Smartsheet growth playbook

Publish /mcp as the hub. It should have a card per assistant (who can use it, plan needed, one-click setup link), the 35+ tools grouped by job, ten copy-paste prompts that "move work forward" (the 48% of early Claude actions), CLI Power Tools for power users, and admin controls and seat management for IT. Link it from /ai, every connector listing, the help article and the developer docs. Add a short "first week" email that sends newly connected admins to the same prompts. Measure the share of connected organisations that make tool calls in their first 14 days.

Activation is the stated problem, and most of the content already exists. One page that turns setup into a first answer is the cheapest lever on the 7,500 organisations that have already said yes.

[ ] One card per assistant: Claude, Copilot, Gemini, ChatGPT, Amazon Quick
[ ] Plan needed (Business and up) and the assistant plan needed
[ ] Setup link and a 2-minute video
[ ] 35+ tools grouped by job
[ ] Ten "move work forward" prompts
[ ] CLI Power Tools for power users
[ ] Admin controls and seat management
[ ] Links from /ai, marketplace listings, help article and developer docs

• Assistant setup flows change

  Each card links to the partner's own current setup page.

• Pro customers cannot connect

  Show the Business plan requirement and an upgrade path on each card.

• HiringSenior Product Manager II, Developer ecosystem MCP (remote UK, posted September 15, 2026): "With 7,500+ organisations connected across five AI platforms and an Anthropic case study validating Smartsheet's position, MCP is one of the most strategically significant product areas in the company." The role must understand "why connected organisations don't become active tool callers", champion "CLI power users, agent builders", turn pilots into "showcases, reference stories, and adoption plays", and write documentation "that makes the ecosystem self serve".Source
• Your websiteThe /ai page (checked October 21, 2026): an "MCP Connectors" section says the MCP Server "connects your live work to Claude, Copilot, Gemini, ChatGPT, Amazon Quick, and more", and "Smart Agents" are "coming soon" through an Early Adopter Program. Its only MCP links are one help article and the developer portal home page; it does not link to the connector listings in the marketplace (Claude, Microsoft Copilot, Gemini, ChatGPT, Amazon Quick) or to the MCP Server docs. /mcp returns 404, and MCP news is spread over about a dozen content-center posts.Source
• Press releaseMarch 24, 2026: the Smartsheet MCP Server reached "4,000 Users with 1.74 Million Total Actions" in its first week; customers "now have access to more than 35 tools for AI agents"; "48% of all actions taken by early adopters using Claude move work forward by automatically creating tasks" or making updates.Source
• Your websiteMarketplace listing for Claude: the connector "is available to Smartsheet Business and Enterprise customers with Claude Pro, Max, Team, or Enterprise accounts"; the call to action is "Visit the Claude website to get started". Similar listings exist for Microsoft Copilot, Gemini, ChatGPT and Amazon Quick.Source
• Your websiteApril 30, 2026: "CLI Power Tools", a free, open-source pack of three Claude Code agents (bottleneck-scanner, reassignment-helper, engagement-cloner) built against the MCP Server. On GitHub (October 21, 2026) the cli-agent-power-tools repository has 9 stars and smartsheet-mcp-community has none; the Python SDK has 82.Source

When a Pro user starts an MCP connection, show what it unlocks (three example answers on their own sheets), the Business price difference and a 14-day Business trial. Put the same comparison on the pricing page next to the feature.

People are most willing to upgrade at the moment they try to use a feature.

• Upgrade pressure annoys users

  Show it only when they try the feature.

• Your websitePricing page: Pro $9 per member a month billed yearly ($12 monthly) for 1-10 members, with "Conversational AI features"; Business $19 ($24) for 3+ members, which adds "Connect to external AI tools" (marked New) and unlimited automations; Enterprise (custom) adds Scenario Planning, Portfolios and SAML SSO; Advanced Work Management adds Control Center, Dynamic View, Data Shuttle and connectors.Source
• Your websiteMarketplace listing for Claude: the connector "is available to Smartsheet Business and Enterprise customers with Claude Pro, Max, Team, or Enterprise accounts"; the call to action is "Visit the Claude website to get started". Similar listings exist for Microsoft Copilot, Gemini, ChatGPT and Amazon Quick.Source
• Press releaseMarch 24, 2026: the Smartsheet MCP Server reached "4,000 Users with 1.74 Million Total Actions" in its first week; customers "now have access to more than 35 tools for AI agents"; "48% of all actions taken by early adopters using Claude move work forward by automatically creating tasks" or making updates.Source

Write fair, dated head-to-head pages for monday.com, Wrike and ClickUp: plans, enterprise controls, portfolio features, AI and MCP connections to outside assistants, and migration help. Refresh the Asana page with the same AI section.

