Truth Systems growth playbook

Publish /security (or a hosted trust center) this week: the deployment options (on-premise, single-tenant, the customer's own AWS or Azure for Gateway), where prompt data goes and for how long, sub-processors, SSO and access controls, the audits or certifications you actually hold and how to request reports under NDA, and a security contact. Add a privacy policy and terms, link all three from the homepage footer and from the security section, and add a "Request our security pack" button next to "Book a demo" that captures firm name and role. Send the link in every demo follow-up so the security review starts before the second call.

At law firms the security questionnaire is usually the slowest step between a good demo and a signed pilot. A page that answers the first twenty questions lets the innovation sponsor forward one link instead of waiting for a call, makes Truth Systems look like the vendor a large firm can approve, and removes an easy reason for a competitor with a trust center to be shortlisted instead.

[ ] /security with deployment options: on-premise, single-tenant, customer cloud
[ ] What data Charter sees, where it is stored, how long it is kept
[ ] SSO, IP allow-listing, role-based access, geolocation control
[ ] Audits and certifications held, with how to request reports
[ ] Sub-processor list
[ ] Privacy policy and terms of service
[ ] Security contact address
[ ] Footer links on every page
[ ] "Request our security pack" button next to "Book a demo"

• Claiming a certification that is not current

  List only audits with a report you can send today; mark others as in progress with a date.

• Too much detail helps attackers

  Describe controls and process, never hostnames or architecture specifics; share detail under NDA.

• Your websiteSecurity section: "Our security is enterprise-grade" lists SAML SSO, IP allow-listing, role-based access controls, data lifecycle management, on-premise and single-tenant deployment, custom retention and geolocation control, but links to no page and names no audit report or certification. The homepage links to no security, trust, privacy, terms, careers, blog or case-study page, and /security, /trust, /privacy, /privacy-policy and /terms all return 404 (checked twice on November 9, 2026).Source
• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source
• Competitor researchHarmonic Security's law-firm page: "helps legal teams securely adopt AI"; lists SOC 2 Type 2, ISO 27001, HIPAA attestation and a public Trust Center; offers a self-paced demo and an "AI Policy Generator" tool; claims deployment "in minutes via Intune or JAMF".See the research Source
• Y CombinatorLaunch post: "working with two law firms with $2 billion in revenue combined", helping "nearly 1,500 attorneys", "live and onboarding new law firms daily"; clients impose conflicting AI rules (approval requirements, data-location limits, outright bans) that are hard to enforce by hand; the ask is introductions to Big Law innovation, governance and infosec teams.Source

Find the duplicated Webflow section (often a desktop and a mobile copy, or a pasted symbol) and keep one, making sure the whitepaper card survives. Fix the typo. Replace the ILTACON card with a short recap (what firms asked about at the booth) and a "Book a 20-minute follow-up" link, then add a rule to review every dated card monthly.

Search engines and AI assistants read the page text twice and may pick the wrong copy, and visitors who scroll see the same blocks again. Small errors weigh more on a site selling error prevention.

• The second copy is the mobile layout

  Rebuild it as responsive styles on one copy before deleting.

• Your websiteHomepage layout: the page body is rendered twice, so Charter, Alexandria, the testimonials, the success-story block and the news cards each appear two times; the whitepaper card appears only in the second copy and links to a Figma file, not a page on truthsystems.ai; one heading reads "Our Costumer Success Story"; an ILTACON card still says "Team Truth Systems will be at Booth 270, August 23–27 in Nashville"; the counters "276+ Prevented", "34 Lawyers" and "346 Agents" sit beside a "Real-Time Monitoring" label with no definition or time period.Source
• Industryiltacon.org now links to an "ILTACON 2026 wrap up" and lists "Next Year: 8-12 AUGUST 2027" at Gaylord Opryland, Nashville, TN.Source

Set a title such as "Truth Systems | AI governance for law firms", a description that names Charter, client guidelines and matter-level reporting, lang="en", and a 1200x630 share image with the product dashboard and the reference firm's quote. Add Organization structured data with the LinkedIn profile, then re-share the funding and Charter Insights posts with the new preview.

