VIA growth playbook

Write one case study with Hope for Haiti (problem, how stipends are delivered offline, amounts, time saved, fraud and safety effects, a quote and photos), and build a "Digital aid payments" page for NGOs and donors: how it works without connectivity, what the recipient needs, compliance and traceability, the Kura merchant model, and a demo request form that asks for organization type, country and number of recipients. Link it from the Wallet page and the homepage payments block.

Aid organizations buy on peer proof and on evidence that it works in the field. A case study and a dedicated form turn press coverage into inbound partnership requests, which the role is measured on.

[ ] Headline for NGOs and donors, not crypto users
[ ] How it works without connectivity, in four steps
[ ] What the recipient needs (smartphone app or SMS via Kura)
[ ] Hope for Haiti results: $200,000+, 325 mothers, stipends
[ ] Traceability and compliance summary
[ ] Partner logos: Hope for Haiti, Kura, Stellar Development Foundation
[ ] Demo form: organization type, countries, number of recipients
[ ] Link from /wallet/ and the homepage payments block

• Recipient privacy

  No identifiable recipients; use staff and partner voices.

• Partner approval delays

  Draft from the public press releases and confirm figures only.

• Your websitePress release, March 26, 2026: VIA's cashless aid program with Hope for Haiti "is delivering more than $200,000 in nutritional support to 325 mothers", now extended to stipends for staff and community workers in "low-bandwidth and infrastructure-constrained environments"; "VIA is exploring expansion into additional countries".Source
• Your websiteVIA Wallet page: "Send stablecoins anywhere on Earth, even when offline", "Resilient aid. Global impact.", with three press-release cards (Hope for Haiti, Kura, Stellar Development Foundation) and a generic "Get in touch" at the end. The sitemap has dedicated demo pages for VIA ZTF (/via-ztf/get-a-demo/) and Quantum Transfer (/via-qt/get-a-demo/), but none for the wallet or payments.Source
• Your websitePress release, January 14, 2026: VIA and Kura (Boston fintech) secure cross-border payments to Haiti through vetted merchants; recipients need "only SMS or text capability"; fraud and fees "reportedly impact merchant profits by 15% to 20%".Source
• HiringProduct Marketing Lead, Digital Payments (Somerville, open since June 30, 2026): "completely own VIA's presence in the payments sector from end to end"; primary marketing contact for "a growing portfolio of payment, enterprise, and humanitarian partners"; "Co-author joint press releases, lead the creation of collaborative case studies, and coordinate compelling video testimonials" to "drive inbound demand for future partnerships"; run targeted events; "Own the payments digital presence: Maintain and optimize our partner-facing web pages."Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source

Ship the toolkit first: profile boilerplate, headshots, LinkedIn headers, a short do-and-don't list on what can be said about customers, and three ready-to-share posts (the IL5 news, the 25th patent, an open role). Present it at All Hands and track who shares.

Employee posts reach several times more people than company page posts, and it also helps the hiring push.

• Oversharing sensitive work

  Approval step for anything about customers or deployments.

• HiringSocial Media Lead (Somerville or Washington, DC, posted October 1, 2026): own strategy across "LinkedIn, X, Instagram, Threads, Facebook, and YouTube" and decide where to grow next on "Reddit, Medium, Substack"; "connect social performance to VIA's brand, marketing, and pipeline goals"; decide when paid campaigns make sense; "Own and grow our CEO's social presence, starting with LinkedIn"; launch an employee "social media ambassador program"; lead "real-time social coverage of conferences"; build "the review and approval process" for what can be shared about customers and deployments. First 90 days: audit every channel and competitor, guidelines and toolkit, a CEO content plan, baseline metrics.Source
• HiringVIA's Greenhouse board lists 15 open roles in Somerville and Washington, DC: data analytics and data platform engineers, DevOps, software engineers including cryptography, a Principal Product Designer, the three marketing roles above and a "Future VIAneer" talent community. The site menu also promotes VIA YOU, a newly launched career-growth program.Source
• Your websitePress release, April 20, 2026: the Department of the Air Force granted an IL5 continuous Authority to Operate to eJARVIS, "a USAF-configured version of VIA's commercial SLAM (Share Less, Ask More) AI solution"; "VIA has upgraded LLMs nine times while maintaining cATO".Source
• Your websiteEvents page lists three upcoming events: an invite-only lunch on correctional intelligence in Zürich (November 3, 2026), a Zürich meeting of financial leaders on zero trust (November 4) and Spookstock in Washington, DC (November 7). VIA has offices in Somerville, Washington, DC and Switzerland and announced its 25th patent.Source

Cache the HTML at the CDN, preload the hero image, defer the slider and widget scripts, remove unused theme JavaScript and CSS, and self-host the fonts. Recheck in PageSpeed and in the Chrome UX Report after 28 days.

