Modulr growth playbook

Publish a US hub (/us) and three segment pages (earned wage access, business payments, non-bank lending) in US English with US rails, routing and account numbers, Cogent Bank and FIS as partners, a "UK customer expanding to the US" path, and a US demo form that goes straight to the US team. Add a US entry to the main menu and to the lending page.

The VP is asked to build brand presence and convert pilot references; every talk, outbound email and press mention needs a page that speaks to a US buyer, or the interest leaks to US-native rivals that already lead with ACH, RTP and FedNow.

[ ] /us hub: ACH, RTP, FedNow, push-to-card, US accounts
[ ] Pages for earned wage access, business payments, non-bank lending
[ ] Partner banks and FIS named as in the press release
[ ] US demo form routed to the US team
[ ] US entry in the main menu
[ ] US English spelling and USD examples
[ ] Compliance review of account and bank wording
[ ] Separate tracking for US traffic and demos

• Regulatory wording in the US

  Have Compliance review how partner banks and accounts are described.

• Thin proof at launch

  Lead with the UK track record and partners until US stories exist.

• HiringVP Market Development - US (East Coast, posted September 18, 2026): build "the US sales organization from scratch" across "three segments - earned wage access, business payments, and non-bank lending"; Modulr "has launched the same programmable, API-first infrastructure across ACH, RTP, FedNow, and push-to-card networks"; the VP will "Execute on warm pipeline from existing UK customers with US operations and convert pilot customer references into scalable commercial motion" and "drive brand presence through speaking engagements and industry conferences".Source
• HiringSenior Product Manager - US Payments (posted October 9, 2026): "at the heart of Modulr's US expansion, taking a decade of UK and European payments experience into a brand new market"; the role will "work with commercial teams to pitch the product to prospects, collaborate with marketing teams to package and sell the proposition" and "be the point of contact for early customers".Source
• News coverageModulr press release, 23 September 2026: a partnership with Cogent Bank gives businesses access to "ACH, RTP, and FedNow networks through a single, streamlined platform"; "Existing and new Modulr customers can open U.S. accounts and make same-day and standard pay-outs"; it is "built for current Modulr customers scaling into the U.S." and "U.S.-native platforms" in "lending, earned wage access and payroll"; the release cites FedNow processing "$853bn in 2025".Source
• Your websiteSite check, October 22, 2026: the sitemap (389 URLs) has no US page and /us returns 404; the main menu lists Travel, Lending & Wage Advance, Merchant Payments and Investment & Wealth with no US entry; the lending page pays borrowers "via Faster Payments and SEPA" with "a unique sort code and account number"; the platform pricing page lists pay-outs in GBP and EUR plus SWIFT, with no ACH, RTP or FedNow; business plans are priced in GBP and EUR.Source
• Competitor researchRivals' own homepages: Modern Treasury, a "Multi-Rail PSP" with "one API, sub-accounts, and built-in compliance across ACH, RTP, FedNow, and wire"; Dwolla, "high-volume ACH and real-time bank payments through a single API integration"; Airwallex UK, "global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance".See the research Source

Correct the three stat blocks, add hreflang between the English, Spanish and French homepages and their contact pages, and set one owner who checks every localized page when an English number changes.

It removes an easy objection for Spanish and French prospects and helps the right version rank in each market.

• More pages need translating

  Fix what exists first, then add pages where demand shows.

• Your websiteLocalized pages: the Spanish homepage stats read "+200 M De transacciones", "+210 B€ Procesados anualmente" and "€12.87 Cuentas activas", where the English page says "11 M+ Active accounts"; the French homepage labels the transaction count "200 M+ d'euros de transactions" and shows a pop-up saying most pages are only in English; no hreflang tags on the English, Spanish or French homepages. The accountants page says "£105 B+ Annualised payments volume" while the homepage and press say £180bn.Source
• HiringStrategic Partnerships Manager, Travel (London and Amsterdam): build "a pipeline of target travel partners: GDS, intermediaries, aggregators, OTAs, TMCs and travel SaaS platforms"; "Structure and negotiate partnership commercial models - revenue share, referral and embedded"; "Represent Modulr at travel industry events"; "Business-level fluency in Spanish" is a nice to have; "With strong momentum in Travel and virtual card payment channels, we're scaling our partnerships team".Source

Keep the headline stats (transactions, payment value, active accounts, businesses served) in one shared module used by every page and language, with a date and a source, and update decks and partner pages from the same list.

