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  • Idea portfolio
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  • This week · 5
  • This quarter · 11
  • Big bets · 3
  • Wildcards · 2
Generated Oct 21, 2026
  1. Programmable
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  3. Timeless Vapes
Timeless Vapes logo

growth playbook · Oct 21, 2026

timelessrefinery.com (opens in a new tab)

Timeless Vapes growth playbook

Diagnosis

Timeless has a strong brand (moods, NOIR, AZUL, Tumble, a patent-pending all-in-one and an artist Legacy program) and is investing in the field: 29 Kindness Team ambassadors, 17 of them in New York, a New York field marketing manager, new sales reps and Ohio distribution.

The website has not caught up. The FAQ says Timeless is sold in seven states and leaves New York out, the homepage offers only three states, the store locator has no readable store names, strain pages never say where to buy, and dozens of old giveaway pages split the audience.

This playbook fixes the New York and strain-page gaps first, then builds readable local pages, a budtender academy, one state-aware list, menu kits and measured activations, and bets on a strain finder, a buyer portal and a cross-state club.

Growth Score

6/10

Biggest Opportunity

Connect the growing field team to the website: every ambassador conversation, strain search and new drop should land on a page that says what is available in that state and where to buy it.

Biggest Risk

Shelf space is contested by brands like STIIIZY and Jeeter, and cannabis marketing rules differ by state, so field spend that is not measured or captured online is easy to lose.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Tell New York shoppers Timeless is sold there, and where, before the Kindness Team arrives in their store

    Change the FAQ answer to name all eight states, including New York.

    High impact First result in 2 weeks
  2. 2

    Make every strain page say which formats carry it, in which states, and where to buy

    Write the October strain pages with an availability block.

    High impact First result in 1 month
  3. 3

    Settle whether the T-Series is "rechargeable" or "disposable", on every page

    Agree the wording with sales.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 7Fill-ins · 7Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 5

Quick wins with a clear first action.

  • 01

    New York is where Timeless is hiring hardest: 17 of 29 open Brand Ambassador posts, a Field Marketing Manager and an upstate Sales Account Executive. Yet the FAQ answer to "Where is Timeless Vapes located?" still lists seven states and leaves New York out, the homepage state picker offers only California, Arizona and Missouri, and the store locator puts its dispensary list in a widget, so the page has no store names or cities that search engines or AI assistants can read. A New Yorker who hears about Timeless from an ambassador and looks it up is told it is not sold in their state.

    High impactLow effort First result in 2 weeks Field Marketing Manager

    First action

    Change the FAQ answer to name all eight states, including New York.

    How to measure it

    New York visits that reach a store listing

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      Fix the FAQ

      Name all eight states, including New York.

      Marketing Director 1 hour

    2. 2

      Pull the NY store list

      Every New York dispensary that carries Timeless, by city.

      Sales Account Executive 2 days

    3. 3

      Build the page

      Strains, stores by city, events and the NY newsletter.

      Web Developer 3 days

    4. 4

      Add NY to the picker

      Homepage "Pick your state" and the deals page NY tab link to it.

      Web Developer 1 day

    5. 5

      Add event dates

      Kindness Team in-store dates, updated weekly.

      Field Marketing Manager (New York) weekly

    6. 6

      QR on ambassador cards

      One code to the NY page with tracking.

      Field Marketing Manager (New York) 1 week

    7. 7

      Repeat for NJ and OH

      Same template for the other ambassador states.

      Web Developer 2 weeks

    8. 8

      Measure

      NY visits, locator clicks and signups by city.

      CRM Manager monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Field Marketing Manager (New York)

    Smallest test

    Change the FAQ today and add a plain list of New York stores to the existing locator page.

    Why it works

    Fix the FAQ answer to all eight states today. Then publish a "Timeless in New York" page: the NY strain list already on the format pages, the stores that carry Timeless written into the page by city (NYC boroughs, Long Island, Hudson Valley, Albany, Buffalo, Rochester, Syracuse), the next Kindness Team in-store dates, and the NY newsletter signup. Link it from the homepage picker, the deals page NY tab and every ambassador's QR card. Repeat the same page for New Jersey and Ohio, where ambassadors are also being hired.

    People check a brand online after hearing about it in a store or from a friend. A page that confirms "yes, here, at these stores" turns that check into a visit, and gives the field team one link to share.

    Ready to use

    ChecklistTimeless in New York page

    [ ] FAQ names AZ, CA, IL, MO, NJ, NY, OH, OK
[ ] Stores that carry Timeless, written into the page by city
[ ] New York strain list by format (from the format pages)
[ ] Next Kindness Team in-store dates
[ ] NY newsletter signup
[ ] Linked from the homepage picker and the deals NY tab
[ ] QR code on every ambassador card
[ ] Compliance review and date stamp

    Risks and how to handle them

    • Store lists go out of date

      Have the sales team confirm the list monthly and date the page.

    • State rules on cannabis marketing

      Have compliance review the page as it does other New York marketing.

    Evidence

    • Your websiteFAQ, "Where is Timeless Vapes located?": "Our headquarters is in Arizona. You can currently find our products in licensed dispensaries in Arizona, California, Illinois, Missouri, New Jersey, Ohio & Oklahoma. We currently only wholesale to licensed dispensaries in AZ, CA, IL, MO, NJ, OH, and OK." New York is not mentioned. Another answer: "we only sell accessories and merch online. To purchase filled cartridges please see the store locator".Source
    • Hiring40 open posts on Timeless Select LLC's careers board (checked October 20, 2026): 29 contract "Timeless Brand Ambassador" roles, known internally as the "Kindness Team" ($30+ an hour, "the face of Timeless at dispensary locations and events"): 17 in New York (Manhattan, Brooklyn, Queens, Bronx, Staten Island, Yonkers, Long Island, Buffalo, Rochester, Syracuse, Albany and more), 6 in New Jersey, 3 in California, 2 in Ohio and 1 in Arizona.Source
    • HiringField Marketing Manager, New York (posted July 28, 2026, still open): "executing brand campaigns, sales support, retail activations, and community engagement initiatives across New York for the Timeless House of Brands"; "provides localized digital support and activation planning, ensuring alignment between retail, content, and CRM efforts to drive awareness and sell-through"; "oversees the Kindness Team".Source
    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
    • Your websiteThe "Where to Buy Timeless Vapes | Authorized Retail Locations" page, /order-online/ and /timeless-vapes-shop/ contain only the menu and footer in their HTML; the dispensary list is drawn in by a third-party store-locator widget, so no store names, cities or states are in the page itself.Source
    • Your websiteFormat pages list strains by state, including New York: the Noir T1 AIO page has strain lists for Arizona, California, Illinois, Missouri, New Jersey, New York and Ohio, and the Energy classic cartridge page adds Oklahoma. On the Noir T1 page only 7 strain names link to a strain page; Chernobyl, Bruce Banner and Critical Kush have strain pages but are not linked.Source
  • 02

    Timeless has 53 strain pages that describe flavour, terpenes and effects, but none says which formats or states carry the strain or links to a store. The format pages already hold that data by state. October's three new strains, Himalayan Blackberry, Original Glue and Sherblato, have no strain page at all, and neither do six others that appear in the format lists or as recommendations.

    High impactLow effort First result in 1 month Content Manager

    First action

    Write the October strain pages with an availability block.

    How to measure it

    Strain page to locator click rate

    Now
    –
    Target
    15%
    By
    60 days

    Steps

    1. 1

      Export the lists

      Strain, format and state from the format pages.

