Tebi growth playbook

Turn the Berlin page into a template and ship a page per new city in its language: a local hello, the local compliance line, the first two or three local merchants as soon as they are live (until then, the nearest strong story plus the local team), a city referral code and a "meet us" slot for the next event. Remove the Berlin page from locales where it makes no sense (Danish, Finnish, Italian), and give each AE and SDR the city link for outreach and events.

Owners trust what is local. A city page gives every new AE a link worth sending, gives each event a landing page, and lets you see demand per city from day one.

[ ] Hello in the local language
[ ] Local compliance line (TSE/DATEV, RT, etc.)
[ ] Two local merchant stories (or the local team until live)
[ ] Next event or dinner, with RSVP
[ ] City referral code
[ ] Demo form routed to the city AE
[ ] Linked from the city AE's email signature

• Thin pages before local customers exist

  Lead with the local team and an event invite; add local stories as soon as possible.

• Your websiteThe Berlin launch page ("Hallo Berlin, das ist Tebi.") is Tebi's only city page: "TSE-konform und DATEV-ready", stories from Berlin venues Boii Boii (Kreuzberg), Bravo (Mitte) and Ari's, a "Tebi Team in Berlin" video, and a Berlin referral page. The same /berlin page is listed in every locale's sitemap (Danish, Italian, Finnish, Dutch, Spanish); the Danish version reads in English, "Hallo Berlin, meet Tebi". The sitemaps (checked October 22, 2026) have no page for Munich, Cologne, Düsseldorf, Copenhagen, Rome or Milan.Source
• HiringSales hiring across new cities: "our first hospitality fan Sales person in Munich" (posted August 24, 2026), Account Executives in Cologne/Düsseldorf (August 24 and September 29), Berlin (August 4), Rome (July 29) and Copenhagen (October 1), and Sales Development Representatives in Rome and Milan (October 19). Sales means "field sales, cold sales, networking, events", finding "the coolest new hospitality spots in town", with HubSpot and Clay.Source
• HiringEvents & Community Manager (Amsterdam, posted October 16, 2026): "Restaurant owners trust other restaurant owners"; "When we launched in Berlin, we hosted a four-hands dinner with two local merchants and a well-known food creator." The role runs events "in 2-3 markets at a time", turns them into templates "so we can launch a city campaign in weeks, not months", builds partner networks of "drinks distributors, wholesalers, food creators, hospitality associations, accountants and the advisers who help new venues open", tests "an affiliate or referral program for partners", and tracks "every event in HubSpot from invite to demo to signed merchant".Source
• Your websiteThe Italian cash register page (/it/registratore-di-cassa, "Conforme alla normativa 2026") and the Danish POS page (/dk/kassesystem) quote Amsterdam venues (Klaproos, Mossel en Gin) as proof; the homepage testimonials are also Dutch venues (ZeroZero Amsterdam, Zoldering, Binnenvisser, Barracuda).Source

Localise the comparisons that matter in each market, add local rivals sales meets in deals, and keep each page factual and dated. Link them from the city pages.

Comparison searches are high intent, and local-language pages are what AI assistants cite for local questions.

• Out-of-date rival facts

  Date each page and cite sources.

• Your websiteComparison pages by locale sitemap: English (US) 9 (Zettle, Dojo, Square, Toast, SumUp, unTill, Dish, Zenchef, Lightspeed), English (UK) 8, Dutch 6, Spanish 3, German 2 (Zenchef, Lightspeed), Italian 2 (SumUp, Lightspeed), Danish and Finnish none.Source
• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source
• HiringSales hiring across new cities: "our first hospitality fan Sales person in Munich" (posted August 24, 2026), Account Executives in Cologne/Düsseldorf (August 24 and September 29), Berlin (August 4), Rome (July 29) and Copenhagen (October 1), and Sales Development Representatives in Rome and Milan (October 19). Sales means "field sales, cold sales, networking, events", finding "the coolest new hospitality spots in town", with HubSpot and Clay.Source
• Competitor researchRivals' own homepages: Lightspeed, "Leading Point of Sale (POS) & Commerce Platform"; Zenchef, "All-in-one restaurant management"; Flatpay in Denmark, "Simpel & billig betalingsløsning"; SumUp, Zettle, Square, Toast, Dojo, Dish and unTill are the rivals on Tebi's own comparison pages.See the research Source

Create a page for tax advisers: what they receive from Tebi (DATEV, DSFinV-K, cash book), how the €500 referral works for them, and an invitation to an advisers' breakfast in each German city.