Consistent figures make the company look as controlled as the product it sells, and give the PR team one quotable set of numbers.

• Numbers change often

  Update the module once and it flows everywhere.

• Your websiteLocalized pages: the Spanish homepage stats read "+200 M De transacciones", "+210 B€ Procesados anualmente" and "€12.87 Cuentas activas", where the English page says "11 M+ Active accounts"; the French homepage labels the transaction count "200 M+ d'euros de transactions" and shows a pop-up saying most pages are only in English; no hreflang tags on the English, Spanish or French homepages. The accountants page says "£105 B+ Annualised payments volume" while the homepage and press say £180bn.Source
• News coverageModulr newsroom: an MCP connector launched 2 September 2026 lets developers using "Claude, Cursor, Codex and ChatGPT" prototype Modulr integrations "up to 3x faster"; on 14 October 2026 Modulr said it is building "purpose-built AI open models powered by NVIDIA" that run "inside Modulr's growing network of AI agents"; in February 2026 it reported "net profit on a full-year basis in 2025".Source
• HiringDigital PR & Social Media Manager (posted October 2, 2026): content for "LinkedIn, Instagram, TikTok, and X"; "digital PR campaigns, including press releases, data-led studies, and reactive commentary"; and "something genuinely new for us: how Modulr engages with brands and partners to help us improve AI visibility".Source

Split the hero call to action: "See plans" for businesses and accountants (to the pricing pages) and "Talk to sales" for platforms and enterprises. Track both paths separately and route SME form fills to the SME team.

It shortens the path for the volume motion and keeps enterprise sellers on enterprise conversations.

• Fewer enterprise forms

  Keep the sales form one click away and watch enterprise volume.

• HiringHead of Demand Generation (London): "You own the demand number across four priority verticals and two distinct go-to-market motions": Travel, Lending, corporate business payments and SME/accountants. The enterprise and mid-market motion "is sales-led and considered"; the SME motion "runs largely through accountants, who introduce their own clients". Seats to hire: "an SME and accountant specialist, partner and channel marketing, a dedicated outbound capability, and events support"; the head must "know your conversion rates and cost per meeting" and "Take paid acquisition to the next level". Each vertical "pairs a demand generation owner with a product marketer working as one unit".Source
• Your websitePricing for Business: bundle plans Bronze £30 a month (80 payments, +£0.80 each extra), Silver £110 (500 payments, "Most popular") and Platinum £500 (3,000 payments, API access), each with a "Buy now" button and a GBP/EUR switch. Pricing for Accountants: a "Delegate plan" with "Launch Promotion - No fee for Delegate Access" and "Join our referral plan. Speak to our team."Source

Interview three travel customers (an OTA, a TMC, a tour operator) on interchange earned, fees cut and reconciliation time saved, and publish them on the travel page, in competitor comparisons and in partner kits.

Travel buyers compare margin outcomes; peer numbers move deals that features alone do not.

• Customers decline to share numbers

  Use ranges or percentages.

• Your websiteCase studies (30 in the sitemap, checked October 22, 2026): most are accountants, payroll bureaus and SMEs (for example Williams Stanley, Gooding Accounts, Pixie Payroll, Makars Mash); travel has one (I Need Tours); lending and wage advance have Funding Circle and Hastee; none is a US customer.Source
• HiringStrategic Partnerships Manager, Travel (London and Amsterdam): build "a pipeline of target travel partners: GDS, intermediaries, aggregators, OTAs, TMCs and travel SaaS platforms"; "Structure and negotiate partnership commercial models - revenue share, referral and embedded"; "Represent Modulr at travel industry events"; "Business-level fluency in Spanish" is a nice to have; "With strong momentum in Travel and virtual card payment channels, we're scaling our partnerships team".Source
• Your websiteTravel research and events: a Modulr study of 500 travel businesses across the UK, France, Spain and Italy found "just 4%" satisfied with their payment processes; the site has event pages for WTM 2024 and 2025 and ITB Berlin, and a travel page built "for OTAs, TMCs, Tour Operators and travel intermediaries" with Visa and Mastercard virtual cards.Source
• HiringHead of Product Marketing and Senior Product Marketing Manager (London): "In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works"; run "customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project"; positioning for "Travel and Lending solutions"; assets include "competitive competitor comparisons and win stories"; "Drive the quality and consistency of vertical storytelling across the website".Source

Build a lean landing-page template for campaigns (no hero animation, compressed images, deferred chat and tag scripts) and point paid and social traffic at it. Compare cost per meeting with the current pages.

