Together Light growth playbook

Tag each recent testimonial by the member's country, age band and outcome (met in person, engaged, visa approved). Show three matching stories on the screen right after sign-up and again on the upgrade page, put one in each of the first seven days of email and SMS, and end each with the phone number and a "talk to a Relationship Specialist" callback button. Test it against today's flow with half of new sign-ups.

People who are unsure whether a site is real or safe believe others like them more than they believe badges. The stories are already written, so this is a quick test of the 98% problem the new hire is being asked to solve.

[ ] Tag 2026 testimonials by country, age band, outcome
[ ] Post-sign-up screen: 3 matching stories + callback button
[ ] Day 1, 2, 3, 5, 7 emails each carry one story
[ ] SMS on day 2 links to a story, not a sales page
[ ] Upgrade page shows stories beside the plans
[ ] 50/50 split; paid rate and call-ins by segment

• Stories feel staged

  Use the member's own words, the date and the photo they agreed to share.

• Privacy

  Use only testimonials the couple approved for publication.

• HiringCF User Customer Journey, Lead Nurture, and Conversion Manager (open on the careers site): "hundreds of quality new leads signing up at your dating service every day" but "98% of those quality leads that signed up never buy. Just 2% are buying." "Most of the new leads don't even spend more than ten minutes, then leave - forever." The company has "a phone sales team ready to make high ticket sales" and "thousands of testimonials", yet "most of those new leads never call in to the number". The role owns segmentation, email, SMS, push, in-app and pop-up journeys "as they learn what we offer, get engaged, get excited, and then finally call in".Source
• Christian Filipina sitemapSitemap (676 URLs, November 4, 2026): 644 dated testimonial pages from 2011 to October 2026, 48 of them in 2026 and 8 in October 2026; only two research URLs. The research section shows "YOU MUST BE SIGNED IN TO VIEW this content" to visitors and offers a "Step-By-Step Manual From Christian Filipina (Limited Time Only)". A logged-in tip says "Tried the CF Apps? We now have apps for your mobile phone or tablet".Source
• Christian Filipina sitechristianfilipina.com homepage: sign-up asks gender, preferred age range, birthday, first name, email, password, "about yourself" and a profile picture before browsing; proof shown is "Best Mobile Dating App of 2014", "Best Niche Dating Site of 2017" and a BBC "Scotland Investigates" feature; the footer still has "Find us on Google+"; "Over 200,000 Filipina Women"; the meta description says "the largest Filipino dating app" but the homepage has no App Store or Google Play link; phone (432) 277-1777.Source
• HiringLanding page & Onboarding Conversion Specialist (Dating, Visa, & Travel): owns "the user's experience from the moment they submit an email/phone number", the "First 5-Minutes" of the new user interface, the email, SMS and push sequences "for the first 7 days of a new user's life", "reboarding" flows for users who sign up but do not activate, and tests of "alternate pricing, trial memberships, new VSLs"; ships "3-5 tests per week"; uses Manychat, WhatsApp, phone calls and email in onboarding.Source

Test a shorter path: gender and age range, then a blurred page of matching profiles with "create a free account to see more", then email and password. Ask for the birthday, "about yourself" and photo inside the member area, with a progress bar. Compare completion and paid rate.

Asking for less before showing value lifts sign-up completion, and members who have already seen profiles are more invested in finishing.

• More low-quality sign-ups

  Judge on paid rate and safety flags, not volume.

• Privacy of previews

  Show only profiles that allow public browsing, blurred.

• Christian Filipina sitechristianfilipina.com homepage: sign-up asks gender, preferred age range, birthday, first name, email, password, "about yourself" and a profile picture before browsing; proof shown is "Best Mobile Dating App of 2014", "Best Niche Dating Site of 2017" and a BBC "Scotland Investigates" feature; the footer still has "Find us on Google+"; "Over 200,000 Filipina Women"; the meta description says "the largest Filipino dating app" but the homepage has no App Store or Google Play link; phone (432) 277-1777.Source
• HiringPerformance Marketing Lead (posted August 4, 2026): campaigns on Google Ads (Search, Display, Performance Max), Microsoft Ads, YouTube and TikTok; "4-6 structured experiments per week"; reports to the CEO weekly; analyses the funnel "ad click -> landing page -> registration -> paid member" and works with Engineering on "registration flow optimization". "Every month, thousands of prospective customers discover our brands through paid advertising."Source
• HiringLanding page & Onboarding Conversion Specialist (Dating, Visa, & Travel): owns "the user's experience from the moment they submit an email/phone number", the "First 5-Minutes" of the new user interface, the email, SMS and push sequences "for the first 7 days of a new user's life", "reboarding" flows for users who sign up but do not activate, and tests of "alternate pricing, trial memberships, new VSLs"; ships "3-5 tests per week"; uses Manychat, WhatsApp, phone calls and email in onboarding.Source

Link the Jobs page and menu straight to careers.togetherlight.com, retire the old posts, and give the homepage one paragraph on the three brands, the founding year and team size, with links to each brand. Add a meta description and share image, and update the footer.

