Sitecore growth playbook

Embed the instant Scrunch audit on sitecore.com: the visitor enters a domain and a few competitors and sees a short snapshot right away (presence, citations, top missing prompts). Then show the Sitecore next step for each gap (structure content in SitecoreAI, AXP for agents, DAM for assets) and offer the walkthrough as the follow-up, routed to the right account team or partner by region. Track snapshot to meeting to pipeline, and A/B test the instant snapshot against the current demo form.

An instant, personal result is the strongest hook in AI search marketing, and it turns the homepage promise into a lead with context: the sales team opens the call already knowing the buyer's gaps.

[ ] Domain and competitor fields
[ ] Presence, citations and top missing prompts shown instantly
[ ] One SitecoreAI next step per gap
[ ] Walkthrough offered after the result
[ ] Lead routed by region and company size
[ ] Snapshot stored on the Salesforce lead
[ ] A/B test against /request-a-demo-scrunch
[ ] Weekly snapshot-to-pipeline report

• Leads from very small sites

  Show the snapshot to all; route only qualified companies to sales.

• Load from heavy use

  Rate-limit and cache common domains.

• HiringDirector of Product Marketing (remote US, posted October 20, 2026), dedicated to Scrunch: "establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch"; owns positioning, messaging, segmentation and go-to-market planning; will "Define and operationalize product release and launch processes across Scrunch and its Sitecore stakeholders" with "a release-tiering framework".Source
• Your websiteHomepage (October 22, 2026): "AI is deciding who gets discovered. Sitecore makes sure you're the answer." with "AI search - Powered by Scrunch" as the first capability. Near the bottom: "Most brands have never seen their own AI answers. Request a demo to get your free AI visibility snapshot", with a "Get your AI visibility snapshot" button that opens /request-a-demo-scrunch. SitecoreAI includes "20+ agents" with "no add-ons or per-token fees". Customer stories on the homepage: ENMAX, Shriners Children's, GoTo Technologies, AFL, Atkore, Hexagon, Travel Money Group (a travel finance brand in Australia and New Zealand that relaunched both sites in 17 weeks) and BOK Financial.Source
• Your website/request-a-demo-scrunch (noindex): "Book a personalized walkthrough"; "Within 24 hours, you'll be matched with a specialist who has worked with teams like yours"; pricing is shown "once we understand your scope". Its "Not ready to talk?" links and the Akamai story send visitors to scrunch.com.Source
• Scrunch websitescrunch.com homepage: "Run AI visibility audit", "See results in 30 seconds", "No credit card required", "Start a free trial", "Trusted by over 500 companies", with a public pricing page.Source
• HiringWeb Developer - Optimization (12-month contract, Kuala Lumpur): "Develop and implement A/B and multivariate tests", "Continuously test and improve conversion paths and engagement touchpoints", build components "in Next.js and React", "Ensure all experiments follow performance and accessibility best practices", and "Support large migration efforts".Source

Render the first page of stories and partners on the server (name, industry, region, product, link), keep the filters as an enhancement, and add ItemList structured data. Test with a no-JavaScript fetch and the Scrunch agent traffic view.

Server-rendered hubs pass link value to every story and partner, and they let AI assistants find proof when buyers ask for Sitecore customers or partners.

• Slower hub pages

  Cache the server-rendered lists.

• Your websiteThe customer stories hub (/solutions/customers) and the partner finder (/partners/finder) send no story or partner links in their HTML; both show "Loading search..." until JavaScript runs. The sitemap lists 120 English customer stories and 273 partner pages (checked twice on October 22, 2026).Source
• Your websitePress release, June 3, 2026: Sitecore acquired Scrunch, "an AI customer experience platform that helps brands understand and improve how they appear in AI search"; the CEO said "the internet must be written for machines to understand if we want humans to experience it."Source
• HiringWeb Developer - Optimization (12-month contract, Kuala Lumpur): "Develop and implement A/B and multivariate tests", "Continuously test and improve conversion paths and engagement touchpoints", build components "in Next.js and React", "Ensure all experiments follow performance and accessibility best practices", and "Support large migration efforts".Source
• Your websiteAI Search page: an Akamai quote with "+364% increase in brand presence across non-branded prompts" and "+218% increase in citations in AI generated results"; "See Akamai's AI search results" and "See how your site shows up" both link to scrunch.com. Features: prompt monitoring, citation tracking, AI search trends and the Agent Experience Platform (AXP).Source

Cut the 514 KiB of unused JavaScript, defer non-essential tags and the chat widget, preload the hero image, and set a performance budget that every A/B test must meet.

