Dream Three growth playbook

Build one Talent & Bookings page: a card per artist (photo, two-line bio, credits, performance video, available formats: concert, keynote, masterclass, brand appearance), a downloadable one-sheet each, and a booking form that asks for date, city, venue size, budget range and event type. Route the form to the Booking Manager and link the page from the menu and every pitch email.

Presenters book from a link they can forward to their committee. A clear page turns cold pitches into replies and captures inbound demand that today lands in a general inbox.

[ ] Roster confirmed with formats
[ ] Photo, bio, credits and video per artist
[ ] One-sheet PDF per artist
[ ] Booking form: date, city, venue size, budget range, event type
[ ] Form routed to the Booking Manager
[ ] Menu link
[ ] Link in pitch templates

• Artist approvals take time

  Launch with the artists who approve first.

• Fee expectations

  Ask for a budget range, never publish fees.

• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source
• Your websiteHomepage: "STORIES THAT ENCHANT", "WE ARE A COLLECTIVE OF STORYMAKERS", "Best-in-class content aimed at a wide audience with a focus on elevated genre and prestige drama", and a mailing-list signup. The visible menu has only About, Careers and Contact: no projects, talent, news or social links. The meta description calls Dream Three "an award-winning, multi-platform production company crafting best-in-class content and original IP across film, TV, theater, podcasts, music, publishing, and immersive experiences". Checked October 22, 2026.Source
• Your websiteContact page: representation names for film, television, stage and commercial (USA and UK), and one general inquiry form with a "Reason for Inquiry" field. No booking, speaking or brand-partnership inquiry path.Source
• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source

Create a Work page with BALLOON first (trailer, award laurels, the 6+ million views), then other projects in development as short loglines with approved images. Link it in the menu.

Proof of work is what talent, partners and financiers look for first.

• Projects confidential

  Show only approved titles.

• Your websiteProject page for BALLOON (proof-of-concept short; not in the site menu): "played at 40+ film festivals worldwide and received more than 25 awards and honors", including the HollyShorts Oscar-qualifying Grand Prix, AFI Fest Audience award, a Student Emmy for Best Drama and a Cannes Lions Young Director Award, and "6+ million views in 4 weeks" on Omeleto; links to watch the film and trailer.Source
• Your websiteHomepage: "STORIES THAT ENCHANT", "WE ARE A COLLECTIVE OF STORYMAKERS", "Best-in-class content aimed at a wide audience with a focus on elevated genre and prestige drama", and a mailing-list signup. The visible menu has only About, Careers and Contact: no projects, talent, news or social links. The meta description calls Dream Three "an award-winning, multi-platform production company crafting best-in-class content and original IP across film, TV, theater, podcasts, music, publishing, and immersive experiences". Checked October 22, 2026.Source
• Your websiteSitemap: six pages (home, about, contact, /balloon-short, /copy-of-projects, /news-1), five news items from 2020-2021 (BALLOON awards, SeriesFest for the series SUPER, Esquire at Comic-Con) and a blog post URL named "design-a-stunning-blog". /copy-of-projects, /news-1 and that post show the homepage text instead of their own content.Source

Delete or unpublish the template and copy pages, redirect /copy-of-projects and /news-1 to the new Work and News pages, and resubmit the sitemap.

A clean sitemap focuses search engines on the pages that matter.

• Breaking old links

  Use redirects, not deletion.

• Your websiteSitemap: six pages (home, about, contact, /balloon-short, /copy-of-projects, /news-1), five news items from 2020-2021 (BALLOON awards, SeriesFest for the series SUPER, Esquire at Comic-Con) and a blog post URL named "design-a-stunning-blog". /copy-of-projects, /news-1 and that post show the homepage text instead of their own content.Source

Add Instagram, TikTok, YouTube and LinkedIn icons in the header and footer, and add sameAs links in the site's organization markup.

Site visitors become followers, and the accounts gain authority from the site.

• Inactive accounts

  Link only active channels.

