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Generated Oct 22, 2026
  1. Programmable
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Veeva Systems logo

growth playbook · Oct 22, 2026

veeva.com (opens in a new tab)

Veeva Systems growth playbook

Diagnosis

Veeva is a market leader still building new lines: its hiring shows foundational teams selling Basics and Quality Cloud to emerging and mid-size biotechs in DACH, France, the Nordics and the UK, a LIMS Basics launch in the US, a European CRO team, Data Cloud and Crossix growth, and a content push for SEO/GEO.

The gaps are in how the website serves those new segments: Basics lives on a separate, English-only one-page site with no sitemap, the European "emerging biotech" links point elsewhere, there are no Basics customer stories among 579, and llms.txt leaves Basics out.

This playbook starts with local Basics pages, navigation and AI-discovery fixes and Basics proof, then adds roundtables, a LIMS Basics launch, expansion paths, CRO and Crossix programmes, and a self-serve Basics trial.

Growth Score

8/10

Biggest Opportunity

Make Veeva Basics as easy to find and buy online in each new European territory as the Account Partners being hired to sell it.

Biggest Risk

Agile rivals such as Qualio pitch agentic compliance to small life sciences companies, and if Basics stays hard to find, emerging biotechs pick a cheaper system first and never graduate to Vault.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give Veeva Basics a home on veeva.com/eu in German and French, routed to the new territory Account Partners

    Translate the existing Basics page into German and publish it under /eu/de.

    High impact First result in 1 month
  2. 2

    Make the "Emerging Biotechs" menu item show both Basics offers

    Draft the hub with four need-based tiles.

    High impact First result in 2 weeks
  3. 3

    Add Veeva Basics to llms.txt and give the Basics site a sitemap and canonical tag

    Ask three AI assistants for a QMS for a 30-person biotech and note the answers.

    Medium impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 11Fill-ins · 4Reconsider · 6
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Veeva is building foundational teams to sell Basics and Quality Cloud to emerging and mid-size biotechs in DACH, France, the Nordics and the UK, with German- and French-speaking sellers. But an emerging biotech in Munich or Lyon finds no Basics on the German or French site: the "emerging biotechs" link on veeva.com/eu/de opens a commercial launch page, and Basics lives on a separate, English-only one-page site with a US phone number and no sitemap. The sellers are local; the website is not.

    High impactMedium effort First result in 1 month Account Partner Veeva Basics

    First action

    Translate the existing Basics page into German and publish it under /eu/de.

    How to measure it

    European Basics demo requests

    Now
    –
    Target
    40 a month
    By
    90 days

    Steps

    1. 1

      Agree scope

      Basics products sold in each territory.

      Account Partner - Veeva Basics 2 days

    2. 2

      Adapt the page

      English EU version from the Basics site.

      Content Marketing - Manager 1 week

    3. 3

      Translate

      German and French, reviewed by the local Account Partners.

      Account Partner - SMB - DACH 1 week

    4. 4

      Route the form

      Country field to the territory Account Partner in Marketo.

      Associate Manager - Field Marketing 2 days

    5. 5

      Add proof

      One German-speaking customer story.

      Product Marketing Associate Manager - Commercial Content 2 weeks

    6. 6

      Fix navigation

      Emerging biotech menu items and hreflang.

      Web and Digital Marketing team 1 day

    7. 7

      Promote

      LinkedIn to biotech founders and QA heads in DACH and France.

      Associate Manager - Field Marketing 1 month

    8. 8

      Measure

      Demo requests and pipeline by country.

      Associate Manager - Field Marketing monthly

    First result
    1 month
    Cost
    Translation and page build
    Owner
    Account Partner Veeva Basics

    Smallest test

    Publish the German page and run one LinkedIn campaign for two weeks.

    Why it works

    Publish Veeva Basics pages under veeva.com/eu/en, /eu/de and /eu/fr (Quality, RIM, Clinical and Medical Basics, the "live in weeks" promise, validation and support, graduating to full Vault), with a demo form that asks for country and routes to the territory Account Partner, a European phone number, and the German biotech already quoted on the Basics site as the first local customer story. Point the "Aufstrebende Biotech-Unternehmen" menu item at the new page and add hreflang between the language versions.

    Emerging biotechs often search and buy in their own language and want local peers and local support. A local page gives each new Account Partner inbound demand from day one instead of only outbound.

    Ready to use

    ChecklistBasics EU page

    [ ] /eu/en, /eu/de, /eu/fr Basics pages
    [ ] Quality, RIM, Clinical, Medical Basics sections
    [ ] Live in weeks; validation packages; 24x7 support
    [ ] Graduate to full Vault, no migration
    [ ] Demo form with country, routed to territory Account Partner
    [ ] European phone number
    [ ] One local customer story
    [ ] hreflang between languages
    [ ] Menu link from "Aufstrebende Biotech-Unternehmen"

    Risks and how to handle them

    • Local and global pages drift apart

      Use one source page with translated copies and a quarterly review.

    • Not all Basics products sold everywhere

      Show only the products each territory sells.

    Evidence

    • HiringAccount Partner - Veeva Basics (London, Copenhagen, Stockholm; posted September 30, 2026): "grow the Veeva Basics footprint", "the only platform of its kind on the market", "Create, run and execute regional communities of practice at an executive level" and "Curate executive level communities and round tables with the support of marketing". Account Partner - SMB roles for Quality Cloud in DACH (Vienna, Basel, Berlin; September 28), France and the Nordics (September 11) join "a foundational team" selling to "small and medium sized biotechs", with "Language: English and German" or "English and French".Source
    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • Your websiteOn veeva.com the "Emerging Biotechs" menu item links to Data Cloud Basics (commercial data), while Veeva Basics links leave the site. On veeva.com/eu/de the "Aufstrebende Biotech-Unternehmen" (emerging biotechs) menu link opens a commercial launch page ("Zuverlässig und schnell zur Launch Excellence") that never mentions Veeva Basics; the German and French homepages do not mention Basics at all, and the German menu carries a Spanish "Contáctanos" label.Source
    • Your websiteA Veeva announcement of May 20, 2025: "More Than 75 Emerging Biotechs Use Veeva Basics Across Clinical, Regulatory, and Quality".Source
  • 02

    On veeva.com the "Emerging Biotechs" menu item goes to Data Cloud Basics, a commercial data product, while Veeva Basics for clinical, regulatory and quality is linked separately and leaves the site. A biotech head of quality who clicks "Emerging Biotechs" lands on commercial data.