An adviser who recommends Tebi to several clients is worth more than any single venue, and compliance is the adviser's own worry.

• Advisers loyal to other systems

  Lead with time saved for them.

• Your websiteGerman compliance page /de/finanzamtkonform: Cloud-TSE "ohne Hardware", GoBD-ready data, an automatic digital cash book, DSFinV-K export and "DATEV-Export in einem Klick", noting "Über 80% der deutschen Steuerberater arbeiten mit DATEV".Source
• Your websiteGerman referral page: "Verdiene 500 € für jeden Freund, der sich mit deinem Code bei Tebi anmeldet" (€50 after the demo, €450 once the venue reaches its first €10,000 monthly revenue); friends start "mit zwei kostenlosen Monaten"; "Du führst keinen Gastrobetrieb? Du kannst dir trotzdem einen Account erstellen und deinen Code holen"; codes shared via WhatsApp; it claims "eine durchschnittliche Ersparnis von 60%".Source
• HiringEvents & Community Manager (Amsterdam, posted October 16, 2026): "Restaurant owners trust other restaurant owners"; "When we launched in Berlin, we hosted a four-hands dinner with two local merchants and a well-known food creator." The role runs events "in 2-3 markets at a time", turns them into templates "so we can launch a city campaign in weeks, not months", builds partner networks of "drinks distributors, wholesalers, food creators, hospitality associations, accountants and the advisers who help new venues open", tests "an affiliate or referral program for partners", and tracks "every event in HubSpot from invite to demo to signed merchant".Source

Collect short quotes and photos from the first Italian, Danish and German venues, swap them in by language, and add a city tag to each quote.

Local proof is the strongest trust signal in a word-of-mouth industry.

• Few merchants yet

  Use the local team until there are.

• Your websiteThe Italian cash register page (/it/registratore-di-cassa, "Conforme alla normativa 2026") and the Danish POS page (/dk/kassesystem) quote Amsterdam venues (Klaproos, Mossel en Gin) as proof; the homepage testimonials are also Dutch venues (ZeroZero Amsterdam, Zoldering, Binnenvisser, Barracuda).Source
• HiringTebi's description in its job posts: "Founded by Arnout Schuijff, co-founder of Adyen, and backed by €50 million in funding from Index Ventures & CapitalG"; "Thousands of restaurants, cafés, bars, and coffee shops across the Netherlands, UK, Italy, Spain, Germany, Denmark and Finland already love running on Tebi."Source
• HiringEvents & Community Manager (Amsterdam, posted October 16, 2026): "Restaurant owners trust other restaurant owners"; "When we launched in Berlin, we hosted a four-hands dinner with two local merchants and a well-known food creator." The role runs events "in 2-3 markets at a time", turns them into templates "so we can launch a city campaign in weeks, not months", builds partner networks of "drinks distributors, wholesalers, food creators, hospitality associations, accountants and the advisers who help new venues open", tests "an affiliate or referral program for partners", and tracks "every event in HubSpot from invite to demo to signed merchant".Source

Give each event its own landing page, QR code and referral code, log RSVPs and attendees in HubSpot, and send a follow-up within 48 hours with the AE's calendar.

Clear attribution decides which formats get budget as the program spreads across cities.

• Manual logging skipped

  Make check-in by QR.

• HiringEvents & Community Manager (Amsterdam, posted October 16, 2026): "Restaurant owners trust other restaurant owners"; "When we launched in Berlin, we hosted a four-hands dinner with two local merchants and a well-known food creator." The role runs events "in 2-3 markets at a time", turns them into templates "so we can launch a city campaign in weeks, not months", builds partner networks of "drinks distributors, wholesalers, food creators, hospitality associations, accountants and the advisers who help new venues open", tests "an affiliate or referral program for partners", and tracks "every event in HubSpot from invite to demo to signed merchant".Source
• Your websiteGerman referral page: "Verdiene 500 € für jeden Freund, der sich mit deinem Code bei Tebi anmeldet" (€50 after the demo, €450 once the venue reaches its first €10,000 monthly revenue); friends start "mit zwei kostenlosen Monaten"; "Du führst keinen Gastrobetrieb? Du kannst dir trotzdem einen Account erstellen und deinen Code holen"; codes shared via WhatsApp; it claims "eine durchschnittliche Ersparnis von 60%".Source

Write 20 prompts per market in the local language (best POS for a café in Munich, kassesystem restaurant København), run them monthly across ChatGPT, Claude, Perplexity, Gemini and AI Overviews, and record mentions and cited pages.

