Runway growth playbook

Tier the payout by plan and term, for example $15 for Standard, more for Pro, the most for Max and yearly plans, and a bonus for Team seats. Test whether a smaller discount on Max and yearly plans keeps conversion. Give affiliates a short brief on what Pro and Max unlock, and report revenue per affiliate, not only subscriber counts.

Commission that follows plan value moves creator content toward the plans that matter most, and the new Pricing Lead can set it to fit margins. It turns the affiliate program from a signup counter into a revenue channel.

Plan | Price shown | Payout | Code discount
Standard monthly | $15/mo | $15 | 25%
Pro monthly | $35/mo | higher | 25%
Max monthly | $95/mo | highest monthly | test 15-20%
Any yearly plan | from $144/yr | yearly bonus | test 15-20%
Team seat | per seat | bonus per seat | team offer

• Creators feel terms changed

  Keep $15 as the floor; only add higher tiers.

• Margin on discounted Max plans

  Test a smaller discount for Max and yearly.

• HiringMarketing Manager, Partnerships (posted September 28, 2026): build programs "across our creator, partner, sponsorship, and growth ecosystem"; near term, "managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers"; track performance and recommend "what to scale, change, or stop"; experience with "how long-form content performs differently from short-form".Source
• HiringPricing Lead (posted October 14, 2026): own "self-serve pricing & packaging" with the Self-Serve Product Lead, "including allowances, rollover, top-ups, annual vs. monthly, and regional pricing"; "Build the path to enterprise: design the triggers, team and workspace constructs, seat and credit-pool models"; set pricing for every Runway and third-party model; "Make per-model margin visible to the whole company"; keep changes trustworthy with "in-product usage visibility to spend controls".Source
• Your websiteAffiliate Program page: "Earn $15 for every new subscriber you refer, with a unique code that gives your audience 25% off any Runway plan"; payouts monthly via Stripe; "Every partnership starts with a 3-month pilot"; active partners get "the Max plan on us, with 9,500 credits"; applications from "under a thousand followers to over a million". The page is linked from the footer but is not in the sitemap, and /ja/affiliate-program redirects to the English page.Source
• Your websitePricing page: Free with "125 one-time credits"; Standard $12/month billed yearly ($15 monthly) with 625 credits ("52s of Gen-4.5"); Pro $28 ($35) with 2,250 credits and "Top-up credits anytime"; Max $76 ($95) with 9,500 credits and one month of rollover; yearly saves 20%. FAQ: Gen-4.5 "uses 12 credits per second"; extra credits are bought from the dashboard and "The minimum purchase is 1,000 credits", with no price shown on the page; Standard and Pro credits "don't roll over".Source

Publish top-up prices on the pricing page, test a smaller pack (for example 250-500 credits) for Standard, and show the upgrade-vs-top-up math at the moment credits run out ("Pro gives 2,250 a month for $20 more").

Clear, small top-ups capture revenue at the moment of need and make upgrades feel like a choice, which is the surface the growth designer owns.

• Small packs cannibalize upgrades

  Price per credit above Pro.

• Your websitePricing page: Free with "125 one-time credits"; Standard $12/month billed yearly ($15 monthly) with 625 credits ("52s of Gen-4.5"); Pro $28 ($35) with 2,250 credits and "Top-up credits anytime"; Max $76 ($95) with 9,500 credits and one month of rollover; yearly saves 20%. FAQ: Gen-4.5 "uses 12 credits per second"; extra credits are bought from the dashboard and "The minimum purchase is 1,000 credits", with no price shown on the page; Standard and Pro credits "don't roll over".Source
• HiringPricing Lead (posted October 14, 2026): own "self-serve pricing & packaging" with the Self-Serve Product Lead, "including allowances, rollover, top-ups, annual vs. monthly, and regional pricing"; "Build the path to enterprise: design the triggers, team and workspace constructs, seat and credit-pool models"; set pricing for every Runway and third-party model; "Make per-model margin visible to the whole company"; keep changes trustworthy with "in-product usage visibility to spend controls".Source
• HiringCopywriter, Product Marketing (posted October 10, 2026): own copy "across landing pages, lifecycle emails, ads, feature launches, onboarding flows, in-product messaging"; write "upgrade prompts, and CTAs" and "re-engagement, onboarding sequences, and feature adoption" emails. Sr./Staff Product Designer, Growth (August 3): own "pricing pages, paywalls, upgrade prompts, and checkout flows" and "the moments a creator decides Runway is worth paying more for".Source