    High impactLow effort First result in 2 weeks Web and Digital Marketing team

    First action

    Draft the hub with four need-based tiles.

    How to measure it

    Hub-to-demo rate

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Map links

      All emerging-biotech menu items.

      Web and Digital Marketing team 1 hour

    2. 2

      Write the hub

      Four needs, two offers.

      Content Marketing - Manager 1 day

    3. 3

      Build

      WordPress page.

      Web and Digital Marketing team 1 day

    4. 4

      Repoint menus

      US and EU.

      Web and Digital Marketing team 2 hours

    5. 5

      Track

      Clicks by tile.

      Associate Manager - Field Marketing 1 day

    6. 6

      Review

      After a month.

      Content Marketing - Manager 1 month

    First result
    2 weeks
    Cost
    $0
    Owner
    Web and Digital Marketing team

    Smallest test

    Repoint the US menu to a simple hub this week.

    Why it works

    Create one emerging-biotech hub page that splits by need (run trials, file submissions, set up quality, prepare launch data) and links to Veeva Basics and Data Cloud Basics. Use it for every "emerging biotech" link in all regions.

    Visitors self-select by job, which raises demo rates and stops R&D and quality buyers bouncing off a commercial page.

    Risks and how to handle them

    • Two teams own the offers

      Agree the hub copy with both product marketing teams.

    Evidence

    • Your websiteOn veeva.com the "Emerging Biotechs" menu item links to Data Cloud Basics (commercial data), while Veeva Basics links leave the site. On veeva.com/eu/de the "Aufstrebende Biotech-Unternehmen" (emerging biotechs) menu link opens a commercial launch page ("Zuverlässig und schnell zur Launch Excellence") that never mentions Veeva Basics; the German and French homepages do not mention Basics at all, and the German menu carries a Spanish "Contáctanos" label.Source
    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • Your websiteHomepage: H1 "Enabling Agentic Biopharma"; "more than 1,500 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs"; Veeva AI, Vault AI agents and Falcon ("Agentic Labor" for drug development) in the menu; regional sites in English, German, Spanish, French, Italian, Chinese, Japanese, Korean and Portuguese.Source
  • 03

    Veeva already publishes an llms.txt for AI assistants, and its new content hire is asked for SEO/GEO-optimised libraries. Yet Basics, the offer for the emerging biotechs Veeva is now hiring to win, is missing from llms.txt, and its separate site has no sitemap or canonical tag.

    Medium impactLow effort First result in 1 month Content Marketing Manager

    First action

    Ask three AI assistants for a QMS for a 30-person biotech and note the answers.

    How to measure it

    Mentions in 20 test prompts

    Now
    –
    Target
    10 of 20
    By
    90 days

    Steps

    1. 1

      Baseline

      20 prompts across assistants.

      Content Marketing - Manager 1 day

    2. 2

      Update llms.txt

      Basics section.

      Content Marketing - Manager 2 hours

    3. 3

      Add sitemap

      Basics site.

      Web and Digital Marketing team 2 hours

    4. 4

      Add canonical

      Basics site.

      Web and Digital Marketing team 1 hour

    5. 5

      Submit

      Search Console.

      Web and Digital Marketing team 1 hour

    6. 6

      Re-test

      Monthly.

      Content Marketing - Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Content Marketing Manager

    Smallest test

    Add the Basics section to llms.txt today.

    Why it works

    Add a Basics section to llms.txt (each Basics product, who it is for, time to go live, how to graduate to full Vault), add a sitemap and canonical to the Basics site (or move it onto veeva.com), and test what AI assistants answer to "best QMS for an emerging biotech".

    When founders ask an assistant which system to choose, Basics should be in the answer, and the fix takes an afternoon.

    Risks and how to handle them

    • Assistants change slowly

      Pair with the EU pages and customer stories.

    Evidence

    • Your websiteveeva.com publishes an llms.txt (166 lines) describing its clouds and products for AI assistants; it does not mention Veeva Basics.Source
    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • HiringContent Marketing - Manager (Boston and New York, posted October 1, 2026): build "multi-channel libraries that are SEO/GEO-optimized for discovery and engagement", "map, optimize, and execute content across the buyer journey" and "Measure and report on content performance".Source
  • 04

    About 156 of the 1,000+ resources are announcements (customers selecting Veeva, launches, partnerships). A buyer looking for a checklist, white paper or demo in Resources has to scroll past press items.

    Medium impactMedium effort First result in 1 month Content Marketing Manager

    First action

    Export the resources list and tag 100 items.

    How to measure it

    Resource downloads

    Now
    –
    Target
    +20%
    By
    90 days

    Steps

    1. 1

      Export

      All resource URLs.

      Content Marketing - Manager 1 day

    2. 2

      Tag types

      Five types.

      Content Marketing - Manager 1 week

    3. 3

      Add filters

      Type, product, size.

      Web and Digital Marketing team 1 week

    4. 4

      Default view

      Buyer content first.

      Web and Digital Marketing team 1 day

    5. 5

      Measure

      Downloads by type.

      Content Marketing - Manager monthly

    6. 6

      Prune

      Retire assets with no use.

      Content Marketing - Manager quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Content Marketing Manager

    Smallest test

    Tag the 100 most visited resources.

    Why it works

    Tag each resource by type (guide, white paper, video, customer story, announcement) and by stage, move announcements to a News filter, and give Resources a default view of buyer content with filters by product and company size.

    A cleaner library raises downloads and helps the content team see which assets actually work.

    Risks and how to handle them

    • Old links break

      Keep URLs and change only the listing.

    Evidence

    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
    • HiringContent Marketing - Manager (Boston and New York, posted October 1, 2026): build "multi-channel libraries that are SEO/GEO-optimized for discovery and engagement", "map, optimize, and execute content across the buyer journey" and "Measure and report on content performance".Source
  • 05

    The German site's menu includes a Spanish "Contáctanos" label next to "Kontakt" and "Vertriebskontakt". A small slip, but Veeva is hiring German- and French-speaking sellers to win local biotechs, and the contact link is the one that matters.

    Low impactLow effort First result in 1 week EU Marketing

    First action

    Fix the German menu label.

    How to measure it

    Wrong-language labels

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      Review DE

      Menu and footer.

      EU Marketing 1 hour

    2. 2

      Review FR, ES, IT, PT

      Same check.

      EU Marketing 2 hours

    3. 3

      Fix

      In WordPress menus.

      Web and Digital Marketing team 1 hour

    4. 4

      Test contact links

      Each language.

