Third Chair growth playbook

For each of the six customers, get an approved revenue figure: an exact amount, a range ("$100k+") or a multiple. Where a customer won't publish money, replace the tile with a number they will approve (licenses closed, advertisers contacted, response rate, as Duetti's page does with its 80% response rate) and remove the revenue tile. Never leave the placeholder. Then keep every case study result in one Framer CMS collection that feeds the case-study index, the Monitoring, Licensing and Enforcement pages and the use-case pages, so the numbers cannot drift. Fix the Discos Fuentes count. Finally, add one total to the homepage: the hiring posts already say customers generated over $1M in revenue in the last six months of 2025. Put an approved, current version of that on the page next to the case studies.

Third Chair sells recovered revenue, so the revenue figure is the claim a buyer wants to verify. Real, consistent numbers turn existing customer wins into proof, cost nothing but a few customer emails, and stop AI summaries from repeating placeholders.

[ ] No "$XXXk" on any page (Symphonic, Black 17, Fat Coda, Discos Fuentes, New 11, Amber Lowe)
[ ] Each result approved in writing by the customer
[ ] One CMS collection feeds index, Monitoring, Licensing, Enforcement and use-case pages
[ ] Black 17, Fat Coda and Symphonic figures match everywhere
[ ] Discos Fuentes uses one count (100+ or 250+)
[ ] Each result dated
[ ] Homepage total approved and current

• Customers won't publish revenue

  Offer ranges or multiples, or replace the tile with licenses closed or response rate.

• Numbers age

  Date each result ("as of Q4 2026") and refresh quarterly from customer reports (idea 11).

• Your websiteCase studies (checked twice, November 9, 2026): six of eight pages (Symphonic Distribution, Black 17 Media, Fat Coda Studios, Discos Fuentes, New 11 Records and Amber Lowe) show "$XXXk" above "Revenue Recovered" in the results block; only Duetti and Soundstripe do not. Discos Fuentes says "100+" unauthorized uses in its summary and "250+" in its results.Source
• Your websiteResults differ between pages: the case-study index and Black 17 Media page give Black 17 "7,500+" uses and "5x" revenue, but the Monitoring page gives those figures to Fat Coda Studios and gives Black 17 "8,000+" uses and "10x" on one song, the figures the Symphonic Distribution page claims for Symphonic; Fat Coda's own page says "400+" uses and "100x".Source
• HiringSenior Software Engineer (Data Platform) (open, remote in US time zones): the backend scans, ingests and processes tens of millions of posts a month from social and ad platforms for labels and publishers. The posting also says Third Chair was founded in 2024, has 19 people in San Francisco, has raised $2.3M, and that customers generated over $1M in revenue in the last six months of 2025.Source
• Your websiteDuetti case study: Duetti imported its full recording catalog "via a CSV of Spotify IDs"; Third Chair found licensees Duetti did not know about, including uses predating its purchases, and connected it with decision-makers; results: 1,200 licensing opportunities and an 80% advertiser response rate.Source

Rebuild the page around the deliverable: a sample of brand posts using your music, with views, the advertisers behind them and which ones look unlicensed, delivered on a 20-minute call. Add a short form before the booking: name, role, company and one Spotify artist or playlist link (Duetti onboarded with Spotify IDs). The team runs the scan before the call and opens with real findings. Show an anonymised example report, and point every "Book free audit" button here instead of straight to Calendly.

A concrete deliverable makes the offer believable, and a catalogue link turns a demo into a first look at the prospect's own money. Calls that start with findings convert better than calls that start with discovery questions.

• Fewer bookings with an extra form

  Keep it to four fields and make the Spotify link optional for the first test.

• Scans take team time

  Cap pre-run scans to qualified roles and catalogues.

