OpenFX growth playbook

Replace quarter labels with live statuses (Live, Beta, In testing, Planned) maintained by the currency PMs, and add a "Notify me / tell us your volume" form on every planned currency that asks for corridor, monthly volume and use case and routes to the regional growth lead. On launch day, everyone who asked gets an email and a call. Have Compliance and Legal approve the status wording before it goes live.

Counting demand per corridor tells the PM which currencies to launch first, gives the Growth Lead a warm list for every launch, and stops the page from looking out of date to the institutions OpenFX wants to win.

[ ] No past-due quarter labels
[ ] Status per currency: Live, Beta, In testing, Planned
[ ] Wording approved by Compliance and Legal
[ ] "Notify me" form: corridor, monthly volume, use case
[ ] Requests routed to the regional growth lead
[ ] Launch-day email to requesters
[ ] Requests reviewed in roadmap planning

• Statuses read as commitments

  Use "planned" wording approved by Compliance, never promised dates.

• Low-quality requests

  Ask for monthly volume and company type.

• Your websiteCurrencies page (checked October 22, 2026): "40+ currency pairs supported"; active: AED, AUD, BRL, EUR, EURC, GBP, MXN, USD, USDC, USDT, COP, with ARS and PHP "Just Launched". Still listed as "Coming Soon Q3 2026": CAD, HKD, INR, IDR, SGD, VND and THB, three weeks after Q3 ended. Q4 2026: KRW, CLP, DKK, MYR, NZD, NOK, PEN, SEK; Q1 2027: CHF, SAR, ZAR, TRY. There is no way on the page to ask for a corridor or be told when one goes live.Source
• HiringGrowth Lead, Europe | Institutional Markets (London, posted October 16, 2026): owns "the region's client acquisition strategy", closes "multi-million dollar deals with banks, fintechs, PSPs, exchanges and remittance players", builds relationships with "Founders, CEOs, CFOs, Treasurers and Heads of Payments", and is "the Face of OpenFX in Europe". The post says OpenFX "most recently raised a $94 million Series A", and that Europe drives "nearly half of all global FX trading" and that MiCA "gives the region a clear foundation".Source
• HiringProduct Manager, Currency Expansion & Payments - Europe (London): "Every new currency unlocks new corridors"; owns every European currency "from Alpha through General Availability", sets pricing for new pairs, and drives post-launch adoption: "A currency is not done at launch. You track whether clients are actually trading new corridors, partner with GTM to drive activation".Source
• Your websiteAPI page: "Quote, trade, deposit and withdraw via REST, FIX and streaming"; "No more manual steps or chat trades"; three steps starting with "Request sandbox access"; docs at docs.openfx.com. The PSP page says new pairs are "added roughly every six weeks".Source

Agree one sheet of approved claims with the basis for each (period, method, conditions), reviewed by Compliance and Legal, and update every page, meta description, deck and report to match. Add a dated footnote where a figure needs one, and review the sheet each quarter.

Consistent, sourced claims build trust with treasurers and reduce regulatory risk in a licensed business; it also makes the site easier for AI assistants to summarise correctly.

• Smaller numbers look weaker

  Sourced numbers win institutional deals.

• Your websiteHeadline claims differ across pages: the homepage description says "90% faster settlement and 80% lower costs"; the homepage body says "99% Faster settlement" and "90% Lower costs"; the company page says "99% faster and cheaper"; the liquidity page says "$20B+ processed" and "Settle 98% of transactions in under 60 minutes"; onboarding is "in hours" (homepage), "less than 72 hours" (API page) and "less than a week in most cases" (June blog).Source
• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source
• HiringHead of Marketing (Miami or London): owns brand, demand generation, product marketing and events; build "a high-performance inbound engine that drives qualified enterprise leads"; "Lead marketing strategy for new products, currency pairs, and platform features"; deliver an enablement suite "from case studies to sales playbooks"; build "an event performance framework for lead capture, attribution, and ROI analysis".Source
• Your blogJune 1, 2026: OpenFX agreed to acquire Embed, an Amsterdam-based embedded payments company with a Dutch Payment Institution and a UK Electronic Money Institution, "subject to regulatory approval", and opened offices in London and Amsterdam; "Europe is now our largest commitment outside the United States". It is also pursuing a MiCAR licence.Source

Publish /europe: live and planned European corridors, use cases for banks, PSPs, exchanges and remittance firms, the regulatory status in wording approved by Compliance, the London and Amsterdam team, and a demo form routed to London. Use it in every European outreach and event.