Paid clicks are expensive in payments; a faster first load lifts form starts on mobile.

• Tracking breaks

  Test tags in preview before switching.

• Google PageSpeedReal Chrome visitors pass Core Web Vitals on the homepage (field LCP 1.97s, INP 128ms, CLS 0). The mobile lab test is much weaker: performance 29/100, largest contentful paint 13.4s and total blocking time 1.6s (desktop 42/100), so first-time mobile visitors from ads or social see a slow first load.Source
• HiringHead of Demand Generation (London): "You own the demand number across four priority verticals and two distinct go-to-market motions": Travel, Lending, corporate business payments and SME/accountants. The enterprise and mid-market motion "is sales-led and considered"; the SME motion "runs largely through accountants, who introduce their own clients". Seats to hire: "an SME and accountant specialist, partner and channel marketing, a dedicated outbound capability, and events support"; the head must "know your conversion rates and cost per meeting" and "Take paid acquisition to the next level". Each vertical "pairs a demand generation owner with a product marketer working as one unit".Source
• HiringDigital PR & Social Media Manager (posted October 2, 2026): content for "LinkedIn, Instagram, TikTok, and X"; "digital PR campaigns, including press releases, data-led studies, and reactive commentary"; and "something genuinely new for us: how Modulr engages with brands and partners to help us improve AI visibility".Source

Find customers with US entities, suppliers or payroll, offer them US accounts on the same platform, and give their account managers a short pitch and a one-page US explainer. Turn the first two into pilot references.

Selling to existing customers is the fastest and cheapest US revenue, and it creates the references a new market needs.

• Product gaps for early customers

  Pick pilots whose needs match current US features.

• HiringVP Market Development - US (East Coast, posted September 18, 2026): build "the US sales organization from scratch" across "three segments - earned wage access, business payments, and non-bank lending"; Modulr "has launched the same programmable, API-first infrastructure across ACH, RTP, FedNow, and push-to-card networks"; the VP will "Execute on warm pipeline from existing UK customers with US operations and convert pilot customer references into scalable commercial motion" and "drive brand presence through speaking engagements and industry conferences".Source
• News coverageModulr press release, 23 September 2026: a partnership with Cogent Bank gives businesses access to "ACH, RTP, and FedNow networks through a single, streamlined platform"; "Existing and new Modulr customers can open U.S. accounts and make same-day and standard pay-outs"; it is "built for current Modulr customers scaling into the U.S." and "U.S.-native platforms" in "lending, earned wage access and payroll"; the release cites FedNow processing "$853bn in 2025".Source
• HiringRevOps Director (posted October 2, 2026): "Implement AI-powered lead scoring, intent signals, and predictive pipeline management"; govern "win rates by segment and channel, time-to-close, and multi-touch attribution"; design onboarding "so new sellers ramp in under 90 days". The GTM/Sales Enablement Manager embeds MEDDICC and manages "playbooks, competitor comparisons, objection handling, competitive intelligence and the GTM Hub", "with a focus on reducing time-to-first-deal".Source

Publish fair, dated comparison pages for the rivals sales meets most, by vertical: rails, accounts, cards, collections, reconciliation, integrations, licensing and support, plus switching help.

Comparison searches come from buyers close to a decision, and the pages teach AI assistants how Modulr differs.

• Claims go out of date

  Date each page and cite sources.

