VTEX growth playbook

Translate the Pierce and Dow cases into English, tag Pierce as United States and Industrial manufacturers, and link them from the B2B Commerce and industrial manufacturers pages. Ask Pierce for a short quote or video, and build a one-page summary ("dealer parts portal for about 70,000 trucks") that outbound reps can send.

US manufacturers trust US peers, and dealer-network parts commerce is a pattern many US equipment makers share. A US story in English gives every outbound sequence and trade-show conversation a relevant proof point.

[ ] Pierce and Dow cases translated and reviewed
[ ] Country and industry tags corrected
[ ] hreflang between language versions
[ ] Linked from B2B Commerce and vertical pages
[ ] One-page PDF for sales
[ ] Added to outbound sequences for manufacturers
[ ] Tracking by story in HubSpot

• Client approval for new formats

  Publish the translated text first; add quotes once approved.

• Other cases with wrong tags

  Audit tags across all three languages (idea 6).

• Your websiteThe Pierce Manufacturing case study exists only in Portuguese (its only hreflang is pt-br) and is tagged "País: Brasil". It describes a company headquartered in Appleton, Wisconsin, an Oshkosh Corporation subsidiary that sells fire trucks only through dealers and runs a "Pierce Parts" site supporting a fleet of about 70,000 trucks, which moved its B2B parts business from a legacy catalog to VTEX.Source
• Your websiteSitemaps checked October 22, 2026: en-us 746 URLs, pt-br 614, es-mx 598. The en-us site has 79 commerce stories and the pt-br site 87 customer cases; B2B cases for Pierce Manufacturing and Dow have no English version, while Stanley Black & Decker and Motorola appear in English only as blog posts and talks. English B2B stories cover Electrolux, Macromex, Henkel Indola, Colgate, Unilever, Mondelez and Gelopar.Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source
• HiringLead Field Marketing Specialist - Business Development (New York, posted October 21, 2026): "a true hunter role" creating qualified pipeline through outbound "across target accounts, segments, customer profiles, and verticals", account penetration strategies for "key stakeholders, buying groups, whitespace", personalized messaging by vertical, and travel "for trade shows, field events, meetings"; measured on "quarterly opportunity quota".Source
• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source

Build one sequence per priority vertical (manufacturers, distributors, CPG) and per buying role, each pointing to the matching vertical page, a relevant story and the demo store. Track replies by sequence.

Relevant proof in the first email raises reply rates with enterprise buyers.

• Too few US stories

  Add translated US cases as they appear.

• HiringLead Field Marketing Specialist - Business Development (New York, posted October 21, 2026): "a true hunter role" creating qualified pipeline through outbound "across target accounts, segments, customer profiles, and verticals", account penetration strategies for "key stakeholders, buying groups, whitespace", personalized messaging by vertical, and travel "for trade shows, field events, meetings"; measured on "quarterly opportunity quota".Source
• Your websiteSolutions pages by vertical (industrial manufacturers, distributors and wholesalers, CPG, pharma and 14 more), by stakeholder (CEO, CIO, CMO, sales, operations), by outcome and by organization size (enterprise and SMB).Source
• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source
• Your websiteSitemaps checked October 22, 2026: en-us 746 URLs, pt-br 614, es-mx 598. The en-us site has 79 commerce stories and the pt-br site 87 customer cases; B2B cases for Pierce Manufacturing and Dow have no English version, while Stanley Black & Decker and Motorola appear in English only as blog posts and talks. English B2B stories cover Electrolux, Macromex, Henkel Indola, Colgate, Unilever, Mondelez and Gelopar.Source

Publish a page for each program in Portuguese, Spanish and English: who it is for, what members earn, how referrals are tracked, and an application form that feeds HubSpot. Link it from the partner and SI pages.

People cannot apply to a program they cannot find; a page lets recruitment scale beyond personal outreach.

• Low-quality applicants

  Add qualifying questions.