      Content Manager 1 day

    2. 2

      Design the block

      Format and state chips with a locator button.

      Web Developer 2 days

    3. 3

      Build it

      On all 53 strain pages.

      Web Developer 1 week

    4. 4

      Write missing pages

      October's three first, then the other six.

      Content Manager 2 weeks

    5. 5

      Link the lists

      Every strain name on the format pages.

      Web Developer 1 day

    6. 6

      Keep it current

      Update with each monthly drop.

      Content Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Content Manager

    Smallest test

    Add the block to the ten most-visited strain pages.

    Why it works

    Add an "Available as" block to each strain page built from the format-page lists (format, state), with a "Find it near you" button into the locator for that state. Create pages for the nine missing strains, starting with October's three, and link every strain name in the format lists to its page.

    Shoppers search for strains by name. A page that answers "can I get it here, in what form" sends them to a dispensary instead of a dead end.

    Risks and how to handle them

    • Availability differs by store

      Say "in select stores in" and link to the locator.

    Evidence

    • Your websiteSitemap (checked October 20, 2026): 53 strain pages under /product/ and 24 format pages. There are no strain pages for October's Himalayan Blackberry, Original Glue and Sherblato, nor for Zoza, Gluetopia, Pearadise, King Louie XIII, Panamango or Starmalade, all of which appear in format lists or as recommendations. The "Product Reviews" page and a coupon page show only a heading.Source
    • Your websiteStrain pages describe taste, terpenes and effects but not where to buy: Lemon Cherry Gelato (updated April 2026) says "It's called Tropicali in Ohio" and lists its terpenes, but names no formats or states and has no in-page link to a store; Chernobyl recommends "Starmalade", which has no page; Blue Dream (January 2023) still uses the older long-form template.Source
    • Your websiteFormat pages list strains by state, including New York: the Noir T1 AIO page has strain lists for Arizona, California, Illinois, Missouri, New Jersey, New York and Ohio, and the Energy classic cartridge page adds Oklahoma. On the Noir T1 page only 7 strain names link to a strain page; Chernobyl, Bruce Banner and Critical Kush have strain pages but are not linked.Source
    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
  • 03

    The T-Series page headline says "RECHARGEABLE VAPORIZER" and "Rechargeable via USB-C", while its title says "ALL-IN-ONE DISPOSABLE" and its FAQ calls it "a premium, disposable vape device". Budtenders and shoppers repeat what they read, and the patent-pending flagship deserves one clear description.

    Medium impactLow effort First result in 2 weeks Marketing Director

    First action

    Agree the wording with sales.

    How to measure it

    T-Series page search clicks

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Agree wording

      One phrase for the device.

      Marketing Director 1 day

    2. 2

      Update the page

      Title, headline and FAQ.

      Web Developer 2 hours

    3. 3

      Update format pages

      T1 and T2 pages.

      Web Developer 2 hours

    4. 4

      Add the link

      "Check availability" to the locator.

      Web Developer 1 hour

    5. 5

      Update sell sheets

      Budtender materials.

      Sales Account Manager (Illinois) 1 day

    6. 6

      Check search

      Search Console queries for the device.

      Web Developer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Director

    Smallest test

    Change the page title today.

    Why it works

    Pick one description (for example, "rechargeable all-in-one, used until the oil runs out"), use it in the title, headline, FAQ, format pages and budtender materials, and add a link where the page says "Check availability".

    A consistent description helps search, reduces counter questions and makes the product easier to sell in store.

    Risks and how to handle them

    • Local rules on the word "disposable"

      Use the wording compliance already approves on packaging.

    Evidence

    • Your websiteT-Series page: the headline says "RECHARGEABLE VAPORIZER" and "Rechargeable via USB-C", while the page title says "ALL-IN-ONE DISPOSABLE" and the FAQ answers "Timeless T-Series is a premium, disposable vape device". Strain lists end with "Check availability—these strains are offered in select states" and no link.Source
    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
    • HiringSales roles: a Sales Account Executive for upstate New York (Albany, Binghamton, Rochester, Buffalo, Syracuse) and one for Tulsa, Oklahoma, selling "the Timeless House of Brands products to dispensaries"; a Sales Account Manager for Illinois (posted October 19, 2026, $60,000+) making "20-30 account visits per week", educating budtenders "on product drops, artists, deal days, incentives, and upcoming events" and making sure marketing shows "on TVs, kiosks, menus, and pedestals".Source
  • 04

    Real visitors pass Google's Core Web Vitals, but loading is getting slower, and in the phone test the banner takes 17 seconds because the page carries 2.6 MB of images. The homepage also has no H1 heading or social share image, so links shared by ambassadors and fans show no picture.

    Medium impactLow effort First result in 2 weeks Web Developer

    First action

    Compress the four slider images.

    How to measure it

    Real-visitor LCP

    Now
    –
    Target
    under 1.5s
    By
    60 days

    Steps

    1. 1

      Compress images

      Slider and section images.

      Web Developer 1 day

    2. 2

      Defer scripts

      Non-essential tags after load.

      Web Developer 1 day

    3. 3

      Add the H1

      Brand and product line.

      Web Developer 1 hour

    4. 4

      Share image

      For links on social and messaging.

      Designer 1 day

    5. 5

      Allow zoom

      Fix the viewport setting.

      Web Developer 1 hour

    6. 6

      Retest

      PageSpeed after the change.

      Web Developer 1 week

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Compress the first banner and retest.

    Why it works

    Compress and resize the slider images (about 1.9 MB to save), defer non-essential scripts, add an H1 such as "Timeless Vapes: cannabis vapes, live resin and pre-rolls", add a share image, and allow pinch-zoom.

    Lighter pages keep real visitors fast as the trend slips, and a share image makes every shared link look like a brand post.

    Risks and how to handle them

    • Banner quality drops

      Use modern formats at the same visual quality.

    Evidence

    • Google PageSpeedHomepage: real visitors pass Core Web Vitals (LCP 1.7s, INP 104 ms), although loading is 10% slower than before. In the phone lab test the score is 56 and the main banner takes 17.1s to appear; the page weighs 3.5 MB, 2.6 MB of it images, with about 1.9 MB of image savings and 3.6s of render-blocking requests. The homepage has no H1 heading and no social share image, and the viewport setting stops visitors from zooming.Source
    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
  • 05

    Timeless is hiring 29 contract ambassadors to meet shoppers in dispensaries, and the Field Marketing Manager is asked to align "retail, content, and CRM". Today the conversations end at the counter; the site has eight separate state newsletters and dozens of giveaway forms but no single path from an in-store chat.

    High impactLow effort First result in 1 month Field Marketing Manager

    First action

    Design one New York card.

    How to measure it

    In-store signups

    Now
    –
    Target
    1,000 a month
    By
    90 days

    Steps

    1. 1

      Design cards

      One per state.

      Designer 2 days

    2. 2

      Tag codes

      Per ambassador and store.

      CRM Manager 1 day

    3. 3

      Landing page

      State page with signup.

      Web Developer 2 days

    4. 4

      Train

      How to offer the card.

      Field Marketing Manager (New York) 1 week

    5. 5

      Report

      Signups by ambassador and store.

      CRM Manager weekly

    6. 6

      Follow up

      Welcome email with the store visited.

      CRM Manager ongoing

    First result
    1 month
    Cost
    Printing
    Owner
    Field Marketing Manager (New York)

    Smallest test

    Run the card in ten New York stores for two weeks.

