growth playbook · Oct 21, 2026

The University of Texas at Arlington growth playbook

UTA is growing: a record first-year class of 5,332, 42,787 students in total, R-1 research and 12,000 online students. Its website, however, makes it hard for search engines and AI assistants to see that.

robots.txt blocks the site's own 16,038-URL sitemap, the sitemap labels 8,718 English pages as their own Spanish versions while the real Spanish pages go unlinked, and the program finder shows "No Majors Found" without its script. This playbook fixes those signals first, then builds a Spanish path for families, decision-ready program pages, one online offer, transfer and Fast Track pipelines, and a program data hub.

Growth Score

Biggest Opportunity

Be the answer when DFW students and parents, in English or Spanish, ask search engines and AI assistants which programs to choose, by making UTA's program and admissions content readable and correctly labelled.

Biggest Risk

UT Dallas, UNT, TCU and online providers such as WGU compete for the same students; if UTA's programs are hard to find or inconsistent online, students shortlist rivals before they ever visit.

Start here

The three moves to make first. Each one is written up in full below.

Your robots.txt tells crawlers not to read your sitemap: unblock /sitemap-xml and announce it
Remove the Disallow line and add the Sitemap line to robots.txt today.
High impact First result in 1 month
Point the sitemap's Spanish links to the real Spanish pages, starting with /admissions/espanol
Pair /admissions with /admissions/espanol and remove the other self-references.
High impact First result in 1 month
Make the program finder and 153 program pages readable by search engines and AI assistants
Count live programs and reconcile with the 153 pages.
High impact First result in 1 quarter