• HiringSenior Growth Partnerships Specialist (São Paulo, posted October 7, 2026): "own and evolve programs such as VTEX Ambassadors and Reseller, turning influence, referrals, and long-term relationships into a structured and measurable source of leads and pipeline", recruiting new Ambassadors and Resellers and tracking their pipeline.Source
• Your websiteNone of the three sitemaps (en-us, pt-br, es-mx) has a page for the VTEX Ambassadors or Reseller programs; searches for "ambassador", "embaixador", "reseller" and "revenda" in the URLs return nothing, and a web search found no public program page.Source
• Your websiteSystem Integrator Program page: Bronze "$250 /mo", Silver "$500 /mo" (logo on vtex.com, co-marketing fund requests, pre-sales support), Gold "$1,000 /mo" (dedicated commercial focal point, lead referrals); deal registration, VTEX Academy certification, funded co-marketing and event sponsorship at program rates; quotes from Blue Reply, WPP Commerce, Infracommerce, WMG and Logixal; a "Find an SI" link.Source

Add an events calendar for North America: shows where VTEX exhibits or speaks, executive dinners and webinars, each with a "book a meeting" link routed to the right rep.

Prospects check where a vendor will be; a listed meeting slot turns a booth visit into a scheduled conversation.

• Calendar goes stale

  Update weekly.

• HiringLead Field Marketing Specialist - Business Development (New York, posted October 21, 2026): "a true hunter role" creating qualified pipeline through outbound "across target accounts, segments, customer profiles, and verticals", account penetration strategies for "key stakeholders, buying groups, whitespace", personalized messaging by vertical, and travel "for trade shows, field events, meetings"; measured on "quarterly opportunity quota".Source
• Your websiteEnglish events pages (en-us sitemap): a masterclass and nine Master Architect Training sessions, eight in São Paulo and one in Barcelona; seven pages for VTEX Day, the annual event, including "Connect your brand" for sponsors. No North American field events or trade-show appearances are listed.Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source

For each key event, build the attendee and exhibitor target list two weeks ahead, send a short invite to meet with a relevant story, and run a 48-hour follow-up cadence after the event. Hand qualified opportunities to Account Executives with notes.

Events concentrate buyers; contacting them before and right after raises meeting and conversion rates.

• Spammy outreach

  Personalize with role and company context.

• HiringSenior B2B Growth Specialist - Outbound & Events (São Paulo, posted October 7, 2026): engage "companies and decision-makers attending key industry events, turning participation signals into new commercial opportunities", run personalized outbound cadences at scale before handing to Account Executives, and lead "sponsorship acquisition for VTEX proprietary events".Source
• HiringField Marketing Data Analyst (Bucharest, posted August 6, 2026): tracking frameworks for field, digital, sales and PR, "multi-touch attribution in a B2B context" in HubSpot, and ABM measurement of "target account coverage, engagement depth across the buying committee, and progression through the funnel". A Product Marketing Manager for the CX Platform (Brazil) will build "the positioning source of truth", the best-fit customer profile, competitive analysis and competitor comparisons.Source
• Your websiteSitemaps checked October 22, 2026: en-us 746 URLs, pt-br 614, es-mx 598. The en-us site has 79 commerce stories and the pt-br site 87 customer cases; B2B cases for Pierce Manufacturing and Dow have no English version, while Stanley Black & Decker and Motorola appear in English only as blog posts and talks. English B2B stories cover Electrolux, Macromex, Henkel Indola, Colgate, Unilever, Mondelez and Gelopar.Source

List every story with its languages, country and industry tags, fix wrong tags, and translate the cases each region needs most (US and European brands into English, Brazilian B2B cases into Spanish for Mexico).

Every story already written is cheap proof once it is available in the buyer's language.

• Client approval per language

  Request it with the original approval.

• Your websiteSitemaps checked October 22, 2026: en-us 746 URLs, pt-br 614, es-mx 598. The en-us site has 79 commerce stories and the pt-br site 87 customer cases; B2B cases for Pierce Manufacturing and Dow have no English version, while Stanley Black & Decker and Motorola appear in English only as blog posts and talks. English B2B stories cover Electrolux, Macromex, Henkel Indola, Colgate, Unilever, Mondelez and Gelopar.Source
• Your websiteThe Pierce Manufacturing case study exists only in Portuguese (its only hreflang is pt-br) and is tagged "País: Brasil". It describes a company headquartered in Appleton, Wisconsin, an Oshkosh Corporation subsidiary that sells fire trucks only through dealers and runs a "Pierce Parts" site supporting a fleet of about 70,000 trucks, which moved its B2B parts business from a legacy catalog to VTEX.Source
• HiringPresident of B2B - EMEA & APAC (Barcelona, posted October 19, 2026): be "the face of VTEX to C-level executives at manufacturers, CPG companies and distributors" across "very different markets, languages and route-to-market models"; make sure partners cover "the ERPs, procurement platforms and local integrations that manufacturers and distributors use in each market"; feed back "contract and customer-specific pricing, rebates, credit terms" needs to Product.Source

Define the buying committee per account type (CIO, CDO, operations, procurement), track engagement by role across email, events, web and calls, and flag accounts where only one role is engaged.