Candidates and partners check the parent company before applying or signing. A working path to the open roles costs nothing and stops good applicants dropping off.

• Broken links after redirects

  Test each old job URL after the change.

• Your websitetogetherlight.com: the homepage says only "Bringing People Together" with About Us and Jobs links, no meta description or share image, and a footer reading "© Copyright 2024". The Jobs page still lists posts from 6 to 11 months ago and says "We have moved to a new website for our job posts", but its "Click here" button has an empty link; the new board at careers.togetherlight.com is not linked from the page.Source
• Careers sitecareers.togetherlight.com (Teamtailor): Together Light is the parent of Christian Filipina ("serving a global community of members since 2009"), Filipino Visa ("recognized for helping over 1,000 couples reunite across borders") and Harmony Travel (Philippine travel "from relationship travel to retirement exploration"); founded 2009; 250 coworkers; 28 roles in the job feed on November 4, 2026.Source
• Google PageSpeedtogetherlight.com on a phone: performance 57/100, main content after 12.3 s in the lab; real Chrome visitors see the largest content after 4.8 s, failing Core Web Vitals (LCP). Render-blocking requests cost about 8.1 s. The site runs WordPress 6.1.1 (current 7.1.4) with two plugins behind.Source

Move current proof to the top: members since 2009, couples who wrote in this year, the screening and safety team, and App Store and Google Play badges if the apps are live. Keep the BBC feature lower down, remove Google+, and put the newest testimonial date on the page.

Old dates make a cautious visitor wonder if the site is still active. Current numbers answer that before they ask.

• Claims need backing

  Use only numbers you can show on request.

• Christian Filipina sitechristianfilipina.com homepage: sign-up asks gender, preferred age range, birthday, first name, email, password, "about yourself" and a profile picture before browsing; proof shown is "Best Mobile Dating App of 2014", "Best Niche Dating Site of 2017" and a BBC "Scotland Investigates" feature; the footer still has "Find us on Google+"; "Over 200,000 Filipina Women"; the meta description says "the largest Filipino dating app" but the homepage has no App Store or Google Play link; phone (432) 277-1777.Source
• Partner programChristian Filipina Partner Program: $150 per referral up to $500 and $300 above $500 on Christian Filipina; $100 per Filipino Visa referral between $97 and $1,000 and $500 above $1,000; a 10% tier-2 bonus; a $100 payment minimum; payments via Bill.com; "over 3 million members since 2009"; tracking with "an internal system that is superior to cookie-based tracking".Source
• Christian Filipina sitemapSitemap (676 URLs, November 4, 2026): 644 dated testimonial pages from 2011 to October 2026, 48 of them in 2026 and 8 in October 2026; only two research URLs. The research section shows "YOU MUST BE SIGNED IN TO VIEW this content" to visitors and offers a "Step-By-Step Manual From Christian Filipina (Limited Time Only)". A logged-in tip says "Tried the CF Apps? We now have apps for your mobile phone or tablet".Source
• HiringTLI Mobile Engineer (AI-First / React Native): "high-velocity creation of mobile apps for lead generation and marketing experiments" while maintaining "our live application ecosystem". A Site Support & Safety Specialist investigates "potential scammers" and reviews flagged profiles, photos and messages.Source

Replace the dated figure with a live link to the official USCIS processing-times page, add Filipino Visa's own median from recent cases with a "last updated" date, and have the attorney review the page each quarter. Add a short "what can slow a case" section and the consultation form.

Timeline is the first question every couple asks. A current, dated answer earns trust and the consultation request.

• Times change quickly

  Link to the official source and date your own figure.

