Supabase growth playbook

Publish /solutions/game-studios built around what studios need: player auth (including anonymous sign-in and Steam/console identity), cloud saves, leaderboards with Postgres, Realtime for lobbies and presence, remote config through Storage, and running on AWS. Add a Unity quickstart using the existing C# client (and a Godot one next), a "cloud saves and leaderboards" starter project, an expanded Flick Games story, and a "Games" category in the Partner Catalog. Give the AWS gaming team a tracked link to use in co-sell.

Studios choose a backend from engine-specific tutorials and a page that speaks their language; this turns the AWS gaming motion from slideware into a path a developer can follow in an afternoon.

[ ] /solutions/game-studios page (auth, cloud saves, leaderboards, Realtime lobbies, remote config, AWS)
[ ] Unity quickstart in docs using the C# client
[ ] Cloud saves + leaderboards starter project
[ ] Expanded Flick Games story plus two more studios
[ ] "Games" category in the Partner Catalog
[ ] Tracked link and one-pager for AWS gaming teams
[ ] Godot quickstart
[ ] Projects tagged by source in analytics

• Engine support is community-maintained

  Say clearly which pieces are official and which are community.

• Feature gaps versus incumbents

  List them openly with the roadmap and workarounds.

• HiringAWS Gaming GTM Segment Lead (remote AMER, posted August 28, 2026): "Supabase is scaling its AWS partnership across multiple go-to-market motions, and gaming is one of the fastest-moving"; drives "adoption of Supabase within game studios building on AWS", scopes "technical gap analyses (SDK coverage across Unity, Unreal, Godot)", closes "gaps in Supabase's gaming-specific product story (SDK support, real-time/multiplayer patterns, missing feature parity vs. incumbents)" and partners with product marketing "on gaming-specific content, case studies, and launch narratives".Source
• HiringAWS Partner Marketing Manager (posted September 22, 2026): runs joint co-marketing with AWS "in support of segments like gaming, enterprise, startups, and AI", producing "case studies, campaign materials, partner-facing documentation" for AWS field teams.Source
• Your websiteSitemap (829 site pages, checked October 22, 2026): 18 solution pages (agencies, agents, AI builders, B2B SaaS, beginners, developers, enterprise, finserv, hackathon, healthcare, hosted Postgres, innovation teams, no-code, Postgres developers, startups, switch from Firebase, switch from Neon, vibe coders) and none for game studios. The Partner Catalog has 13 categories (AI to Storage) and none for games.Source
• DocsThe docs have 20 framework quickstarts (Astro, Expo React Native, Flask, Flutter, Hono, iOS SwiftUI, Kotlin, Laravel, Next.js, Nuxt, React, RedwoodJS, Refine, Reflex, Ruby on Rails, SolidJS, Spring Boot, SvelteKit, TanStack, Vue) and none for a game engine such as Unity, Godot or Unreal, although there is a 209-page C# client reference.Source
• Your websiteCustomer stories: 46, of which one is a game studio: Flick Games, an indie UK studio whose two live games use Supabase for "authentication, cross-device cloud saves, and remote content delivery across iOS, Android, and Steam for a team of two".Source
• Competitor researchRivals' own homepages: Firebase, Google's platform that "helps developers build apps and games that users will love"; Convex, "the reactive backend platform that keeps up with you and your agents"; PlanetScale, hosting "for Vitess, Neki, and Postgres"; Nhost, "a managed backend platform with Postgres, GraphQL, Auth, Storage, and serverless Functions".See the research Source

Publish /aws with how to buy through AWS Marketplace (counting toward AWS commitments), regions, PrivateLink on Enterprise, connecting to AWS data with foreign data wrappers, segment stories (gaming, startups, AI, enterprise) and a co-sell contact. Redirect the old event page to it after the event season.

A standing page is what AWS sellers can link in every deal, and it captures searches from AWS customers year-round.

• AWS program terms change

  Review the page with the alliance team quarterly.