• Your websiteFree audit page: title "Free Commercial Use Audit For Your Music"; meta description "Run a free audit to find where your recordings appear in ads and branded content across social media. Uncover unauthorized commercial use in minutes."; the page itself has the H1 "Ready to unlock growth?", no input or form, no description of what the audit returns, and one "Book free audit" button to the same Calendly link as "Book a demo". The homepage "Free Audit" link leads here.Source
• Your websiteDuetti case study: Duetti imported its full recording catalog "via a CSV of Spotify IDs"; Third Chair found licensees Duetti did not know about, including uses predating its purchases, and connected it with decision-makers; results: 1,200 licensing opportunities and an 80% advertiser response rate.Source
• Your websiteHomepage (November 9, 2026): hero "Unblock Legal, Unlock Growth" with three products, Monitor, Enforce and License, and Y Combinator backing; seven FAQ questions, including "Are you a law firm?" and "What is your business model?", appear on the homepage and product pages with no answer text in the page; the lead testimonial is from an unnamed "Top 3 Music Company"; every "Book a demo" and "Book free audit" button opens the same Calendly demo booking; no pricing page, signup or newsletter.Source

Write a plain two-to-four sentence answer to each question, reviewed by counsel, and publish it as visible text on every page that shows the FAQ, with FAQPage structured data. Link the platform answer to the Monitoring page and the business-model answer to the page in idea 14.

Unanswered objections end up as extra calls or lost deals. Visible answers also let search engines and AI assistants describe Third Chair accurately.

• Answers read as legal advice

  Keep them factual about Third Chair's own process.

• Your websiteHomepage (November 9, 2026): hero "Unblock Legal, Unlock Growth" with three products, Monitor, Enforce and License, and Y Combinator backing; seven FAQ questions, including "Are you a law firm?" and "What is your business model?", appear on the homepage and product pages with no answer text in the page; the lead testimonial is from an unnamed "Top 3 Music Company"; every "Book a demo" and "Book free audit" button opens the same Calendly demo booking; no pricing page, signup or newsletter.Source
• HiringLegal Partnerships Manager (open on Y Combinator's job board, November 2026; India, reporting to the SVP of Operations and Strategy): Third Chair builds a network of outside law firms "one jurisdiction at a time", mainly on outcome-based fees; targets are 100+ firms contacted in 30 days, two signed in 60 days and coverage of 50+ jurisdictions in 12 months; Spanish or Portuguese is a plus.Source

Write the final numbers into the HTML (no count-up from zero), using the real figures the company already cites elsewhere: 500M+ commercial posts indexed, 72,000+ brands tracked, tens of millions of posts a month. Pick one statement on YouTube coverage and use it everywhere.

Big numbers are only proof if every reader sees them, and "$0M in claims opened" is the worst possible line for an AI summary to quote.

• Numbers go stale

  Update quarterly with idea 1's results collection.

• Your websiteStats blocks in the page text read "0 posts monitored", "0K businesses", "0.0M+" and "0M+" (Monitoring, Licensing) and "$0M in claims opened" and "0K advertisers tracked" beside "30 Days" from detection to payment (Enforcement). Monitoring lists Instagram, TikTok, Facebook Reels, Facebook Videos and X as supported and YouTube as "coming soon", while the homepage, artist page and audit calls to action name YouTube as monitored.Source
• Your websiteProduction Music Market Share Report (October 2026): 500M+ commercial posts indexed, 72,000+ brands tracked and 22 production, stock and royalty-free libraries measured across TikTok, Instagram, Facebook and X since 2017; the page shows four anonymised libraries (82%, 61%, 47%, 29% of brands) and gates the full ranking behind a "Get the free report" form.Source

Pick the strongest post on each topic, fold the best sections of the others into it (decision table, clearance log, rightsholder questions), redirect the rest, and add an updated date. Do the same for other clusters (the 22 Content ID posts) next.

One strong page ranks and gets cited better than four weaker ones splitting links and clicks, and the CML is the topic where Third Chair's pitch ("platform-cleared is not campaign-cleared") is sharpest.

• Short-term ranking dips

  Redirect each post to the closest section.

• Your websiteSitemap (285 URLs, November 9, 2026): 260 blog posts, published about daily (one a day from October 9 to 17, 2026) under the CEO's byline; the blog has no categories, search, newsletter or in-article calls to action; overlapping posts include four on TikTok's Commercial Music Library and three on Meta Sound Collection; no comparison, "alternative" or pricing pages.Source

Write five call-to-action blocks by topic and insert them mid-article via the CMS: CML and Meta library posts ("See which brands used your track outside the library"), DMCA and enforcement posts (free audit), sync pricing posts (Licensing page), catalogue and data-room posts (Investment Funds page), and a newsletter signup for readers not ready to talk.