• HiringHead of Product Marketing and Senior Product Marketing Manager (London): "In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works"; run "customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project"; positioning for "Travel and Lending solutions"; assets include "competitive competitor comparisons and win stories"; "Drive the quality and consistency of vertical storytelling across the website".Source
• Competitor researchRivals' own homepages: Modern Treasury, a "Multi-Rail PSP" with "one API, sub-accounts, and built-in compliance across ACH, RTP, FedNow, and wire"; Dwolla, "high-volume ACH and real-time bank payments through a single API integration"; Airwallex UK, "global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance".See the research Source
• HiringRevOps Director (posted October 2, 2026): "Implement AI-powered lead scoring, intent signals, and predictive pipeline management"; govern "win rates by segment and channel, time-to-close, and multi-touch attribution"; design onboarding "so new sellers ramp in under 90 days". The GTM/Sales Enablement Manager embeds MEDDICC and manages "playbooks, competitor comparisons, objection handling, competitive intelligence and the GTM Hub", "with a focus on reducing time-to-first-deal".Source

Tag every campaign, page and form by vertical and motion, and build one weekly scorecard per pod: spend, meetings, cost per meeting, pipeline and win rate, with the same definitions RevOps uses.

Pods can move budget to what works, and the exec team sees one number per vertical.

• Attribution arguments

  Report first-touch and multi-touch side by side.

• HiringHead of Demand Generation (London): "You own the demand number across four priority verticals and two distinct go-to-market motions": Travel, Lending, corporate business payments and SME/accountants. The enterprise and mid-market motion "is sales-led and considered"; the SME motion "runs largely through accountants, who introduce their own clients". Seats to hire: "an SME and accountant specialist, partner and channel marketing, a dedicated outbound capability, and events support"; the head must "know your conversion rates and cost per meeting" and "Take paid acquisition to the next level". Each vertical "pairs a demand generation owner with a product marketer working as one unit".Source
• HiringMarketing Operations Lead: "make the funnel legible from first touch through to closed won"; configure the technology so marketers can "launch campaigns, build pages, pull their own numbers and test their own ideas, without a request queue in front of them"; Modulr "is becoming a genuinely AI-forward business".Source
• HiringRevOps Director (posted October 2, 2026): "Implement AI-powered lead scoring, intent signals, and predictive pipeline management"; govern "win rates by segment and channel, time-to-close, and multi-touch attribution"; design onboarding "so new sellers ramp in under 90 days". The GTM/Sales Enablement Manager embeds MEDDICC and manages "playbooks, competitor comparisons, objection handling, competitive intelligence and the GTM Hub", "with a focus on reducing time-to-first-deal".Source

Interview four won and four lost deals each month, tag the reasons and phrases, and update one vertical page and one competitor comparison each month with the language buyers used.

Pages written in the buyer's words convert better and keep sales and marketing aligned.

• Lost buyers will not talk

  Offer a short call and a small thank-you.

• HiringHead of Product Marketing and Senior Product Marketing Manager (London): "In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works"; run "customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project"; positioning for "Travel and Lending solutions"; assets include "competitive competitor comparisons and win stories"; "Drive the quality and consistency of vertical storytelling across the website".Source
• HiringRevOps Director (posted October 2, 2026): "Implement AI-powered lead scoring, intent signals, and predictive pipeline management"; govern "win rates by segment and channel, time-to-close, and multi-touch attribution"; design onboarding "so new sellers ramp in under 90 days". The GTM/Sales Enablement Manager embeds MEDDICC and manages "playbooks, competitor comparisons, objection handling, competitive intelligence and the GTM Hub", "with a focus on reducing time-to-first-deal".Source
• Your websiteSite check, October 22, 2026: the sitemap (389 URLs) has no US page and /us returns 404; the main menu lists Travel, Lending & Wage Advance, Merchant Payments and Investment & Wealth with no US entry; the lending page pays borrowers "via Faster Payments and SEPA" with "a unique sort code and account number"; the platform pricing page lists pay-outs in GBP and EUR plus SWIFT, with no ACH, RTP or FedNow; business plans are priced in GBP and EUR.Source

Repeat the travel survey twice a year with the same questions by country, publish an index with charts for LinkedIn and press, and run a US version for lenders and wage-access platforms to support the US launch.

Repeated data earns repeat coverage and gives the US team a reason to be in the news before it has US references.

• Small samples by country

  Report only countries with enough answers.

