VEIR growth playbook

Make a two-page datasheet per variant (SL-AC, SL-DC, ST): ratings (voltage, current, MW per circuit), cable diameter, termination footprint, cooling system footprint and utility needs, maximum run length, bend radius and installation notes, standards status, and a rendered cutaway from the CAD files. Put a download button and the key table on each product page, ungated or with an email-only form, and track downloads by company.

Engineers shortlist with datasheets, and every download from a hyperscaler or EPC domain is a signal for the commercial team.

[ ] Product name and variant (SL-AC, SL-DC, ST)
[ ] Voltage and configuration
[ ] Power and current per circuit
[ ] Cable outer diameter and weight per metre
[ ] Termination unit footprint
[ ] Cooling system footprint and utilities
[ ] Maximum run length
[ ] Bend radius and pulling notes
[ ] Standards and listing status
[ ] Rendered cutaway
[ ] Version and date

• Specs still changing

  Mark values as preliminary and date each version.

• Competitors read them

  Publish ratings, not design details.

• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source
• Your websiteLow Voltage Solutions: the SL Series "supports both 480 VAC and 800 VDC implementations" and "scales from 3 to 10 megawatts (MW) of power capacity in a 4-inch diameter cable"; four components (conductor assembly, termination units, liquid nitrogen cooling system, operations and maintenance control system); SL-AC and SL-DC variants, with "Up to 2 unipolar circuits ... each one carrying up to 5 MW of power at 800 VDC". The page notes rack power "historically ranged from 10 – 30 kW" and is "now moving toward hundreds of kilowatts", with a shift toward DC distribution.Source
• Your websiteMedium Voltage Solutions: the ST Series for "behind-the-meter and grid connection applications"; "At 34.5 kV, a VEIR ST conductor assembly can deliver >200 MW in an approximately 6-inch diameter cable"; "5× Less Excavation", "3–6 Months Faster", "50% Lower Costs" (up to); a closed-loop design for distances up to 2 miles, with "10 miles or beyond" planned.Source
• Your websiteResources (checked October 22, 2026): one brochure ("VEIR Data Center Solutions", April 8, 2026), two white papers (April 1 and June 16, 2026, the latter on lifecycle emissions of superconducting feeders) and videos (the STAR demonstration, a CTO interview and a webinar). There is no datasheet, spec sheet, guide specification or CAD/BIM download for the SL or ST Series.Source
• HiringSr. Principal Technical Product Manager: owns strategy across the "low voltage (SL Series) and medium voltage (ST Series) product lines"; deliverables include a "Product Requirements Document, guide specification, Cost of Goods Sold (COGS) model, serviceability strategy, customer-facing product and use case presentations"; joins "client, partner, and investor meetings"; shapes "joint development with OEM partners"; and supports Solutions Engineering on "LV AC, LV DC, and MV reference designs" for "hyperscale, neocloud and colocation customers".Source

Change the sitemap generator to output /news/ URLs, redirect /articles/... to /news/... in case any links use the old path, remove /pookla from the sitemap and unpublish or noindex it, and resubmit the sitemap in Search Console.

The news section carries VEIR's biggest proof points; it should be the easiest part of the site to find.

• Other paths drift again

  Add a check to the deploy process.

• Your websiteSitemap (39 URLs, re-checked October 22, 2026): all 25 news entries are listed at /articles/<slug>, and every sampled one returns "Page not found" (404, noindex), while the same stories live at /news/<slug>. The sitemap also lists /pookla, an unfinished copy of the solutions content with repeated blocks, under the homepage title.Source
• Your websiteOctober 8, 2026: VEIR closed "an oversubscribed $110 million Series C financing round co-led by Matter Venture Partners and Tyche Partners, with participation from LG Technology Ventures, Gates Frontier, Sabanci Climate Ventures, and Hui Capital", bringing total capital raised to $225 million.Source
• Your websiteSTAR (Superconducting Technology for AI Racks) demonstration: "more than 3 megawatts (MWs) of power in a simulated environment"; "up to 10 times greater power and over 5 times the distance of conventional options"; compatible with "advanced AC and DC architectures (including 800VDC formats)".Source

Agree one claims sheet with engineering (each number, its condition and its source test), update the homepage, meta description, solutions, STAR and brochure to match, and footnote each figure with its basis. Give the designer the sheet as the single source for all assets.

Consistent, sourced numbers build credibility with engineers and protect the company in proposals.