      Web and Digital Marketing team 1 hour

    5. 5

      Add to release checklist

      Menu review.

      Web and Digital Marketing team 1 hour

    6. 6

      Repeat

      Quarterly.

      EU Marketing quarterly

    First result
    1 week
    Cost
    $0
    Owner
    EU Marketing

    Smallest test

    Fix the German label today.

    Why it works

    Review the menus and contact links on the DE, FR, ES, IT, PT and EN EU sites, fix stray labels, and add a menu check to each release.

    Clean local menus build trust with local buyers and keep the contact path clear.

    Risks and how to handle them

    • None significant

      Keep a native reviewer per language.

    Evidence

    • Your websiteOn veeva.com the "Emerging Biotechs" menu item links to Data Cloud Basics (commercial data), while Veeva Basics links leave the site. On veeva.com/eu/de the "Aufstrebende Biotech-Unternehmen" (emerging biotechs) menu link opens a commercial launch page ("Zuverlässig und schnell zur Launch Excellence") that never mentions Veeva Basics; the German and French homepages do not mention Basics at all, and the German menu carries a Spanish "Contáctanos" label.Source
    • HiringAccount Partner - Veeva Basics (London, Copenhagen, Stockholm; posted September 30, 2026): "grow the Veeva Basics footprint", "the only platform of its kind on the market", "Create, run and execute regional communities of practice at an executive level" and "Curate executive level communities and round tables with the support of marketing". Account Partner - SMB roles for Quality Cloud in DACH (Vienna, Basel, Berlin; September 28), France and the Nordics (September 11) join "a foundational team" selling to "small and medium sized biotechs", with "Language: English and German" or "English and French".Source
  • 06

    Veeva says more than 75 emerging biotechs use Basics, yet none of the 579 customer stories in the sitemap is about Basics. The Basics site has short quotes only. Founders choosing their first QMS or eTMF want a peer's story.

    High impactMedium effort First result in 1 quarter Product Marketing Associate M…

    First action

    Ask the three customers already quoted on the Basics site for a full story.

    How to measure it

    Basics customer stories

    Now
    –
    Target
    4
    By
    1 quarter

    Steps

    1. 1

      Pick customers

      One per product line.

      Account Partner - Veeva Basics 1 week

    2. 2

      Interview

      Founder or head of function.

      Product Marketing Associate Manager - Commercial Content 1 month

    3. 3

      Write

      Short, metric-led.

      Content Marketing - Manager 1 month

    4. 4

      Approve

      Customer sign-off.

      Account Partner - Veeva Basics 2 weeks

    5. 5

      Publish

      veeva.com and Basics pages.

      Web and Digital Marketing team 1 week

    6. 6

      Use in sales

      Account Partner decks.

      Product Marketing Associate Manager - Commercial Content ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Associate Manager Commercial Content

    Smallest test

    Turn one existing quote into a full story.

    Why it works

    Write four short stories (Quality, RIM, Clinical, Medical Basics) with time to go live, team size, audits passed and what they would tell another founder. Include at least one European biotech. Publish them on veeva.com and the Basics pages.

    Peer proof is the strongest argument for a small company buying enterprise software for the first time.

    Risks and how to handle them

    • Small companies avoid publicity

      Offer anonymous "emerging biotech" versions.

    Evidence

    • Your websiteA Veeva announcement of May 20, 2025: "More Than 75 Emerging Biotechs Use Veeva Basics Across Clinical, Regulatory, and Quality".Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • HiringProduct Marketing Associate Manager - Commercial Content (September 4): "Proactively identify customer success and bring those stories to life" and "maintain a library of sales tools, such as customer presentations and competitive materials". Customer Success Managers - Commercial Content (October 8) support PromoMats and Medical customers and "Facilitate customer-to-customer or customer-to-Veeva connections".Source

This quarter 11

The core plays for the next three months.

  • 07

    The Basics Account Partners are asked to "Curate executive level communities and round tables with the support of marketing". Veeva already runs a Basics Summit and a large field marketing team.

    High impactMedium effort First result in 1 quarter Field Marketing Manager / Sen…

    First action

    Book the first London roundtable with an existing customer.

    How to measure it

    Opportunities from roundtables

    Now
    –
    Target
    5 per event
    By
    2 quarters

    Steps

    1. 1

      Pick cities

      Four territories.

      Field Marketing Manager / Senior Manager 1 week

    2. 2

      Pick topics

      Audits, inspections, scaling.

      Account Partner - Veeva Basics 1 week

    3. 3

      Book speakers

      Customers and experts.

      Account Partner - Veeva Basics 1 month

    4. 4

      Invite

      LinkedIn and partners.

      Associate Manager - Field Marketing 1 month

    5. 5

      Run

      Quarterly per city.

      Field Marketing Manager / Senior Manager quarterly

    6. 6

      Follow up

      Demo offer within a week.

      Account Partner - Veeva Basics per event

    7. 7

      Measure

      Opportunities and wins.

      Field Marketing Manager / Senior Manager quarterly

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Field Marketing Manager / Senior Manager

    Smallest test

    Run one London roundtable.

    Why it works

    Run a quarterly roundtable in each territory for founders, heads of quality and regulatory at emerging biotechs: one customer speaker, one regulator or auditor topic, no product demo. Follow up with the local page and a Basics demo offer.

    Peers in the room build the trust a small biotech needs to commit, and roundtables create pipeline for new territories.

    Risks and how to handle them

    • Low attendance in small markets

      Combine Nordic cities or run online.

    Evidence

    • HiringAccount Partner - Veeva Basics (London, Copenhagen, Stockholm; posted September 30, 2026): "grow the Veeva Basics footprint", "the only platform of its kind on the market", "Create, run and execute regional communities of practice at an executive level" and "Curate executive level communities and round tables with the support of marketing". Account Partner - SMB roles for Quality Cloud in DACH (Vienna, Basel, Berlin; September 28), France and the Nordics (September 11) join "a foundational team" selling to "small and medium sized biotechs", with "Language: English and German" or "English and French".Source
    • HiringAssociate Manager - Field Marketing (posted October 6, 2026) for Commercial products: "retention marketing, demand generation, digital marketing, events, and ABM", "paid and organic LinkedIn", and "Become an expert end user of Veeva's Marketo instance". Field Marketing Manager / Senior Manager (September 29): integrated plans "for one or two products", webinars, and "drive engagement through database nurture".Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
  • 08

    Veeva is hiring a LIMS Basics launch team to make it "the go-to LIMS solution for biotechs with virtual QC operations". On the Basics site LIMS Basics is one paragraph inside Quality Basics.