• Your websiteTravel research and events: a Modulr study of 500 travel businesses across the UK, France, Spain and Italy found "just 4%" satisfied with their payment processes; the site has event pages for WTM 2024 and 2025 and ITB Berlin, and a travel page built "for OTAs, TMCs, Tour Operators and travel intermediaries" with Visa and Mastercard virtual cards.Source
• HiringDigital PR & Social Media Manager (posted October 2, 2026): content for "LinkedIn, Instagram, TikTok, and X"; "digital PR campaigns, including press releases, data-led studies, and reactive commentary"; and "something genuinely new for us: how Modulr engages with brands and partners to help us improve AI visibility".Source
• HiringVP Market Development - US (East Coast, posted September 18, 2026): build "the US sales organization from scratch" across "three segments - earned wage access, business payments, and non-bank lending"; Modulr "has launched the same programmable, API-first infrastructure across ACH, RTP, FedNow, and push-to-card networks"; the VP will "Execute on warm pipeline from existing UK customers with US operations and convert pilot customer references into scalable commercial motion" and "drive brand presence through speaking engagements and industry conferences".Source

List the 50 questions buyers ask assistants (for example "how do lenders use VRP", "best virtual card provider for TMCs"), check which sources are cited today, publish clear answer pages and a /llms.txt, and place Modulr data in partner and trade content that assistants cite.

Finance buyers increasingly start research in assistants; being the cited source is the new top of funnel.

• Assistants change sources often

  Track monthly and keep pages current.

• HiringDigital PR & Social Media Manager (posted October 2, 2026): content for "LinkedIn, Instagram, TikTok, and X"; "digital PR campaigns, including press releases, data-led studies, and reactive commentary"; and "something genuinely new for us: how Modulr engages with brands and partners to help us improve AI visibility".Source
• News coverageModulr newsroom: an MCP connector launched 2 September 2026 lets developers using "Claude, Cursor, Codex and ChatGPT" prototype Modulr integrations "up to 3x faster"; on 14 October 2026 Modulr said it is building "purpose-built AI open models powered by NVIDIA" that run "inside Modulr's growing network of AI agents"; in February 2026 it reported "net profit on a full-year basis in 2025".Source
• Your websiteDeveloper and answer surfaces: API docs and sandbox at modulr.readme.io and a /glossary page; /llms.txt returns 404 (checked October 22, 2026).Source

Publish three ready-made prompts (pay-outs for a lending app, payroll runs, virtual cards per booking), ask for sandbox signup to use them, and alert the right vertical team when a sandbox account makes its first successful call.

Engineers who have a working prototype are the warmest platform leads there are.

• Hobbyists in the sandbox

  Score by company domain and usage before routing.

• News coverageModulr newsroom: an MCP connector launched 2 September 2026 lets developers using "Claude, Cursor, Codex and ChatGPT" prototype Modulr integrations "up to 3x faster"; on 14 October 2026 Modulr said it is building "purpose-built AI open models powered by NVIDIA" that run "inside Modulr's growing network of AI agents"; in February 2026 it reported "net profit on a full-year basis in 2025".Source
• Your websiteDeveloper and answer surfaces: API docs and sandbox at modulr.readme.io and a /glossary page; /llms.txt returns 404 (checked October 22, 2026).Source
• HiringRevOps Director (posted October 2, 2026): "Implement AI-powered lead scoring, intent signals, and predictive pipeline management"; govern "win rates by segment and channel, time-to-close, and multi-touch attribution"; design onboarding "so new sellers ramp in under 90 days". The GTM/Sales Enablement Manager embeds MEDDICC and manages "playbooks, competitor comparisons, objection handling, competitive intelligence and the GTM Hub", "with a focus on reducing time-to-first-deal".Source

Build a partner kit: an interchange and fee-savings calculator, an embed guide, co-branded pages, and a referral link with tracking. Launch it with two travel SaaS partners at the next industry event.

Partners sell what is easy to explain; a calculator turns interchange into a number their customers understand.

• Partners push competitors too

  Better tools and faster support win share.

• HiringStrategic Partnerships Manager, Travel (London and Amsterdam): build "a pipeline of target travel partners: GDS, intermediaries, aggregators, OTAs, TMCs and travel SaaS platforms"; "Structure and negotiate partnership commercial models - revenue share, referral and embedded"; "Represent Modulr at travel industry events"; "Business-level fluency in Spanish" is a nice to have; "With strong momentum in Travel and virtual card payment channels, we're scaling our partnerships team".Source
• Your websiteTravel research and events: a Modulr study of 500 travel businesses across the UK, France, Spain and Italy found "just 4%" satisfied with their payment processes; the site has event pages for WTM 2024 and 2025 and ITB Berlin, and a travel page built "for OTAs, TMCs, Tour Operators and travel intermediaries" with Visa and Mastercard virtual cards.Source
• Your websiteIntegrations page: Sage 50, Sage 200, Xero, BrightPay, QuickBooks, HiBob, Nomi, Staffology and IRIS, among others; the sitemap has referral pages for Sage, BrightPay and Accentra.Source

Give every partner practice a tracked link, a client invitation email, a one-page client explainer and a monthly report of clients onboarded. Feature the best practices in case studies.