Passing Core Web Vitals helps search rankings and keeps defense and enterprise visitors on the page long enough to request a demo.

• Theme breakage

  Test on a staging copy first.

• Google PageSpeedHomepage on mobile (October 21, 2026): performance 66/100; main content appears at 6.0 s in the lab (target 2.5 s); real Chrome visitors: Largest Contentful Paint 4.95 s, so the page fails Core Web Vitals on LCP, with server response 2.2 s at the 75th percentile. 3.5 MB download; render-blocking requests cost about 1.7 s, unused JavaScript 238 KB, unused CSS 133 KB. 23 images have no alt text and Lighthouse lists 7 accessibility problems including contrast and missing link names.Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source

For each event, plan three short clips and a photo set, post the same day, and publish a recap page within a week with the main takeaways, a speaker quote and a follow-up offer (briefing or demo). Send the recap to attendees and invitees who did not come.

Recaps keep the conversation going after the room empties and give sales a reason to follow up.

• Invite-only events are sensitive

  Agree what can be shown before filming.

• Your websiteEvents page lists three upcoming events: an invite-only lunch on correctional intelligence in Zürich (November 3, 2026), a Zürich meeting of financial leaders on zero trust (November 4) and Spookstock in Washington, DC (November 7). VIA has offices in Somerville, Washington, DC and Switzerland and announced its 25th patent.Source
• HiringVideo and Multimedia Production Sr. Specialist (posted October 7, 2026), "our first dedicated multimedia hire": turn "Zero Trust identity and quantum-resistant data transfer into clear visual stories for government, critical infrastructure, and humanitarian audiences"; product explainers, customer stories, short-form clips; "Lead production of VIA's podcast"; event coverage "turned around the same week"; first 90 days include shipping a first product explainer or customer story.Source
• HiringSocial Media Lead (Somerville or Washington, DC, posted October 1, 2026): own strategy across "LinkedIn, X, Instagram, Threads, Facebook, and YouTube" and decide where to grow next on "Reddit, Medium, Substack"; "connect social performance to VIA's brand, marketing, and pipeline goals"; decide when paid campaigns make sense; "Own and grow our CEO's social presence, starting with LinkedIn"; launch an employee "social media ambassador program"; lead "real-time social coverage of conferences"; build "the review and approval process" for what can be shared about customers and deployments. First 90 days: audit every channel and competitor, guidelines and toolkit, a CEO content plan, baseline metrics.Source

Review DMARC reports for all legitimate senders (Google Workspace, HubSpot and others), make sure each signs with DKIM, then keep the policy at enforcement.

It protects the brand from spoofed mail and shows security buyers the basics are done.

• Legitimate mail blocked

  Roll out in stages.

• DNS checkPublic email authentication records for solvewithvia.com reviewed October 21, 2026.Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source

Build a partners page with each partner's role, joint use case and logo, a co-marketing kit (approved boilerplate, joint one-pager, social templates) and a partner intake form for organizations that want to integrate.

Partners promote what is easy to share, and a public page tells prospects who VIA already works with.

• Partners slow to approve

  Start with what is already public.

• HiringProduct Marketing Lead, Digital Payments (Somerville, open since June 30, 2026): "completely own VIA's presence in the payments sector from end to end"; primary marketing contact for "a growing portfolio of payment, enterprise, and humanitarian partners"; "Co-author joint press releases, lead the creation of collaborative case studies, and coordinate compelling video testimonials" to "drive inbound demand for future partnerships"; run targeted events; "Own the payments digital presence: Maintain and optimize our partner-facing web pages."Source
• Your websitePress release, January 14, 2026: VIA and Kura (Boston fintech) secure cross-border payments to Haiti through vetted merchants; recipients need "only SMS or text capability"; fraud and fees "reportedly impact merchant profits by 15% to 20%".Source
• Your websiteVIA Wallet page: "Send stablecoins anywhere on Earth, even when offline", "Resilient aid. Global impact.", with three press-release cards (Hope for Haiti, Kura, Stellar Development Foundation) and a generic "Get in touch" at the end. The sitemap has dedicated demo pages for VIA ZTF (/via-ztf/get-a-demo/) and Quantum Transfer (/via-qt/get-a-demo/), but none for the wallet or payments.Source

