin needs a price. Add a desk sign-up form and send a monthly digest of anonymised flow to desks that join.

More desks quoting means better prices and more risks placed, and the depth of the desk list is itself a selling point to CFOs.

• Revealing too much about client flow

  Aggregate by sector and size band only.

• #1 Pre-render selfin.app: every page, including /pricing, /trust and /sitemap.xml, shows non-JavaScript readers one line of text

• Search resultsSearch engines that render the page list the homepage as "Selfin - Brokering Event Risk into Prediction Markets", describing Selfin as brokering event risk between the institutions that carry it and the desks that price it, with Kalshi and Polymarket as venues, a sample JFK closure contract, Y Combinator backing, and a note that Selfin is in the process of registering as an introducing broker with the NFA.Source
• Y CombinatorProfile: "Institutional liquidity across prediction markets" and "Bring us risk. We'll find the market." Fall 2025 batch, team of 2. The launch post says Selfin finds liquidity for risks that insurance and futures do not cover and creates event contracts with market makers on Kalshi, Polymarket or OTC, with examples such as a JFK closure, falling GPU rental prices and football relegation, and asks for introductions to CFOs or owners whose companies face one large event risk.Source

Build a short calculator: revenue, the event's probability and impact, hedge cost, and the company's valuation multiple. It shows the spread of outcomes with and without the hedge, the cost as a share of revenue, and an illustrative effect on valuation. Offer the result as a PDF with a prompt to send the exposure to Selfin.

It turns an abstract hedge into board-level language (variance, downside and valuation) and gives the CFO something to forward internally.

• Valuation claims read as promises

  Show ranges and label everything illustrative.

• #1 Pre-render selfin.app: every page, including /pricing, /trust and /sitemap.xml, shows non-JavaScript readers one line of text

• Your websiteHomepage meta description: "Selfin finds liquidity for event risk nobody else covers. A hub closure, GPU rental, relegation. We create an event contract with the best market makers. Steadier revenue is worth a higher multiple." The only call to action found is "Book a demo", which opens a Google appointment calendar; LinkedIn is the only social profile linked; no testimonials or case studies were found. In late 2025 the site headline was "Selfin - AI-Powered Banking".Source

Add a clause to the engagement letter allowing an anonymised write-up after settlement. For each trade, publish the business type, the event, the structure, the cost against alternatives, and what happened at settlement. Ask the CFO for one quote that can be attributed to a role, not a name.

Proof that a trade was placed and settled is the strongest answer to "has anyone done this?", the main objection to a new market.

• Clients refuse even anonymised use

  Offer a lower fee or priority pricing in exchange.

• Your websiteHomepage meta description: "Selfin finds liquidity for event risk nobody else covers. A hub closure, GPU rental, relegation. We create an event contract with the best market makers. Steadier revenue is worth a higher multiple." The only call to action found is "Book a demo", which opens a Google appointment calendar; LinkedIn is the only social profile linked; no testimonials or case studies were found. In late 2025 the site headline was "Selfin - AI-Powered Banking".Source
• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source

Publish the fee model in plain text: how Selfin is paid (for example a brokerage fee per trade or a share of premium), exchange and venue fees that apply, minimum trade sizes, and an example all-in cost for one of the three example risks. Test whether a published minimum improves lead quality.

Clear pricing removes the main reason to delay a call, filters out exposures too small to place, and supports the price-gap comparisons in idea 6.

• Fees vary by deal

  Publish the basis and a range, not a fixed price.

• #1 Pre-render selfin.app: every page, including /pricing, /trust and /sitemap.xml, shows non-JavaScript readers one line of text

• Your websiteEvery address tested on November 10, 2026 (/, /pricing, /careers, /trust, /changelog, /sitemap.xml and a made-up address) returns the same 43-character text, "Selfin. Protect the risk no one else covers", to readers that do not run JavaScript; the made-up address loads that page instead of a 404, and /sitemap.xml returns the page rather than a list of URLs.Source
• Competitor researchBlanket (tryblanket.app), "Small-business risk, mapped to Kalshi": an owner describes a risk in their own words, Blanket checks live Kalshi markets, shows the upfront cost and payout, and says when no market fits; it places no trades. A worked example is a diesel-spike market costing $7,605 upfront for a $45,000 gross payout. Press coverage (DeFi Rate, October 2026) describes a "Gaps" page listing risks with no matching contract.See the research Source

For every trade, send a short settlement report (what happened, payout or cost, how it compared with the unhedged outcome), and 30-60 days before the next risk period, a renewal memo with an updated price. Track renewal rate as Selfin's core retention metric.

Winning a second trade from a CFO who has already been through approval costs a fraction of finding a new one, and settlement reports become case-study material.

• A hedge that expired worthless feels like wasted money

  Frame the report around the volatility removed and the price paid against alternatives.