Previews are the first thing a general counsel or IT director sees when a partner forwards a link, and a clear snippet lifts click-through from search and social.

• LinkedIn caches the old preview

  Refresh the URL in Post Inspector after publishing.

• PageSpeedHomepage, tested November 9, 2026: mobile performance 59, desktop 48; 14.4 MB over 198 requests, of which Vimeo video is about 14,061 KB in 170 requests; lab layout shift 0.216, with the H1 as both the largest paint and the shifting element; SEO flags a missing meta description, and the page has no language attribute or social share image. Real Chrome visitors pass Core Web Vitals: LCP p75 897 ms (35% faster than before), INP 48 ms, CLS 0.01.Source
• Your websiteNo sitemap.xml (404) and an empty robots.txt; the site is a single Webflow page with no blog, pricing, product, use-case or comparison pages; LinkedIn is the only social profile linked, and there is no newsletter sign-up.Source

Either label the counters as an illustrative demo screen, or replace them with defined, dated figures: attorneys covered, firms live, policy violations blocked in the last 90 days, client guidelines enforced. Add a footnote with the period and source ("aggregated across live firms, as of ...") and update monthly.

A defined number is proof; an undefined one invites doubt. Precise, dated metrics also give sales a line for every follow-up email.

• Small real numbers look weak

  Lead with attorneys covered and firm revenue, which are already strong.

• Your websiteHomepage layout: the page body is rendered twice, so Charter, Alexandria, the testimonials, the success-story block and the news cards each appear two times; the whitepaper card appears only in the second copy and links to a Figma file, not a page on truthsystems.ai; one heading reads "Our Costumer Success Story"; an ILTACON card still says "Team Truth Systems will be at Booth 270, August 23–27 in Nashville"; the counters "276+ Prevented", "34 Lawyers" and "346 Agents" sit beside a "Real-Time Monitoring" label with no definition or time period.Source
• Y CombinatorLaunch post: "working with two law firms with $2 billion in revenue combined", helping "nearly 1,500 attorneys", "live and onboarding new law firms daily"; clients impose conflicting AI rules (approval requirements, data-location limits, outright bans) that are hard to enforce by hand; the ask is introductions to Big Law innovation, governance and infosec teams.Source

Publish the whitepaper as an HTML page at /whitepaper with a downloadable PDF. Keep the page readable without a form, and offer the PDF plus a short "how firms apply this" email sequence in exchange for an email and firm name. Link it from the hero, the security page and demo follow-ups.

An indexed page earns search and AI-assistant visibility for law-firm AI governance terms, and an optional download turns anonymous readers into named firms for follow-up.

• A form puts off senior readers

  Keep the full text open; gate only the PDF.

• Your websiteHomepage layout: the page body is rendered twice, so Charter, Alexandria, the testimonials, the success-story block and the news cards each appear two times; the whitepaper card appears only in the second copy and links to a Figma file, not a page on truthsystems.ai; one heading reads "Our Costumer Success Story"; an ILTACON card still says "Team Truth Systems will be at Booth 270, August 23–27 in Nashville"; the counters "276+ Prevented", "34 Lawyers" and "346 Agents" sit beside a "Real-Time Monitoring" label with no definition or time period.Source
• Your websiteNo sitemap.xml (404) and an empty robots.txt; the site is a single Webflow page with no blog, pricing, product, use-case or comparison pages; LinkedIn is the only social profile linked, and there is no newsletter sign-up.Source

Replace autoplaying Vimeo embeds with a poster image and play on click, or serve short muted MP4 loops from Webflow's own assets. Reserve the hero's height to remove the 0.216 lab layout shift on the H1. Re-test with PageSpeed and keep the field numbers green.

A lighter page loads reliably on firm networks and mobile, and halves the data the second (duplicated) copy of the page would also pull.

• Static posters feel less alive

  Keep one short loop in the hero.