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

uta.edu serves its XML sitemap at /sitemap-xml, 16,038 URLs covering every program, news release and admissions page. But robots.txt contains "Disallow: /sitemap-xml" and has no "Sitemap:" line, and the conventional /sitemap.xml returns 404. Any crawler that obeys robots.txt is told not to open the map, and crawlers that look for a sitemap in robots.txt or at /sitemap.xml never find it. That includes Bing (which powers several AI assistants) and the AI search crawlers that students now ask "best nursing program in DFW" or "UTA transfer from Dallas College".
High impactLow effort First result in 1 month Web Services Manager
First action
Remove the Disallow line and add the Sitemap line to robots.txt today.
How to measure it
Sitemap URLs indexed in Google and Bing
Now
–
Target
+25%
By
60 days
Steps
Edit robots.txt
Remove "Disallow: /sitemap-xml"; add the Sitemap line.
Web Services Manager, University Communications 30 minutes
Add the usual address
Redirect /sitemap.xml to /sitemap-xml.
Web Services Manager, University Communications 1 hour
Clean the sitemap
Exclude /testzone/ and other non-public sections.
Web Services Manager, University Communications 2 hours
Check Google
Search Console Sitemaps report: fetched, no errors.
SEO and Analytics Specialist 1 day
Submit to Bing
Bing Webmaster Tools, plus IndexNow for new pages.
SEO and Analytics Specialist 1 day
Split the map
Separate sitemaps for programs, news and admissions so each can be monitored.
Web Services Manager, University Communications 1 week
Monitor
Indexed counts by section monthly.
SEO and Analytics Specialist monthly
First result
1 month
Cost
Staff time only
Owner
Web Services Manager, University Communications
Smallest test
Unblock it today and compare indexed pages in Search Console after 30 days.
Why it works
Ready to use
Copyrobots.txt change
Risks and how to handle them
Evidence
The sitemap gives 8,718 English pages a "Spanish version" that is the same English URL, including the homepage and admissions. Meanwhile real Spanish pages exist (/admissions/espanol, Spanish family orientation and counseling pages), but they are not linked as the Spanish versions, and /admissions/espanol is served as English (lang="en") under the title "UTA en Espanol".
High impactLow effort First result in 1 month SEO and Analytics Specialist
First action
Pair /admissions with /admissions/espanol and remove the other self-references.
How to measure it
Impressions for /admissions/espanol
Now
–
Target
+100%
By
90 days
Steps
List true pairs
English pages with real Spanish versions.
SEO and Analytics Specialist 1 day
Fix the generator
Sitemap writes "es" only for real pairs.
Web Services Manager, University Communications 2 days
Set language
lang="es" on Spanish templates.
Web Services Manager, University Communications 1 day
Fix titles
"Español" with the tilde.
Content Strategist, University Communications 1 hour
Add page tags
hreflang on both pages of each pair.
Web Services Manager, University Communications 1 day
Monitor
Search Console by language.
SEO and Analytics Specialist monthly
First result
1 month
Cost
Staff time
Owner
SEO and Analytics Specialist
Smallest test
Fix the admissions pair this week.
Why it works
Risks and how to handle them
Evidence
The program finder's HTML says "No Majors Found" until a script loads the list. Program pages have no meta description and no structured data, and only 153 program pages are in the sitemap while the site claims more than 180 (or 190) programs.
High impactMedium effort First result in 1 quarter Director of Enrollment Market…
First action
Count live programs and reconcile with the 153 pages.
How to measure it
Program page visits from search
Now
–
Target
+30%
By
2 quarters
Steps
Reconcile count
Catalog vs program pages.
Director of Enrollment Marketing 1 week
Server-render the finder
List in HTML.
Web Services Manager, University Communications 1 week
Descriptions
One per program.
Content Strategist, University Communications 2 weeks
Markup
Program structured data template.
Web Services Manager, University Communications 1 week
Missing pages
Create pages for unlisted programs.
Content Strategist, University Communications 1 month
One number
Same program count everywhere.
Content Strategist, University Communications 1 day
Measure
Search Console program pages.
SEO and Analytics Specialist monthly
First result
1 quarter
Cost
Staff time
Owner
Director of Enrollment Marketing
Smallest test
Render the finder list in HTML.
Why it works
Risks and how to handle them
Evidence
The homepage promotes Maverick Experience, the main open house for first-year and transfer students, but its registration link (connect.uta.edu/register/) returned a 404 when checked. A family that clicks finds an error instead of a sign-up.
High impactLow effort First result in 1 day Director of Undergraduate Adm…
First action
Replace the Maverick Experience link with the event's form URL.
How to measure it
Broken admissions links
Now
–
Target
0
By
ongoing
Steps
Fix the link
Event form URL.
Web Services Manager, University Communications 30 minutes
Inventory CTAs
Homepage and admissions pages.
Web Services Manager, University Communications 1 day
Automated check
Daily link monitor.
Web Services Manager, University Communications 1 day
Alerts
Email to admissions web team.
Web Services Manager, University Communications 1 hour
Event template
Expire links after the event.
Web Services Manager, University Communications 1 week
Review
Weekly report.
Director of Undergraduate Admissions weekly
First result
1 day
Cost
$0
Owner
Director of Undergraduate Admissions
Smallest test
Fix the link today.
Why it works
Risks and how to handle them
Evidence
Request Info opens a separate form, and program pages link to it generically. A student who was reading the Family Nurse Practitioner page has to tell UTA again what they want.
High impactLow effort First result in 1 month Director of Enrollment Market…
First action
Add the program parameter to ten nursing program pages.
How to measure it
Inquiry-to-application rate
Now
–
Target
+10%
By
2 quarters
Steps
Map programs
Program codes in the CRM.
Director of Enrollment Marketing 1 week
Update links
Program pages and finder.
Web Services Manager, University Communications 1 week
Prefill
Form field from the link.
Director of Enrollment Marketing 1 day
Email series
Per program.
Director of Enrollment Marketing 1 month
Track
Inquiries by program.
SEO and Analytics Specialist monthly
Extend
Graduate and online.
Director of Graduate Admissions 1 quarter
First result
1 month
Cost
Staff time
Owner
Director of Enrollment Marketing
Smallest test
Prefill one program.
Why it works
Risks and how to handle them
Evidence
Real visitors pass Core Web Vitals, but Google's mobile lab test (a mid-range phone on a slow connection) takes 22.5s to show the main carousel slide, downloads 7.7 MB and spends 1.5s in Tag Manager. First-time prospective students on older phones get closer to the lab experience.
Medium impactMedium effort First result in 1 month Web Services Manager
First action
Defer non-first carousel slides and retest.
How to measure it
Mobile performance score
Now
–
Target
60+
By
60 days
Steps
First slide only
Lazy-load the rest.
Web Services Manager, University Communications 2 days
Cache headers
Long cache for static files.
Web Services Manager, University Communications 1 day
Tags later
After interaction.
Web Services Manager, University Communications 1 week
Images
Modern formats.
Web Services Manager, University Communications 1 week
Retest
PageSpeed and real users.
SEO and Analytics Specialist 1 week
Budget
Page weight limit.
Web Services Manager, University Communications ongoing
First result
1 month
Cost
Staff time
Owner
Web Services Manager, University Communications
Smallest test
Fix caching this week.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

