Solva growth playbook

Publish one /programs page for the buyer the AE is emailing. It should cover: who it is for (a business at the centre of its industry whose customers or partners need cover); what Solva does and what the partner does (Solva handles licensing, underwriting, claims and capacity; the partner brings customers and brand); two or three example programs, clearly labelled as illustrations; a plain walk-through of where the partner's share comes from; a launch timeline from signature to first policy; and the security proof already on /security. End the page with a short intake: industry, customers a year, what cover customers ask for today, and timing. Link it in every outbound email and add it to the main navigation. Replace the homepage News block with a post announcing the program model, and update the YC profile and launch blurb so search results tell the same story.

Buyers check the website before they reply to a cold email. A concrete example and a number turn "run your own insurance" into something an owner can picture and forward to their CFO, and the AE tells the same story on every call.

[ ] Headline: who it is for, in one sentence
[ ] Who does what: Solva (licensing, underwriting, claims, capacity) vs. partner (customers, brand)
[ ] 2-3 example programs, labelled as illustrations
[ ] Economics walk-through: premium, losses, commissions, partner share (ranges)
[ ] Launch timeline: signature to first policy
[ ] Security and AI traceability proof (link /security)
[ ] Four-question intake form
[ ] Linked in main navigation and every outbound sequence
[ ] News post announcing the program model
[ ] YC profile and launch blurb updated

• Example programs read as firm offers

  Label them as illustrations and have underwriting approve the wording.

• Economics figures read as promised returns

  Show ranges and what drives them, never a guaranteed share.

• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source
• HiringGo To Market Associate: "Research industries and build targeted lists of businesses and decision-makers"; "Run outbound by email, phone and LinkedIn, and book meetings for the team"; "Keep the CRM and pipeline clean and up to date"; "Help launch new partner programs, from onboarding to first policies"; "Share what you hear in the market to shape products, pricing and positioning".Source
• Your websiteHomepage (checked November 9, 2026): H1 "Instant Insurance.Lasting Economics." with no space after the first full stop; "We're building the AI full-stack insurer, so leading businesses can run their own insurance and protect the people they serve."; three steps: "We bring the licensed platform.", "We partner to build your own insurance." and "You grow. We handle the rest." No line of insurance, carrier or example program is named, and the only sales call to action is "Talk to our team". Meta description: "Solva is building the new risk infrastructure for insurance."Source
• Your websiteNews page and the homepage "News & Insight" block: seven posts, the newest from May 2026 ("Talanx Innovation Summit", listed twice; "Google Cloud Summit"; "TECHARENA 2026"; "A Breakout Year for Solva"; "Solva Joins Y Combinator"; and an undated post on AI claims quality assurance written for claims leaders). They cover claims AI and insurance-operations events; none explains a partner insurance program.Source
• Public profilesYC launch post, still public: "Harvey for insurance - AI that automates insurance claims and stops wrongful payouts"; agents that run on top of an insurer's existing claims systems, sold to insurers.Source
• PressRuntimeWire, September 27, 2026: "Solva builds claims AI that checks policy terms against evidence". It names no customers and says "customer-level results and the scope of adoption remain the clearest tests of the pitch".Source
• Your websiteSitemap (21 URLs, checked November 9, 2026): homepage, About, Contact, News, Security, Careers, six job posts, six news posts and three legal pages. No programs, industries, how-it-works, FAQ, pricing or case-study pages. URLs mix www and non-www hosts, seven have no lastmod date, and the Talanx Innovation Summit post featured on the homepage is not listed.Source

Write one dated proof block (what the founders built at Lassie and Zaver, with one figure per metric and an "as of" date) and use it word for word on the homepage, About, careers, every job post and the YC profile. Keep Solva's own numbers in a separate block (programs launched, policies written) as soon as it has any.

In insurance, buyers and capacity partners check claims. One named, dated figure persuades more than several larger numbers that disagree, and it removes a question from every diligence call.

• The earlier company prefers not to be named

  Describe it ("a pet insurer the team built") and keep the figures dated and consistent.

