Uber Freight growth playbook

Publish the es-MX (and fr-CA) versions of the blog and newsroom entries, or point those links to the es-US and fr versions until they exist; fix the /es-MX/newsroom canonical; add hreflang between en-US, es-US, es-MX, fr, fr-US and fr-CA; and add a nightly link check across all six locales that alerts the web team on any 404. Then give the customs lead a working Spanish content path: the customs-compliance article, the IMMEX legal-framework resource and the Avery Dennison story, each ending in a Spanish customs consultation form routed to the Mexico team.

The Mexico team is being built to generate demand through content and campaigns. Every campaign that sends traffic to the Spanish site currently leaks it into error pages; fixing the links turns existing Spanish content into pipeline straight away.

[ ] /es-MX/blog: ten article links resolve
[ ] /es-MX homepage news links resolve
[ ] /es-MX/newsroom canonical points to a live page
[ ] /fr-CA/blog: ten article links resolve
[ ] hreflang on all six locales
[ ] Nightly 404 crawl with alerts
[ ] Spanish customs consultation form routed to Mexico
[ ] Re-check after every CMS release

• CMS creates the gap again

  Block publishing of a locale listing until each linked entry exists.

• Duplicate Spanish content

  Use hreflang es-MX and es-US so each market gets its version.

• Your websiteMexico Spanish site (/es-MX), checked twice about 15 minutes apart on October 22, 2026: all ten article links on the /es-MX/blog index return 404, including "cumplimiento-aduanero-eeuu-mexico-para-carga-de-alto-volumen", while the same slugs load under /es-US/blog. The /es-MX homepage links to a FreightWaves post and to the Wall Street Journal CEO newsroom item, and both return 404. /es-MX/newsroom names /es-MX/sala-de-prensa as its canonical URL, and that page returns 404.Source
• Your websiteCanadian French site (/fr-CA), checked October 22, 2026: all ten article links on the /fr-CA/blog index also return 404 (for example "conformite-douaniere-etats-unis-mexique-pour-le-fret-a-grand-volume").Source
• HiringCustoms Business Development Lead, Monterrey (posted October 7, 2026 as "Lead Business Development Representative I"): "lead the expansion of our Customs product in Mexico"; "Own customer acquisition, account expansion, and overall pipeline performance for the customs product in Mexico"; "launch targeted campaigns in collaboration with SDR and Sales teams"; "Lead and deliver executive-level Customs webinars and thought-leadership sessions"; "Produce high-impact marketing collateral, including customer pitch decks, case studies, and solution one-pagers"; "target standalone brokerage/4PL clients with bundled Mexico Customs solutions"; bilingual Spanish and English.Source
• HiringPrincipal Sales Account Executive, Mexico City (posted October 1, 2026): "win strategic customers and expand multinational accounts across Mexico and the United States" with "integrated transportation, customs, distribution and technology solutions, including TMS Software as a Service (SaaS), LCC control towers and MTS managed transportation"; "bring Mexico and U.S. teams together around one customer strategy". Customs roles are also open in Laredo, Nuevo Laredo, Apodaca and Querétaro, and shared-services roles in Monterrey.Source
• Your websiteSitemap (2,293 URLs, checked October 22, 2026) across six locales: en-US 494, es-US 490, fr 490, fr-US 419, fr-CA 187 and es-MX 187; es-US has 285 blog posts and es-MX and fr-CA list only their blog index. 26 sitemap entries have the locale run into the slug (for example "/en-USbook-a-consultation-managed-transportation" and "/es-MXtu-tms-debe-ser-tuyo-no-licenciado-de-otro") and redirect to 404 pages. The Spanish-language IMMEX customs-law resource is also published under en-US, fr, fr-CA and fr-US paths. The homepages carry no hreflang tags.Source

Fix the sitemap generator so locale and slug are joined with a slash, decide which landing pages should be indexed (robots.txt blocks /*/lp/), and resubmit the sitemap in Search Console. Check that paid campaigns point to the working URLs.

A clean sitemap stops search engines wasting crawl on errors and makes sure consultation pages are found.

• Landing pages indexed by mistake

  Keep campaign variants noindex.