    High impactMedium effort First result in 1 quarter Account Partner LIMS Basics

    First action

    Draft the guide outline with the LIMS Basics team.

    How to measure it

    LIMS Basics opportunities

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Write page

      Problem, product, proof.

      Product Marketing Associate Manager - Commercial Content 2 weeks

    2. 2

      Write guide

      Virtual QC.

      Content Marketing - Manager 1 month

    3. 3

      Webinar

      With an early customer.

      Field Marketing Manager / Senior Manager 1 month

    4. 4

      Nurture

      Marketo track for downloads.

      Associate Manager - Field Marketing 2 weeks

    5. 5

      Enable sales

      Talk track.

      Account Partner - LIMS Basics 1 week

    6. 6

      Measure

      Opportunities.

      Associate Manager - Field Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Account Partner LIMS Basics

    Smallest test

    Publish the LIMS Basics page.

    Why it works

    Give LIMS Basics its own page, write a practical guide to running QC with contract labs (specifications, results from CDMOs and testing labs, batch release), and run a webinar with an early customer. Gate only the guide.

    A new product needs its own page and a problem-led asset to start conversations with quality heads.

    Risks and how to handle them

    • Product still changing

      Date the guide and update after each release.

    Evidence

    • HiringAccount Partner - LIMS Basics (Philadelphia, Boston, Dallas): "a foundational member of the Veeva LIMS Basics General Availability launch team" to establish it "as the go-to LIMS solution for biotechs with virtual QC operations".Source
    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • HiringAssociate Manager - Field Marketing (posted October 6, 2026) for Commercial products: "retention marketing, demand generation, digital marketing, events, and ABM", "paid and organic LinkedIn", and "Become an expert end user of Veeva's Marketo instance". Field Marketing Manager / Senior Manager (September 29): integrated plans "for one or two products", webinars, and "drive engagement through database nurture".Source
  • 09

    Basics promises customers can "Graduate to full Vault, no migration required", and the field marketing hire owns retention marketing. A biotech moving into Phase 3 or launch is the moment to add products.

    High impactMedium effort First result in 2 quarters Associate Manager Field Marke…

    First action

    List Basics customers that raised a round or started a new phase this year.

    How to measure it

    Graduations per year

    Now
    –
    Target
    15
    By
    4 quarters

    Steps

    1. 1

      Define triggers

      Funding, phase, users.

      Associate Manager - Field Marketing 2 weeks

    2. 2

      Find graduates

      Past customers who moved up.

      Account Partner - Veeva Basics 2 weeks

    3. 3

      Write assets

      Stories and checklist.

      Content Marketing - Manager 1 month

    4. 4

      Build track

      Marketo.

      Associate Manager - Field Marketing 2 weeks

    5. 5

      Account check-ins

      At trigger.

      Account Partner - Veeva Basics ongoing

    6. 6

      Measure

      Expansion revenue.

      Associate Manager - Field Marketing quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Associate Manager Field Marketing

    Smallest test

    Email the checklist to ten customers.

    Why it works

    Build a Marketo track triggered by growth signals (funding, headcount, new trial phases, user count): case studies of graduates, a readiness checklist and an Account Partner check-in. Show the graduation path on the Basics pages.

    Expansion from existing customers is the cheapest growth, and it turns Basics into the start of a long relationship.

    Risks and how to handle them

    • Customers feel upsold

      Lead with readiness help, not offers.

    Evidence

    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • HiringAssociate Manager - Field Marketing (posted October 6, 2026) for Commercial products: "retention marketing, demand generation, digital marketing, events, and ABM", "paid and organic LinkedIn", and "Become an expert end user of Veeva's Marketo instance". Field Marketing Manager / Senior Manager (September 29): integrated plans "for one or two products", webinars, and "drive engagement through database nurture".Source
    • Your websiteA Veeva announcement of May 20, 2025: "More Than 75 Emerging Biotechs Use Veeva Basics Across Clinical, Regulatory, and Quality".Source
  • 10

    The Vault CRM Suite product marketer owns retention, adoption and cross-sell, and the newest blog post is "Why We Chose Veeva Vault CRM" from BioNTech, Boehringer Ingelheim and GSK. Customers deciding when and how to move want proof from companies like theirs.

    High impactMedium effort First result in 1 quarter Product Marketing Senior Mana…

    First action

    Group existing CRM stories by company size.

    How to measure it

    Customer-account visits to the hub

    Now
    –
    Target
    500 a month
    By
    2 quarters

    Steps

    1. 1

      Gather stories

      Existing CRM go-lives.

      Product Marketing Senior Manager, Vault CRM Suite 2 weeks

    2. 2

      Group by size

      Three tiers.

      Product Marketing Senior Manager, Vault CRM Suite 1 week

    3. 3

      Write checklist

      Planning steps.

      Product Marketing Senior Manager, Vault CRM Suite 2 weeks

    4. 4

      Build hub

      veeva.com.

      Web and Digital Marketing team 2 weeks

    5. 5

      Promote

      Account teams and email.

      Associate Manager - Field Marketing ongoing

    6. 6

      Measure

      Visits and meetings.

      Associate Manager - Field Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Senior Manager, Vault CRM Suite

    Smallest test

    Publish the grouped story list.

    Why it works

    Build one hub: switching stories grouped by size (top 20, mid-size, emerging), typical timelines, what moved and what changed, AI features gained, and a planning checklist. Route visitors to their account team.

    Clear, peer-backed migration stories reduce hesitation and support the cross-sell plan.

    Risks and how to handle them

    • Competitors use the same stories

      Keep detail on outcomes, not features.

    Evidence

    • HiringProduct Marketing Senior Manager, Vault CRM Suite (September 25): "the leading agentic engagement platform for life sciences"; the plan covers "customer retention, adoption, and cross-sell/upsell strategies" and messaging pulled "through to all external channels, web properties, and customer-facing assets". Enterprise Account Partners for Veeva Data Cloud (October 7) are hired "to accelerate a new business line".Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
    • Your websiteHomepage: H1 "Enabling Agentic Biopharma"; "more than 1,500 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs"; Veeva AI, Vault AI agents and Falcon ("Agentic Labor" for drug development) in the menu; regional sites in English, German, Spanish, French, Italian, Chinese, Japanese, Korean and Portuguese.Source
  • 11

    The new content manager is asked for SEO/GEO-optimised libraries across the buyer journey. Veeva has 418 blog posts and 1,000+ resources, but buyers increasingly ask assistants direct questions ("how long does an eTMF migration take?").