Readers of a post about brands misusing the TikTok library are already thinking about their own catalogue; an offer that matches the post converts far better than a generic banner.

• Posts feel salesy

  One block per post, matched to the topic.

• Your websiteSitemap (285 URLs, November 9, 2026): 260 blog posts, published about daily (one a day from October 9 to 17, 2026) under the CEO's byline; the blog has no categories, search, newsletter or in-article calls to action; overlapping posts include four on TikTok's Commercial Music Library and three on Meta Sound Collection; no comparison, "alternative" or pricing pages.Source
• Your websiteFree audit page: title "Free Commercial Use Audit For Your Music"; meta description "Run a free audit to find where your recordings appear in ads and branded content across social media. Uncover unauthorized commercial use in minutes."; the page itself has the H1 "Ready to unlock growth?", no input or form, no description of what the audit returns, and one "Book free audit" button to the same Calendly link as "Book a demo". The homepage "Free Audit" link leads here.Source

Create a distributor partner program: a co-branded monitoring offer the distributor sells or includes for its artists, a revenue share, a partner dashboard across the distributor's roster, and a launch kit (artist email, landing page, FAQ). Use Symphonic as the reference and sign two more distributors.

One distributor brings thousands of artists at once, and it is the party artists already trust with their rights.

• Channel conflict with direct label deals

  Clear rules on who owns each catalogue.

• Your websiteSymphonic Distribution partnered with Third Chair and its attorney network "to offer clients a three-part service": monitor brand uses, prioritise high-value uses from large advertisers and escalate claims; 8,000+ unlicensed brand uses across the Symphonic catalog. New 11 Records says sync licensing "was maybe a five figure business per year" before Third Chair.Source
• PressHypebot guest post (March 6, 2026) by the VP/Head of Sync at Bodega Sync (Symphonic), a Third Chair customer: names "Pex, Third Chair, BC Guardian, and Vermillio" as AI-driven enforcement tools once "only affordable to major labels and publishers"; says TikTok's Commercial Music Library pays a "flat, low royalty rate" and artists may find their music in it "through their distributor without their explicit knowledge".Source

Build an internal alert for recordings whose brand-use count is climbing fast and which no customer monitors. Identify the public rightsholder or manager, and send a short note with the number of brand posts found and an offer of the free audit with those findings ready.

The best moment to sell enforcement is while brands are still posting, and a specific count of brand uses is a far stronger opener than a cold pitch.

• Outreach feels intrusive

  Only contact public business contacts, with real findings.

• Owner unclear

  Go through the label or distributor when credits are unclear.

• Your websiteCreator case studies: Fat Coda Studios' track "Laterals" went viral through a TikTok meme in late 2024 and appeared in 50,000+ videos; Amber Lowe's TikTok audio went viral in July 2024 and was used 80,000+ times; both had "no visibility" into brand use before Third Chair and report 100x licensing revenue.Source
• HiringSenior Software Engineer (Data Platform) (open, remote in US time zones): the backend scans, ingests and processes tens of millions of posts a month from social and ad platforms for labels and publishers. The posting also says Third Chair was founded in 2024, has 19 people in San Francisco, has raised $2.3M, and that customers generated over $1M in revenue in the last six months of 2025.Source

Send each library a private one-page brief: its share and trend since 2017, its rank, and how many brand posts use its music, with a count of brands that may not hold a current subscription. Offer a call to walk through it. Repeat the report quarterly so the brief stays fresh.

Every library wants to know its market share and its leakage, and the data already exists. Soundstripe's results show the value to libraries.

• Libraries dispute numbers

  Publish method and error notes, as the politics report does.