Produce five short explainers (Wallet offline payment, ZTF passwordless login, Quantum Transfer, SLAM AI, GHOST) showing the product working, with an engineer explaining the "so what". Put each on its product page, YouTube and LinkedIn.

Video explains complex security products faster than text and gives sales a shareable asset after every meeting.

• Security of demos

  Use demo environments only.

• HiringVideo and Multimedia Production Sr. Specialist (posted October 7, 2026), "our first dedicated multimedia hire": turn "Zero Trust identity and quantum-resistant data transfer into clear visual stories for government, critical infrastructure, and humanitarian audiences"; product explainers, customer stories, short-form clips; "Lead production of VIA's podcast"; event coverage "turned around the same week"; first 90 days include shipping a first product explainer or customer story.Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source
• Your websiteVIA Wallet page: "Send stablecoins anywhere on Earth, even when offline", "Resilient aid. Global impact.", with three press-release cards (Hope for Haiti, Kura, Stellar Development Foundation) and a generic "Get in touch" at the end. The sitemap has dedicated demo pages for VIA ZTF (/via-ztf/get-a-demo/) and Quantum Transfer (/via-qt/get-a-demo/), but none for the wallet or payments.Source
• Your websiteGHOST page: "16,122 Contraband cell phones terminated", "100% Terminations accuracy", "98% Reduction in analysis time and cost" (customer data, January 2024 to October 2026), and a Georgia RICO case. The sitemap shows 2026 posts on the ACA Congress of Correction, the Correctional Leaders Association, the Correctional Technology Association, ACIL, ADOC and IJIS.Source

Relaunch VIA Visionaries as a monthly podcast and video series with guests from defense, corrections, humanitarian aid and payments; build a hub page with episodes and transcripts; cut clips for social.

Interviews build relationships with the guests, who are often buyers or influencers, and give the social team a steady supply of content.

• Low audience early

  Measure guest relationships, not just downloads.

• HiringVideo and Multimedia Production Sr. Specialist (posted October 7, 2026), "our first dedicated multimedia hire": turn "Zero Trust identity and quantum-resistant data transfer into clear visual stories for government, critical infrastructure, and humanitarian audiences"; product explainers, customer stories, short-form clips; "Lead production of VIA's podcast"; event coverage "turned around the same week"; first 90 days include shipping a first product explainer or customer story.Source
• Your websiteSitemap (333 URLs, read October 21, 2026): about 250 posts, many from VIA's 2019-2023 energy and blockchain period ("Transformer Tuesday", GDAC for utilities, EV charging, a Van Halen smart-contract post), the 2022-23 "VIA Visionaries" interview series, four posts about guest podcast appearances but no podcast page, and a Knowledge Hub with five resources.Source
• HiringSocial Media Lead (Somerville or Washington, DC, posted October 1, 2026): own strategy across "LinkedIn, X, Instagram, Threads, Facebook, and YouTube" and decide where to grow next on "Reddit, Medium, Substack"; "connect social performance to VIA's brand, marketing, and pipeline goals"; decide when paid campaigns make sense; "Own and grow our CEO's social presence, starting with LinkedIn"; launch an employee "social media ambassador program"; lead "real-time social coverage of conferences"; build "the review and approval process" for what can be shared about customers and deployments. First 90 days: audit every channel and competitor, guidelines and toolkit, a CEO content plan, baseline metrics.Source

Plan two posts a week from the CEO: one point of view (quantum risk, AI with guardrails, aid without cash), one proof point (IL5, GHOST results, Haiti). Turn each talk into a post and clip, and reply to comments from buyers.

In defense and public sector sales, the founder's voice is often the first trust signal a buyer sees.

• Inconsistent cadence

  Batch-record ideas monthly.