• Your websiteProof numbers: the homepage shows "$120M in premiums", "more than 300,000 risks" and "over $160M" raised, credited to "one of the world's fastest-growing insurers" the team built before, without naming it. The About page lists the founders' earlier companies, Lassie ($100M ARR, $125M raised) and Zaver (€1B+ processed a year, $40M+ raised); the careers page says "Our team built one of the world's fastest-growing insurers to $120M in revenue"; the YC launch post put Lassie at $50M.Source
• HiringCareers page: six open roles: two Software Engineers (New York), Head of Underwriting (New York), Senior Actuary (New York), Go To Market Account Executive (remote) and Go To Market Associate (New York), with applications by email. "Our team built one of the world's fastest-growing insurers to $120M in revenue and founded a bank moving over $1B a year."Source
• Public profilesYC launch post, still public: "Harvey for insurance - AI that automates insurance claims and stops wrongful payouts"; agents that run on top of an insurer's existing claims systems, sold to insurers.Source

Add an "I'm interested in" choice: launching a program, carrier or reinsurance capacity, press, or other. For programs, ask four questions: industry, customers or transactions a year, what cover customers ask for today, and target launch date. Send program leads to the AE with a reply promise shown on the page (for example, one business day), and send carrier and reinsurer enquiries to the Head of Underwriting.

Fast, prepared replies win B2B meetings. The four answers also tell the team which industries come inbound, which shapes outbound.

• More fields mean fewer submissions

  Keep only the four program questions required, and make the rest optional.

• Your websiteContact page: H1 "Talk to Solva" and "Programs, partnerships or press: we'll get you to the right person." One form (name, email, company, phone, message, website) with no qualifying questions, no stated response time and no direct email or phone number.Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source
• HiringHead of Underwriting: sets risk appetite, underwriting guidelines and authority levels for each program; underwrites new partner programs and risks outside automated rules; encodes underwriting logic into AI systems with engineers; watches loss ratios and drift; "Own relationships with carrier and reinsurance partners, including audits, bordereaux and reporting". Requires 10+ years of commercial P&C underwriting and delegated authority, MGA or program experience.Source

Add the space. Rewrite the homepage title and description around the buyer ("Launch your own insurance program: Solva handles licensing, underwriting and claims, and you keep a share of the economics"), and do the same for About, Contact and Careers. Check how the link preview looks in email and LinkedIn, since that is what an outbound prospect sees first.

The search snippet is often the first thing a prospect reads after a cold email. A clear one makes the claims-AI results below it look like history rather than the current offer.

• Search engines rewrite the description

  Make the first homepage paragraph say the same thing.

• Your websiteHomepage (checked November 9, 2026): H1 "Instant Insurance.Lasting Economics." with no space after the first full stop; "We're building the AI full-stack insurer, so leading businesses can run their own insurance and protect the people they serve."; three steps: "We bring the licensed platform.", "We partner to build your own insurance." and "You grow. We handle the rest." No line of insurance, carrier or example program is named, and the only sales call to action is "Talk to our team". Meta description: "Solva is building the new risk infrastructure for insurance."Source
• Public profilesY Combinator profile: Summer 2025 batch; one-liner "Building the new superintelligence for insurance"; team size 7; New York. The only job listed there is a Founding Engineer, while Solva's careers page lists six open roles.Source
• PressRuntimeWire, September 27, 2026: "Solva builds claims AI that checks policy terms against evidence". It names no customers and says "customer-level results and the scope of adoption remain the clearest tests of the pitch".Source

Pick one host (www) and redirect the other, list every URL on it with a lastmod date, add the missing news post, and set the sitemap to update automatically when a page or job post is published. Submit it in Search Console and check coverage after a week.

A small site with a handful of new pages depends on the sitemap to get them indexed quickly, especially the pages written for the new buyer.

• Redirect mistakes break links

  Test every sitemap URL after the change.

• Your websiteSitemap (21 URLs, checked November 9, 2026): homepage, About, Contact, News, Security, Careers, six job posts, six news posts and three legal pages. No programs, industries, how-it-works, FAQ, pricing or case-study pages. URLs mix www and non-www hosts, seven have no lastmod date, and the Talanx Innovation Summit post featured on the homepage is not listed.Source
• Your websiteNews page and the homepage "News & Insight" block: seven posts, the newest from May 2026 ("Talanx Innovation Summit", listed twice; "Google Cloud Summit"; "TECHARENA 2026"; "A Breakout Year for Solva"; "Solva Joins Y Combinator"; and an undated post on AI claims quality assurance written for claims leaders). They cover claims AI and insurance-operations events; none explains a partner insurance program.Source

For each industry the research ranks highest, publish a short page: why customers in that industry need cover, an illustrative program, the economics in ranges, and the questions owners ask. Pair each page with its own email, phone and LinkedIn sequence that links to it. Add one industry a month, and drop industries where reply rates stay low.