Comparison searches are late-stage. The MCP story, where Smartsheet connects to five assistants, is a concrete point of difference.

• Rivals change quickly

  Date every row.

• Your websiteComparison content: /smartsheet-vs-asana and /smartsheet-vs-trello pages, "alternative" pages for Microsoft Project, Basecamp, Jira and SharePoint, and gated comparison demos; /smartsheet-vs-monday redirects to a datasheet, and /smartsheet-vs-wrike and /smartsheet-vs-clickup return 404.Source
• Competitor researchRivals' own homepages: monday.com, "The AI Workspace for People & Agents"; Asana, "Work & Project Management for Human-Agent Teams"; Wrike, "the trusted work delivery platform for people and AI"; ClickUp, "Software, AI, and humans converge".See the research Source
• Your websiteThe /ai page (checked October 21, 2026): an "MCP Connectors" section says the MCP Server "connects your live work to Claude, Copilot, Gemini, ChatGPT, Amazon Quick, and more", and "Smart Agents" are "coming soon" through an Early Adopter Program. Its only MCP links are one help article and the developer portal home page; it does not link to the connector listings in the marketplace (Claude, Microsoft Copilot, Gemini, ChatGPT, Amazon Quick) or to the MCP Server docs. /mcp returns 404, and MCP news is spread over about a dozen content-center posts.Source
• Press releaseJune 11, 2026: Smartsheet added Microsoft Copilot, ChatGPT and Google Cloud Gemini Enterprise connections to its MCP Server, alongside Claude, and launched Smart Assist inside the platform. Theme: "The Work is the Intelligence".Source

Add a clear README with a 60-second install video, example outputs and a "build your own agent" template. Post it in the Smartsheet Builders community, on developer forums and in the developer newsletter. Ask contributors for new agents through a monthly challenge.

Developers judge a platform by its open-source examples, and stars and forks bring more developers.

• Low-quality pull requests

  Publish contribution rules.

• Your websiteApril 30, 2026: "CLI Power Tools", a free, open-source pack of three Claude Code agents (bottleneck-scanner, reassignment-helper, engagement-cloner) built against the MCP Server. On GitHub (October 21, 2026) the cli-agent-power-tools repository has 9 stars and smartsheet-mcp-community has none; the Python SDK has 82.Source
• HiringSenior Product Manager II, Developer ecosystem MCP (remote UK, posted September 15, 2026): "With 7,500+ organisations connected across five AI platforms and an Anthropic case study validating Smartsheet's position, MCP is one of the most strategically significant product areas in the company." The role must understand "why connected organisations don't become active tool callers", champion "CLI power users, agent builders", turn pilots into "showcases, reference stories, and adoption plays", and write documentation "that makes the ecosystem self serve".Source
• HiringDeveloper Community Manager (Bengaluru, posted August 24, 2026): "build, grow, and lead our developer community from the ground up", with office hours, AMAs, "developer challenges, prompts, and hackathons", "gamification and badging", tutorials and guides, and community health reporting.Source
• Developer portaldevelopers.smartsheet.com hosts the API reference and MCP Server docs (/ai-mcp/smartsheet/mcp-server and its tools list), SDKs for Python, JavaScript, Java and C#, and links to the community category "Smartsheet Builders: MCP, Agents, and API", which runs a "Mastering Smartsheet API" learning series and a webinar titled "From Available to Activated: IT's Playbook for MCP Rollout".Source

Translate the /ai page, the new MCP hub and the data-protection answers (data residency, no model training) into German, add one DACH customer story, and route German demo requests to the new team.

German buyers expect local-language data protection answers before they talk to sales.

• Machine translation tone

  Native review before publishing.