• Your websiteAWS on the site: the sitemap still lists /aws-reinvent-2025 (December 1-4, 2025, booth #1857) and an event page on securing vibe-coded apps with AWS, but there is no standing "Supabase on AWS" page. A 2024 blog post says Team and Enterprise plans can be bought through AWS Marketplace with annual commitments that count toward AWS spend commitments.Source
• HiringAWS Partner Marketing Manager (posted September 22, 2026): runs joint co-marketing with AWS "in support of segments like gaming, enterprise, startups, and AI", producing "case studies, campaign materials, partner-facing documentation" for AWS field teams.Source
• Your websitePricing: Free ($0, two active projects, "paused after 1 week of inactivity"), Pro from $25 a month, Team from $599 a month (SOC 2, ISO 27001, SSO for the dashboard, HIPAA as a paid add-on) and Enterprise (custom).Source

Agree one current number with its definition (developers with an account, monthly active projects) and update the partners page, job description template, press kit and creator brief together, with a quarterly refresh.

A consistent number is more credible and is what AI assistants and press will repeat.

• Old numbers in articles

  Publish the number on a press page.

• Your websitePartners page: "Build with Supabase. Reach 9 million developers."; Integration Partner and Solution Partner programs; co-marketing at "Supabase's highest-traffic moments like Launch Weeks".Source
• HiringDeveloper Relations Engineers in San Francisco, New York and London (posted August 21, 2026) publish "technical content, especially video" and speak at meetups; the post says "Supabase is growing fast with 350,000+ developers". A Product Manager, Strategic Partner Integrations post (same date) says "More than 10 million developers build on it" through partners such as Vercel, Lovable and Stripe, and that agents need machine-to-machine authentication.Source
• HiringEvery Supabase job post: "~400 team members", "60+ countries", "Over $1B raised (including our $500M Series F)", "540,000+ community members". Supabase is also hiring a Japanese-speaking Database Support Engineer (posted September 23, 2026); supabase.com and the docs have no Japanese version (/ja returns 404).Source

Publish a creator program page: who it is for (TikTok, YouTube, Instagram builders), what Supabase offers (credits, early access, paid partnerships, launch week features), example videos and an application form that captures audience size and niche. Route applications into the new in-house roster.

Inbound applications are cheaper than outbound sourcing, and a public page signals the program is now direct.

• Too many small creators

  Tiered offer by audience.

• HiringGrowth Marketer, Creators & Channels (posted October 20, 2026): "right now Supabase reaches it mostly at arm's length, through agencies that own the actual relationships with creators"; the role brings the program in-house to "a multi-million-dollar channel" with "a roster of around 50 active creators within the first year" on TikTok, Instagram and YouTube, and reports on "budgets, tracking, results".Source
• HiringDeveloper Relations Engineers in San Francisco, New York and London (posted August 21, 2026) publish "technical content, especially video" and speak at meetups; the post says "Supabase is growing fast with 350,000+ developers". A Product Manager, Strategic Partner Integrations post (same date) says "More than 10 million developers build on it" through partners such as Vercel, Lovable and Stripe, and that agents need machine-to-machine authentication.Source

Publish fair /alternatives pages for Convex, PlanetScale, Nhost and Neon in the same format as the Firebase page: data model, auth, realtime, pricing, portability and when the other tool is the better choice.

Honest comparisons rank for high-intent searches and give AI tools accurate material to cite.

• Out-of-date claims

  Date each page and refresh quarterly.

• Your websiteComparison pages: three /alternatives pages (vs Auth0, Firebase and Heroku Postgres) plus switch-from-Firebase and switch-from-Neon solution pages; none for Convex, PlanetScale or Nhost.Source
• Competitor researchRivals' own homepages: Firebase, Google's platform that "helps developers build apps and games that users will love"; Convex, "the reactive backend platform that keeps up with you and your agents"; PlanetScale, hosting "for Vitess, Neki, and Postgres"; Nhost, "a managed backend platform with Postgres, GraphQL, Auth, Storage, and serverless Functions".See the research Source

Optimize the hero (static image or lighter animation, preloaded font, deferred third-party scripts), then remove placeholder and expired routes from the sitemap and redirect old event pages.

Faster first impressions lift sign-ups from paid and creator traffic, and a clean sitemap focuses crawling on pages that convert.

• Brand animation lost

  Keep animation after first paint.