UTA is a Hispanic-Serving Institution with a Spanish admissions page, a Univision scholarship partnership and Spanish orientation pages for families. But Request Info, Maverick Experience registration and financial aid steps are English only.
High impactMedium effort First result in 1 quarter Hispanic Outreach Coordinator
First action
Translate the Request Info form.
How to measure it
Inquiries from the Spanish path
Now
–
Target
1,500
By
2 quarters
Steps
Translate forms
Inquiry and events.
Hispanic Outreach Coordinator, Admissions 2 weeks
Family sessions
At open houses.
Hispanic Outreach Coordinator, Admissions each event
Aid help
Spanish FAFSA nights.
Financial Aid Outreach monthly
Emails
Parent series in Spanish.
Director of Enrollment Marketing 1 month
Promote
Univision partnership and Spanish media.
Director of Enrollment Marketing ongoing
Measure
Applications and yield.
Director of Enrollment Marketing quarterly
First result
1 quarter
Cost
Translation
Owner
Hispanic Outreach Coordinator, Admissions
Smallest test
Translate one form.
Why it works
Risks and how to handle them
Evidence
Program pages describe curriculum and careers but lack the answers students compare: total cost, typical salaries, next start date and how to apply.
High impactMedium effort First result in 1 quarter Director of Enrollment Market…
First action
Design the box for five high-demand programs.
How to measure it
Program page inquiry rate
Now
–
Target
+20%
By
2 quarters
Steps
Design
Decision box.
Web Services Manager, University Communications 2 weeks
Data
Cost and outcomes.
Director of Enrollment Marketing 1 month
Pilot
Five programs.
Content Strategist, University Communications 1 month
Test
Inquiry rate before and after.
SEO and Analytics Specialist 1 month
Roll out
All programs.
Content Strategist, University Communications 1 quarter
Update
Each year.
Director of Enrollment Marketing yearly
First result
1 quarter
Cost
Staff time
Owner
Director of Enrollment Marketing
Smallest test
Pilot five programs.
Why it works
Risks and how to handle them
Builds on
Evidence
UTA Online has 12,000 online students, but online healthcare programs are marketed on a separate site with its own admissions, tuition and calendar pages, while uta.edu has its own online page and program finder.
High impactMedium effort First result in 1 quarter UTA Online Marketing Lead
First action
Compare names and prices for five online nursing programs on both sites.
How to measure it
Online inquiries with known source
Now
–
Target
90%
By
2 quarters
Steps
Audit
Names, prices, dates.
UTA Online Marketing Lead 2 weeks
Align
One source of truth.
UTA Online Marketing Lead 1 month
Cross-link
Program pages.
Web Services Manager, University Communications 2 weeks
Tracking
Shared analytics.
SEO and Analytics Specialist 1 month
Search check
Who ranks for program names.
SEO and Analytics Specialist 1 week
Report
Monthly funnel.
UTA Online Marketing Lead monthly
First result
1 quarter
Cost
Staff time
Owner
UTA Online Marketing Lead
Smallest test
Audit five programs.
Why it works
Risks and how to handle them
Evidence
UTA has transfer guides for all majors plus guides for Tarrant County College, Dallas College and Collin College, and a course equivalency tool. Other community colleges around DFW send students too.
High impactMedium effort First result in 1 quarter Director of Transfer Admissio…
First action
Rank feeder colleges by last year's transfer applications.
How to measure it
Applications from the five colleges
Now
–
Target
+15%
By
1 year
Steps
Rank feeders
Applications by college.
Director of Transfer Admissions 1 week
Write guides
Five colleges.
Director of Transfer Admissions 2 months
Advisor outreach
Each college.
Director of Transfer Admissions 1 month
Transfer days
Co-branded.
Director of Transfer Admissions each term
Promote
Search and email.
Director of Enrollment Marketing ongoing
Measure
Applications by college.
Director of Transfer Admissions termly
First result
1 quarter
Cost
Staff time
Owner
Director of Transfer Admissions
Smallest test
Write one new guide.
Why it works
Risks and how to handle them
Evidence
Fast Track lets undergraduates earn graduate credit in their senior year, and the Graduate School Dean's podcast promotes the value of a master's. Current juniors and seniors are the cheapest graduate prospects UTA has.
Medium impactLow effort First result in 1 quarter Director of Graduate Admissio…
First action
List eligible seniors in two majors.
How to measure it
Fast Track students
Now
–
Target
+20%
By
1 year
Steps
Eligibility
By major and GPA.
Director of Graduate Admissions 1 week
Emails
Major-matched.
Director of Graduate Admissions 2 weeks
Sessions
Monthly.
Director of Graduate Admissions monthly
Advisors
Talking points.
Director of Graduate Admissions 2 weeks
Podcast clips
Short videos.
Content Strategist, University Communications 1 month
Measure
Enrollments.
Director of Graduate Admissions termly
First result
1 quarter
Cost
$0
Owner
Director of Graduate Admissions
Smallest test
Email one major.
Why it works
Risks and how to handle them
Evidence
UTA Campus Rec Go has 2.32 stars from 25 ratings and has not been updated since August 2024. It is the UTA app that shows up for "UTA" in the App Store.
Low impactLow effort First result in 1 month Director of Campus Recreation
First action
Read the latest reviews and test the app.
How to measure it
App rating
Now
–
Target
4.0 or retired
By
1 quarter
Steps
Test
Core features.
Director of Campus Recreation 1 day
Decide
Fix or retire.
Director of Campus Recreation 1 week
Update
Or remove listing.
Director of Campus Recreation 1 month
Ask for ratings
Active users.
Director of Campus Recreation 1 month
Point users
Main site.
Web Services Manager, University Communications 1 day
Review
Quarterly.
Director of Campus Recreation quarterly
First result
1 month
Cost
Developer time
Owner
Director of Campus Recreation
Smallest test
Test the app this week.
Why it works
Risks and how to handle them
Evidence
The homepage loads about 25 third-party services, several ad and measurement tags, call tracking, session recording and a few hosts that match no app listed on the site; two browser errors appear.
Medium impactMedium effort First result in 1 quarter Chief Information Security Of…
First action
Export the Tag Manager container and match each host to an owner.
How to measure it
Third-party hosts
Now
–
Target
under 15
By
1 quarter
Steps
Export
Tag Manager and templates.
Web Services Manager, University Communications 1 day
Match owners
Each host.
Web Services Manager, University Communications 1 week
Review terms
Data sharing.
Chief Information Security Officer 2 weeks
Remove
Unknown or unused.
Web Services Manager, University Communications 1 week
Fix errors
Console.
Web Services Manager, University Communications 1 week
Quarterly review
Joint.
Chief Information Security Officer quarterly
First result
1 quarter
Cost
Staff time
Owner
Chief Information Security Officer
Smallest test
Match every host to an owner.
Why it works
Risks and how to handle them
Evidence
uta.edu sends admissions, aid and student emails, and phishing that fakes university addresses is common. DMARC is at "p=none", so faked uta.edu mail is not blocked.
Medium impactMedium effort First result in 2 quarters Chief Information Security Of…
First action
Review the last month of DMARC reports.
How to measure it
DMARC at quarantine or reject
Now
–
Target
done
By
2 quarters
Steps
Reports
Collect and parse.
Chief Information Security Officer 2 weeks
Senders
List and owners.
Chief Information Security Officer 1 month
Align
SPF and DKIM.
Chief Information Security Officer 1 month
Quarantine
Policy.
Chief Information Security Officer 1 week
Reject
After monitoring.
Chief Information Security Officer 1 month
Communicate
Departments.
Chief Information Security Officer ongoing
First result
2 quarters
Cost
Staff time
Owner
Chief Information Security Officer
Smallest test
Start reading reports.
Why it works
Risks and how to handle them
Evidence
The site has 4,313 news pages, including research such as the real-time stress study, 28 patents in 2025 and R-1 status. Prospects rarely see the link between a discovery and a degree they can take.
Medium impactMedium effort First result in 1 quarter Content Strategist
First action
Add program links to the ten most-read research stories.
How to measure it
Clicks from news to programs
Now
–
Target
+50%
By
2 quarters
Steps
Pick stories
Top ten.
Content Strategist, University Communications 1 week
Map programs
Related degrees.
Content Strategist, University Communications 1 week
Template box
News template.
Web Services Manager, University Communications 2 weeks
Program highlights
Research blurbs.
Content Strategist, University Communications 1 month
Promote
Social.
Content Strategist, University Communications ongoing
Measure
Clicks.
SEO and Analytics Specialist monthly
First result
1 quarter
Cost
Staff time
Owner
Content Strategist, University Communications
Smallest test
Add links to ten stories.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

