Highwire growth playbook

Set the staging pages to noindex and remove them from the sitemap; map each redirected service URL to its current capability page (communications, marketing, corporate reputation) instead of the homepage; send old bios to /agency; regenerate the sitemap so it lists only live, final pages. Then baseline how AI assistants describe Highwire's services before and after, using AcroAnswers.

A clean index puts the right page in front of buyers and gives the new channel reporting a true starting point. It is also the best demo of what Highwire sells.

[ ] Noindex /media-staging and /blog-staging pages
[ ] Remove the temporary slug
[ ] /services/strategic-communications -> /capabilities-communications
[ ] /services/digital-marketing -> /capabilities-marketing
[ ] Reputation management -> /corporate-reputation
[ ] Old /about/ bios -> /agency
[ ] Regenerate the sitemap
[ ] Resubmit in Search Console
[ ] AI visibility baseline saved

• Losing link value

  Redirect to the closest page, never the homepage.

• Staging used for review

  Keep it behind a password instead.

• Your websiteThe public sitemap (446 URLs, October 22, 2026) lists eight staging pages, such as /media-staging/the-ai-driven-cmo-staging and /blog-staging/crisis-communications-assessment, which load and are set to "index, follow", plus a "-temporary-slug-" URL.Source
• Your websiteOf the 381 sitemap URLs we could check on October 22, 2026, 75 answer with a redirect, 51 of them to the homepage: 41 former team bios under /about/, seven service pages such as /services/strategic-communications and /services/digital-marketing/hubspot-services, /expertise/health and /newsletter-subscription. Old case studies such as /case-studies/twilio redirect to /work.Source
• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source
• News coverageHighwire launched AcroAI on April 16, 2026, described as an agentic AI platform for marketing and communications clients; it has since announced AcroIntelligence ("a single AI-powered platform to translate complex media signals into strategic, measurable action") and has an AcroAnswers page on its site.Source

Rebuild a short subscribe page (what it covers, how often, a sample issue), with sector choices that feed the nurture tracks, and a three-email welcome sequence.

A named, sector-split list is the base for the nurture programs the Channel Marketing Manager is hired to build.

• Low open rates

  Test subject lines from day one.

• Your websiteOf the 381 sitemap URLs we could check on October 22, 2026, 75 answer with a redirect, 51 of them to the homepage: 41 former team bios under /about/, seven service pages such as /services/strategic-communications and /services/digital-marketing/hubspot-services, /expertise/health and /newsletter-subscription. Old case studies such as /case-studies/twilio redirect to /work.Source
• Your websiteHomepage: "A strategic marketing communications agency built for industry changers"; six industries (B2B Technology, Cybersecurity, Energy, Financial Services, Health, Professional Services); awards including PRovoke Media 2025 Midsized Agency of the Year shortlist and Best Agencies in the US, and O'Dwyer's Top PR Firms; a footer sign-up for "The (High)wire Newsletter".Source
• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source

Add the client name and sector to each card and a filter by industry, matching the six industries on the homepage. Link each case from its industry page.

Recognizable names and sector filters help a CMO find a relevant case in seconds.

• Confidential clients

  Use sector labels where needed.

• Your websiteWork page: case cards titled by outcome ("Turning AI Hype Into Market Authority", "Recharging Corporate Reputation for Energy Leader", "Rebranding a Legacy Financial Giant for Gen Z") with service tags; published work pages include Twilio, Splunk, Definitive Healthcare, Boulevard and PG&E.Source
• Your websiteHomepage: "A strategic marketing communications agency built for industry changers"; six industries (B2B Technology, Cybersecurity, Energy, Financial Services, Health, Professional Services); awards including PRovoke Media 2025 Midsized Agency of the Year shortlist and Best Agencies in the US, and O'Dwyer's Top PR Firms; a footer sign-up for "The (High)wire Newsletter".Source
• HiringVice President, Business Development (posted June 2026): will "lead and scale the agency's new business function at a key stage of growth", "Partner with marketing and leadership to drive inbound and outbound growth strategy", "Lead RFPs, referrals, and strategic pitch processes" and "Create playbooks, templates, and frameworks to improve win rates".Source

Audit posts by traffic and age: refresh the best performers with 2026 data, merge duplicates, and redirect or noindex expired event posts.

Fresh, focused content signals expertise to buyers and AI assistants.

• Losing traffic

  Redirect to the closest current post.