Industry-specific outreach gets more replies than general outreach, and each page also ranks for that industry's searches about offering insurance to customers.

• Spreading a small team too thin

  Never run more than three industries at once.

• #1 A "Programs" page that shows a business owner what a Solva program is, so cold outreach lands on the business it pitched

• HiringGo To Market Associate: "Research industries and build targeted lists of businesses and decision-makers"; "Run outbound by email, phone and LinkedIn, and book meetings for the team"; "Keep the CRM and pipeline clean and up to date"; "Help launch new partner programs, from onboarding to first policies"; "Share what you hear in the market to shape products, pricing and positioning".Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source
• Your websiteSitemap (21 URLs, checked November 9, 2026): homepage, About, Contact, News, Security, Careers, six job posts, six news posts and three legal pages. No programs, industries, how-it-works, FAQ, pricing or case-study pages. URLs mix www and non-www hosts, seven have no lastmod date, and the Talanx Innovation Summit post featured on the homepage is not listed.Source

Turn a simplified version of the actuary's model into a public calculator on the Programs page. Inputs: industry, customers or transactions a year, average order value and expected take-up. Outputs: an illustrative range of premium written, the partner's commission and a possible profit share, with the assumptions shown. Offer to email the result, which also gives the AE a qualified lead with numbers attached.

A number the owner can take to their CFO moves a deal forward faster than a promise of "lasting economics", and the inputs tell sales which prospects are big enough.

• Ranges read as promises

  Show assumptions and wide ranges, and have the full figures confirmed in a proposal.

• Ranges set expectations a program cannot meet

  Base them on conservative take-up rates.

• #1 A "Programs" page that shows a business owner what a Solva program is, so cold outreach lands on the business it pitched

• HiringSenior Actuary: builds pricing models for new and existing programs, analyses loss experience and program profitability, prepares rate filings, moves rating logic into production, models partner program economics (expected losses, commissions and profit share) and reports portfolio performance to founders, partners and capacity providers. Commercial lines P&C.Source
• Your websiteHomepage (checked November 9, 2026): H1 "Instant Insurance.Lasting Economics." with no space after the first full stop; "We're building the AI full-stack insurer, so leading businesses can run their own insurance and protect the people they serve."; three steps: "We bring the licensed platform.", "We partner to build your own insurance." and "You grow. We handle the rest." No line of insurance, carrier or example program is named, and the only sales call to action is "Talk to our team". Meta description: "Solva is building the new risk infrastructure for insurance."Source
• Competitor researchRivals' own homepages: Boost, "The full-stack digital insurance platform, built for scale", for MGAs, insurtechs and embedded platforms, with white-label products on A and A- rated carrier paper and a named example program (Startup Management Liability); Corgi, "Business Insurance at the Speed of Compute", with quotes in minutes and published planning prices (about $2,000–$4,000 a year for early startups); Qover, embedded programs in 32 countries for 440+ brands and insurers, with named case studies.See the research Source

Publish a short appetite page: the kinds of customer cover Solva wants to write (by line of business and type of customer), the kinds it does not write today, and the minimum volumes for a program to make sense. Mirror it in the AE's qualification checklist, and update it each quarter as capacity grows.

Clear appetite cuts wasted pipeline for a small team and signals underwriting discipline to carriers and reinsurers reading the same page.

• A narrow appetite scares off good prospects

  Add "ask us about anything else" with a quick yes or no.