Program facts are scattered across program pages, the catalog, the online partner site and the finder script, with counts from 153 to 190. AI assistants and comparison sites need one accurate source.
High impactHigh effort First result in 3 quarters Vice President
First action
Choose the system of record for program data.
How to measure it
Programs with complete data
Now
–
Target
100%
By
3 quarters
Steps
System of record
Choose owner.
Vice President for Enrollment Management 1 month
Fields
Agree list.
Director of Enrollment Marketing 1 month
Load data
All programs.
Director of Enrollment Marketing 1 quarter
Feed pages
Templates read the hub.
Web Services Manager, University Communications 1 quarter
Open file
Public data feed.
Web Services Manager, University Communications 1 month
Govern
Yearly review.
Director of Enrollment Marketing yearly
First result
3 quarters
Cost
Staff and developer time
Owner
Vice President for Enrollment Management
Smallest test
Load data for one college.
Why it works
Risks and how to handle them
Builds on
Evidence
UTA Online awards degrees at scale and offers BAAS degree-completion tracks, and UTA is recognised by Carnegie for access and graduate wages. Many working adults in DFW started college but did not finish.
High impactHigh effort First result in 4 quarters UTA Online Marketing Lead
First action
Design the 48-hour transcript review.
How to measure it
New degree-completion students
Now
–
Target
1,000
By
1 year
Steps
Offer
Transcript review and paths.
UTA Online Marketing Lead 1 month
Landing page
Finish your degree.
Web Services Manager, University Communications 1 month
Ads
DFW adults.
Director of Enrollment Marketing ongoing
Employers
HR partners.
UTA Online Marketing Lead 1 quarter
Advising
Dedicated coaches.
UTA Online Marketing Lead 1 quarter
Measure
Enrollment and completion.
UTA Online Marketing Lead termly
First result
4 quarters
Cost
Marketing budget and advisors
Owner
UTA Online Marketing Lead
Smallest test
Run one ad campaign for BAAS.
Why it works
Risks and how to handle them
Evidence
UTA offers online and non-credit professional programs that can be customised for organisations, and it is the largest producer of BSN-educated nurses in Texas. Large DFW employers fund employee tuition.
High impactHigh effort First result in 4 quarters Vice President
First action
List the 20 largest DFW employers with tuition benefits.
How to measure it
Students via employer partners
Now
–
Target
500
By
1 year
Steps
List employers
20 largest.
Vice President for Enrollment Management 1 month
Offer
Rates and billing.
Vice President for Enrollment Management 1 month
Sign pilots
Three employers.
Vice President for Enrollment Management 1 quarter
Landing pages
Per employer.
Web Services Manager, University Communications 1 month
Sessions
On site.
UTA Online Marketing Lead monthly
Measure
Enrollments.
UTA Online Marketing Lead termly
First result
4 quarters
Cost
Staff time
Owner
Vice President for Enrollment Management
Smallest test
Sign one employer.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