A regional page gives European prospects a reason to believe OpenFX is local, and gives the Growth Lead one link to send.

• Implying licences not yet granted

  Compliance signs off every regulatory line.

• HiringGrowth Lead, Europe | Institutional Markets (London, posted October 16, 2026): owns "the region's client acquisition strategy", closes "multi-million dollar deals with banks, fintechs, PSPs, exchanges and remittance players", builds relationships with "Founders, CEOs, CFOs, Treasurers and Heads of Payments", and is "the Face of OpenFX in Europe". The post says OpenFX "most recently raised a $94 million Series A", and that Europe drives "nearly half of all global FX trading" and that MiCA "gives the region a clear foundation".Source
• Your blogJune 1, 2026: OpenFX agreed to acquire Embed, an Amsterdam-based embedded payments company with a Dutch Payment Institution and a UK Electronic Money Institution, "subject to regulatory approval", and opened offices in London and Amsterdam; "Europe is now our largest commitment outside the United States". It is also pursuing a MiCAR licence.Source
• Your websiteCurrencies page (checked October 22, 2026): "40+ currency pairs supported"; active: AED, AUD, BRL, EUR, EURC, GBP, MXN, USD, USDC, USDT, COP, with ARS and PHP "Just Launched". Still listed as "Coming Soon Q3 2026": CAD, HKD, INR, IDR, SGD, VND and THB, three weeks after Q3 ended. Q4 2026: KRW, CLP, DKK, MYR, NZD, NOK, PEN, SEK; Q1 2027: CHF, SAR, ZAR, TRY. There is no way on the page to ask for a corridor or be told when one goes live.Source
• Your websiteSitemap (147 English URLs plus a full Portuguese copy under /br/, checked October 22, 2026): six solution pages (remittance companies, payment service providers, on and off ramps, FX brokers, neobanks, money transfer operators); no Spanish version; no customer stories or case-study section; corridor guides only for the Americas (USD to MXN, COP, ARS, CLP, BOB; one in Spanish, "corredor-cambiario-usd-mxn") and country guides for Brazil, Mexico, Colombia, Argentina, Philippines, Singapore and Hong Kong, none for European currencies.Source

Translate the core pages (home, currencies, the six solution pages, API, demo form) into Spanish under /es/, with hreflang, starting with the Mexico, Colombia and Argentina corridor guides. Route Spanish demo requests to the LatAm team.

Buyers in Spanish-speaking markets find and trust a provider faster in their language, and the corridor guides already rank for the right searches.

• Regional terms differ

  Use neutral Latin American Spanish, reviewed by the LatAm team.

• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source
• HiringClient Success, LATAM (Miami, posted October 13, 2026): requires fluency "in Spanish AND Portuguese"; owns account growth plans, monitors "client health and trading activity so you spot slowdowns early", and owns "the cross-sell pipeline for new currency pairs and products as they launch". Client Success roles are also open for North America, APAC (Singapore) and a Head of Client Success, MENA (UAE).Source
• Your websiteSitemap (147 English URLs plus a full Portuguese copy under /br/, checked October 22, 2026): six solution pages (remittance companies, payment service providers, on and off ramps, FX brokers, neobanks, money transfer operators); no Spanish version; no customer stories or case-study section; corridor guides only for the Americas (USD to MXN, COP, ARS, CLP, BOB; one in Spanish, "corredor-cambiario-usd-mxn") and country guides for Brazil, Mexico, Colombia, Argentina, Philippines, Singapore and Hong Kong, none for European currencies.Source

Write a story with each: the corridors they use, the problem before (pre-funding, cut-off times), the change after, and figures they approve. Publish them under /customers, link them from the matching solution pages, and give sales a one-page version.

Peers are the strongest proof for institutional buyers, and the clients have already agreed to be named.

• Clients limit numbers

  Use ranges and their approved quotes.