Accountants refer when it takes one minute and makes them look good to clients.

• Practices want commission

  Offer the existing referral terms clearly on the page.

• HiringHead of Demand Generation (London): "You own the demand number across four priority verticals and two distinct go-to-market motions": Travel, Lending, corporate business payments and SME/accountants. The enterprise and mid-market motion "is sales-led and considered"; the SME motion "runs largely through accountants, who introduce their own clients". Seats to hire: "an SME and accountant specialist, partner and channel marketing, a dedicated outbound capability, and events support"; the head must "know your conversion rates and cost per meeting" and "Take paid acquisition to the next level". Each vertical "pairs a demand generation owner with a product marketer working as one unit".Source
• Your websitePricing for Business: bundle plans Bronze £30 a month (80 payments, +£0.80 each extra), Silver £110 (500 payments, "Most popular") and Platinum £500 (3,000 payments, API access), each with a "Buy now" button and a GBP/EUR switch. Pricing for Accountants: a "Delegate plan" with "Launch Promotion - No fee for Delegate Access" and "Join our referral plan. Speak to our team."Source
• Your websiteCase studies (30 in the sitemap, checked October 22, 2026): most are accountants, payroll bureaus and SMEs (for example Williams Stanley, Gooding Accounts, Pixie Payroll, Makars Mash); travel has one (I Need Tours); lending and wage advance have Funding Circle and Hastee; none is a US customer.Source
• Your websiteIntegrations page: Sage 50, Sage 200, Xero, BrightPay, QuickBooks, HiBob, Nomi, Staffology and IRIS, among others; the sitemap has referral pages for Sage, BrightPay and Accentra.Source

Combine those signals with firmographics into one score per account, route high scores to the right pod within a day, and review accuracy against won deals each quarter.

Sellers spend time on accounts already moving, and the pods see which content creates intent.

• Privacy rules

  Use company-level signals and consented data.

• HiringRevOps Director (posted October 2, 2026): "Implement AI-powered lead scoring, intent signals, and predictive pipeline management"; govern "win rates by segment and channel, time-to-close, and multi-touch attribution"; design onboarding "so new sellers ramp in under 90 days". The GTM/Sales Enablement Manager embeds MEDDICC and manages "playbooks, competitor comparisons, objection handling, competitive intelligence and the GTM Hub", "with a focus on reducing time-to-first-deal".Source
• Your websiteIntegrations page: Sage 50, Sage 200, Xero, BrightPay, QuickBooks, HiBob, Nomi, Staffology and IRIS, among others; the sitemap has referral pages for Sage, BrightPay and Accentra.Source
• News coverageModulr newsroom: an MCP connector launched 2 September 2026 lets developers using "Claude, Cursor, Codex and ChatGPT" prototype Modulr integrations "up to 3x faster"; on 14 October 2026 Modulr said it is building "purpose-built AI open models powered by NVIDIA" that run "inside Modulr's growing network of AI agents"; in February 2026 it reported "net profit on a full-year basis in 2025".Source

Build a ramp plan by role: the ten call moments that decide deals (from recorded calls), the competitor comparisons and stories to use, certification at day 30, and a first-deal target. Track time to first deal per hire.

Faster ramp is the cheapest growth for a team that is hiring in several markets at once.

• Plans go stale

  Refresh moments each quarter.