    High impactMedium effort First result in 2 quarters Content Marketing Manager

    First action

    Collect 50 questions from the Basics and Safety teams.

    How to measure it

    Cited answer pages

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      Collect questions

      Sales and support.

      Content Marketing - Manager 2 weeks

    2. 2

      Prioritise

      By volume and stage.

      Content Marketing - Manager 1 week

    3. 3

      Write answers

      Short and sourced.

      Content Marketing - Manager 2 months

    4. 4

      Review

      Product experts.

      Product Marketing Associate Manager - Commercial Content ongoing

    5. 5

      Link

      Product pages and llms.txt.

      Web and Digital Marketing team ongoing

    6. 6

      Track

      Citations and traffic.

      Content Marketing - Manager monthly

    First result
    2 quarters
    Cost
    Writing time
    Owner
    Content Marketing Manager

    Smallest test

    Publish ten answers for one product.

    Why it works

    Collect questions from sales calls, support and search data, publish short, sourced answer pages per product with a clear date and author, link them from product pages and llms.txt, and track citations.

    Direct answers earn citations in AI summaries and search snippets, and sales can send them.

    Risks and how to handle them

    • Thin content

      Each answer cites a Veeva source or customer.

    Evidence

    • HiringContent Marketing - Manager (Boston and New York, posted October 1, 2026): build "multi-channel libraries that are SEO/GEO-optimized for discovery and engagement", "map, optimize, and execute content across the buyer journey" and "Measure and report on content performance".Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
    • Your websiteveeva.com publishes an llms.txt (166 lines) describing its clouds and products for AI assistants; it does not mention Veeva Basics.Source
  • 12

    The Veeva Safety marketing director owns release marketing and customer advocacy, and Vault products release three times a year. Release notes reach admins; buyers want to know what changed for pharmacovigilance teams.

    Medium impactMedium effort First result in 1 quarter Marketing Director

    First action

    Pick the headline feature of the next release.

    How to measure it

    Customers enabling the headline feature

    Now
    –
    Target
    30%
    By
    2 quarters

    Steps

    1. 1

      Pick feature

      Per release.

      Marketing Director, Veeva Safety 1 week

    2. 2

      Find customer

      Early adopter.

      Customer Success Manager - Commercial Content 2 weeks

    3. 3

      Write story

      Before and after.

      Content Marketing - Manager 2 weeks

    4. 4

      Record video

      Five minutes.

      Marketing Director, Veeva Safety 1 week

    5. 5

      Webinar

      Safety leaders.

      Field Marketing Manager / Senior Manager per release

    6. 6

      Measure

      Feature adoption.

      Marketing Director, Veeva Safety per release

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing Director, Veeva Safety

    Smallest test

    Do it for the next release.

    Why it works

    For each release, publish one short piece showing a customer's before and after on a new feature, a five-minute video, and a webinar for safety leaders. Feed the best into sales decks.

    Regular, concrete proof keeps customers adopting new features and gives prospects reasons to switch.

    Risks and how to handle them

    • Customers slow to approve

      Line up the customer before the release.

    Evidence

    • HiringMarketing Director for Veeva Safety (August 6): global marketing for "our industry-leading pharmacovigilance platform" through "product launches, release marketing, sales enablement, customer advocacy, and thought leadership".Source
    • YouTubeVeeva's YouTube channel: 8,130 subscribers, 188 videos and about 320,000 total views.Source
    • HiringProduct Marketing Associate Manager - Commercial Content (September 4): "Proactively identify customer success and bring those stories to life" and "maintain a library of sales tools, such as customer presentations and competitive materials". Customer Success Managers - Commercial Content (October 8) support PromoMats and Medical customers and "Facilitate customer-to-customer or customer-to-Veeva connections".Source
  • 13

    Commercial Content success managers are asked to "Facilitate customer-to-customer" connections, and product marketing must "bring those stories to life". The two jobs can feed each other.

    Medium impactLow effort First result in 1 quarter Customer Success Manager Comm…

    First action

    Pick the first topic with three customers.

    How to measure it

    Stories per quarter

    Now
    –
    Target
    2
    By
    2 quarters

    Steps

    1. 1

      Pick topic

      With customers.

      Customer Success Manager - Commercial Content 1 week

    2. 2

      Invite

      20 customers.

      Customer Success Manager - Commercial Content 2 weeks

    3. 3

      Run

      Quarterly.

      Customer Success Manager - Commercial Content quarterly

    4. 4

      Capture

      With permission.

      Product Marketing Associate Manager - Commercial Content per session

    5. 5

      Publish

      Stories and tools.

      Product Marketing Associate Manager - Commercial Content per session

    6. 6

      Measure

      Attendance and stories.

      Customer Success Manager - Commercial Content quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Customer Success Manager Commercial Content

    Smallest test

    Run one session.

    Why it works

    Run a quarterly online circle for PromoMats and Medical customers on one topic (faster MLR review, AI in content), record the best practices with permission and turn them into stories and sales tools.

    Customers value peer learning, and the circle becomes a steady source of proof for marketing.

    Risks and how to handle them

    • Competitive sensitivity between customers

      Keep topics operational, not strategic.

    Evidence

    • HiringProduct Marketing Associate Manager - Commercial Content (September 4): "Proactively identify customer success and bring those stories to life" and "maintain a library of sales tools, such as customer presentations and competitive materials". Customer Success Managers - Commercial Content (October 8) support PromoMats and Medical customers and "Facilitate customer-to-customer or customer-to-Veeva connections".Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
  • 14

    The Crossix VP of Marketing is asked to build a content engine and "derivative content for vertical sub-segments". Brand teams in oncology, rare disease and consumer health ask different measurement questions.

    High impactMedium effort First result in 2 quarters Vice President of Marketing C…

    First action

    Choose the first study topic with Crossix strategy.

    How to measure it

    Content-sourced opportunities

    Now
    –
    Target
    +30%
    By
    3 quarters

    Steps

    1. 1

      Pick topic

      Quarterly.

      Vice President of Marketing - Crossix 2 weeks

    2. 2

      Analyse

      Aggregated data.

      Crossix Analytics 1 month

    3. 3

      Write flagship

      Main study.

      Content Marketing - Manager 1 month

    4. 4

      Cut versions

      By therapy area.

      Content Marketing - Manager 2 weeks

    5. 5

      Launch

      Audience Day and webinar.