• Your websiteProduction Music Market Share Report (October 2026): 500M+ commercial posts indexed, 72,000+ brands tracked and 22 production, stock and royalty-free libraries measured across TikTok, Instagram, Facebook and X since 2017; the page shows four anonymised libraries (82%, 61%, 47%, 29% of brands) and gates the full ranking behind a "Get the free report" form.Source
• Your websiteSoundstripe case study: 3,500+ licensing opportunities; outreach either validated existing subscriptions or opened new licensing talks; "Third Chair has enabled us to close meaningful enterprise deals we wouldn't have discovered without their monitoring" (VP Sales & Partnerships).Source

Translate the homepage, the free audit page, the Record Labels page and the Discos Fuentes case study into Spanish and Portuguese, with hreflang. List the Latin American jurisdictions covered by partner firms, and run outreach to independent labels in Colombia, Mexico, Argentina and Brazil.

Latin American catalogues are heavily used in social ads, and few enforcement vendors sell in Spanish or Portuguese. Partner firms in the region make the offer credible.

• Support in Spanish and Portuguese

  Route to bilingual staff and partner firms.

• Your websiteDiscos Fuentes, "Colombia's first major record label", used Third Chair for monitoring in targeted Latin American regions and escalation to cross-border IP attorneys; the case study, like the rest of the site, is in English only.Source
• HiringLegal Partnerships Manager (open on Y Combinator's job board, November 2026; India, reporting to the SVP of Operations and Strategy): Third Chair builds a network of outside law firms "one jurisdiction at a time", mainly on outcome-based fees; targets are 100+ firms contacted in 30 days, two signed in 60 days and coverage of 50+ jurisdictions in 12 months; Spanish or Portuguese is a plus.Source

Each quarter, send every customer a one-page report: brand uses found, advertisers contacted, licenses closed, revenue recovered and claims in progress, compared with last quarter. End it with a request to publish one approved number, which feeds idea 1.

A clear total makes the value obvious at renewal time and creates a steady flow of approved proof.

• Low numbers for new customers

  Show pipeline value and open claims too.

• HiringSenior Software Engineer (Data Platform) (open, remote in US time zones): the backend scans, ingests and processes tens of millions of posts a month from social and ad platforms for labels and publishers. The posting also says Third Chair was founded in 2024, has 19 people in San Francisco, has raised $2.3M, and that customers generated over $1M in revenue in the last six months of 2025.Source
• Your websiteCase studies (checked twice, November 9, 2026): six of eight pages (Symphonic Distribution, Black 17 Media, Fat Coda Studios, Discos Fuentes, New 11 Records and Amber Lowe) show "$XXXk" above "Revenue Recovered" in the results block; only Duetti and Soundstripe do not. Discos Fuentes says "100+" unauthorized uses in its summary and "250+" in its results.Source

Run the same queries weekly and email each customer: the top new brand uses by reach, claims that need a decision, replies from advertisers and money collected. Each item links to the action in the app.

Enforcement value comes from acting on fresh uses quickly, and a weekly nudge brings customers back without them having to remember to log in.

• Email fatigue

  Skip weeks with nothing new.

• Your websiteAssistant connector page: customers can query their Third Chair data in plain English through a read-only connector with "Six built-in skills" (top brand uses, evidence checks, email drafts, follow-up schedules, claim counts and case status) and a two-minute setup; the page ends with "Not a Third Chair customer yet?" and a free audit offer.Source
• HiringSenior Software Engineer (Data Platform) (open, remote in US time zones): the backend scans, ingests and processes tens of millions of posts a month from social and ad platforms for labels and publishers. The posting also says Third Chair was founded in 2024, has 19 people in San Francisco, has raised $2.3M, and that customers generated over $1M in revenue in the last six months of 2025.Source

Offer customers a done-with-you byline program: Third Chair supplies anonymised data and a draft, the customer edits and publishes under their name in Hypebot, Music Business Worldwide, Billboard or podcasts. Add a referral thank-you for introductions to peers.

Rightsholders trust other rightsholders, and every published piece is also proof for the sales team.

• Pieces read as ads

  Focus on the problem and disclose the relationship.