A DXP vendor's site is part of its product demo, and speed lifts every conversion test run on it.

• Tags removed that teams need

  Agree the list with marketing operations.

• PageSpeedGoogle PageSpeed for the homepage (October 22, 2026): mobile score 39, lab Largest Contentful Paint 17.2 s, Total Blocking Time 740 ms, 2,666 KiB with about 514 KiB of unused JavaScript. Real Chrome users: p75 LCP 2.67 s and INP 207 ms, both just outside Google's "good" limits (2.5 s and 200 ms); CLS 0.02. Across the whole site, p75 LCP is 3.06 s.Source
• HiringWeb Developer - Optimization (12-month contract, Kuala Lumpur): "Develop and implement A/B and multivariate tests", "Continuously test and improve conversion paths and engagement touchpoints", build components "in Next.js and React", "Ensure all experiments follow performance and accessibility best practices", and "Support large migration efforts".Source

Publish the Akamai story and two more Scrunch customer stories on sitecore.com, tag them "AI search" in the hub, and add a "Scrunch with SitecoreAI" story as soon as a joint customer can be named.

Proof on the buyer's path converts better than proof on another domain, and it ties Scrunch to Sitecore in search results.

• Duplicate content across domains

  Use a canonical to one version.

• Your websiteAI Search page: an Akamai quote with "+364% increase in brand presence across non-branded prompts" and "+218% increase in citations in AI generated results"; "See Akamai's AI search results" and "See how your site shows up" both link to scrunch.com. Features: prompt monitoring, citation tracking, AI search trends and the Agent Experience Platform (AXP).Source
• Your websiteThe customer stories hub (/solutions/customers) and the partner finder (/partners/finder) send no story or partner links in their HTML; both show "Loading search..." until JavaScript runs. The sitemap lists 120 English customer stories and 273 partner pages (checked twice on October 22, 2026).Source
• HiringDirector of Product Marketing (remote US, posted October 20, 2026), dedicated to Scrunch: "establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch"; owns positioning, messaging, segmentation and go-to-market planning; will "Define and operationalize product release and launch processes across Scrunch and its Sitecore stakeholders" with "a release-tiering framework".Source

Give partners a co-branded snapshot link, a 30-minute "how AI sees your brand" workshop deck, email and LinkedIn templates, and MDF for workshops. Track partner-sourced snapshots and pipeline.

A free, personal diagnostic is the easiest thing for a partner to offer, and it opens SitecoreAI and DAM conversations.

• Partners use it only for their own services

  Tie MDF to registered opportunities.

• HiringPartner Marketing Manager EMEA - Growth (London, posted September 23, 2026): co-marketing with implementation partners across EMEA and Asia Pacific and the international reseller community, aligned to "FY27 buying motions— including our market-leading CMS SitecoreAI, our AI-powered DAM and Scrunch, the best way to win AI search"; builds "campaign-in-a-box toolkits that equip resellers across international markets to generate and progress demand independently"; manages Marketing Development Funds.Source
• Scrunch websitescrunch.com homepage: "Run AI visibility audit", "See results in 30 seconds", "No credit card required", "Start a free trial", "Trusted by over 500 companies", with a public pricing page.Source
• Your websitePartner profiles show tier, specializations and certified professionals (for example "2 Specializations 6 Certified Professionals Gold Partner"); the homepage calls Sitecore "the largest DX community" of "practitioners, partners and MVPs".Source

Run the snapshot for every XP and XM account approaching renewal, add it to the Sitecore360 quarterly account pack with the matching SitecoreAI features, and offer a migration workshop with a partner.

A personal gap is a stronger migration trigger than a product roadmap, and it protects renewals.

• Snapshot looks like a sales pitch

  Lead with findings and fixes they can do now.

