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  • Plan
  • Roadmap
  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. VN Studios
VN Studios logo

growth playbook · Oct 21, 2026

vnstudios.com (opens in a new tab)

VN Studios growth playbook

Diagnosis

VN Studios is the Premier-tier Shopify agency in Buenos Aires, partner since 2016, with brand names and real integration depth, and it is hiring an AE Manager, a Technical Lead and developers to grow.

Its site undersells that: case studies without numbers, an empty Stanley page, $0 services and job posts in a catalog it exposes to AI agents, a slow hero in Google's phone test, English posts under the Spanish menu, and 21 directory reviews against a Plus-tier peer's 41.

The playbook fixes the proof first, gives the new AE a migration target list, sells white-label and nearshore teams to the US with prices, turns the OCA-Andreani integration and an Odoo connector into products, and builds authority with event series and an Agentic Readiness Index.

Growth Score

7/10

Biggest Opportunity

Turn existing assets into proof and products: numbered case studies, published prices, the courier integration as an app and the agentic-readiness score as a regional benchmark.

Biggest Risk

Innovate Group, LOP Multimedia and global Shopify Plus agencies compete for the same brands; without specific proof and a clear specialty, the Premier tier alone will not win deals.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put a number in every case study: "measurable lift" does not win a Shopify Plus deal

    Email Dr. Greenlife and Ruti asking for permission to share two numbers.

    High impact First result in 1 month
  2. 2

    Make the homepage load like the stores you promise: the hero image takes 12 seconds in Google's phone test

    Preload the first hero image and re-test.

    Medium impact First result in 2 weeks
  3. 3

    Take the job posts and $0 services out of the shop catalog that AI agents read

    Unpublish the four job products from the Online Store and Shop channels.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    3 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 8Fill-ins · 6Reconsider · 5
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    VN Studios has the client list most Argentine agencies would want (Stanley, Puma, Jansport, Ruti, Tanglefree), but the case studies stop at "a measurable lift in conversion rate" or "supporting their continued growth", and the Stanley case page is empty. Its directory peers show bigger review counts; specific results are where VN Studios can stand out.

    High impactLow effort First result in 1 month CEO

    First action

    Email Dr. Greenlife and Ruti asking for permission to share two numbers.

    How to measure it

    Case-study page to consultation rate

    Now
    –
    Target
    2x
    By
    90 days

    Steps

    1. 1

      Pick six cases

      Clients with measurable outcomes.

      CEO 1 day

    2. 2

      Pull numbers

      Shopify analytics before and after.

      Shopify Account Executive Manager 1 week

    3. 3

      Get approval

      Client sign-off on figures and quote.

      Shopify Account Executive Manager 2 weeks

    4. 4

      Rewrite

      Challenge, work, result, quote.

      Marketing Lead 1 week

    5. 5

      Fill Stanley

      Publish the missing case page.

      Front-End Shopify Developer 1 day

    6. 6

      Use in sales

      Attach to proposals and outreach.

      Shopify Account Executive Manager ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    CEO

    Smallest test

    Add one number and a named quote to the Ruti story this week.

    Why it works

    Go back to six clients and agree one or two numbers each: conversion before and after for Dr. Greenlife, go-live time and order sync for Ruti's ten stores, number of countries and B2B orders for Stanley, page speed before and after for Tanglefree. Rewrite each case study as challenge, what we did, the result in numbers and a named quote, and fill the Stanley page.

    Brand managers and agencies hiring a partner want proof they can repeat to their boss; numbers make the case study shareable.

    Ready to use

    CopyCase study with numbers

    Client: <brand>, <country>, <platform before>
    Challenge: <one sentence>
    What we did: <3 bullets: migration, integrations, CRO>
    Result: <metric> from <before> to <after> in <weeks>
    Also: <second metric>
    Quote: "<sentence>" - <name>, <title>
    Stack: Shopify Plus, <ERP/POS>, <apps>
    Call to action: Book a 30-minute review of your store

    Risks and how to handle them

    • Clients decline to share revenue

      Use rates and times instead of revenue.

    Evidence

    • Your websiteCase studies have no numbers. Dr. Greenlife: "Within weeks, Dr. Greenlife saw a measurable lift in conversion rate" after heatmaps, session recordings and checkout changes. Ruti: a Magento-to-Shopify migration in three weeks with Lightspeed POS sync for "ten brick-and-mortar stores across the U.S.", ending with a quote from "Ruti Team". The success-cases page has Stanley (store, then CRO, then Shopify Plus in 2024 with LATAM stores and a B2B portal), Puma by Kemsa, Ruti, DrGreenlife, Caffettino and Tanglefree.Source
    • Your websitePages in the sitemap that show no content when loaded: the Stanley case page (/pages/stanley-case), /pages/shopify-argentina, /pages/what-we-do, /pages/ebook and /pages/partners; the press article "VN Studios: adaptation and knowledge, the Argentine differentials" has a title and no body; the "15 minutos de Shopify" blog says "There are currently no articles in this blog".Source
    • Your websitePortfolio: 25 stores including Stanley, Sport House, Puma Paraguay, Jansport, Bikehaus, Markarian, Tanglefree, Caffettino, Nevada, Hudson Valley Seed Co, Ragstock and Casablanca; testimonials from Hudson Valley Seed Company ("They operated as an extension of our team") and Ferz Supply.Source
    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source
  • 02

    VN Studios sells "Store Revamp" with "performance improvements" and audits "Core Web Vitals-oriented". Its own homepage scores 58 on mobile in PageSpeed; the hero slide claiming Premier Partner status takes 12.4 s in the lab test, with 728 KB of fonts and jQuery 2.1.3. Real visitors are still fine (1.8 s), but that number is getting slower, and prospects often run PageSpeed on an agency's own site.

    Medium impactMedium effort First result in 2 weeks Front End Shopify Developer

    First action

    Preload the first hero image and re-test.

    How to measure it

    Homepage mobile performance

    Now
    –
    Target
    85+
    By
    60 days

    Steps

    1. 1

      Baseline

      Lab and real-user scores.

      Front-End Shopify Developer 1 hour

    2. 2

      Static hero

      Preloaded first slide.

      Front-End Shopify Developer 1 day

    3. 3

      Fonts

      Two weights, WOFF2, swap.

      Front-End Shopify Developer 1 day

    4. 4

      Remove jQuery

      Rewrite the few uses.

      Front-End Shopify Developer 3 days

    5. 5

      Defer scripts

      Clarity and sales tools after interaction.

      Front-End Shopify Developer 1 day

    6. 6

      Publish

      Before-and-after as content.

      Marketing Lead 1 day

    First result
    2 weeks
    Cost
    Developer time
    Owner
    Front End Shopify Developer

    Smallest test

    Fix the hero image and fonts first.

    Why it works

    Make the first hero slide a static, preloaded image, cut the font files to two weights in WOFF2, drop jQuery, defer Clarity and the sales scripts, and lazy-load the other slides. Publish the before-and-after scores as a mini case study.

    An agency site that passes the test it runs on clients is part of the pitch.

    Risks and how to handle them

    • Slider design changes

      Keep the look; change only how it loads.