• Your websiteInsights: 286 posts, the newest from October 22, 2026; 135 share the same last-modified date (July 18, 2025); many are dated event or list posts such as "Healthcare Reporters to Follow in 2023" and "Make the Most out of Black Hat USA 2023".Source
• Your websiteThe public sitemap (446 URLs, October 22, 2026) lists eight staging pages, such as /media-staging/the-ai-driven-cmo-staging and /blog-staging/crisis-communications-assessment, which load and are set to "index, follow", plus a "-temporary-slug-" URL.Source

Compress hero images, defer tags that are not needed for the first view, and remove duplicate scripts; recheck PageSpeed.

Prospects often first click from LinkedIn on a phone; a light page keeps them.

• Breaking tracking

  Test in a staging copy first.

• Google PageSpeedMobile lab test: performance 40/100 and largest contentful paint 24.4 s with 4.6 MB downloaded and 22 third-party services. But real Chrome visitors load the main content in 0.8 s (75th percentile) with 62 ms interaction delay, so real-user speed is good; the weight mostly hurts first visits on slow phones.Source

For each industry, build a five-email track from the sign-up or download: one case study, one tool (AI maturity assessment, RFP guide, risk maps), one insight, one event and one meeting ask with the sector lead.

Sector-specific nurture converts better than a general newsletter and gives practice leaders warm leads.

• Too many tracks

  Start with the two biggest sectors.

• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source
• HiringStrategy and PR hiring: VP and Director, Strategy (October 2026) working with "the Highwire Intelligence Group"; an SVP, PR (Professional Services) for accounts with "revenue oversight typically between $2M to $3M+" who will spearhead pitches; a VP, PR (Business of Health); Account Directors in Cybersecurity; Account Executives in Financial Services in six cities (October 6). The board lists 96 postings in all.Source
• Your websiteGated and campaign pages: an AI maturity assessment, AI risk maps, a social media audit template, a guide to writing a PR RFP, a new media playbook, a "funnel to ecosystem" webinar, an RSAC 2026 page and a utilities earnings comparison report.Source
• Your websiteHomepage: "A strategic marketing communications agency built for industry changers"; six industries (B2B Technology, Cybersecurity, Energy, Financial Services, Health, Professional Services); awards including PRovoke Media 2025 Midsized Agency of the Year shortlist and Best Agencies in the US, and O'Dwyer's Top PR Firms; a footer sign-up for "The (High)wire Newsletter".Source

Score contacts on fit (company size, sector) and intent (RFP guide, pricing-like pages, repeat visits), and route high scores to business development with a one-day follow-up rule.

Fast, informed follow-up wins more pitches.

• False positives

  Review weekly at first.

• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source
• HiringVice President, Business Development (posted June 2026): will "lead and scale the agency's new business function at a key stage of growth", "Partner with marketing and leadership to drive inbound and outbound growth strategy", "Lead RFPs, referrals, and strategic pitch processes" and "Create playbooks, templates, and frameworks to improve win rates".Source
• Your websiteGated and campaign pages: an AI maturity assessment, AI risk maps, a social media audit template, a guide to writing a PR RFP, a new media playbook, a "funnel to ecosystem" webinar, an RSAC 2026 page and a utilities earnings comparison report.Source

Build an "Evaluating Highwire" page with a downloadable credentials pack, data security and AI use policies, team size, offices and sector case studies, linked from the RFP guide.

Making Highwire easy to shortlist raises RFP invitations.

• Outdated facts

  Review quarterly.

• HiringVice President, Business Development (posted June 2026): will "lead and scale the agency's new business function at a key stage of growth", "Partner with marketing and leadership to drive inbound and outbound growth strategy", "Lead RFPs, referrals, and strategic pitch processes" and "Create playbooks, templates, and frameworks to improve win rates".Source
• Your websiteGated and campaign pages: an AI maturity assessment, AI risk maps, a social media audit template, a guide to writing a PR RFP, a new media playbook, a "funnel to ecosystem" webinar, an RSAC 2026 page and a utilities earnings comparison report.Source
• Your websiteWork page: case cards titled by outcome ("Turning AI Hype Into Market Authority", "Recharging Corporate Reputation for Energy Leader", "Rebranding a Legacy Financial Giant for Gen Z") with service tags; published work pages include Twilio, Splunk, Definitive Healthcare, Boulevard and PG&E.Source
• Your websiteHomepage: "A strategic marketing communications agency built for industry changers"; six industries (B2B Technology, Cybersecurity, Energy, Financial Services, Health, Professional Services); awards including PRovoke Media 2025 Midsized Agency of the Year shortlist and Best Agencies in the US, and O'Dwyer's Top PR Firms; a footer sign-up for "The (High)wire Newsletter".Source

Define three offers (for example, launch, category leadership, reputation recovery) with scope, timeline, team, metrics and a reference case each, and publish them.