Write an onboarding path that suggests the best use of free credits (an image, then a short Turbo clip, then one Gen-4.5 shot), show the credit cost before each generation, and send an email with three starter prompts.

A good first result is the strongest predictor of paying, and the copywriter owns onboarding and in-product prompts.

• Too guided for pros

  Allow skip.

• Your websitePricing page: Free with "125 one-time credits"; Standard $12/month billed yearly ($15 monthly) with 625 credits ("52s of Gen-4.5"); Pro $28 ($35) with 2,250 credits and "Top-up credits anytime"; Max $76 ($95) with 9,500 credits and one month of rollover; yearly saves 20%. FAQ: Gen-4.5 "uses 12 credits per second"; extra credits are bought from the dashboard and "The minimum purchase is 1,000 credits", with no price shown on the page; Standard and Pro credits "don't roll over".Source
• HiringCopywriter, Product Marketing (posted October 10, 2026): own copy "across landing pages, lifecycle emails, ads, feature launches, onboarding flows, in-product messaging"; write "upgrade prompts, and CTAs" and "re-engagement, onboarding sequences, and feature adoption" emails. Sr./Staff Product Designer, Growth (August 3): own "pricing pages, paywalls, upgrade prompts, and checkout flows" and "the moments a creator decides Runway is worth paying more for".Source
• HiringDesigner, Growth Marketing (August 19, 2026): "high volumes of performance marketing assets across video, motion, and static formats" for Meta, YouTube and LinkedIn, using "Runway's own" tools, with variants for "A/B and multivariate testing". YouTube Creator & Educator (August 12): "build and own our YouTube channel", teaching "filmmakers, advertisers and storytellers how to do real things", owning "growth, watch time and retention". Customer Education Specialist (September 24): Help Center, Academy scripts, "templates, prompt guides, and project starters".Source

Make one 8-12 minute tutorial per use case with a real result, embed it on the page, link to the page from the video, and cut shorts for each.

Video converts better than text for a video product, and each tutorial ranks on YouTube and Google for the same intent.

• Slow production

  Start with the top three pages.

• HiringDesigner, Growth Marketing (August 19, 2026): "high volumes of performance marketing assets across video, motion, and static formats" for Meta, YouTube and LinkedIn, using "Runway's own" tools, with variants for "A/B and multivariate testing". YouTube Creator & Educator (August 12): "build and own our YouTube channel", teaching "filmmakers, advertisers and storytellers how to do real things", owning "growth, watch time and retention". Customer Education Specialist (September 24): Help Center, Academy scripts, "templates, prompt guides, and project starters".Source
• Your websiteSitemap (358 URLs, checked October 22, 2026): 102 news posts, 77 resources, 56 customer stories, 24 use-case pages (real estate, restaurants, car dealerships, medical clinics, fitness studios, weddings and more), 13 solution pages (no Retail/eCommerce or Software industry page), 10 apps and 5 MCP pages. Only 11 pages have Japanese versions (home, about, product, pricing, enterprise, the MCP pages and Seedance 2.5); use-case pages and the Creative Partners Program redirect from /ja to English.Source

Write a case study of Runway's own program: variants per week, hit rate, cost per signup before and after, localization results. Use it on the Ads page and in outbound.

The most credible proof for a marketing tool is the maker's own results, and it costs nothing to gather.

• Sharing ad data

  Use ratios rather than spend.