• HiringHead of Underwriting: sets risk appetite, underwriting guidelines and authority levels for each program; underwrites new partner programs and risks outside automated rules; encodes underwriting logic into AI systems with engineers; watches loss ratios and drift; "Own relationships with carrier and reinsurance partners, including audits, bordereaux and reporting". Requires 10+ years of commercial P&C underwriting and delegated authority, MGA or program experience.Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source
• Your websiteHomepage (checked November 9, 2026): H1 "Instant Insurance.Lasting Economics." with no space after the first full stop; "We're building the AI full-stack insurer, so leading businesses can run their own insurance and protect the people they serve."; three steps: "We bring the licensed platform.", "We partner to build your own insurance." and "You grow. We handle the rest." No line of insurance, carrier or example program is named, and the only sales call to action is "Talk to our team". Meta description: "Solva is building the new risk infrastructure for insurance."Source

Publish a capacity-partner page covering underwriting governance (appetite, authority levels, human review on exceptions), data and reporting (bordereaux cadence, loss ratio dashboards, audit access), AI controls (traceability and model governance from the security page) and the team's track record. Add a "capacity partner" option to the contact form that goes to the Head of Underwriting, and use the page in outreach to program carriers and reinsurers.

Capacity is the constraint on how many programs Solva can launch. A clear, auditable story lowers the work a carrier must do before saying yes.

• Publishing internal controls in too much detail

  Describe the controls at a high level and share detail under NDA.

• HiringHead of Underwriting: sets risk appetite, underwriting guidelines and authority levels for each program; underwrites new partner programs and risks outside automated rules; encodes underwriting logic into AI systems with engineers; watches loss ratios and drift; "Own relationships with carrier and reinsurance partners, including audits, bordereaux and reporting". Requires 10+ years of commercial P&C underwriting and delegated authority, MGA or program experience.Source
• Your websiteSecurity page: SOC 2 Type II, HIPAA (a BAA is offered), ISO 27001 and GDPR with EU hosting; "Solva will never use your data to train or fine-tune any AI models"; "Every AI output generated in Solva can be traced back to the source data and prompt that produced it"; deploys on Azure, Google Cloud, AWS or self-hosted; penetration test reports on request; a Trust Center.Source
• Your websiteContact page: H1 "Talk to Solva" and "Programs, partnerships or press: we'll get you to the right person." One form (name, email, company, phone, message, website) with no qualifying questions, no stated response time and no direct email or phone number.Source

Run the claims AI on 100% of claims in every partner program and make it a named feature on the Programs page: every claim checked against the policy and evidence, issues flagged to a human, and a monthly claims-quality summary for the partner. Write the claims-QA story again for business owners ("your customers' claims are checked, fairly and fast") rather than for Chief Claims Officers.

It turns the product Solva already built into its edge against program platforms that only provide infrastructure, and it answers the brand-risk objection owners raise.

• Owners read AI claims as automated denials

  Lead with speed and fairness, and say that people make the final decision.

• #1 A "Programs" page that shows a business owner what a Solva program is, so cold outreach lands on the business it pitched

• Your websiteClaims QA post: traditional QA audits about 5% of claims; one top-10 carrier meant to audit about 1% narrowed review to California and Florida and found roughly $22 million in recoverable opportunity; "Instead of auditing 1% or 5% of claims, carriers can evaluate 100%."Source
• Public profilesYC launch post, still public: "Harvey for insurance - AI that automates insurance claims and stops wrongful payouts"; agents that run on top of an insurer's existing claims systems, sold to insurers.Source
• Your websiteTalanx Innovation Summit post (May 2026): a Claims AI Lab, "an international forum focused on the practical use of AI in claims and insurance operations"; "Not demos. Not isolated pilots. Real systems, inside real operations." The Google Cloud Summit post (May 2026): "AI in insurance cannot be a black box, and it should not replace expert decision-making."Source
• Your websiteHomepage (checked November 9, 2026): H1 "Instant Insurance.Lasting Economics." with no space after the first full stop; "We're building the AI full-stack insurer, so leading businesses can run their own insurance and protect the people they serve."; three steps: "We bring the licensed platform.", "We partner to build your own insurance." and "You grow. We handle the rest." No line of insurance, carrier or example program is named, and the only sales call to action is "Talk to our team". Meta description: "Solva is building the new risk infrastructure for insurance."Source

Publish one post a month for owners and CFOs: what offering insurance to customers looks like in a given industry, how the economics work, what a launch involves, and common mistakes. Share each one on the CEO's and the company's LinkedIn, and add it to outbound sequences as a follow-up touch. Keep event recaps, but shorter and below the owner content.

Outbound needs reasons to follow up, and a buyer who has read two useful posts takes the meeting more readily. The posts also replace the claims-AI story in search over time.

• Founder time runs short

  Write from recorded customer calls and edit, rather than starting from scratch.