• HiringDigital Customer Engineer (Kuala Lumpur, posted October 19, 2026) for the Sitecore360 digital tier: "Run the weekly exception sweep" to find accounts "that have fallen out of pattern on adoption, health, milestones", trigger "approved playbook" actions, and "Flag accounts approaching renewal that are off-plan"; success is "cohort adoption and health movement".Source
• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source
• Your websiteHomepage (October 22, 2026): "AI is deciding who gets discovered. Sitecore makes sure you're the answer." with "AI search - Powered by Scrunch" as the first capability. Near the bottom: "Most brands have never seen their own AI answers. Request a demo to get your free AI visibility snapshot", with a "Get your AI visibility snapshot" button that opens /request-a-demo-scrunch. SitecoreAI includes "20+ agents" with "no add-ons or per-token fees". Customer stories on the homepage: ENMAX, Shriners Children's, GoTo Technologies, AFL, Atkore, Hexagon, Travel Money Group (a travel finance brand in Australia and New Zealand that relaunched both sites in 17 weeks) and BOK Financial.Source
• Your websiteSwitch to SitecoreAI page: "Adobe slows you down. Kentico can't scale. Tridion lags on innovation. Oracle locks you into IT." with comparisons against each, run with Horizontal Digital. There is an XP/XM migration navigator at /platform/xp-xm-migration-navigator.Source

Define three tiers (major, feature, update) with set launch activities, publish a monthly "what's new in AI search" page, and brief sellers and partners a week before each major launch.

Predictable launches give sales and partners a steady reason to contact accounts.

• Process slows launches

  Keep the update tier light.

• HiringDirector of Product Marketing (remote US, posted October 20, 2026), dedicated to Scrunch: "establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch"; owns positioning, messaging, segmentation and go-to-market planning; will "Define and operationalize product release and launch processes across Scrunch and its Sitecore stakeholders" with "a release-tiering framework".Source
• HiringPartner Marketing Manager EMEA - Growth (London, posted September 23, 2026): co-marketing with implementation partners across EMEA and Asia Pacific and the international reseller community, aligned to "FY27 buying motions— including our market-leading CMS SitecoreAI, our AI-powered DAM and Scrunch, the best way to win AI search"; builds "campaign-in-a-box toolkits that equip resellers across international markets to generate and progress demand independently"; manages Marketing Development Funds.Source

Build one localized landing page per market (Korean, Thai, Vietnamese, traditional Chinese, and English for Malaysia) with the AI visibility snapshot, local proof and a reseller contact, and give resellers translated kits.

Local pages help resellers generate demand without waiting for Sitecore, and they catch local searches.

• Machine translation errors

  Have resellers review.

• HiringAsia Pacific and channel hiring: a Senior Channel Sales Manager for Rest of Asia ("Thailand, Vietnam, Malaysia, Hong Kong and Korea", reporting to the Global VP, Growth Markets in Dubai), Sales Development Representatives in Singapore and Tokyo, enterprise account managers in Tokyo and Sydney, a Regional Vice President, Sales (ANZ), solution architects in Singapore and Melbourne, and a Senior Channel Solution Engineer in the US. Of 31 open roles, 10 are in Kuala Lumpur.Source
• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source
• HiringPartner Marketing Manager EMEA - Growth (London, posted September 23, 2026): co-marketing with implementation partners across EMEA and Asia Pacific and the international reseller community, aligned to "FY27 buying motions— including our market-leading CMS SitecoreAI, our AI-powered DAM and Scrunch, the best way to win AI search"; builds "campaign-in-a-box toolkits that equip resellers across international markets to generate and progress demand independently"; manages Marketing Development Funds.Source

Create an AI search specialization (training, certified people, one delivered project), show it as a badge and filter, and send snapshot leads to specialized partners first.

A specialization rewards partners for learning Scrunch and gives buyers a clear choice.

• Badge without skill

  Require a delivered project.

• Your websitePartner profiles show tier, specializations and certified professionals (for example "2 Specializations 6 Certified Professionals Gold Partner"); the homepage calls Sitecore "the largest DX community" of "practitioners, partners and MVPs".Source
• HiringPartner Marketing Manager EMEA - Growth (London, posted September 23, 2026): co-marketing with implementation partners across EMEA and Asia Pacific and the international reseller community, aligned to "FY27 buying motions— including our market-leading CMS SitecoreAI, our AI-powered DAM and Scrunch, the best way to win AI search"; builds "campaign-in-a-box toolkits that equip resellers across international markets to generate and progress demand independently"; manages Marketing Development Funds.Source
• Your websiteThe customer stories hub (/solutions/customers) and the partner finder (/partners/finder) send no story or partner links in their HTML; both show "Loading search..." until JavaScript runs. The sitemap lists 120 English customer stories and 273 partner pages (checked twice on October 22, 2026).Source

Add a monthly AI visibility score for each Sitecore360 account, create a playbook for drops (content fixes in SitecoreAI), and report the score in the quarterly account pack.