• Your websiteRunway Ads (announced September 30, 2026): generates on-brand video and image ads from a brand kit, publishes approved variants to Meta, Google and TikTok, "reads performance back" and builds "the next round around what earned spend"; early access by request; "We run our own paid program on it". Use cases named: DTC brands, ecommerce, mobile apps, agencies.Source
• HiringDesigner, Growth Marketing (August 19, 2026): "high volumes of performance marketing assets across video, motion, and static formats" for Meta, YouTube and LinkedIn, using "Runway's own" tools, with variants for "A/B and multivariate testing". YouTube Creator & Educator (August 12): "build and own our YouTube channel", teaching "filmmakers, advertisers and storytellers how to do real things", owning "growth, watch time and retention". Customer Education Specialist (September 24): Help Center, Academy scripts, "templates, prompt guides, and project starters".Source
• HiringEnterprise and sales hiring: a Director/VP of Product Marketing for Runway Enterprise "developing priority verticals including Media, Retail/eCommerce, Software"; a Mid-Market Account Executive in London with "40-60 mid-market and emerging accounts", "$40k-$100k" deals, told to "Turn product signals (usage spikes, team signups, credit burn) into pipeline"; a Business Development Representative to build outbound across Enterprise and Mid Market; a VP/Director, Enterprise Revenue; a Forward Deployed Engineer.Source

Add the page to the sitemap, link it from the pricing page and the account menu, and invite paying users who post publicly (for example those who share to social from Runway) to apply.

The best affiliates are already users; reaching them in the product costs nothing.

• Review backlog

  Set criteria and a response time.

• Your websiteAffiliate Program page: "Earn $15 for every new subscriber you refer, with a unique code that gives your audience 25% off any Runway plan"; payouts monthly via Stripe; "Every partnership starts with a 3-month pilot"; active partners get "the Max plan on us, with 9,500 credits"; applications from "under a thousand followers to over a million". The page is linked from the footer but is not in the sitemap, and /ja/affiliate-program redirects to the English page.Source
• HiringMarketing Manager, Partnerships (posted September 28, 2026): build programs "across our creator, partner, sponsorship, and growth ecosystem"; near term, "managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers"; track performance and recommend "what to scale, change, or stop"; experience with "how long-form content performs differently from short-form".Source
• Your websiteSitemap (358 URLs, checked October 22, 2026): 102 news posts, 77 resources, 56 customer stories, 24 use-case pages (real estate, restaurants, car dealerships, medical clinics, fitness studios, weddings and more), 13 solution pages (no Retail/eCommerce or Software industry page), 10 apps and 5 MCP pages. Only 11 pages have Japanese versions (home, about, product, pricing, enterprise, the MCP pages and Seedance 2.5); use-case pages and the Creative Partners Program redirect from /ja to English.Source

Translate and localize the top use-case pages, the affiliate program (with Japanese payout terms), the Creative Partners Program and the Team plan. Recruit ten Japanese creators as affiliates and run a Japanese Gen:48.

Local pages and creators turn existing demand into more self-serve and enterprise revenue in a market that is already growing without them.

• Machine translation quality

  Native review of every page.

• HiringCreative Workflow Architect (Fluent in Japanese), posted June 3, 2026: Japan is Runway's "third-largest market among both enterprise and self-serve customers, and the fastest-growing self-serve market in Asia", with "300% growth in enterprise customers in the past 12 months"; a General Manager, Japan is also open.Source
• Your websiteSitemap (358 URLs, checked October 22, 2026): 102 news posts, 77 resources, 56 customer stories, 24 use-case pages (real estate, restaurants, car dealerships, medical clinics, fitness studios, weddings and more), 13 solution pages (no Retail/eCommerce or Software industry page), 10 apps and 5 MCP pages. Only 11 pages have Japanese versions (home, about, product, pricing, enterprise, the MCP pages and Seedance 2.5); use-case pages and the Creative Partners Program redirect from /ja to English.Source
• Your websiteAffiliate Program page: "Earn $15 for every new subscriber you refer, with a unique code that gives your audience 25% off any Runway plan"; payouts monthly via Stripe; "Every partnership starts with a 3-month pilot"; active partners get "the Max plan on us, with 9,500 credits"; applications from "under a thousand followers to over a million". The page is linked from the footer but is not in the sitemap, and /ja/affiliate-program redirects to the English page.Source