• Your websiteHomepage testimonials from three clients: Yellow Card ("When you move hundreds of millions daily..."), VelaFi ("we're excited to expand into new corridors with OpenFX") and Finmo ("zero downtime to date"). Each quote sits on the homepage only.Source
• HiringHead of Marketing (Miami or London): owns brand, demand generation, product marketing and events; build "a high-performance inbound engine that drives qualified enterprise leads"; "Lead marketing strategy for new products, currency pairs, and platform features"; deliver an enablement suite "from case studies to sales playbooks"; build "an event performance framework for lead capture, attribution, and ROI analysis".Source
• Your websiteSitemap (147 English URLs plus a full Portuguese copy under /br/, checked October 22, 2026): six solution pages (remittance companies, payment service providers, on and off ramps, FX brokers, neobanks, money transfer operators); no Spanish version; no customer stories or case-study section; corridor guides only for the Americas (USD to MXN, COP, ARS, CLP, BOB; one in Spanish, "corredor-cambiario-usd-mxn") and country guides for Brazil, Mexico, Colombia, Argentina, Philippines, Singapore and Hong Kong, none for European currencies.Source

Write two pages in the same format as the PSP page: what a bank or exchange gets (24/7 settlement, no pre-funding, API, FIX), the corridors that matter to them, and a demo path. Have Compliance approve the claims.

Buyers look for their own segment; a missing page sends them to rivals who have one.

• Different needs by bank size

  Start with mid-size banks and payment banks.

• HiringGrowth Lead, Europe | Institutional Markets (London, posted October 16, 2026): owns "the region's client acquisition strategy", closes "multi-million dollar deals with banks, fintechs, PSPs, exchanges and remittance players", builds relationships with "Founders, CEOs, CFOs, Treasurers and Heads of Payments", and is "the Face of OpenFX in Europe". The post says OpenFX "most recently raised a $94 million Series A", and that Europe drives "nearly half of all global FX trading" and that MiCA "gives the region a clear foundation".Source
• HiringAlso open: Growth Lead, North America, a Business Development Manager and an Account Executive, North America (Miami); a Partnerships Lead for "banks, liquidity providers, and crypto institutions"; a Developer Experience Lead; Product Operations, LatAm (Sao Paulo).Source
• Your websiteSitemap (147 English URLs plus a full Portuguese copy under /br/, checked October 22, 2026): six solution pages (remittance companies, payment service providers, on and off ramps, FX brokers, neobanks, money transfer operators); no Spanish version; no customer stories or case-study section; corridor guides only for the Americas (USD to MXN, COP, ARS, CLP, BOB; one in Spanish, "corredor-cambiario-usd-mxn") and country guides for Brazil, Mexico, Colombia, Argentina, Philippines, Singapore and Hong Kong, none for European currencies.Source
• Your websiteAPI page: "Quote, trade, deposit and withdraw via REST, FIX and streaming"; "No more manual steps or chat trades"; three steps starting with "Request sandbox access"; docs at docs.openfx.com. The PSP page says new pairs are "added roughly every six weeks".Source

Write guides for EUR, GBP and the planned Nordic and Swiss currencies: how the corridor works today, settlement times, cut-offs and what changes with stablecoin settlement. Link each to the currency's status and the Europe page.

Corridor guides attract treasurers researching a specific route, and they support every European launch.

• Claims about rivals or banks

  Describe market practice, not named firms.