It ties Sitecore's value to an outcome customers care about now, and it creates Scrunch expansion.

• Score noise

  Use trends over three months.

• HiringDigital Customer Engineer (Kuala Lumpur, posted October 19, 2026) for the Sitecore360 digital tier: "Run the weekly exception sweep" to find accounts "that have fallen out of pattern on adoption, health, milestones", trigger "approved playbook" actions, and "Flag accounts approaching renewal that are off-plan"; success is "cohort adoption and health movement".Source
• Your websiteAI Search page: an Akamai quote with "+364% increase in brand presence across non-branded prompts" and "+218% increase in citations in AI generated results"; "See Akamai's AI search results" and "See how your site shows up" both link to scrunch.com. Features: prompt monitoring, citation tracking, AI search trends and the Agent Experience Platform (AXP).Source

Run a quarterly testing program on sitecore.com and publish the best tests: hypothesis, setup in SitecoreAI, result and lesson.

Buyers trust a vendor's own results, and it makes the optimization team a content source.

• Losing tests look bad

  Publish lessons from losses too.

• HiringWeb Developer - Optimization (12-month contract, Kuala Lumpur): "Develop and implement A/B and multivariate tests", "Continuously test and improve conversion paths and engagement touchpoints", build components "in Next.js and React", "Ensure all experiments follow performance and accessibility best practices", and "Support large migration efforts".Source
• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source

Run the snapshot on Japanese prompts for the top 100 Japanese target brands, use the results in outreach, and host a Tokyo roundtable on AI search in Japanese.

Local language results are a strong opener, and the Tokyo team gets a reason to call.

• Prompt quality in Japanese

  Review with native speakers.

• HiringAsia Pacific and channel hiring: a Senior Channel Sales Manager for Rest of Asia ("Thailand, Vietnam, Malaysia, Hong Kong and Korea", reporting to the Global VP, Growth Markets in Dubai), Sales Development Representatives in Singapore and Tokyo, enterprise account managers in Tokyo and Sydney, a Regional Vice President, Sales (ANZ), solution architects in Singapore and Melbourne, and a Senior Channel Solution Engineer in the US. Of 31 open roles, 10 are in Kuala Lumpur.Source
• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source
• Scrunch websitescrunch.com homepage: "Run AI visibility audit", "See results in 30 seconds", "No credit card required", "Start a free trial", "Trusted by over 500 companies", with a public pricing page.Source

Group ANZ stories on one regional page, film short videos with AFL and Travel Money Group, and run a roadshow in Sydney and Melbourne with partners.

Local proof matters to ANZ buyers, and a new team needs it from day one.

• Few stories

  Add partner-delivered projects.

• HiringAsia Pacific and channel hiring: a Senior Channel Sales Manager for Rest of Asia ("Thailand, Vietnam, Malaysia, Hong Kong and Korea", reporting to the Global VP, Growth Markets in Dubai), Sales Development Representatives in Singapore and Tokyo, enterprise account managers in Tokyo and Sydney, a Regional Vice President, Sales (ANZ), solution architects in Singapore and Melbourne, and a Senior Channel Solution Engineer in the US. Of 31 open roles, 10 are in Kuala Lumpur.Source
• Your websiteHomepage (October 22, 2026): "AI is deciding who gets discovered. Sitecore makes sure you're the answer." with "AI search - Powered by Scrunch" as the first capability. Near the bottom: "Most brands have never seen their own AI answers. Request a demo to get your free AI visibility snapshot", with a "Get your AI visibility snapshot" button that opens /request-a-demo-scrunch. SitecoreAI includes "20+ agents" with "no add-ons or per-token fees". Customer stories on the homepage: ENMAX, Shriners Children's, GoTo Technologies, AFL, Atkore, Hexagon, Travel Money Group (a travel finance brand in Australia and New Zealand that relaunched both sites in 17 weeks) and BOK Financial.Source
• Your websiteThe customer stories hub (/solutions/customers) and the partner finder (/partners/finder) send no story or partner links in their HTML; both show "Loading search..." until JavaScript runs. The sitemap lists 120 English customer stories and 273 partner pages (checked twice on October 22, 2026).Source

Build campaigns per use case, send them to the matching page with a short demo and the snapshot, and test messages with the optimization developer.