The baseline shows which pages and languages to fix first.

• Answers vary run to run

  Run each prompt three times.

• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source
• Your websiteComparison pages by locale sitemap: English (US) 9 (Zettle, Dojo, Square, Toast, SumUp, unTill, Dish, Zenchef, Lightspeed), English (UK) 8, Dutch 6, Spanish 3, German 2 (Zenchef, Lightspeed), Italian 2 (SumUp, Lightspeed), Danish and Finnish none.Source

Build a calculator where an owner enters monthly card revenue and current fees or subscriptions and sees their current total, Tebi's total and the difference, with an option to send the result to an AE.

Owners rarely know their true payment cost; seeing their own number is a strong reason to book a demo.

• Misleading results

  Show assumptions clearly.

• Your websitePricing (UK): "A subscription that scales with you" (example: £60K monthly revenue, £100/mo), "Pay only for what you earn", "No contracts. No licensing fees."; card-present fees such as £0.05 + 0.25% for Visa and Mastercard and 1.95% for American Express; a free tier, with paid plans from €20 a month.Source
• Your websiteGerman referral page: "Verdiene 500 € für jeden Freund, der sich mit deinem Code bei Tebi anmeldet" (€50 after the demo, €450 once the venue reaches its first €10,000 monthly revenue); friends start "mit zwei kostenlosen Monaten"; "Du führst keinen Gastrobetrieb? Du kannst dir trotzdem einen Account erstellen und deinen Code holen"; codes shared via WhatsApp; it claims "eine durchschnittliche Ersparnis von 60%".Source
• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source

Generate pages such as "Kassensystem für Cafés in München" with local content (team, events, merchants, compliance), starting in the cities with sales hires.

Owners search with their city and venue type; useful local pages rank and convert.

• Thin duplicate pages

  Real local blocks per page.

• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source
• Your websiteThe Berlin launch page ("Hallo Berlin, das ist Tebi.") is Tebi's only city page: "TSE-konform und DATEV-ready", stories from Berlin venues Boii Boii (Kreuzberg), Bravo (Mitte) and Ari's, a "Tebi Team in Berlin" video, and a Berlin referral page. The same /berlin page is listed in every locale's sitemap (Danish, Italian, Finnish, Dutch, Spanish); the Danish version reads in English, "Hallo Berlin, meet Tebi". The sitemaps (checked October 22, 2026) have no page for Munich, Cologne, Düsseldorf, Copenhagen, Rome or Milan.Source
• HiringSales hiring across new cities: "our first hospitality fan Sales person in Munich" (posted August 24, 2026), Account Executives in Cologne/Düsseldorf (August 24 and September 29), Berlin (August 4), Rome (July 29) and Copenhagen (October 1), and Sales Development Representatives in Rome and Milan (October 19). Sales means "field sales, cold sales, networking, events", finding "the coolest new hospitality spots in town", with HubSpot and Clay.Source

Offer a free checklist and a ten-minute "Kassen-Check" call or visit that reviews a venue's current setup against these points, then shows how Tebi covers them. Make an Italian version around the "conforme alla normativa 2026" message.

A compliance check gives the AE a reason to visit that owners value.

• Giving tax advice

  Describe Tebi features; refer legal questions to advisers.

• Your websiteGerman compliance page /de/finanzamtkonform: Cloud-TSE "ohne Hardware", GoBD-ready data, an automatic digital cash book, DSFinV-K export and "DATEV-Export in einem Klick", noting "Über 80% der deutschen Steuerberater arbeiten mit DATEV".Source
• HiringSales hiring across new cities: "our first hospitality fan Sales person in Munich" (posted August 24, 2026), Account Executives in Cologne/Düsseldorf (August 24 and September 29), Berlin (August 4), Rome (July 29) and Copenhagen (October 1), and Sales Development Representatives in Rome and Milan (October 19). Sales means "field sales, cold sales, networking, events", finding "the coolest new hospitality spots in town", with HubSpot and Clay.Source
• Your websiteThe Italian cash register page (/it/registratore-di-cassa, "Conforme alla normativa 2026") and the Danish POS page (/dk/kassesystem) quote Amsterdam venues (Klaproos, Mossel en Gin) as proof; the homepage testimonials are also Dutch venues (ZeroZero Amsterdam, Zoldering, Binnenvisser, Barracuda).Source

Make the dinner a format: two merchant hosts, one local creator, 30 owners invited by AEs, a short "how we run service" talk, and a follow-up offer. Run one per new city in the first quarter.

