Vesence growth playbook

Split the help centre into two clear starting points: "Vesence computer" (invite or individual access: how to redeem an invite code, which accounts work, what runs in the cloud desktop, how agents, Desktops and the terminal work) and "Vesence for firms" (the Microsoft 365 add-ins, admin deployment, SharePoint and iManage). Rewrite "What is Vesence?", "Setup & access" and the FAQ's security answers so they match the homepage and the enterprise page, and add a dated "Last updated" line. Link the right starting point from the invite email and the first-login screen.

Activation drops when the first help page contradicts the pitch. The product has changed fast (Vesence 2.0 in August, Desktops in September), and the help centre is where new users and security reviewers check what is true. Fixing it costs days and protects every invite and demo that the new GTM hires generate.

[ ] /support split: "Vesence computer" and "Vesence for firms"
[ ] "What is Vesence?" opens with the homepage promise, then both ways to use it
[ ] Setup & access: invite codes, supported sign-ins, what an individual needs
[ ] FAQ: one consistent answer on where files and chats live in each mode
[ ] Desktops, Projects, Agents and terminal explained for new users
[ ] "Last updated" date on all 18 articles
[ ] Old URLs redirected, not deleted
[ ] Invite email and first-login screen link to the right start

• Firm customers lose the Microsoft 365 guidance they rely on

  Keep every add-in article; only move it under "Vesence for firms" and redirect old URLs.

• Security wording changes alarm existing buyers

  Have the security owner approve the new data answers and note what changed and when.

• Your websiteHelp centre, "What is Vesence?": "Vesence is an AI assistant for legal, commercial, and business document work." and "It works like a junior colleague in a digital workspace." The article does not mention the cloud desktops or terminal that the homepage sells.Source
• Your websiteSetup & access guide: sign-in is "the same login you already use for Microsoft 365", "There is no separate Vesence password", and the requirements list "A Microsoft 365 work account"; the guide never mentions invites or invite codes.Source
• Your websiteFAQ (88 questions): "Your Workspace files are stored locally in your browser, not in Vesence-owned file storage"; chats are kept in the user's local working environment; no answers on pricing, invites or trials; the Office add-ins are desktop-only.Source
• Your websiteHomepage: H1 "The computer built for agents doing 99% of the work."; sections for Founders, Engineers, Lawyers and Investors; CTAs "Request an invite" and "Book a 15-minute demo"; no pricing and no customer logos; the eight testimonials are posts on X, mostly from investors and other founders (one reads "Your demo is maximum mogging", May 7, 2025); a footer link to "Use invite code".Source
• Your websiteRequest an invite page: Vesence is invite-only; the form asks for an email, a role (Founder, Engineer, Sales, Legal, Finance or Other) and "What would you love to build?"; it says the team will be in touch but gives no timing, price or next step.Source

Send an instant confirmation that states the expected wait and links to a 3-minute product video. Route Legal and Finance answers from work domains to the BDRs with a same-day demo offer, and let founders and engineers skip the queue when they bring an invite code (see idea 18). Use the free-text answers to choose which use cases to show in the first email.

A waitlist only builds demand if people know where they stand. Routing on the role answer turns an anonymous queue into pipeline for the new US and Nordic BDRs.

• Promising a wait you cannot keep

  State a range and update it monthly.

• Your websiteRequest an invite page: Vesence is invite-only; the form asks for an email, a role (Founder, Engineer, Sales, Legal, Finance or Other) and "What would you love to build?"; it says the team will be in touch but gives no timing, price or next step.Source
• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source

Add a logo row of published customer firms and the Cederquist 90% quote near the top of the homepage. Keep two or three investor posts lower down as founder-audience proof. Add one line on security (SOC 2 Type II) next to the demo CTA.

Firm buyers look for peers before they book a demo. The proof already exists and is approved for the enterprise page, so this is a layout change.

• Founder and engineer visitors find it too legal

  Keep the persona sections and test the order (see idea 20).