Specific landing pages convert better and show which use cases sell.

• Low volume

  Group related use cases.

• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source
• HiringWeb Developer - Optimization (12-month contract, Kuala Lumpur): "Develop and implement A/B and multivariate tests", "Continuously test and improve conversion paths and engagement touchpoints", build components "in Next.js and React", "Ensure all experiments follow performance and accessibility best practices", and "Support large migration efforts".Source

Run Scrunch on Sitecore's core prompts, fix the pages that are missing from answers, and report progress quarterly, publicly if results are good.

Using its own product on its own site is the best proof and improves pipeline.

• Slow improvement

  Report trends, not single answers.

• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source
• Your websiteAI Search page: an Akamai quote with "+364% increase in brand presence across non-branded prompts" and "+218% increase in citations in AI generated results"; "See Akamai's AI search results" and "See how your site shows up" both link to scrunch.com. Features: prompt monitoring, citation tracking, AI search trends and the Agent Experience Platform (AXP).Source
• Your websitePress release, June 3, 2026: Sitecore acquired Scrunch, "an AI customer experience platform that helps brands understand and improve how they appear in AI search"; the CEO said "the internet must be written for machines to understand if we want humans to experience it."Source

Publish a quarterly index of AI visibility by industry and region (top brands, biggest movers, most cited sources), with each brand able to run its own snapshot.

Original rankings earn press and drive snapshot sign-ups at scale.

• Brands dispute rankings

  Publish the method.

• Scrunch websitescrunch.com homepage: "Run AI visibility audit", "See results in 30 seconds", "No credit card required", "Start a free trial", "Trusted by over 500 companies", with a public pricing page.Source
• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source
• Your websitePress release, June 3, 2026: Sitecore acquired Scrunch, "an AI customer experience platform that helps brands understand and improve how they appear in AI search"; the CEO said "the internet must be written for machines to understand if we want humans to experience it."Source

Offer a self-serve Scrunch plan on sitecore.com with clear pricing, and trigger a sales offer when usage shows content gaps SitecoreAI would fix.

Product-led entry builds a pipeline of brands already using Sitecore software.

• Channel conflict

  Give partners referral credit.

• Scrunch websitescrunch.com homepage: "Run AI visibility audit", "See results in 30 seconds", "No credit card required", "Start a free trial", "Trusted by over 500 companies", with a public pricing page.Source
• Your website/request-a-demo-scrunch (noindex): "Book a personalized walkthrough"; "Within 24 hours, you'll be matched with a specialist who has worked with teams like yours"; pricing is shown "once we understand your scope". Its "Not ready to talk?" links and the Akamai story send visitors to scrunch.com.Source
• Your websiteHomepage (October 22, 2026): "AI is deciding who gets discovered. Sitecore makes sure you're the answer." with "AI search - Powered by Scrunch" as the first capability. Near the bottom: "Most brands have never seen their own AI answers. Request a demo to get your free AI visibility snapshot", with a "Get your AI visibility snapshot" button that opens /request-a-demo-scrunch. SitecoreAI includes "20+ agents" with "no add-ons or per-token fees". Customer stories on the homepage: ENMAX, Shriners Children's, GoTo Technologies, AFL, Atkore, Hexagon, Travel Money Group (a travel finance brand in Australia and New Zealand that relaunched both sites in 17 weeks) and BOK Financial.Source

Launch a developer program with MCP examples, starter kits and a showcase, and support partners building agent integrations on SitecoreAI.

Developers pull platforms into deals, and agent access is the next reason to choose a CMS.

• Fast-changing standards

  Keep kits small and updated.