    Why it works

    Print a card per state with a QR code to that state's page and newsletter (with the ambassador's code), offer something useful (the month's new strains, next event), and report signups per ambassador and store.

    In-store conversations are the most expensive contact Timeless makes; turning a share of them into subscribers lets the brand keep talking after the visit.

    Risks and how to handle them

    • Compliance on incentives

      Offer information and events, not discounts, where rules require.

    Evidence

    • Hiring40 open posts on Timeless Select LLC's careers board (checked October 20, 2026): 29 contract "Timeless Brand Ambassador" roles, known internally as the "Kindness Team" ($30+ an hour, "the face of Timeless at dispensary locations and events"): 17 in New York (Manhattan, Brooklyn, Queens, Bronx, Staten Island, Yonkers, Long Island, Buffalo, Rochester, Syracuse, Albany and more), 6 in New Jersey, 3 in California, 2 in Ohio and 1 in Arizona.Source
    • HiringField Marketing Manager, New York (posted July 28, 2026, still open): "executing brand campaigns, sales support, retail activations, and community engagement initiatives across New York for the Timeless House of Brands"; "provides localized digital support and activation planning, ensuring alignment between retail, content, and CRM efforts to drive awareness and sell-through"; "oversees the Kindness Team".Source
    • Your websiteSitemap pages: 74 of 139 landing pages are giveaways, sweepstakes or contest rules (many from 2023), plus 36 more giveaway, signup, coupon and state newsletter pages (including Maryland, which the homepage does not list). 23 landing pages are Arizona restaurant guides ("az-bacanora", "az-pho-43", "az-taco-boys" and others); there are state guides ("timeless-guide-arizona", "-california", "-missouri", "-ohio", "-oklahoma") and a "Timeless IL Academy" page (September 2026).Source
    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source

This quarter 11

The core plays for the next three months.

  • 06

    The Where to Buy page has no store names, cities or states in its HTML; the list comes from a widget. Searches like "Timeless vape near me" or "Timeless Noir Phoenix" have nothing on timelessvapes.com to match, and delivery pages exist only for three states, last updated in 2024.

    High impactMedium effort First result in 1 quarter Web Developer

    First action

    Export the locator list to a spreadsheet.

    How to measure it

    Local page visits

    Now
    –
    Target
    5,000 a month
    By
    2 quarters

    Steps

    1. 1

      Export data

      Stores, cities, formats.

      Web Developer 1 week

    2. 2

      Template

      State and city pages.

      Web Developer 2 weeks

    3. 3

      Publish states

      Eight state pages.

      Web Developer 1 week

    4. 4

      Publish cities

      Top 30 cities.

      Web Developer 1 month

    5. 5

      Update delivery

      Partners for every state.

      Sales Account Executive 1 month

    6. 6

      Refresh weekly

      Automated from locator data.

      Web Developer weekly

    7. 7

      Measure

      Search traffic and locator clicks.

      CRM Manager monthly

    First result
    1 quarter
    Cost
    Development time
    Owner
    Web Developer

    Smallest test

    Publish one city page for Phoenix and compare.

    Why it works

    Publish a page per state and per large city with the stores carrying Timeless, the formats they stock and delivery partners, built from the locator data and refreshed weekly. Keep the widget for the map.

    Local pages answer the most common buying question and are what search engines and AI assistants can quote.

    Risks and how to handle them

    • Stale listings

      Automate the refresh and date the page.

    Builds on

    Evidence

    • Your websiteThe "Where to Buy Timeless Vapes | Authorized Retail Locations" page, /order-online/ and /timeless-vapes-shop/ contain only the menu and footer in their HTML; the dispensary list is drawn in by a third-party store-locator widget, so no store names, cities or states are in the page itself.Source
    • Your websiteDelivery partner pages exist only for California, Arizona and Missouri; Missouri lists a single partner (delivery to Kansas City and metro). The partners sitemap has 18 delivery services, last updated July 2024.Source
    • Your websiteFAQ, "Where is Timeless Vapes located?": "Our headquarters is in Arizona. You can currently find our products in licensed dispensaries in Arizona, California, Illinois, Missouri, New Jersey, Ohio & Oklahoma. We currently only wholesale to licensed dispensaries in AZ, CA, IL, MO, NJ, OH, and OK." New York is not mentioned. Another answer: "we only sell accessories and merch online. To purchase filled cartridges please see the store locator".Source
    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
  • 07

    Timeless runs a "Timeless IL Academy" page and the new Illinois Account Manager is asked to educate budtenders on drops, artists and deal days. Budtenders decide what shoppers try, and every state has new strains each month.

    High impactMedium effort First result in 1 quarter Sales Account Manager

    First action

    List the five lessons budtenders ask for most.

    How to measure it

    Academy completions

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Pick lessons

      Five core topics.

      Sales Account Manager (Illinois) 1 week

    2. 2

      Write lessons

      From FAQ and blog content.

      Content Manager 1 month

    3. 3

      Build the hub

      Lessons and quiz.

      Web Developer 1 month

    4. 4

      Drop sheets

      Monthly, per state.

      Content Manager monthly

    5. 5

      Rewards

      Merch for completions.

      Marketing Director 2 weeks

    6. 6

      Sign up in store

      During account visits.

      Sales Account Executive ongoing

    7. 7

      Measure

      Sell-through at academy stores.

      Sales Director quarterly

    First result
    1 quarter
    Cost
    Merch rewards
    Owner
    Sales Account Manager (Illinois)

    Smallest test

    Run the academy in five Illinois stores.

    Why it works

    Build one academy hub: short lessons on the moods, Noir vs Azul extraction, the T-Series and liquid diamonds; a monthly drop sheet per state; and a short quiz with merch rewards. Account managers and ambassadors sign budtenders up on visits.

    A budtender who can explain a product recommends it, and the content already exists on the FAQ and blog.

    Risks and how to handle them

    • Budtender turnover

      Keep lessons short and repeat signups each quarter.

    Evidence

    • Your websiteSitemap pages: 74 of 139 landing pages are giveaways, sweepstakes or contest rules (many from 2023), plus 36 more giveaway, signup, coupon and state newsletter pages (including Maryland, which the homepage does not list). 23 landing pages are Arizona restaurant guides ("az-bacanora", "az-pho-43", "az-taco-boys" and others); there are state guides ("timeless-guide-arizona", "-california", "-missouri", "-ohio", "-oklahoma") and a "Timeless IL Academy" page (September 2026).Source
    • HiringSales roles: a Sales Account Executive for upstate New York (Albany, Binghamton, Rochester, Buffalo, Syracuse) and one for Tulsa, Oklahoma, selling "the Timeless House of Brands products to dispensaries"; a Sales Account Manager for Illinois (posted October 19, 2026, $60,000+) making "20-30 account visits per week", educating budtenders "on product drops, artists, deal days, incentives, and upcoming events" and making sure marketing shows "on TVs, kiosks, menus, and pedestals".Source
    • Your websiteFAQ, "Where is Timeless Vapes located?": "Our headquarters is in Arizona. You can currently find our products in licensed dispensaries in Arizona, California, Illinois, Missouri, New Jersey, Ohio & Oklahoma. We currently only wholesale to licensed dispensaries in AZ, CA, IL, MO, NJ, OH, and OK." New York is not mentioned. Another answer: "we only sell accessories and merch online. To purchase filled cartridges please see the store locator".Source
    • Your websiteBlog (2026): "Introducing the Inaugural Timeless 2'sday" (June), "Early Burn: We Set the Pace" (deals), strain reviews (Blackberry Kush), "Why Liquid Diamonds Hit Differently | THCa Explained", food posts and artist interviews. The YouTube channel has 142 videos, 544 subscribers and 107,000 views.Source
  • 08

    Timeless has 74 giveaway, sweepstakes and rules landing pages, many from 2023, plus 36 more signup, coupon and newsletter pages, including a Maryland list the homepage does not show. Each giveaway starts a list from scratch, and the old pages still sit in the sitemap.