• Your websiteSitemap (147 English URLs plus a full Portuguese copy under /br/, checked October 22, 2026): six solution pages (remittance companies, payment service providers, on and off ramps, FX brokers, neobanks, money transfer operators); no Spanish version; no customer stories or case-study section; corridor guides only for the Americas (USD to MXN, COP, ARS, CLP, BOB; one in Spanish, "corredor-cambiario-usd-mxn") and country guides for Brazil, Mexico, Colombia, Argentina, Philippines, Singapore and Hong Kong, none for European currencies.Source
• HiringGrowth Lead, Europe | Institutional Markets (London, posted October 16, 2026): owns "the region's client acquisition strategy", closes "multi-million dollar deals with banks, fintechs, PSPs, exchanges and remittance players", builds relationships with "Founders, CEOs, CFOs, Treasurers and Heads of Payments", and is "the Face of OpenFX in Europe". The post says OpenFX "most recently raised a $94 million Series A", and that Europe drives "nearly half of all global FX trading" and that MiCA "gives the region a clear foundation".Source
• Your websiteCurrencies page (checked October 22, 2026): "40+ currency pairs supported"; active: AED, AUD, BRL, EUR, EURC, GBP, MXN, USD, USDC, USDT, COP, with ARS and PHP "Just Launched". Still listed as "Coming Soon Q3 2026": CAD, HKD, INR, IDR, SGD, VND and THB, three weeks after Q3 ended. Q4 2026: KRW, CLP, DKK, MYR, NZD, NOK, PEN, SEK; Q1 2027: CHF, SAR, ZAR, TRY. There is no way on the page to ask for a corridor or be told when one goes live.Source

Track each client's days from application to approval to first trade, show an activation checklist in the app (documents, sandbox, first quote, first trade), and send reminders when a client stalls. Report the median weekly.

Faster activation raises revenue per new client and shows where onboarding needs work.

• Compliance steps cannot be rushed

  Speed up the steps around them, not the checks.

• HiringEngineering Manager - Growth: the Growth pod owns "the public API", "the onboarding and verification journey", "the activation surface that gets them to their first trade, and the marketing site". Onboarding is moving off third-party tools; new segments include "self-serve signup through to first trade with no sales touch", channel partners and "platform-of-platforms"; the activation surface includes "in-product activation checklists, recovery and lifecycle client comms".Source
• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source

Publish a five-minute quickstart (auth, first quote, first trade in sandbox), a Postman collection, and sample code, then measure each step from sandbox request to first sandbox quote to production. Follow up with developers who stall.

An easy first hour wins technical evaluations and shortens sales cycles.

• Sandbox differs from production

  Document differences clearly.

• Your websiteAPI page: "Quote, trade, deposit and withdraw via REST, FIX and streaming"; "No more manual steps or chat trades"; three steps starting with "Request sandbox access"; docs at docs.openfx.com. The PSP page says new pairs are "added roughly every six weeks".Source
• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source
• HiringAlso open: Growth Lead, North America, a Business Development Manager and an Account Executive, North America (Miami); a Partnerships Lead for "banks, liquidity providers, and crypto institutions"; a Developer Experience Lead; Product Operations, LatAm (Sao Paulo).Source

For each launch, list clients with flows in that region, send a short brief (pair, settlement times, how to enable it) and book calls with the top ten. Track adoption of each new pair in its first 60 days.

A new corridor sells best to clients already moving money nearby, and tracking shows which launches pay off.

• Pricing pressure

  Escalate exceptions early, as the role says.

• HiringClient Success, LATAM (Miami, posted October 13, 2026): requires fluency "in Spanish AND Portuguese"; owns account growth plans, monitors "client health and trading activity so you spot slowdowns early", and owns "the cross-sell pipeline for new currency pairs and products as they launch". Client Success roles are also open for North America, APAC (Singapore) and a Head of Client Success, MENA (UAE).Source
• HiringProduct Manager, Currency Expansion & Payments - Europe (London): "Every new currency unlocks new corridors"; owns every European currency "from Alpha through General Availability", sets pricing for new pairs, and drives post-launch adoption: "A currency is not done at launch. You track whether clients are actually trading new corridors, partner with GTM to drive activation".Source
• Your websiteAPI page: "Quote, trade, deposit and withdraw via REST, FIX and streaming"; "No more manual steps or chat trades"; three steps starting with "Request sandbox access"; docs at docs.openfx.com. The PSP page says new pairs are "added roughly every six weeks".Source

Before each event, set targets for meetings and named accounts; capture every conversation in the CRM with an event tag; report pipeline at 30 and 90 days. Use the results to choose next year's events.

Events are expensive; measuring them makes the budget defensible and points it to the best ones.

• Long cycles hide results

  Track meetings and pipeline, not only revenue.