• Smaller numbers look weaker

  State conditions; engineers trust specific over large.

• Your websiteHomepage: "VEIR unlocks the next generation of AI computing infrastructure with superconducting power solutions"; figures "10x The power density of traditional (copper) solutions", "99.99% Availability", "7x Reduction of losses", "80% Reduction in copper tonnage (up to)", "35% Shortened timeline", "60% Less installation labor". The meta description that search results show says "superconducting power lines that offer 5-10x greater transfer capacity and 90% less resistive line losses".Source
• Your websiteLow Voltage Solutions: the SL Series "supports both 480 VAC and 800 VDC implementations" and "scales from 3 to 10 megawatts (MW) of power capacity in a 4-inch diameter cable"; four components (conductor assembly, termination units, liquid nitrogen cooling system, operations and maintenance control system); SL-AC and SL-DC variants, with "Up to 2 unipolar circuits ... each one carrying up to 5 MW of power at 800 VDC". The page notes rack power "historically ranged from 10 – 30 kW" and is "now moving toward hundreds of kilowatts", with a shift toward DC distribution.Source
• Your websiteSTAR (Superconducting Technology for AI Racks) demonstration: "more than 3 megawatts (MWs) of power in a simulated environment"; "up to 10 times greater power and over 5 times the distance of conventional options"; compatible with "advanced AC and DC architectures (including 800VDC formats)".Source
• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source

Write a unique title and description for every page: About (superconducting power delivery for AI data centers), STAR (3 MW superconducting demonstration for AI racks), Contact (talk to VEIR about a data center project), Resources, Careers and each news story.

Distinct, current titles improve click-through and stop search results from showing the old positioning.

• None

  Low-risk change.

• Your websitePage titles and descriptions still carry the earlier positioning or none at all: the About page title is "About VEIR | Advancing Electric Transmission Lines" and its description talks of helping "data centers, energy producers, and utilities to rapidly accelerate growth in electric transmission capacity"; Contact, STAR and /pookla all use the homepage title "VEIR | Superconducting Data Centers".Source
• HiringVEIR's description in every job post: "a U.S.-based designer and manufacturer of category-defining superconducting power delivery systems"; "~10× higher power density than conventional options, enabling 'speed-to-power'"; "VEIR's initial focus is AI data centers behind the meter, with solutions engineered for repeatable deployment through reference designs and integrated controls".Source
• Your websiteSTAR (Superconducting Technology for AI Racks) demonstration: "more than 3 megawatts (MWs) of power in a simulated environment"; "up to 10 times greater power and over 5 times the distance of conventional options"; compatible with "advanced AC and DC architectures (including 800VDC formats)".Source

Replace it with a short project form: organisation type (hyperscaler, colocation, EPC, OEM, utility, other), LV or MV, power in MW, run length, site stage (planning, design, construction) and target energisation date. Route qualified projects to the commercial team within a day and send a datasheet matching the answer.

Qualified intake lets a small commercial team answer the right projects first and gives product a view of demand.

• Fewer general inquiries

  Keep a short "other" option.

• Your websiteContact page: one general form with Full Name, Role, Company, Email, "What can we help you with?" and a required "Date" field. It does not ask for voltage class, power, distance, site stage or timeline.Source
• HiringSr. Principal Technical Product Manager: owns strategy across the "low voltage (SL Series) and medium voltage (ST Series) product lines"; deliverables include a "Product Requirements Document, guide specification, Cost of Goods Sold (COGS) model, serviceability strategy, customer-facing product and use case presentations"; joins "client, partner, and investor meetings"; shapes "joint development with OEM partners"; and supports Solutions Engineering on "LV AC, LV DC, and MV reference designs" for "hyperscale, neocloud and colocation customers".Source
• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source

Add a sign-up to the news and resources pages, and send a short quarterly update: test results, new datasheets, events and hiring. Import contacts from events and inquiries who agreed to hear from VEIR.

Long, technical buying cycles need regular, low-pressure contact, and a list is an asset VEIR owns.

• Too little news

  Quarterly is enough; skip filler.