Packages shorten sales cycles and help account teams expand existing PR clients into integrated work.

• Too rigid

  Keep packages as starting points.

• HiringIntegrated marketing build-out: an SVP, Integrated Marketing (posted August 4, 2026) to "productize integrated solutions and create scalable offerings"; VPs and Account Directors, Integrated Marketing (September 11) running "standalone social and influencer programs" and campaigns "that span social, content, paid, and web" for health and technology clients; a Director, Social (October 19) for "the growth of the social media practice".Source
• Your websiteHomepage: "A strategic marketing communications agency built for industry changers"; six industries (B2B Technology, Cybersecurity, Energy, Financial Services, Health, Professional Services); awards including PRovoke Media 2025 Midsized Agency of the Year shortlist and Best Agencies in the US, and O'Dwyer's Top PR Firms; a footer sign-up for "The (High)wire Newsletter".Source
• Your websiteWork page: case cards titled by outcome ("Turning AI Hype Into Market Authority", "Recharging Corporate Reputation for Energy Leader", "Rebranding a Legacy Financial Giant for Gen Z") with service tags; published work pages include Twilio, Splunk, Definitive Healthcare, Boulevard and PG&E.Source

Run a twice-yearly review for each top PR client: what social, content, paid and web could add, with an AI visibility snapshot from AcroAnswers as the opener.

Existing clients are the cheapest growth, and a data opener makes the conversation concrete.

• Feels like upselling

  Lead with their data.

• HiringStrategy and PR hiring: VP and Director, Strategy (October 2026) working with "the Highwire Intelligence Group"; an SVP, PR (Professional Services) for accounts with "revenue oversight typically between $2M to $3M+" who will spearhead pitches; a VP, PR (Business of Health); Account Directors in Cybersecurity; Account Executives in Financial Services in six cities (October 6). The board lists 96 postings in all.Source
• HiringIntegrated marketing build-out: an SVP, Integrated Marketing (posted August 4, 2026) to "productize integrated solutions and create scalable offerings"; VPs and Account Directors, Integrated Marketing (September 11) running "standalone social and influencer programs" and campaigns "that span social, content, paid, and web" for health and technology clients; a Director, Social (October 19) for "the growth of the social media practice".Source
• News coverageHighwire launched AcroAI on April 16, 2026, described as an agentic AI platform for marketing and communications clients; it has since announced AcroIntelligence ("a single AI-powered platform to translate complex media signals into strategic, measurable action") and has an AcroAnswers page on its site.Source
• HiringVice President, Business Development (posted June 2026): will "lead and scale the agency's new business function at a key stage of growth", "Partner with marketing and leadership to drive inbound and outbound growth strategy", "Lead RFPs, referrals, and strategic pitch processes" and "Create playbooks, templates, and frameworks to improve win rates".Source

Set an executive visibility program for six Highwire leaders: weekly posts by sector, a monthly LinkedIn Live with a journalist, and tracked links to the nurture tracks.

B2B buyers pick agencies whose leaders they already follow.

• Leaders lack time

  Draft for them to edit.

• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source
• HiringIntegrated marketing build-out: an SVP, Integrated Marketing (posted August 4, 2026) to "productize integrated solutions and create scalable offerings"; VPs and Account Directors, Integrated Marketing (September 11) running "standalone social and influencer programs" and campaigns "that span social, content, paid, and web" for health and technology clients; a Director, Social (October 19) for "the growth of the social media practice".Source
• Your websiteGrowth moves announced on the Insights page: a strategic investment from Shamrock Capital, the acquisitions of Candor Content and WonderScript, a first Chief Integration Officer, and a new Executive Creative Director and senior leadership appointments in October 2026.Source

Run a quarterly online event per major sector with a journalist or client guest, then send recordings and a short guide to registrants and no-shows, and hand engaged contacts to business development.

Events with reporters are a rare draw that a PR agency can offer and few others can.

• Low turnout

  Promote on-demand use.

• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source
• Your websiteGated and campaign pages: an AI maturity assessment, AI risk maps, a social media audit template, a guide to writing a PR RFP, a new media playbook, a "funnel to ecosystem" webinar, an RSAC 2026 page and a utilities earnings comparison report.Source
• HiringStrategy and PR hiring: VP and Director, Strategy (October 2026) working with "the Highwire Intelligence Group"; an SVP, PR (Professional Services) for accounts with "revenue oversight typically between $2M to $3M+" who will spearhead pitches; a VP, PR (Business of Health); Account Directors in Cybersecurity; Account Executives in Financial Services in six cities (October 6). The board lists 96 postings in all.Source

Each quarter, publish which brands lead AI answers in each of the six sectors and why, using aggregated data, with a sign-up for a brand's own report.

Original data earns press and gives business development a reason to call every prospect.

• Brands object

  Use methodology notes and aggregate scores.

• News coverageHighwire launched AcroAI on April 16, 2026, described as an agentic AI platform for marketing and communications clients; it has since announced AcroIntelligence ("a single AI-powered platform to translate complex media signals into strategic, measurable action") and has an AcroAnswers page on its site.Source
• Your websiteHomepage: "A strategic marketing communications agency built for industry changers"; six industries (B2B Technology, Cybersecurity, Energy, Financial Services, Health, Professional Services); awards including PRovoke Media 2025 Midsized Agency of the Year shortlist and Best Agencies in the US, and O'Dwyer's Top PR Firms; a footer sign-up for "The (High)wire Newsletter".Source
• Competitor researchRivals' own homepages: Mission North, "An Integrated Communications Agency"; Inkhouse, "the strategic communications agency that drives relevance and impact for innovative companies"; Bospar, "coverage that shapes what AI says about your brand"; Allison, "Digital-First, Data-Led Communications Partner".See the research Source

Return a scored report by sector, benchmark it against peers, and offer a strategy session for low scores. Feed answers into lead scoring.

Self-assessment gives buyers value and gives strategy a warm, informed first call.

• Low completion

  Keep it under five minutes.

• Your websiteGated and campaign pages: an AI maturity assessment, AI risk maps, a social media audit template, a guide to writing a PR RFP, a new media playbook, a "funnel to ecosystem" webinar, an RSAC 2026 page and a utilities earnings comparison report.Source
• HiringStrategy and PR hiring: VP and Director, Strategy (October 2026) working with "the Highwire Intelligence Group"; an SVP, PR (Professional Services) for accounts with "revenue oversight typically between $2M to $3M+" who will spearhead pitches; a VP, PR (Business of Health); Account Directors in Cybersecurity; Account Executives in Financial Services in six cities (October 6). The board lists 96 postings in all.Source
• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source

Track job changes of past client contacts, send a congratulations note within a week with a relevant case, and offer a short planning session.

Trust travels with people, and timing matters.

• Feels intrusive

  Keep it personal and short.

• HiringVice President, Business Development (posted June 2026): will "lead and scale the agency's new business function at a key stage of growth", "Partner with marketing and leadership to drive inbound and outbound growth strategy", "Lead RFPs, referrals, and strategic pitch processes" and "Create playbooks, templates, and frameworks to improve win rates".Source
• Your websiteWork page: case cards titled by outcome ("Turning AI Hype Into Market Authority", "Recharging Corporate Reputation for Energy Leader", "Rebranding a Legacy Financial Giant for Gen Z") with service tags; published work pages include Twilio, Splunk, Definitive Healthcare, Boulevard and PG&E.Source

Offer a monthly AI visibility report by subscription, with a quarterly strategy call, and convert subscribers to integrated programs.

Software-like revenue smooths agency income and creates a pipeline of qualified brands.

• Support load

  Limit the pilot size.

• News coverageHighwire launched AcroAI on April 16, 2026, described as an agentic AI platform for marketing and communications clients; it has since announced AcroIntelligence ("a single AI-powered platform to translate complex media signals into strategic, measurable action") and has an AcroAnswers page on its site.Source
• HiringIntegrated marketing build-out: an SVP, Integrated Marketing (posted August 4, 2026) to "productize integrated solutions and create scalable offerings"; VPs and Account Directors, Integrated Marketing (September 11) running "standalone social and influencer programs" and campaigns "that span social, content, paid, and web" for health and technology clients; a Director, Social (October 19) for "the growth of the social media practice".Source
• HiringVice President, Business Development (posted June 2026): will "lead and scale the agency's new business function at a key stage of growth", "Partner with marketing and leadership to drive inbound and outbound growth strategy", "Lead RFPs, referrals, and strategic pitch processes" and "Create playbooks, templates, and frameworks to improve win rates".Source

Pick one point of view per sector, back it with research, events and executive content for a year, and measure share of voice in sector media and AI answers.

