Unison growth playbook

With Legal and Compliance, pick the one approved name and a one-sentence definition, plus an approved "also called" line that maps it to the terms people search (home equity investment, home equity agreement, shared equity). Publish one canonical definition page with FAQ and Organization/Product structured data, then align the FAQ, blog templates, press boilerplate, job-post description and partner materials to it. Keep the new hybrid product's name distinct and defined on its own page.

One consistent, defined entity is what search engines and AI answer engines can recognise and cite; it also reduces consumer confusion in a category where clarity matters to homeowners.

[ ] Approved product name and one-sentence definition (Legal and Compliance)
[ ] Approved "also called" line for home equity investment / agreement
[ ] Canonical definition page with FAQ and structured data
[ ] FAQ, blog templates, metadata aligned
[ ] Press and job-post boilerplate aligned
[ ] Partner and loan officer materials aligned
[ ] Separate page for the hybrid mortgage product
[ ] Monthly AI citation tracking

• Legal meaning of product names

  Legal and Compliance approve every name and definition before publishing.

• Losing existing rankings for "ESA"

  Keep the current pages and redirect only true duplicates.

• HiringCompany description in Unison's job posts: "Through the Unison Agreement, we help homeowners access their equity flexibly with no monthly payments or interest"; "We expanded our offering to 30 states, surpassed the $5B mark in real estate investments and partnered with over 7K customers through our HomeBuyer and HomeOwner programs."Source
• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source
• News coverageUnison's March 26, 2026 release is titled "Unison Announces Securitization of $94.2 Million Unison Home Equity Agreements" (its seventh securitization, rated by DBRS Morningstar).Source
• Competitor researchRivals' own homepage titles: Hometap, "Home Equity Investments │ No Monthly Payments"; Point, "Get cash from your home with a Home Equity Investment"; Unlock, "Home Equity Agreement (HEA)". Each uses one product name everywhere.See the research Source
• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source
• HiringMortgage Loan Officer (Omaha, posted September 30, 2026): "originate and promote our new and unique Mortgage Hybrid/Equity Loan"; "Focus strictly on converting 100% company-provided leads within a Monday–Friday, 9-to-5 contact center environment"; "attain zero compliance defects". A Mortgage Underwriter (contract) role is also open.Source

Audit every tag and script for an owner and a purpose, remove duplicates and unused tools, load the rest after interaction, set long cache lifetimes on Webflow assets, and compress the largest media. Re-test until real-visitor INP is under 200 ms.

Faster responses lift engagement and form starts on mobile, and page experience supports rankings in a competitive YMYL category.

• Losing tracking data

  Check each removal with its owner first.

• Google PageSpeedHomepage, mobile, two runs on October 22-23, 2026: performance 27-30/100; the main image (a couple in a kitchen) appears at 7.3s and 17s in the lab; the page weighs 15-17 MB, mostly Webflow-hosted assets; 2.3 MB of JavaScript, 25 third-party services and 1.5-2.3s of main-thread blocking; the biggest fixes are render-blocking requests, unused JavaScript and cache lifetimes. Real visitors load the page fast (LCP 1.3s) but responsiveness is "needs improvement" (INP about 210 ms, above Google's 200 ms line), so it fails Core Web Vitals on INP. The page shows "Rated 4.7 / 5 • 257 reviews".Source
• HiringOrganic Growth Manager, technical: "Resolve crawl/indexation issues, including XML sitemaps, robots.txt, crawl traps, server errors, redirect chains, broken internal links, canonicalization, and orphaned pages"; "Partner with engineering to improve Core Web Vitals"; fixes "directly in the CMS (Webflow)"; "Use internal linking to move equity from informational content to the pages that drive revenue"; "Identify content decay".Source

Point www2 back to the site with 301 redirects to the matching pages (or request removal in Search Console), pick one topic path and redirect the other, and check canonicals and the sitemap for other duplicates.

Searchers who reach a dead host are lost leads, and duplicate paths split ranking signals.

• Old links elsewhere

  Keep redirects permanently.