• Your websiteSitemap (2,293 URLs, checked October 22, 2026) across six locales: en-US 494, es-US 490, fr 490, fr-US 419, fr-CA 187 and es-MX 187; es-US has 285 blog posts and es-MX and fr-CA list only their blog index. 26 sitemap entries have the locale run into the slug (for example "/en-USbook-a-consultation-managed-transportation" and "/es-MXtu-tms-debe-ser-tuyo-no-licenciado-de-otro") and redirect to 404 pages. The Spanish-language IMMEX customs-law resource is also published under en-US, fr, fr-CA and fr-US paths. The homepages carry no hreflang tags.Source
• Your websiteMexico Spanish site (/es-MX), checked twice about 15 minutes apart on October 22, 2026: all ten article links on the /es-MX/blog index return 404, including "cumplimiento-aduanero-eeuu-mexico-para-carga-de-alto-volumen", while the same slugs load under /es-US/blog. The /es-MX homepage links to a FreightWaves post and to the Wall Street Journal CEO newsroom item, and both return 404. /es-MX/newsroom names /es-MX/sala-de-prensa as its canonical URL, and that page returns 404.Source

Publish /solutions/customs-brokerage in en-US, es-MX and es-US: import and export services, IMMEX support, ports of entry, compliance record, the Avery Dennison story and a consultation form. Add it to the Solutions menu.

Buyers search for customs brokers by name, and a dedicated page gives SDR and AE outreach a clear landing point.

• Overlap with cross-border page

  Link both ways; keep the page focused on brokerage.

• #1 Every article on your Mexico blog is a dead end, just as you hire to grow customs in Mexico

• HiringCustoms Business Development Lead, Monterrey (posted October 7, 2026 as "Lead Business Development Representative I"): "lead the expansion of our Customs product in Mexico"; "Own customer acquisition, account expansion, and overall pipeline performance for the customs product in Mexico"; "launch targeted campaigns in collaboration with SDR and Sales teams"; "Lead and deliver executive-level Customs webinars and thought-leadership sessions"; "Produce high-impact marketing collateral, including customer pitch decks, case studies, and solution one-pagers"; "target standalone brokerage/4PL clients with bundled Mexico Customs solutions"; bilingual Spanish and English.Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source
• HiringPrincipal Sales Account Executive, Mexico City (posted October 1, 2026): "win strategic customers and expand multinational accounts across Mexico and the United States" with "integrated transportation, customs, distribution and technology solutions, including TMS Software as a Service (SaaS), LCC control towers and MTS managed transportation"; "bring Mexico and U.S. teams together around one customer strategy". Customs roles are also open in Laredo, Nuevo Laredo, Apodaca and Querétaro, and shared-services roles in Monterrey.Source

Add a visible H1 that names what Uber Freight does ("Managed transportation, freight capacity and TMS for North American shippers"), and write unique descriptions for the case studies, guides and webinars pages in every locale.

Clear headings and descriptions help search engines and AI assistants describe the right page.

• Design change

  Use a visually styled H1 in the existing hero.

• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source

Replace the large media file with a compressed poster image and click-to-play video, reserve space for the hero and stats, load chat and advertising tags after interaction, and remove tags no team uses. Re-test and watch the Chrome UX Report.

Shippers arrive from search and ads on phones as well as desktops; a fast, stable page keeps them reading.

• Attribution loss

  Test tag delays before removing any.

• PageSpeed testGoogle PageSpeed for the English homepage (October 22, 2026). Real Chrome visitors (75th percentile): main content in 3.6 s and layout shift 0.30, so the page fails Core Web Vitals on both (good is 2.5 s and 0.1); taps respond in 194 ms. Mobile lab test: 22 out of 100, Total Blocking Time 2,340 ms, 15 MB downloaded in 239 requests, about 8.8 MB of it one media file from the brand asset library, 4.4 MB of JavaScript, 28 third-party services and about 2 MB of unused JavaScript.Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

For each target account, pull the two or three lanes or modes most relevant to its industry and region from the weekly update, write one paragraph on what changed and what it means for their costs, and offer a 20-minute market briefing with an AE.

Shippers respond to useful market intelligence about their own freight, and it shows Uber Freight's network data in action.

• Data out of date

  Send within the week of publication.

• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source
• HiringSales Development Representative, Chicago (posted September 17, 2026): outbound to "Enterprise and Mid-Market prospects" using "account research, call cadences, email campaigns, social selling"; a Sales Director, Transportation Management for "Global 2000 accounts"; carrier sales reps including an "After Hours & Weekend Carrier Sales Representative" (Wednesday to Sunday, 1:30 to 10 pm, posted October 9). Every post says Uber Freight "works with 1 in 3 Fortune 500 shippers across North America and manages over $17B in freight".Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

Run a monthly Spanish webinar with customs leaders, publish each as an on-demand page in es-MX, build an IMMEX hub collecting guides and checklists, and follow up attendees within 48 hours with a customs assessment offer.

Regulatory change creates urgent questions, and the company that answers them in Spanish earns the meeting.

• Low attendance

  Co-host with trade associations.

• #1 Every article on your Mexico blog is a dead end, just as you hire to grow customs in Mexico

• HiringCustoms Business Development Lead, Monterrey (posted October 7, 2026 as "Lead Business Development Representative I"): "lead the expansion of our Customs product in Mexico"; "Own customer acquisition, account expansion, and overall pipeline performance for the customs product in Mexico"; "launch targeted campaigns in collaboration with SDR and Sales teams"; "Lead and deliver executive-level Customs webinars and thought-leadership sessions"; "Produce high-impact marketing collateral, including customer pitch decks, case studies, and solution one-pagers"; "target standalone brokerage/4PL clients with bundled Mexico Customs solutions"; bilingual Spanish and English.Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source
• Your websiteSitemap (2,293 URLs, checked October 22, 2026) across six locales: en-US 494, es-US 490, fr 490, fr-US 419, fr-CA 187 and es-MX 187; es-US has 285 blog posts and es-MX and fr-CA list only their blog index. 26 sitemap entries have the locale run into the slug (for example "/en-USbook-a-consultation-managed-transportation" and "/es-MXtu-tms-debe-ser-tuyo-no-licenciado-de-otro") and redirect to 404 pages. The Spanish-language IMMEX customs-law resource is also published under en-US, fr, fr-CA and fr-US paths. The homepages carry no hreflang tags.Source
• Your websiteMexico Spanish site (/es-MX), checked twice about 15 minutes apart on October 22, 2026: all ten article links on the /es-MX/blog index return 404, including "cumplimiento-aduanero-eeuu-mexico-para-carga-de-alto-volumen", while the same slugs load under /es-US/blog. The /es-MX homepage links to a FreightWaves post and to the Wall Street Journal CEO newsroom item, and both return 404. /es-MX/newsroom names /es-MX/sala-de-prensa as its canonical URL, and that page returns 404.Source

List accounts that move cross-border freight without using Uber Freight customs, estimate savings from one provider (fewer handoffs, dwell time, filing errors), and have account managers present it in the next QBR.

Selling into accounts that already trust Uber Freight is faster and cheaper than new logos.

• Existing broker relationships

  Start with one port or lane.

• HiringCustoms Business Development Lead, Monterrey (posted October 7, 2026 as "Lead Business Development Representative I"): "lead the expansion of our Customs product in Mexico"; "Own customer acquisition, account expansion, and overall pipeline performance for the customs product in Mexico"; "launch targeted campaigns in collaboration with SDR and Sales teams"; "Lead and deliver executive-level Customs webinars and thought-leadership sessions"; "Produce high-impact marketing collateral, including customer pitch decks, case studies, and solution one-pagers"; "target standalone brokerage/4PL clients with bundled Mexico Customs solutions"; bilingual Spanish and English.Source
• HiringPrincipal Sales Account Executive, Mexico City (posted October 1, 2026): "win strategic customers and expand multinational accounts across Mexico and the United States" with "integrated transportation, customs, distribution and technology solutions, including TMS Software as a Service (SaaS), LCC control towers and MTS managed transportation"; "bring Mexico and U.S. teams together around one customer strategy". Customs roles are also open in Laredo, Nuevo Laredo, Apodaca and Querétaro, and shared-services roles in Monterrey.Source
• HiringDirector, Strategic Customer Success & Growth (posted August 26, 2026): owns "retention, contract renewals, and commercial strategy", leads "data-driven business reviews (QBRs/MBRs) to C-suite", must "Identify retention risks and expansion opportunities" and "Connect client needs directly to Product Development through design partnerships". Also open: a Principal Strategic Customer Success Partner and two Strategic Account Managers, LTL (September 9 and October 6) who drive "mode conversions, lane optimization, pooling, and drop trailer strategies".Source

Build a standard scorecard per account (savings against baseline, on-time, tender acceptance, mode shifts, AI insights used), share it monthly, and anchor renewals on the year's total. Publish anonymised aggregates as proof.