• HiringRevOps Director (posted October 2, 2026): "Implement AI-powered lead scoring, intent signals, and predictive pipeline management"; govern "win rates by segment and channel, time-to-close, and multi-touch attribution"; design onboarding "so new sellers ramp in under 90 days". The GTM/Sales Enablement Manager embeds MEDDICC and manages "playbooks, competitor comparisons, objection handling, competitive intelligence and the GTM Hub", "with a focus on reducing time-to-first-deal".Source
• HiringVP Market Development - US (East Coast, posted September 18, 2026): build "the US sales organization from scratch" across "three segments - earned wage access, business payments, and non-bank lending"; Modulr "has launched the same programmable, API-first infrastructure across ACH, RTP, FedNow, and push-to-card networks"; the VP will "Execute on warm pipeline from existing UK customers with US operations and convert pilot customer references into scalable commercial motion" and "drive brand presence through speaking engagements and industry conferences".Source
• HiringHead of Product Marketing and Senior Product Marketing Manager (London): "In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works"; run "customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project"; positioning for "Travel and Lending solutions"; assets include "competitive competitor comparisons and win stories"; "Drive the quality and consistency of vertical storytelling across the website".Source

Package a US EWA offer (per-worker accounts, instant pay-outs, collection from payroll), sign two US payroll or HR platforms as integration partners, and run a pilot with three wage-access providers.

A focused first segment with partners gives the US team repeatable deals instead of one-offs.

• US EWA regulation varies by state

  Get state-level legal advice before launch.

• HiringVP Market Development - US (East Coast, posted September 18, 2026): build "the US sales organization from scratch" across "three segments - earned wage access, business payments, and non-bank lending"; Modulr "has launched the same programmable, API-first infrastructure across ACH, RTP, FedNow, and push-to-card networks"; the VP will "Execute on warm pipeline from existing UK customers with US operations and convert pilot customer references into scalable commercial motion" and "drive brand presence through speaking engagements and industry conferences".Source
• News coverageModulr press release, 23 September 2026: a partnership with Cogent Bank gives businesses access to "ACH, RTP, and FedNow networks through a single, streamlined platform"; "Existing and new Modulr customers can open U.S. accounts and make same-day and standard pay-outs"; it is "built for current Modulr customers scaling into the U.S." and "U.S.-native platforms" in "lending, earned wage access and payroll"; the release cites FedNow processing "$853bn in 2025".Source
• Your websiteLending & Wage Advance page: "Trusted by 50+ lenders"; "One integration for disbursements and collections", "Flat, transparent costs" and "Multi-rail retries with Pay by Bank and VRP"; an account layer for "earned wage access, merchant cash advance and revenue-based finance".Source
• Your websiteIntegrations page: Sage 50, Sage 200, Xero, BrightPay, QuickBooks, HiBob, Nomi, Staffology and IRIS, among others; the sitemap has referral pages for Sage, BrightPay and Accentra.Source
• Your websiteCase studies (30 in the sitemap, checked October 22, 2026): most are accountants, payroll bureaus and SMEs (for example Williams Stanley, Gooding Accounts, Pixie Payroll, Makars Mash); travel has one (I Need Tours); lending and wage advance have Funding Circle and Hastee; none is a US customer.Source

Publish an annual report of aggregated trends: payday timing, failed payment rates by rail, supplier payment speed, the shift to VRP, travel card use. Launch it with press, LinkedIn and a webinar.

Original data earns links, press and AI citations, and gives every pod a reason to call.

• Data sensitivity

  Aggregate and suppress small groups.

• News coverageModulr newsroom: an MCP connector launched 2 September 2026 lets developers using "Claude, Cursor, Codex and ChatGPT" prototype Modulr integrations "up to 3x faster"; on 14 October 2026 Modulr said it is building "purpose-built AI open models powered by NVIDIA" that run "inside Modulr's growing network of AI agents"; in February 2026 it reported "net profit on a full-year basis in 2025".Source
• HiringDigital PR & Social Media Manager (posted October 2, 2026): content for "LinkedIn, Instagram, TikTok, and X"; "digital PR campaigns, including press releases, data-led studies, and reactive commentary"; and "something genuinely new for us: how Modulr engages with brands and partners to help us improve AI visibility".Source
• Your websiteLocalized pages: the Spanish homepage stats read "+200 M De transacciones", "+210 B€ Procesados anualmente" and "€12.87 Cuentas activas", where the English page says "11 M+ Active accounts"; the French homepage labels the transaction count "200 M+ d'euros de transactions" and shows a pop-up saying most pages are only in English; no hreflang tags on the English, Spanish or French homepages. The accountants page says "£105 B+ Annualised payments volume" while the homepage and press say £180bn.Source

Extend the connector so an assistant can draft payroll or supplier runs, check payees and route them for approval in the Modulr portal, with full audit trails. Launch with ten customers and publish the controls.