• HiringEMEA hiring: a Business Development Representative, German speaking (London, posted October 16, 2026; "Experience selling to the DACH region is highly desirable"), a Principal Channel Account Manager (London, posted October 12) to "recruit our French, Middle Eastern & Southern European channels" and "Own the build out of a new partner segment or route to market for EMEA", Enterprise Account Executives in London and Munich, a Strategic AE and a Junior Account Manager in Munich, and Forward Deployed AI Engineers in the UK and Germany.Source
• Your websiteSitemap: about 6,000 URLs, including about 1,000 template articles under /content, 1,000 marketplace pages and 200 customer stories, with hreflang to German (1,456 pages), Japanese (1,450), French, Spanish, Italian, Portuguese and Russian versions on language subdomains.Source
• Your websiteThe /ai page (checked October 21, 2026): an "MCP Connectors" section says the MCP Server "connects your live work to Claude, Copilot, Gemini, ChatGPT, Amazon Quick, and more", and "Smart Agents" are "coming soon" through an Early Adopter Program. Its only MCP links are one help article and the developer portal home page; it does not link to the connector listings in the marketplace (Claude, Microsoft Copilot, Gemini, ChatGPT, Amazon Quick) or to the MCP Server docs. /mcp returns 404, and MCP news is spread over about a dozen content-center posts.Source

Add two AI customer stories (an MCP rollout and a Smart Assist team), a live "actions taken through MCP" figure, and link them from the homepage, /ai and the MCP hub.

Buyers want proof that the AI works in companies like theirs, not just a feature list.

• Customers slow to approve

  Start with an anonymized story.

• Your websiteHomepage: "AI that connects systems, runs projects, and helps teams act faster"; proof points McLaren Racing "58 day deployment", Roche IT "30% more projects", Sutherland "$1M annual savings", DIRECTV "200 projects tracked"; "85%+ of Fortune 500 companies trust Smartsheet". The sitemap lists about 200 customer story pages.Source
• Press releaseMarch 24, 2026: the Smartsheet MCP Server reached "4,000 Users with 1.74 Million Total Actions" in its first week; customers "now have access to more than 35 tools for AI agents"; "48% of all actions taken by early adopters using Claude move work forward by automatically creating tasks" or making updates.Source
• HiringPrincipal Technical Product Marketing Manager, AI (Bellevue or remote US, posted September 18, 2026), reporting to the VP of AI Market Strategy: "the work is the intelligence"; turn "MCP, agentic workflows, connected context" into positioning; "construct reference implementations, MCP-connected workflows, and demonstration environments"; work with Forward Deployed Engineering on marquee customers; enable sellers and partners; shape "maturity frameworks, adoption scoring" for AI activation.Source

Score each connected account weekly (users making tool calls, write actions, assistants used, power users) and show it in the CRM. Accounts below target get a 30-minute "first prompts" session from customer success or forward deployed engineering.

One shared score focuses the field on the accounts where a small push turns a connection into daily use.

• Score ignored

  Tie it to renewal reviews.

• HiringPrincipal Technical Product Marketing Manager, AI (Bellevue or remote US, posted September 18, 2026), reporting to the VP of AI Market Strategy: "the work is the intelligence"; turn "MCP, agentic workflows, connected context" into positioning; "construct reference implementations, MCP-connected workflows, and demonstration environments"; work with Forward Deployed Engineering on marquee customers; enable sellers and partners; shape "maturity frameworks, adoption scoring" for AI activation.Source
• HiringSenior Product Manager II, Developer ecosystem MCP (remote UK, posted September 15, 2026): "With 7,500+ organisations connected across five AI platforms and an Anthropic case study validating Smartsheet's position, MCP is one of the most strategically significant product areas in the company." The role must understand "why connected organisations don't become active tool callers", champion "CLI power users, agent builders", turn pilots into "showcases, reference stories, and adoption plays", and write documentation "that makes the ecosystem self serve".Source
• Press releaseMarch 24, 2026: the Smartsheet MCP Server reached "4,000 Users with 1.74 Million Total Actions" in its first week; customers "now have access to more than 35 tools for AI agents"; "48% of all actions taken by early adopters using Claude move work forward by automatically creating tasks" or making updates.Source

Launch a builder program: levels and badges for API, MCP and agent skills, a monthly build challenge, a public showcase of customer-built agents, and office hours with the MCP team. Feed requests into the MCP roadmap.

Builders inside customer companies spread usage, and a visible showcase helps sell the platform.

• Slow start

  Seed with internal builders and partners.