• Search checkWeb search for Unison's ESA pages still returns a blog URL on www2.unison.com ("What Is An Equity Sharing Agreement?"), a hostname that does not resolve (checked twice on October 22, 2026); comparison listings appear under both /blog/topic/compare and /blog-topic/compare.Source
• HiringOrganic Growth Manager, technical: "Resolve crawl/indexation issues, including XML sitemaps, robots.txt, crawl traps, server errors, redirect chains, broken internal links, canonicalization, and orphaned pages"; "Partner with engineering to improve Core Web Vitals"; fixes "directly in the CMS (Webflow)"; "Use internal linking to move equity from informational content to the pages that drive revenue"; "Identify content decay".Source

Add Organization structured data with the legal name, logo, founding date and sameAs links (Wikipedia, Wikidata, LinkedIn, Trustpilot, social profiles), keep Wikidata accurate, claim the knowledge panel when it appears, and use "Unison home equity" consistently in titles and press.

Clear entity signals help search and AI answer engines attach the right facts, reviews and mentions to the right Unison.

• Wikipedia editing rules

  Never edit the article directly; suggest sourced changes on the talk page.

• Entity checkGoogle's Knowledge Graph answer for "Unison" is the UK trade union UNISON. Unison Home Ownership Investors has its own Wikipedia article ("an American financial services company that offers shared-equity home financing") and Wikidata entry (Q39053960; founded 2004, San Francisco).Source
• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source

Publish a dated, compliance-approved "Unison at a glance" facts page, then send corrections with that source to each review site and comparison publisher. Recheck quarterly.

AI answers are only as accurate as their sources, and accuracy is central in a YMYL category.

• Publishers ignore requests

  Prioritise the pages that rank highest.

• Review sitesThird-party review sites disagree with each other and with Unison: minimum credit score 620 (LendEDU) vs 680 (SuperMoney); availability "24 states plus DC" (Finder) vs "30 states" in Unison's own job posts; older reviews quote outdated program terms.Source
• Competitor researchThird parties own the comparison searches: an October 5, 2026 article "Hometap vs. Unison [2026]: Which is Better For Tapping Into Your Home's Equity?", and SuperMoney's "Unison vs Point" and "Unison vs Hometap" pages. Unison has its own "Unison vs Point" post (July 2026).See the research Source
• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source
• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source

Build a hub of fair comparisons: Unison vs Hometap, Point and Unlock, and the ESA vs HELOC, cash-out refinance and reverse mortgage. Use dated, sourced tables (term, how the amount owed is set, fees, eligibility) and route every page through Legal and Compliance.

Comparison searches are high intent, and balanced pages are the kind AI answers cite.

• Rival terms change

  Date each table and recheck quarterly.

• Competitor researchThird parties own the comparison searches: an October 5, 2026 article "Hometap vs. Unison [2026]: Which is Better For Tapping Into Your Home's Equity?", and SuperMoney's "Unison vs Point" and "Unison vs Hometap" pages. Unison has its own "Unison vs Point" post (July 2026).See the research Source
• Competitor researchRivals' own homepage titles: Hometap, "Home Equity Investments │ No Monthly Payments"; Point, "Get cash from your home with a Home Equity Investment"; Unlock, "Home Equity Agreement (HEA)". Each uses one product name everywhere.See the research Source
• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source
• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source

Publish clearly labelled hypothetical examples showing the amount due if the home rises, stays flat or falls in value, and at early or late settlement, with every assumption stated and no projection of future values. Legal and Compliance approve the method and wording.

Clear cost explanations build trust, reduce mismatched applications and are what careful searchers and AI answers look for.

• Examples read as promises

  Label as hypothetical and state assumptions; no forecasts.

• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source
• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source

Build an interactive, compliance-approved scenario calculator (home value, amount, years, value change) with the method shown and disclosures. Pitch it to personal finance writers.

Calculators earn links and repeat visits and keep people on Unison's own explanation.

• Read as a quote

  Label as an illustration, not an offer.

• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source
• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source
• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source

Publish one page per participating state: availability, state-specific notes approved by Compliance, local home value context and a path to check eligibility. Add a clear "not available" page for other states.

State pages capture local searches and answer the first question homeowners ask.

• Thin duplicate pages

  Give each state real, specific content.

• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source
• HiringCompany description in Unison's job posts: "Through the Unison Agreement, we help homeowners access their equity flexibly with no monthly payments or interest"; "We expanded our offering to 30 states, surpassed the $5B mark in real estate investments and partnered with over 7K customers through our HomeBuyer and HomeOwner programs."Source
• Review sitesThird-party review sites disagree with each other and with Unison: minimum credit score 620 (LendEDU) vs 680 (SuperMoney); availability "24 states plus DC" (Finder) vs "30 states" in Unison's own job posts; older reviews quote outdated program terms.Source

Build journeys for started-but-unsubmitted applications: a reminder with the saved progress, a link to the worked examples and FAQ, and an offer to talk to the team, only where the person has consented. Measure submissions by source.