• Google PageSpeedChrome UX Report for real supabase.com visitors: Largest Contentful Paint 3.8 s at the 75th percentile (needs improvement; "good" is under 2.5 s); responsiveness 184 ms and layout shift 0.03 are good.Source
• Your websiteSupabase Select 2026 has a recap post and three themed posts on the blog; the site has 439 blog posts, 165 changelog entries and Launch Week pages; the sitemap includes a /opt-out/[ref] route placeholder.Source
• Your websiteAWS on the site: the sitemap still lists /aws-reinvent-2025 (December 1-4, 2025, booth #1857) and an event page on securing vibe-coded apps with AWS, but there is no standing "Supabase on AWS" page. A 2024 blog post says Team and Enterprise plans can be bought through AWS Marketplace with annual commitments that count toward AWS spend commitments.Source

Give each creator a tracked link and a credit code that is applied at project creation, and report per creator: sign-ups, projects, projects still active after 30 days, and paid upgrades. Use it to set rates and renewals.

Paying creators on downstream results finds the creators who bring real builders, not just views.

• Undercounting from untracked visits

  Add a "how did you hear" field.

• HiringGrowth Marketer, Creators & Channels (posted October 20, 2026): "right now Supabase reaches it mostly at arm's length, through agencies that own the actual relationships with creators"; the role brings the program in-house to "a multi-million-dollar channel" with "a roster of around 50 active creators within the first year" on TikTok, Instagram and YouTube, and reports on "budgets, tracking, results".Source
• HiringSenior Data Analyst - Marketing (posted August 4, 2026): builds "the measurement foundation that tells us what's actually working across paid and PLG channels", moving "past platform-reported metrics and vanity numbers", with incrementality tests, media mix modeling and CAC, payback and LTV targets.Source

Start with two tests: a geo holdout on branded paid search and a creator campaign in some countries but not others. Measure net new paid projects and use the result to reset budgets.

Strong brands often over-credit paid channels; the first test usually frees budget.

• Small samples

  Use larger regions and longer tests.

• HiringSenior Data Analyst - Marketing (posted August 4, 2026): builds "the measurement foundation that tells us what's actually working across paid and PLG channels", moving "past platform-reported metrics and vanity numbers", with incrementality tests, media mix modeling and CAC, payback and LTV targets.Source
• HiringGrowth Marketer, Creators & Channels (posted October 20, 2026): "right now Supabase reaches it mostly at arm's length, through agencies that own the actual relationships with creators"; the role brings the program in-house to "a multi-million-dollar channel" with "a roster of around 50 active creators within the first year" on TikTok, Instagram and YouTube, and reports on "budgets, tracking, results".Source

Tag projects by the integration or referral that created them, and publish a monthly scorecard per top partner: projects created, active after 30 days, paid conversion and revenue. Use it to choose co-marketing slots and deepen the best partnerships.

A shared number makes co-marketing decisions easy and shows partners what Supabase brings them.

• Partners dispute numbers

  Share definitions upfront.

• HiringPartnerships Manager, Ecosystem (posted October 20, 2026): "We're in the early days of building our partner marketplace program"; co-marketing and co-sell with "top marketplace and referral partners", reporting "adoption, attribution, revenue impact", and vetting the intake of new partnership requests.Source
• Your websitePartners page: "Build with Supabase. Reach 9 million developers."; Integration Partner and Solution Partner programs; co-marketing at "Supabase's highest-traffic moments like Launch Weeks".Source
• HiringSenior Data Analyst - Marketing (posted August 4, 2026): builds "the measurement foundation that tells us what's actually working across paid and PLG channels", moving "past platform-reported metrics and vanity numbers", with incrementality tests, media mix modeling and CAC, payback and LTV targets.Source

Publish integration standards (auth model, RLS-safe defaults, versioning, docs, support response) and show a "Verified integration" badge in the catalog for partners that pass a review each year.

A visible standard improves integrations across the ecosystem and helps developers choose with confidence.

• Partners feel excluded

  Offer a path and help to pass.