Visible value lowers churn risk and turns renewals into expansion talks.

• Disputed baselines

  Agree baseline at contract start.

• HiringDirector, Strategic Customer Success & Growth (posted August 26, 2026): owns "retention, contract renewals, and commercial strategy", leads "data-driven business reviews (QBRs/MBRs) to C-suite", must "Identify retention risks and expansion opportunities" and "Connect client needs directly to Product Development through design partnerships". Also open: a Principal Strategic Customer Success Partner and two Strategic Account Managers, LTL (September 9 and October 6) who drive "mode conversions, lane optimization, pooling, and drop trailer strategies".Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

Offer shippers a free 30-day LTL review: upload invoices, get a report on mode shifts, consolidation and accessorial costs. Route results with savings above a threshold to sales.

An analysis based on the shipper's own invoices shows value before any contract and fits the current LTL rate pressure.

• Free work with no deal

  Qualify by spend first.

• HiringDirector, Strategic Customer Success & Growth (posted August 26, 2026): owns "retention, contract renewals, and commercial strategy", leads "data-driven business reviews (QBRs/MBRs) to C-suite", must "Identify retention risks and expansion opportunities" and "Connect client needs directly to Product Development through design partnerships". Also open: a Principal Strategic Customer Success Partner and two Strategic Account Managers, LTL (September 9 and October 6) who drive "mode conversions, lane optimization, pooling, and drop trailer strategies".Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source

Score self-serve accounts by monthly loads, lanes and growth, and when they pass a threshold, have an SDR offer a network review and dedicated capacity. Show "talk to an expert" in the product at that point.

Product usage is the strongest buying signal Uber Freight has, and it costs nothing to collect.

• Self-serve users dislike calls

  Offer email first.

• Your websiteUber Freight Shipping (instant freight quote page): "instant and transparent quotes for full truckload and less-than-truckload capacity", book dry van, reefer and flatbed loads "or lock in rates for up to 90 days", self-serve sign-up.Source
• HiringSales Development Representative, Chicago (posted September 17, 2026): outbound to "Enterprise and Mid-Market prospects" using "account research, call cadences, email campaigns, social selling"; a Sales Director, Transportation Management for "Global 2000 accounts"; carrier sales reps including an "After Hours & Weekend Carrier Sales Representative" (Wednesday to Sunday, 1:30 to 10 pm, posted October 9). Every post says Uber Freight "works with 1 in 3 Fortune 500 shippers across North America and manages over $17B in freight".Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

Package partner offers (quick pay, fuel discounts, factoring, insurance, equipment) into one carrier program page and app section, with clear eligibility, and track carrier retention and loads per carrier for members.

Better carrier economics improve capacity and service for shippers and add partner revenue.

• Carrier distrust of fees

  Show total cost clearly.

• HiringDirector, Partnerships (posted September 9, 2026): "drive carrier and fintech partnerships and programs", "drive value for the carrier side of our marketplace, and thoughtfully monetize via various fintech programs", and "help develop and articulate a compelling competitive strategy".Source
• HiringSales Development Representative, Chicago (posted September 17, 2026): outbound to "Enterprise and Mid-Market prospects" using "account research, call cadences, email campaigns, social selling"; a Sales Director, Transportation Management for "Global 2000 accounts"; carrier sales reps including an "After Hours & Weekend Carrier Sales Representative" (Wednesday to Sunday, 1:30 to 10 pm, posted October 9). Every post says Uber Freight "works with 1 in 3 Fortune 500 shippers across North America and manages over $17B in freight".Source

Tag every story by industry, mode and result, add them to each industry page, and translate the cross-border and customs stories properly into es-MX and fr-CA.

Industry buyers want peers, and Mexican buyers want stories in their language.

• Customer approvals

  Start with existing approved stories.