• #2 Stop the homepage rendering twice, fix "Costumer" and retire the August ILTACON booth card

• PageSpeedHomepage, tested November 9, 2026: mobile performance 59, desktop 48; 14.4 MB over 198 requests, of which Vimeo video is about 14,061 KB in 170 requests; lab layout shift 0.216, with the H1 as both the largest paint and the shifting element; SEO flags a missing meta description, and the page has no language attribute or social share image. Real Chrome visitors pass Core Web Vitals: LCP p75 897 ms (35% faster than before), INP 48 ms, CLS 0.01.Source

Publish /customers/arnall-golden-gregory: the starting point (client guidelines, unapproved tools), the rollout, what was blocked and redirected, how the firm now answers clients about AI, and one or two numbers the firm approves. Give each of the three roles its own pull quote for a different buyer (managing partner, innovation, governance). Make a one-page PDF for sales and a short LinkedIn series.

Law firms buy what peer firms already use. A story that speaks to the managing partner, the innovation lead and the governance lead in turn answers each buyer's question in their own words.

• The firm's review takes months

  Start with a quote-led page using already-public testimonials, then add numbers.

• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source
• Your websiteHomepage layout: the page body is rendered twice, so Charter, Alexandria, the testimonials, the success-story block and the news cards each appear two times; the whitepaper card appears only in the second copy and links to a Figma file, not a page on truthsystems.ai; one heading reads "Our Costumer Success Story"; an ILTACON card still says "Team Truth Systems will be at Booth 270, August 23–27 in Nashville"; the counters "276+ Prevented", "34 Lawyers" and "346 Agents" sit beside a "Real-Time Monitoring" label with no definition or time period.Source
• Your websiteNo sitemap.xml (404) and an empty robots.txt; the site is a single Webflow page with no blog, pricing, product, use-case or comparison pages; LinkedIn is the only social profile linked, and there is no newsletter sign-up.Source

Create /charter, /charter-insights and /alexandria, each with the problem, how it works, integrations (Intapp, iManage, Aderant, Microsoft 365 for Alexandria), deployment, a quote and a demo button. Add use-case pages for the three jobs buyers name: enforcing client AI rules, matter-level AI reporting, and safe agent deployment. Turn on Webflow's sitemap and submit it to Search Console.

Separate pages rank for separate intents and give sales a specific link for each buyer. They also make it easier for AI assistants to describe each product correctly.

• Thin pages

  Include a real screenshot and one customer quote on each.

• #2 Stop the homepage rendering twice, fix "Costumer" and retire the August ILTACON booth card

• Your websiteNo sitemap.xml (404) and an empty robots.txt; the site is a single Webflow page with no blog, pricing, product, use-case or comparison pages; LinkedIn is the only social profile linked, and there is no newsletter sign-up.Source
• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source

Decide Gateway's place in the family (a Charter add-on, a standalone API, or part of Alexandria for agents) and give it a homepage block and a page: the three-step method, the verdicts, the in-your-cloud deployment, and a sample ruling. Link the docs from the site, and the site from the docs. Add Gateway to demo scripts for firms worried about fabricated citations.

A product buyers cannot find cannot be bought. Gateway also gives the security story a strong line: it runs inside the firm's own cloud account.

• Too many products for a small team to sell

  Present Gateway as part of Charter's story rather than a separate sale.

• #8 Give Charter, Charter Insights and Alexandria their own pages, and publish a sitemap

• Your docsdocs.truthsystems.ai documents "Gateway", a real-time hallucination detection service that splits a claim into statements, retrieves evidence from your sources and returns a verdict (supported, refuted or not enough evidence); it runs in the customer's own AWS or Azure account, with the SDK and Terraform delivered by SFTP at onboarding; six pages plus an OpenAPI spec. Gateway is not mentioned on the homepage.Source
• PressGeek in Review interview (October 2025): Charter runs as a browser extension across vendor AI tools and firms' own builds, positioned as platform-agnostic; risks described include an associate's memo drafted in an unapproved tool that contained fabricated content; early-stage firms start with outside-counsel-guideline alignment and access controls, while mature firms want to share evidence of controls with clients, so governance becomes "differentiators, not blockers"; usage data for client pitches and benchmarking was described as a possibility.Source

Publish a guide that groups the common clause types (disclosure, prior approval, banned tools, data location, human review, audit rights), explains what each means in practice, and shows how a firm can enforce and prove it, with Charter as one way. Update it quarterly from anonymized patterns in the guidelines customers load. Offer a one-page checklist and promote it to knowledge and innovation leads on LinkedIn.