• HiringSocial Media Lead (Somerville or Washington, DC, posted October 1, 2026): own strategy across "LinkedIn, X, Instagram, Threads, Facebook, and YouTube" and decide where to grow next on "Reddit, Medium, Substack"; "connect social performance to VIA's brand, marketing, and pipeline goals"; decide when paid campaigns make sense; "Own and grow our CEO's social presence, starting with LinkedIn"; launch an employee "social media ambassador program"; lead "real-time social coverage of conferences"; build "the review and approval process" for what can be shared about customers and deployments. First 90 days: audit every channel and competitor, guidelines and toolkit, a CEO content plan, baseline metrics.Source
• Your websitePress release, April 20, 2026: the Department of the Air Force granted an IL5 continuous Authority to Operate to eJARVIS, "a USAF-configured version of VIA's commercial SLAM (Share Less, Ask More) AI solution"; "VIA has upgraded LLMs nine times while maintaining cATO".Source
• Your websiteGHOST page: "16,122 Contraband cell phones terminated", "100% Terminations accuracy", "98% Reduction in analysis time and cost" (customer data, January 2024 to October 2026), and a Georgia RICO case. The sitemap shows 2026 posts on the ACA Congress of Correction, the Correctional Leaders Association, the Correctional Technology Association, ACIL, ADOC and IJIS.Source
• Your websitePress release, March 26, 2026: VIA's cashless aid program with Hope for Haiti "is delivering more than $200,000 in nutritional support to 325 mothers", now extended to stipends for staff and community workers in "low-bandwidth and infrastructure-constrained environments"; "VIA is exploring expansion into additional countries".Source

Build a list of state corrections departments, rank them by contraband problem and budget timing, and run a sequence: a one-page results brief, a peer call with a current customer where allowed, and a briefing at the next conference. Publish a Georgia story if approval allows.

Peer proof shortens public-sector sales cycles, and the conference calendar already provides the meetings.

• Customers cannot be named

  Use anonymized results and peer calls.

• Your websiteGHOST page: "16,122 Contraband cell phones terminated", "100% Terminations accuracy", "98% Reduction in analysis time and cost" (customer data, January 2024 to October 2026), and a Georgia RICO case. The sitemap shows 2026 posts on the ACA Congress of Correction, the Correctional Leaders Association, the Correctional Technology Association, ACIL, ADOC and IJIS.Source
• Your websiteState page: "VIA is trusted by multiple U.S. states and the Pentagon. While we can't disclose specific projects, our proven track record with these elite organizations speaks to the unparalleled security we provide." It lists CAGE, DUNS, Navy DADMS and UEI registrations and a public-sector sales lead.Source
• Your websiteEvents page lists three upcoming events: an invite-only lunch on correctional intelligence in Zürich (November 3, 2026), a Zürich meeting of financial leaders on zero trust (November 4) and Spookstock in Washington, DC (November 7). VIA has offices in Somerville, Washington, DC and Switzerland and announced its 25th patent.Source

Write a short page for each path: what it means, who can use it, how long it takes and what to send to contracting, with a contact form for procurement questions. Link every badge to it.

Removing procurement uncertainty is often the step that turns interest into a contract in defense.

• Out-of-date vehicles

  Date the page and review quarterly.

• Your websiteMilitary page: badges for "ATO* with USAF at IL5", "No compete procurement", "DIU Success Memo", "SBIR Phase III awardable", "Tradewinds awardable" and "STRATFI winner (2023)"; partners include U.S. Space Force, DIU, the Intelligence Community and the Chief Digital and Artificial Intelligence Office. None of the badges links to an explanation of how a program office can buy.Source
• Your websitePress release, April 20, 2026: the Department of the Air Force granted an IL5 continuous Authority to Operate to eJARVIS, "a USAF-configured version of VIA's commercial SLAM (Share Less, Ask More) AI solution"; "VIA has upgraded LLMs nine times while maintaining cATO".Source
• Your websiteState page: "VIA is trusted by multiple U.S. states and the Pentagon. While we can't disclose specific projects, our proven track record with these elite organizations speaks to the unparalleled security we provide." It lists CAGE, DUNS, Navy DADMS and UEI registrations and a public-sector sales lead.Source

Run small LinkedIn campaigns two weeks before and after each show, aimed at the attending organizations and job titles, offering a booth meeting or a briefing. Measure meetings, not clicks.

Paid reach into a known audience before a show fills the meeting calendar.