• Your websiteHomepage: H1 "The computer built for agents doing 99% of the work."; sections for Founders, Engineers, Lawyers and Investors; CTAs "Request an invite" and "Book a 15-minute demo"; no pricing and no customer logos; the eight testimonials are posts on X, mostly from investors and other founders (one reads "Your demo is maximum mogging", May 7, 2025); a footer link to "Use invite code".Source
• Your websiteEnterprise page: SOC 2 Type II, zero data retention on the Enterprise plan, SAML and SSO, hosting in Azure; integrations with Outlook, SharePoint, iManage and NetDocuments; customers Cederquist, Kanter, Andulf and Snellman; no prices; implementation support and a "Talk to us about your rollout" CTA.Source
• Your websiteCederquist case: Vesence staff spent three months in Cederquist's offices watching document review; Managing Partner: "The impact is real. We have reached a 90% weekly usage across the firm." No time-saved or quality figures.Source

After the form is submitted, show a scheduler with 15-minute slots from the right team: SF for the Americas, Stockholm for Europe. Keep the topic answer so the call starts on their use case. Requests from personal emails go to the invite path instead.

Booking at the moment of intent removes a day or more of back-and-forth and the drop-off that comes with it.

• Unqualified bookings fill calendars

  Show the scheduler only for work-domain emails.

• Your websiteDemo page: name, company, work email, a topic menu and a free-text box; "We reply within one business day."; no calendar to pick a time; states SOC 2 Type II, GDPR and processing in the EU; quotes from three Swedish law firms (Cederquist, Andulf, Kanter).Source
• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source

Serve the hero painting as a responsive, compressed image with a small first frame, defer the JavaScript the hero does not need, and re-test. Keep the field data as the success measure and the lab score as a guide.

A faster first paint on phones protects the first impression for mobile traffic from social posts, at low cost.

• The painting loses quality

  Compare at full size before shipping.

• Google PageSpeedMobile score 68 (desktop 96); in the lab test a phone takes 8.2 s to show the hero painting, the largest element; about 148 KB of unused JavaScript (about 0.75 s) and 431 KB of image savings; real visitors pass Core Web Vitals (LCP 2.1 s, INP 111 ms, CLS 0.02).Source

Generate a public page for each of the best 100 agents, then the rest: what the agent checks, the inputs it needs, a sample output (on public or synthetic documents), and the practice area. Group them into 16 practice-area hubs linked from the solution pages. Each page ends with "Run this agent" (invite or demo).

Task-level pages match how professionals search ("check change of control clause", "prospectus checklist") and show depth that a competitor homepage cannot. They also give the BDRs specific links to send.

• Thin pages

  Only publish agents with a real sample output and explanation.

• Firm-built agents exposed

  Publish only Vesence-built agents, or firm agents with permission (idea 14).

• Your websiteApp Store page: "over seven hundred ready-made legal agents" across sixteen practice areas (M&A, capital markets, disputes, tax, funds and more); firms can build their own and submit them to a reviewed cross-firm store; visitors cannot browse the catalogue; CTAs are demo and invite.Source
• Your websiteSitemap (122 URLs, checked November 9, 2026): 47 blog posts, 18 help articles, 15 platform pages, 12 solution pages (5 organization types, logistics and 6 workflows); no pricing page, no comparison pages against other tools, no changelog and no pages in Swedish or any other language.Source

For each named firm, publish a case study with the problem, the workflow, the rollout and two or three measured results: weekly active share, tasks run per lawyer, review time on a standard document, errors caught by Check before client delivery. Pair each with a 2-minute film made by the new Head of Marketing.

Buyers at firms compare numbers. Vesence's product logs tasks, reviews and accepted changes, so the evidence is already in the data.

• Firms will not share numbers

  Offer anonymized ranges or ratios.