A clear, repeated point of view is what makes an agency the default shortlist in a sector.

• Spread thin

  Start with two sectors.

• Competitor researchRivals' own homepages: Mission North, "An Integrated Communications Agency"; Inkhouse, "the strategic communications agency that drives relevance and impact for innovative companies"; Bospar, "coverage that shapes what AI says about your brand"; Allison, "Digital-First, Data-Led Communications Partner".See the research Source
• Your websiteHomepage: "A strategic marketing communications agency built for industry changers"; six industries (B2B Technology, Cybersecurity, Energy, Financial Services, Health, Professional Services); awards including PRovoke Media 2025 Midsized Agency of the Year shortlist and Best Agencies in the US, and O'Dwyer's Top PR Firms; a footer sign-up for "The (High)wire Newsletter".Source
• HiringStrategy and PR hiring: VP and Director, Strategy (October 2026) working with "the Highwire Intelligence Group"; an SVP, PR (Professional Services) for accounts with "revenue oversight typically between $2M to $3M+" who will spearhead pitches; a VP, PR (Business of Health); Account Directors in Cybersecurity; Account Executives in Financial Services in six cities (October 6). The board lists 96 postings in all.Source

Show acquired capabilities as part of the integrated offers, publish joint case studies, and cross-train account teams to sell them.

Acquisitions pay off when existing clients buy the new capabilities.

• Brand confusion

  One Highwire brand.

• Your websiteGrowth moves announced on the Insights page: a strategic investment from Shamrock Capital, the acquisitions of Candor Content and WonderScript, a first Chief Integration Officer, and a new Executive Creative Director and senior leadership appointments in October 2026.Source
• HiringIntegrated marketing build-out: an SVP, Integrated Marketing (posted August 4, 2026) to "productize integrated solutions and create scalable offerings"; VPs and Account Directors, Integrated Marketing (September 11) running "standalone social and influencer programs" and campaigns "that span social, content, paid, and web" for health and technology clients; a Director, Social (October 19) for "the growth of the social media practice".Source

Make 30-second motion versions of the top cases for LinkedIn and pitch decks, ending with the result.

Short films are shared more and show creative capability, which buyers of integrated work need to see.

• Client approval delays

  Start with a case already public.

• HiringStrategy and PR hiring: VP and Director, Strategy (October 2026) working with "the Highwire Intelligence Group"; an SVP, PR (Professional Services) for accounts with "revenue oversight typically between $2M to $3M+" who will spearhead pitches; a VP, PR (Business of Health); Account Directors in Cybersecurity; Account Executives in Financial Services in six cities (October 6). The board lists 96 postings in all.Source
• Your websiteWork page: case cards titled by outcome ("Turning AI Hype Into Market Authority", "Recharging Corporate Reputation for Energy Leader", "Rebranding a Legacy Financial Giant for Gen Z") with service tags; published work pages include Twilio, Splunk, Definitive Healthcare, Boulevard and PG&E.Source
• Your websiteGrowth moves announced on the Insights page: a strategic investment from Shamrock Capital, the acquisitions of Candor Content and WonderScript, a first Chief Integration Officer, and a new Executive Creative Director and senior leadership appointments in October 2026.Source

Invite all senior candidates to the newsletter and events with consent, and treat them as contacts in nurture.

The hiring funnel is also a network of buyers.

• Privacy

  Opt-in only.

• HiringStrategy and PR hiring: VP and Director, Strategy (October 2026) working with "the Highwire Intelligence Group"; an SVP, PR (Professional Services) for accounts with "revenue oversight typically between $2M to $3M+" who will spearhead pitches; a VP, PR (Business of Health); Account Directors in Cybersecurity; Account Executives in Financial Services in six cities (October 6). The board lists 96 postings in all.Source
• HiringChannel Marketing Manager (contract, 20 hours a week, posted October 6, 2026, reporting to the VP of Marketing, expected to convert to full-time): "owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM"; owns "HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages"; designs "nurture tracks by sector and persona"; builds "lead scoring" with the growth team; builds "dashboards in HubSpot and GA4 that connect channel activity to pipeline"; partners with Insights & Analytics on "measurement, attribution and AI visibility reporting".Source