• Small audiences cost more

  Keep budgets small and measure meetings.

• HiringSocial Media Lead (Somerville or Washington, DC, posted October 1, 2026): own strategy across "LinkedIn, X, Instagram, Threads, Facebook, and YouTube" and decide where to grow next on "Reddit, Medium, Substack"; "connect social performance to VIA's brand, marketing, and pipeline goals"; decide when paid campaigns make sense; "Own and grow our CEO's social presence, starting with LinkedIn"; launch an employee "social media ambassador program"; lead "real-time social coverage of conferences"; build "the review and approval process" for what can be shared about customers and deployments. First 90 days: audit every channel and competitor, guidelines and toolkit, a CEO content plan, baseline metrics.Source
• Your websiteSitemap (333 URLs, read October 21, 2026): about 250 posts, many from VIA's 2019-2023 energy and blockchain period ("Transformer Tuesday", GDAC for utilities, EV charging, a Van Halen smart-contract post), the 2022-23 "VIA Visionaries" interview series, four posts about guest podcast appearances but no podcast page, and a Knowledge Hub with five resources.Source
• Your websiteMilitary page: badges for "ATO* with USAF at IL5", "No compete procurement", "DIU Success Memo", "SBIR Phase III awardable", "Tradewinds awardable" and "STRATFI winner (2023)"; partners include U.S. Space Force, DIU, the Intelligence Community and the Chief Digital and Artificial Intelligence Office. None of the badges links to an explanation of how a program office can buy.Source

Publish a practical guide: what to protect first, how long data must stay secret, steps to quantum-resistant transfer, and a checklist. Gate the full version with a short form that routes to Quantum Transfer demos.

A useful guide on an urgent topic produces qualified leads and gets cited by assistants and press.

• Too technical

  Lead with decisions, then detail.

• Your websiteSitemap (333 URLs, read October 21, 2026): about 250 posts, many from VIA's 2019-2023 energy and blockchain period ("Transformer Tuesday", GDAC for utilities, EV charging, a Van Halen smart-contract post), the 2022-23 "VIA Visionaries" interview series, four posts about guest podcast appearances but no podcast page, and a Knowledge Hub with five resources.Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source
• Competitor researchRivals' own homepages: Virtru, a "data security platform delivering end-to-end encryption and access control" "Trusted by enterprise and defense leaders"; HYPR, "phishing-resistant passwordless authentication"; RedRose, "digital technology solutions for international development" for "accountability, transparency, and efficiency in humanitarian aid delivery".See the research Source

Sort old posts: keep and update the ones still relevant (zero-knowledge proofs, data privacy), mark the rest "archive" with a note on VIA today, and redirect thin posts to current pages. Remove the archive from main navigation.

A consistent site helps assistants and buyers describe VIA correctly.

• Losing links

  Redirect, do not delete.

• Your websiteSitemap (333 URLs, read October 21, 2026): about 250 posts, many from VIA's 2019-2023 energy and blockchain period ("Transformer Tuesday", GDAC for utilities, EV charging, a Van Halen smart-contract post), the 2022-23 "VIA Visionaries" interview series, four posts about guest podcast appearances but no podcast page, and a Knowledge Hub with five resources.Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source

Add alt text, fix contrast in the theme, name icon links, fix heading order and remove the zoom block. Add an accessibility statement and test key pages with a screen reader.

It removes an easy objection in evaluations and helps search engines read the page.

• Design changes

  Adjust tones, keep the brand.

• Google PageSpeedHomepage on mobile (October 21, 2026): performance 66/100; main content appears at 6.0 s in the lab (target 2.5 s); real Chrome visitors: Largest Contentful Paint 4.95 s, so the page fails Core Web Vitals on LCP, with server response 2.2 s at the 75th percentile. 3.5 MB download; render-blocking requests cost about 1.7 s, unused JavaScript 238 KB, unused CSS 133 KB. 23 images have no alt text and Lighthouse lists 7 accessibility problems including contrast and missing link names.Source
• Your websiteMilitary page: badges for "ATO* with USAF at IL5", "No compete procurement", "DIU Success Memo", "SBIR Phase III awardable", "Tradewinds awardable" and "STRATFI winner (2023)"; partners include U.S. Space Force, DIU, the Intelligence Community and the Chief Digital and Artificial Intelligence Office. None of the badges links to an explanation of how a program office can buy.Source
• Your websiteState page: "VIA is trusted by multiple U.S. states and the Pentagon. While we can't disclose specific projects, our proven track record with these elite organizations speaks to the unparalleled security we provide." It lists CAGE, DUNS, Navy DADMS and UEI registrations and a public-sector sales lead.Source

Pick three countries where partners already work, offer a fixed-scope pilot (one program, a few hundred recipients, 90 days, published results), and recruit one implementing NGO per country through the case study and partner network.