• Your websiteCustomer Cases: 7 posts; the firms named include Cederquist, Kanter, Wesslau and Snellman, and no US or UK firm appears; most are partnership announcements, and the only published result is Cederquist's weekly usage.Source
• Your websiteCederquist case: Vesence staff spent three months in Cederquist's offices watching document review; Managing Partner: "The impact is real. We have reached a 90% weekly usage across the firm." No time-saved or quality figures.Source
• Competitor researchLegora's homepage: "Collaborative AI for exceptional lawyers"; an agentic operating system with Word and Outlook add-ins, tabular review and workflows; lists SOC 2 Type II, ISO 27001 and ISO 42001 and a Trust Center; a study of 30 customers in 9 countries reports that 70% respond to stakeholders faster.See the research Source
• Competitor researchHarvey's homepage: 3,500+ legal organizations, 200,000+ professionals and 80+ AmLaw 100 firms; 25+ average hours saved per month; SOC 2 Type II and ISO 27001, 27701 and 42001; separate US, EU and Australian logins.See the research Source

Write three factual comparison pages covering where each tool runs (Office add-ins, web, cloud desktop), review model (tracked changes, approvals), firm-built agents, security certifications, rollout support and who each fits best. Be honest where rivals are stronger (for example Harvey's scale or ISO certifications), and add a switching or side-by-side pilot offer.

Comparison searches come from buyers who are already deciding, and fair pages earn trust with careful professional buyers. They also give AI assistants a clear source on how Vesence differs.

• Claims go out of date

  Date each page and cite rivals' own pages.

• Your websiteSitemap (122 URLs, checked November 9, 2026): 47 blog posts, 18 help articles, 15 platform pages, 12 solution pages (5 organization types, logistics and 6 workflows); no pricing page, no comparison pages against other tools, no changelog and no pages in Swedish or any other language.Source
• Your websiteSeed announcement (October 28, 2025): $9M led by Emergence with Creandum, Y Combinator and 20VC; Vesence was then an agent platform for law firms inside Microsoft Office; its first firm-wide rollout reached 90% weekly active usage, and pilot users rated it above Microsoft Copilot and similar tools.Source
• Competitor researchLegora's homepage: "Collaborative AI for exceptional lawyers"; an agentic operating system with Word and Outlook add-ins, tabular review and workflows; lists SOC 2 Type II, ISO 27001 and ISO 42001 and a Trust Center; a study of 30 customers in 9 countries reports that 70% respond to stakeholders faster.See the research Source
• Competitor researchHarvey's homepage: 3,500+ legal organizations, 200,000+ professionals and 80+ AmLaw 100 firms; 25+ average hours saved per month; SOC 2 Type II and ISO 27001, 27701 and 42001; separate US, EU and Australian logins.See the research Source

Pick the most engaged US pilot or early user, agree a 60-day success plan with two measurable outcomes, run it with the Customer Success playbook (idea 13), and publish the result as a case study and a joint webinar. Until it is public, use an anonymized version ("a US transactional firm") in outreach.

One local reference changes US conversations more than any feature. It also proves the rollout playbook outside Sweden.

• US firms avoid publicity

  Offer an anonymized story plus private reference calls.

• #13 Package the Cederquist rollout as a named 90-day adoption programme

• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source
• Your websiteCustomer Cases: 7 posts; the firms named include Cederquist, Kanter, Wesslau and Snellman, and no US or UK firm appears; most are partnership announcements, and the only published result is Cederquist's weekly usage.Source
• PressCreandum (investor) on backing Vesence: rolled out firm-wide to 120 lawyers at Cederquist, with pilots at top transactional firms in the US, UK and Sweden; "Lawyers live in MS Word."Source

Build a public page with three sample decks (a pitch, an IM excerpt, a board update) seeded with realistic errors. Visitors click "Run Check" and see the flagged issues on the slides. Phase two: let visitors upload a non-confidential deck after a work email, with a clear note on data handling. End with "Run this on your firm's decks".

A live result sells a checking tool better than a description. The sample-deck version needs no customer data and no security review.