• HiringDeveloper Community Manager (Bengaluru, posted August 24, 2026): "build, grow, and lead our developer community from the ground up", with office hours, AMAs, "developer challenges, prompts, and hackathons", "gamification and badging", tutorials and guides, and community health reporting.Source
• Developer portaldevelopers.smartsheet.com hosts the API reference and MCP Server docs (/ai-mcp/smartsheet/mcp-server and its tools list), SDKs for Python, JavaScript, Java and C#, and links to the community category "Smartsheet Builders: MCP, Agents, and API", which runs a "Mastering Smartsheet API" learning series and a webinar titled "From Available to Activated: IT's Playbook for MCP Rollout".Source
• HiringSenior Product Manager II, Developer ecosystem MCP (remote UK, posted September 15, 2026): "With 7,500+ organisations connected across five AI platforms and an Anthropic case study validating Smartsheet's position, MCP is one of the most strategically significant product areas in the company." The role must understand "why connected organisations don't become active tool callers", champion "CLI power users, agent builders", turn pilots into "showcases, reference stories, and adoption plays", and write documentation "that makes the ecosystem self serve".Source
• Your websiteApril 30, 2026: "CLI Power Tools", a free, open-source pack of three Claude Code agents (bottleneck-scanner, reassignment-helper, engagement-cloner) built against the MCP Server. On GitHub (October 21, 2026) the cli-agent-power-tools repository has 9 stars and smartsheet-mcp-community has none; the Python SDK has 82.Source

Create an MCP and agent rollout package that partners deliver (assessment, connector setup, prompt library, adoption score), certify partners in France, the Middle East and Southern Europe to deliver it, and co-market it.

Partners earn services revenue, and customers get a faster route to active AI use.

• Quality varies

  Certify and check adoption scores.

• HiringEMEA hiring: a Business Development Representative, German speaking (London, posted October 16, 2026; "Experience selling to the DACH region is highly desirable"), a Principal Channel Account Manager (London, posted October 12) to "recruit our French, Middle Eastern & Southern European channels" and "Own the build out of a new partner segment or route to market for EMEA", Enterprise Account Executives in London and Munich, a Strategic AE and a Junior Account Manager in Munich, and Forward Deployed AI Engineers in the UK and Germany.Source
• HiringPrincipal Technical Product Marketing Manager, AI (Bellevue or remote US, posted September 18, 2026), reporting to the VP of AI Market Strategy: "the work is the intelligence"; turn "MCP, agentic workflows, connected context" into positioning; "construct reference implementations, MCP-connected workflows, and demonstration environments"; work with Forward Deployed Engineering on marquee customers; enable sellers and partners; shape "maturity frameworks, adoption scoring" for AI activation.Source
• HiringSenior Product Manager II, Developer ecosystem MCP (remote UK, posted September 15, 2026): "With 7,500+ organisations connected across five AI platforms and an Anthropic case study validating Smartsheet's position, MCP is one of the most strategically significant product areas in the company." The role must understand "why connected organisations don't become active tool callers", champion "CLI power users, agent builders", turn pilots into "showcases, reference stories, and adoption plays", and write documentation "that makes the ecosystem self serve".Source

Publish a public sector AI page: which AI features are available in government environments, data handling, admin controls for MCP connectors, and two agency use cases. Offer a briefing for CIO offices.

Clear answers shorten security review, which is the longest step in public sector deals.

• Over-promising availability

  State exactly which features each environment has.

• HiringPublic sector hiring: an Enterprise Account Executive, FedGov and a Regional Director, Enterprise (FedGov) in Washington, D.C., and four Enterprise Account Executives for State and Local Government in the Pacific Northwest (Bellevue, Portland, Boise, San Francisco), posted September and October 2026.Source
• Your websiteThe /ai page (checked October 21, 2026): an "MCP Connectors" section says the MCP Server "connects your live work to Claude, Copilot, Gemini, ChatGPT, Amazon Quick, and more", and "Smart Agents" are "coming soon" through an Early Adopter Program. Its only MCP links are one help article and the developer portal home page; it does not link to the connector listings in the marketplace (Claude, Microsoft Copilot, Gemini, ChatGPT, Amazon Quick) or to the MCP Server docs. /mcp returns 404, and MCP news is spread over about a dozen content-center posts.Source
• Your websitePricing page: Pro $9 per member a month billed yearly ($12 monthly) for 1-10 members, with "Conversational AI features"; Business $19 ($24) for 3+ members, which adds "Connect to external AI tools" (marked New) and unlimited automations; Enterprise (custom) adds Scenario Planning, Portfolios and SAML SSO; Advanced Work Management adds Control Center, Dynamic View, Data Shuttle and connectors.Source

Publish ten workflows (portfolio risk review, weekly status, resource rebalancing, intake triage) with the prompt, the sheets template, the assistant it runs in and the result. Each one has a "copy to my account" link.