    Evidence

    • PageSpeed testGoogle PageSpeed Insights on vnstudios.com (October 20, 2026): mobile performance 58/100, desktop 59. In the phone lab test the largest element, the hero image "The First Shopify Premier Partner Agency in Argentina", appears at 12.4 s (desktop 3.0 s). The page loads 2.6 MB in 179 requests, including 728 KB of fonts, and jQuery 2.1.3. Real visitors' largest-content time is 1.8 s at the 75th percentile (good) but 15% slower than before.Source
    • Your websiteServices are sold as store products: Store Launch, Store Revamp, Ecommerce Technical & Tracking Audit, Growth Audit (Tech + CRO) and Agentic Commerce at $0.00, and "Consulting - Talk to an expert" at $1.00 with an "Add to cart" button. The products feed lists 10 products, four of them job openings. The site's agents.md tells AI shopping agents they can "browse products and shop at vnstudios's online store" through Shopify's Universal Commerce Protocol.Source
  • 03

    VN Studios' store lists its services at $0.00, a consultation at $1.00 with "Add to cart", and four job openings as products. The agents.md file invites AI shopping agents to browse and buy from that catalog, so an assistant asked about Shopify agencies in Argentina can see a $0 "Technical Lead" product. VN Studios writes about agentic commerce for clients; its own catalog is the example prospects will look at.

    Medium impactLow effort First result in 1 week Back End Shopify Developer

    First action

    Unpublish the four job products from the Online Store and Shop channels.

    How to measure it

    Requests naming a service and budget

    Now
    –
    Target
    50%
    By
    60 days

    Steps

    1. 1

      Move jobs

      Pages or hidden collection.

      Back End Shopify Developer 2 hours

    2. 2

      Set prices

      "From" prices per service.

      CEO 1 day

    3. 3

      Swap buttons

      Book a call instead of add to cart.

      Front-End Shopify Developer 1 day

    4. 4

      Check agents.md

      What agents now see.

      Back End Shopify Developer 1 hour

    5. 5

      Test

      Ask AI assistants about the services.

      Marketing Lead 1 day

    6. 6

      Review

      Lead quality after a month.

      Shopify Account Executive Manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    Back End Shopify Developer

    Smallest test

    Hide the four job products today.

    Why it works

    Move jobs to pages (or a hidden collection excluded from search and sales channels). Turn services into clear offers: "from" prices taken from the directory's $2,200 starting point, a booking button instead of a cart, and a paid audit with a real price. Keep the $1 consultation only if it is meant to be bought.

    A clean catalog shows the agentic-commerce expertise in practice, and real prices pre-qualify leads.

    Risks and how to handle them

    • Prices scare small leads

      Use "from" prices and explain scope.

    Evidence

    • Your websiteServices are sold as store products: Store Launch, Store Revamp, Ecommerce Technical & Tracking Audit, Growth Audit (Tech + CRO) and Agentic Commerce at $0.00, and "Consulting - Talk to an expert" at $1.00 with an "Add to cart" button. The products feed lists 10 products, four of them job openings. The site's agents.md tells AI shopping agents they can "browse products and shop at vnstudios's online store" through Shopify's Universal Commerce Protocol.Source
    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source
    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source
    • Your website"Ecommerce + AI: The Playbook" / "Agentic Ready": a free PDF with "6 audit modules" and an "Agentic Readiness Score" (41 points) for "Fashion, Beauty & Specialty Retail brands on Shopify"; it says agentic audits were run for Stanley 1913, Toni Plus, Ruti, Markarian, ToffeeSmyth, Edding and Found Collectibles.Source
  • 04

    Several sitemap pages load with no content: the Stanley case, Shopify Argentina, What we do, the ebook and partners pages, a press article with only a title, and the "15 minutos de Shopify" blog. A prospect who clicks the Stanley case, the agency's biggest name, finds a blank page.

    Medium impactLow effort First result in 2 weeks Marketing Lead

    First action

    List every sitemap page with fewer than 100 words.

    How to measure it

    Empty sitemap pages

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Find pages

      Word count per URL.

      Marketing Lead 1 day

    2. 2

      Stanley case

      Write and publish.

      Marketing Lead 1 week

    3. 3

      Shopify Argentina

      Spanish landing page.

      Marketing Lead 1 week

    4. 4

      Press article

      Body or link.

      Marketing Lead 1 day

    5. 5

      Redirect

      The rest to live pages.

      Front-End Shopify Developer 1 day

    6. 6

      Monthly check

      Empty-page scan.

      Marketing Lead monthly

    First result
    2 weeks
    Cost
    Staff time
    Owner
    Marketing Lead

    Smallest test

    Publish the Stanley case.

    Why it works

    Fill the Stanley case and the Shopify Argentina page first (the obvious search landing page for "agencia Shopify Argentina"), write the press article body or link to the original coverage, and redirect or remove the rest. Add a monthly check of every sitemap page for empty content.

    Empty pages waste the visits that matter most and look careless to buyers paying for attention to detail.

    Risks and how to handle them

    • Lost links on removed pages

      Redirect, do not delete.

    Evidence

    • Your websitePages in the sitemap that show no content when loaded: the Stanley case page (/pages/stanley-case), /pages/shopify-argentina, /pages/what-we-do, /pages/ebook and /pages/partners; the press article "VN Studios: adaptation and knowledge, the Argentine differentials" has a title and no body; the "15 minutos de Shopify" blog says "There are currently no articles in this blog".Source
    • Your websiteHomepage: "The First Shopify Premier Partner Agency in Argentina"; "We build, integrate, and scale your eCommerce"; services: New Shopify Store, Revamp your store, Migrate to Shopify, Backend & API Integrations; case highlights Stanley ("unified ecommerce strategy across LATAM"), Ruti ("From Magento to Shopify in 3 Weeks") and Puma Paraguay. The meta description still reads "We develop your standard shopify and shopifyplus online store... We deliver your online store ready to sell."Source
    • Your websiteSitemap (215 URLs): an English site with a Spanish /es version, but the /es blog posts are the English articles (e.g. "CRO in 2026: Why Optimizing Checkout Matters More Than Optimizing the Homepage" under the Spanish menu). Only a few posts are in Spanish (OCA/Andreani, Mercado Libre, three 2026 trends). Every contact point is one "Schedule your free consultation" form; no booking calendar.Source
  • 05

    The homepage leads with Premier Partner status and "We Build Systems", but the search description still says "We develop your standard shopify and shopifyplus online store", and the agencies page calls VN Studios a "Shopify Plus Partner". Shopify's directory shows Premier.

    Medium impactLow effort First result in 2 weeks Marketing Lead

    First action

    Rewrite the homepage description.

    How to measure it

    Homepage search click-through

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Homepage

      New description EN and ES.

      Marketing Lead 1 hour

    2. 2

      Agencies page

      Tier and pitch.

      Marketing Lead 1 hour

    3. 3

      Service pages

      One description each.

      Marketing Lead 1 day

    4. 4

      Tier mentions

      Search and replace.

      Front-End Shopify Developer 1 hour

    5. 5

      Social previews

      Check images and text.

      Marketing Lead 1 hour

    6. 6

      Measure

      Search Console.

      Marketing Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Lead

    Smallest test

    Change the homepage description today.

    Why it works

    Rewrite the homepage, agencies and service page descriptions around the current positioning (Premier Partner, integrations with ERP, OMS and logistics, LATAM and US), in English and Spanish, and update every mention of the partner tier.