• Your websiteNews page and the homepage "News & Insight" block: seven posts, the newest from May 2026 ("Talanx Innovation Summit", listed twice; "Google Cloud Summit"; "TECHARENA 2026"; "A Breakout Year for Solva"; "Solva Joins Y Combinator"; and an undated post on AI claims quality assurance written for claims leaders). They cover claims AI and insurance-operations events; none explains a partner insurance program.Source
• Your website"A Breakout Year for Solva" (December 2025): "2025 was a breakout year for Solva"; technology moved "from early testing into everyday use"; plans to expand with partners into more markets and more of the insurance value chain. No numbers, partners or customers are named.Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source

Build a list of portfolio companies whose customers need cover (marketplaces, vertical software and platforms that sell to small businesses), rank them with the GTM Associate, and send each investor a short, forwardable intro note with a link to the matching industry page. Post a short offer on YC's internal founder channels. Give every intro a fast, prepared first call.

Founders take meetings from their investors' introductions, and fellow startups move faster than traditional mid-size businesses, which suits the first case studies.

• Startups are too small for a program

  Filter on customer count and transaction volume first.

• Your websiteHomepage logos: backers First Round, Y Combinator, SV Angel and Microsoft; "Proud part of" InsurTech NY, Insurtech Association, CLM, PLUS, Insurtech UK and Swiss Insurtech Hub. The About page adds that its backers represent $220B+ in global premiums.Source
• Public profilesY Combinator profile: Summer 2025 batch; one-liner "Building the new superintelligence for insurance"; team size 7; New York. The only job listed there is a Founding Engineer, while Solva's careers page lists six open roles.Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source

Pick one industry where a software platform runs most businesses' bookings or payments. Propose a co-branded program the platform offers to its customers, with Solva handling underwriting and claims and the platform sharing the economics. Build one integration (quote and bind inside the platform), launch with ten pilot businesses, then open it to the platform's whole base.

Distribution through a platform gives each program many sellers at once, and it suits Solva's API-first engineering.

• Platform deals take a long time to sign

  Run two in parallel, and start with a pilot rather than an exclusive.

• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source
• Competitor researchRivals' own homepages: Boost, "The full-stack digital insurance platform, built for scale", for MGAs, insurtechs and embedded platforms, with white-label products on A and A- rated carrier paper and a named example program (Startup Management Liability); Corgi, "Business Insurance at the Speed of Compute", with quotes in minutes and published planning prices (about $2,000–$4,000 a year for early startups); Qover, embedded programs in 32 countries for 440+ brands and insurers, with named case studies.See the research Source
• HiringSoftware Engineer: builds production systems that underwrite, price and pay out insurance risk (Go, Python, Postgres, GCP/AWS, Kubernetes, React), shipping fast and iterating with customers; "Set the bar for AI security and accountability - there are no (good) best practices so we're creating them ourselves."Source

For each target industry, find its main US trade show or association meeting. Go as a visitor first, booking ten meetings in advance through outbound, then speak or exhibit once there is a case study to show. Keep one insurtech event a year for capacity partners and hiring.

In-person meetings shorten B2B sales cycles, and at an industry show Solva is likely to be the only insurance-program option in the room.

• Wrong show, few decision-makers

  Go as a visitor before paying to exhibit.

• #6 One page and one outbound sequence per target industry, built from the GTM Associate's research

• Your websiteHomepage logos: backers First Round, Y Combinator, SV Angel and Microsoft; "Proud part of" InsurTech NY, Insurtech Association, CLM, PLUS, Insurtech UK and Swiss Insurtech Hub. The About page adds that its backers represent $220B+ in global premiums.Source
• Your websiteTalanx Innovation Summit post (May 2026): a Claims AI Lab, "an international forum focused on the practical use of AI in claims and insurance operations"; "Not demos. Not isolated pilots. Real systems, inside real operations." The Google Cloud Summit post (May 2026): "AI in insurance cannot be a black box, and it should not replace expert decision-making."Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source

Write a shared launch plan with fixed steps and owners: kickoff, underwriting sign-off, pricing, rate filing where needed, checkout or sales-script integration, partner staff training, a soft launch to a slice of customers, then full launch. Give each partner a shared tracker and a weekly 20-minute check-in. Publish a simplified version of the timeline on the Programs page.

Time to first policy is the activation moment for a program business. A clear plan keeps partners engaged after signature and frees the AE to keep selling.