      Vice President of Marketing - Crossix quarterly

    6. 6

      Measure

      Opportunities.

      Vice President of Marketing - Crossix quarterly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Vice President of Marketing Crossix

    Smallest test

    Publish one therapy-area version of an existing study.

    Why it works

    Publish one flagship measurement study a quarter (for example, what drives DTC media effectiveness), then cut versions by therapy area and channel with relevant benchmarks, a webinar and sales one-pagers. Launch the biggest at Crossix Audience Day.

    Segmented versions make one research effort relevant to many buyers.

    Risks and how to handle them

    • Data privacy

      Use aggregated, privacy-safe results only.

    Evidence

    • HiringVice President of Marketing - Crossix (September 11): "Build and scale a multi-channel content engine" and "adapt assets into high-quality derivative content for vertical sub-segments", supporting "Veeva Summit and Crossix Audience Day" for the Measurement and Audience products.Source
  • 15

    Veeva is building a foundational team for European CROs and its Development Cloud marketing director runs ABM. Veeva has a CRO partners page, but CROs buy for their own operations and also influence sponsors' systems.

    High impactMedium effort First result in 2 quarters Director Integrated and Field…

    First action

    Agree the target CRO list.

    How to measure it

    Target-account opportunities

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Pick accounts

      30 CROs.

      Account Partner - CRO 2 weeks

    2. 2

      Account plans

      Per CRO.

      Account Partner - CRO 1 month

    3. 3

      Build page

      CRO-specific.

      Content Marketing - Manager 1 month

    4. 4

      Case story

      CRO customer.

      Product Marketing Associate Manager - Commercial Content 1 month

    5. 5

      Events

      Small dinners.

      Field Marketing Manager / Senior Manager quarterly

    6. 6

      Measure

      Engagement and pipeline.

      Director - Integrated and Field Marketing monthly

    First result
    2 quarters
    Cost
    Event and ad budget
    Owner
    Director Integrated and Field Marketing

    Smallest test

    Run one CRO dinner.

    Why it works

    Pick 30 target CROs, build account plans with the CRO Account Partners, create a CRO-specific page and case story (study start-up speed, sponsor collaboration), and run small dinners at major clinical operations events.

    ABM focuses a small team on accounts that matter, and CRO wins carry into sponsors.

    Risks and how to handle them

    • Long sales cycles

      Track engagement as a leading measure.

    Evidence

    • HiringDirector - Integrated and Field Marketing, Development Cloud North America (August 6): "digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, customer advocacy, and sales enablement". Account Partner - CRO roles (Barcelona, Berlin, Cambridge; September 15) form "the foundational team representing the Veeva Development Cloud for European Contract Research Organisations".Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
  • 16

    Veeva runs major Summits and many events, but its YouTube channel has about 8,000 subscribers and 320,000 total views across 188 videos, very small next to its customer base.

    Medium impactLow effort First result in 1 quarter Field Marketing Manager / Sen…

    First action

    Pick ten customer sessions from the last Summit.

    How to measure it

    Monthly views

    Now
    –
    Target
    3x
    By
    2 quarters

    Steps

    1. 1

      Pick sessions

      Customer-led.

      Field Marketing Manager / Senior Manager 1 week

    2. 2

      Clear rights

      Speaker approvals.

      Field Marketing Manager / Senior Manager 2 weeks

    3. 3

      Cut clips

      5-10 minutes.

      Creative Services 1 month

    4. 4

      Publish

      Playlists by product.

      Content Marketing - Manager weekly

    5. 5

      Cross-link

      Stories and product pages.

      Web and Digital Marketing team ongoing

    6. 6

      Measure

      Views and leads.

      Content Marketing - Manager monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Field Marketing Manager / Senior Manager

    Smallest test

    Publish ten clips.

    Why it works

    Publish the best customer-led Summit sessions, cut into 5-10 minute topics with clear titles ("How X cut eTMF inspection prep"), add playlists by product, and link them from customer stories.

    Buyers research on YouTube and assistants cite video; session footage already exists.

    Risks and how to handle them

    • Customer approval

      Ask at speaker sign-up.

    Evidence

    • YouTubeVeeva's YouTube channel: 8,130 subscribers, 188 videos and about 320,000 total views.Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
    • HiringDirector - Integrated and Field Marketing, Development Cloud North America (August 6): "digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, customer advocacy, and sales enablement". Account Partner - CRO roles (Barcelona, Berlin, Cambridge; September 15) form "the foundational team representing the Veeva Development Cloud for European Contract Research Organisations".Source
  • 17

    Real visitors pass Core Web Vitals, but field load time is 11% slower than before, and Google's phone test shows nearly 4 seconds of render-blocking requests and unused CSS and JavaScript.

    Low impactMedium effort First result in 1 month Web and Digital Marketing team

    First action

    List render-blocking files in the PageSpeed report.

    How to measure it

    Mobile score

    Now
    –
    Target
    80+
    By
    60 days

    Steps

    1. 1

      Audit

      Render-blocking files.

      Web and Digital Marketing team 1 day

    2. 2

      Defer scripts

      Non-critical.

      Web and Digital Marketing team 1 week

    3. 3

      Critical CSS

      Inline.

      Web and Digital Marketing team 1 week

    4. 4

      Remove unused

      Theme assets.

      Web and Digital Marketing team 1 week

    5. 5

      Re-test

      PageSpeed.

      Web and Digital Marketing team 1 day

    6. 6

      Watch field data

      Monthly.

      Web and Digital Marketing team monthly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Web and Digital Marketing team

    Smallest test

    Defer one large script.

    Why it works

    Defer non-critical scripts, inline critical CSS, remove unused theme CSS and JavaScript, and re-test monthly.

    Keeping speed ahead of growth protects search and paid landing performance.

    Risks and how to handle them

    • Breaking tracking

      Test Marketo and analytics after each change.

    Evidence

    • Google PageSpeedHomepage: mobile performance 62 (desktop 95); in the phone test the main content shows at 11.1s, with about 3.9s of render-blocking requests and 1.2s each of unused CSS and JavaScript. Real Chrome visitors pass Core Web Vitals (LCP 1.7s, INP 140ms, CLS 0), though field LCP is 11% slower than before.Source

Big bets 3

Larger plays that can change the trajectory.

  • 18

    Basics promises "Live in Weeks, Not Months" with pre-configured, pre-validated applications, and a Demo Center already exists. Emerging biotechs with small teams want to try before a sales cycle.