• PressHypebot guest post (March 6, 2026) by the VP/Head of Sync at Bodega Sync (Symphonic), a Third Chair customer: names "Pex, Third Chair, BC Guardian, and Vermillio" as AI-driven enforcement tools once "only affordable to major labels and publishers"; says TikTok's Commercial Music Library pays a "flat, low royalty rate" and artists may find their music in it "through their distributor without their explicit knowledge".Source
• Your websiteSymphonic Distribution partnered with Third Chair and its attorney network "to offer clients a three-part service": monitor brand uses, prioritise high-value uses from large advertisers and escalate claims; 8,000+ unlicensed brand uses across the Symphonic catalog. New 11 Records says sync licensing "was maybe a five figure business per year" before Third Chair.Source

Publish a page that states the model plainly: what is free (the audit), what customers pay for (monitoring, licensing outreach, legal escalation), whether fees come from recoveries, and who pays the partner firms. Add one worked example. Link it from the FAQ and the audit page.

Legal and finance buyers need to know the cost structure before they can bring a vendor to their boss. If customers mostly pay from money recovered, saying so removes the biggest objection.

• Pricing flexibility lost

  Describe the model, not exact rates.

• #3 Answer the seven FAQ questions on the page, starting with "Are you a law firm?" and "What is your business model?"

• Your websiteHomepage (November 9, 2026): hero "Unblock Legal, Unlock Growth" with three products, Monitor, Enforce and License, and Y Combinator backing; seven FAQ questions, including "Are you a law firm?" and "What is your business model?", appear on the homepage and product pages with no answer text in the page; the lead testimonial is from an unnamed "Top 3 Music Company"; every "Book a demo" and "Book free audit" button opens the same Calendly demo booking; no pricing page, signup or newsletter.Source
• Competitor researchRivals' own homepages: Pex (now part of Vobile) sells music recognition with "Discovery" priced from $1 per file per month, a free registry signup and 120M+ indexed recordings, serving labels and brands; Vermillio's TraceID offers Free, Basic, Premium and Plus protection tiers; BCGuardian's Reverb monitors unlicensed commercial music on short-form platforms, sold through consultations.See the research Source
• HiringLegal Partnerships Manager (open on Y Combinator's job board, November 2026; India, reporting to the SVP of Operations and Strategy): Third Chair builds a network of outside law firms "one jurisdiction at a time", mainly on outcome-based fees; targets are 100+ firms contacted in 30 days, two signed in 60 days and coverage of 50+ jurisdictions in 12 months; Spanish or Portuguese is a plus.Source

Write four fair, dated comparison pages built around the buyer's question (find, license, enforce, cost), with a table and a "when the other option is better" section, each ending with the free audit.

Comparison searches come from buyers close to a decision, and fair pages are also what AI assistants quote when asked which tool to use.

• Out-of-date claims

  Date pages and cite rivals' own pages.

• Your websiteSitemap (285 URLs, November 9, 2026): 260 blog posts, published about daily (one a day from October 9 to 17, 2026) under the CEO's byline; the blog has no categories, search, newsletter or in-article calls to action; overlapping posts include four on TikTok's Commercial Music Library and three on Meta Sound Collection; no comparison, "alternative" or pricing pages.Source
• Competitor researchRivals' own homepages: Pex (now part of Vobile) sells music recognition with "Discovery" priced from $1 per file per month, a free registry signup and 120M+ indexed recordings, serving labels and brands; Vermillio's TraceID offers Free, Basic, Premium and Plus protection tiers; BCGuardian's Reverb monitors unlicensed commercial music on short-form platforms, sold through consultations.See the research Source
• PressHypebot guest post (March 6, 2026) by the VP/Head of Sync at Bodega Sync (Symphonic), a Third Chair customer: names "Pex, Third Chair, BC Guardian, and Vermillio" as AI-driven enforcement tools once "only affordable to major labels and publishers"; says TikTok's Commercial Music Library pays a "flat, low royalty rate" and artists may find their music in it "through their distributor without their explicit knowledge".Source

Add a coverage page with a map of countries where a partner firm is signed, what each can do (demand letters, negotiation, litigation) and typical turnaround. Update it as each firm signs, announce new regions to customers with catalogues there, and use it in pitches to international labels.