Being the safe payments layer for AI agents is a differentiated story in a crowded market.

• Fear of AI moving money

  Keep humans approving every run.

• News coverageModulr newsroom: an MCP connector launched 2 September 2026 lets developers using "Claude, Cursor, Codex and ChatGPT" prototype Modulr integrations "up to 3x faster"; on 14 October 2026 Modulr said it is building "purpose-built AI open models powered by NVIDIA" that run "inside Modulr's growing network of AI agents"; in February 2026 it reported "net profit on a full-year basis in 2025".Source
• HiringMarketing Operations Lead: "make the funnel legible from first touch through to closed won"; configure the technology so marketers can "launch campaigns, build pages, pull their own numbers and test their own ideas, without a request queue in front of them"; Modulr "is becoming a genuinely AI-forward business".Source
• HiringHead of Product Marketing and Senior Product Marketing Manager (London): "In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works"; run "customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project"; positioning for "Travel and Lending solutions"; assets include "competitive competitor comparisons and win stories"; "Drive the quality and consistency of vertical storytelling across the website".Source

Translate the travel page and two travel stories into Spanish, add Spanish survey findings, and use them for Spanish OTAs and tour operators at events and in outreach.

Spanish travel intermediaries are a large market and will engage more in their own language.

• Thin local support

  State support languages clearly.

• Your websiteLocalized pages: the Spanish homepage stats read "+200 M De transacciones", "+210 B€ Procesados anualmente" and "€12.87 Cuentas activas", where the English page says "11 M+ Active accounts"; the French homepage labels the transaction count "200 M+ d'euros de transactions" and shows a pop-up saying most pages are only in English; no hreflang tags on the English, Spanish or French homepages. The accountants page says "£105 B+ Annualised payments volume" while the homepage and press say £180bn.Source
• HiringStrategic Partnerships Manager, Travel (London and Amsterdam): build "a pipeline of target travel partners: GDS, intermediaries, aggregators, OTAs, TMCs and travel SaaS platforms"; "Structure and negotiate partnership commercial models - revenue share, referral and embedded"; "Represent Modulr at travel industry events"; "Business-level fluency in Spanish" is a nice to have; "With strong momentum in Travel and virtual card payment channels, we're scaling our partnerships team".Source
• Your websiteTravel research and events: a Modulr study of 500 travel businesses across the UK, France, Spain and Italy found "just 4%" satisfied with their payment processes; the site has event pages for WTM 2024 and 2025 and ITB Berlin, and a travel page built "for OTAs, TMCs, Tour Operators and travel intermediaries" with Visa and Mastercard virtual cards.Source

Add a "why trust us" block to enterprise, lending, travel and US pages: profitability, years operating, scheme memberships, backers and volumes, with links to the evidence.

Stability is a buying criterion for mission-critical payments and a reason to switch from less established providers.

• Claims need upkeep

  Update with each annual result.

• News coverageModulr newsroom: an MCP connector launched 2 September 2026 lets developers using "Claude, Cursor, Codex and ChatGPT" prototype Modulr integrations "up to 3x faster"; on 14 October 2026 Modulr said it is building "purpose-built AI open models powered by NVIDIA" that run "inside Modulr's growing network of AI agents"; in February 2026 it reported "net profit on a full-year basis in 2025".Source
• HiringHead of Demand Generation (London): "You own the demand number across four priority verticals and two distinct go-to-market motions": Travel, Lending, corporate business payments and SME/accountants. The enterprise and mid-market motion "is sales-led and considered"; the SME motion "runs largely through accountants, who introduce their own clients". Seats to hire: "an SME and accountant specialist, partner and channel marketing, a dedicated outbound capability, and events support"; the head must "know your conversion rates and cost per meeting" and "Take paid acquisition to the next level". Each vertical "pairs a demand generation owner with a product marketer working as one unit".Source
• HiringVP Market Development - US (East Coast, posted September 18, 2026): build "the US sales organization from scratch" across "three segments - earned wage access, business payments, and non-bank lending"; Modulr "has launched the same programmable, API-first infrastructure across ACH, RTP, FedNow, and push-to-card networks"; the VP will "Execute on warm pipeline from existing UK customers with US operations and convert pilot customer references into scalable commercial motion" and "drive brand presence through speaking engagements and industry conferences".Source