    Search results and link previews are the first pitch most prospects see.

    Risks and how to handle them

    • Few searches for brand

      Also target "agencia Shopify Argentina".

    Evidence

    • Your websiteHomepage: "The First Shopify Premier Partner Agency in Argentina"; "We build, integrate, and scale your eCommerce"; services: New Shopify Store, Revamp your store, Migrate to Shopify, Backend & API Integrations; case highlights Stanley ("unified ecommerce strategy across LATAM"), Ruti ("From Magento to Shopify in 3 Weeks") and Puma Paraguay. The meta description still reads "We develop your standard shopify and shopifyplus online store... We deliver your online store ready to sell."Source
    • Your websiteVNS for Agencies: "We Help Shopify Agencies Grow Without Growing Pains", white label ("We stay invisible, you take the credit"), "over 14 years", a "plug-and-play team"; it calls VN Studios a "Shopify Plus Partner" while the homepage says Premier. Two testimonials, signed "Shopify Plus Partner from USA" and "NY Agency". The VNS for Agencies blog publishes about weekly (latest September 29, 2026: Shopify Rollouts A/B testing, Universal Commerce Protocol, Customer Accounts).Source
    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source
  • 06

    In Shopify's directory VN Studios is the only one of the three Buenos Aires agencies above at Premier tier, yet it has 21 reviews against Innovate Group's 41. Merchants filtering the directory see the count first. The portfolio lists 25 stores, many without a review.

    High impactLow effort First result in 1 month Shopify Account Executive Man…

    First action

    Send review requests to the 25 portfolio clients.

    How to measure it

    Directory reviews

    Now
    –
    Target
    45
    By
    2 quarters

    Steps

    1. 1

      List clients

      All since 2016.

      Shopify Account Executive Manager 1 day

    2. 2

      Request

      Personal email with the link.

      CEO 1 week

    3. 3

      Follow up

      One reminder.

      Shopify Account Executive Manager 2 weeks

    4. 4

      Checklist

      Review request at project close.

      Technical Lead 1 day

    5. 5

      Respond

      Thank each reviewer.

      Shopify Account Executive Manager ongoing

    6. 6

      Track leads

      Directory-sourced inquiries.

      Shopify Account Executive Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Shopify Account Executive Manager

    Smallest test

    Ask five active clients this week.

    Why it works

    Make a list of every client since 2016, ask each for a directory review in the week after a launch or a good result, and add a review request to the project close checklist. The new AE Manager owns it as part of the pipeline.

    Directory reviews drive inbound leads that arrive pre-sold on Shopify, and the Premier tier only pays off when the profile looks the busiest.

    Risks and how to handle them

    • Old clients unresponsive

      Start with active retainers.

    Evidence

    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source
    • Your websitePortfolio: 25 stores including Stanley, Sport House, Puma Paraguay, Jansport, Bikehaus, Markarian, Tanglefree, Caffettino, Nevada, Hudson Valley Seed Co, Ragstock and Casablanca; testimonials from Hudson Valley Seed Company ("They operated as an extension of our team") and Ferz Supply.Source
    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source

This quarter 9

The core plays for the next three months.

  • 07

    VN Studios is hiring a Shopify Account Executive Manager to "maintain a reliable pipeline" and position Shopify "for accelerated growth", and its migration page names Magento, WooCommerce, VTEX and custom platforms. The Ruti migration took three weeks. Brands on those platforms are a findable, specific list.

    High impactMedium effort First result in 1 quarter Shopify Account Executive Man…

    First action

    Pull 50 Argentine brands on VTEX or Magento.

    How to measure it

    Migration proposals

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Build list

      300 brands by platform.

      Shopify Account Executive Manager 2 weeks

    2. 2

      Rank

      By size and fit.

      Shopify Account Executive Manager 1 week

    3. 3

      Store review

      Five-minute speed and checkout review.

      Technical Lead ongoing

    4. 4

      Sequence

      Three touches with the Ruti story.

      Shopify Account Executive Manager weekly

    5. 5

      Plan call

      Free migration plan.

      Technical Lead ongoing

    6. 6

      Track

      Proposals and wins.

      Shopify Account Executive Manager monthly

    First result
    1 quarter
    Cost
    AE time and data tools
    Owner
    Shopify Account Executive Manager

    Smallest test

    Send ten personalized reviews this month.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a list of 300 brands in Argentina, Paraguay, Uruguay, Chile and Mexico running Magento, VTEX or WooCommerce (from public technology detection), rank by size, and run a sequence: a short speed and checkout review of their store, the Ruti three-week story, and a free migration plan call.

    Replatforming is a planned, budgeted decision; arriving with a specific review of their store beats a generic agency pitch.

    Risks and how to handle them

    • Long sales cycles

      Time outreach to contract renewals.

    Evidence

    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source
    • Your websiteIntegration products: a Shopify-OCA-Andreani page to "Automatizá tus envíos desde Shopify con OCA y Andreani" (real-time order sync, one-click labels, bulk printing, returns) with plans; an Odoo page, "Somos Partner Ready de Odoo desde 2025", booking 45-minute meetings; a B2B page, "Shopify B2B, Solved", for custom pricing, wholesale and portals.Source
    • Your websiteCase studies have no numbers. Dr. Greenlife: "Within weeks, Dr. Greenlife saw a measurable lift in conversion rate" after heatmaps, session recordings and checkout changes. Ruti: a Magento-to-Shopify migration in three weeks with Lightspeed POS sync for "ten brick-and-mortar stores across the U.S.", ending with a quote from "Ruti Team". The success-cases page has Stanley (store, then CRO, then Shopify Plus in 2024 with LATAM stores and a B2B portal), Puma by Kemsa, Ruti, DrGreenlife, Caffettino and Tanglefree.Source
    • Your websiteHomepage: "The First Shopify Premier Partner Agency in Argentina"; "We build, integrate, and scale your eCommerce"; services: New Shopify Store, Revamp your store, Migrate to Shopify, Backend & API Integrations; case highlights Stanley ("unified ecommerce strategy across LATAM"), Ruti ("From Magento to Shopify in 3 Weeks") and Puma Paraguay. The meta description still reads "We develop your standard shopify and shopifyplus online store... We deliver your online store ready to sell."Source
  • 08

    The VNS for Agencies page offers a white-label team, and the agency blog is the most active part of the site, published about weekly. But proof is two testimonials signed "NY Agency" and "Shopify Plus Partner from USA", and there is no price or engagement model.

    High impactMedium effort First result in 1 quarter CEO

    First action

    Write the three engagement models with prices.

    How to measure it

    Agency calls booked

    Now
    –
    Target
    8 a month
    By
    2 quarters

    Steps

    1. 1

      Models

      Three ways to work together.

      CEO 1 week

    2. 2

      Case studies

      Two anonymized but specific.

      Marketing Lead 1 month

    3. 3

      Price sheet

      On the agencies page.

      Marketing Lead 1 week

    4. 4

      Promote posts

      Partner community and LinkedIn.

      Marketing Lead weekly

    5. 5

      Outreach

      US Shopify Plus agencies.

      Shopify Account Executive Manager weekly

    6. 6

      Measure

      Calls and signed pods.

      CEO monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    CEO

    Smallest test

    Send the price sheet to five US agencies.