    Medium impactMedium effort First result in 1 quarter CRM Manager

    First action

    Count active subscribers by giveaway source.

    How to measure it

    Subscribers reachable by state

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Audit pages

      Live, expired, rules.

      CRM Manager 1 week

    2. 2

      Build signup

      State and mood fields.

      Web Developer 2 weeks

    3. 3

      Merge lists

      In the email platform with source tags.

      CRM Manager 2 weeks

    4. 4

      Redirect old pages

      To the signup or state page.

      Web Developer 1 week

    5. 5

      Run next giveaway

      On the new signup.

      Marketing Director 1 month

    6. 6

      Measure

      Opens and store visits by state.

      CRM Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    CRM Manager

    Smallest test

    Run the next giveaway on a shared signup page.

    Why it works

    Build one signup that asks state and favourite mood, run each new giveaway as a campaign on it, tag entrants by source, and redirect or remove expired giveaway pages from the sitemap.

    One list with clean tags is easier to email well, and a tidy sitemap helps search engines find the pages that sell.

    Risks and how to handle them

    • Rules pages must stay available

      Keep official rules for live contests, and remove them from the sitemap after.

    Evidence

    • Your websiteSitemap pages: 74 of 139 landing pages are giveaways, sweepstakes or contest rules (many from 2023), plus 36 more giveaway, signup, coupon and state newsletter pages (including Maryland, which the homepage does not list). 23 landing pages are Arizona restaurant guides ("az-bacanora", "az-pho-43", "az-taco-boys" and others); there are state guides ("timeless-guide-arizona", "-california", "-missouri", "-ohio", "-oklahoma") and a "Timeless IL Academy" page (September 2026).Source
    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
    • Your websiteTimeless Deals page: tabs for Arizona, California, Illinois, Missouri, New Jersey, New York, Ohio and Oklahoma, "FIND DEALS IN" buttons for each, and "Stay tuned for more exclusive Timeless deals ... Check back regularly or sign up for our newsletter".Source
  • 09

    Timeless releases new strains monthly (October's three are on the homepage), and availability differs by state. The deals page asks visitors to "check back regularly" instead of telling them.

    High impactMedium effort First result in 1 quarter CRM Manager

    First action

    Draft the November email for New York.

    How to measure it

    Email to locator clicks

    Now
    –
    Target
    8% of opens
    By
    2 quarters

    Steps

    1. 1

      Template

      One layout per state.

      CRM Manager 1 week

    2. 2

      Data feed

      From the strain and format lists.

      Web Developer 2 weeks

    3. 3

      Event block

      Kindness Team dates.

      Field Marketing Manager (New York) monthly

    4. 4

      Send

      First week of each month.

      CRM Manager monthly

    5. 5

      Test subject lines

      Strain vs event first.

      CRM Manager monthly

    6. 6

      Measure

      Locator clicks and store visits.

      CRM Manager monthly

    First result
    1 quarter
    Cost
    Email platform
    Owner
    CRM Manager

    Smallest test

    Send one state email this month.

    Why it works

    Send one email a month per state: new strains with their state formats, the stores carrying them, upcoming in-store events and the artist release. Use the same data as the strain pages and the drop sheets.

    Subscribers come back when they hear about something new they can actually buy nearby.

    Risks and how to handle them

    • State rules on marketing emails

      Keep age-verified lists and compliance review.

    Builds on

    Evidence

    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
    • Your websiteTimeless Deals page: tabs for Arizona, California, Illinois, Missouri, New Jersey, New York, Ohio and Oklahoma, "FIND DEALS IN" buttons for each, and "Stay tuned for more exclusive Timeless deals ... Check back regularly or sign up for our newsletter".Source
    • Your websiteFormat pages list strains by state, including New York: the Noir T1 AIO page has strain lists for Arizona, California, Illinois, Missouri, New Jersey, New York and Ohio, and the Energy classic cartridge page adds Oklahoma. On the Noir T1 page only 7 strain names link to a strain page; Chernobyl, Bruce Banner and Critical Kush have strain pages but are not linked.Source
    • Your websiteSitemap pages: 74 of 139 landing pages are giveaways, sweepstakes or contest rules (many from 2023), plus 36 more giveaway, signup, coupon and state newsletter pages (including Maryland, which the homepage does not list). 23 landing pages are Arizona restaurant guides ("az-bacanora", "az-pho-43", "az-taco-boys" and others); there are state guides ("timeless-guide-arizona", "-california", "-missouri", "-ohio", "-oklahoma") and a "Timeless IL Academy" page (September 2026).Source
  • 10

    The Lemon Cherry Gelato page says "It's called Tropicali in Ohio." Ohio shoppers see their state's name on the menu and search it, and find no Timeless page. Timeless entered Ohio through Standard Farms and is now hiring production and distribution in Garfield Heights.

    Medium impactLow effort First result in 1 month Content Manager

    First action

    List every strain with an Ohio name.

    How to measure it

    Ohio strain-name visits

    Now
    –
    Target
    1,000 a month
    By
    2 quarters

    Steps

    1. 1

      List names

      Strain and Ohio name.

      Ohio sales team 1 week

    2. 2

      Update pages

      Add Ohio names.

      Content Manager 1 week

    3. 3

      Alias pages

      Ohio names to the main page.

      Web Developer 1 week

    4. 4

      Ohio table

      On the Ohio page.

      Content Manager 2 days

    5. 5

      Tell budtenders

      In the drop sheet.

      Sales Account Manager (Illinois) 1 week

    6. 6

      Measure

      Search Console by query.

      Web Developer monthly

    First result
    1 month
    Cost
    $0
    Owner
    Content Manager

    Smallest test

    Add the Ohio name to Lemon Cherry Gelato's title.

    Why it works

    Add the Ohio name to each strain page (and a page for each Ohio name that points to it), plus an "Ohio names" table on the Ohio page.

    Matching the name on the menu is the fastest way to be found, and it is cheap.

    Risks and how to handle them

    • Names change

      Update the table with each drop.

    Evidence

    • Your websiteStrain pages describe taste, terpenes and effects but not where to buy: Lemon Cherry Gelato (updated April 2026) says "It's called Tropicali in Ohio" and lists its terpenes, but names no formats or states and has no in-page link to a store; Chernobyl recommends "Starmalade", which has no page; Blue Dream (January 2023) still uses the older long-form template.Source
    • News coverageJune 2022: TILT Holdings and Timeless Refinery launched Timeless Vapes in Ohio through TILT's Standard Farms, with the three moods Energy, Chill and Rest and launch dispensaries including Rise, Zen Leaf, Sunnyside and Verilife. April 2024: iAnthus brought Timeless to its New Jersey dispensaries.Source
    • HiringOperations roles: production workers in Tempe (AZ), Garfield Heights (OH) and Elk Grove Village (IL), a filling technician in Tempe, a distribution driver and a distribution lead (posted October 13, 2026) in Garfield Heights, Ohio, and a staff accountant in Scottsdale.Source
  • 11

    Most shoppers browse a dispensary's online menu before visiting, and Timeless's Account Manager role checks marketing on "TVs, kiosks, menus, and pedestals". The descriptions, terpenes and photos Timeless writes for its own strain pages rarely travel to those menus.