• Regulatory filings set the pace

  Start filings at signature and use pre-approved products where possible.

• HiringGo To Market Associate: "Research industries and build targeted lists of businesses and decision-makers"; "Run outbound by email, phone and LinkedIn, and book meetings for the team"; "Keep the CRM and pipeline clean and up to date"; "Help launch new partner programs, from onboarding to first policies"; "Share what you hear in the market to shape products, pricing and positioning".Source
• HiringHead of Underwriting: sets risk appetite, underwriting guidelines and authority levels for each program; underwrites new partner programs and risks outside automated rules; encodes underwriting logic into AI systems with engineers; watches loss ratios and drift; "Own relationships with carrier and reinsurance partners, including audits, bordereaux and reporting". Requires 10+ years of commercial P&C underwriting and delegated authority, MGA or program experience.Source
• HiringSenior Actuary: builds pricing models for new and existing programs, analyses loss experience and program profitability, prepares rate filings, moves rating logic into production, models partner program economics (expected losses, commissions and profit share) and reports portfolio performance to founders, partners and capacity providers. Commercial lines P&C.Source

Send each partner a one-page monthly report: policies sold and take-up rate, premium, claims paid and how fast, customer satisfaction on claims, their commission and profit-share position, and one recommendation (for example, where in checkout take-up is lowest). Build it from the same data as the carrier reports so it costs little extra to produce.

Visible earnings keep the partner's own team selling the program, and the recommendation creates a reason to talk every month.

• Early loss ratios look volatile

  Show rolling figures and explain small-sample swings.

• #15 A launch playbook that gets every signed partner to its first policy in 30 days

• HiringSenior Actuary: builds pricing models for new and existing programs, analyses loss experience and program profitability, prepares rate filings, moves rating logic into production, models partner program economics (expected losses, commissions and profit share) and reports portfolio performance to founders, partners and capacity providers. Commercial lines P&C.Source
• HiringHead of Underwriting: sets risk appetite, underwriting guidelines and authority levels for each program; underwrites new partner programs and risks outside automated rules; encodes underwriting logic into AI systems with engineers; watches loss ratios and drift; "Own relationships with carrier and reinsurance partners, including audits, bordereaux and reporting". Requires 10+ years of commercial P&C underwriting and delegated authority, MGA or program experience.Source
• Your websiteSecurity page: SOC 2 Type II, HIPAA (a BAA is offered), ISO 27001 and GDPR with EU hosting; "Solva will never use your data to train or fine-tune any AI models"; "Every AI output generated in Solva can be traced back to the source data and prompt that produced it"; deploys on Azure, Google Cloud, AWS or self-hosted; penetration test reports on request; a Trust Center.Source

Add a short "Who stands behind your program" section to the Programs page: Solva's licences and where they apply, the type and rating of the carrier and reinsurance capacity it works with (named as soon as partners agree), who handles and pays claims, and how customer complaints are handled. Link the Trust Center for data questions.

Answering diligence questions up front shortens legal review, and naming the capacity behind the program builds trust that the logos of tech investors can't.

• Partners won't be named yet

  Describe the capacity by type and rating until they agree.

• #1 A "Programs" page that shows a business owner what a Solva program is, so cold outreach lands on the business it pitched

• Your websiteHomepage (checked November 9, 2026): H1 "Instant Insurance.Lasting Economics." with no space after the first full stop; "We're building the AI full-stack insurer, so leading businesses can run their own insurance and protect the people they serve."; three steps: "We bring the licensed platform.", "We partner to build your own insurance." and "You grow. We handle the rest." No line of insurance, carrier or example program is named, and the only sales call to action is "Talk to our team". Meta description: "Solva is building the new risk infrastructure for insurance."Source
• Competitor researchRivals' own homepages: Boost, "The full-stack digital insurance platform, built for scale", for MGAs, insurtechs and embedded platforms, with white-label products on A and A- rated carrier paper and a named example program (Startup Management Liability); Corgi, "Business Insurance at the Speed of Compute", with quotes in minutes and published planning prices (about $2,000–$4,000 a year for early startups); Qover, embedded programs in 32 countries for 440+ brands and insurers, with named case studies.See the research Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source

Build a guided flow: the business describes its industry, customers and what they buy. Solva's rules and models return a draft program (suggested cover, an indicative price per customer, expected take-up, economics ranges and a launch timeline), and a person reviews it before any commitment. Make the draft shareable inside the prospect's company, and route it to the AE with every input attached.