The sitemap has 22 "The College Tour" student story pages, and UTA's YouTube has 215 videos and over a million views. Student stories are the content prospects trust most.
Medium impactLow effort First result in 1 quarter Content Strategist
First action
Cut the first three clips.
How to measure it
Monthly short views
Now
–
Target
500,000
By
2 quarters
Steps
Select stories
Twenty-two.
Content Strategist, University Communications 1 week
Edit
Clips.
Content Strategist, University Communications weekly
Subtitle
Spanish.
Hispanic Outreach Coordinator, Admissions weekly
Post
Weekly.
Content Strategist, University Communications weekly
Link
Programs.
Content Strategist, University Communications weekly
Measure
Views and clicks.
SEO and Analytics Specialist monthly
First result
1 quarter
Cost
Staff time
Owner
Content Strategist, University Communications
Smallest test
Post three clips.
Why it works
Risks and how to handle them
Evidence
UTA has a large alumni base, Athletics just broke fundraising records and Homecoming week brings alumni back. Alumni know families with college-bound teens.
Medium impactLow effort First result in 1 quarter Director of Alumni Relations
First action
Build the referral form.
How to measure it
Referred applicants
Now
–
Target
1,000
By
1 year
Steps
Form
Referral.
Director of Alumni Relations 2 weeks
Waiver
Fee policy.
Director of Undergraduate Admissions 2 weeks
Promote
Homecoming and email.
Director of Alumni Relations ongoing
Invite
Events.
Director of Undergraduate Admissions ongoing
Thank
Enrolled referrals.
Director of Alumni Relations termly
Measure
Applications.
Director of Undergraduate Admissions termly
First result
1 quarter
Cost
Fee waivers
Owner
Director of Alumni Relations
Smallest test
Launch at Homecoming.
Why it works
Risks and how to handle them
Evidence
The Welcome Center is open Saturdays 9 a.m. to 2 p.m., and UTA offers campus, transfer, graduate and housing tours. Working parents and transfer students often can only visit on weekends.
Medium impactLow effort First result in 1 quarter Director of Undergraduate Adm…
First action
Add one extra Saturday afternoon tour next month.
How to measure it
Campus visits
Now
–
Target
+15%
By
2 quarters
Steps
Slot plan
Saturday afternoons.
Director of Undergraduate Admissions 1 week
Guides
Student schedules.
Director of Undergraduate Admissions 2 weeks
Virtual Sundays
Live sessions.
Director of Undergraduate Admissions 1 month
Promote
Visit page and email.
Director of Enrollment Marketing ongoing
Track
Visits to applications.
Director of Enrollment Marketing monthly
Adjust
By demand.
Director of Undergraduate Admissions quarterly
First result
1 quarter
Cost
Student guide wages
Owner
Director of Undergraduate Admissions
Smallest test
Run one extra tour.
Why it works
Risks and how to handle them
Evidence