It is the most useful page a buyer could find on the problem Truth Systems solves, so it attracts the right readers and frames the evaluation around matter-level enforcement.

• Revealing a client's terms

  Only publish clause types seen at several firms, never wording from one.

• #8 Give Charter, Charter Insights and Alexandria their own pages, and publish a sitemap

• Y CombinatorLaunch post: "working with two law firms with $2 billion in revenue combined", helping "nearly 1,500 attorneys", "live and onboarding new law firms daily"; clients impose conflicting AI rules (approval requirements, data-location limits, outright bans) that are hard to enforce by hand; the ask is introductions to Big Law innovation, governance and infosec teams.Source
• Competitor researchIntapp's blog positions Intapp Terms for clients' outside counsel guidelines and argues "A policy statement tells a client what you plan to do. An audit log tells them what you did."See the research Source
• Your websiteNo sitemap.xml (404) and an empty robots.txt; the site is a single Webflow page with no blog, pricing, product, use-case or comparison pages; LinkedIn is the only social profile linked, and there is no newsletter sign-up.Source

Publish /deployment for IT: supported browsers and operating systems, managed install through the firm's device-management tools and browser policies, the permissions the extension requests and why, what it sends and where, how it is updated, how to pilot with one practice group, and how to uninstall. Add a downloadable IT pack and offer a 30-minute call with the founding engineer.

The IT director is often the quiet veto in a law-firm deal. Specific, honest answers to their first questions shorten pilots and signal maturity beyond the team's size.

• Exposing implementation detail

  Describe behaviour and permissions, not internal systems; share deeper detail under NDA.

• #1 Your "enterprise-grade" security section links nowhere: publish a trust page law-firm security reviewers can forward

• PressHUGE Magazine feature (February 2026) flags rollout across law-firm tech stacks, where IT security teams may resist browser extensions, as "a non-trivial go-to-market challenge"; warns a tool that blocks legitimate work is "worse than no compliance tool at all"; and calls each new regulated vertical "essentially a new product launch".Source
• Competitor researchHarmonic Security's law-firm page: "helps legal teams securely adopt AI"; lists SOC 2 Type 2, ISO 27001, HIPAA attestation and a public Trust Center; offers a self-paced demo and an "AI Policy Generator" tool; claims deployment "in minutes via Intune or JAMF".See the research Source
• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source

Publish a packaging page with three stages: Visibility (Charter Insights for one practice group, a fixed-length pilot), Enforcement (Charter firm-wide with client rules), and Agents (Alexandria and Gateway). Show what each includes, typical rollout time and who it suits; use "from" prices or a per-attorney range if the team is comfortable, otherwise "pilot from N weeks". Let the demo form ask which stage fits.

A defined first step lowers the size of the first decision for a cautious firm, and the stages make expansion the expected path.

• Anchoring large firms too low

  Show pilot scope publicly and keep firm-wide pricing to the call.

• #8 Give Charter, Charter Insights and Alexandria their own pages, and publish a sitemap

• Your websiteHomepage layout: the page body is rendered twice, so Charter, Alexandria, the testimonials, the success-story block and the news cards each appear two times; the whitepaper card appears only in the second copy and links to a Figma file, not a page on truthsystems.ai; one heading reads "Our Costumer Success Story"; an ILTACON card still says "Team Truth Systems will be at Booth 270, August 23–27 in Nashville"; the counters "276+ Prevented", "34 Lawyers" and "346 Agents" sit beside a "Real-Time Monitoring" label with no definition or time period.Source
• Your websiteNo sitemap.xml (404) and an empty robots.txt; the site is a single Webflow page with no blog, pricing, product, use-case or comparison pages; LinkedIn is the only social profile linked, and there is no newsletter sign-up.Source
• PressGeek in Review interview (October 2025): Charter runs as a browser extension across vendor AI tools and firms' own builds, positioned as platform-agnostic; risks described include an associate's memo drafted in an unapproved tool that contained fabricated content; early-stage firms start with outside-counsel-guideline alignment and access controls, while mature firms want to share evidence of controls with clients, so governance becomes "differentiators, not blockers"; usage data for client pitches and benchmarking was described as a possibility.Source

Build a one-click client report from Charter Insights: for a client or matter, the AI tools used, the guideline rules applied, any blocked or redirected actions, and estimated hours saved, branded with the firm's name and a small "Governed by Truth Systems" line with a link. Pilot it with the reference firm on two client relationships, then make it a standard feature of the firm-wide plan.