• HiringDeveloper Relations Engineers in San Francisco, New York and London (posted August 21, 2026) publish "technical content, especially video" and speak at meetups; the post says "Supabase is growing fast with 350,000+ developers". A Product Manager, Strategic Partner Integrations post (same date) says "More than 10 million developers build on it" through partners such as Vercel, Lovable and Stripe, and that agents need machine-to-machine authentication.Source
• HiringPartnerships Manager, Ecosystem (posted October 20, 2026): "We're in the early days of building our partner marketplace program"; co-marketing and co-sell with "top marketplace and referral partners", reporting "adoption, attribution, revenue impact", and vetting the intake of new partnership requests.Source
• Your websitePartners page: "Build with Supabase. Reach 9 million developers."; Integration Partner and Solution Partner programs; co-marketing at "Supabase's highest-traffic moments like Launch Weeks".Source

Book a planned run of shows, give each a short URL and an offer (credits or a template) and a matching landing page, and clip each appearance for X, LinkedIn and YouTube. Report sign-ups per show.

Tracking turns podcasts from brand work into a measured channel and tells the team which shows to repeat.

• Founder time

  Batch recordings.

• HiringHead of New Media (posted October 20, 2026): "Traditional PR is fading - we go directly to our audience"; runs X and LinkedIn, builds the founders' accounts, books "our cofounders on the most known shows, podcasts, and YouTube channels in our space", works with DevRel and PMM "on launches and Select", and leads incident and funding communications.Source
• HiringSenior Data Analyst - Marketing (posted August 4, 2026): builds "the measurement foundation that tells us what's actually working across paid and PLG channels", moving "past platform-reported metrics and vanity numbers", with incrementality tests, media mix modeling and CAC, payback and LTV targets.Source

Before pausing, email the owner with what the project contains (tables, users, last activity), a one-click "keep it running" on Pro, and a guide to claim and continue a project built by an AI tool. Test timing and copy.

A timely, specific message converts projects that already have users and reactivates ones that were forgotten.

• Looks like pressure

  Lead with what is in the project.

• Your websitePricing: Free ($0, two active projects, "paused after 1 week of inactivity"), Pro from $25 a month, Team from $599 a month (SOC 2, ISO 27001, SSO for the dashboard, HIPAA as a paid add-on) and Enterprise (custom).Source
• HiringDeveloper Relations Engineers in San Francisco, New York and London (posted August 21, 2026) publish "technical content, especially video" and speak at meetups; the post says "Supabase is growing fast with 350,000+ developers". A Product Manager, Strategic Partner Integrations post (same date) says "More than 10 million developers build on it" through partners such as Vercel, Lovable and Stripe, and that agents need machine-to-machine authentication.Source
• Your websiteSitemap (829 site pages, checked October 22, 2026): 18 solution pages (agencies, agents, AI builders, B2B SaaS, beginners, developers, enterprise, finserv, hackathon, healthcare, hosted Postgres, innovation teams, no-code, Postgres developers, startups, switch from Firebase, switch from Neon, vibe coders) and none for game studios. The Partner Catalog has 13 categories (AI to Storage) and none for games.Source

Build a kit: a two-page brief (Supabase plus AWS for live games), a reference architecture with GameLift, two studio stories, a demo project, and a pricing example for a mid-size game. Run a training session for AWS gaming specialists.

Field sellers bring partners they can explain in five minutes.

• AWS priorities shift

  Align quarterly with AWS gaming leads.

• #1 Give game studios a front door: a games solution page, a Unity quickstart and a cloud-save template

• HiringAWS Gaming GTM Segment Lead (remote AMER, posted August 28, 2026): "Supabase is scaling its AWS partnership across multiple go-to-market motions, and gaming is one of the fastest-moving"; drives "adoption of Supabase within game studios building on AWS", scopes "technical gap analyses (SDK coverage across Unity, Unreal, Godot)", closes "gaps in Supabase's gaming-specific product story (SDK support, real-time/multiplayer patterns, missing feature parity vs. incumbents)" and partners with product marketing "on gaming-specific content, case studies, and launch narratives".Source
• HiringAWS Partner Marketing Manager (posted September 22, 2026): runs joint co-marketing with AWS "in support of segments like gaming, enterprise, startups, and AI", producing "case studies, campaign materials, partner-facing documentation" for AWS field teams.Source
• Your websiteCustomer stories: 46, of which one is a game studio: Flick Games, an indie UK studio whose two live games use Supabase for "authentication, cross-device cloud saves, and remote content delivery across iOS, Android, and Steam for a team of two".Source

Run a monthly build night in each city around one template, record a short video of the build, and publish the template. Invite local creators from the creator program.