Owners listen to peers, and the format turns customers into the sales team.

• Hosts lose interest

  Reward hosts and feature them.

• HiringEvents & Community Manager (Amsterdam, posted October 16, 2026): "Restaurant owners trust other restaurant owners"; "When we launched in Berlin, we hosted a four-hands dinner with two local merchants and a well-known food creator." The role runs events "in 2-3 markets at a time", turns them into templates "so we can launch a city campaign in weeks, not months", builds partner networks of "drinks distributors, wholesalers, food creators, hospitality associations, accountants and the advisers who help new venues open", tests "an affiliate or referral program for partners", and tracks "every event in HubSpot from invite to demo to signed merchant".Source
• Your websiteThe Berlin launch page ("Hallo Berlin, das ist Tebi.") is Tebi's only city page: "TSE-konform und DATEV-ready", stories from Berlin venues Boii Boii (Kreuzberg), Bravo (Mitte) and Ari's, a "Tebi Team in Berlin" video, and a Berlin referral page. The same /berlin page is listed in every locale's sitemap (Danish, Italian, Finnish, Dutch, Spanish); the Danish version reads in English, "Hallo Berlin, meet Tebi". The sitemaps (checked October 22, 2026) have no page for Munich, Cologne, Düsseldorf, Copenhagen, Rome or Milan.Source
• HiringSales hiring across new cities: "our first hospitality fan Sales person in Munich" (posted August 24, 2026), Account Executives in Cologne/Düsseldorf (August 24 and September 29), Berlin (August 4), Rome (July 29) and Copenhagen (October 1), and Sales Development Representatives in Rome and Milan (October 19). Sales means "field sales, cold sales, networking, events", finding "the coolest new hospitality spots in town", with HubSpot and Clay.Source

Agree a pilot with one distributor per market: Tebi joins their customer events, offers their customers a launch offer, and links inventory so orders are easier.

Distributors visit every venue weekly; they are the densest channel to owners.

• Distributor favours rivals

  Show order data value.

• HiringEvents & Community Manager (Amsterdam, posted October 16, 2026): "Restaurant owners trust other restaurant owners"; "When we launched in Berlin, we hosted a four-hands dinner with two local merchants and a well-known food creator." The role runs events "in 2-3 markets at a time", turns them into templates "so we can launch a city campaign in weeks, not months", builds partner networks of "drinks distributors, wholesalers, food creators, hospitality associations, accountants and the advisers who help new venues open", tests "an affiliate or referral program for partners", and tracks "every event in HubSpot from invite to demo to signed merchant".Source
• Your websiteWhat's new, Q3 2026: waitlist and walk-in queue, team notes, moving dishes between courses, splitting any product among guests, QR menus that recommend sides, an "Offline Hub" that keeps "payments, reservations, and kitchen display" running when the internet is down, synced kitchen stations, and inventory by size.Source

Track days from signature to first transaction and to the first full service, find the slowest steps, and build self-configuring setup (menu import, floor plan, printers) for the most common venue types.

Faster go-live means earlier revenue for Tebi and fewer onboarding hours per venue in new cities.

• Self-setup errors at service

  Specialist checks before go-live.

• HiringOnboarding and product: Account Specialists in Berlin and the Netherlands run restaurant onboarding and "Support restaurants for the first month after the go live"; the Senior Product Designer (posted October 2, 2026) is asked to make "onboarding so simple that a restaurant can get set up and run its first service with confidence", to make "the kitchen display valuable even for kitchens that still print tickets", and to design "setup that configures itself for each restaurant".Source
• HiringSales hiring across new cities: "our first hospitality fan Sales person in Munich" (posted August 24, 2026), Account Executives in Cologne/Düsseldorf (August 24 and September 29), Berlin (August 4), Rome (July 29) and Copenhagen (October 1), and Sales Development Representatives in Rome and Milan (October 19). Sales means "field sales, cold sales, networking, events", finding "the coolest new hospitality spots in town", with HubSpot and Clay.Source

Prompt owners in the app at good moments (a record day, the Offline Hub keeping service running, the first month live) with a one-tap WhatsApp share of their code.