• Your websiteNewsroom and channels: the most recent newsletter in the news archive is "VEIR Quarterly Newsletter: July 2023" and the site has no newsletter sign-up; the YouTube channel has 14 videos and 36 subscribers.Source
• Your websiteOctober 8, 2026: VEIR closed "an oversubscribed $110 million Series C financing round co-led by Matter Venture Partners and Tyche Partners, with participation from LG Technology Ventures, Gates Frontier, Sabanci Climate Ventures, and Hui Capital", bringing total capital raised to $225 million.Source
• Your websiteSTAR (Superconducting Technology for AI Racks) demonstration: "more than 3 megawatts (MWs) of power in a simulated environment"; "up to 10 times greater power and over 5 times the distance of conventional options"; compatible with "advanced AC and DC architectures (including 800VDC formats)".Source

Publish the guide specification for the SL Series (and ST when ready) in the standard three-part format used in construction specifications, as Word and PDF, with an email-only download. Offer a review call with Solutions Engineering for any project that uses it.

Being written into the specification early is how new electrical products win projects, often before procurement starts.

• Spec ahead of listings

  State listing status plainly in the spec.

• HiringSr. Principal Technical Product Manager: owns strategy across the "low voltage (SL Series) and medium voltage (ST Series) product lines"; deliverables include a "Product Requirements Document, guide specification, Cost of Goods Sold (COGS) model, serviceability strategy, customer-facing product and use case presentations"; joins "client, partner, and investor meetings"; shapes "joint development with OEM partners"; and supports Solutions Engineering on "LV AC, LV DC, and MV reference designs" for "hyperscale, neocloud and colocation customers".Source
• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source
• Your websiteResources (checked October 22, 2026): one brochure ("VEIR Data Center Solutions", April 8, 2026), two white papers (April 1 and June 16, 2026, the latter on lifecycle emissions of superconducting feeders) and videos (the STAR demonstration, a CTO interview and a webinar). There is no datasheet, spec sheet, guide specification or CAD/BIM download for the SL or ST Series.Source

Publish simplified 3D blocks (termination units, conductor assembly cross-section, liquid nitrogen system) in common CAD and BIM formats, with clearances and connection points, behind an email-only form.

Design files put VEIR into early layouts, and each download names a project team.

• IP exposure

  Publish envelopes, not internals.

• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source
• Your websiteLow Voltage Solutions: the SL Series "supports both 480 VAC and 800 VDC implementations" and "scales from 3 to 10 megawatts (MW) of power capacity in a 4-inch diameter cable"; four components (conductor assembly, termination units, liquid nitrogen cooling system, operations and maintenance control system); SL-AC and SL-DC variants, with "Up to 2 unipolar circuits ... each one carrying up to 5 MW of power at 800 VDC". The page notes rack power "historically ranged from 10 – 30 kW" and is "now moving toward hundreds of kilowatts", with a shift toward DC distribution.Source
• Your websiteMedium Voltage Solutions: the ST Series for "behind-the-meter and grid connection applications"; "At 34.5 kV, a VEIR ST conductor assembly can deliver >200 MW in an approximately 6-inch diameter cable"; "5× Less Excavation", "3–6 Months Faster", "50% Lower Costs" (up to); a closed-loop design for distances up to 2 miles, with "10 miles or beyond" planned.Source
• Your websiteResources (checked October 22, 2026): one brochure ("VEIR Data Center Solutions", April 8, 2026), two white papers (April 1 and June 16, 2026, the latter on lifecycle emissions of superconducting feeders) and videos (the STAR demonstration, a CTO interview and a webinar). There is no datasheet, spec sheet, guide specification or CAD/BIM download for the SL or ST Series.Source

For each reference design, publish a page with a one-line diagram, where VEIR sits (power block, white space feeders, campus tie line), the equipment it connects to, the space and copper it saves, and a request for the full design pack.

Reference designs turn a new technology into a familiar layout and shorten the first engineering conversation.

• Partner sensitivities

  Use generic equipment names.