    High impactHigh effort First result in 3 quarters Account Partner Veeva Basics

    First action

    Pick one Basics app for a pilot sandbox.

    How to measure it

    Trial-to-opportunity rate

    Now
    –
    Target
    30%
    By
    3 quarters

    Steps

    1. 1

      Pick app

      QualityDocs Basics.

      Account Partner - Veeva Basics 2 weeks

    2. 2

      Build sandbox

      Sample data.

      Basics Product Team 1 quarter

    3. 3

      Guided tasks

      Five steps.

      Product Marketing Associate Manager - Commercial Content 1 month

    4. 4

      Price estimate

      By users.

      Account Partner - Veeva Basics 1 month

    5. 5

      Route

      To Account Partners.

      Associate Manager - Field Marketing 2 weeks

    6. 6

      Pilot

      One region.

      Account Partner - Veeva Basics 1 quarter

    7. 7

      Measure

      Conversions.

      Associate Manager - Field Marketing monthly

    First result
    3 quarters
    Cost
    Product time
    Owner
    Account Partner Veeva Basics

    Smallest test

    Offer guided Demo Center tours with a price estimate.

    Why it works

    Offer a 14-day sandbox of a Basics application with sample data, guided tasks, a price estimate by user count and a one-click call with the territory Account Partner. Measure trial-to-opportunity rates.

    A low-friction trial matches how small companies buy and gives Account Partners informed prospects.

    Risks and how to handle them

    • Trials without intent

      Qualify by company profile before access.

    Evidence

    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • HiringAccount Partner - Veeva Basics (London, Copenhagen, Stockholm; posted September 30, 2026): "grow the Veeva Basics footprint", "the only platform of its kind on the market", "Create, run and execute regional communities of practice at an executive level" and "Curate executive level communities and round tables with the support of marketing". Account Partner - SMB roles for Quality Cloud in DACH (Vienna, Basel, Berlin; September 28), France and the Nordics (September 11) join "a foundational team" selling to "small and medium sized biotechs", with "Language: English and German" or "English and French".Source
    • Competitor researchRivals' own homepages: Qualio, "The Agentic Compliance Platform for Life Sciences", "Trusted by 500+ life sciences companies"; MasterControl, "modern MES and QMS" for regulated industries; Medidata, "Unified Life Science Platform"; Salesforce, "Healthcare AI that connects across every system".Source
  • 19

    More than 75 emerging biotechs use Basics, and Veeva runs a Basics Summit. No one publishes how fast small biotechs set up quality, regulatory and clinical systems, or what it costs them in staff time.

    High impactMedium effort First result in 3 quarters Content Marketing Manager

    First action

    Survey 20 Basics customers.

    How to measure it

    Downloads

    Now
    –
    Target
    3,000
    By
    1 year

    Steps

    1. 1

      Design survey

      Ten questions.

      Content Marketing - Manager 2 weeks

    2. 2

      Collect

      Customers and prospects.

      Account Partner - Veeva Basics 2 months

    3. 3

      Analyse

      By stage and size.

      Content Marketing - Manager 1 month

    4. 4

      Write

      Report.

      Content Marketing - Manager 1 month

    5. 5

      Launch

      Basics Summit.

      Field Marketing Manager / Senior Manager 1 month

    6. 6

      Use in sales

      Account Partner decks.

      Account Partner - Veeva Basics ongoing

    First result
    3 quarters
    Cost
    Survey incentives
    Owner
    Content Marketing Manager

    Smallest test

    Publish one chart from 20 responses.

    Why it works

    With customer consent, publish an annual benchmark: time to go live, audit outcomes, team sizes, submission timelines by stage. Present it at the Basics Summit and roundtables.

    Original data earns press and citations, and positions Basics as the standard.

    Risks and how to handle them

    • Small sample

      Report ranges and say so.

    Evidence

    • Your websiteA Veeva announcement of May 20, 2025: "More Than 75 Emerging Biotechs Use Veeva Basics Across Clinical, Regulatory, and Quality".Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source
    • HiringAccount Partner - Veeva Basics (London, Copenhagen, Stockholm; posted September 30, 2026): "grow the Veeva Basics footprint", "the only platform of its kind on the market", "Create, run and execute regional communities of practice at an executive level" and "Curate executive level communities and round tables with the support of marketing". Account Partner - SMB roles for Quality Cloud in DACH (Vienna, Basel, Berlin; September 28), France and the Nordics (September 11) join "a foundational team" selling to "small and medium sized biotechs", with "Language: English and German" or "English and French".Source
  • 20

    The new Veeva Digital Events services lead must "articulate clear ROI" and standardise HCP events. Brand teams struggle to compare event formats.

    Medium impactHigh effort First result in 3 quarters Director Strategy & Business…

    First action

    Pull aggregated event metrics.

    How to measure it

    Services opportunities from the calculator

    Now
    –
    Target
    20 a quarter
    By
    3 quarters

    Steps

    1. 1

      Pick metrics

      Five.

      Director - Strategy & Business Development, Veeva Digital Events 2 weeks

    2. 2

      Aggregate data

      Privacy-safe.

      Veeva Analytics 1 month

    3. 3

      Build calculator

      Web.

      Web and Digital Marketing team 1 month

    4. 4

      Publish benchmark

      Report.

      Content Marketing - Manager 1 month

    5. 5

      Enable sales

      Training.

      Director - Strategy & Business Development, Veeva Digital Events 2 weeks

    6. 6

      Measure

      Leads.

      Associate Manager - Field Marketing monthly

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Director Strategy & Business Development, Veeva Digital Events

    Smallest test

    Share the benchmark with five accounts.

    Why it works

    Publish benchmarks from aggregated event data (attendance, follow-up, cost per engaged HCP by format) and a calculator that estimates ROI for a planned programme, with a call to the services team.

    A calculator turns a services sale into a business case buyers can share internally.

    Risks and how to handle them

    • Benchmarks questioned

      Show ranges and methods.

    Evidence

    • HiringDirector - Strategy & Business Development, Veeva Digital Events Services (September 28): "standardize and elevate HCP engagements across the end-to-end event lifecycle" and "articulate clear ROI to life sciences customers". Every Veeva post says the company "surpassed $3B in revenue in our last fiscal year"; the Lever board lists 931 open posts.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 21

    The Basics team is building territories from scratch in the UK, Nordics, DACH and France. Incubators, accelerators and life sciences investors see new biotechs before they choose systems.

    Medium impactMedium effort First result in 2 quarters Account Partner Veeva Basics

    First action

    List three incubators per territory.