• Filipino Visa sitefilipinovisa.com: a "Request My Free Walkthrough" form for a "No Obligation 15 minutes IMMIGRATION CONSULTATION" with "Filipino and/or English advisors" and on-the-ground help in Manila; disclaimer "Filipino Visa is not a law firm and does not provide legal advice". The "How Long Does It Take?" page says I-129F approval "was taking around six months as of October 2021".Source
• HiringFilipino Visa roles posted November 2, 2026: an FV Immigration Attorney, "the one person at our company who makes legal determinations", who keeps "processes, scripts and client-facing tools compliant"; and an FV Remote Operations Manager leading 30-50 contractors in the Visa Documents and Encoding departments with a plan "to increase our efficiency by 5-10x over the next two years".Source
• Filipino Visa testimonialsFilipino Visa publishes dated couple testimonials through October 2026, for K1 and CR1 petitions, some written in Tagalog, often thanking the Manila drivers and coordinators; the About page lists the Asian Sterling Awards 2022 "Most Outstanding U.S Visa Consultancy Services Provider".Source

Flag members who do two of those in their first day, offer them a free 10-minute call with a Relationship Specialist by SMS and email, and have the sales team call those who accept within an hour. Track call-to-sale rate by signal.

Calling the warmest members fast is cheaper than waiting for them to call, and the sales team spends time where it closes.

• Calls feel intrusive

  Call only members who accepted the offer.

• HiringCF User Customer Journey, Lead Nurture, and Conversion Manager (open on the careers site): "hundreds of quality new leads signing up at your dating service every day" but "98% of those quality leads that signed up never buy. Just 2% are buying." "Most of the new leads don't even spend more than ten minutes, then leave - forever." The company has "a phone sales team ready to make high ticket sales" and "thousands of testimonials", yet "most of those new leads never call in to the number". The role owns segmentation, email, SMS, push, in-app and pop-up journeys "as they learn what we offer, get engaged, get excited, and then finally call in".Source
• HiringLanding page & Onboarding Conversion Specialist (Dating, Visa, & Travel): owns "the user's experience from the moment they submit an email/phone number", the "First 5-Minutes" of the new user interface, the email, SMS and push sequences "for the first 7 days of a new user's life", "reboarding" flows for users who sign up but do not activate, and tests of "alternate pricing, trial memberships, new VSLs"; ships "3-5 tests per week"; uses Manychat, WhatsApp, phone calls and email in onboarding.Source
• Christian Filipina sitechristianfilipina.com homepage: sign-up asks gender, preferred age range, birthday, first name, email, password, "about yourself" and a profile picture before browsing; proof shown is "Best Mobile Dating App of 2014", "Best Niche Dating Site of 2017" and a BBC "Scotland Investigates" feature; the footer still has "Find us on Google+"; "Over 200,000 Filipina Women"; the meta description says "the largest Filipino dating app" but the homepage has no App Store or Google Play link; phone (432) 277-1777.Source

Make the core research articles public, add them to the sitemap with authors and dates, and keep the "Step-By-Step Manual" as the email offer inside each article. Add FAQ sections that answer the questions men ask before joining.

Public, useful pages are what search and AI systems cite, and readers who arrive through advice join with more trust.

• Members valued the exclusive content

  Keep member-only extras behind login.

• Christian Filipina sitemapSitemap (676 URLs, November 4, 2026): 644 dated testimonial pages from 2011 to October 2026, 48 of them in 2026 and 8 in October 2026; only two research URLs. The research section shows "YOU MUST BE SIGNED IN TO VIEW this content" to visitors and offers a "Step-By-Step Manual From Christian Filipina (Limited Time Only)". A logged-in tip says "Tried the CF Apps? We now have apps for your mobile phone or tablet".Source
• HiringBrand Reputation, SEO & PR Manager (reports to the CEO): "strategically own Page One of Google", "GEO - optimizing for AI-generated search results", "high-authority content placement", and "build and lead a community of customer advocates".Source
• Christian Filipina sitechristianfilipina.com homepage: sign-up asks gender, preferred age range, birthday, first name, email, password, "about yourself" and a profile picture before browsing; proof shown is "Best Mobile Dating App of 2014", "Best Niche Dating Site of 2017" and a BBC "Scotland Investigates" feature; the footer still has "Find us on Google+"; "Over 200,000 Filipina Women"; the meta description says "the largest Filipino dating app" but the homepage has no App Store or Google Play link; phone (432) 277-1777.Source

Code the testimonials by motive (faith, sincerity, safety, family, visa success) and turn the top themes into hooks for static and video ads. Tag every ad by theme, and report cost per paid member by theme each week.