• HiringVEIR's description in every job post: "a U.S.-based designer and manufacturer of category-defining superconducting power delivery systems"; "~10× higher power density than conventional options, enabling 'speed-to-power'"; "VEIR's initial focus is AI data centers behind the meter, with solutions engineered for repeatable deployment through reference designs and integrated controls".Source
• HiringSr. Principal Technical Product Manager: owns strategy across the "low voltage (SL Series) and medium voltage (ST Series) product lines"; deliverables include a "Product Requirements Document, guide specification, Cost of Goods Sold (COGS) model, serviceability strategy, customer-facing product and use case presentations"; joins "client, partner, and investor meetings"; shapes "joint development with OEM partners"; and supports Solutions Engineering on "LV AC, LV DC, and MV reference designs" for "hyperscale, neocloud and colocation customers".Source
• News coverageVEIR plans to use the Series C "to expand manufacturing, advance its product portfolio and support initial commercial projects" and "is now working with customers and industry partners on commercial deployments and reference designs for AI facilities"; CEO: the round moves VEIR "from demonstrating the potential of superconducting power delivery to manufacturing and deploying systems at commercial scale".Source
• Your websiteLow Voltage Solutions: the SL Series "supports both 480 VAC and 800 VDC implementations" and "scales from 3 to 10 megawatts (MW) of power capacity in a 4-inch diameter cable"; four components (conductor assembly, termination units, liquid nitrogen cooling system, operations and maintenance control system); SL-AC and SL-DC variants, with "Up to 2 unipolar circuits ... each one carrying up to 5 MW of power at 800 VDC". The page notes rack power "historically ranged from 10 – 30 kW" and is "now moving toward hundreds of kilowatts", with a shift toward DC distribution.Source
• Your websiteMedium Voltage Solutions: the ST Series for "behind-the-meter and grid connection applications"; "At 34.5 kV, a VEIR ST conductor assembly can deliver >200 MW in an approximately 6-inch diameter cable"; "5× Less Excavation", "3–6 Months Faster", "50% Lower Costs" (up to); a closed-loop design for distances up to 2 miles, with "10 miles or beyond" planned.Source

Build a simple calculator: inputs MW, voltage (480 VAC, 800 VDC, 34.5 kV) and run length; outputs the conventional cable or busway equivalent, copper tonnage, tray or duct space, losses and the VEIR equivalent, with assumptions shown. Offer a full study by email.

Personal numbers are more persuasive than headline claims, and the inputs qualify the lead.

• Over-simplified results

  Show assumptions and ranges.

• Your websiteHomepage: "VEIR unlocks the next generation of AI computing infrastructure with superconducting power solutions"; figures "10x The power density of traditional (copper) solutions", "99.99% Availability", "7x Reduction of losses", "80% Reduction in copper tonnage (up to)", "35% Shortened timeline", "60% Less installation labor". The meta description that search results show says "superconducting power lines that offer 5-10x greater transfer capacity and 90% less resistive line losses".Source
• Your websiteLow Voltage Solutions: the SL Series "supports both 480 VAC and 800 VDC implementations" and "scales from 3 to 10 megawatts (MW) of power capacity in a 4-inch diameter cable"; four components (conductor assembly, termination units, liquid nitrogen cooling system, operations and maintenance control system); SL-AC and SL-DC variants, with "Up to 2 unipolar circuits ... each one carrying up to 5 MW of power at 800 VDC". The page notes rack power "historically ranged from 10 – 30 kW" and is "now moving toward hundreds of kilowatts", with a shift toward DC distribution.Source
• Your websiteMedium Voltage Solutions: the ST Series for "behind-the-meter and grid connection applications"; "At 34.5 kV, a VEIR ST conductor assembly can deliver >200 MW in an approximately 6-inch diameter cable"; "5× Less Excavation", "3–6 Months Faster", "50% Lower Costs" (up to); a closed-loop design for distances up to 2 miles, with "10 miles or beyond" planned.Source

Publish a page with the applicable standards, the current status of listings and third-party tests, how VEIR supports authority-having-jurisdiction reviews, and a contact for compliance questions. Update it as listings come through.

Answering the compliance question openly removes a blocker that otherwise stalls projects for weeks.

• Status looks early

  Show the plan and dates honestly.

• HiringPrincipal Electrical Compliance Engineer: will "Establish and maintain VEIR's electrical compliance framework" across NEC, NFPA 70E, IEC 61439, IEC 62271, UL 508A, TIA-942 and Uptime Tier requirements, "Lead or support AHJ interactions, third-party inspections, and listing/approval processes", and support "customer-facing technical discussions, proposal development, and pre-sales support".Source
• Your websiteSTAR (Superconducting Technology for AI Racks) demonstration: "more than 3 megawatts (MWs) of power in a simulated environment"; "up to 10 times greater power and over 5 times the distance of conventional options"; compatible with "advanced AC and DC architectures (including 800VDC formats)".Source
• Your websiteResources (checked October 22, 2026): one brochure ("VEIR Data Center Solutions", April 8, 2026), two white papers (April 1 and June 16, 2026, the latter on lifecycle emissions of superconducting feeders) and videos (the STAR demonstration, a CTO interview and a webinar). There is no datasheet, spec sheet, guide specification or CAD/BIM download for the SL or ST Series.Source

Run a monthly lab day for invited customer and EPC engineers: live demonstration, termination and cooling walk-through, Q&A with product. Film a ten-minute virtual tour for remote buyers and the YouTube channel.