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 307 ideas
Unblock the sitemap, fix Spanish links, make programs readable, monitor event links, prefill Request Info and lighten the homepage; start the script audit.
Days 31 to 6011 ideas
Spanish family path, decision pages, one online offer, new transfer guides, Fast Track, the Campus Rec app, DMARC and research-to-program links; student shorts, alumni referrals and weekend visits.
Days 61 to 903 ideas
Commit to the program data hub, adult degree completion and employer partnerships.

The University of Texas at Arlington growth playbook

Diagnosis

Your robots.txt tells crawlers not to read your sitemap: unblock /sitemap-xml and announce it

Point the sitemap's Spanish links to the real Spanish pages, starting with /admissions/espanol

Make the program finder and 153 program pages readable by search engines and AI assistants

This week 6

How to run it: Your robots.txt tells crawlers not to read your sitemap: unblock /sitemap-xml and announce it

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Point the sitemap's Spanish links to the real Spanish pages, starting with /admissions/espanol

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Make the program finder and 153 program pages readable by search engines and AI assistants

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Monitor event registration links on the homepage every day

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Pass the program into Request Info, so each inquiry starts with the right program

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Lighten the homepage for first visits on slow phones

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: A full Spanish path for parents: inquiry, events and aid in Spanish

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Turn program pages into decision pages: outcomes, cost and next start

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: Join up the two UTA Online sites so students and search engines see one offer

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them