• Visitors upload confidential decks

  Start with samples only; uploads come later with clear terms.

• Your websitePowerPoint Check page: "Hundreds of checks on every deck leaving your firm"; language, formatting, validity and style-guide checks (for example a revenue figure that contradicts a chart); access only through a demo or invite.Source

Publish one page that explains the ways to get Vesence: invite for individuals (what it includes and any cost), team and enterprise plans (what is in each: SSO, zero data retention, rollout support), and how a pilot works. Show prices where you are ready to, "from" prices or "contact us" where not. Link it from the invite form, the FAQ and the footer.

A clear page cuts unqualified demo requests and lets serious buyers self-qualify. It also tells AI assistants how to describe Vesence's offer.

• Prices limit enterprise negotiation

  Show inclusions and "from" prices only for enterprise.

• Your websiteSitemap (122 URLs, checked November 9, 2026): 47 blog posts, 18 help articles, 15 platform pages, 12 solution pages (5 organization types, logistics and 6 workflows); no pricing page, no comparison pages against other tools, no changelog and no pages in Swedish or any other language.Source
• Your websiteEnterprise page: SOC 2 Type II, zero data retention on the Enterprise plan, SAML and SSO, hosting in Azure; integrations with Outlook, SharePoint, iManage and NetDocuments; customers Cederquist, Kanter, Andulf and Snellman; no prices; implementation support and a "Talk to us about your rollout" CTA.Source
• Your websiteRequest an invite page: Vesence is invite-only; the form asks for an email, a role (Founder, Engineer, Sales, Legal, Finance or Other) and "What would you love to build?"; it says the team will be in touch but gives no timing, price or next step.Source
• Your websiteFAQ (88 questions): "Your Workspace files are stored locally in your browser, not in Vesence-owned file storage"; chats are kept in the user's local working environment; no answers on pricing, invites or trials; the Office add-ins are desktop-only.Source

Publish a trust centre with one current architecture description for each mode (Office add-ins, web workspace, cloud desktops), data location and retention per plan, subprocessors, the SOC 2 report on request, a pre-filled standard questionnaire, and a certification roadmap (for example ISO 27001) if one is planned.

Security review is often the longest step in a firm deal. Consistent, self-serve answers shorten it and remove doubts created by outdated pages.

• Over-promising on security

  Only state what an auditor has checked.

• #1 Rewrite the help centre for the product the homepage sells: "What is Vesence?" still describes a legal Office assistant that needs a Microsoft 365 work account

• Your websiteFAQ (88 questions): "Your Workspace files are stored locally in your browser, not in Vesence-owned file storage"; chats are kept in the user's local working environment; no answers on pricing, invites or trials; the Office add-ins are desktop-only.Source
• Your websiteEnterprise page: SOC 2 Type II, zero data retention on the Enterprise plan, SAML and SSO, hosting in Azure; integrations with Outlook, SharePoint, iManage and NetDocuments; customers Cederquist, Kanter, Andulf and Snellman; no prices; implementation support and a "Talk to us about your rollout" CTA.Source
• Your websiteDemo page: name, company, work email, a topic menu and a free-text box; "We reply within one business day."; no calendar to pick a time; states SOC 2 Type II, GDPR and processing in the EU; quotes from three Swedish law firms (Cederquist, Andulf, Kanter).Source
• Competitor researchLegora's homepage: "Collaborative AI for exceptional lawyers"; an agentic operating system with Word and Outlook add-ins, tabular review and workflows; lists SOC 2 Type II, ISO 27001 and ISO 42001 and a Trust Center; a study of 30 customers in 9 countries reports that 70% respond to stakeholders faster.See the research Source
• Competitor researchHarvey's homepage: 3,500+ legal organizations, 200,000+ professionals and 80+ AmLaw 100 firms; 25+ average hours saved per month; SOC 2 Type II and ISO 27001, 27701 and 42001; separate US, EU and Australian logins.See the research Source

Write the rollout as a named programme: week-by-week plan, champions per practice group, the first ten tasks per role, office hours, a weekly-active dashboard shared with the managing partner, and a 90-day review. Sell it as part of every enterprise deal and show it on the enterprise page.