A draft in minutes makes Solva's speed visible before a call, and every draft is a qualified lead with its economics already worked out.

• Drafts read as binding quotes

  Label them "indicative" and require human review before any offer.

• Poor-fit businesses fill the funnel

  Show the published appetite before the flow starts.

• #7 A program economics calculator: a business enters its volumes and sees an illustrative range for what a program could earn
• #8 Publish what Solva will and won't insure, so outbound only chases businesses that can launch

• Competitor researchRivals' own homepages: Boost, "The full-stack digital insurance platform, built for scale", for MGAs, insurtechs and embedded platforms, with white-label products on A and A- rated carrier paper and a named example program (Startup Management Liability); Corgi, "Business Insurance at the Speed of Compute", with quotes in minutes and published planning prices (about $2,000–$4,000 a year for early startups); Qover, embedded programs in 32 countries for 440+ brands and insurers, with named case studies.See the research Source
• HiringSoftware Engineer: builds production systems that underwrite, price and pay out insurance risk (Go, Python, Postgres, GCP/AWS, Kubernetes, React), shipping fast and iterating with customers; "Set the bar for AI security and accountability - there are no (good) best practices so we're creating them ourselves."Source
• HiringSenior Actuary: builds pricing models for new and existing programs, analyses loss experience and program profitability, prepares rate filings, moves rating logic into production, models partner program economics (expected losses, commissions and profit share) and reports portfolio performance to founders, partners and capacity providers. Commercial lines P&C.Source

Choose the most promising signed partner and give it full support (launch team, pricing priority, claims QA, monthly reports) in return for a public case study at 90 days: take-up rate, premium written, claims speed and the partner's earnings, with the partner's approval. Turn it into a page, a news post, a talk at the partner's industry trade show and a slide for every proposal.

One credible, named result moves more deals than any amount of messaging, and it answers the press's open question directly.

• Results are modest at 90 days

  Publish the launch speed and claims experience first, and the earnings at six months.

• #15 A launch playbook that gets every signed partner to its first policy in 30 days
• #16 A monthly program report for each partner: policies sold, premium, claims and their share

• PressRuntimeWire, September 27, 2026: "Solva builds claims AI that checks policy terms against evidence". It names no customers and says "customer-level results and the scope of adoption remain the clearest tests of the pitch".Source
• Your website"A Breakout Year for Solva" (December 2025): "2025 was a breakout year for Solva"; technology moved "from early testing into everyday use"; plans to expand with partners into more markets and more of the insurance value chain. No numbers, partners or customers are named.Source
• Competitor researchRivals' own homepages: Boost, "The full-stack digital insurance platform, built for scale", for MGAs, insurtechs and embedded platforms, with white-label products on A and A- rated carrier paper and a named example program (Startup Management Liability); Corgi, "Business Insurance at the Speed of Compute", with quotes in minutes and published planning prices (about $2,000–$4,000 a year for early startups); Qover, embedded programs in 32 countries for 440+ brands and insurers, with named case studies.See the research Source

After the first US case study, test Europe with one industry in one country. Use existing European insurance relationships for capacity, reuse the program designer and claims QA, and hire one local GTM lead. Decide at the end of two quarters, based on time to first policy and economics compared with the US.

The compliance base and network are already in place, and a second market lets the same product and claims AI earn more without starting again.

• Splitting focus before the US works

  Start only after a published US case study.

• #19 Launch one flagship program and publish it as a case study with real numbers

• Your websiteSecurity page: SOC 2 Type II, HIPAA (a BAA is offered), ISO 27001 and GDPR with EU hosting; "Solva will never use your data to train or fine-tune any AI models"; "Every AI output generated in Solva can be traced back to the source data and prompt that produced it"; deploys on Azure, Google Cloud, AWS or self-hosted; penetration test reports on request; a Trust Center.Source
• Your websiteHomepage logos: backers First Round, Y Combinator, SV Angel and Microsoft; "Proud part of" InsurTech NY, Insurtech Association, CLM, PLUS, Insurtech UK and Swiss Insurtech Hub. The About page adds that its backers represent $220B+ in global premiums.Source
• Your website"A Breakout Year for Solva" (December 2025): "2025 was a breakout year for Solva"; technology moved "from early testing into everyday use"; plans to expand with partners into more markets and more of the insurance value chain. No numbers, partners or customers are named.Source

Add three standard questions to every discovery call and a short survey sent to target lists: do you offer insurance to customers, through whom, what share do you keep, and what stops you. Publish the results once a year by industry, with charts and a press release, and use them as the opener for the next year's outbound.