    High impactMedium effort First result in 1 quarter Sales Account Executive

    First action

    Audit ten top accounts' online menus.

    How to measure it

    Sell-through at kit accounts

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Audit menus

      Ten top accounts.

      Sales Account Executive 1 week

    2. 2

      Build the kit

      Copy, images and data.

      Content Manager 2 weeks

    3. 3

      Share

      Monthly with buyers.

      Sales Account Executive monthly

    4. 4

      Check on visits

      Menu accuracy.

      Sales Account Manager (Illinois) ongoing

    5. 5

      Compare

      Sell-through vs other accounts.

      Sales Director monthly

    6. 6

      Improve

      Kit based on feedback.

      Content Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sales Account Executive

    Smallest test

    Send the kit to five accounts.

    Why it works

    Package each product's menu copy, terpenes, mood, photos and Ohio or state names into a monthly kit for dispensary buyers and menu managers, and check top accounts' menus on visits.

    Better menu listings lift sell-through at the point of choice, where Timeless cannot advertise directly.

    Risks and how to handle them

    • Dispensaries keep their own copy

      Offer it, then show the sell-through difference.

    Evidence

    • HiringSales roles: a Sales Account Executive for upstate New York (Albany, Binghamton, Rochester, Buffalo, Syracuse) and one for Tulsa, Oklahoma, selling "the Timeless House of Brands products to dispensaries"; a Sales Account Manager for Illinois (posted October 19, 2026, $60,000+) making "20-30 account visits per week", educating budtenders "on product drops, artists, deal days, incentives, and upcoming events" and making sure marketing shows "on TVs, kiosks, menus, and pedestals".Source
    • Your websiteStrain pages describe taste, terpenes and effects but not where to buy: Lemon Cherry Gelato (updated April 2026) says "It's called Tropicali in Ohio" and lists its terpenes, but names no formats or states and has no in-page link to a store; Chernobyl recommends "Starmalade", which has no page; Blue Dream (January 2023) still uses the older long-form template.Source
    • Your websiteFormat pages list strains by state, including New York: the Noir T1 AIO page has strain lists for Arizona, California, Illinois, Missouri, New Jersey, New York and Ohio, and the Energy classic cartridge page adds Oklahoma. On the Noir T1 page only 7 strain names link to a strain page; Chernobyl, Bruce Banner and Critical Kush have strain pages but are not linked.Source
  • 12

    The Field Marketing Manager owns "retail activations" to "drive awareness and sell-through", with a Kindness Team across New York. Without a record of which store got which activation, it is hard to know which events pay.

    High impactMedium effort First result in 1 quarter Field Marketing Manager

    First action

    Start the activation log this week.

    How to measure it

    Measured lift per activation

    Now
    –
    Target
    known for 80% of events
    By
    2 quarters

    Steps

    1. 1

      Log

      Store, date, type, ambassador.

      Field Marketing Manager (New York) 1 day

    2. 2

      Get sales data

      Weekly by store.

      Sales Director 2 weeks

    3. 3

      Compare

      Activated vs similar stores.

      CRM Manager monthly

    4. 4

      Rank formats

      Takeovers, sampling-free demos, events.

      Field Marketing Manager (New York) monthly

    5. 5

      Shift hours

      To the best formats.

      Field Marketing Manager (New York) monthly

    6. 6

      Report

      To sales and HQ.

      Field Marketing Manager (New York) monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Field Marketing Manager (New York)

    Smallest test

    Compare five activated stores with five that were not.

    Why it works

    Log every activation (store, date, ambassador, type) in one sheet, compare the store's Timeless sales in the four weeks after with similar stores, and shift ambassador hours to the formats that lift.

    Field marketing is a large cost; measuring it lets the team grow what works.

    Risks and how to handle them

    • Sales data is incomplete

      Start with accounts that share weekly data.

    Evidence

    • HiringField Marketing Manager, New York (posted July 28, 2026, still open): "executing brand campaigns, sales support, retail activations, and community engagement initiatives across New York for the Timeless House of Brands"; "provides localized digital support and activation planning, ensuring alignment between retail, content, and CRM efforts to drive awareness and sell-through"; "oversees the Kindness Team".Source
    • Hiring40 open posts on Timeless Select LLC's careers board (checked October 20, 2026): 29 contract "Timeless Brand Ambassador" roles, known internally as the "Kindness Team" ($30+ an hour, "the face of Timeless at dispensary locations and events"): 17 in New York (Manhattan, Brooklyn, Queens, Bronx, Staten Island, Yonkers, Long Island, Buffalo, Rochester, Syracuse, Albany and more), 6 in New Jersey, 3 in California, 2 in Ohio and 1 in Arizona.Source
    • HiringSales roles: a Sales Account Executive for upstate New York (Albany, Binghamton, Rochester, Buffalo, Syracuse) and one for Tulsa, Oklahoma, selling "the Timeless House of Brands products to dispensaries"; a Sales Account Manager for Illinois (posted October 19, 2026, $60,000+) making "20-30 account visits per week", educating budtenders "on product drops, artists, deal days, incentives, and upcoming events" and making sure marketing shows "on TVs, kiosks, menus, and pedestals".Source
  • 13

    Timeless has a "Product Reviews" page that shows only its heading, and strain reviews appear only as blog posts. Shoppers comparing strains trust other shoppers.

    Medium impactLow effort First result in 1 quarter CRM Manager

    First action

    Send a rating request to one state list.

    How to measure it

    Strain ratings

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Design the form

      Three questions.

      CRM Manager 1 week

    2. 2

      Send requests

      Monthly to subscribers.

      CRM Manager monthly

    3. 3

      Show on pages

      Strain pages and reviews page.

      Web Developer 2 weeks

    4. 4

      Moderate

      Remove off-topic or non-compliant posts.

      Content Manager weekly

    5. 5

      Share with budtenders

      Top-rated list.

      Sales Account Manager (Illinois) monthly

    6. 6

      Use in product planning

      Which strains return.

      Marketing Director quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    CRM Manager

    Smallest test

    Collect ratings for October's three strains.

    Why it works

    Ask newsletter subscribers to rate the strains they bought (taste, effect, mood fit), show ratings on strain pages and a top-rated list on the reviews page, and share highlights with budtenders.

    Ratings help shoppers choose and give the brand a feedback loop on new strains.

    Risks and how to handle them

    • Health claims in reviews

      Moderate for medical claims before publishing.

    Evidence

    • Your websiteSitemap (checked October 20, 2026): 53 strain pages under /product/ and 24 format pages. There are no strain pages for October's Himalayan Blackberry, Original Glue and Sherblato, nor for Zoza, Gluetopia, Pearadise, King Louie XIII, Panamango or Starmalade, all of which appear in format lists or as recommendations. The "Product Reviews" page and a coupon page show only a heading.Source
    • Your websiteBlog (2026): "Introducing the Inaugural Timeless 2'sday" (June), "Early Burn: We Set the Pace" (deals), strain reviews (Blackberry Kush), "Why Liquid Diamonds Hit Differently | THCa Explained", food posts and artist interviews. The YouTube channel has 142 videos, 544 subscribers and 107,000 views.Source
    • Your websiteStrain pages describe taste, terpenes and effects but not where to buy: Lemon Cherry Gelato (updated April 2026) says "It's called Tropicali in Ohio" and lists its terpenes, but names no formats or states and has no in-page link to a store; Chernobyl recommends "Starmalade", which has no page; Blue Dream (January 2023) still uses the older long-form template.Source
  • 14

    Timeless releases artist collaborations through the Legacy program, four "Wet Paint" releases in 2026, and the newest Merlot and CES Flip Case Combos on alwaystimeless.com show "Sold Out". Each sell-out means fans who missed it and no list of who wanted it.