Adoption is the renewal. A named, repeatable programme also reassures buyers who fear expensive tools nobody uses.

• On-site work does not scale

  Keep two on-site weeks and move the rest to remote office hours.

• Your websiteCederquist case: Vesence staff spent three months in Cederquist's offices watching document review; Managing Partner: "The impact is real. We have reached a 90% weekly usage across the firm." No time-saved or quality figures.Source
• PressCreandum (investor) on backing Vesence: rolled out firm-wide to 120 lawyers at Cederquist, with pilots at top transactional firms in the US, UK and Sweden; "Lawyers live in MS Word."Source
• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source

With consent, show the authoring firm on public agent pages (idea 6) and in the store, publish a quarterly "most-installed firm agents" list, and give authoring firms a badge and a short write-up they can share. Use it in outreach: "agents built by firms like yours".

It gives firms a reason to talk about Vesence and gives prospects peer proof tied to real work.

• Firms fear giving know-how away

  Credit only agents they choose to share; private agents stay private.

• #6 Publish the 700-agent library as public pages, one per practice area and task

• Your websiteApp Store page: "over seven hundred ready-made legal agents" across sixteen practice areas (M&A, capital markets, disputes, tax, funds and more); firms can build their own and submit them to a reviewed cross-firm store; visitors cannot browse the catalogue; CTAs are demo and invite.Source
• Your website"Coding Agents in Action at Law Firms" (June 18, 2026): Cederquist lawyers asked the agent for PDF editing, bespoke workflows and complex document operations, and it wrote the code on the spot; the post gives no time-saved figures.Source

Create /changelog with dated entries, send a monthly email to all users and admins with three new things to try (each with a one-click starting prompt), and keep the blog roundup. Let visitors and invite requesters subscribe.

Feature awareness drives usage of new capabilities, and a steady cadence signals momentum to prospects and investors.

• Firm IT blocks marketing email

  Offer the same digest in-app.

• Your websiteBlog: monthly "What's new" posts for May, June and July 2026, then "October at Vesence"; event posts (Legal Innovators California, a LegalTechTalk roundtable, "Our week in London") and a YC KTH post; the site has no newsletter sign-up.Source
• Your websiteSitemap (122 URLs, checked November 9, 2026): 47 blog posts, 18 help articles, 15 platform pages, 12 solution pages (5 organization types, logistics and 6 workflows); no pricing page, no comparison pages against other tools, no changelog and no pages in Swedish or any other language.Source
• Your websiteVesence 2.0 (August 8, 2026): "A completely new web app, built with the law firms, banks, and investors who use Vesence every day"; every piece of work is a task; agents draft mail, Teams replies and invites, and "nothing goes out without your approval". Desktops followed on September 22, 2026.Source

Publish Swedish versions of the homepage, the law-firm solution page, the enterprise and security pages and the customer stories, with hreflang. Add Swedish practice-specific examples. Measure demand before expanding to Finnish, Danish or Norwegian.

Local language increases trust with regional firms and in-house teams and gives the Nordic BDR Swedish-language pages to send.

• Two versions to keep current while the product changes fast

  Limit to five core pages.

• Your websiteSitemap (122 URLs, checked November 9, 2026): 47 blog posts, 18 help articles, 15 platform pages, 12 solution pages (5 organization types, logistics and 6 workflows); no pricing page, no comparison pages against other tools, no changelog and no pages in Swedish or any other language.Source
• Your websiteCustomer Cases: 7 posts; the firms named include Cederquist, Kanter, Wesslau and Snellman, and no US or UK firm appears; most are partnership announcements, and the only published result is Cederquist's weekly usage.Source
• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source

Pick one finance workflow where Vesence is strongest (for example IM drafting and checking, or a credit agreement review). Run a structured 60-day pilot with one bank or fund and publish the result. Rewrite the finance pages around that workflow with sample output (decks checked, models explained in Excel).