Copyable examples move people from interest to use and arm the field with live demos.

• Workflows break with updates

  Test monthly.

• HiringPrincipal Technical Product Marketing Manager, AI (Bellevue or remote US, posted September 18, 2026), reporting to the VP of AI Market Strategy: "the work is the intelligence"; turn "MCP, agentic workflows, connected context" into positioning; "construct reference implementations, MCP-connected workflows, and demonstration environments"; work with Forward Deployed Engineering on marquee customers; enable sellers and partners; shape "maturity frameworks, adoption scoring" for AI activation.Source
• Press releaseMarch 24, 2026: the Smartsheet MCP Server reached "4,000 Users with 1.74 Million Total Actions" in its first week; customers "now have access to more than 35 tools for AI agents"; "48% of all actions taken by early adopters using Claude move work forward by automatically creating tasks" or making updates.Source
• Your websiteSitemap: about 6,000 URLs, including about 1,000 template articles under /content, 1,000 marketplace pages and 200 customer stories, with hreflang to German (1,456 pages), Japanese (1,450), French, Spanish, Italian, Portuguese and Russian versions on language subdomains.Source

Show three role-based starter prompts in Smart Assist (PMO, operations, marketing), learn from which ones get used, and send a weekly tip with a prompt built for the user's own sheets.

Better first questions give better first answers, and that keeps people coming back.

• Prompt fatigue

  Limit to three at a time.

• Press releaseJune 11, 2026: Smartsheet added Microsoft Copilot, ChatGPT and Google Cloud Gemini Enterprise connections to its MCP Server, alongside Claude, and launched Smart Assist inside the platform. Theme: "The Work is the Intelligence".Source
• Your websitePricing page: Pro $9 per member a month billed yearly ($12 monthly) for 1-10 members, with "Conversational AI features"; Business $19 ($24) for 3+ members, which adds "Connect to external AI tools" (marked New) and unlimited automations; Enterprise (custom) adds Scenario Planning, Portfolios and SAML SSO; Advanced Work Management adds Control Center, Dynamic View, Data Shuttle and connectors.Source
• Your websiteResearch releases: "AI adoption racing ahead of readiness" (November 2025) and a study on "traditional thinking" metrics holding back AI adoption (April 16, 2026). The YouTube channel has about 49,800 subscribers and 600 videos.Source

Add a block to the top 100 template pages: "open this template in Smartsheet and ask AI to fill it from your project", with a one-click trial that opens the template and a starter prompt. Test it against the current download block.

It turns high-volume search traffic into product trials that start with AI.

• Users want the file only

  Keep the download available.

• Your websiteSitemap: about 6,000 URLs, including about 1,000 template articles under /content, 1,000 marketplace pages and 200 customer stories, with hreflang to German (1,456 pages), Japanese (1,450), French, Spanish, Italian, Portuguese and Russian versions on language subdomains.Source
• HiringWeb and product hiring: a Senior Web UX Designer in "Digital Demand Marketing" who will "Design and build conversion-focused web pages", a Content Designer, an Engineering Manager for Dashboards, a Senior PM for the Gantt view, and Commercial Account Executives for mid-market and named accounts in the US.Source
• Your websitePricing page: Pro $9 per member a month billed yearly ($12 monthly) for 1-10 members, with "Conversational AI features"; Business $19 ($24) for 3+ members, which adds "Connect to external AI tools" (marked New) and unlimited automations; Enterprise (custom) adds Scenario Planning, Portfolios and SAML SSO; Advanced Work Management adds Control Center, Dynamic View, Data Shuttle and connectors.Source

Build two vertical packs (pharma study start-up and construction project controls) with tools, templates, prompts and compliance notes, delivered with forward deployed engineers to five lighthouse customers each.

Vertical depth wins enterprise deals where horizontal tools compete on price.

• Too narrow

  Reuse core tools and add only vertical ones.