    Medium impactMedium effort First result in 1 quarter Marketing Director

    First action

    Add a waitlist to the next Wet Paint release.

    How to measure it

    Units sold per release

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Waitlist

      On the merch store.

      Ecommerce Manager 1 week

    2. 2

      Pre-order

      Limited run with dates.

      Ecommerce Manager 2 weeks

    3. 3

      Announce

      State emails and social.

      CRM Manager per release

    4. 4

      In-store tie-in

      Artist appearance at a partner store.

      Field Marketing Manager (New York) per release

    5. 5

      Size the run

      From waitlist demand.

      Operations Manager per release

    6. 6

      Review

      Sell-through by release.

      Marketing Director quarterly

    First result
    1 quarter
    Cost
    Inventory
    Owner
    Marketing Director

    Smallest test

    Run a waitlist on the next release.

    Why it works

    Open a waitlist and limited pre-order for each artist release, announce it in the state emails and in stores with the artist, and size the run from the waitlist.

    Collectors plan around drops, and demand data stops the brand from under-ordering.

    Risks and how to handle them

    • Over-ordering

      Cap the pre-order at the planned run.

    Evidence

    • Your websiteLegacy archive: artist collaborations every year since 2019, with four "Wet Paint" releases in 2026 (Persue, CES, Merlot, EWOK). On the merch store, alwaystimeless.com ("FREE Shipping Within U.S. On Orders Over $30"), the new Merlot and CES Flip Case Combos show "Sold Out".Source
    • Your websiteBlog (2026): "Introducing the Inaugural Timeless 2'sday" (June), "Early Burn: We Set the Pace" (deals), strain reviews (Blackberry Kush), "Why Liquid Diamonds Hit Differently | THCa Explained", food posts and artist interviews. The YouTube channel has 142 videos, 544 subscribers and 107,000 views.Source
  • 15

    Timeless runs eight state newsletters and frequent giveaways, which makes its domain a target for look-alike email. Its DMARC policy is "p=none" and SPF ends in "~all", so false mail is not rejected and inbox providers have less reason to trust the real thing.

    Medium impactLow effort First result in 1 month CRM Manager

    First action

    List every service that sends email as timelessvapes.com.

    How to measure it

    DMARC policy

    Now
    –
    Target
    p=reject
    By
    60 days

    Steps

    1. 1

      List senders

      Email platform, Google Workspace, others.

      IT 2 days

    2. 2

      Align

      SPF and DKIM for each.

      IT 1 week

    3. 3

      Monitor

      DMARC reports.

      IT 2 weeks

    4. 4

      Quarantine

      Move policy up.

      IT 1 day

    5. 5

      Reject

      After clean reports.

      IT 1 day

    6. 6

      Warn fans

      How to spot real giveaways.

      CRM Manager 1 week

    First result
    1 month
    Cost
    $0
    Owner
    CRM Manager

    Smallest test

    Turn on DMARC reporting this week.

    Why it works

    Check every service that sends from the domain, align SPF and DKIM, move DMARC to quarantine and then reject over a few weeks, and watch the reports.

    Better authentication protects inbox placement for the drop emails and protects fans from fake giveaways.

    Risks and how to handle them

    • Real mail blocked

      Move step by step and watch reports.

    Evidence

    • DNS checktimelessvapes.com email: DMARC is published with "p=none" (monitor only) and SPF ends in "~all", so mail that falsely claims to come from the domain is not rejected.Source
    • Your websiteSitemap pages: 74 of 139 landing pages are giveaways, sweepstakes or contest rules (many from 2023), plus 36 more giveaway, signup, coupon and state newsletter pages (including Maryland, which the homepage does not list). 23 landing pages are Arizona restaurant guides ("az-bacanora", "az-pho-43", "az-taco-boys" and others); there are state guides ("timeless-guide-arizona", "-california", "-missouri", "-ohio", "-oklahoma") and a "Timeless IL Academy" page (September 2026).Source
  • 16

    Timeless has 142 YouTube videos but 544 subscribers. The blog already explains liquid diamonds, Noir vs Azul and strain profiles, which is exactly what budtenders and curious shoppers ask.

    Medium impactLow effort First result in 1 quarter Content Manager

    First action

    Pick ten questions from the FAQ.

    How to measure it

    Monthly video views

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Pick questions

      From FAQ and budtenders.

      Content Manager 1 week

    2. 2

      Cut clips

      From existing footage.

      Video Editor 1 month

    3. 3

      Add to pages

      Strain, format, academy.

      Web Developer 2 weeks

    4. 4

      Publish

      YouTube and Instagram.

      Content Manager weekly

    5. 5

      End cards

      Subscribe and state page.

      Video Editor 1 week

    6. 6

      Measure

      Views and page time.

      Content Manager monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Content Manager

    Smallest test

    Publish five clips.

    Why it works

    Cut 30 short clips (under 60 seconds) on one question each, put them on strain and format pages and in the academy, and add a subscribe end card.

    Short answers get watched; they also make the strain and academy pages more useful.

    Risks and how to handle them

    • Platform rules on cannabis content

      Keep it educational and age-gated where available.

    Evidence

    • Your websiteBlog (2026): "Introducing the Inaugural Timeless 2'sday" (June), "Early Burn: We Set the Pace" (deals), strain reviews (Blackberry Kush), "Why Liquid Diamonds Hit Differently | THCa Explained", food posts and artist interviews. The YouTube channel has 142 videos, 544 subscribers and 107,000 views.Source
    • Your websiteStrain pages describe taste, terpenes and effects but not where to buy: Lemon Cherry Gelato (updated April 2026) says "It's called Tropicali in Ohio" and lists its terpenes, but names no formats or states and has no in-page link to a store; Chernobyl recommends "Starmalade", which has no page; Blue Dream (January 2023) still uses the older long-form template.Source
    • Your websiteFAQ, "Where is Timeless Vapes located?": "Our headquarters is in Arizona. You can currently find our products in licensed dispensaries in Arizona, California, Illinois, Missouri, New Jersey, Ohio & Oklahoma. We currently only wholesale to licensed dispensaries in AZ, CA, IL, MO, NJ, OH, and OK." New York is not mentioned. Another answer: "we only sell accessories and merch online. To purchase filled cartridges please see the store locator".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Timeless sells by mood (Energy, Chill, Rest), by extraction (Noir, Azul), by format (classic, T1, T2, Tumble) and by state, across eight states. That is a lot to navigate, and the site's menus split it across pages.

    High impactHigh effort First result in 2 quarters Web Developer

    First action

    Sketch the three questions and results.

    How to measure it

    Finder to store clicks

    Now
    –
    Target
    30% of completions
    By
    3 quarters

    Steps

    1. 1

      Map data

      Mood, format, state, strain.

      Content Manager 2 weeks

    2. 2

      Design

      Three steps and results.

      Designer 2 weeks

    3. 3

      Build

      With locator links.

      Web Developer 1 quarter

    4. 4

      Save profile

      To the newsletter.