Many visitors leave mid-form; timely, helpful follow-up recovers some of them without pressure.

• Over-messaging

  Cap at three messages and honour opt-outs instantly.

• HiringProduct Manager (Salesforce), posted September 17, 2026: owns Salesforce, "Marketing Cloud, and the emerging layer of AI agents" across "account management, application processing, underwriting, funding, and servicing"; "Partner with marketing to enhance customer engagement journeys, using Marketing Cloud, while ensuring proper user-consent and user-preferences for SMS and email are enforced". A Salesforce Administrator is also being hired.Source
• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source

Once Compliance approves the product disclosures, publish an explainer, eligibility FAQ and comparison with a standard mortgage, link them from the definition page and route form leads to the Omaha loan officer team with source tags.

Organic leads lower acquisition cost for a new product and arrive already informed.

• Confusing two products

  Separate names, pages and disclosures.

• HiringMortgage Loan Officer (Omaha, posted September 30, 2026): "originate and promote our new and unique Mortgage Hybrid/Equity Loan"; "Focus strictly on converting 100% company-provided leads within a Monday–Friday, 9-to-5 contact center environment"; "attain zero compliance defects". A Mortgage Underwriter (contract) role is also open.Source
• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source
• HiringOrganic Growth Manager, technical: "Resolve crawl/indexation issues, including XML sitemaps, robots.txt, crawl traps, server errors, redirect chains, broken internal links, canonicalization, and orphaned pages"; "Partner with engineering to improve Core Web Vitals"; fixes "directly in the CMS (Webflow)"; "Use internal linking to move equity from informational content to the pages that drive revenue"; "Identify content decay".Source

Build a hub for loan officers and brokers: product explainer, approved client materials, worked examples, how referrals work and a partner sign-up. Run a monthly training webinar.

Partners bring qualified homeowners, and good materials keep explanations accurate.

• Partners misstate terms

  Approved materials only, refreshed with terms.

• News coverageUnison announced a non-exclusive referral partnership with Intercap Lending in 2026, letting its loan officers offer the ESA alongside mortgages and refinances, in line with Unison's priority to "expand broker distribution networks nationwide".Source
• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source
• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source

Publish a professionals' section: how the agreement works, tax and estate questions to raise with a professional, worked examples and a contact for professional enquiries. Offer continuing-education style webinars.

Professionals are trusted referrers, and their questions shape what AI answers cover.

• Tax advice

  Point to professionals; give no tax advice.

• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source
• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source

Add author and expert-reviewer bylines with credentials, "last reviewed" dates and a review schedule. Each quarter, refresh, merge or retire guides that lost traffic.

Visible expertise and fresh dates support rankings and AI citation in finance topics.

• Reviewer bottleneck

  Schedule reviews monthly.

• HiringOrganic Growth Manager, technical: "Resolve crawl/indexation issues, including XML sitemaps, robots.txt, crawl traps, server errors, redirect chains, broken internal links, canonicalization, and orphaned pages"; "Partner with engineering to improve Core Web Vitals"; fixes "directly in the CMS (Webflow)"; "Use internal linking to move equity from informational content to the pages that drive revenue"; "Identify content decay".Source
• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source

Track 50 homeowner questions weekly across the main AI answer engines: whether Unison is mentioned, which sources are cited and whether facts are right. Feed wrong facts to idea 5 and gaps to the content plan; report in Looker.

A measurable baseline turns AEO from guesswork into a managed channel.

• Answers vary run to run

  Sample several times and track trends.

• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source
• Review sitesThird-party review sites disagree with each other and with Unison: minimum credit score 620 (LendEDU) vs 680 (SuperMoney); availability "24 states plus DC" (Finder) vs "30 states" in Unison's own job posts; older reviews quote outdated program terms.Source

Publish an annual, aggregated study (for example how homeowners used funds, by region and age of home), with privacy review, and pitch it to personal finance and housing press.

Original data earns authoritative links and mentions that search and AI engines trust.

• Data read as performance claims

  Report usage, not returns.