• HiringSenior Product Manager II, Developer ecosystem MCP (remote UK, posted September 15, 2026): "With 7,500+ organisations connected across five AI platforms and an Anthropic case study validating Smartsheet's position, MCP is one of the most strategically significant product areas in the company." The role must understand "why connected organisations don't become active tool callers", champion "CLI power users, agent builders", turn pilots into "showcases, reference stories, and adoption plays", and write documentation "that makes the ecosystem self serve".Source
• HiringPrincipal Technical Product Marketing Manager, AI (Bellevue or remote US, posted September 18, 2026), reporting to the VP of AI Market Strategy: "the work is the intelligence"; turn "MCP, agentic workflows, connected context" into positioning; "construct reference implementations, MCP-connected workflows, and demonstration environments"; work with Forward Deployed Engineering on marquee customers; enable sellers and partners; shape "maturity frameworks, adoption scoring" for AI activation.Source
• Your websiteHomepage: "AI that connects systems, runs projects, and helps teams act faster"; proof points McLaren Racing "58 day deployment", Roche IT "30% more projects", Sutherland "$1M annual savings", DIRECTV "200 projects tracked"; "85%+ of Fortune 500 companies trust Smartsheet". The sitemap lists about 200 customer story pages.Source

Publish a yearly report from aggregated, anonymized usage: share of write actions, top tasks by function, adoption curves, and what separates active organisations. Launch it with analysts and at ENGAGE.

Original usage data earns press, analyst attention and AI citations, and reinforces "the work is the intelligence".

• Customer data concerns

  Aggregate only, publish the method.

• Press releaseMarch 24, 2026: the Smartsheet MCP Server reached "4,000 Users with 1.74 Million Total Actions" in its first week; customers "now have access to more than 35 tools for AI agents"; "48% of all actions taken by early adopters using Claude move work forward by automatically creating tasks" or making updates.Source
• Your websiteResearch releases: "AI adoption racing ahead of readiness" (November 2025) and a study on "traditional thinking" metrics holding back AI adoption (April 16, 2026). The YouTube channel has about 49,800 subscribers and 600 videos.Source
• Press releaseOctober 8, 2026: Smartsheet named a Leader in the Gartner Magic Quadrant for Collaborative Work Management for the fourth consecutive year. The ENGAGE 2026 customer conference runs November 3-5 in Seattle, "For the teams turning AI ambition into organizational reality".Source

Let a user in a supported assistant create a starter workspace from a conversation ("set up a launch plan for my team"), with a free trial and an invitation to colleagues. Measure new accounts and conversion.

It turns the AI connections from a retention feature into an acquisition channel.

• Low-quality signups

  Require work email and team invite.

• Press releaseJune 11, 2026: Smartsheet added Microsoft Copilot, ChatGPT and Google Cloud Gemini Enterprise connections to its MCP Server, alongside Claude, and launched Smart Assist inside the platform. Theme: "The Work is the Intelligence".Source
• Press releaseMarch 24, 2026: the Smartsheet MCP Server reached "4,000 Users with 1.74 Million Total Actions" in its first week; customers "now have access to more than 35 tools for AI agents"; "48% of all actions taken by early adopters using Claude move work forward by automatically creating tasks" or making updates.Source
• Your websitePricing page: Pro $9 per member a month billed yearly ($12 monthly) for 1-10 members, with "Conversational AI features"; Business $19 ($24) for 3+ members, which adds "Connect to external AI tools" (marked New) and unlimited automations; Enterprise (custom) adds Scenario Planning, Portfolios and SAML SSO; Advanced Work Management adds Control Center, Dynamic View, Data Shuttle and connectors.Source

Record the AI and MCP sessions, cut them into a short on-demand course with the matching prompts and templates, and use it as the follow-up for every MCP-connected account and every AI demo.

It gives the conference content a long life and a clear job in activation.

• Speakers decline recording

  Ask in advance.

• Press releaseOctober 8, 2026: Smartsheet named a Leader in the Gartner Magic Quadrant for Collaborative Work Management for the fourth consecutive year. The ENGAGE 2026 customer conference runs November 3-5 in Seattle, "For the teams turning AI ambition into organizational reality".Source
• HiringSenior Product Manager II, Developer ecosystem MCP (remote UK, posted September 15, 2026): "With 7,500+ organisations connected across five AI platforms and an Anthropic case study validating Smartsheet's position, MCP is one of the most strategically significant product areas in the company." The role must understand "why connected organisations don't become active tool callers", champion "CLI power users, agent builders", turn pilots into "showcases, reference stories, and adoption plays", and write documentation "that makes the ecosystem self serve".Source
• Developer portaldevelopers.smartsheet.com hosts the API reference and MCP Server docs (/ai-mcp/smartsheet/mcp-server and its tools list), SDKs for Python, JavaScript, Java and C#, and links to the community category "Smartsheet Builders: MCP, Agents, and API", which runs a "Mastering Smartsheet API" learning series and a webinar titled "From Available to Activated: IT's Playbook for MCP Rollout".Source

Pick one community-built agent each month, publish a short story and the code, invite the builder to a webinar, and add the agent to the showcase.