• Your websiteThe BALLOON page links its own social accounts (Instagram, Facebook and X for the film) and an official film site, but no page on dreamthree.com links a Dream Three Instagram, TikTok, YouTube or LinkedIn account.Source
• HiringSocial Media Manager (freelance, posted September 18, 2026): crafts content "for our projects and brands", identifies "standout moments in existing material", edits short-form video with captions, titles and covers, sets "a reliable weekly cadence", and manages routine comments and messages; "performance findings inform the next round of work".Source
• Your websiteHomepage: "STORIES THAT ENCHANT", "WE ARE A COLLECTIVE OF STORYMAKERS", "Best-in-class content aimed at a wide audience with a focus on elevated genre and prestige drama", and a mailing-list signup. The visible menu has only About, Careers and Contact: no projects, talent, news or social links. The meta description calls Dream Three "an award-winning, multi-platform production company crafting best-in-class content and original IP across film, TV, theater, podcasts, music, publishing, and immersive experiences". Checked October 22, 2026.Source

Add a required inquiry type with four options, route each to the right person, and auto-reply with what happens next and typical response times.

Routed inquiries get answered faster, and nothing valuable waits in a shared inbox.

• Unsolicited script submissions

  State the submissions policy in the auto-reply.

• Your websiteContact page: representation names for film, television, stage and commercial (USA and UK), and one general inquiry form with a "Reason for Inquiry" field. No booking, speaking or brand-partnership inquiry path.Source
• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source
• HiringCreative Technology Associate (posted October 22, 2026): works with the founder on pitch decks, one-sheets, video cutdowns, website updates and "the automations and workflows that keep a multi-platform studio running". A Business Operations Coordinator (posted September 14, 2026) prepares "deal memos and booking documents from approved templates" and coordinates booking logistics.Source

Send a short monthly note: one project update, one artist booking or appearance, one behind-the-scenes clip. Add an archive page.

A list that hears from you becomes an audience for premieres and bookings.

• Little news to share

  Use clips from existing material.

• Your websiteHomepage: "STORIES THAT ENCHANT", "WE ARE A COLLECTIVE OF STORYMAKERS", "Best-in-class content aimed at a wide audience with a focus on elevated genre and prestige drama", and a mailing-list signup. The visible menu has only About, Careers and Contact: no projects, talent, news or social links. The meta description calls Dream Three "an award-winning, multi-platform production company crafting best-in-class content and original IP across film, TV, theater, podcasts, music, publishing, and immersive experiences". Checked October 22, 2026.Source
• HiringSocial Media Manager (freelance, posted September 18, 2026): crafts content "for our projects and brands", identifies "standout moments in existing material", edits short-form video with captions, titles and covers, sets "a reliable weekly cadence", and manages routine comments and messages; "performance findings inform the next round of work".Source

Plan three recurring formats: "on stage" clips from roster performances, "how we made it" from BALLOON, and "in development" teasers. Post weekly and track saves and shares.

Recurring formats build habit and are cheap to produce.

• Rights for performance footage

  Clear rights before posting.

• HiringSocial Media Manager (freelance, posted September 18, 2026): crafts content "for our projects and brands", identifies "standout moments in existing material", edits short-form video with captions, titles and covers, sets "a reliable weekly cadence", and manages routine comments and messages; "performance findings inform the next round of work".Source
• Your websiteProject page for BALLOON (proof-of-concept short; not in the site menu): "played at 40+ film festivals worldwide and received more than 25 awards and honors", including the HollyShorts Oscar-qualifying Grand Prix, AFI Fest Audience award, a Student Emmy for Best Drama and a Cannes Lions Young Director Award, and "6+ million views in 4 weeks" on Omeleto; links to watch the film and trailer.Source
• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source

Build a list of 200 presenters by type and region, note their booking windows, and pitch each with the artist page and one-sheet. Track replies and holds.

Pitching on the buyer's calendar beats pitching at random.

• Low reply rates

  Attend booking conferences in person.

• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source
• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source

Create a one-pager per artist with follower counts, audience profile, past brand work and formats (sponsored post, appearance, performance). Pair it with a standard usage-rights summary.

Brands move faster when the numbers and terms are clear up front.

• Brand conflicts between artists

  Track categories per artist.

• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source
• HiringSocial Media Manager (freelance, posted September 18, 2026): crafts content "for our projects and brands", identifies "standout moments in existing material", edits short-form video with captions, titles and covers, sets "a reliable weekly cadence", and manages routine comments and messages; "performance findings inform the next round of work".Source
• HiringCreative Technology Associate (posted October 22, 2026): works with the founder on pitch decks, one-sheets, video cutdowns, website updates and "the automations and workflows that keep a multi-platform studio running". A Business Operations Coordinator (posted September 14, 2026) prepares "deal memos and booking documents from approved templates" and coordinates booking logistics.Source

Publish a short slate page (logline, format, stage) for projects cleared to share, with a "partner with us" inquiry.