International rightsholders ask "can you act in my market?" first, and a growing map turns hiring progress into sales proof.

• Partner firm names are confidential

  Show countries and services, not firm names.

• HiringLegal Partnerships Manager (open on Y Combinator's job board, November 2026; India, reporting to the SVP of Operations and Strategy): Third Chair builds a network of outside law firms "one jurisdiction at a time", mainly on outcome-based fees; targets are 100+ firms contacted in 30 days, two signed in 60 days and coverage of 50+ jurisdictions in 12 months; Spanish or Portuguese is a plus.Source
• Your websiteDiscos Fuentes, "Colombia's first major record label", used Third Chair for monitoring in targeted Latin American regions and escalation to cross-border IP attorneys; the case study, like the rest of the site, is in English only.Source

Let anyone paste a Spotify artist or track link and get a short result in minutes: the number of brand posts using the music, total views and the three biggest advertisers, with the rest unlocked by booking a call or starting a plan. Rate-limit it, require a work email for full results, and check the claimant controls the catalogue before showing details.

A specific number about your own music is the most persuasive thing Third Chair can show, and it turns the content engine's traffic into qualified pipeline without a sales call first.

• Data costs from casual lookups

  Cache results and limit lookups per email.

• Non-owners probing catalogues

  Show only counts until ownership is verified.

• #2 Make the free audit page deliver what it promises: say what the audit finds, and take the catalogue link up front

• Your websiteFree audit page: title "Free Commercial Use Audit For Your Music"; meta description "Run a free audit to find where your recordings appear in ads and branded content across social media. Uncover unauthorized commercial use in minutes."; the page itself has the H1 "Ready to unlock growth?", no input or form, no description of what the audit returns, and one "Book free audit" button to the same Calendly link as "Book a demo". The homepage "Free Audit" link leads here.Source
• Your websiteDuetti case study: Duetti imported its full recording catalog "via a CSV of Spotify IDs"; Third Chair found licensees Duetti did not know about, including uses predating its purchases, and connected it with decision-makers; results: 1,200 licensing opportunities and an 80% advertiser response rate.Source
• Your websiteProduction Music Market Share Report (October 2026): 500M+ commercial posts indexed, 72,000+ brands tracked and 22 production, stock and royalty-free libraries measured across TikTok, Instagram, Facebook and X since 2017; the page shows four anonymised libraries (82%, 61%, 47%, 29% of brands) and gates the full ranking behind a "Get the free report" form.Source
• Your websiteFive use-case pages: Record Labels, Music Publishers, Investment Funds, Distributors, Artists and Managers; the artist page ("Found revenue on social media.") has no signup or pricing; the blog covers catalog deals, e.g. "How to Structure a Music Rights Data Room" and "Can an IP Company Use Music Rights as Loan Collateral".Source

Offer brands and agencies a paid pre-flight check: upload a draft ad or connect an account, and Third Chair identifies the music, says whether it is inside the platform library's scope, and routes a license request to the rightsholder, who is often a Third Chair customer. Start with brands that have just settled a claim.

It turns enforcement into a licensing marketplace: brands pay to avoid claims, and rightsholders get license requests before the infringement, not after.

• Rightsholders see a conflict

  Every check routes paid license requests to them.

• Accuracy liability

  Advisory results with clear limits.

• Your websiteProduction Music Market Share Report (October 2026): 500M+ commercial posts indexed, 72,000+ brands tracked and 22 production, stock and royalty-free libraries measured across TikTok, Instagram, Facebook and X since 2017; the page shows four anonymised libraries (82%, 61%, 47%, 29% of brands) and gates the full ranking behind a "Get the free report" form.Source
• Competitor researchRivals' own homepages: Pex (now part of Vobile) sells music recognition with "Discovery" priced from $1 per file per month, a free registry signup and 120M+ indexed recordings, serving labels and brands; Vermillio's TraceID offers Free, Basic, Premium and Plus protection tiers; BCGuardian's Reverb monitors unlicensed commercial music on short-form platforms, sold through consultations.See the research Source
• Your websiteSitemap (285 URLs, November 9, 2026): 260 blog posts, published about daily (one a day from October 9 to 17, 2026) under the CEO's byline; the blog has no categories, search, newsletter or in-article calls to action; overlapping posts include four on TikTok's Commercial Music Library and three on Meta Sound Collection; no comparison, "alternative" or pricing pages.Source

Commit to one data story a month from the same pipeline: the most-used songs in brand ads, which industries use music without licenses most, how far viral sounds travel into ads, holiday campaign music. Keep each ungated with a short gated appendix, pitch it to music and marketing trade press, and send a version to customers first.