Each pilot adds a reference and a story, and humanitarian buyers move together once a few peers have proof.

• Regulatory differences

  Work with licensed local partners like Kura.

• Your websitePress release, March 26, 2026: VIA's cashless aid program with Hope for Haiti "is delivering more than $200,000 in nutritional support to 325 mothers", now extended to stipends for staff and community workers in "low-bandwidth and infrastructure-constrained environments"; "VIA is exploring expansion into additional countries".Source
• Your websitePress release, January 14, 2026: VIA and Kura (Boston fintech) secure cross-border payments to Haiti through vetted merchants; recipients need "only SMS or text capability"; fraud and fees "reportedly impact merchant profits by 15% to 20%".Source
• Competitor researchRivals' own homepages: Virtru, a "data security platform delivering end-to-end encryption and access control" "Trusted by enterprise and defense leaders"; HYPR, "phishing-resistant passwordless authentication"; RedRose, "digital technology solutions for international development" for "accountability, transparency, and efficiency in humanitarian aid delivery".See the research Source
• Your websiteSeries B, March 18, 2025: $28 million led by Bosch Ventures with BMW i Ventures, MassMutual Ventures and Sentinel Global; MassMutual said it would support "VIA's enterprise growth through MassMutual's connections in the energy, real estate and infrastructure sectors". The company page says VIA serves "the DoW, NGOs, and Fortune 50 enterprises".Source

Agree one introduction program with each investor: a target business unit or portfolio company, a use case (secure supplier data exchange, vehicle data, regulated data sharing), and a 90-day pilot. Publish the first result as an enterprise case study.

Investor introductions shorten enterprise sales, and a named industrial reference balances the defense-heavy story.

• Slow corporate procurement

  Start inside venture or innovation units.

• Your websiteSeries B, March 18, 2025: $28 million led by Bosch Ventures with BMW i Ventures, MassMutual Ventures and Sentinel Global; MassMutual said it would support "VIA's enterprise growth through MassMutual's connections in the energy, real estate and infrastructure sectors". The company page says VIA serves "the DoW, NGOs, and Fortune 50 enterprises".Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source
• Your websitePress release, April 20, 2026: the Department of the Air Force granted an IL5 continuous Authority to Operate to eJARVIS, "a USAF-configured version of VIA's commercial SLAM (Share Less, Ask More) AI solution"; "VIA has upgraded LLMs nine times while maintaining cATO".Source

Pick two European segments (correctional intelligence and financial institutions), build localized pages and briefs, keep a quarterly Zürich event series, and partner with a European integrator for procurement.

European buyers prefer local presence and partners, which VIA already has started.

• Export and data rules

  Check with counsel before each market.

• Your websiteEvents page lists three upcoming events: an invite-only lunch on correctional intelligence in Zürich (November 3, 2026), a Zürich meeting of financial leaders on zero trust (November 4) and Spookstock in Washington, DC (November 7). VIA has offices in Somerville, Washington, DC and Switzerland and announced its 25th patent.Source
• Your websiteSitemap (333 URLs, read October 21, 2026): about 250 posts, many from VIA's 2019-2023 energy and blockchain period ("Transformer Tuesday", GDAC for utilities, EV charging, a Van Halen smart-contract post), the 2022-23 "VIA Visionaries" interview series, four posts about guest podcast appearances but no podcast page, and a Knowledge Hub with five resources.Source
• Your websiteGHOST page: "16,122 Contraband cell phones terminated", "100% Terminations accuracy", "98% Reduction in analysis time and cost" (customer data, January 2024 to October 2026), and a Georgia RICO case. The sitemap shows 2026 posts on the ACA Congress of Correction, the Correctional Leaders Association, the Correctional Technology Association, ACIL, ADOC and IJIS.Source

Ten questions (data lifetime, transfer volumes, encryption in use, partners) produce a readiness score and three next steps, with an option to book a briefing on Quantum Transfer. No data stored without consent.