A visible slate attracts co-producers and talent who want to be attached.

• Ideas copied

  Share only loglines.

• HiringEvery Dream Three job post: "Dream Three is a story studio built to deliver best-in-class, genre-spanning narratives across mediums, including film and series, theater and live events, publishing and music, and digital and immersive."Source
• Your websiteHomepage: "STORIES THAT ENCHANT", "WE ARE A COLLECTIVE OF STORYMAKERS", "Best-in-class content aimed at a wide audience with a focus on elevated genre and prestige drama", and a mailing-list signup. The visible menu has only About, Careers and Contact: no projects, talent, news or social links. The meta description calls Dream Three "an award-winning, multi-platform production company crafting best-in-class content and original IP across film, TV, theater, podcasts, music, publishing, and immersive experiences". Checked October 22, 2026.Source
• Your websiteSitemap: six pages (home, about, contact, /balloon-short, /copy-of-projects, /news-1), five news items from 2020-2021 (BALLOON awards, SeriesFest for the series SUPER, Esquire at Comic-Con) and a blog post URL named "design-a-stunning-blog". /copy-of-projects, /news-1 and that post show the homepage text instead of their own content.Source

Add a news item for each booking, appearance, festival and hire, and show the three latest on the homepage.

Current news signals momentum to partners and search engines.

• Little to report

  Include hires and appearances.

• Your websiteSitemap: six pages (home, about, contact, /balloon-short, /copy-of-projects, /news-1), five news items from 2020-2021 (BALLOON awards, SeriesFest for the series SUPER, Esquire at Comic-Con) and a blog post URL named "design-a-stunning-blog". /copy-of-projects, /news-1 and that post show the homepage text instead of their own content.Source
• HiringCreative Technology Associate (posted October 22, 2026): works with the founder on pitch decks, one-sheets, video cutdowns, website updates and "the automations and workflows that keep a multi-platform studio running". A Business Operations Coordinator (posted September 14, 2026) prepares "deal memos and booking documents from approved templates" and coordinates booking logistics.Source

Connect the booking form to a tracker, auto-create a hold record, and prefill the deal memo template when an offer is accepted.

Less admin means faster replies and fewer errors on holds.

• Errors in automated memos

  Human review before sending.

• HiringCreative Technology Associate (posted October 22, 2026): works with the founder on pitch decks, one-sheets, video cutdowns, website updates and "the automations and workflows that keep a multi-platform studio running". A Business Operations Coordinator (posted September 14, 2026) prepares "deal memos and booking documents from approved templates" and coordinates booking logistics.Source
• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source

Publish a press page with the coverage list, a one-page studio fact sheet, approved bios and photos of the founders, logos and BALLOON stills, and a press contact.

Making coverage easy brings more of it, and the kit doubles as a partner introduction.

• Outdated bios

  Review every quarter.

• Your websiteSitemap: six pages (home, about, contact, /balloon-short, /copy-of-projects, /news-1), five news items from 2020-2021 (BALLOON awards, SeriesFest for the series SUPER, Esquire at Comic-Con) and a blog post URL named "design-a-stunning-blog". /copy-of-projects, /news-1 and that post show the homepage text instead of their own content.Source
• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source
• Your websiteProject page for BALLOON (proof-of-concept short; not in the site menu): "played at 40+ film festivals worldwide and received more than 25 awards and honors", including the HollyShorts Oscar-qualifying Grand Prix, AFI Fest Audience award, a Student Emmy for Best Drama and a Cannes Lions Young Director Award, and "6+ million views in 4 weeks" on Omeleto; links to watch the film and trailer.Source

Cut a two-minute reel per artist and a three-minute roster sizzle, publish them on a Dream Three YouTube channel, and embed them on the Talent & Bookings page and in pitches.

A forwarded video does the selling inside the buyer's organization.

• Footage quality varies

  Use the best two minutes only.

• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source
• HiringSocial Media Manager (freelance, posted September 18, 2026): crafts content "for our projects and brands", identifies "standout moments in existing material", edits short-form video with captions, titles and covers, sets "a reliable weekly cadence", and manages routine comments and messages; "performance findings inform the next round of work".Source
• Your websiteHomepage: "STORIES THAT ENCHANT", "WE ARE A COLLECTIVE OF STORYMAKERS", "Best-in-class content aimed at a wide audience with a focus on elevated genre and prestige drama", and a mailing-list signup. The visible menu has only About, Careers and Contact: no projects, talent, news or social links. The meta description calls Dream Three "an award-winning, multi-platform production company crafting best-in-class content and original IP across film, TV, theater, podcasts, music, publishing, and immersive experiences". Checked October 22, 2026.Source

Develop one touring concert (for example Broadway voices with a local orchestra), with a press kit and tech rider, and sell it to presenters for the next season.