Ads that use customers' own words tend to beat invented copy, and theme tags turn tests into lessons.

• Couples did not agree to ads

  Use paraphrased themes unless they opt in.

• HiringCreative Strategist (Paid Acquisition, posted August 8, 2026): owns ad creative for Meta, Google, YouTube and TikTok, "shipping 10+ creative assets per week", and is asked to "build a system where every piece of creative teaches the organization something" with documented learnings and playbooks.Source
• Christian Filipina sitemapSitemap (676 URLs, November 4, 2026): 644 dated testimonial pages from 2011 to October 2026, 48 of them in 2026 and 8 in October 2026; only two research URLs. The research section shows "YOU MUST BE SIGNED IN TO VIEW this content" to visitors and offers a "Step-By-Step Manual From Christian Filipina (Limited Time Only)". A logged-in tip says "Tried the CF Apps? We now have apps for your mobile phone or tablet".Source
• Filipino Visa testimonialsFilipino Visa publishes dated couple testimonials through October 2026, for K1 and CR1 petitions, some written in Tagalog, often thanking the Manila drivers and coordinators; the About page lists the Asian Sterling Awards 2022 "Most Outstanding U.S Visa Consultancy Services Provider".Source
• HiringPerformance Marketing Lead (posted August 4, 2026): campaigns on Google Ads (Search, Display, Performance Max), Microsoft Ads, YouTube and TikTok; "4-6 structured experiments per week"; reports to the CEO weekly; analyses the funnel "ad click -> landing page -> registration -> paid member" and works with Engineering on "registration flow optimization". "Every month, thousands of prospective customers discover our brands through paid advertising."Source

Build one sheet or dashboard per offer: spend, sign-ups, paid members, revenue at 30, 60 and 90 days, and projected payback. Set kill and scale rules on early signals that predict 60-day revenue.

Shared rules let many offers run at once without good money chasing bad results.

• Early signals mislead

  Recheck rules against 90-day results.

• HiringMarketing Generalist and AI Funnel Architect: the goal is to grow "offers of the current business from a handful, to 100 by the end of 2026" ("scale from five offers to over 100"); a generalist manages "up to 30 offers during the expansion phase"; they must understand CAC, LTV and ROAS for "a business model that may not break even and become profitable for 60+ days"; leads flow into "our existing custom CRM", with automated "Challenger vs. Champion" tests.Source
• HiringPerformance Marketing Lead (posted August 4, 2026): campaigns on Google Ads (Search, Display, Performance Max), Microsoft Ads, YouTube and TikTok; "4-6 structured experiments per week"; reports to the CEO weekly; analyses the funnel "ad click -> landing page -> registration -> paid member" and works with Engineering on "registration flow optimization". "Every month, thousands of prospective customers discover our brands through paid advertising."Source
• HiringCF User Customer Journey, Lead Nurture, and Conversion Manager (open on the careers site): "hundreds of quality new leads signing up at your dating service every day" but "98% of those quality leads that signed up never buy. Just 2% are buying." "Most of the new leads don't even spend more than ten minutes, then leave - forever." The company has "a phone sales team ready to make high ticket sales" and "thousands of testimonials", yet "most of those new leads never call in to the number". The role owns segmentation, email, SMS, push, in-app and pop-up journeys "as they learn what we offer, get engaged, get excited, and then finally call in".Source

Template each offer (ad, landing page, onboarding flow), let the system start a challenger each week, and stop it automatically when it loses on the payback rules. Log every test result in one place.

A template and kill rules let a small team test far more without losing control of spend.

• Runaway spend

  Daily caps per test.

• HiringMarketing Generalist and AI Funnel Architect: the goal is to grow "offers of the current business from a handful, to 100 by the end of 2026" ("scale from five offers to over 100"); a generalist manages "up to 30 offers during the expansion phase"; they must understand CAC, LTV and ROAS for "a business model that may not break even and become profitable for 60+ days"; leads flow into "our existing custom CRM", with automated "Challenger vs. Champion" tests.Source
• HiringLanding page & Onboarding Conversion Specialist (Dating, Visa, & Travel): owns "the user's experience from the moment they submit an email/phone number", the "First 5-Minutes" of the new user interface, the email, SMS and push sequences "for the first 7 days of a new user's life", "reboarding" flows for users who sign up but do not activate, and tests of "alternate pricing, trial memberships, new VSLs"; ships "3-5 tests per week"; uses Manychat, WhatsApp, phone calls and email in onboarding.Source
• HiringPerformance Marketing Lead (posted August 4, 2026): campaigns on Google Ads (Search, Display, Performance Max), Microsoft Ads, YouTube and TikTok; "4-6 structured experiments per week"; reports to the CEO weekly; analyses the funnel "ad click -> landing page -> registration -> paid member" and works with Engineering on "registration flow optimization". "Every month, thousands of prospective customers discover our brands through paid advertising."Source