• Your websiteSitemap (6,243 URLs): English plus five locales (de-de, es-es, fr-fr, ja-jp, pt-pt), with no Thai, Vietnamese, Korean or Chinese pages; 16 use cases, 46 glossary entries, 71 topic pages, 16 "Sitecore on Sitecore" resources and a Digital Authenticity Index page. Recent posts: "Your Migration Guide to SitecoreAI", "Make your Existing Sitecore XP and XM Investment AI Ready" and "Enterprise CMS Buyers Guide AI Era".Source
• Public listingsSitecore's YouTube channel has 3,880 subscribers and 252 videos; its npm packages get about 38,500 weekly downloads; the GitHub organization has 134 public repositories, 17 active in the last 90 days.Source
• HiringSitecore's description in every post: "the leading provider of agentic digital experience software", "content, commerce, and data into one composable platform", "Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal", with teams in over 25 countries.Source

Cut each major session into clips and short articles, release them weekly through the year, and link each to the snapshot or a use case.

Event content keeps working long after the event at low cost.

• Old content

  Pick evergreen sessions.

• Public listingsSitecore's YouTube channel has 3,880 subscribers and 252 videos; its npm packages get about 38,500 weekly downloads; the GitHub organization has 134 public repositories, 17 active in the last 90 days.Source
• Your websiteHomepage (October 22, 2026): "AI is deciding who gets discovered. Sitecore makes sure you're the answer." with "AI search - Powered by Scrunch" as the first capability. Near the bottom: "Most brands have never seen their own AI answers. Request a demo to get your free AI visibility snapshot", with a "Get your AI visibility snapshot" button that opens /request-a-demo-scrunch. SitecoreAI includes "20+ agents" with "no add-ons or per-token fees". Customer stories on the homepage: ENMAX, Shriners Children's, GoTo Technologies, AFL, Atkore, Hexagon, Travel Money Group (a travel finance brand in Australia and New Zealand that relaunched both sites in 17 weeks) and BOK Financial.Source

Staff a follow-up desk in Kuala Lumpur that reviews each snapshot lead, sends a short personal note with one finding, and books the right regional seller.

Fast, personal follow-up raises meeting rates, and the time zone covers the US night.

• Notes feel generic

  Require one specific finding.

• HiringAsia Pacific and channel hiring: a Senior Channel Sales Manager for Rest of Asia ("Thailand, Vietnam, Malaysia, Hong Kong and Korea", reporting to the Global VP, Growth Markets in Dubai), Sales Development Representatives in Singapore and Tokyo, enterprise account managers in Tokyo and Sydney, a Regional Vice President, Sales (ANZ), solution architects in Singapore and Melbourne, and a Senior Channel Solution Engineer in the US. Of 31 open roles, 10 are in Kuala Lumpur.Source
• Your website/request-a-demo-scrunch (noindex): "Book a personalized walkthrough"; "Within 24 hours, you'll be matched with a specialist who has worked with teams like yours"; pricing is shown "once we understand your scope". Its "Not ready to talk?" links and the Akamai story send visitors to scrunch.com.Source
• HiringDigital Customer Engineer (Kuala Lumpur, posted October 19, 2026) for the Sitecore360 digital tier: "Run the weekly exception sweep" to find accounts "that have fallen out of pattern on adoption, health, milestones", trigger "approved playbook" actions, and "Flag accounts approaching renewal that are off-plan"; success is "cohort adoption and health movement".Source

Add an AI search row to every comparison (built-in visibility insights with Scrunch, agent-ready content), with a snapshot comparing the buyer with competitors.

It brings the newest differentiator into the pages buyers use to decide.

• Rivals add features

  Review quarterly.

• Your websiteSwitch to SitecoreAI page: "Adobe slows you down. Kentico can't scale. Tridion lags on innovation. Oracle locks you into IT." with comparisons against each, run with Horizontal Digital. There is an XP/XM migration navigator at /platform/xp-xm-migration-navigator.Source
• Competitor researchRivals' own homepages: Optimizely, "AI to create and optimize digital experiences"; Contentstack, an "Agentic Experience Platform"; Profound, "the AI marketing platform built for the agentic era. See what your customers ask AI". Adobe Experience Manager is the platform Sitecore's switch page targets first.See the research Source
• Your websiteAI Search page: an Akamai quote with "+364% increase in brand presence across non-branded prompts" and "+218% increase in citations in AI generated results"; "See Akamai's AI search results" and "See how your site shows up" both link to scrunch.com. Features: prompt monitoring, citation tracking, AI search trends and the Agent Experience Platform (AXP).Source