People share when they feel the benefit; prompts at those moments lift referral rates.

• Annoying prompts

  Limit to three a year.

• Your websiteGerman referral page: "Verdiene 500 € für jeden Freund, der sich mit deinem Code bei Tebi anmeldet" (€50 after the demo, €450 once the venue reaches its first €10,000 monthly revenue); friends start "mit zwei kostenlosen Monaten"; "Du führst keinen Gastrobetrieb? Du kannst dir trotzdem einen Account erstellen und deinen Code holen"; codes shared via WhatsApp; it claims "eine durchschnittliche Ersparnis von 60%".Source
• Your websiteWhat's new, Q3 2026: waitlist and walk-in queue, team notes, moving dishes between courses, splitting any product among guests, QR menus that recommend sides, an "Offline Hub" that keeps "payments, reservations, and kitchen display" running when the internet is down, synced kitchen stations, and inventory by size.Source
• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source

Add a discreet "Bookings by Tebi" link on the widget and confirmation emails, landing on a page for owners, with the venue as a reference.

It is free reach through every booking in every city where Tebi is live.

• Merchants dislike branding

  Opt-out and a referral credit for them.

• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source
• Your websiteWhat's new, Q3 2026: waitlist and walk-in queue, team notes, moving dishes between courses, splitting any product among guests, QR menus that recommend sides, an "Offline Hub" that keeps "payments, reservations, and kitchen display" running when the internet is down, synced kitchen stations, and inventory by size.Source

Cut each long video into short clips with local captions, and film one "a Friday night at" clip per new city venue for Instagram and TikTok.

Short peer clips reach owners where they spend time, unlike long YouTube videos.

• Low views

  Test hooks weekly.

• Your websiteHardware page: displays, printers and terminals "at trade price", most orders "leave within 48 hours", "No per-device fees", and "Pay over time (coming soon)". Tebi's YouTube channel has 53 videos, 84 subscribers and about 7,350 views.Source
• Your websiteThe Berlin launch page ("Hallo Berlin, das ist Tebi.") is Tebi's only city page: "TSE-konform und DATEV-ready", stories from Berlin venues Boii Boii (Kreuzberg), Bravo (Mitte) and Ari's, a "Tebi Team in Berlin" video, and a Berlin referral page. The same /berlin page is listed in every locale's sitemap (Danish, Italian, Finnish, Dutch, Spanish); the Danish version reads in English, "Hallo Berlin, meet Tebi". The sitemaps (checked October 22, 2026) have no page for Munich, Cologne, Düsseldorf, Copenhagen, Rome or Milan.Source
• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source

Find venues that print tickets, offer a two-week kitchen display trial with the new course sync and undo features, and measure ticket times.

Venues that use more of the system stay longer and refer more.

• Chefs resist screens

  Keep printer as backup.

• HiringOnboarding and product: Account Specialists in Berlin and the Netherlands run restaurant onboarding and "Support restaurants for the first month after the go live"; the Senior Product Designer (posted October 2, 2026) is asked to make "onboarding so simple that a restaurant can get set up and run its first service with confidence", to make "the kitchen display valuable even for kitchens that still print tickets", and to design "setup that configures itself for each restaurant".Source
• Your websiteWhat's new, Q3 2026: waitlist and walk-in queue, team notes, moving dishes between courses, splitting any product among guests, QR menus that recommend sides, an "Offline Hub" that keeps "payments, reservations, and kitchen display" running when the internet is down, synced kitchen stations, and inventory by size.Source

Launch financing with a trade-in or buy-back of the old system and a switching team that moves menus and data.

It removes the two biggest reasons not to switch.

• Bad debt

  Partner carries risk.

• Your websiteHardware page: displays, printers and terminals "at trade price", most orders "leave within 48 hours", "No per-device fees", and "Pay over time (coming soon)". Tebi's YouTube channel has 53 videos, 84 subscribers and about 7,350 views.Source
• Your websitePricing (UK): "A subscription that scales with you" (example: £60K monthly revenue, £100/mo), "Pay only for what you earn", "No contracts. No licensing fees."; card-present fees such as £0.05 + 0.25% for Visa and Mastercard and 1.95% for American Express; a free tier, with paid plans from €20 a month.Source

Make sign-up, setup and hardware ordering fully self-serve for small venues, with sales stepping in only above a revenue level.