Detect the moment (a member messages one person for weeks, asks about travel, or upgrades to a long plan) and offer a Harmony Travel first-trip package, then a Filipino Visa walkthrough. Report revenue per member across the three brands.

Selling the next step to people who already trust the company costs far less than new ads.

• Feels pushy

  Offer only after a member signals plans.

• Careers sitecareers.togetherlight.com (Teamtailor): Together Light is the parent of Christian Filipina ("serving a global community of members since 2009"), Filipino Visa ("recognized for helping over 1,000 couples reunite across borders") and Harmony Travel (Philippine travel "from relationship travel to retirement exploration"); founded 2009; 250 coworkers; 28 roles in the job feed on November 4, 2026.Source
• Partner programChristian Filipina Partner Program: $150 per referral up to $500 and $300 above $500 on Christian Filipina; $100 per Filipino Visa referral between $97 and $1,000 and $500 above $1,000; a 10% tier-2 bonus; a $100 payment minimum; payments via Bill.com; "over 3 million members since 2009"; tracking with "an internal system that is superior to cookie-based tracking".Source
• Filipino Visa sitefilipinovisa.com: a "Request My Free Walkthrough" form for a "No Obligation 15 minutes IMMIGRATION CONSULTATION" with "Filipino and/or English advisors" and on-the-ground help in Manila; disclaimer "Filipino Visa is not a law firm and does not provide legal advice". The "How Long Does It Take?" page says I-129F approval "was taking around six months as of October 2021".Source

Build a list of 200 creators in those niches, give each a kit (tracked link, approved claims, testimonial clips, sample scripts), and offer a first-month bonus. Track sales by creator in the Agile CRM.

A ready kit shortens the time from first reply to first post, and niche audiences convert better than broad ones.

• Off-brand content

  Approve the first post of every partner.

• HiringInfluencer and partner hiring: a Discovery & Acquisition Agent (posted August 24, 2026) for the Partner Program of Christian Filipina and Filipino Visa researches creators on "YouTube, TikTok, Instagram, Facebook, podcasts, and blogs"; a Social Media and Influencer Team Manager leads Partner Program Agents and owns the Agile CRM.Source
• Partner programChristian Filipina Partner Program: $150 per referral up to $500 and $300 above $500 on Christian Filipina; $100 per Filipino Visa referral between $97 and $1,000 and $500 above $1,000; a 10% tier-2 bonus; a $100 payment minimum; payments via Bill.com; "over 3 million members since 2009"; tracking with "an internal system that is superior to cookie-based tracking".Source
• Careers sitecareers.togetherlight.com (Teamtailor): Together Light is the parent of Christian Filipina ("serving a global community of members since 2009"), Filipino Visa ("recognized for helping over 1,000 couples reunite across borders") and Harmony Travel (Philippine travel "from relationship travel to retirement exploration"); founded 2009; 250 coworkers; 28 roles in the job feed on November 4, 2026.Source

Send dormant members a short series: new profiles that match their filters, a recent couple's story, a trial offer, and a callback option. Test channels (email, SMS, WhatsApp) and offers.

Members who already registered cost nothing to reach, and new matches are a real reason to return.

• Spam complaints

  Honor opt-outs and cap frequency.