• HiringCompany description in Unison's job posts: "Through the Unison Agreement, we help homeowners access their equity flexibly with no monthly payments or interest"; "We expanded our offering to 30 states, surpassed the $5B mark in real estate investments and partnered with over 7K customers through our HomeBuyer and HomeOwner programs."Source
• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source

Publish an investor section: securitization history, programme overview, methodology documents already public and press, with Legal review. Link from press releases.

Analysts and journalists searching the asset class find Unison's own sources first, which also strengthens the brand entity.

• Disclosure rules

  Publish only approved public documents.

• News coverageUnison's March 26, 2026 release is titled "Unison Announces Securitization of $94.2 Million Unison Home Equity Agreements" (its seventh securitization, rated by DBRS Morningstar).Source
• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source

Map each high-traffic guide to its next step, add compliance-approved calls to action ("See if your home is eligible") and test placement and wording. Scale winners across templates.

Small conversion gains on high-traffic guides compound across the organic channel.

• Pressure-style wording

  Compliance approves every variant.

• HiringOrganic Growth Manager (Omaha, posted October 20, 2026): "significantly grow traffic, leads, and revenue from organic search plus AI answer engines"; "Unison's in-house SEO and AEO lead", owning "the full journey from first impression to submitted application"; "Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central"; partners with "Content, Design, Web Development, Product, Legal, and Compliance".Source
• HiringOrganic Growth Manager, technical: "Resolve crawl/indexation issues, including XML sitemaps, robots.txt, crawl traps, server errors, redirect chains, broken internal links, canonicalization, and orphaned pages"; "Partner with engineering to improve Core Web Vitals"; fixes "directly in the CMS (Webflow)"; "Use internal linking to move equity from informational content to the pages that drive revenue"; "Identify content decay".Source

Start with agent-assist for the service team: suggested answers drawn only from approved FAQ and worked examples, always reviewed by a person. Measure handle time and accuracy before any customer-facing use.

Faster, consistent answers improve experience while keeping humans responsible in a regulated product.

• Wrong answers

  Human review of every suggestion.

• HiringProduct Manager (Salesforce), posted September 17, 2026: owns Salesforce, "Marketing Cloud, and the emerging layer of AI agents" across "account management, application processing, underwriting, funding, and servicing"; "Partner with marketing to enhance customer engagement journeys, using Marketing Cloud, while ensuring proper user-consent and user-preferences for SMS and email are enforced". A Salesforce Administrator is also being hired.Source
• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source

Record ten 60-90 second videos answering the top FAQ questions, with transcripts, approved by Compliance, embedded on the matching FAQ pages.

Video plus transcript covers two result types and keeps explanations consistent.

• Outdated videos

  Review with every terms change.

• HiringCompany description in Unison's job posts: "Through the Unison Agreement, we help homeowners access their equity flexibly with no monthly payments or interest"; "We expanded our offering to 30 states, surpassed the $5B mark in real estate investments and partnered with over 7K customers through our HomeBuyer and HomeOwner programs."Source
• Your websiteUnison's FAQ and blog call the product an "Equity Sharing Agreement" (ESA), for example /faqs/question/esa-overview, /blog/equity-sharing-agreement-guide and /blog/how-equity-sharing-agreement-ends; the FAQ describes a starting value from an independent appraisal with a "5.0% Risk Adjustment", a term of up to 30 years, and availability only in participating states, subject to underwriting.Source
• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source

With Compliance-approved guidelines, have a disclosed Unison expert answer factual questions about home equity agreements in major personal finance communities, linking to neutral explainers.

Helpful, disclosed answers build trust and become sources AI answers read.

• Seen as promotion

  Always disclose and answer only factual questions.

• HiringOrganic Growth Manager, AEO and authority: "Grow Unison's mentions and citations in AI answer engines"; "Structure content so it is easy for AI systems to extract, summarize, and cite accurately"; "Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions"; create "linkable assets such as calculators, data studies, tools and resources"; optimize for "homeowners, financial professionals, analysts, and investors"; "Measure AI citation share"; use "BigQuery and the Google Search Console API" and Looker.Source
• Review sitesThird-party review sites disagree with each other and with Unison: minimum credit score 620 (LendEDU) vs 680 (SuperMoney); availability "24 states plus DC" (Finder) vs "30 states" in Unison's own job posts; older reviews quote outdated program terms.Source