Define product-qualified accounts: three or more paid users on one company domain, repeated top-ups, Max users at their limit, or Team plans growing seats. Route them to the mid-market pod with a usage summary and a credit-pool offer.

Upgrades driven by real usage close faster and land bigger than cold outbound.

• Users dislike sales contact

  Offer self-serve Team first.

• HiringPricing Lead (posted October 14, 2026): own "self-serve pricing & packaging" with the Self-Serve Product Lead, "including allowances, rollover, top-ups, annual vs. monthly, and regional pricing"; "Build the path to enterprise: design the triggers, team and workspace constructs, seat and credit-pool models"; set pricing for every Runway and third-party model; "Make per-model margin visible to the whole company"; keep changes trustworthy with "in-product usage visibility to spend controls".Source
• HiringEnterprise and sales hiring: a Director/VP of Product Marketing for Runway Enterprise "developing priority verticals including Media, Retail/eCommerce, Software"; a Mid-Market Account Executive in London with "40-60 mid-market and emerging accounts", "$40k-$100k" deals, told to "Turn product signals (usage spikes, team signups, credit burn) into pipeline"; a Business Development Representative to build outbound across Enterprise and Mid Market; a VP/Director, Enterprise Revenue; a Forward Deployed Engineer.Source
• Your websiteTeam plan page: "Every seat adds 6,900 credits a month to a single shared pool", shared Brand Kits, frame-level comments, shared agent skills and connectors to Figma, Dropbox and Notion; Runway works inside ChatGPT, Claude, Grok Bot, any MCP agent, and plugins for Premiere Pro, After Effects and Resolve.Source

Detect paid users sharing a company domain and invite them to merge into a Team, with credit balances carried over. Show the pooled credits and shared Brand Kit as the reason.

Teams retain better than individuals and grow by seat; it is also the path to enterprise.

• Billing confusion

  Show the before and after cost.

• Your websiteTeam plan page: "Every seat adds 6,900 credits a month to a single shared pool", shared Brand Kits, frame-level comments, shared agent skills and connectors to Figma, Dropbox and Notion; Runway works inside ChatGPT, Claude, Grok Bot, any MCP agent, and plugins for Premiere Pro, After Effects and Resolve.Source
• HiringPricing Lead (posted October 14, 2026): own "self-serve pricing & packaging" with the Self-Serve Product Lead, "including allowances, rollover, top-ups, annual vs. monthly, and regional pricing"; "Build the path to enterprise: design the triggers, team and workspace constructs, seat and credit-pool models"; set pricing for every Runway and third-party model; "Make per-model margin visible to the whole company"; keep changes trustworthy with "in-product usage visibility to spend controls".Source
• HiringCopywriter, Product Marketing (posted October 10, 2026): own copy "across landing pages, lifecycle emails, ads, feature launches, onboarding flows, in-product messaging"; write "upgrade prompts, and CTAs" and "re-engagement, onboarding sequences, and feature adoption" emails. Sr./Staff Product Designer, Growth (August 3): own "pricing pages, paywalls, upgrade prompts, and checkout flows" and "the moments a creator decides Runway is worth paying more for".Source

For each partner model launch: a shared announcement with the lab, a model page on day one, early access for the top 20 affiliates and Creative Partners, and a prompt guide. Track signups by launch.

Partners bring their audience and creators bring theirs, so each model launch becomes an acquisition spike.

• Partner timing changes

  Keep a ready-to-go template.