    Why it works

    Publish engagement models (hourly bank, dedicated pod, fixed-scope project), time-zone overlap with US hours, and two anonymized but specific agency case studies (type of agency, project, timeline, result). Promote the agency blog posts in the Shopify partner community and to US agencies on LinkedIn, each with a link to the price sheet.

    US agencies buy capacity on price, overlap and trust; a clear sheet and specifics turn readers into calls.

    Risks and how to handle them

    • Agencies fear poaching

      Add a non-solicit clause to the white-label terms.

    Evidence

    • Your websiteVNS for Agencies: "We Help Shopify Agencies Grow Without Growing Pains", white label ("We stay invisible, you take the credit"), "over 14 years", a "plug-and-play team"; it calls VN Studios a "Shopify Plus Partner" while the homepage says Premier. Two testimonials, signed "Shopify Plus Partner from USA" and "NY Agency". The VNS for Agencies blog publishes about weekly (latest September 29, 2026: Shopify Rollouts A/B testing, Universal Commerce Protocol, Customer Accounts).Source
    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source
    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source
  • 09

    The Spanish version of the site serves English articles under a Spanish menu; only a handful of posts are written in Spanish. VN Studios' home market and Mexico are Spanish-speaking, and brand owners there search in Spanish.

    Medium impactMedium effort First result in 1 quarter Marketing Lead

    First action

    Translate the CRO checkout post.

    How to measure it

    Spanish-page consultation requests

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Pick posts

      Top 15 by topic.

      Marketing Lead 1 week

    2. 2

      Translate

      Native writers.

      Marketing Lead 1 month

    3. 3

      hreflang

      Per article.

      Front-End Shopify Developer 1 day

    4. 4

      Local topics

      Five new posts.

      Marketing Lead 1 month

    5. 5

      Promote

      LinkedIn and newsletter.

      Marketing Lead weekly

    6. 6

      Measure

      Leads by language.

      Marketing Lead monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Marketing Lead

    Smallest test

    Publish one Spanish post.

    Why it works

    Translate the 15 most useful posts (CRO, B2B, migration, Mercado Libre, agentic commerce) into Spanish for Argentina and Mexico, add hreflang per article, and write new local topics: ARCA (formerly AFIP) electronic invoicing, Mercado Pago, OCA and Andreani, installments.

    Spanish searches for Shopify help in Argentina have few strong agency answers.

    Risks and how to handle them

    • Machine translation tone

      Edit by a native writer.

    Evidence

    • Your websiteSitemap (215 URLs): an English site with a Spanish /es version, but the /es blog posts are the English articles (e.g. "CRO in 2026: Why Optimizing Checkout Matters More Than Optimizing the Homepage" under the Spanish menu). Only a few posts are in Spanish (OCA/Andreani, Mercado Libre, three 2026 trends). Every contact point is one "Schedule your free consultation" form; no booking calendar.Source
    • Your websiteBlog post "Mercado Libre & Shopify: Competitors or perfect partners?" (Ricardo Ceci, February 2025): Mercado Libre is "the leading marketplace in Latin America" and "can take up to 20% of each sale"; sellers lose the direct customer relationship.Source
    • Your websiteIntegration products: a Shopify-OCA-Andreani page to "Automatizá tus envíos desde Shopify con OCA y Andreani" (real-time order sync, one-click labels, bulk printing, returns) with plans; an Odoo page, "Somos Partner Ready de Odoo desde 2025", booking 45-minute meetings; a B2B page, "Shopify B2B, Solved", for custom pricing, wholesale and portals.Source
  • 10

    The August 25 breakfast at UAI targeted C-levels and ecommerce leaders, reviewed every application and featured a Shopify Plus talk. Events like this reach decision makers directly, but the event pages carry no recap, and the online AI event page gives a date with no year.

    High impactMedium effort First result in 1 quarter CEO

    First action

    Write the August recap and email applicants.

    How to measure it

    Sales opportunities per event

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Recap

      Page with clips and slides.

      Marketing Lead 1 week

    2. 2

      Email applicants

      Recap and next date.

      Marketing Lead 1 day

    3. 3

      Archive

      Past event pages.

      Front-End Shopify Developer 1 hour

    4. 4

      Plan the series

      Four themes a year.

      CEO 2 weeks

    5. 5

      Co-host

      Shopify and a tech partner.

      CEO quarterly

    6. 6

      Follow up

      AE call to each attendee.

      Shopify Account Executive Manager per event

    First result
    1 quarter
    Cost
    Venue and breakfast
    Owner
    CEO

    Smallest test

    Send the recap this week.

    Why it works

    Publish a recap page (key points, photos, slides, short video clips) and send it to all applicants; announce the next breakfast date with a waitlist; run one in-person breakfast a quarter on a single theme (B2B, migration, AI) and archive past event pages.

    Repeat events build a community of buyers and give the AE a warm list every quarter.

    Risks and how to handle them

    • Low attendance

      Keep the application format and limited places.

    Evidence

    • Your websiteEvents: an in-person breakfast at UAI, "Crecer en serio: ¿Qué cambia cuando tu ecommerce sube de categoría?", on Tuesday August 25, 9-12, with a Shopify Plus talk, for C-levels and ecommerce leaders, with limited places and applications reviewed; and an online event, "El futuro vende solo: E-commerce en la era de la Inteligencia Artificial", with Ricardo Ceci (Founder) and Pablo Angel Veliz (CEO), whose page gives "Jueves 13 de noviembre" with no year.Source
    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source
  • 11

    VN Studios already sells a Shopify integration with OCA and Andreani, two of Argentina's main couriers: order sync, one-click labels, bulk printing and returns, with plans. Every Shopify store in Argentina that ships with them is a potential subscriber and a future client.

    High impactMedium effort First result in 2 quarters Back End Shopify Developer

    First action

    Count current OCA-Andreani integration clients and their volumes.

    How to measure it

    Active installs

    Now
    –
    Target
    200
    By
    3 quarters

    Steps

    1. 1

      Review the code

      Multi-tenant ready.

      Back End Shopify Developer 1 month

    2. 2

      Billing

      Self-serve plans.

      Back End Shopify Developer 1 month

    3. 3

      Listing

      Spanish copy, screenshots.

      Marketing Lead 2 weeks

    4. 4

      Submit

      App review.

      Back End Shopify Developer 1 month

    5. 5

      Support

      Docs and help desk.

      Back End Shopify Developer ongoing

    6. 6

      Upsell

      Service leads from installs.

      Shopify Account Executive Manager monthly

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Back End Shopify Developer

    Smallest test

    Offer the integration to ten stores on a monthly plan.

    Why it works

    Make it installable without a project: a public app listing with self-serve plans, a free tier for low volumes, setup guides in Spanish and an in-app link to VN Studios for bigger projects. Track which installs become service clients.

    A small paid app brings recurring revenue and a steady stream of Argentine merchants who already trust VN Studios' code.

    Risks and how to handle them

    • Support load

      Start with a capped beta.