It lets the field team focus on bigger venues while small ones grow on their own.

• Poor first experience

  Chat support in first month.

• Your websitePricing (UK): "A subscription that scales with you" (example: £60K monthly revenue, £100/mo), "Pay only for what you earn", "No contracts. No licensing fees."; card-present fees such as £0.05 + 0.25% for Visa and Mastercard and 1.95% for American Express; a free tier, with paid plans from €20 a month.Source
• HiringOnboarding and product: Account Specialists in Berlin and the Netherlands run restaurant onboarding and "Support restaurants for the first month after the go live"; the Senior Product Designer (posted October 2, 2026) is asked to make "onboarding so simple that a restaurant can get set up and run its first service with confidence", to make "the kitchen display valuable even for kitchens that still print tickets", and to design "setup that configures itself for each restaurant".Source
• Your websiteHardware page: displays, printers and terminals "at trade price", most orders "leave within 48 hours", "No per-device fees", and "Pay over time (coming soon)". Tebi's YouTube channel has 53 videos, 84 subscribers and about 7,350 views.Source

Partner with fit-out firms, hospitality consultants and landlords of food halls; offer an "opening package" with hardware, setup and launch support.

Opening venues have no switching cost and become long-term customers.

• Long lead times

  Pipeline builds over months.

• HiringEvents & Community Manager (Amsterdam, posted October 16, 2026): "Restaurant owners trust other restaurant owners"; "When we launched in Berlin, we hosted a four-hands dinner with two local merchants and a well-known food creator." The role runs events "in 2-3 markets at a time", turns them into templates "so we can launch a city campaign in weeks, not months", builds partner networks of "drinks distributors, wholesalers, food creators, hospitality associations, accountants and the advisers who help new venues open", tests "an affiliate or referral program for partners", and tracks "every event in HubSpot from invite to demo to signed merchant".Source
• Your websiteHardware page: displays, printers and terminals "at trade price", most orders "leave within 48 hours", "No per-device fees", and "Pay over time (coming soon)". Tebi's YouTube channel has 53 videos, 84 subscribers and about 7,350 views.Source
• HiringSales hiring across new cities: "our first hospitality fan Sales person in Munich" (posted August 24, 2026), Account Executives in Cologne/Düsseldorf (August 24 and September 29), Berlin (August 4), Rome (July 29) and Copenhagen (October 1), and Sales Development Representatives in Rome and Milan (October 19). Sales means "field sales, cold sales, networking, events", finding "the coolest new hospitality spots in town", with HubSpot and Clay.Source

Run a scrappy campaign asking owners for their worst outage story, with a demo of the Offline Hub at events and short clips.

A shared pain is memorable and makes a technical feature concrete.

• Promising zero downtime

  Describe what keeps working, not guarantees.

• Your websiteWhat's new, Q3 2026: waitlist and walk-in queue, team notes, moving dishes between courses, splitting any product among guests, QR menus that recommend sides, an "Offline Hub" that keeps "payments, reservations, and kitchen display" running when the internet is down, synced kitchen stations, and inventory by size.Source
• HiringGrowth Marketer (Amsterdam, posted October 16, 2026): "Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT." The role ships organic experiments, owns visibility "in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews", builds "free tools, calculators and templates" and scales "programmatic landing pages", turns "merchant word of mouth into a steady flow of demo requests", and is measured on "Demos from free tools, the reservation widget and programmatic pages" and AI answers "by market".Source

Publish anonymised trends by city (busiest hours, average ticket, walk-in share), with merchant consent and aggregation.

Original local data earns press and gives AEs a reason to call.

• Too few venues per city

  Start with Amsterdam and Berlin.

• HiringTebi's description in its job posts: "Founded by Arnout Schuijff, co-founder of Adyen, and backed by €50 million in funding from Index Ventures & CapitalG"; "Thousands of restaurants, cafés, bars, and coffee shops across the Netherlands, UK, Italy, Spain, Germany, Denmark and Finland already love running on Tebi."Source
• Your websiteWhat's new, Q3 2026: waitlist and walk-in queue, team notes, moving dishes between courses, splitting any product among guests, QR menus that recommend sides, an "Offline Hub" that keeps "payments, reservations, and kitchen display" running when the internet is down, synced kitchen stations, and inventory by size.Source