It turns governance into something firms can win work with, which raises the value of the product to the partner who owns the client. Every report sent also puts Truth Systems in front of in-house legal teams, who set the rules for many firms.

• Reports expose sensitive detail

  Firm reviews every report before sending; show counts and categories, never prompt text.

• Firms remove the Truth Systems line

  Make it optional; value comes from the report being sent.

• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source
• PressGeek in Review interview (October 2025): Charter runs as a browser extension across vendor AI tools and firms' own builds, positioned as platform-agnostic; risks described include an associate's memo drafted in an unapproved tool that contained fabricated content; early-stage firms start with outside-counsel-guideline alignment and access controls, while mature firms want to share evidence of controls with clients, so governance becomes "differentiators, not blockers"; usage data for client pitches and benchmarking was described as a possibility.Source
• Competitor researchIntapp's blog positions Intapp Terms for clients' outside counsel guidelines and argues "A policy statement tells a client what you plan to do. An audit log tells them what you did."See the research Source

On every client report (idea 13) add a short note for the recipient: "Want this from all your outside counsel?" linking to a page for in-house legal teams. That page explains the report, offers a template paragraph clients can add to their guidelines requesting AI usage evidence, and lets them introduce their panel firms. Track introductions and give the sending firm a thank-you credit.

A request from a client moves a law firm faster than any sales call. It turns one customer's clients into a channel to many firms.

• Firms dislike a vendor pitching their clients

  Opt-in only, and the note credits the firm as the leader.

• #13 A matter-level AI report firms can send to their own clients, carrying a "Governed by Truth Systems" line

• Y CombinatorLaunch post: "working with two law firms with $2 billion in revenue combined", helping "nearly 1,500 attorneys", "live and onboarding new law firms daily"; clients impose conflicting AI rules (approval requirements, data-location limits, outright bans) that are hard to enforce by hand; the ask is introductions to Big Law innovation, governance and infosec teams.Source
• PressGeek in Review interview (October 2025): Charter runs as a browser extension across vendor AI tools and firms' own builds, positioned as platform-agnostic; risks described include an associate's memo drafted in an unapproved tool that contained fabricated content; early-stage firms start with outside-counsel-guideline alignment and access controls, while mature firms want to share evidence of controls with clients, so governance becomes "differentiators, not blockers"; usage data for client pitches and benchmarking was described as a possibility.Source

Publish three pages by category rather than attacking one brand: "AI data-protection tools vs matter-level governance", "Guideline management vs guideline enforcement", and "Governance inside one AI suite vs across all tools". Each gets a fair table (what each approach does well, where Truth Systems fits, how they work together, for example Alexandria connecting to Intapp). Date each page and cite sources.

Category comparisons capture evaluation searches and help an innovation lead explain to a committee why this is a different purchase from a security tool they already own.

• Out-of-date claims

  Date each page and recheck quarterly.

• #8 Give Charter, Charter Insights and Alexandria their own pages, and publish a sitemap

• Competitor researchHarmonic Security's law-firm page: "helps legal teams securely adopt AI"; lists SOC 2 Type 2, ISO 27001, HIPAA attestation and a public Trust Center; offers a self-paced demo and an "AI Policy Generator" tool; claims deployment "in minutes via Intune or JAMF".See the research Source
• Competitor researchIntapp's blog positions Intapp Terms for clients' outside counsel guidelines and argues "A policy statement tells a client what you plan to do. An audit log tells them what you did."See the research Source
• PressGeek in Review interview (October 2025): Charter runs as a browser extension across vendor AI tools and firms' own builds, positioned as platform-agnostic; risks described include an associate's memo drafted in an unapproved tool that contained fabricated content; early-stage firms start with outside-counsel-guideline alignment and access controls, while mature firms want to share evidence of controls with clients, so governance becomes "differentiators, not blockers"; usage data for client pitches and benchmarking was described as a possibility.Source

Commit to two founder posts a week on one theme each (a client AI clause, a blocked-risk pattern, a customer quote) and a monthly email, "What we saw in law-firm AI this month", with anonymized patterns from Charter Insights. Add a sign-up to the homepage footer and the whitepaper page, and link each LinkedIn post to an owned page rather than to another post.