    Evidence

    • Your websiteIntegration products: a Shopify-OCA-Andreani page to "Automatizá tus envíos desde Shopify con OCA y Andreani" (real-time order sync, one-click labels, bulk printing, returns) with plans; an Odoo page, "Somos Partner Ready de Odoo desde 2025", booking 45-minute meetings; a B2B page, "Shopify B2B, Solved", for custom pricing, wholesale and portals.Source
    • HiringTechnical Lead: provide "first technical estimates", "Translate approved requirements into clear development tasks", "Create knowledge paths and training plans", and "Orchestrate the use of AI inside the company by promoting tools such as GitHub Copilot, Cursor, ChatGPT, and AI agents"; must have Shopify Plus, Shopify Functions, Checkout UI Extensions and ERP/CRM/OMS/PIM integration experience. The Back End developer builds custom apps with Shopify Functions, Checkout UI Extensions and webhooks.Source
  • 12

    VN Studios' own post says Mercado Libre is the leading marketplace in Latin America and "can take up to 20% of each sale", with no direct customer relationship. Brands selling mostly there are ready to build a direct channel without leaving the marketplace.

    Medium impactMedium effort First result in 1 quarter Shopify Account Executive Man…

    First action

    List 50 Mercado Libre official stores without their own Shopify store.

    How to measure it

    Mercado Libre offer proposals

    Now
    –
    Target
    8 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define scope

      Store, sync, retention.

      Technical Lead 1 week

    2. 2

      Price

      Fixed package.

      CEO 1 week

    3. 3

      Landing page

      Spanish.

      Marketing Lead 1 week

    4. 4

      Target list

      50 official stores.

      Shopify Account Executive Manager 1 week

    5. 5

      Outreach

      Fee savings estimate.

      Shopify Account Executive Manager weekly

    6. 6

      Case study

      First client.

      Marketing Lead 1 quarter

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Shopify Account Executive Manager

    Smallest test

    Pitch three Mercado Libre brands.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Create a fixed-scope offer: Shopify store, catalog and stock sync with Mercado Libre, and a first retention flow to bring marketplace buyers back direct. Target top Mercado Libre official stores in fashion, beauty and home.

    It speaks to a pain every Argentine brand knows and gives a clear path to margin.

    Risks and how to handle them

    • Brands fear losing marketplace rank

      Keep both channels synced.

    Evidence

    • Your websiteBlog post "Mercado Libre & Shopify: Competitors or perfect partners?" (Ricardo Ceci, February 2025): Mercado Libre is "the leading marketplace in Latin America" and "can take up to 20% of each sale"; sellers lose the direct customer relationship.Source
    • Your websiteIntegration products: a Shopify-OCA-Andreani page to "Automatizá tus envíos desde Shopify con OCA y Andreani" (real-time order sync, one-click labels, bulk printing, returns) with plans; an Odoo page, "Somos Partner Ready de Odoo desde 2025", booking 45-minute meetings; a B2B page, "Shopify B2B, Solved", for custom pricing, wholesale and portals.Source
    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source
  • 13

    VN Studios sells a Growth Audit (Tech + CRO) with an "experiment backlog", and its agency blog covers Shopify Rollouts, native A/B testing. Stanley moved from launch to CRO to Shopify Plus; that path should be the standard.

    High impactMedium effort First result in 1 quarter Technical Lead

    First action

    Offer the retainer to the last five audit clients.

    How to measure it

    CRO retainers

    Now
    –
    Target
    8
    By
    2 quarters

    Steps

    1. 1

      Define retainer

      Two tests a month.

      Technical Lead 1 week

    2. 2

      Price

      Fixed monthly.

      CEO 1 week

    3. 3

      Report template

      Monthly results.

      Technical Lead 1 week

    4. 4

      Offer

      To audit clients.

      Shopify Account Executive Manager 2 weeks

    5. 5

      Run

      Experiments.

      Front-End Shopify Developer monthly

    6. 6

      Publish wins

      With client approval.

      Marketing Lead quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Technical Lead

    Smallest test

    Sign one retainer this month.

    Why it works

    After every audit, offer a monthly retainer: two experiments a month from the backlog run with native testing, a monthly results report and a quarterly roadmap. Price it as a fixed monthly fee.

    Retainers smooth agency revenue, and measured experiments create the numbers case studies need.

    Risks and how to handle them

    • Tests without traffic

      Limit to stores above a traffic floor.

    Builds on

    Evidence

    • Your websiteServices are sold as store products: Store Launch, Store Revamp, Ecommerce Technical & Tracking Audit, Growth Audit (Tech + CRO) and Agentic Commerce at $0.00, and "Consulting - Talk to an expert" at $1.00 with an "Add to cart" button. The products feed lists 10 products, four of them job openings. The site's agents.md tells AI shopping agents they can "browse products and shop at vnstudios's online store" through Shopify's Universal Commerce Protocol.Source
    • Your websiteVNS for Agencies: "We Help Shopify Agencies Grow Without Growing Pains", white label ("We stay invisible, you take the credit"), "over 14 years", a "plug-and-play team"; it calls VN Studios a "Shopify Plus Partner" while the homepage says Premier. Two testimonials, signed "Shopify Plus Partner from USA" and "NY Agency". The VNS for Agencies blog publishes about weekly (latest September 29, 2026: Shopify Rollouts A/B testing, Universal Commerce Protocol, Customer Accounts).Source
    • Your websiteCase studies have no numbers. Dr. Greenlife: "Within weeks, Dr. Greenlife saw a measurable lift in conversion rate" after heatmaps, session recordings and checkout changes. Ruti: a Magento-to-Shopify migration in three weeks with Lightspeed POS sync for "ten brick-and-mortar stores across the U.S.", ending with a quote from "Ruti Team". The success-cases page has Stanley (store, then CRO, then Shopify Plus in 2024 with LATAM stores and a B2B portal), Puma by Kemsa, Ruti, DrGreenlife, Caffettino and Tanglefree.Source
  • 14

    The Technical Lead will produce "first technical estimates" and turn requirements into tasks, and the directory lists services "From $2,200". The site shows $0 on every service and asks for a free consultation, so prospects cannot tell whether VN Studios fits their budget.

    Medium impactMedium effort First result in 1 quarter Technical Lead

    First action

    Average the last 20 projects by package.

    How to measure it

    Lead-to-proposal

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Analyze projects

      Cost and time by package.

      Technical Lead 2 weeks

    2. 2

      Set ranges

      Low, typical, high.

      CEO 1 week

    3. 3

      Publish

      On each service page.

      Front-End Shopify Developer 1 week

    4. 4

      Estimate form

      Range and booking.

      Back End Shopify Developer 2 weeks

    5. 5

      Train AE

      Same ranges on calls.

      Shopify Account Executive Manager 1 day

    6. 6

      Review

      Quarterly.

      Technical Lead quarterly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Technical Lead

    Smallest test

    Add a "from" price to the Store Launch page.

    Why it works

    Publish a typical range and timeline for Store Launch, Store Revamp, Migration, Audit and B2B, based on past projects, plus a short estimate form that returns a range immediately and books a call.

    Price ranges filter out poor fits and speed up the good ones; buyers trust agencies that are open about cost.

    Risks and how to handle them

    • Competitors see prices

      They are already public in the directory.