• #1 Every article on your Mexico blog is a dead end, just as you hire to grow customs in Mexico

• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source
• HiringCustoms Business Development Lead, Monterrey (posted October 7, 2026 as "Lead Business Development Representative I"): "lead the expansion of our Customs product in Mexico"; "Own customer acquisition, account expansion, and overall pipeline performance for the customs product in Mexico"; "launch targeted campaigns in collaboration with SDR and Sales teams"; "Lead and deliver executive-level Customs webinars and thought-leadership sessions"; "Produce high-impact marketing collateral, including customer pitch decks, case studies, and solution one-pagers"; "target standalone brokerage/4PL clients with bundled Mexico Customs solutions"; bilingual Spanish and English.Source
• Your websiteSitemap (2,293 URLs, checked October 22, 2026) across six locales: en-US 494, es-US 490, fr 490, fr-US 419, fr-CA 187 and es-MX 187; es-US has 285 blog posts and es-MX and fr-CA list only their blog index. 26 sitemap entries have the locale run into the slug (for example "/en-USbook-a-consultation-managed-transportation" and "/es-MXtu-tms-debe-ser-tuyo-no-licenciado-de-otro") and redirect to 404 pages. The Spanish-language IMMEX customs-law resource is also published under en-US, fr, fr-CA and fr-US paths. The homepages carry no hreflang tags.Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

Pick 100 target accounts in three industries, build an industry market brief each quarter, run LinkedIn and email to their logistics and procurement leaders, and invite them to a closed-door industry roundtable.

Industry-specific insight and peer events open doors that generic freight messaging cannot.

• Long cycles

  Measure meetings and pipeline, not closes.

• HiringSales Development Representative, Chicago (posted September 17, 2026): outbound to "Enterprise and Mid-Market prospects" using "account research, call cadences, email campaigns, social selling"; a Sales Director, Transportation Management for "Global 2000 accounts"; carrier sales reps including an "After Hours & Weekend Carrier Sales Representative" (Wednesday to Sunday, 1:30 to 10 pm, posted October 9). Every post says Uber Freight "works with 1 in 3 Fortune 500 shippers across North America and manages over $17B in freight".Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source

Decide which French locale serves Quebec, merge or redirect the other, publish Canadian content (cross-border Canada–US, Quebec shippers' stories) and link the fr-CA blog to live pages.

Quebec buyers expect French, and a clean site is the minimum for the market the team is staffing.

• Losing ranking pages

  Redirect each page to its match.

• #1 Every article on your Mexico blog is a dead end, just as you hire to grow customs in Mexico

• Your websiteCanadian French site (/fr-CA), checked October 22, 2026: all ten article links on the /fr-CA/blog index also return 404 (for example "conformite-douaniere-etats-unis-mexique-pour-le-fret-a-grand-volume").Source
• Your websiteSitemap (2,293 URLs, checked October 22, 2026) across six locales: en-US 494, es-US 490, fr 490, fr-US 419, fr-CA 187 and es-MX 187; es-US has 285 blog posts and es-MX and fr-CA list only their blog index. 26 sitemap entries have the locale run into the slug (for example "/en-USbook-a-consultation-managed-transportation" and "/es-MXtu-tms-debe-ser-tuyo-no-licenciado-de-otro") and redirect to 404 pages. The Spanish-language IMMEX customs-law resource is also published under en-US, fr, fr-CA and fr-US paths. The homepages carry no hreflang tags.Source
• HiringSales Development Representative, Chicago (posted September 17, 2026): outbound to "Enterprise and Mid-Market prospects" using "account research, call cadences, email campaigns, social selling"; a Sales Director, Transportation Management for "Global 2000 accounts"; carrier sales reps including an "After Hours & Weekend Carrier Sales Representative" (Wednesday to Sunday, 1:30 to 10 pm, posted October 9). Every post says Uber Freight "works with 1 in 3 Fortune 500 shippers across North America and manages over $17B in freight".Source

Publish what is covered after hours (tender response, rescheduling, track and trace), add response-time figures to capacity pages and RFP answers, and feature a weekend save in a case study.

Reliability after 5 pm and on weekends is a concrete differentiator for shippers with continuous operations.

• Promise outpaces staffing

  Publish only measured figures.