• HiringLanding page & Onboarding Conversion Specialist (Dating, Visa, & Travel): owns "the user's experience from the moment they submit an email/phone number", the "First 5-Minutes" of the new user interface, the email, SMS and push sequences "for the first 7 days of a new user's life", "reboarding" flows for users who sign up but do not activate, and tests of "alternate pricing, trial memberships, new VSLs"; ships "3-5 tests per week"; uses Manychat, WhatsApp, phone calls and email in onboarding.Source
• HiringCF User Customer Journey, Lead Nurture, and Conversion Manager (open on the careers site): "hundreds of quality new leads signing up at your dating service every day" but "98% of those quality leads that signed up never buy. Just 2% are buying." "Most of the new leads don't even spend more than ten minutes, then leave - forever." The company has "a phone sales team ready to make high ticket sales" and "thousands of testimonials", yet "most of those new leads never call in to the number". The role owns segmentation, email, SMS, push, in-app and pop-up journeys "as they learn what we offer, get engaged, get excited, and then finally call in".Source
• Christian Filipina sitemapSitemap (676 URLs, November 4, 2026): 644 dated testimonial pages from 2011 to October 2026, 48 of them in 2026 and 8 in October 2026; only two research URLs. The research section shows "YOU MUST BE SIGNED IN TO VIEW this content" to visitors and offers a "Step-By-Step Manual From Christian Filipina (Limited Time Only)". A logged-in tip says "Tried the CF Apps? We now have apps for your mobile phone or tablet".Source

Upload paid memberships and phone sales from the CRM as offline conversions with their value, on Google and Microsoft Ads, then move campaigns to value-based bidding.

Bidding on revenue rather than sign-ups shifts spend toward the people who pay.

• Low conversion volume

  Combine paid members and booked calls at first.

• HiringSr. Project Marketing Manager and Social Media Head (posted September 7, 2026): leads "a global paid/influencer/content marketing team" across "Front End and Back End marketing", must master the Google Ads interface: "Don't know what value based bidding is? Please don't apply."Source
• HiringPerformance Marketing Lead (posted August 4, 2026): campaigns on Google Ads (Search, Display, Performance Max), Microsoft Ads, YouTube and TikTok; "4-6 structured experiments per week"; reports to the CEO weekly; analyses the funnel "ad click -> landing page -> registration -> paid member" and works with Engineering on "registration flow optimization". "Every month, thousands of prospective customers discover our brands through paid advertising."Source
• HiringCF User Customer Journey, Lead Nurture, and Conversion Manager (open on the careers site): "hundreds of quality new leads signing up at your dating service every day" but "98% of those quality leads that signed up never buy. Just 2% are buying." "Most of the new leads don't even spend more than ten minutes, then leave - forever." The company has "a phone sales team ready to make high ticket sales" and "thousands of testimonials", yet "most of those new leads never call in to the number". The role owns segmentation, email, SMS, push, in-app and pop-up journeys "as they learn what we offer, get engaged, get excited, and then finally call in".Source

Publish a "how we keep you safe" page: the screening steps, how many profiles are rejected each month, how to report, and how fast reports are handled. Link it from sign-up, ads and partner kits.

Specific safety facts reassure the cautious visitors who leave in the first ten minutes, and they give PR something concrete.

• Numbers invite scrutiny

  Publish only what you can show.

• HiringTLI Mobile Engineer (AI-First / React Native): "high-velocity creation of mobile apps for lead generation and marketing experiments" while maintaining "our live application ecosystem". A Site Support & Safety Specialist investigates "potential scammers" and reviews flagged profiles, photos and messages.Source
• Christian Filipina sitechristianfilipina.com homepage: sign-up asks gender, preferred age range, birthday, first name, email, password, "about yourself" and a profile picture before browsing; proof shown is "Best Mobile Dating App of 2014", "Best Niche Dating Site of 2017" and a BBC "Scotland Investigates" feature; the footer still has "Find us on Google+"; "Over 200,000 Filipina Women"; the meta description says "the largest Filipino dating app" but the homepage has no App Store or Google Play link; phone (432) 277-1777.Source
• Competitor researchRivals' own homepages: FilipinoCupid, "the most trusted Filipino dating site with over 5.5 million members"; Boundless, "A Modern Immigration Company" that "simplifies immigration" with "innovative software and expert legal guidance".See the research Source
• HiringBrand Reputation, SEO & PR Manager (reports to the CEO): "strategically own Page One of Google", "GEO - optimizing for AI-generated search results", "high-authority content placement", and "build and lead a community of customer advocates".Source

Add a Tagalog version of the consultation form, the requirements page and the onboarding messages, and route Tagalog requests to Filipino-speaking advisors. Ask both partners for contact details.

Couples decide together, and the partner doing the paperwork is more likely to start when the first step is in their language.

• Disclaimer must be clear in both languages

  Attorney reviews the translation.