    How to measure it

    Partner-sourced opportunities

    Now
    –
    Target
    10 a quarter
    By
    3 quarters

    Steps

    1. 1

      List partners

      Per territory.

      Account Partner - Veeva Basics 2 weeks

    2. 2

      Design package

      Startup offer.

      Account Partner - Veeva Basics 1 month

    3. 3

      Sign partners

      Two per territory.

      Account Partner - Veeva Basics 1 quarter

    4. 4

      Run briefings

      Quarterly.

      Field Marketing Manager / Senior Manager quarterly

    5. 5

      Track referrals

      In the CRM.

      Associate Manager - Field Marketing ongoing

    6. 6

      Review

      Wins by partner.

      Account Partner - Veeva Basics quarterly

    First result
    2 quarters
    Cost
    Package costs
    Owner
    Account Partner Veeva Basics

    Smallest test

    Run one founder briefing.

    Why it works

    Partner with a few incubators and investors per territory: a founder briefing on "systems you need before your first inspection", a startup package (onboarding help, training), and a referral path to the Account Partner.

    Partners bring companies at the moment they need systems, before a competitor does.

    Risks and how to handle them

    • Too early to buy

      Nurture until funding or first trial.

    Evidence

    • HiringAccount Partner - Veeva Basics (London, Copenhagen, Stockholm; posted September 30, 2026): "grow the Veeva Basics footprint", "the only platform of its kind on the market", "Create, run and execute regional communities of practice at an executive level" and "Curate executive level communities and round tables with the support of marketing". Account Partner - SMB roles for Quality Cloud in DACH (Vienna, Basel, Berlin; September 28), France and the Nordics (September 11) join "a foundational team" selling to "small and medium sized biotechs", with "Language: English and German" or "English and French".Source
    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • Your websiteA Veeva announcement of May 20, 2025: "More Than 75 Emerging Biotechs Use Veeva Basics Across Clinical, Regulatory, and Quality".Source
  • 22

    Emerging biotechs outsource trials to CROs and often take their advice on systems. Veeva is building a European CRO team and has a CRO partners programme.

    Medium impactMedium effort First result in 2 quarters Account Partner CRO

    First action

    Ask two CRO partners which sponsors lack systems.

    How to measure it

    CRO-referred opportunities

    Now
    –
    Target
    8 a quarter
    By
    3 quarters

    Steps

    1. 1

      Pick CROs

      Two partners.

      Account Partner - CRO 2 weeks

    2. 2

      Build kit

      Sponsor starter.

      Product Marketing Associate Manager - Commercial Content 1 month

    3. 3

      Webinars

      Co-hosted.

      Field Marketing Manager / Senior Manager quarterly

    4. 4

      Referral path

      To Basics Account Partners.

      Associate Manager - Field Marketing 2 weeks

    5. 5

      Track

      Opportunities.

      Associate Manager - Field Marketing monthly

    6. 6

      Expand

      More CROs.

      Account Partner - CRO quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Account Partner CRO

    Smallest test

    Pilot with one CRO.

    Why it works

    Give CRO partners a "sponsor starter" kit (which Basics apps make outsourced trials smoother, shared document workflows), co-host webinars, and track sponsor referrals.

    CROs reach many small sponsors at once, and shared systems make their own work easier.

    Risks and how to handle them

    • Partner conflicts

      Keep it advisory with clear rules.

    Evidence

    • HiringDirector - Integrated and Field Marketing, Development Cloud North America (August 6): "digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, customer advocacy, and sales enablement". Account Partner - CRO roles (Barcelona, Berlin, Cambridge; September 15) form "the foundational team representing the Veeva Development Cloud for European Contract Research Organisations".Source
    • Your websiteveevabasics.veeva.com is a single English page off the main domain, with no canonical tag and no sitemap; Quality, RIM, Clinical, Medical and Commercial Basics are sections of that one page. Contact is one form, an email address and a US phone number. It promises "Live in Weeks, Not Months" and "Graduate to full Vault, no migration required", and quotes emerging biotechs, including the Head of Quality of a German biotech (checked October 21, 2026).Source
    • Your websiteSitemap (October 21, 2026): 579 customer stories, none of them about Veeva Basics by URL; over 1,000 resources, of which about 156 are announcements (slugs with "announces", "selects", "commits", "launch" and similar); 418 blog posts, the newest "Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim and GSK"; 36 event pages including a Veeva Basics Summit.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
More example playbooks and reviews
ProgrammableDigital

Show Veeva Systems’s product working

Turn screenshots or the website into an animated product demo in its own brand, for the homepage, launch posts and outreach in this playbook.

Make a demo (opens programmable.digital in a new tab)

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Veeva Systems did not commission, review or endorse it, and Programmable is not affiliated with Veeva Systems. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Veeva Systems runs its business.

Something wrong, or do you represent Veeva Systems? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Basics pages in German and French, the emerging-biotech hub, llms.txt and Basics sitemap, resources clean-up, menu fixes and the first Basics customer stories; start the YouTube library.

  2. Days 31 to 6012 ideas

    Roundtables, LIMS Basics launch, graduation path, CRM switching hub, answer pages, Safety release stories, PromoMats circle, Crossix studies, CRO ABM and homepage speed; incubator and CRO referral pilots.

  3. Days 61 to 903 ideas

    Commit to the big bets: a self-serve Basics trial, the emerging biotech benchmark and the Digital Events ROI calculator.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value purpose-built for life sciences. The most cited problem: inspection readiness with small teams.

  • One platform across R&D, quality and commercial
  • Disconnected systems and manual work
  • In their words: “inspection ready”

Market

Competitive landscape

5 competitors compared: Medidata, Salesforce, Qualio, MasterControl and 1 more.

  • Gap to exploit: Local-language entry offers for European emerging biotechs
  • Medidata: Narrower outside clinical
  • Salesforce: Less life-sciences-specific content and quality

Hiring signals

Veeva's marketing and sales hiring points at new segments rather than its core: foundational teams for Basics and Quality Cloud among emerging and mid-size biotechs in the UK, Nordics, DACH and France, with…

  • Account Partner - Veeva Basics (London, Copenhagen, Stockholm): Grow Basics; run executive communities. Ideas 1, 7, 21.
  • Account Partner - SMB - DACH: Foundational team for small biotechs, English and German. Idea 1.
  • Account Partner - LIMS Basics: LIMS Basics general availability launch. Idea 8.

From the team that wrote this playbook

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  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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