      CRM Manager 2 weeks

    5. 5

      Launch

      Homepage and ambassador QR.

      Marketing Director 1 week

    6. 6

      Learn

      Demand by state.

      Marketing Director quarterly

    First result
    2 quarters
    Cost
    Development time
    Owner
    Web Developer

    Smallest test

    Test a static version on one state page.

    Why it works

    Build a three-question finder (how do you want to feel, which format, which state) that shows matching strains with flavour notes and the nearest stores, and saves the answer to the newsletter profile.

    A guided choice lifts confidence for new shoppers and gives Timeless data on what people want by state.

    Risks and how to handle them

    • Health claims

      Describe moods as flavour and experience, not medical effects.

    Builds on

    Evidence

    • Your websitetimelessrefinery.com redirects to timelessvapes.com (checked October 20, 2026); the footer reads "Copyright 2026 Timeless Refinery". The homepage presents the "Timeless House of Brands" (Timeless Vapes, NOIR Live Resin Terpenes, AZUL Solventless Live Rosin, Tumble Pre-Rolls), the T1 1G and T2 2G all-in-ones ("Patent Pending"), October's new strains (Himalayan Blackberry, Original Glue and Sherblato) and a 21+ age gate. Its "Directly to You / Delivery is Timeless" state picker offers only California, Arizona and Missouri, while the newsletter block lists AZ, CA, IL, MO, NJ, NY, OH and OK.Source
    • Your websiteFormat pages list strains by state, including New York: the Noir T1 AIO page has strain lists for Arizona, California, Illinois, Missouri, New Jersey, New York and Ohio, and the Energy classic cartridge page adds Oklahoma. On the Noir T1 page only 7 strain names link to a strain page; Chernobyl, Bruce Banner and Critical Kush have strain pages but are not linked.Source
    • Your websiteThe "Where to Buy Timeless Vapes | Authorized Retail Locations" page, /order-online/ and /timeless-vapes-shop/ contain only the menu and footer in their HTML; the dispensary list is drawn in by a third-party store-locator widget, so no store names, cities or states are in the page itself.Source
    • Your websiteT-Series page: the headline says "RECHARGEABLE VAPORIZER" and "Rechargeable via USB-C", while the page title says "ALL-IN-ONE DISPOSABLE" and the FAQ answers "Timeless T-Series is a premium, disposable vape device". Strain lists end with "Check availability—these strains are offered in select states" and no link.Source
  • 18

    Timeless sells only through licensed dispensaries in eight states, with account executives and managers making dozens of visits a week. Buyers need sell sheets, menu content, training sign-ups and event requests between visits.

    High impactHigh effort First result in 3 quarters Sales Director

    First action

    Ask ten buyers what they need between visits.

    How to measure it

    Active buyer accounts

    Now
    –
    Target
    50%
    By
    3 quarters

    Steps

    1. 1

      Interview buyers

      Ten accounts.

      Sales Account Executive 2 weeks

    2. 2

      Scope

      First features.

      Sales Director 2 weeks

    3. 3

      Build

      Portal with logins.

      Web Developer 2 quarters

    4. 4

      Load content

      Drops, kits, training.

      Content Manager 1 month

    5. 5

      Roll out

      State by state.

      Sales Account Executive 1 quarter

    6. 6

      Measure

      Reorders and sell-through.

      Sales Director quarterly

    First result
    3 quarters
    Cost
    Development time
    Owner
    Sales Director

    Smallest test

    Share a shared folder of drop sheets with ten buyers.

    Why it works

    Build a buyer portal with the monthly drop sheet per state, menu kits, academy sign-ups, event requests for the Kindness Team, and reorder requests to the sales team.

    Making Timeless easier to buy and merchandise than rivals wins shelf space without more visits.

    Risks and how to handle them

    • Low adoption

      Start with the drop sheet and event requests.

    Builds on

    Evidence

    • HiringSales roles: a Sales Account Executive for upstate New York (Albany, Binghamton, Rochester, Buffalo, Syracuse) and one for Tulsa, Oklahoma, selling "the Timeless House of Brands products to dispensaries"; a Sales Account Manager for Illinois (posted October 19, 2026, $60,000+) making "20-30 account visits per week", educating budtenders "on product drops, artists, deal days, incentives, and upcoming events" and making sure marketing shows "on TVs, kiosks, menus, and pedestals".Source
    • Hiring40 open posts on Timeless Select LLC's careers board (checked October 20, 2026): 29 contract "Timeless Brand Ambassador" roles, known internally as the "Kindness Team" ($30+ an hour, "the face of Timeless at dispensary locations and events"): 17 in New York (Manhattan, Brooklyn, Queens, Bronx, Staten Island, Yonkers, Long Island, Buffalo, Rochester, Syracuse, Albany and more), 6 in New Jersey, 3 in California, 2 in Ohio and 1 in Arizona.Source
    • Your websiteFAQ, "Where is Timeless Vapes located?": "Our headquarters is in Arizona. You can currently find our products in licensed dispensaries in Arizona, California, Illinois, Missouri, New Jersey, Ohio & Oklahoma. We currently only wholesale to licensed dispensaries in AZ, CA, IL, MO, NJ, OH, and OK." New York is not mentioned. Another answer: "we only sell accessories and merch online. To purchase filled cartridges please see the store locator".Source
    • Competitor researchRivals' own homepages: STIIIZY sells "Cannabis Flower, Extracts, Vapes, Pods & Weed Delivery"; Jeeter calls itself the "#1 Pre-Roll in the World". Both compete with Timeless and Tumble on the same dispensary shelves.Source
  • 19

    Fans buy Timeless at many different dispensaries, so the brand has no view of its best customers. The Legacy archive mentions a "Timeless Legacy Club" and the brand already runs giveaways and events in every state.

    Medium impactHigh effort First result in 3 quarters Marketing Director

    First action

    Check state rules on brand loyalty programs.

    How to measure it

    Members

    Now
    –
    Target
    10,000
    By
    1 year

    Steps

    1. 1

      Check rules

      Per state.

      Compliance 1 month

    2. 2

      Design rewards

      Merch, drops, events.

      Marketing Director 1 month

    3. 3

      Build

      Receipt and code capture.

      Web Developer 1 quarter

    4. 4

      Launch

      In one state.

      CRM Manager 1 month

    5. 5

      Expand

      State by state.

      CRM Manager 2 quarters

    6. 6

      Measure

      Repeat purchase.

      CRM Manager quarterly

    First result
    3 quarters
    Cost
    Rewards and development
    Owner
    Marketing Director

    Smallest test

    Run receipt-for-merch in one state for a month.

    Why it works

    Relaunch the club: fans scan receipts or event codes to earn merch, early access to artist drops and event invites. Keep it compliant per state.

    A brand-owned club works across retailers and turns giveaway entrants into repeat fans.

    Risks and how to handle them

    • State rules differ

      Launch only where cleared, and use non-cannabis rewards.