In-person events build loyal local communities, and recording them turns each into lasting content.

• Low turnout

  Co-host with local partners.

• HiringDeveloper Relations Engineers in San Francisco, New York and London (posted August 21, 2026) publish "technical content, especially video" and speak at meetups; the post says "Supabase is growing fast with 350,000+ developers". A Product Manager, Strategic Partner Integrations post (same date) says "More than 10 million developers build on it" through partners such as Vercel, Lovable and Stripe, and that agents need machine-to-machine authentication.Source
• HiringGrowth Marketer, Creators & Channels (posted October 20, 2026): "right now Supabase reaches it mostly at arm's length, through agencies that own the actual relationships with creators"; the role brings the program in-house to "a multi-million-dollar channel" with "a roster of around 50 active creators within the first year" on TikTok, Instagram and YouTube, and reports on "budgets, tracking, results".Source

Let agencies attach client organizations to their partner account, show them a dashboard of client projects, and give tiered benefits (support priority, credits, a featured listing) by paid client projects.

Agencies are a repeatable source of paid projects, and benefits tied to results reward the best ones.

• Clients want control

  Client approval for linking.

• HiringPartnerships Manager, Ecosystem (posted October 20, 2026): "We're in the early days of building our partner marketplace program"; co-marketing and co-sell with "top marketplace and referral partners", reporting "adoption, attribution, revenue impact", and vetting the intake of new partnership requests.Source
• Your websitePartners page: "Build with Supabase. Reach 9 million developers."; Integration Partner and Solution Partner programs; co-marketing at "Supabase's highest-traffic moments like Launch Weeks".Source
• Your websiteSitemap (829 site pages, checked October 22, 2026): 18 solution pages (agencies, agents, AI builders, B2B SaaS, beginners, developers, enterprise, finserv, hackathon, healthcare, hosted Postgres, innovation teams, no-code, Postgres developers, startups, switch from Firebase, switch from Neon, vibe coders) and none for game studios. The Partner Catalog has 13 categories (AI to Storage) and none for games.Source

Build or adopt official Unity and Godot SDKs on top of the existing C# client and community work, with game patterns built in: offline-tolerant cloud saves, leaderboards, presence and lobbies on Realtime, and player identity. Publish them on each engine's asset store.

Official SDKs remove the main objection from studios and make Supabase discoverable inside the engines.

• Maintenance load

  Share maintenance with the community.

• HiringAWS Gaming GTM Segment Lead (remote AMER, posted August 28, 2026): "Supabase is scaling its AWS partnership across multiple go-to-market motions, and gaming is one of the fastest-moving"; drives "adoption of Supabase within game studios building on AWS", scopes "technical gap analyses (SDK coverage across Unity, Unreal, Godot)", closes "gaps in Supabase's gaming-specific product story (SDK support, real-time/multiplayer patterns, missing feature parity vs. incumbents)" and partners with product marketing "on gaming-specific content, case studies, and launch narratives".Source
• DocsThe docs have 20 framework quickstarts (Astro, Expo React Native, Flask, Flutter, Hono, iOS SwiftUI, Kotlin, Laravel, Next.js, Nuxt, React, RedwoodJS, Refine, Reflex, Ruby on Rails, SolidJS, Spring Boot, SvelteKit, TanStack, Vue) and none for a game engine such as Unity, Godot or Unreal, although there is a 209-page C# client reference.Source
• Competitor researchRivals' own homepages: Firebase, Google's platform that "helps developers build apps and games that users will love"; Convex, "the reactive backend platform that keeps up with you and your agents"; PlanetScale, hosting "for Vitess, Neki, and Postgres"; Nhost, "a managed backend platform with Postgres, GraphQL, Auth, Storage, and serverless Functions".See the research Source

Test selling the Team items as add-ons on Pro (dashboard SSO, compliance reports) or a smaller Team tier, and measure revenue per account and downgrade risk.

A smaller step captures companies that would otherwise stay on Pro or leave when a customer asks for compliance.

• Team customers downgrade

  Keep Team-only features distinct.