    Builds on

    Evidence

    • HiringTechnical Lead: provide "first technical estimates", "Translate approved requirements into clear development tasks", "Create knowledge paths and training plans", and "Orchestrate the use of AI inside the company by promoting tools such as GitHub Copilot, Cursor, ChatGPT, and AI agents"; must have Shopify Plus, Shopify Functions, Checkout UI Extensions and ERP/CRM/OMS/PIM integration experience. The Back End developer builds custom apps with Shopify Functions, Checkout UI Extensions and webhooks.Source
    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source
    • Your websiteServices are sold as store products: Store Launch, Store Revamp, Ecommerce Technical & Tracking Audit, Growth Audit (Tech + CRO) and Agentic Commerce at $0.00, and "Consulting - Talk to an expert" at $1.00 with an "Add to cart" button. The products feed lists 10 products, four of them job openings. The site's agents.md tells AI shopping agents they can "browse products and shop at vnstudios's online store" through Shopify's Universal Commerce Protocol.Source
  • 15

    VN Studios' YouTube channel has 48 videos and about 135,000 views but only 45 subscribers, and the "15 minutos de Shopify" blog is empty. The views are not turning into an audience.

    Medium impactLow effort First result in 1 quarter Marketing Lead

    First action

    Record the first episode on OCA and Andreani labels.

    How to measure it

    Subscribers

    Now
    –
    Target
    1,000
    By
    3 quarters

    Steps

    1. 1

      Plan topics

      12 episodes.

      Marketing Lead 1 week

    2. 2

      Record

      Weekly.

      Technical Lead weekly

    3. 3

      Publish

      Video and transcript post.

      Marketing Lead weekly

    4. 4

      Clips

      Instagram and LinkedIn.

      Marketing Lead weekly

    5. 5

      Call to action

      Subscribe and consult.

      Marketing Lead ongoing

    6. 6

      Review

      Watch time and leads.

      Marketing Lead monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Marketing Lead

    Smallest test

    Publish one episode.

    Why it works

    Record a weekly 15-minute Spanish video that solves one Shopify problem (OCA labels, installments, Mercado Libre sync, B2B pricing), embed it in the empty blog with a transcript, ask for the subscription and link the free consultation.

    Practical Spanish videos are scarce and build a following among the merchants who become clients.

    Risks and how to handle them

    • Time from developers

      Batch-record four episodes at once.

    Evidence

    • programmable.infoYouTube @vnstudios414: 48 videos, 134,883 total views, 45 subscribers. The site uses Microsoft Clarity and Bing Ads, and DMARC is set to "p=none".Source
    • Your websitePages in the sitemap that show no content when loaded: the Stanley case page (/pages/stanley-case), /pages/shopify-argentina, /pages/what-we-do, /pages/ebook and /pages/partners; the press article "VN Studios: adaptation and knowledge, the Argentine differentials" has a title and no body; the "15 minutos de Shopify" blog says "There are currently no articles in this blog".Source
    • Your websiteIntegration products: a Shopify-OCA-Andreani page to "Automatizá tus envíos desde Shopify con OCA y Andreani" (real-time order sync, one-click labels, bulk printing, returns) with plans; an Odoo page, "Somos Partner Ready de Odoo desde 2025", booking 45-minute meetings; a B2B page, "Shopify B2B, Solved", for custom pricing, wholesale and portals.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    VN Studios has a 41-point Agentic Readiness Score, has run audits for Stanley 1913, Ruti and others, and ships agents.md on its own site. No one publishes how ready Latin American stores are for AI shopping assistants.

    High impactHigh effort First result in 3 quarters Founder

    First action

    Score 20 stores by hand with the existing checklist.

    How to measure it

    Report requests

    Now
    –
    Target
    60
    By
    3 quarters

    Steps

    1. 1

      Pick checks

      Public, repeatable items.

      Technical Lead 2 weeks

    2. 2

      Build list

      200 stores.

      Shopify Account Executive Manager 2 weeks

    3. 3

      Score

      Script plus review.

      Back End Shopify Developer 1 month

    4. 4

      Write

      Index and method.

      Marketing Lead 1 month

    5. 5

      Launch

      Event and press.

      Founder 1 month

    6. 6

      Follow up

      Personal reports.

      Shopify Account Executive Manager ongoing

    First result
    3 quarters
    Cost
    Staff time
    Owner
    Founder

    Smallest test

    Score 20 Argentine stores and publish one chart.

    Why it works

    Score 200 public Shopify stores in Argentina, Mexico, Chile and Colombia on the public parts of the score (structured data, AI crawler access, product data, agents.md, policies), publish the index by country and category with anonymized results, and give each brand its own report on request.

    Original data gets press, invitations to speak and a reason to contact 200 brands with something useful.

    Risks and how to handle them

    • Brands dislike being ranked

      Publish aggregates; share named scores privately.

    Builds on

    Evidence

    • Your website"Ecommerce + AI: The Playbook" / "Agentic Ready": a free PDF with "6 audit modules" and an "Agentic Readiness Score" (41 points) for "Fashion, Beauty & Specialty Retail brands on Shopify"; it says agentic audits were run for Stanley 1913, Toni Plus, Ruti, Markarian, ToffeeSmyth, Edding and Found Collectibles.Source
    • Your websiteServices are sold as store products: Store Launch, Store Revamp, Ecommerce Technical & Tracking Audit, Growth Audit (Tech + CRO) and Agentic Commerce at $0.00, and "Consulting - Talk to an expert" at $1.00 with an "Add to cart" button. The products feed lists 10 products, four of them job openings. The site's agents.md tells AI shopping agents they can "browse products and shop at vnstudios's online store" through Shopify's Universal Commerce Protocol.Source
    • Your websiteEvents: an in-person breakfast at UAI, "Crecer en serio: ¿Qué cambia cuando tu ecommerce sube de categoría?", on Tuesday August 25, 9-12, with a Shopify Plus talk, for C-levels and ecommerce leaders, with limited places and applications reviewed; and an online event, "El futuro vende solo: E-commerce en la era de la Inteligencia Artificial", with Ricardo Ceci (Founder) and Pablo Angel Veliz (CEO), whose page gives "Jueves 13 de noviembre" with no year.Source
  • 17

    Stanley moved to Shopify Plus with stores across Latin America and a B2B portal for country representatives, VN Studios has a "Shopify B2B, Solved" page, and its blog calls digital B2B the silent opportunity many agencies ignore. Few agencies in the region specialize in it.

    High impactHigh effort First result in 3 quarters CEO

    First action

    Interview Stanley's team on B2B portal results.

    How to measure it

    B2B projects

    Now
    –
    Target
    6 a year
    By
    4 quarters

    Steps

    1. 1

      Stanley numbers

      B2B orders and reps.

      Shopify Account Executive Manager 1 month

    2. 2

      Checklist

      B2B readiness.

      Technical Lead 1 month

    3. 3

      ERP kit

      Odoo first.

      Back End Shopify Developer 1 quarter

    4. 4

      Target list

      Distributors and manufacturers.

      Shopify Account Executive Manager 1 month

    5. 5

      Event

      B2B breakfast.

      CEO 1 quarter

    6. 6

      Measure

      Pipeline and wins.

      CEO monthly

    First result
    3 quarters
    Cost
    Staff time
    Owner
    CEO

    Smallest test

    Publish the Stanley B2B case.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Make B2B the flagship: a numbered Stanley case study, a B2B readiness checklist, an integration kit for the ERPs common in the region (Odoo, SAP Business One, Tango), and outreach to distributors and manufacturers that still take orders by WhatsApp and spreadsheet.