• HiringHead of Marketing (Miami or London): owns brand, demand generation, product marketing and events; build "a high-performance inbound engine that drives qualified enterprise leads"; "Lead marketing strategy for new products, currency pairs, and platform features"; deliver an enablement suite "from case studies to sales playbooks"; build "an event performance framework for lead capture, attribution, and ROI analysis".Source
• Your websiteContent and events in the sitemap: reports ("The FX Iceberg", "Modern Payment Rails for Emerging Markets", a 2026 stablecoins cross-border payments report); event pages for Money20/20 USA and Europe, Consensus and Stablecon; blog posts such as "Chat trades: a brief history of moving billions over Telegram", "The weekend gap: when traditional finance goes dark", "NGO cross-border FX payments now at cost", "A taxonomy for agentic treasury" and "Introducing OpenFX Ventures"; an /impact page and a /ventures page.Source

Define a partner tier with technical support, co-marketing and referral terms, list partners on the site, and give them onboarding for their own clients. Start with the clients already building on OpenFX.

Partners multiply reach, and every partner's client adds volume.

• Compliance responsibility for partner clients

  Set clear KYB rules with Compliance.

• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source
• HiringEngineering Manager - Growth: the Growth pod owns "the public API", "the onboarding and verification journey", "the activation surface that gets them to their first trade, and the marketing site". Onboarding is moving off third-party tools; new segments include "self-serve signup through to first trade with no sales touch", channel partners and "platform-of-platforms"; the activation surface includes "in-product activation checklists, recovery and lifecycle client comms".Source
• HiringAlso open: Growth Lead, North America, a Business Development Manager and an Account Executive, North America (Miami); a Partnerships Lead for "banks, liquidity providers, and crypto institutions"; a Developer Experience Lead; Product Operations, LatAm (Sao Paulo).Source

Publish regional pages with live and planned corridors, use cases and the local team, and run a small local event in Dubai and Singapore with clients and prospects.

Local presence is decisive for institutional buyers in these regions.

• Corridors not live yet

  Show status honestly.

• HiringClient Success, LATAM (Miami, posted October 13, 2026): requires fluency "in Spanish AND Portuguese"; owns account growth plans, monitors "client health and trading activity so you spot slowdowns early", and owns "the cross-sell pipeline for new currency pairs and products as they launch". Client Success roles are also open for North America, APAC (Singapore) and a Head of Client Success, MENA (UAE).Source
• Your websiteCurrencies page (checked October 22, 2026): "40+ currency pairs supported"; active: AED, AUD, BRL, EUR, EURC, GBP, MXN, USD, USDC, USDT, COP, with ARS and PHP "Just Launched". Still listed as "Coming Soon Q3 2026": CAD, HKD, INR, IDR, SGD, VND and THB, three weeks after Q3 ended. Q4 2026: KRW, CLP, DKK, MYR, NZD, NOK, PEN, SEK; Q1 2027: CHF, SAR, ZAR, TRY. There is no way on the page to ask for a corridor or be told when one goes live.Source
• Your websiteSitemap (147 English URLs plus a full Portuguese copy under /br/, checked October 22, 2026): six solution pages (remittance companies, payment service providers, on and off ramps, FX brokers, neobanks, money transfer operators); no Spanish version; no customer stories or case-study section; corridor guides only for the Americas (USD to MXN, COP, ARS, CLP, BOB; one in Spanish, "corredor-cambiario-usd-mxn") and country guides for Brazil, Mexico, Colombia, Argentina, Philippines, Singapore and Hong Kong, none for European currencies.Source

Score each client weekly on volume trend, corridors used, failed or delayed trades and support tickets; alert the owner when a score drops; and log the save action.

Catching a slowdown early saves volume that would otherwise move to another provider.

• Normal seasonality

  Compare with each client's own history.

• HiringClient Success, LATAM (Miami, posted October 13, 2026): requires fluency "in Spanish AND Portuguese"; owns account growth plans, monitors "client health and trading activity so you spot slowdowns early", and owns "the cross-sell pipeline for new currency pairs and products as they launch". Client Success roles are also open for North America, APAC (Singapore) and a Head of Client Success, MENA (UAE).Source

Publish a short quarterly index: share of volume outside banking hours and on weekends, by region, with Compliance-approved method notes. Pitch it to payments press and use it in sales decks.