• HiringMember of Strategic Staff, Model Ecosystem (posted October 21, 2026): bring "the best models from AI labs around the world to our users alongside our own", take partners "from zero to launched", "Track usage, spend and margin by partner and model" and run "co-marketing for model launches". Member of Product Staff, Agents (October 6): build "agent products" for "business owners and enterprise marketing and merchandising teams".Source
• HiringMarketing Manager, Partnerships (posted September 28, 2026): build programs "across our creator, partner, sponsorship, and growth ecosystem"; near term, "managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers"; track performance and recommend "what to scale, change, or stop"; experience with "how long-form content performs differently from short-form".Source
• Competitor researchRivals' own homepages: Adobe Firefly, "Your all-in-one AI creative studio" with "30+ AI models, all in one place"; Luma, "AI Agents for Creative Work", "Trusted by leading agencies and brands. Try it free."; Higgsfield, an "AI-native creative suite" with an AI agent on web and mobile; Kling AI, "Next-Gen AI Video & Image Generator" in "one studio" (Kling models are also sold inside Runway); Pika, "AI creative tools. Built for Creatives." Runway's Creative Partners Program gives "a complimentary Max plan" to a handpicked roster of artists.See the research Source
• Your websitePricing page: Free with "125 one-time credits"; Standard $12/month billed yearly ($15 monthly) with 625 credits ("52s of Gen-4.5"); Pro $28 ($35) with 2,250 credits and "Top-up credits anytime"; Max $76 ($95) with 9,500 credits and one month of rollover; yearly saves 20%. FAQ: Gen-4.5 "uses 12 credits per second"; extra credits are bought from the dashboard and "The minimum purchase is 1,000 credits", with no price shown on the page; Standard and Pro credits "don't roll over".Source

Rank tickets by topic, rewrite the top ten articles on credits and billing, link them from the out-of-credits and plan screens, and track ticket volume after each fix.

Clear answers at the moment of confusion reduce churn and support cost.

• Docs drift

  Update with each launch.

• HiringDesigner, Growth Marketing (August 19, 2026): "high volumes of performance marketing assets across video, motion, and static formats" for Meta, YouTube and LinkedIn, using "Runway's own" tools, with variants for "A/B and multivariate testing". YouTube Creator & Educator (August 12): "build and own our YouTube channel", teaching "filmmakers, advertisers and storytellers how to do real things", owning "growth, watch time and retention". Customer Education Specialist (September 24): Help Center, Academy scripts, "templates, prompt guides, and project starters".Source
• HiringPricing Lead (posted October 14, 2026): own "self-serve pricing & packaging" with the Self-Serve Product Lead, "including allowances, rollover, top-ups, annual vs. monthly, and regional pricing"; "Build the path to enterprise: design the triggers, team and workspace constructs, seat and credit-pool models"; set pricing for every Runway and third-party model; "Make per-model margin visible to the whole company"; keep changes trustworthy with "in-product usage visibility to spend controls".Source
• Your websitePricing page: Free with "125 one-time credits"; Standard $12/month billed yearly ($15 monthly) with 625 credits ("52s of Gen-4.5"); Pro $28 ($35) with 2,250 credits and "Top-up credits anytime"; Max $76 ($95) with 9,500 credits and one month of rollover; yearly saves 20%. FAQ: Gen-4.5 "uses 12 credits per second"; extra credits are bought from the dashboard and "The minimum purchase is 1,000 credits", with no price shown on the page; Standard and Pro credits "don't roll over".Source

Build both pages with vertical jobs (product video at catalogue scale, localized ads, app store creative), two customer stories each and a sales path. Tag every customer story by vertical.

Vertical pages give sales and outbound a page that speaks the buyer's language.

• Thin software proof

  Start with retail.