    B2B projects are larger and longer, and a clear specialty beats full-service positioning against Innovate Group and LOP.

    Risks and how to handle them

    • Long B2B cycles

      Offer a paid discovery phase.

    Builds on

    Evidence

    • Your websiteIntegration products: a Shopify-OCA-Andreani page to "Automatizá tus envíos desde Shopify con OCA y Andreani" (real-time order sync, one-click labels, bulk printing, returns) with plans; an Odoo page, "Somos Partner Ready de Odoo desde 2025", booking 45-minute meetings; a B2B page, "Shopify B2B, Solved", for custom pricing, wholesale and portals.Source
    • Your websiteCase studies have no numbers. Dr. Greenlife: "Within weeks, Dr. Greenlife saw a measurable lift in conversion rate" after heatmaps, session recordings and checkout changes. Ruti: a Magento-to-Shopify migration in three weeks with Lightspeed POS sync for "ten brick-and-mortar stores across the U.S.", ending with a quote from "Ruti Team". The success-cases page has Stanley (store, then CRO, then Shopify Plus in 2024 with LATAM stores and a B2B portal), Puma by Kemsa, Ruti, DrGreenlife, Caffettino and Tanglefree.Source
    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source
    • Your websiteVNS for Agencies: "We Help Shopify Agencies Grow Without Growing Pains", white label ("We stay invisible, you take the credit"), "over 14 years", a "plug-and-play team"; it calls VN Studios a "Shopify Plus Partner" while the homepage says Premier. Two testimonials, signed "Shopify Plus Partner from USA" and "NY Agency". The VNS for Agencies blog publishes about weekly (latest September 29, 2026: Shopify Rollouts A/B testing, Universal Commerce Protocol, Customer Accounts).Source
  • 18

    VN Studios already serves US brands (Ruti, Tanglefree, Hudson Valley Seed Co, Ragstock), lists the US as a supported market, works in English and offers developers US-dollar salaries. US mid-market brands want senior Shopify Plus teams at nearshore cost in their own time zone.

    High impactHigh effort First result in 4 quarters CEO

    First action

    Ask two US clients to be reference calls.

    How to measure it

    New US retainers

    Now
    –
    Target
    4
    By
    4 quarters

    Steps

    1. 1

      References

      Two US clients.

      CEO 2 weeks

    2. 2

      Pod offer

      Roles, hours, fee.

      CEO 1 month

    3. 3

      US page

      Case studies and pricing.

      Marketing Lead 1 month

    4. 4

      Outreach

      US ecommerce directors.

      Shopify Account Executive Manager weekly

    5. 5

      Event

      One US trade show.

      CEO yearly

    6. 6

      Measure

      Pipeline from US.

      Shopify Account Executive Manager monthly

    First result
    4 quarters
    Cost
    Travel and outreach
    Owner
    CEO

    Smallest test

    Book two calls with US ecommerce directors.

    Why it works

    Create a US-facing offer: a dedicated Shopify Plus pod with a fixed monthly fee, US-hours overlap and a US reference call. Use the US client stories, attend one US ecommerce event a year and run LinkedIn outreach to US ecommerce directors.

    A US contract can be worth several local ones, and the proof already exists in the portfolio.

    Risks and how to handle them

    • Hiring to meet demand

      Use the open roles and the Technical Lead's training plans.

    Evidence

    • Your websitePortfolio: 25 stores including Stanley, Sport House, Puma Paraguay, Jansport, Bikehaus, Markarian, Tanglefree, Caffettino, Nevada, Hudson Valley Seed Co, Ragstock and Casablanca; testimonials from Hudson Valley Seed Company ("They operated as an extension of our team") and Ferz Supply.Source
    • Your websiteCase studies have no numbers. Dr. Greenlife: "Within weeks, Dr. Greenlife saw a measurable lift in conversion rate" after heatmaps, session recordings and checkout changes. Ruti: a Magento-to-Shopify migration in three weeks with Lightspeed POS sync for "ten brick-and-mortar stores across the U.S.", ending with a quote from "Ruti Team". The success-cases page has Stanley (store, then CRO, then Shopify Plus in 2024 with LATAM stores and a B2B portal), Puma by Kemsa, Ruti, DrGreenlife, Caffettino and Tanglefree.Source
    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source
    • Shopify Partner DirectoryVN Studios' Shopify directory profile: Premier tier, CABA, Argentina, serving Argentina, the US, the UK and Mexico; partner since April 2016; 5.0 from 21 reviews; "From $2,200" for selected services. Buenos Aires peers: Innovate Group (Plus tier, 5.0 from 41 reviews, from $2,600; Nestlé, Havaianas, Zumba Wear) and LOP Multimedia (Plus tier, 5.0 from 15 reviews, from $2,450; Crocs, New Era, Reebok, Salomon).Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    VN Studios is hiring front-end, back-end and lead developers, and the Technical Lead is asked to create "knowledge paths and training plans". It already hosts events at UAI.

    Medium impactLow effort First result in 2 quarters Technical Lead

    First action

    Propose a six-week course to UAI.

    How to measure it

    Course hires

    Now
    –
    Target
    2 a year
    By
    4 quarters

    Steps

    1. 1

      Design course

      Six weeks.

      Technical Lead 1 month

    2. 2

      Agree with UAI

      Format and dates.

      CEO 1 month

    3. 3

      Teach

      Team sessions.

      Technical Lead 6 weeks

    4. 4

      Projects

      Real store tasks.

      Back End Shopify Developer 6 weeks

    5. 5

      Interns

      Top students.

      Technical Lead 1 month

    6. 6

      Repeat

      Twice a year.

      Technical Lead 6 months

    First result
    2 quarters
    Cost
    Team time
    Owner
    Technical Lead

    Smallest test

    Run one free workshop at UAI.

    Why it works

    Offer UAI a short practical Shopify development course taught by the team (Liquid, Functions, Checkout Extensions, integrations), with the best students invited to a paid internship.

    It builds a hiring pipeline, raises the brand with future clients and gives the team a training format to reuse.

    Risks and how to handle them

    • Teaching time

      Rotate instructors.

    Evidence

    • HiringCareers (posted May 26-28, 2026, listed as products in the store's "Open Positions" collection at $0.00): Shopify Account Executive Manager, Technical Lead, Front-End Shopify Developer and Back End Shopify Developer. The AE Manager will "Create new ways of positioning Shopify as a solution for accelerated growth", "cultivate effective sales strategies" and "maintain a reliable pipeline"; remote-first, with the option of a US-dollar salary.Source
    • HiringTechnical Lead: provide "first technical estimates", "Translate approved requirements into clear development tasks", "Create knowledge paths and training plans", and "Orchestrate the use of AI inside the company by promoting tools such as GitHub Copilot, Cursor, ChatGPT, and AI agents"; must have Shopify Plus, Shopify Functions, Checkout UI Extensions and ERP/CRM/OMS/PIM integration experience. The Back End developer builds custom apps with Shopify Functions, Checkout UI Extensions and webhooks.Source
    • Your websiteEvents: an in-person breakfast at UAI, "Crecer en serio: ¿Qué cambia cuando tu ecommerce sube de categoría?", on Tuesday August 25, 9-12, with a Shopify Plus talk, for C-levels and ecommerce leaders, with limited places and applications reviewed; and an online event, "El futuro vende solo: E-commerce en la era de la Inteligencia Artificial", with Ricardo Ceci (Founder) and Pablo Angel Veliz (CEO), whose page gives "Jueves 13 de noviembre" with no year.Source
  • 20

    VN Studios has been an Odoo partner since 2025 and builds ERP integrations for Shopify; the Technical Lead and Back End roles both ask for ERP integration experience. Odoo is popular with growing Latin American companies that need invoicing and stock in one place.