A packaged show lifts fees and creates content for every channel.

• Upfront cost

  Book three dates before committing.

• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source
• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source

Update the pitch deck with festival results, audience numbers and a series outline; take it to the team's representation and buyers.

Proven audience response lowers buyer risk.

• Market timing

  Pitch alongside other slate projects.

• Your websiteProject page for BALLOON (proof-of-concept short; not in the site menu): "played at 40+ film festivals worldwide and received more than 25 awards and honors", including the HollyShorts Oscar-qualifying Grand Prix, AFI Fest Audience award, a Student Emmy for Best Drama and a Cannes Lions Young Director Award, and "6+ million views in 4 weeks" on Omeleto; links to watch the film and trailer.Source
• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source
• HiringCreative Technology Associate (posted October 22, 2026): works with the founder on pitch decks, one-sheets, video cutdowns, website updates and "the automations and workflows that keep a multi-platform studio running". A Business Operations Coordinator (posted September 14, 2026) prepares "deal memos and booking documents from approved templates" and coordinates booking logistics.Source

Package short branded films with roster talent, using the studio's production team, and offer them with brand deals.

Bundling talent and production raises deal value.

• Distraction from originals

  Cap branded work.

• Your websiteContact page: representation names for film, television, stage and commercial (USA and UK), and one general inquiry form with a "Reason for Inquiry" field. No booking, speaking or brand-partnership inquiry path.Source
• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source
• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source

Add masterclasses and workshops to the Talent & Bookings page with formats and a short video.

Education bookings fill off-season dates and build fans early.

• Scheduling conflicts

  Offer virtual options.

• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source
• HiringBooking Manager (freelance, posted October 16, 2026): will "proactively pitch and manage live performance bookings, speaking engagements, appearances and brand deals for our Broadway and touring talent roster", "Proactively identify and pitch assigned talent to presenters, buyers and brands", "Manage inbound inquiries and holds", work "within approved fee floors and templates", with room to grow "into additional artists, markets or brand categories".Source

Cut short clips around its theme (how we raise boys) for current conversations, and point them to the Work page.

Evergreen themes keep a past film working for the studio.

• Rights

  Confirm cast clearances.

• Your websiteProject page for BALLOON (proof-of-concept short; not in the site menu): "played at 40+ film festivals worldwide and received more than 25 awards and honors", including the HollyShorts Oscar-qualifying Grand Prix, AFI Fest Audience award, a Student Emmy for Best Drama and a Cannes Lions Young Director Award, and "6+ million views in 4 weeks" on Omeleto; links to watch the film and trailer.Source
• Your websiteThe BALLOON page links its own social accounts (Instagram, Facebook and X for the film) and an official film site, but no page on dreamthree.com links a Dream Three Instagram, TikTok, YouTube or LinkedIn account.Source

Add organization, person and creative-work markup for the founders and BALLOON, and keep it updated as pages are added.

Rich results and knowledge panels make the studio easier to find.

• Markup errors

  Validate before publishing.

• Chrome UX ReportReal Chrome visitors to dreamthree.com pass Core Web Vitals: LCP p75 1.0 second (12% faster than before), INP 45 ms, CLS 0.01. The site runs on Wix.Source
• Your websiteAbout page: the co-founder and producer is a Broadway performer (the Genie in ALADDIN on Broadway, in London and on tour; a Helpmann Award winner); the founder and director made BALLOON and a spec comedy pilot. The team lists film, TV and stage representation at Range Media Partners and William Morris Endeavor, legal and business management, a Senior Producer, a Development Executive, a Coordinator and an Audience Consultant.Source
• Your websiteProject page for BALLOON (proof-of-concept short; not in the site menu): "played at 40+ film festivals worldwide and received more than 25 awards and honors", including the HollyShorts Oscar-qualifying Grand Prix, AFI Fest Audience award, a Student Emmy for Best Drama and a Cannes Lions Young Director Award, and "6+ million views in 4 weeks" on Omeleto; links to watch the film and trailer.Source