• #16 Turn the first completed trades into anonymised case studies, written into the engagement terms

• Y CombinatorProfile: "Institutional liquidity across prediction markets" and "Bring us risk. We'll find the market." Fall 2025 batch, team of 2. The launch post says Selfin finds liquidity for risks that insurance and futures do not cover and creates event contracts with market makers on Kalshi, Polymarket or OTC, with examples such as a JFK closure, falling GPU rental prices and football relegation, and asks for introductions to CFOs or owners whose companies face one large event risk.Source
• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source

Each quarter, aggregate the anonymised exposures submitted to Selfin by sector and event type, the share that found a price, the indicative cost, and what market makers would need to quote the rest. Co-author it with one or two market-making desks and release it to CFOs, insurance brokers, exchanges and the trade press.

Original data makes Selfin the reference source for event-risk hedging, attracts both sides of the market at once, and gives the press a reason to cover a two-person company.

• Too little data in the first issue

  Add survey answers from CFOs and brokers to the first issue.

• #4 Put a one-minute risk intake form in front of the demo calendar

• Competitor researchBlanket (tryblanket.app), "Small-business risk, mapped to Kalshi": an owner describes a risk in their own words, Blanket checks live Kalshi markets, shows the upfront cost and payout, and says when no market fits; it places no trades. A worked example is a diesel-spike market costing $7,605 upfront for a $45,000 gross payout. Press coverage (DeFi Rate, October 2026) describes a "Gaps" page listing risks with no matching contract.See the research Source
• PressFortune (August 7, 2026): Kalshi's small-business hedging lead says "SMBs are turning to Kalshi to hedge against the real world" and calls it a "massive growth segment".Source

Once three or more clients want the same kind of exposure, work with a market maker and a venue to propose a standard, recurring contract (for example a monthly GPU rental price threshold or a seasonal relegation series). Selfin brings the hedgers, the desk brings liquidity and the venue lists it, so later clients can hedge in days instead of weeks.

Standard contracts lower the cost of every later trade, make Selfin the natural broker for that series, and turn a services business into one that compounds.

• A venue lists the series and clients go direct

  Keep the value in structuring, sizing and block execution for larger clients.

• #9 Publish a quarterly "Uncovered Risk Report" with the market makers Selfin works with

• Competitor researchBlanket (tryblanket.app), "Small-business risk, mapped to Kalshi": an owner describes a risk in their own words, Blanket checks live Kalshi markets, shows the upfront cost and payout, and says when no market fits; it places no trades. A worked example is a diesel-spike market costing $7,605 upfront for a $45,000 gross payout. Press coverage (DeFi Rate, October 2026) describes a "Gaps" page listing risks with no matching contract.See the research Source
• PressFortune (August 7, 2026): Kalshi's small-business hedging lead says "SMBs are turning to Kalshi to hedge against the real world" and calls it a "massive growth segment".Source
• Y CombinatorProfile: "Institutional liquidity across prediction markets" and "Bring us risk. We'll find the market." Fall 2025 batch, team of 2. The launch post says Selfin finds liquidity for risks that insurance and futures do not cover and creates event contracts with market makers on Kalshi, Polymarket or OTC, with examples such as a JFK closure, falling GPU rental prices and football relegation, and asks for introductions to CFOs or owners whose companies face one large event risk.Source

Partner with one treasury or FP&A platform used by mid-size companies in Selfin's sectors. When a user builds a scenario around a named event, the tool shows a "Can this be hedged?" link that sends the exposure to Selfin's intake with the numbers attached. Start with a simple referral link and move to an API once volume proves out.

It puts Selfin in front of the buyer at the moment they put a number on the risk, through a channel that needs no sales team.

• Partner adoption is slow

  Start with a co-marketing webinar to the partner's users.

• #4 Put a one-minute risk intake form in front of the demo calendar

• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source

Offer a free scan: a company enters its name, and Selfin pulls the risk factors from its latest annual report, flags the ones that could be hedged with an event contract, and returns a one-page summary by email. Each scan becomes an outbound-ready memo and a qualified lead.

It starts the conversation with the CFO's own published words, not a generic pitch, and it scales the memo pipeline into self-serve.

• Scans read as investment advice

  Present them as an exposure summary, reviewed by counsel.

• #10 Automate the first draft of every exposure memo so the intern can send 10 a week, not 10 a month

• HiringOff-Cycle Intern: Sales & Risk (New York, in person, starting January 2027, $50K-$100K a year prorated): half selling to CFOs and treasurers, half building risk models, one-page exposure memos and tools. The post describes Selfin as an introducing broker that helps companies hedge business events such as a club's relegation, an airline strike or a fall in GPU rental prices, structured as block trades on regulated prediction markets with institutional market makers. Sectors named: sports, aviation and AI compute. First 30 days: memos for 10+ target companies and joining CFO calls; by day 90, executing trades. The intern also automates research with code and AI agents and keeps the sales materials and CRM.Source