Interactive tools convert better than reports, and the score gives sales a specific opening.

• Oversimplifying

  Say it is a starting point.

• Your websiteSitemap (333 URLs, read October 21, 2026): about 250 posts, many from VIA's 2019-2023 energy and blockchain period ("Transformer Tuesday", GDAC for utilities, EV charging, a Van Halen smart-contract post), the 2022-23 "VIA Visionaries" interview series, four posts about guest podcast appearances but no podcast page, and a Knowledge Hub with five resources.Source
• Your websiteHomepage: "VIA enables organizations to share data and use AI securely"; three product lines (agentic AI, ID and payments, data transfer); quotes from the Department of the Air Force, DIU, Bosch Ventures, BMW i Ventures, FDD, Hope for Haiti, Idaho National Laboratory, Kura and MassMutual Ventures. The Resources menu has Blog, Events, In the media and Knowledge Hub but no case studies; the footer links Facebook, X, LinkedIn, Instagram and Threads, with no YouTube or podcast.Source
• Google PageSpeedHomepage on mobile (October 21, 2026): performance 66/100; main content appears at 6.0 s in the lab (target 2.5 s); real Chrome visitors: Largest Contentful Paint 4.95 s, so the page fails Core Web Vitals on LCP, with server response 2.2 s at the 75th percentile. 3.5 MB download; render-blocking requests cost about 1.7 s, unused JavaScript 238 KB, unused CSS 133 KB. 23 images have no alt text and Lighthouse lists 7 accessibility problems including contrast and missing link names.Source

Film a single-take clip: two phones in airplane mode, a payment sent and received, then reconciled when back online. Post it on social, the Wallet page and in the aid page.

A simple visual proof of the hardest claim spreads well and answers the first question every buyer asks.

• Demo fails on camera

  Rehearse and keep a backup take.

• Your websiteVIA Wallet page: "Send stablecoins anywhere on Earth, even when offline", "Resilient aid. Global impact.", with three press-release cards (Hope for Haiti, Kura, Stellar Development Foundation) and a generic "Get in touch" at the end. The sitemap has dedicated demo pages for VIA ZTF (/via-ztf/get-a-demo/) and Quantum Transfer (/via-qt/get-a-demo/), but none for the wallet or payments.Source
• HiringVideo and Multimedia Production Sr. Specialist (posted October 7, 2026), "our first dedicated multimedia hire": turn "Zero Trust identity and quantum-resistant data transfer into clear visual stories for government, critical infrastructure, and humanitarian audiences"; product explainers, customer stories, short-form clips; "Lead production of VIA's podcast"; event coverage "turned around the same week"; first 90 days include shipping a first product explainer or customer story.Source
• Your websitePress release, March 26, 2026: VIA's cashless aid program with Hope for Haiti "is delivering more than $200,000 in nutritional support to 325 mothers", now extended to stipends for staff and community workers in "low-bandwidth and infrastructure-constrained environments"; "VIA is exploring expansion into additional countries".Source

Feature one VIAneer a month (their work and VIA YOU growth path), shared by the ambassadors, and invite the talent community to a quarterly open technical talk.

Employer content shared by employees brings stronger candidates and supports the brand at the same time.

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• HiringVIA's Greenhouse board lists 15 open roles in Somerville and Washington, DC: data analytics and data platform engineers, DevOps, software engineers including cryptography, a Principal Product Designer, the three marketing roles above and a "Future VIAneer" talent community. The site menu also promotes VIA YOU, a newly launched career-growth program.Source
• HiringSocial Media Lead (Somerville or Washington, DC, posted October 1, 2026): own strategy across "LinkedIn, X, Instagram, Threads, Facebook, and YouTube" and decide where to grow next on "Reddit, Medium, Substack"; "connect social performance to VIA's brand, marketing, and pipeline goals"; decide when paid campaigns make sense; "Own and grow our CEO's social presence, starting with LinkedIn"; launch an employee "social media ambassador program"; lead "real-time social coverage of conferences"; build "the review and approval process" for what can be shared about customers and deployments. First 90 days: audit every channel and competitor, guidelines and toolkit, a CEO content plan, baseline metrics.Source