• HiringEnterprise and sales hiring: a Director/VP of Product Marketing for Runway Enterprise "developing priority verticals including Media, Retail/eCommerce, Software"; a Mid-Market Account Executive in London with "40-60 mid-market and emerging accounts", "$40k-$100k" deals, told to "Turn product signals (usage spikes, team signups, credit burn) into pipeline"; a Business Development Representative to build outbound across Enterprise and Mid Market; a VP/Director, Enterprise Revenue; a Forward Deployed Engineer.Source
• Your websiteSitemap (358 URLs, checked October 22, 2026): 102 news posts, 77 resources, 56 customer stories, 24 use-case pages (real estate, restaurants, car dealerships, medical clinics, fitness studios, weddings and more), 13 solution pages (no Retail/eCommerce or Software industry page), 10 apps and 5 MCP pages. Only 11 pages have Japanese versions (home, about, product, pricing, enterprise, the MCP pages and Seedance 2.5); use-case pages and the Creative Partners Program redirect from /ja to English.Source
• Your websiteRunway Ads (announced September 30, 2026): generates on-brand video and image ads from a brand kit, publishes approved variants to Meta, Google and TikTok, "reads performance back" and builds "the next round around what earned spend"; early access by request; "We run our own paid program on it". Use cases named: DTC brands, ecommerce, mobile apps, agencies.Source

Build a target list of enterprises known to use those platforms, write a sequence around "no new budget needed", and make a one-page procurement guide for buying through each marketplace.

Removing budget friction shortens enterprise cycles and gives the BDR a specific, timely reason to reach out.

• Marketplace terms vary

  Confirm eligibility per account.

• Your websiteHomepage: "Building Real-World Intelligence"; three platforms (Runway Creative, Runway Dev, Runway Robotics); Creative "Used by 60m+ creatives around the world"; Runway joined the OpenAI Marketplace and Claude Marketplace, where "Enterprise customers can now buy Runway Creative" with existing commitments; footer programs: AI Festival, Gen:48, Studios, Creative Partners Program, Runway Builders, Affiliate Program, Talent Network.Source
• HiringEnterprise and sales hiring: a Director/VP of Product Marketing for Runway Enterprise "developing priority verticals including Media, Retail/eCommerce, Software"; a Mid-Market Account Executive in London with "40-60 mid-market and emerging accounts", "$40k-$100k" deals, told to "Turn product signals (usage spikes, team signups, credit burn) into pipeline"; a Business Development Representative to build outbound across Enterprise and Mid Market; a VP/Director, Enterprise Revenue; a Forward Deployed Engineer.Source

Invite every finalist and strong entrant to the affiliate program with a fast review, and give them a code to share their entry. Feature winners in the creators channel.

Competition entrants already make Runway content and have an audience watching their entry.

• Low-volume affiliates

  Keep the 3-month pilot.

• Your websiteHomepage: "Building Real-World Intelligence"; three platforms (Runway Creative, Runway Dev, Runway Robotics); Creative "Used by 60m+ creatives around the world"; Runway joined the OpenAI Marketplace and Claude Marketplace, where "Enterprise customers can now buy Runway Creative" with existing commitments; footer programs: AI Festival, Gen:48, Studios, Creative Partners Program, Runway Builders, Affiliate Program, Talent Network.Source
• Your websiteAffiliate Program page: "Earn $15 for every new subscriber you refer, with a unique code that gives your audience 25% off any Runway plan"; payouts monthly via Stripe; "Every partnership starts with a 3-month pilot"; active partners get "the Max plan on us, with 9,500 credits"; applications from "under a thousand followers to over a million". The page is linked from the footer but is not in the sitemap, and /ja/affiliate-program redirects to the English page.Source
• HiringMarketing Manager, Partnerships (posted September 28, 2026): build programs "across our creator, partner, sponsorship, and growth ecosystem"; near term, "managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers"; track performance and recommend "what to scale, change, or stop"; experience with "how long-form content performs differently from short-form".Source

Pay affiliates a licence fee or higher commission to run their best clips as ads, cut variants with Runway, and compare cost per paid subscriber against brand ads.

It adds tested creative to the ad engine and gives top affiliates more income.