Public recognition grows the community and produces real examples for marketing.

• Unsafe agents

  Review permissions and writes before featuring.

• HiringDeveloper Community Manager (Bengaluru, posted August 24, 2026): "build, grow, and lead our developer community from the ground up", with office hours, AMAs, "developer challenges, prompts, and hackathons", "gamification and badging", tutorials and guides, and community health reporting.Source
• Your websiteApril 30, 2026: "CLI Power Tools", a free, open-source pack of three Claude Code agents (bottleneck-scanner, reassignment-helper, engagement-cloner) built against the MCP Server. On GitHub (October 21, 2026) the cli-agent-power-tools repository has 9 stars and smartsheet-mcp-community has none; the Python SDK has 82.Source
• Developer portaldevelopers.smartsheet.com hosts the API reference and MCP Server docs (/ai-mcp/smartsheet/mcp-server and its tools list), SDKs for Python, JavaScript, Java and C#, and links to the community category "Smartsheet Builders: MCP, Agents, and API", which runs a "Mastering Smartsheet API" learning series and a webinar titled "From Available to Activated: IT's Playbook for MCP Rollout".Source

Publish clear, structured answers (FAQ markup) on the MCP hub and each connector listing: which assistants, which plans, what you can ask, how admins control it. Check monthly what assistants answer for ten common questions.

Structured, consistent facts are what AI assistants quote.

• Hard to measure

  Use a fixed question set.

• Your websiteThe /ai page (checked October 21, 2026): an "MCP Connectors" section says the MCP Server "connects your live work to Claude, Copilot, Gemini, ChatGPT, Amazon Quick, and more", and "Smart Agents" are "coming soon" through an Early Adopter Program. Its only MCP links are one help article and the developer portal home page; it does not link to the connector listings in the marketplace (Claude, Microsoft Copilot, Gemini, ChatGPT, Amazon Quick) or to the MCP Server docs. /mcp returns 404, and MCP news is spread over about a dozen content-center posts.Source
• Your websiteMarketplace listing for Claude: the connector "is available to Smartsheet Business and Enterprise customers with Claude Pro, Max, Team, or Enterprise accounts"; the call to action is "Visit the Claude website to get started". Similar listings exist for Microsoft Copilot, Gemini, ChatGPT and Amazon Quick.Source
• Competitor researchRivals' own homepages: monday.com, "The AI Workspace for People & Agents"; Asana, "Work & Project Management for Human-Agent Teams"; Wrike, "the trusted work delivery platform for people and AI"; ClickUp, "Software, AI, and humans converge".See the research Source

Collect two Japanese and two APAC MCP customer stories, translate the MCP hub and the reference workflows, and run a regional webinar series with partners on rolling out AI on project data.

Regional proof and local-language guides turn fast usage growth into new enterprise deals.

• Customers decline to be named

  Publish anonymized results.

• Press releaseSeptember 9, 2026: new APAC and Japan leadership as "demand surges in Technology, Manufacturing and Professional Services", with "MCP Server Actions Up By More Than 700% Since March Launch" in the region; offices in Sydney (2020), Tokyo (2023) and Singapore. The Japanese site (jp.smartsheet.com) has about 1,450 pages, including /ai.Source
• Your websiteSitemap: about 6,000 URLs, including about 1,000 template articles under /content, 1,000 marketplace pages and 200 customer stories, with hreflang to German (1,456 pages), Japanese (1,450), French, Spanish, Italian, Portuguese and Russian versions on language subdomains.Source
• Your websiteThe /ai page (checked October 21, 2026): an "MCP Connectors" section says the MCP Server "connects your live work to Claude, Copilot, Gemini, ChatGPT, Amazon Quick, and more", and "Smart Agents" are "coming soon" through an Early Adopter Program. Its only MCP links are one help article and the developer portal home page; it does not link to the connector listings in the marketplace (Claude, Microsoft Copilot, Gemini, ChatGPT, Amazon Quick) or to the MCP Server docs. /mcp returns 404, and MCP news is spread over about a dozen content-center posts.Source