• Your websitePricing: Free ($0, two active projects, "paused after 1 week of inactivity"), Pro from $25 a month, Team from $599 a month (SOC 2, ISO 27001, SSO for the dashboard, HIPAA as a paid add-on) and Enterprise (custom).Source
• HiringSenior Data Analyst - Marketing (posted August 4, 2026): builds "the measurement foundation that tells us what's actually working across paid and PLG channels", moving "past platform-reported metrics and vanity numbers", with incrementality tests, media mix modeling and CAC, payback and LTV targets.Source

Run three regional one-day editions co-hosted with AWS and top partners, each with local customer talks, a build session and recorded sessions published as videos.

Regional events serve the AWS co-marketing plan and the creator and DevRel programs at once.

• Cost

  Co-host and share costs.

• Your websiteSupabase Select 2026 has a recap post and three themed posts on the blog; the site has 439 blog posts, 165 changelog entries and Launch Week pages; the sitemap includes a /opt-out/[ref] route placeholder.Source
• HiringAWS Partner Marketing Manager (posted September 22, 2026): runs joint co-marketing with AWS "in support of segments like gaming, enterprise, startups, and AI", producing "case studies, campaign materials, partner-facing documentation" for AWS field teams.Source
• HiringHead of New Media (posted October 20, 2026): "Traditional PR is fading - we go directly to our audience"; runs X and LinkedIn, builds the founders' accounts, books "our cofounders on the most known shows, podcasts, and YouTube channels in our space", works with DevRel and PMM "on launches and Select", and leads incident and funding communications.Source

Run a monthly challenge where creators build an app in a weekend on Supabase, post the process and share the template. Feature the best builds in Launch Week.

A repeatable format gives creators an easy brief and the audience a reason to try it themselves.

• Repetitive content

  Rotate themes.

• HiringGrowth Marketer, Creators & Channels (posted October 20, 2026): "right now Supabase reaches it mostly at arm's length, through agencies that own the actual relationships with creators"; the role brings the program in-house to "a multi-million-dollar channel" with "a roster of around 50 active creators within the first year" on TikTok, Instagram and YouTube, and reports on "budgets, tracking, results".Source
• Your websiteSupabase Select 2026 has a recap post and three themed posts on the blog; the site has 439 blog posts, 165 changelog entries and Launch Week pages; the sitemap includes a /opt-out/[ref] route placeholder.Source

Translate the getting-started guide, top quickstarts and pricing FAQ into Japanese, add a Japanese landing page, and promote it through Japanese developer communities. Measure sign-ups from Japan.

A small, targeted translation serves a market where support is already being staffed.

• Docs drift out of date

  Translate only stable pages.

• HiringEvery Supabase job post: "~400 team members", "60+ countries", "Over $1B raised (including our $500M Series F)", "540,000+ community members". Supabase is also hiring a Japanese-speaking Database Support Engineer (posted September 23, 2026); supabase.com and the docs have no Japanese version (/ja returns 404).Source
• DocsThe docs have 20 framework quickstarts (Astro, Expo React Native, Flask, Flutter, Hono, iOS SwiftUI, Kotlin, Laravel, Next.js, Nuxt, React, RedwoodJS, Refine, Reflex, Ruby on Rails, SolidJS, Spring Boot, SvelteKit, TanStack, Vue) and none for a game engine such as Unity, Godot or Unreal, although there is a 209-page C# client reference.Source

Link the official listing from the new /aws page and pricing page, use "Official" in the listing title and description, add a short FAQ on the difference between the managed service and self-hosted images, and brief AWS field teams.

Clear signposting keeps AWS-procured revenue with Supabase and avoids support confusion.

• Marketplace rules on naming

  Follow AWS listing guidelines.

• AWS MarketplaceSearching AWS Marketplace for Supabase also returns self-hosted Supabase machine images published by other sellers, alongside the official listing.Source
• Your websiteAWS on the site: the sitemap still lists /aws-reinvent-2025 (December 1-4, 2025, booth #1857) and an event page on securing vibe-coded apps with AWS, but there is no standing "Supabase on AWS" page. A 2024 blog post says Team and Enterprise plans can be bought through AWS Marketplace with annual commitments that count toward AWS spend commitments.Source