• Creator approval

  Let them approve each cut.

• HiringDesigner, Growth Marketing (August 19, 2026): "high volumes of performance marketing assets across video, motion, and static formats" for Meta, YouTube and LinkedIn, using "Runway's own" tools, with variants for "A/B and multivariate testing". YouTube Creator & Educator (August 12): "build and own our YouTube channel", teaching "filmmakers, advertisers and storytellers how to do real things", owning "growth, watch time and retention". Customer Education Specialist (September 24): Help Center, Academy scripts, "templates, prompt guides, and project starters".Source
• Your websiteAffiliate Program page: "Earn $15 for every new subscriber you refer, with a unique code that gives your audience 25% off any Runway plan"; payouts monthly via Stripe; "Every partnership starts with a 3-month pilot"; active partners get "the Max plan on us, with 9,500 credits"; applications from "under a thousand followers to over a million". The page is linked from the footer but is not in the sitemap, and /ja/affiliate-program redirects to the English page.Source
• HiringMarketing Manager, Partnerships (posted September 28, 2026): build programs "across our creator, partner, sponsorship, and growth ecosystem"; near term, "managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers"; track performance and recommend "what to scale, change, or stop"; experience with "how long-form content performs differently from short-form".Source

Package a self-serve Runway Ads plan for local businesses: connect Meta and Google, upload photos, approve weekly variants, set a budget cap. Launch it from the matching use-case pages.

It turns millions of small businesses into recurring customers for the newest product, using pages that already rank.

• Ad spend disappointment

  Set guardrails and expectations.

• Your websiteRunway Ads (announced September 30, 2026): generates on-brand video and image ads from a brand kit, publishes approved variants to Meta, Google and TikTok, "reads performance back" and builds "the next round around what earned spend"; early access by request; "We run our own paid program on it". Use cases named: DTC brands, ecommerce, mobile apps, agencies.Source
• Your websiteSitemap (358 URLs, checked October 22, 2026): 102 news posts, 77 resources, 56 customer stories, 24 use-case pages (real estate, restaurants, car dealerships, medical clinics, fitness studios, weddings and more), 13 solution pages (no Retail/eCommerce or Software industry page), 10 apps and 5 MCP pages. Only 11 pages have Japanese versions (home, about, product, pricing, enterprise, the MCP pages and Seedance 2.5); use-case pages and the Creative Partners Program redirect from /ja to English.Source
• HiringMember of Strategic Staff, Model Ecosystem (posted October 21, 2026): bring "the best models from AI labs around the world to our users alongside our own", take partners "from zero to launched", "Track usage, spend and margin by partner and model" and run "co-marketing for model launches". Member of Product Staff, Agents (October 6): build "agent products" for "business owners and enterprise marketing and merchandising teams".Source

Create an agency program: a client-project workspace, pooled credits at agency pricing, a referral or resale margin, training, and co-marketing for client work. Recruit 20 agencies.

Agencies multiply reach into brands and stay sticky once their workflows run on Runway.

• Channel conflict

  Register deals to avoid overlap.

• Your websiteTeam plan page: "Every seat adds 6,900 credits a month to a single shared pool", shared Brand Kits, frame-level comments, shared agent skills and connectors to Figma, Dropbox and Notion; Runway works inside ChatGPT, Claude, Grok Bot, any MCP agent, and plugins for Premiere Pro, After Effects and Resolve.Source
• Your websiteRunway Ads (announced September 30, 2026): generates on-brand video and image ads from a brand kit, publishes approved variants to Meta, Google and TikTok, "reads performance back" and builds "the next round around what earned spend"; early access by request; "We run our own paid program on it". Use cases named: DTC brands, ecommerce, mobile apps, agencies.Source
• HiringEnterprise and sales hiring: a Director/VP of Product Marketing for Runway Enterprise "developing priority verticals including Media, Retail/eCommerce, Software"; a Mid-Market Account Executive in London with "40-60 mid-market and emerging accounts", "$40k-$100k" deals, told to "Turn product signals (usage spikes, team signups, credit burn) into pipeline"; a Business Development Representative to build outbound across Enterprise and Mid Market; a VP/Director, Enterprise Revenue; a Forward Deployed Engineer.Source

Offer a free certificate course (prompting, editing, ad workflows), with a final project, a listing in the Talent Network and an affiliate invitation for graduates.