    Medium impactMedium effort First result in 2 quarters Back End Shopify Developer

    First action

    List the Odoo-Shopify projects done so far.

    How to measure it

    Connector clients

    Now
    –
    Target
    6
    By
    3 quarters

    Steps

    1. 1

      Scope

      Products, stock, orders, invoices.

      Technical Lead 2 weeks

    2. 2

      Build

      Reusable connector.

      Back End Shopify Developer 1 quarter

    3. 3

      Pilot

      Two clients.

      Back End Shopify Developer 1 month

    4. 4

      Package

      Fixed price plus support.

      CEO 2 weeks

    5. 5

      Launch

      Event and page.

      Marketing Lead 1 month

    6. 6

      Measure

      Clients and support load.

      Technical Lead monthly

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Back End Shopify Developer

    Smallest test

    Pilot with one Odoo client.

    Why it works

    Build a standard Odoo-Shopify connector (products, stock, orders, invoices) for the region's needs, sell it as a fixed-price implementation and then a monthly support plan, and present it at the next breakfast.

    A repeatable connector turns custom integration work into a product with predictable margin.

    Risks and how to handle them

    • Each client is different

      Keep custom work as paid add-ons.

    Evidence

    • Your websiteIntegration products: a Shopify-OCA-Andreani page to "Automatizá tus envíos desde Shopify con OCA y Andreani" (real-time order sync, one-click labels, bulk printing, returns) with plans; an Odoo page, "Somos Partner Ready de Odoo desde 2025", booking 45-minute meetings; a B2B page, "Shopify B2B, Solved", for custom pricing, wholesale and portals.Source
    • HiringTechnical Lead: provide "first technical estimates", "Translate approved requirements into clear development tasks", "Create knowledge paths and training plans", and "Orchestrate the use of AI inside the company by promoting tools such as GitHub Copilot, Cursor, ChatGPT, and AI agents"; must have Shopify Plus, Shopify Functions, Checkout UI Extensions and ERP/CRM/OMS/PIM integration experience. The Back End developer builds custom apps with Shopify Functions, Checkout UI Extensions and webhooks.Source
  • 21

    The most active blog is "VNS for Agencies", aimed at other agencies, while the brand-facing blog has mostly older stories. Brand decision makers, who sign most of VN Studios' contracts, have less to read.

    Medium impactLow effort First result in 1 month Marketing Lead

    First action

    Rewrite the latest agency post for brands.

    How to measure it

    Brand-post consultation requests

    Now
    –
    Target
    6 a month
    By
    2 quarters

    Steps

    1. 1

      Calendar

      Alternate audiences.

      Marketing Lead 1 week

    2. 2

      Rewrite

      One post a week for brands.

      Marketing Lead weekly

    3. 3

      Call to action

      Matching package.

      Marketing Lead ongoing

    4. 4

      Newsletter

      Split by audience.

      Marketing Lead 2 weeks

    5. 5

      Promote

      LinkedIn by CEO.

      CEO weekly

    6. 6

      Measure

      Leads per audience.

      Marketing Lead monthly

    First result
    1 month
    Cost
    Writing time
    Owner
    Marketing Lead

    Smallest test

    Publish one brand version this week.

    Why it works

    Alternate weekly posts between agencies and brands. Brand posts take the same news (Shopify editions, agentic commerce, A/B testing) and answer "what does this mean for my store and budget", each ending with the matching audit or package.

    The same research reaches two buyers, and brand readers are closer to a project.

    Risks and how to handle them

    • Less agency content

      Keep the agency post weekly too, shorter.

    Evidence

    • Your websiteVNS for Agencies: "We Help Shopify Agencies Grow Without Growing Pains", white label ("We stay invisible, you take the credit"), "over 14 years", a "plug-and-play team"; it calls VN Studios a "Shopify Plus Partner" while the homepage says Premier. Two testimonials, signed "Shopify Plus Partner from USA" and "NY Agency". The VNS for Agencies blog publishes about weekly (latest September 29, 2026: Shopify Rollouts A/B testing, Universal Commerce Protocol, Customer Accounts).Source
    • Your websiteSitemap (215 URLs): an English site with a Spanish /es version, but the /es blog posts are the English articles (e.g. "CRO in 2026: Why Optimizing Checkout Matters More Than Optimizing the Homepage" under the Spanish menu). Only a few posts are in Spanish (OCA/Andreani, Mercado Libre, three 2026 trends). Every contact point is one "Schedule your free consultation" form; no booking calendar.Source
    • Your websiteCase studies have no numbers. Dr. Greenlife: "Within weeks, Dr. Greenlife saw a measurable lift in conversion rate" after heatmaps, session recordings and checkout changes. Ruti: a Magento-to-Shopify migration in three weeks with Lightspeed POS sync for "ten brick-and-mortar stores across the U.S.", ending with a quote from "Ruti Team". The success-cases page has Stanley (store, then CRO, then Shopify Plus in 2024 with LATAM stores and a B2B portal), Puma by Kemsa, Ruti, DrGreenlife, Caffettino and Tanglefree.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

3 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists3The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #7 (opens programmable.info in a new tab)
  • Build this list in Info for idea #19 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. VN Studios did not commission, review or endorse it, and Programmable is not affiliated with VN Studios. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how VN Studios runs its business.

Something wrong, or do you represent VN Studios? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Numbers in case studies, a faster hero, a clean catalog, empty pages filled, one partner-tier message and directory reviews.

  2. Days 31 to 6010 ideas

    Migration target list for the AE, white-label price sheet, Spanish blog, event series, OCA-Andreani app, Mercado Libre offer, CRO retainers, published prices and Spanish videos; brand-facing posts.

  3. Days 61 to 905 ideas

    Commit to the big bets: the Agentic Readiness Index, B2B leadership and US nearshore teams; start the UAI course and the Odoo connector.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value acting as an extension of the team. The most cited problem: systems that do not talk to each other.

  • Fast, clean migrations
  • Outgrowing Magento, VTEX or WooCommerce
  • In their words: “scale”

Market

Competitive landscape

3 competitors compared: Innovate Group, LOP Multimedia and Global Shopify Plus agencies.

  • Gap to exploit: Specific, numbered results from LATAM Shopify projects
  • Innovate Group: Plus tier, not Premier
  • LOP Multimedia: Fewer reviews (15)

Hiring signals

VN Studios is adding sales capacity and senior technical leadership at once: a Shopify Account Executive Manager to build a "reliable pipeline" and position Shopify for growth (ideas 6, 7, 12), a Technical Lead to own…

  • Shopify Account Executive Manager: Pipeline and Shopify positioning. Ideas 6, 7, 12.
  • Technical Lead: Estimates, training plans, AI across the company. Ideas 13, 14, 19.
  • Back End Shopify Developer: Custom apps, Functions and integrations. Ideas 3, 11, 20.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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