• HiringSales Development Representative, Chicago (posted September 17, 2026): outbound to "Enterprise and Mid-Market prospects" using "account research, call cadences, email campaigns, social selling"; a Sales Director, Transportation Management for "Global 2000 accounts"; carrier sales reps including an "After Hours & Weekend Carrier Sales Representative" (Wednesday to Sunday, 1:30 to 10 pm, posted October 9). Every post says Uber Freight "works with 1 in 3 Fortune 500 shippers across North America and manages over $17B in freight".Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

Clip each webinar into five short videos by mode and region, post one a week alongside the Freight Economist, and end each with a link to the next webinar registration.

Short, timely clips reach buyers who will not sit through an hour and grow webinar registrations.

• Stale numbers

  Date every clip.

• Your channelsYouTube channel @UberFreight: about 8,300 subscribers, 139 videos and about 3 million views.Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source

Publish a weekly corridor index: rates and transit times on the main crossings, customs clearance trends and capacity notes, in Spanish and English, with email alerts and a quarterly webinar.

An index becomes the reference journalists and buyers cite, and every subscriber is a cross-border shipper.

• Revealing pricing

  Publish indexed trends, not rates.

• #1 Every article on your Mexico blog is a dead end, just as you hire to grow customs in Mexico

• HiringCustoms Business Development Lead, Monterrey (posted October 7, 2026 as "Lead Business Development Representative I"): "lead the expansion of our Customs product in Mexico"; "Own customer acquisition, account expansion, and overall pipeline performance for the customs product in Mexico"; "launch targeted campaigns in collaboration with SDR and Sales teams"; "Lead and deliver executive-level Customs webinars and thought-leadership sessions"; "Produce high-impact marketing collateral, including customer pitch decks, case studies, and solution one-pagers"; "target standalone brokerage/4PL clients with bundled Mexico Customs solutions"; bilingual Spanish and English.Source
• HiringPrincipal Sales Account Executive, Mexico City (posted October 1, 2026): "win strategic customers and expand multinational accounts across Mexico and the United States" with "integrated transportation, customs, distribution and technology solutions, including TMS Software as a Service (SaaS), LCC control towers and MTS managed transportation"; "bring Mexico and U.S. teams together around one customer strategy". Customs roles are also open in Laredo, Nuevo Laredo, Apodaca and Querétaro, and shared-services roles in Monterrey.Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source
• Your websiteMexico Spanish site (/es-MX), checked twice about 15 minutes apart on October 22, 2026: all ten article links on the /es-MX/blog index return 404, including "cumplimiento-aduanero-eeuu-mexico-para-carga-de-alto-volumen", while the same slugs load under /es-US/blog. The /es-MX homepage links to a FreightWaves post and to the Wall Street Journal CEO newsroom item, and both return 404. /es-MX/newsroom names /es-MX/sala-de-prensa as its canonical URL, and that page returns 404.Source

Track TMS-only customers' usage and pain points, offer managed-transportation pilots on lanes where they struggle, and price bundles so the step up is easy.

Software customers already share their data and workflows, which makes them the best managed-transportation prospects.

• Channel conflict with partners

  Respect partner-managed accounts.

• HiringPrincipal Sales Account Executive, Mexico City (posted October 1, 2026): "win strategic customers and expand multinational accounts across Mexico and the United States" with "integrated transportation, customs, distribution and technology solutions, including TMS Software as a Service (SaaS), LCC control towers and MTS managed transportation"; "bring Mexico and U.S. teams together around one customer strategy". Customs roles are also open in Laredo, Nuevo Laredo, Apodaca and Querétaro, and shared-services roles in Monterrey.Source
• Your websiteSitemap (2,293 URLs, checked October 22, 2026) across six locales: en-US 494, es-US 490, fr 490, fr-US 419, fr-CA 187 and es-MX 187; es-US has 285 blog posts and es-MX and fr-CA list only their blog index. 26 sitemap entries have the locale run into the slug (for example "/en-USbook-a-consultation-managed-transportation" and "/es-MXtu-tms-debe-ser-tuyo-no-licenciado-de-otro") and redirect to 404 pages. The Spanish-language IMMEX customs-law resource is also published under en-US, fr, fr-CA and fr-US paths. The homepages carry no hreflang tags.Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

Recruit eight enterprise design partners, co-define the metrics, ship features with them first and publish joint results at a customer event.

Co-built results are the most credible AI proof in a market full of AI claims.

• Partner fatigue

  Keep asks small and time-boxed.