Seeing hardware run builds confidence that datasheets and renders cannot.

• Disrupts testing

  Fixed lab days only.

• HiringTwelve open roles, all in Woburn, MA, many for building and testing product: Lead Manufacturing Engineer – Superconductor Power Terminations, Commodity Manager – Terminations, Logistics Coordinator, Test Lab Manager (posted October 19, 2026), Technical Project Manager and Principal Technical Program Manager.Source
• Your websiteSTAR (Superconducting Technology for AI Racks) demonstration: "more than 3 megawatts (MWs) of power in a simulated environment"; "up to 10 times greater power and over 5 times the distance of conventional options"; compatible with "advanced AC and DC architectures (including 800VDC formats)".Source
• Your websiteNewsroom and channels: the most recent newsletter in the news archive is "VEIR Quarterly Newsletter: July 2023" and the site has no newsletter sign-up; the YouTube channel has 14 videos and 36 subscribers.Source

With one OEM partner, publish a joint solution page and datasheet showing how VEIR connects to their equipment, present it together at a data center event, and train both sales teams.

OEMs already sell to every data center; a joint offer puts VEIR into their conversations.

• Partner approvals are slow

  Start the legal review early.

• HiringSr. Principal Technical Product Manager: owns strategy across the "low voltage (SL Series) and medium voltage (ST Series) product lines"; deliverables include a "Product Requirements Document, guide specification, Cost of Goods Sold (COGS) model, serviceability strategy, customer-facing product and use case presentations"; joins "client, partner, and investor meetings"; shapes "joint development with OEM partners"; and supports Solutions Engineering on "LV AC, LV DC, and MV reference designs" for "hyperscale, neocloud and colocation customers".Source
• Your websiteAbout: VEIR "works with industry leading hyperscalers, chip developers, data center owners and operators, and original equipment manufacturers (OEMs)" and is backed by Microsoft's Climate Innovation Fund, National Grid Partners, Breakthrough Energy Ventures and others. The site shows investor logos but no customer stories or testimonials.Source
• Your websiteLow Voltage Solutions: the SL Series "supports both 480 VAC and 800 VDC implementations" and "scales from 3 to 10 megawatts (MW) of power capacity in a 4-inch diameter cable"; four components (conductor assembly, termination units, liquid nitrogen cooling system, operations and maintenance control system); SL-AC and SL-DC variants, with "Up to 2 unipolar circuits ... each one carrying up to 5 MW of power at 800 VDC". The page notes rack power "historically ranged from 10 – 30 kW" and is "now moving toward hundreds of kilowatts", with a shift toward DC distribution.Source

Develop a one-hour, non-promotional course ("Superconducting power delivery for AI data centers") with the CTO and Solutions Engineering, apply for continuing-education approval where required, run it monthly online and at firms on request.

Education reaches the people who write specifications, and credit makes it worth their time.

• Too promotional for credit

  Keep product mentions to the end.

• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source
• Your websiteNewsroom and channels: the most recent newsletter in the news archive is "VEIR Quarterly Newsletter: July 2023" and the site has no newsletter sign-up; the YouTube channel has 14 videos and 36 subscribers.Source
• Your websiteResources (checked October 22, 2026): one brochure ("VEIR Data Center Solutions", April 8, 2026), two white papers (April 1 and June 16, 2026, the latter on lifecycle emissions of superconducting feeders) and videos (the STAR demonstration, a CTO interview and a webinar). There is no datasheet, spec sheet, guide specification or CAD/BIM download for the SL or ST Series.Source

Make one 60-second explainer a month from renders and STAR footage, post on YouTube and LinkedIn, and embed each on the matching product page.

Short visual explanations travel inside organisations and make complex products easier to champion.

• Over-simplification

  Engineering signs off each script.