Original data earns press and links, gives the AE a reason to call, and positions Solva as the expert on businesses offering insurance rather than on claims AI.

• Too few answers to be credible

  Publish only industries with enough responses, and state the sample size.

• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source
• Your websiteNews page and the homepage "News & Insight" block: seven posts, the newest from May 2026 ("Talanx Innovation Summit", listed twice; "Google Cloud Summit"; "TECHARENA 2026"; "A Breakout Year for Solva"; "Solva Joins Y Combinator"; and an undated post on AI claims quality assurance written for claims leaders). They cover claims AI and insurance-operations events; none explains a partner insurance program.Source
• Your website"A Breakout Year for Solva" (December 2025): "2025 was a breakout year for Solva"; technology moved "from early testing into everyday use"; plans to expand with partners into more markets and more of the insurance value chain. No numbers, partners or customers are named.Source

Offer businesses with an existing customer insurance offer a free, confidential review: take-up, the share they keep, claims experience reported by their customers, and what a program they partly own could earn instead. Deliver a two-page memo from the actuary. It is both a lead magnet for outbound ("see what your current offer earns you") and a qualified pipeline of businesses that already sell insurance.

Businesses already offering cover are the easiest to switch: they know the value, and a number showing what they leave on the table creates urgency.

• Actuarial time gets used up

  Cap at four reviews a month and qualify on size first.

• HiringSenior Actuary: builds pricing models for new and existing programs, analyses loss experience and program profitability, prepares rate filings, moves rating logic into production, models partner program economics (expected losses, commissions and profit share) and reports portfolio performance to founders, partners and capacity providers. Commercial lines P&C.Source
• HiringGo To Market Account Executive (Solva's first AE): "Build and run outbound to owners and executives at mid-size businesses across the US", starting with cold email; turn conversations into signed partners and launched insurance programs; shape products, pricing and positioning with the founders and engineers; meet partners in person; help write the sales playbook and hire the team that follows. "Gold star if you hold a P&C insurance license, or are willing to get one".Source
• Your websiteClaims QA post: traditional QA audits about 5% of claims; one top-10 carrier meant to audit about 1% narrowed review to California and Florida and found roughly $22 million in recoverable opportunity; "Instead of auditing 1% or 5% of claims, carriers can evaluate 100%."Source

Write and publish a short, versioned standard: traceability to source and prompt, human review thresholds, no training on customer data, audit logs, and how decisions are explained to policyholders. Invite carriers, capacity partners and industry groups Solva already belongs to (InsurTech NY, Insurtech Association) to comment, and show that Solva's programs meet it.

Carriers, reinsurers and partner businesses all worry about AI in claims and underwriting. Publishing the standard makes Solva the reference point and lowers diligence for every capacity deal.

• Publishing creates a public bar Solva must meet

  Publish only what Solva already does, and add more as it is built.

• HiringSoftware Engineer: builds production systems that underwrite, price and pay out insurance risk (Go, Python, Postgres, GCP/AWS, Kubernetes, React), shipping fast and iterating with customers; "Set the bar for AI security and accountability - there are no (good) best practices so we're creating them ourselves."Source
• Your websiteSecurity page: SOC 2 Type II, HIPAA (a BAA is offered), ISO 27001 and GDPR with EU hosting; "Solva will never use your data to train or fine-tune any AI models"; "Every AI output generated in Solva can be traced back to the source data and prompt that produced it"; deploys on Azure, Google Cloud, AWS or self-hosted; penetration test reports on request; a Trust Center.Source
• Your websiteTalanx Innovation Summit post (May 2026): a Claims AI Lab, "an international forum focused on the practical use of AI in claims and insurance operations"; "Not demos. Not isolated pilots. Real systems, inside real operations." The Google Cloud Summit post (May 2026): "AI in insurance cannot be a black box, and it should not replace expert decision-making."Source