A recurring data point makes OpenFX the source on 24/7 money movement and gives press a reason to return.

• Reveals client activity

  Aggregate and round.

• Your websiteContent and events in the sitemap: reports ("The FX Iceberg", "Modern Payment Rails for Emerging Markets", a 2026 stablecoins cross-border payments report); event pages for Money20/20 USA and Europe, Consensus and Stablecon; blog posts such as "Chat trades: a brief history of moving billions over Telegram", "The weekend gap: when traditional finance goes dark", "NGO cross-border FX payments now at cost", "A taxonomy for agentic treasury" and "Introducing OpenFX Ventures"; an /impact page and a /ventures page.Source
• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source

Offer each portfolio company onboarding support and a launch package, feature their use in stories, and track their volume.

Start-ups that grow on OpenFX become long-term clients and proof points.

• Conflict of interest

  Same pricing rules and approval as other clients.

• Your websiteContent and events in the sitemap: reports ("The FX Iceberg", "Modern Payment Rails for Emerging Markets", a 2026 stablecoins cross-border payments report); event pages for Money20/20 USA and Europe, Consensus and Stablecon; blog posts such as "Chat trades: a brief history of moving billions over Telegram", "The weekend gap: when traditional finance goes dark", "NGO cross-border FX payments now at cost", "A taxonomy for agentic treasury" and "Introducing OpenFX Ventures"; an /impact page and a /ventures page.Source
• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source

Invite current clients first, show how holding funds near the trade cuts settlement steps, add currencies in the order clients ask, and measure accounts opened and balances held.

Accounts deepen each relationship and make clients less likely to move flow elsewhere.

• Banking-partner limits

  Grow in line with partner capacity.

• Your blogAugust 6, 2026: OpenFX opened a waitlist for multi-currency accounts after acquiring Global Ledger, "starting with named USD accounts", sending and receiving over ACH, Fedwire and SWIFT, with virtual account numbers per counterparty; the accounts "will sit alongside our liquidity product".Source
• Your blogJune 9, 2026 (CEO): OpenFX "crossed $70 billion in annualized payment volume this month, up from $60 billion four weeks ago"; "Latin America continues to drive"; "API transaction volume has jumped nearly 45%" in 30 days; onboarding is "less than a week in most cases, sometimes less than 48 hours"; clients build "cross-border payment products with OpenFX as the infrastructure underneath".Source

Publish an agent guide (permissions, limits, approvals), add scoped keys and spend limits, and partner with two treasury software firms to pilot automated flows.

Being the easiest FX rail for automated treasury positions OpenFX for the next wave of clients.

• Errors from automation

  Hard limits and approvals.

• HiringEngineering Manager - Growth: the Growth pod owns "the public API", "the onboarding and verification journey", "the activation surface that gets them to their first trade, and the marketing site". Onboarding is moving off third-party tools; new segments include "self-serve signup through to first trade with no sales touch", channel partners and "platform-of-platforms"; the activation surface includes "in-product activation checklists, recovery and lifecycle client comms".Source
• Your websiteContent and events in the sitemap: reports ("The FX Iceberg", "Modern Payment Rails for Emerging Markets", a 2026 stablecoins cross-border payments report); event pages for Money20/20 USA and Europe, Consensus and Stablecon; blog posts such as "Chat trades: a brief history of moving billions over Telegram", "The weekend gap: when traditional finance goes dark", "NGO cross-border FX payments now at cost", "A taxonomy for agentic treasury" and "Introducing OpenFX Ventures"; an /impact page and a /ventures page.Source
• Your websiteAPI page: "Quote, trade, deposit and withdraw via REST, FIX and streaming"; "No more manual steps or chat trades"; three steps starting with "Request sandbox access"; docs at docs.openfx.com. The PSP page says new pairs are "added roughly every six weeks".Source

Publish median and 95th-percentile settlement times per live corridor, updated monthly, with method notes approved by Compliance. Link it from the currencies page and use it in deals.

Transparent performance is rare in FX and makes the speed claim verifiable.

• Bad months are visible

  Show context; that is the point of transparency.