• Your websiteNewsroom and channels: the most recent newsletter in the news archive is "VEIR Quarterly Newsletter: July 2023" and the site has no newsletter sign-up; the YouTube channel has 14 videos and 36 subscribers.Source
• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source
• Your websiteSTAR (Superconducting Technology for AI Racks) demonstration: "more than 3 megawatts (MWs) of power in a simulated environment"; "up to 10 times greater power and over 5 times the distance of conventional options"; compatible with "advanced AC and DC architectures (including 800VDC formats)".Source

Agree with the first customer what can be published, set baseline measures (space, copper, installation hours, schedule), film installation and energisation, and prepare a case study, video and datasheet addendum for launch.

Proof from a live data center is what moves later buyers from interest to purchase.

• Customer declines naming

  Prepare an anonymous version.

• News coverageVEIR plans to use the Series C "to expand manufacturing, advance its product portfolio and support initial commercial projects" and "is now working with customers and industry partners on commercial deployments and reference designs for AI facilities"; CEO: the round moves VEIR "from demonstrating the potential of superconducting power delivery to manufacturing and deploying systems at commercial scale".Source
• Your websiteAbout: VEIR "works with industry leading hyperscalers, chip developers, data center owners and operators, and original equipment manufacturers (OEMs)" and is backed by Microsoft's Climate Innovation Fund, National Grid Partners, Breakthrough Energy Ventures and others. The site shows investor logos but no customer stories or testimonials.Source
• Your websiteHomepage: "VEIR unlocks the next generation of AI computing infrastructure with superconducting power solutions"; figures "10x The power density of traditional (copper) solutions", "99.99% Availability", "7x Reduction of losses", "80% Reduction in copper tonnage (up to)", "35% Shortened timeline", "60% Less installation labor". The meta description that search results show says "superconducting power lines that offer 5-10x greater transfer capacity and 90% less resistive line losses".Source

Publish a manufacturing page: capacity plans, quality system, supply chain approach for superconducting tape and terminations, lead times and a factory video. Update it as capacity grows.

Visible manufacturing reduces delivery risk in the buyer's mind, which matters as much as performance.

• Revealing suppliers

  Describe approach, not names.

• HiringTwelve open roles, all in Woburn, MA, many for building and testing product: Lead Manufacturing Engineer – Superconductor Power Terminations, Commodity Manager – Terminations, Logistics Coordinator, Test Lab Manager (posted October 19, 2026), Technical Project Manager and Principal Technical Program Manager.Source
• News coverageVEIR plans to use the Series C "to expand manufacturing, advance its product portfolio and support initial commercial projects" and "is now working with customers and industry partners on commercial deployments and reference designs for AI facilities"; CEO: the round moves VEIR "from demonstrating the potential of superconducting power delivery to manufacturing and deploying systems at commercial scale".Source
• HiringVEIR's description in every job post: "a U.S.-based designer and manufacturer of category-defining superconducting power delivery systems"; "~10× higher power density than conventional options, enabling 'speed-to-power'"; "VEIR's initial focus is AI data centers behind the meter, with solutions engineered for repeatable deployment through reference designs and integrated controls".Source

Package an "MV tie line" offer for campuses stuck on interconnection: a site screening, a joint study with the utility, and a route design. Pilot with one utility and one developer.

Selling months of saved time to developers waiting for power is a large, urgent market beyond the white space.

• Utility timelines are slow

  Run the study in parallel with permitting.

• Your websiteMedium Voltage Solutions: the ST Series for "behind-the-meter and grid connection applications"; "At 34.5 kV, a VEIR ST conductor assembly can deliver >200 MW in an approximately 6-inch diameter cable"; "5× Less Excavation", "3–6 Months Faster", "50% Lower Costs" (up to); a closed-loop design for distances up to 2 miles, with "10 miles or beyond" planned.Source
• Your websiteAbout: VEIR "works with industry leading hyperscalers, chip developers, data center owners and operators, and original equipment manufacturers (OEMs)" and is backed by Microsoft's Climate Innovation Fund, National Grid Partners, Breakthrough Energy Ventures and others. The site shows investor logos but no customer stories or testimonials.Source
• HiringVEIR's description in every job post: "a U.S.-based designer and manufacturer of category-defining superconducting power delivery systems"; "~10× higher power density than conventional options, enabling 'speed-to-power'"; "VEIR's initial focus is AI data centers behind the meter, with solutions engineered for repeatable deployment through reference designs and integrated controls".Source

Turn the white paper method into a short calculator (embodied carbon of copper, concrete and excavation avoided) and a one-page summary for sustainability teams, and invite them to the engineering conversation.

A second champion inside the buyer, with a different budget, can speed decisions.