• Filipino Visa sitefilipinovisa.com: a "Request My Free Walkthrough" form for a "No Obligation 15 minutes IMMIGRATION CONSULTATION" with "Filipino and/or English advisors" and on-the-ground help in Manila; disclaimer "Filipino Visa is not a law firm and does not provide legal advice". The "How Long Does It Take?" page says I-129F approval "was taking around six months as of October 2021".Source
• Filipino Visa testimonialsFilipino Visa publishes dated couple testimonials through October 2026, for K1 and CR1 petitions, some written in Tagalog, often thanking the Manila drivers and coordinators; the About page lists the Asian Sterling Awards 2022 "Most Outstanding U.S Visa Consultancy Services Provider".Source
• HiringFilipino Visa roles posted November 2, 2026: an FV Immigration Attorney, "the one person at our company who makes legal determinations", who keeps "processes, scripts and client-facing tools compliant"; and an FV Remote Operations Manager leading 30-50 contractors in the Visa Documents and Encoding departments with a plan "to increase our efficiency by 5-10x over the next two years".Source

Send an SMS and email at each milestone (documents received, filed, receipt, approval, interview, visa), with what happens next and typical waiting time. Measure support contacts per case.

Fewer status questions free the team for document work, and informed clients write better reviews.

• Wrong status sent

  Trigger only from verified case updates.

• HiringFilipino Visa roles posted November 2, 2026: an FV Immigration Attorney, "the one person at our company who makes legal determinations", who keeps "processes, scripts and client-facing tools compliant"; and an FV Remote Operations Manager leading 30-50 contractors in the Visa Documents and Encoding departments with a plan "to increase our efficiency by 5-10x over the next two years".Source
• Filipino Visa sitefilipinovisa.com: a "Request My Free Walkthrough" form for a "No Obligation 15 minutes IMMIGRATION CONSULTATION" with "Filipino and/or English advisors" and on-the-ground help in Manila; disclaimer "Filipino Visa is not a law firm and does not provide legal advice". The "How Long Does It Take?" page says I-129F approval "was taking around six months as of October 2021".Source
• Filipino Visa testimonialsFilipino Visa publishes dated couple testimonials through October 2026, for K1 and CR1 petitions, some written in Tagalog, often thanking the Manila drivers and coordinators; the About page lists the Asian Sterling Awards 2022 "Most Outstanding U.S Visa Consultancy Services Provider".Source

Extend the Christian Filipina app so members can book a Harmony Travel trip and track a Filipino Visa case in the same place. Start with the trip and case-status screens.

One app keeps the couple with the company for years and makes each next purchase one tap away.

• Complexity

  Ship one brand screen at a time.

• HiringTLI Mobile Engineer (AI-First / React Native): "high-velocity creation of mobile apps for lead generation and marketing experiments" while maintaining "our live application ecosystem". A Site Support & Safety Specialist investigates "potential scammers" and reviews flagged profiles, photos and messages.Source
• Careers sitecareers.togetherlight.com (Teamtailor): Together Light is the parent of Christian Filipina ("serving a global community of members since 2009"), Filipino Visa ("recognized for helping over 1,000 couples reunite across borders") and Harmony Travel (Philippine travel "from relationship travel to retirement exploration"); founded 2009; 250 coworkers; 28 roles in the job feed on November 4, 2026.Source
• Christian Filipina sitemapSitemap (676 URLs, November 4, 2026): 644 dated testimonial pages from 2011 to October 2026, 48 of them in 2026 and 8 in October 2026; only two research URLs. The research section shows "YOU MUST BE SIGNED IN TO VIEW this content" to visitors and offers a "Step-By-Step Manual From Christian Filipina (Limited Time Only)". A logged-in tip says "Tried the CF Apps? We now have apps for your mobile phone or tablet".Source

Publish a yearly report with anonymised aggregates: how long from first message to meeting, to engagement and to visa; typical visa timelines; first-trip patterns. Pitch it to press and use it in ads and partner kits.

Original data earns links, press and AI citations that ads cannot buy.

• Privacy

  Aggregate and suppress small groups.

• Careers sitecareers.togetherlight.com (Teamtailor): Together Light is the parent of Christian Filipina ("serving a global community of members since 2009"), Filipino Visa ("recognized for helping over 1,000 couples reunite across borders") and Harmony Travel (Philippine travel "from relationship travel to retirement exploration"); founded 2009; 250 coworkers; 28 roles in the job feed on November 4, 2026.Source
• HiringBrand Reputation, SEO & PR Manager (reports to the CEO): "strategically own Page One of Google", "GEO - optimizing for AI-generated search results", "high-authority content placement", and "build and lead a community of customer advocates".Source
• Filipino Visa testimonialsFilipino Visa publishes dated couple testimonials through October 2026, for K1 and CR1 petitions, some written in Tagalog, often thanking the Manila drivers and coordinators; the About page lists the Asian Sterling Awards 2022 "Most Outstanding U.S Visa Consultancy Services Provider".Source

Test three retirement offers (an exploration tour, a relocation guide, a consultation) with small ad budgets and the payback rules. Scale the winner and use creators who cover retiring abroad.