Finance buyers want peer proof in their own workflow. One credible story unlocks the segment the new hire is measured on.

• Banks move slowly through security review

  Start with investment firms and use the trust centre (idea 12).

• #13 Package the Cederquist rollout as a named 90-day adoption programme

• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source
• Your websiteSitemap (122 URLs, checked November 9, 2026): 47 blog posts, 18 help articles, 15 platform pages, 12 solution pages (5 organization types, logistics and 6 workflows); no pricing page, no comparison pages against other tools, no changelog and no pages in Swedish or any other language.Source
• Your websiteEnterprise page: SOC 2 Type II, zero data retention on the Enterprise plan, SAML and SSO, hosting in Azure; integrations with Outlook, SharePoint, iManage and NetDocuments; customers Cederquist, Kanter, Andulf and Snellman; no prices; implementation support and a "Talk to us about your rollout" CTA.Source

Give each user who completes five tasks three invite codes, with a personal share link and a short pre-written post. Codes skip the queue. Track invites sent, redeemed and activated per referrer, and refill codes for people whose invitees become active.

Scarce invites from a trusted peer convert far better than a waitlist, and the existing social buzz shows people want to share.

• Codes resold or posted publicly

  Single-use codes tied to the referrer.

• #2 Tell every invite requester what happens next, and route firms to a demo the same day

• Your websiteHomepage: H1 "The computer built for agents doing 99% of the work."; sections for Founders, Engineers, Lawyers and Investors; CTAs "Request an invite" and "Book a 15-minute demo"; no pricing and no customer logos; the eight testimonials are posts on X, mostly from investors and other founders (one reads "Your demo is maximum mogging", May 7, 2025); a footer link to "Use invite code".Source
• Your websiteRequest an invite page: Vesence is invite-only; the form asks for an email, a role (Founder, Engineer, Sales, Legal, Finance or Other) and "What would you love to build?"; it says the team will be in touch but gives no timing, price or next step.Source

Launch a monthly self-serve plan with clear usage limits (agents, desktops, storage), card checkout, and an upgrade path to team and enterprise. Keep invites for the queue, but let anyone with a code or a work email pay to start immediately. Use usage data to spot firms where several individuals already pay.

Individuals who pay become the bottom-up entry into firms, and self-serve revenue funds the product without adding sales headcount.

• Compute costs exceed price

  Usage caps and a higher tier.

• Distracts from firm deals

  Self-serve only; no sales support below team plans.

• #11 Publish a "How access and pricing work" page
• #18 Give every active user invite codes to share, and track who brings whom

• Your websiteHomepage: H1 "The computer built for agents doing 99% of the work."; sections for Founders, Engineers, Lawyers and Investors; CTAs "Request an invite" and "Book a 15-minute demo"; no pricing and no customer logos; the eight testimonials are posts on X, mostly from investors and other founders (one reads "Your demo is maximum mogging", May 7, 2025); a footer link to "Use invite code".Source
• Site historyA year ago the homepage headline was "Flawless Legal Work, Every Time."; it is now "The computer built for agents doing 99% of the work."Source
• Your websiteRequest an invite page: Vesence is invite-only; the form asks for an email, a role (Founder, Engineer, Sales, Legal, Finance or Other) and "What would you love to build?"; it says the team will be in touch but gives no timing, price or next step.Source

Run two dedicated entry pages: /firms (proof, rollout, security, demo) and /computer (what you can build, invite or self-serve). Drive equal test traffic to each from ads, outreach and social, and measure cost per qualified pipeline and per active user. Use the result to decide which story leads the homepage.

A clear primary story makes every hire more effective, and testing it costs less than a full rebrand.

• Firm deals are too slow to measure in a quarter

  Use qualified demos as the leading measure.