• Greenwashing concerns

  Show the method and sources.

• Your websiteResources (checked October 22, 2026): one brochure ("VEIR Data Center Solutions", April 8, 2026), two white papers (April 1 and June 16, 2026, the latter on lifecycle emissions of superconducting feeders) and videos (the STAR demonstration, a CTO interview and a webinar). There is no datasheet, spec sheet, guide specification or CAD/BIM download for the SL or ST Series.Source
• Your websiteMedium Voltage Solutions: the ST Series for "behind-the-meter and grid connection applications"; "At 34.5 kV, a VEIR ST conductor assembly can deliver >200 MW in an approximately 6-inch diameter cable"; "5× Less Excavation", "3–6 Months Faster", "50% Lower Costs" (up to); a closed-loop design for distances up to 2 miles, with "10 miles or beyond" planned.Source
• Your websiteHomepage: "VEIR unlocks the next generation of AI computing infrastructure with superconducting power solutions"; figures "10x The power density of traditional (copper) solutions", "99.99% Availability", "7x Reduction of losses", "80% Reduction in copper tonnage (up to)", "35% Shortened timeline", "60% Less installation labor". The meta description that search results show says "superconducting power lines that offer 5-10x greater transfer capacity and 90% less resistive line losses".Source

Remove unused scripts and tags in Tag Manager, set image size rules for renders, lazy-load video, and set a page-weight budget for new pages.

Keeping the site fast while adding heavy assets protects the experience for engineers on site networks.

• Breaking analytics

  Test tags in preview first.

• PageSpeedGoogle PageSpeed: mobile score 69 (desktop 99), lab LCP 5.6s on a phone, with about 100 KB of unused JavaScript. Real Chrome visitors pass Core Web Vitals (75th-percentile LCP 2.2s, INP 87 ms, CLS 0), though LCP has slowed by about 25%.Source
• HiringMarketing Designer – 3D Visualization Specialist (6-month contract, Woburn, posted October 16, 2026): will "own all visual communication for VEIR", turning "CAD files from Engineering" into "photorealistic product renderings", and "own consistency across datasheets, brochures, whitepapers, and web assets" for "EPC engineers, power management professionals, and hyperscaler buyers". In the first 3 months: "Ship 5-10 marketing assets (datasheets, infographics, web graphics)"; customers named are "hyperscalers, data center owners and operators, OEMs, EPC firms, utilities".Source

Write a small set of guides on the problems VEIR solves: overhead congestion in AI white space, 800 VDC distribution, behind-the-meter MV corridors and time to power. Link each to the matching product page, datasheet and calculator.

Problem-led guides reach engineers before they know superconducting is an option.

• Too promotional

  Explain the problem fully before the product.

• Your websiteLow Voltage Solutions: the SL Series "supports both 480 VAC and 800 VDC implementations" and "scales from 3 to 10 megawatts (MW) of power capacity in a 4-inch diameter cable"; four components (conductor assembly, termination units, liquid nitrogen cooling system, operations and maintenance control system); SL-AC and SL-DC variants, with "Up to 2 unipolar circuits ... each one carrying up to 5 MW of power at 800 VDC". The page notes rack power "historically ranged from 10 – 30 kW" and is "now moving toward hundreds of kilowatts", with a shift toward DC distribution.Source
• Your websiteMedium Voltage Solutions: the ST Series for "behind-the-meter and grid connection applications"; "At 34.5 kV, a VEIR ST conductor assembly can deliver >200 MW in an approximately 6-inch diameter cable"; "5× Less Excavation", "3–6 Months Faster", "50% Lower Costs" (up to); a closed-loop design for distances up to 2 miles, with "10 miles or beyond" planned.Source
• Competitor researchOther companies' own homepages: Supernode designs "superconducting connection systems to connect renewable generation & increase grid interconnection"; MetOx is "a leading U.S. producer of high-temperature superconducting (HTS) wire" for "next-generation power infrastructure"; Nexans designs "advanced cabling systems" in 41 countries; Vertiv sells "critical digital infrastructure" for data centers, including conventional power distribution.See the research Source
• HiringVEIR's description in every job post: "a U.S.-based designer and manufacturer of category-defining superconducting power delivery systems"; "~10× higher power density than conventional options, enabling 'speed-to-power'"; "VEIR's initial focus is AI data centers behind the meter, with solutions engineered for repeatable deployment through reference designs and integrated controls".Source