Certified users become advocates, raise the skill floor, and give clients a reason to choose Runway-trained talent.

• Low completion

  Short modules and a deadline.

• HiringDesigner, Growth Marketing (August 19, 2026): "high volumes of performance marketing assets across video, motion, and static formats" for Meta, YouTube and LinkedIn, using "Runway's own" tools, with variants for "A/B and multivariate testing". YouTube Creator & Educator (August 12): "build and own our YouTube channel", teaching "filmmakers, advertisers and storytellers how to do real things", owning "growth, watch time and retention". Customer Education Specialist (September 24): Help Center, Academy scripts, "templates, prompt guides, and project starters".Source
• Your websiteHomepage: "Building Real-World Intelligence"; three platforms (Runway Creative, Runway Dev, Runway Robotics); Creative "Used by 60m+ creatives around the world"; Runway joined the OpenAI Marketplace and Claude Marketplace, where "Enterprise customers can now buy Runway Creative" with existing commitments; footer programs: AI Festival, Gen:48, Studios, Creative Partners Program, Runway Builders, Affiliate Program, Talent Network.Source
• Your websiteAffiliate Program page: "Earn $15 for every new subscriber you refer, with a unique code that gives your audience 25% off any Runway plan"; payouts monthly via Stripe; "Every partnership starts with a 3-month pilot"; active partners get "the Max plan on us, with 9,500 credits"; applications from "under a thousand followers to over a million". The page is linked from the footer but is not in the sitemap, and /ja/affiliate-program redirects to the English page.Source

Offer an optional on-video label and attach Content Credentials by default on exports from these use cases, with a short guide on when to disclose. Promote it as a trust feature.

Easy disclosure protects customers' reputations and makes Runway the safe choice for businesses using AI in ads.

• Users skip labels

  Keep credentials on by default.

• Your websiteUse-case page for real estate: "Turn listing photos into cinematic property video", with "Aerial-style exteriors" ("no drone required") and "Golden hour on demand" (a midday exterior turned to dusk) for "the MLS, YouTube and Instagram". The site has a "Verify Content Credentials" page under Safety.Source
• Your websiteRunway Ads (announced September 30, 2026): generates on-brand video and image ads from a brand kit, publishes approved variants to Meta, Google and TikTok, "reads performance back" and builds "the next round around what earned spend"; early access by request; "We run our own paid program on it". Use cases named: DTC brands, ecommerce, mobile apps, agencies.Source

Serve a smaller first frame for the hero image, defer unused JavaScript, and test the change on paid landing pages first.

Small gains on first-visit mobile traffic protect paid acquisition spend.

• Visual quality

  Keep full quality after first paint.

• Google PageSpeedrunway.com homepage, mobile lab test: performance 49, Largest Contentful Paint 14.0 s, 3.2 MB; desktop 69. Real visitors (Chrome UX Report, p75) pass Core Web Vitals: LCP 1.78 s, INP 135 ms, CLS 0, with LCP 45% faster than before.Source
• HiringDesigner, Growth Marketing (August 19, 2026): "high volumes of performance marketing assets across video, motion, and static formats" for Meta, YouTube and LinkedIn, using "Runway's own" tools, with variants for "A/B and multivariate testing". YouTube Creator & Educator (August 12): "build and own our YouTube channel", teaching "filmmakers, advertisers and storytellers how to do real things", owning "growth, watch time and retention". Customer Education Specialist (September 24): Help Center, Academy scripts, "templates, prompt guides, and project starters".Source