A new audience grows revenue without competing for the same dating sign-ups.

• Distraction from the core

  Cap the test budget.

• Careers sitecareers.togetherlight.com (Teamtailor): Together Light is the parent of Christian Filipina ("serving a global community of members since 2009"), Filipino Visa ("recognized for helping over 1,000 couples reunite across borders") and Harmony Travel (Philippine travel "from relationship travel to retirement exploration"); founded 2009; 250 coworkers; 28 roles in the job feed on November 4, 2026.Source
• HiringMarketing Generalist and AI Funnel Architect: the goal is to grow "offers of the current business from a handful, to 100 by the end of 2026" ("scale from five offers to over 100"); a generalist manages "up to 30 offers during the expansion phase"; they must understand CAC, LTV and ROAS for "a business model that may not break even and become profitable for 60+ days"; leads flow into "our existing custom CRM", with automated "Challenger vs. Champion" tests.Source
• HiringInfluencer and partner hiring: a Discovery & Acquisition Agent (posted August 24, 2026) for the Partner Program of Christian Filipina and Filipino Visa researches creators on "YouTube, TikTok, Instagram, Facebook, podcasts, and blogs"; a Social Media and Influencer Team Manager leads Partner Program Agents and owns the Agile CRM.Source

Build a five-question chooser that explains the general differences, reviewed by the attorney, and ends with the consultation form prefilled. Make clear it is general information, not legal advice.

Interactive tools capture people earlier in research, and the answer gives advisors a head start.

• Seen as legal advice

  Clear disclaimer and attorney review.

• Filipino Visa sitefilipinovisa.com: a "Request My Free Walkthrough" form for a "No Obligation 15 minutes IMMIGRATION CONSULTATION" with "Filipino and/or English advisors" and on-the-ground help in Manila; disclaimer "Filipino Visa is not a law firm and does not provide legal advice". The "How Long Does It Take?" page says I-129F approval "was taking around six months as of October 2021".Source
• HiringFilipino Visa roles posted November 2, 2026: an FV Immigration Attorney, "the one person at our company who makes legal determinations", who keeps "processes, scripts and client-facing tools compliant"; and an FV Remote Operations Manager leading 30-50 contractors in the Visa Documents and Encoding departments with a plan "to increase our efficiency by 5-10x over the next two years".Source
• Competitor researchRivals' own homepages: FilipinoCupid, "the most trusted Filipino dating site with over 5.5 million members"; Boundless, "A Modern Immigration Company" that "simplifies immigration" with "innovative software and expert legal guidance".See the research Source

Offer couples who send a testimonial a personal referral link with a thank-you reward, using the existing partner tracking. Add it to the testimonial confirmation email and the visa approval message.

Couples have friends in the same situation, and their recommendation carries more weight than an ad.

• Low volume

  Promote at the happiest moment: approval.

• Partner programChristian Filipina Partner Program: $150 per referral up to $500 and $300 above $500 on Christian Filipina; $100 per Filipino Visa referral between $97 and $1,000 and $500 above $1,000; a 10% tier-2 bonus; a $100 payment minimum; payments via Bill.com; "over 3 million members since 2009"; tracking with "an internal system that is superior to cookie-based tracking".Source
• Christian Filipina sitemapSitemap (676 URLs, November 4, 2026): 644 dated testimonial pages from 2011 to October 2026, 48 of them in 2026 and 8 in October 2026; only two research URLs. The research section shows "YOU MUST BE SIGNED IN TO VIEW this content" to visitors and offers a "Step-By-Step Manual From Christian Filipina (Limited Time Only)". A logged-in tip says "Tried the CF Apps? We now have apps for your mobile phone or tablet".Source
• Filipino Visa testimonialsFilipino Visa publishes dated couple testimonials through October 2026, for K1 and CR1 petitions, some written in Tagalog, often thanking the Manila drivers and coordinators; the About page lists the Asian Sterling Awards 2022 "Most Outstanding U.S Visa Consultancy Services Provider".Source