Recurring data builds a reputation as the source on music in advertising, which pulls in both rightsholders and brands, and every report shows the platform working.

• Errors in public data

  Keep the method note and spot-check top results.

• Your website"The Music of Politics" (published November 7, 2026, ungated): 247,368 public videos from 512 members of Congress, scanned with audio fingerprinting, showing which artists and songs each party posts. It is promoted in the homepage banner.Source
• Your websiteProduction Music Market Share Report (October 2026): 500M+ commercial posts indexed, 72,000+ brands tracked and 22 production, stock and royalty-free libraries measured across TikTok, Instagram, Facebook and X since 2017; the page shows four anonymised libraries (82%, 61%, 47%, 29% of brands) and gates the full ranking behind a "Get the free report" form.Source

Package a fixed-fee due-diligence report for a catalogue under review: brand uses found, likely unlicensed value, top advertisers and enforcement feasibility by jurisdiction. Sell it to funds, lenders and the advisers who build data rooms, with a credit toward monitoring if the deal closes.

It reaches the buyer at the moment a catalogue changes hands, when a new owner is most open to monitoring it, and it earns revenue from day one.

• Valuation disputes

  Report counts and ranges, not a valuation.

• Your websiteDuetti case study: Duetti imported its full recording catalog "via a CSV of Spotify IDs"; Third Chair found licensees Duetti did not know about, including uses predating its purchases, and connected it with decision-makers; results: 1,200 licensing opportunities and an 80% advertiser response rate.Source
• Your websiteFive use-case pages: Record Labels, Music Publishers, Investment Funds, Distributors, Artists and Managers; the artist page ("Found revenue on social media.") has no signup or pricing; the blog covers catalog deals, e.g. "How to Structure a Music Rights Data Room" and "Can an IP Company Use Music Rights as Loan Collateral".Source

Export a compressed, phone-sized version of the hero background, preload it, defer non-critical requests, and add alt text to the seven images. Recheck PageSpeed and field data a month later.

Many visitors arrive from social links on phones, and keeping the first screen fast protects conversion as the page gets heavier.

• Hero looks soft

  Check on two phones before publishing.

• PageSpeedGoogle PageSpeed (November 9, 2026): mobile 71, desktop 93; real visitors pass Core Web Vitals (LCP 2.2s, INP 129ms, CLS 0), but in the lab phone test the hero background image takes 9.5s to appear; fixes: render-blocking requests (about 0.75s), unused JavaScript (about 0.6s) and image delivery (423 KB); 7 images lack alt text.Source

Publish two short videos a week: an anonymised example of a viral sound turning up in brand ads (with the brand blurred), a 60-second explainer from the merged guides (CML vs custom license), and customer clips with permission. Cut the same videos for TikTok, Reels and LinkedIn, each ending with the free audit.

Artists and managers live on these platforms, and seeing "your sound in someone's ad" is a stronger hook than any article.

• Showing brands looks like shaming

  Blur brands; focus on the rightsholder's lesson.

• Your websiteYouTube channel @usethirdchair: 3 subscribers and no public videos (November 9, 2026), although the connector page offers a "2-minute setup" video and the case studies are built on viral TikTok tracks.Source
• Your websiteCreator case studies: Fat Coda Studios' track "Laterals" went viral through a TikTok meme in late 2024 and appeared in 50,000+ videos; Amber Lowe's TikTok audio went viral in July 2024 and was used 80,000+ times; both had "no visibility" into brand use before Third Chair and report 100x licensing revenue.Source