• HiringDirector, Strategic Customer Success & Growth (posted August 26, 2026): owns "retention, contract renewals, and commercial strategy", leads "data-driven business reviews (QBRs/MBRs) to C-suite", must "Identify retention risks and expansion opportunities" and "Connect client needs directly to Product Development through design partnerships". Also open: a Principal Strategic Customer Success Partner and two Strategic Account Managers, LTL (September 9 and October 6) who drive "mode conversions, lane optimization, pooling, and drop trailer strategies".Source
• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source
• Your websiteEnglish homepage: no H1 heading; figures "$17B+ Freight under management", "20M Total shipments annually", "$1B Annual savings for customers", "1 in 3 Fortune 500 shippers served", "15,000+ Cities and markets"; a "Cross-border and customs" section citing "24+ years of customs brokerage experience"; case studies such as "How GOJO saves an average of $3.4 million annually"; news that the CEO told The Wall Street Journal about "a 30% jump in brokerage volume". The Solutions menu lists Managed transportation and Capacity solutions; customs sits inside the cross-border capacity page rather than having its own solution page.Source

Define one locale per market, publish each entry only in the right language, redirect duplicates, and add hreflang so each market gets one version.

Clean locales concentrate ranking signals and give each market the right content.

• Traffic dip

  Redirect page to page.

• #1 Every article on your Mexico blog is a dead end, just as you hire to grow customs in Mexico

• Your websiteSitemap (2,293 URLs, checked October 22, 2026) across six locales: en-US 494, es-US 490, fr 490, fr-US 419, fr-CA 187 and es-MX 187; es-US has 285 blog posts and es-MX and fr-CA list only their blog index. 26 sitemap entries have the locale run into the slug (for example "/en-USbook-a-consultation-managed-transportation" and "/es-MXtu-tms-debe-ser-tuyo-no-licenciado-de-otro") and redirect to 404 pages. The Spanish-language IMMEX customs-law resource is also published under en-US, fr, fr-CA and fr-US paths. The homepages carry no hreflang tags.Source
• Your websiteMexico Spanish site (/es-MX), checked twice about 15 minutes apart on October 22, 2026: all ten article links on the /es-MX/blog index return 404, including "cumplimiento-aduanero-eeuu-mexico-para-carga-de-alto-volumen", while the same slugs load under /es-US/blog. The /es-MX homepage links to a FreightWaves post and to the Wall Street Journal CEO newsroom item, and both return 404. /es-MX/newsroom names /es-MX/sala-de-prensa as its canonical URL, and that page returns 404.Source
• Your websiteCanadian French site (/fr-CA), checked October 22, 2026: all ten article links on the /fr-CA/blog index also return 404 (for example "conformite-douaniere-etats-unis-mexique-pour-le-fret-a-grand-volume").Source

Add a detention and accessorial cost calculator and an LTL-versus-truckload break-even tool, each ending with an offer of the free LTL review or a quote.

Calculators bring repeat, high-intent visits and capture shippers at the moment they question their costs.

• Oversimplified results

  Show assumptions.

• Your websiteResources: "The Freight Economist" is "now weekly"; a "Q4 2026 Market Update & Outlook" webinar for "shippers across industries in North America and Europe"; the case studies page uses the same meta description as the market updates page ("Stay ahead with Uber Freight's latest market insights, rate trends, and logistics analysis"); customer stories include Avery Dennison ("simplifies U.S. and Mexico customs compliance"), Colgate-Palmolive, BASF and Rich Products. A freight density calculator exists in English and Spanish.Source
• Your websiteUber Freight Shipping (instant freight quote page): "instant and transparent quotes for full truckload and less-than-truckload capacity", book dry van, reefer and flatbed loads "or lock in rates for up to 90 days", self-serve sign-up.Source
• HiringDirector, Strategic Customer Success & Growth (posted August 26, 2026): owns "retention, contract renewals, and commercial strategy", leads "data-driven business reviews (QBRs/MBRs) to C-suite", must "Identify retention risks and expansion opportunities" and "Connect client needs directly to Product Development through design partnerships". Also open: a Principal Strategic Customer Success Partner and two Strategic Account Managers, LTL (September 9 and October 6) who drive "mode conversions, lane optimization, pooling, and drop trailer strategies".Source