    Evidence

    • Your websiteLegacy archive: artist collaborations every year since 2019, with four "Wet Paint" releases in 2026 (Persue, CES, Merlot, EWOK). On the merch store, alwaystimeless.com ("FREE Shipping Within U.S. On Orders Over $30"), the new Merlot and CES Flip Case Combos show "Sold Out".Source
    • Your websiteSitemap pages: 74 of 139 landing pages are giveaways, sweepstakes or contest rules (many from 2023), plus 36 more giveaway, signup, coupon and state newsletter pages (including Maryland, which the homepage does not list). 23 landing pages are Arizona restaurant guides ("az-bacanora", "az-pho-43", "az-taco-boys" and others); there are state guides ("timeless-guide-arizona", "-california", "-missouri", "-ohio", "-oklahoma") and a "Timeless IL Academy" page (September 2026).Source
    • Your websiteTimeless Deals page: tabs for Arizona, California, Illinois, Missouri, New Jersey, New York, Ohio and Oklahoma, "FIND DEALS IN" buttons for each, and "Stay tuned for more exclusive Timeless deals ... Check back regularly or sign up for our newsletter".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Timeless has 23 Arizona restaurant landing pages and state guides, and food posts on the blog. Local food content is shareable and connects the brand to the communities the ambassadors work in.

    Medium impactLow effort First result in 1 quarter Content Manager

    First action

    Choose the first five cities.

    How to measure it

    Guide visits

    Now
    –
    Target
    3,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick cities

      Ambassador territories.

      Field Marketing Manager (New York) 1 week

    2. 2

      Write guides

      With local partners.

      Content Manager 1 month

    3. 3

      Publish

      On state pages.

      Web Developer 2 weeks

    4. 4

      Promote

      Partners share them.

      Field Marketing Manager (New York) ongoing

    5. 5

      Refresh

      Quarterly.

      Content Manager quarterly

    6. 6

      Measure

      Visits and signups.

      CRM Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Content Manager

    Smallest test

    Publish one New York guide.

    Why it works

    Make one guide per ambassador city (New York boroughs, Buffalo, Cleveland, Cherry Hill, Sacramento) with local restaurants, artists and events, published on the state pages and promoted by the Kindness Team.

    Local guides earn links and shares without cannabis advertising, and give the field team something to talk about.

    Risks and how to handle them

    • Partners wary of cannabis ties

      Ask before naming and link only with consent.

    Evidence

    • Your websiteSitemap pages: 74 of 139 landing pages are giveaways, sweepstakes or contest rules (many from 2023), plus 36 more giveaway, signup, coupon and state newsletter pages (including Maryland, which the homepage does not list). 23 landing pages are Arizona restaurant guides ("az-bacanora", "az-pho-43", "az-taco-boys" and others); there are state guides ("timeless-guide-arizona", "-california", "-missouri", "-ohio", "-oklahoma") and a "Timeless IL Academy" page (September 2026).Source
    • Your websiteBlog (2026): "Introducing the Inaugural Timeless 2'sday" (June), "Early Burn: We Set the Pace" (deals), strain reviews (Blackberry Kush), "Why Liquid Diamonds Hit Differently | THCa Explained", food posts and artist interviews. The YouTube channel has 142 videos, 544 subscribers and 107,000 views.Source
    • Hiring40 open posts on Timeless Select LLC's careers board (checked October 20, 2026): 29 contract "Timeless Brand Ambassador" roles, known internally as the "Kindness Team" ($30+ an hour, "the face of Timeless at dispensary locations and events"): 17 in New York (Manhattan, Brooklyn, Queens, Bronx, Staten Island, Yonkers, Long Island, Buffalo, Rochester, Syracuse, Albany and more), 6 in New Jersey, 3 in California, 2 in Ohio and 1 in Arizona.Source
  • 21

    Timeless introduced its first annual "Timeless 2'sday" in June 2026. A brand day that repeats each year gives every state team a fixed event to plan around.

    Medium impactMedium effort First result in 2 quarters Marketing Director

    First action

    Set the date and the eight state leads.

    How to measure it

    Event-week sales vs normal week

    Now
    –
    Target
    +25%
    By
    1 year

    Steps

    1. 1

      Set date

      Same day in all states.

      Marketing Director 1 week

    2. 2

      Plan stores

      Top accounts per state.

      Sales Account Executive 1 month

    3. 3

      Artist release

      Tied to the day.

      Marketing Director 2 months

    4. 4

      Countdown emails

      Per state.

      CRM Manager 1 month

    5. 5

      Run events

      Kindness Team.

      Field Marketing Manager (New York) 1 day

    6. 6

      Measure

      Sales vs normal week.

      Sales Director 1 month

    First result
    2 quarters
    Cost
    Event budget
    Owner
    Marketing Director

    Smallest test

    Plan the day in one state first.

    Why it works

    Run the next 2'sday in every state at once: in-store events by the Kindness Team, an artist release, budtender contests and a state email countdown. Measure sales against a normal week.

    A recurring moment builds anticipation and lets the brand concentrate field effort.

    Risks and how to handle them

    • State rules on promotions

      Have compliance approve each state plan.

    Evidence

    • Your websiteBlog (2026): "Introducing the Inaugural Timeless 2'sday" (June), "Early Burn: We Set the Pace" (deals), strain reviews (Blackberry Kush), "Why Liquid Diamonds Hit Differently | THCa Explained", food posts and artist interviews. The YouTube channel has 142 videos, 544 subscribers and 107,000 views.Source
    • Hiring40 open posts on Timeless Select LLC's careers board (checked October 20, 2026): 29 contract "Timeless Brand Ambassador" roles, known internally as the "Kindness Team" ($30+ an hour, "the face of Timeless at dispensary locations and events"): 17 in New York (Manhattan, Brooklyn, Queens, Bronx, Staten Island, Yonkers, Long Island, Buffalo, Rochester, Syracuse, Albany and more), 6 in New Jersey, 3 in California, 2 in Ohio and 1 in Arizona.Source
    • Your websiteLegacy archive: artist collaborations every year since 2019, with four "Wet Paint" releases in 2026 (Persue, CES, Merlot, EWOK). On the merch store, alwaystimeless.com ("FREE Shipping Within U.S. On Orders Over $30"), the new Merlot and CES Flip Case Combos show "Sold Out".Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Timeless Vapes did not commission, review or endorse it, and Programmable is not affiliated with Timeless Vapes. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Timeless Vapes runs its business.

Something wrong, or do you represent Timeless Vapes? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    New York page and FAQ, strain availability, T-Series wording, homepage speed and share image, ambassador QR cards; start the Ohio name index and email authentication.

  2. Days 31 to 6011 ideas

    Local store pages, budtender academy, one signup, monthly drop emails, menu kits, activation measurement, reviews, artist pre-orders and video shorts; city guides and 2'sday planning.

  3. Days 61 to 903 ideas

    Commit to the strain finder, the buyer portal and the cross-state club.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value clean oil with no additives or cutting agents. The most cited problem: finding which store carries a strain.

  • True-to-strain flavour from live resin and rosin
  • Different strain names in different states
  • In their words: “terps”

Market

Competitive landscape

3 competitors compared: STIIIZY, Jeeter and Local craft vape brands.

  • Gap to exploit: Clear multi-state availability online
  • STIIIZY: Less artist and community focus
  • Jeeter: Competes most with Tumble, less on live resin carts

Hiring signals

Timeless is building its field presence, above all in New York: 29 contract Brand Ambassadors (17 in New York, 6 in New Jersey), a New York Field Marketing Manager who aligns "retail, content, and CRM" and runs the…

  • Timeless Brand Ambassador (Contract), 29 posts: 17 in New York; the Kindness Team in dispensaries. Ideas 1, 5, 20.
  • Field Marketing Manager (New York): Retail activations aligned with content and CRM. Ideas 1, 5, 12.
  • Sales Account Executive (upstate New York): Selling the House of Brands to New York dispensaries. Ideas 1, 6, 11.

From the team that wrote this playbook

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