• #3 Lead the homepage with firm proof (90% weekly usage at Cederquist) instead of investor posts on X
• #12 A trust centre that answers the security questions in one place, and matches the new product

• Site historyA year ago the homepage headline was "Flawless Legal Work, Every Time."; it is now "The computer built for agents doing 99% of the work."Source
• Your websiteVesence 2.0 (August 8, 2026): "A completely new web app, built with the law firms, banks, and investors who use Vesence every day"; every piece of work is a task; agents draft mail, Teams replies and invites, and "nothing goes out without your approval". Desktops followed on September 22, 2026.Source
• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source

With customer consent and only aggregated, anonymized data, publish "The State of Agent Review": acceptance and edit rates by task (redlines, deck checks, email drafts), time from task to approval, and the kinds of issues reviewers catch. Add commentary from customer partners and launch it at a legal-tech event.

Original data earns press, links and citations, and it makes reviewability, Vesence's core difference, the industry measure.

• Customer data concerns

  Aggregate only, minimum firm counts per statistic, customer sign-off.

• #7 Turn partnership announcements into case studies with numbers

• Your websiteVesence 2.0 (August 8, 2026): "A completely new web app, built with the law firms, banks, and investors who use Vesence every day"; every piece of work is a task; agents draft mail, Teams replies and invites, and "nothing goes out without your approval". Desktops followed on September 22, 2026.Source
• Your websiteCompare page: a redline between any two versions comes back as real Word tracked changes; for PDFs the engine checks its own output and declines with a reason instead of returning a wrong redline.Source
• Your websiteCederquist case: Vesence staff spent three months in Cederquist's offices watching document review; Managing Partner: "The impact is real. We have reached a 90% weekly usage across the firm." No time-saved or quality figures.Source

At each event, run a 45-minute workshop: attendees get a temporary workspace with a synthetic data room, run a due-diligence agent, review the redlines and issue list, and leave with the output. Collect contact details for a follow-up with their own use case. Partner with organizers to list it as a session.

Lawyers trust what they have reviewed themselves. A workshop produces fewer leads than a booth, but much better ones.

• Venue Wi-Fi fails

  Pre-load workspaces and keep a recorded fallback.

• Your websiteBlog: monthly "What's new" posts for May, June and July 2026, then "October at Vesence"; event posts (Legal Innovators California, a LegalTechTalk roundtable, "Our week in London") and a YC KTH post; the site has no newsletter sign-up.Source
• HiringCareers page, 12 open roles. San Francisco: Founding GTM (lead the US market entry, from first contact with investors, law firms and enterprises to firm-wide rollout), Founding BDR, Growth Engineer (the website, sign-up, onboarding and experiments) and an Intern. Stockholm: Founding GTM Finance (banks and investment firms), Customer Success (turn first users into firm-wide adoption), Member of Technical Staff, BDR (Nordic and European firms), Head of Marketing (brand, launches, films, content and events), GTM Lead (Nordics and Europe), Founder's Associate and a Growth and Operations Intern. "We're early."Source

Offer free, capped access to law and business students at Stockholm universities through student associations, with a short course on reviewing agent work on public documents (case law, public filings). Run a yearly student challenge judged by partners at customer firms, and invite top students to firm recruiting events.

It builds brand with future associates at low cost, gives customer firms a recruiting reason to engage, and creates student advocates inside new firms.

• Payback takes years

  Keep the cost capped and use the challenge for brand content now.

• Your websiteHelp centre, "What is Vesence?": "Vesence is an AI assistant for legal, commercial, and business document work." and "It works like a junior colleague in a digital workspace." The article does not mention the cloud desktops or terminal that the homepage sells.Source
• Your websiteBlog: monthly "What's new" posts for May, June and July 2026, then "October at Vesence"; event posts (Legal Innovators California, a LegalTechTalk roundtable, "Our week in London") and a YC KTH post; the site has no newsletter sign-up.Source