Innovation and knowledge leaders at firms are a small, connected audience that reads LinkedIn closely. An owned list keeps them reachable regardless of the feed.

• Founders run out of time

  Batch a month of posts in one session.

• Your websiteNo sitemap.xml (404) and an empty robots.txt; the site is a single Webflow page with no blog, pricing, product, use-case or comparison pages; LinkedIn is the only social profile linked, and there is no newsletter sign-up.Source
• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source

Apply to the partner or marketplace programs of each connected system, starting with the one most customers use. Build an integration page per system on truthsystems.ai (what Alexandria reads, what it enforces, setup time), and co-write one joint piece with a partner on ethical walls for agents. Ask each partner's channel team for introductions to firms piloting AI agents.

Firms trust tools that work with what they already run, and partner listings are discovered by IT and knowledge teams during evaluation.

• Slow partner approvals

  Publish the integration pages first; they help on their own.

• #8 Give Charter, Charter Insights and Alexandria their own pages, and publish a sitemap

• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source
• Competitor researchIntapp's blog positions Intapp Terms for clients' outside counsel guidelines and argues "A policy statement tells a client what you plan to do. An audit log tells them what you did."See the research Source

Add a one-click "this was fine" option on every block or warning, with an optional reason. Route reports to a weekly review that tunes rules per firm, and send each firm's innovation lead a monthly note: blocks, confirmed risks, false positives fixed, and median time to fix. Use the trend in renewal conversations.

Lawyers accept guardrails they can push back on, and a falling false-positive rate is concrete evidence of value at renewal time.

• Lawyers dismiss real risks

  Reports never auto-unblock; they go to review.

• PressHUGE Magazine feature (February 2026) flags rollout across law-firm tech stacks, where IT security teams may resist browser extensions, as "a non-trivial go-to-market challenge"; warns a tool that blocks legitimate work is "worse than no compliance tool at all"; and calls each new regulated vertical "essentially a new product launch".Source
• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source

Create /events with upcoming shows and a "book 20 minutes with us" link for each, opened six weeks before. After each event, publish a recap (the three questions firms asked most) and email it to everyone met. Plan ILTACON 2027 now: a speaking proposal with the reference firm, and a pre-booked meeting target.

Pre-booked meetings convert far better than booth traffic, and recaps keep the event working for months.

• Event costs outrun results

  Keep only events that produce booked meetings.

• #2 Stop the homepage rendering twice, fix "Costumer" and retire the August ILTACON booth card

• Industryiltacon.org now links to an "ILTACON 2026 wrap up" and lists "Next Year: 8-12 AUGUST 2027" at Gaylord Opryland, Nashville, TN.Source
• Your websiteHomepage layout: the page body is rendered twice, so Charter, Alexandria, the testimonials, the success-story block and the news cards each appear two times; the whitepaper card appears only in the second copy and links to a Figma file, not a page on truthsystems.ai; one heading reads "Our Costumer Success Story"; an ILTACON card still says "Team Truth Systems will be at Booth 270, August 23–27 in Nashville"; the counters "276+ Prevented", "34 Lawyers" and "346 Agents" sit beside a "Real-Time Monitoring" label with no definition or time period.Source

Publish a yearly (then twice-yearly) report: share of attorneys using AI weekly, which tasks, approved versus unapproved tools, the most common client-rule conflicts, and blocked-risk categories, all aggregated across consenting firms with minimum group sizes. Release it with a webinar and offer each participating firm a private comparison against the benchmark.

Original data earns press, conference slots and citations in legal media, and a private comparison gives every firm, customer or not, a reason to talk.

• Too few firms for a credible sample

  Add a short survey of non-customers and label sources clearly.

