FC Cincinnati is hiring a Group Ticketing AE to make 60 to 80 calls a day to companies and youth soccer clubs. When those prospects look the club up, the group pages (hub, experiences, hospitality areas, FAQs) all have the page title "FC Cincinnati" and the homepage's description about news, scores and highlights, so in search results they read like the homepage. The FAQ still asks "How do I purchase group tickets once the 2025 MLS Schedule is released?", and none of the seven on-field experiences shows a price or minimum, only "Request Information". The page every call and email points to doesn't back up the pitch.
First action
Fix the four group page titles and the 2025 FAQ answer today.
How to measure it
Online group deposits
- Now
- –
- Target
- +40%
- By
- 90 days
Steps
Fix titles
Four group pages, club and stadium in each.
Digital Marketing Manager 1 hour
Write descriptions
One per page, with the 10-ticket minimum.
Digital Marketing Manager 1 hour
Update the FAQ
Next season's schedule and deposit timing.
Director, Group Ticketing 1 day
Buyer sections
Companies, youth clubs, schools, community groups, birthdays.
Director, Group Ticketing 1 week
Show "from" prices
Per buyer type and per on-field experience.
Director, Group Ticketing 1 week
Short links
One per buyer type for AE emails.
Digital Marketing Manager 1 day
Track
Deposits and requests by link.
Ticketing CRM Manager weekly
Why it works
Give each group page a clear title and description ("Group Tickets and Corporate Outings | FC Cincinnati at TQL Stadium"); update the FAQ for the next season; add sections for the main buyers (companies, youth clubs, schools, faith and community groups, birthdays) with "from" prices, minimum sizes and which experiences each size unlocks; and put "Place Your Deposit Online" next to each. Give the AEs a short link per buyer type to use in calls and emails.
Group buyers decide on price and what the day will feel like. A current, specific page shortens the sales call, lets organisers sell the outing internally, and turns search traffic for "group outing Cincinnati" into deposits.
Ready to use
ChecklistGroup hub refresh
[ ] Titles on /groups/, experiences, hospitality areas, FAQs [ ] Meta description on each [ ] FAQ updated for the next season [ ] Sections: companies, youth clubs, schools, community groups, birthdays [ ] "From" price and minimum for each [ ] On-field experiences: minimum tickets and ages [ ] Deposit button in each section [ ] Short link per buyer type for AE emails
Risks and how to handle them
Prices change by match
Show "from" prices and a range, updated each season.
League platform limits
Use the page fields the club already sets on other pages, such as "Season Ticket Memberships".
Evidence
- HiringAccount Executive, Group Ticketing (posted October 14, 2026, reports to the Director, Group Ticketing): "generating new business through group ticket initiatives", "a 60-80 call per day volume", engaging "the Cincinnati corporate community", "developing strategies to strengthen connections in the Youth Soccer community", "Execute group sales fan experience packages on gamedays" and "Collaborate other departments on growth of youth Soccer affiliate program".Source
- Your websiteThe group ticket pages (/groups/, /groups/group-experiences, /groups/hospitality-areas, /groups/faqs) all carry the page title "FC Cincinnati" and the homepage's default description, "The latest news, scores, highlights and stats from FC Cincinnati." The hub says "Groups of 10 or more enjoy discounted ticket pricing, reserved seating blocks, and access to exclusive group experiences", with "Request Information" and "Place Your Deposit Online" buttons but no prices or group types (companies, youth teams, schools, churches, birthdays).Source
- Your websiteGroup FAQ: "How do I purchase group tickets once the 2025 MLS Schedule is released?"; "Currently, we are seeing unprecedented demand for group tickets"; a deposit is "The purchase of 10 group tickets"; a deposit and "a minimum of 25 tickets will queue your group to be eligible for on-field experiences". Group Experiences lists seven on-field and photo options (Walkout Kids ages 5-12, Sideline Showcase, Flag Kids, Center Circle Kids, Half Time High Five Tunnel, Post Match Photo, Groups with Gary), each with only a "Request Information" button.Source
- Your websitePage titles and descriptions (24 pages checked, October 22, 2026): the group pages, Partnerships page, partner list, About page and partner sweepstakes pages (TQL Rally & Reward, Allegiant) are titled only "FC Cincinnati" and reuse the homepage description "The latest news, scores, highlights and stats from FC Cincinnati."; premium, ticketing and youth pages have their own descriptions, but their titles leave out the club and city ("Luxury Suites", "Loge Boxes", "Parking", "Tickets"). The sitemap (279 URLs) still lists /group-tickets/ URLs that redirect to /groups/, and pairs such as /college-ambassador and /collegeambassador.Source
- Competitor researchRival group pages on the same league platform at least name the club in the title: Columbus Crew "Tickets | Columbus Crew", Nashville SC "Groups I NashvilleSC.com". In Cincinnati, group and hospitality budgets are also courted by the Reds, the Bengals and other venues.Source