• Your websiteHeadline claims differ across pages: the homepage description says "90% faster settlement and 80% lower costs"; the homepage body says "99% Faster settlement" and "90% Lower costs"; the company page says "99% faster and cheaper"; the liquidity page says "$20B+ processed" and "Settle 98% of transactions in under 60 minutes"; onboarding is "in hours" (homepage), "less than 72 hours" (API page) and "less than a week in most cases" (June blog).Source
• Your websiteCurrencies page (checked October 22, 2026): "40+ currency pairs supported"; active: AED, AUD, BRL, EUR, EURC, GBP, MXN, USD, USDC, USDT, COP, with ARS and PHP "Just Launched". Still listed as "Coming Soon Q3 2026": CAD, HKD, INR, IDR, SGD, VND and THB, three weeks after Q3 ended. Q4 2026: KRW, CLP, DKK, MYR, NZD, NOK, PEN, SEK; Q1 2027: CHF, SAR, ZAR, TRY. There is no way on the page to ask for a corridor or be told when one goes live.Source
• Chrome UX ReportReal Chrome users on openfx.com: Largest Contentful Paint 1.5 s and Interaction to Next Paint 73 ms at the 75th percentile (LCP 30% faster than before), so the site is already fast; speed is not the problem.Source

Build a "from chat to API" offer: a guided migration, a FIX or simple dashboard option, and a pilot with pricing approved by Compliance. Target OTC desks and remittance firms known to trade by chat.

A specific pain with a specific fix converts better than general messaging.

• Risk profile of some desks

  Full KYB before any pilot.

• Your websiteContent and events in the sitemap: reports ("The FX Iceberg", "Modern Payment Rails for Emerging Markets", a 2026 stablecoins cross-border payments report); event pages for Money20/20 USA and Europe, Consensus and Stablecon; blog posts such as "Chat trades: a brief history of moving billions over Telegram", "The weekend gap: when traditional finance goes dark", "NGO cross-border FX payments now at cost", "A taxonomy for agentic treasury" and "Introducing OpenFX Ventures"; an /impact page and a /ventures page.Source
• Your websiteAPI page: "Quote, trade, deposit and withdraw via REST, FIX and streaming"; "No more manual steps or chat trades"; three steps starting with "Request sandbox access"; docs at docs.openfx.com. The PSP page says new pairs are "added roughly every six weeks".Source

Publish two NGO stories (corridor, amounts saved in their words), add an application form, and feature them at events.

Mission stories build trust in a market where trust decides deals.

• Seen as marketing

  Let the NGOs speak.

• Your websiteContent and events in the sitemap: reports ("The FX Iceberg", "Modern Payment Rails for Emerging Markets", a 2026 stablecoins cross-border payments report); event pages for Money20/20 USA and Europe, Consensus and Stablecon; blog posts such as "Chat trades: a brief history of moving billions over Telegram", "The weekend gap: when traditional finance goes dark", "NGO cross-border FX payments now at cost", "A taxonomy for agentic treasury" and "Introducing OpenFX Ventures"; an /impact page and a /ventures page.Source

Run LinkedIn and search ads on weekends and evenings only, with a "settle now" message and a demo or sandbox offer, and compare cost per demo with weekday ads.

Timing the message to the pain makes it obvious.

• Low weekend volume

  Measure cost per demo, not volume.

• Your websiteContent and events in the sitemap: reports ("The FX Iceberg", "Modern Payment Rails for Emerging Markets", a 2026 stablecoins cross-border payments report); event pages for Money20/20 USA and Europe, Consensus and Stablecon; blog posts such as "Chat trades: a brief history of moving billions over Telegram", "The weekend gap: when traditional finance goes dark", "NGO cross-border FX payments now at cost", "A taxonomy for agentic treasury" and "Introducing OpenFX Ventures"; an /impact page and a /ventures page.Source
• Your websiteHeadline claims differ across pages: the homepage description says "90% faster settlement and 80% lower costs"; the homepage body says "99% Faster settlement" and "90% Lower costs"; the company page says "99% faster and cheaper"; the liquidity page says "$20B+ processed" and "Settle 98% of transactions in under 60 minutes"; onboarding is "in hours" (homepage), "less than 72 hours" (API page) and "less than a week in most cases" (June blog).Source