• Confidentiality concerns

  Only aggregate figures with minimum group sizes; firms review the method.

• #16 A weekly LinkedIn rhythm and a monthly newsletter for law-firm innovation leaders

• Your websiteHomepage: H1 "Truth Systems. Govern everything, unlock anything."; products Charter (a browser and desktop agent that checks prompts against firm and client rules), Alexandria (an MCP gateway that connects Intapp, iManage, Aderant and Microsoft 365 and enforces agent identity and ethical walls) and Charter Insights (AI use "down to the client and the matter"); one call to action, "Book a demo" (a Typeform), plus an info@ email and LinkedIn; testimonials from three leaders at Arnall Golden Gregory (Managing Partner, Chief Knowledge and Innovation Officer, Director of Information Governance), one saying clients want to know which tools were used, what they did and how much time they saved; "We raised $4M", led by Gradient with Lightspeed, F-Prime and Y Combinator.Source
• PressGeek in Review interview (October 2025): Charter runs as a browser extension across vendor AI tools and firms' own builds, positioned as platform-agnostic; risks described include an associate's memo drafted in an unapproved tool that contained fabricated content; early-stage firms start with outside-counsel-guideline alignment and access controls, while mature firms want to share evidence of controls with clients, so governance becomes "differentiators, not blockers"; usage data for client pitches and benchmarking was described as a possibility.Source
• Y CombinatorLaunch post: "working with two law firms with $2 billion in revenue combined", helping "nearly 1,500 attorneys", "live and onboarding new law firms daily"; clients impose conflicting AI rules (approval requirements, data-location limits, outright bans) that are hard to enforce by hand; the ask is introductions to Big Law innovation, governance and infosec teams.Source

Host a limited, free version on truthsystems.ai: a lawyer pastes a paragraph and uploads the public sources it relies on (cases, statutes, a public filing), and gets a statement-by-statement ruling. No confidential documents, with clear limits on size and retention. Each result ends with "Run this on your firm's own documents, inside your own cloud" and a demo link.

A useful free tool spreads lawyer to lawyer and shows the product working in seconds, and it reaches the associates and knowledge lawyers who influence what the firm buys.

• Lawyers paste confidential text

  Clear warnings, no storage, and a firm deployment as the answer for real documents.

• A wrong ruling hurts credibility

  Label it a preview and show the evidence for every verdict.

• #9 Put Gateway on the website: a claim-checking product that today exists only in the docs

• Your docsdocs.truthsystems.ai documents "Gateway", a real-time hallucination detection service that splits a claim into statements, retrieves evidence from your sources and returns a verdict (supported, refuted or not enough evidence); it runs in the customer's own AWS or Azure account, with the SDK and Terraform delivered by SFTP at onboarding; six pages plus an OpenAPI spec. Gateway is not mentioned on the homepage.Source
• PressGeek in Review interview (October 2025): Charter runs as a browser extension across vendor AI tools and firms' own builds, positioned as platform-agnostic; risks described include an associate's memo drafted in an unapproved tool that contained fabricated content; early-stage firms start with outside-counsel-guideline alignment and access controls, while mature firms want to share evidence of controls with clients, so governance becomes "differentiators, not blockers"; usage data for client pitches and benchmarking was described as a possibility.Source

Pick one adjacent professional-services segment where clients impose engagement terms on their advisers, find one design partner through the reference firm's or investors' networks, and run a 90-day pilot using Charter unchanged except for terminology. Publish nothing until the pilot shows the same pain and willingness to pay; then decide whether to build a second landing page.

A small, cheap test tells the team whether the engine travels before any rebuild, and gives investors a credible expansion story.

• Distraction from the law-firm core

  One partner only, with a fixed end date.

• Y CombinatorY Combinator profile: Summer 2025 batch, founded 2023, team of 6, San Francisco, no open jobs posted; the company describes its initial focus as law firms and other regulated industries.Source
• PressHUGE Magazine feature (February 2026) flags rollout across law-firm tech stacks, where IT security teams may resist browser extensions, as "a non-trivial go-to-market challenge"; warns a tool that blocks legitimate work is "worse than no compliance tool at all"; and calls each new regulated vertical "essentially a new product launch".Source