Enterprise deals stall when one champion carries them alone; seeing gaps tells reps whom to reach next.

• Missing role data

  Enrich contacts before launch.

• HiringField Marketing Data Analyst (Bucharest, posted August 6, 2026): tracking frameworks for field, digital, sales and PR, "multi-touch attribution in a B2B context" in HubSpot, and ABM measurement of "target account coverage, engagement depth across the buying committee, and progression through the funnel". A Product Marketing Manager for the CX Platform (Brazil) will build "the positioning source of truth", the best-fit customer profile, competitive analysis and competitor comparisons.Source
• HiringLead Field Marketing Specialist - Business Development (New York, posted October 21, 2026): "a true hunter role" creating qualified pipeline through outbound "across target accounts, segments, customer profiles, and verticals", account penetration strategies for "key stakeholders, buying groups, whitespace", personalized messaging by vertical, and travel "for trade shows, field events, meetings"; measured on "quarterly opportunity quota".Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source

Add a B2B certification track, show it as a badge and filter in "Find an SI", and route B2B leads to certified partners first.

A clear specialization helps buyers pick partners and gives SIs a reason to invest in B2B skills.

• Too few certified partners at first

  Pair new SIs with VTEX pre-sales.

• Your websiteSystem Integrator Program page: Bronze "$250 /mo", Silver "$500 /mo" (logo on vtex.com, co-marketing fund requests, pre-sales support), Gold "$1,000 /mo" (dedicated commercial focal point, lead referrals); deal registration, VTEX Academy certification, funded co-marketing and event sponsorship at program rates; quotes from Blue Reply, WPP Commerce, Infracommerce, WMG and Logixal; a "Find an SI" link.Source
• HiringSales Leader - System Integrators (New York or Miami, posted July 24, 2026): "Develop and execute the US channel strategy", "Recruit, onboard, and grow strategic System Integrators, Agencies, and Technology Partners", enable them through training and certifications, and run joint events, webinars and campaigns.Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source
• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source

Publish a page per major ERP and procurement integration (with the partner or connector, what syncs, a customer example), and a market view of which integrations are available where.

Integration is a top question for manufacturers; clear answers shorten evaluations.

• Claims outrun reality

  Have engineers review each page.

• HiringPresident of B2B - EMEA & APAC (Barcelona, posted October 19, 2026): be "the face of VTEX to C-level executives at manufacturers, CPG companies and distributors" across "very different markets, languages and route-to-market models"; make sure partners cover "the ERPs, procurement platforms and local integrations that manufacturers and distributors use in each market"; feed back "contract and customer-specific pricing, rebates, credit terms" needs to Product.Source
• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source
• Your websiteSystem Integrator Program page: Bronze "$250 /mo", Silver "$500 /mo" (logo on vtex.com, co-marketing fund requests, pre-sales support), Gold "$1,000 /mo" (dedicated commercial focal point, lead referrals); deal registration, VTEX Academy certification, funded co-marketing and event sponsorship at program rates; quotes from Blue Reply, WPP Commerce, Infracommerce, WMG and Logixal; a "Find an SI" link.Source

Create short guided tours for industrial parts, distribution and CPG: a buyer reordering, a quote with approval, a punchout order. Gate the full tour lightly and pass engagement to sales.

Seeing their own workflow helps buyers picture the product and gives reps a signal of interest.

• Demo data looks generic

  Use realistic catalogs per vertical.

• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source
• Your websiteSolutions pages by vertical (industrial manufacturers, distributors and wholesalers, CPG, pharma and 14 more), by stakeholder (CEO, CIO, CMO, sales, operations), by outcome and by organization size (enterprise and SMB).Source

Start with the B2B Commerce, manufacturer and distributor pages and three stories in the languages of the two or three priority European markets, with local contacts and events.

Manufacturers and distributors often evaluate vendors in their own language, and local pages help regional search.

• Upkeep across many languages

  Limit to B2B pages first.

• HiringPresident of B2B - EMEA & APAC (Barcelona, posted October 19, 2026): be "the face of VTEX to C-level executives at manufacturers, CPG companies and distributors" across "very different markets, languages and route-to-market models"; make sure partners cover "the ERPs, procurement platforms and local integrations that manufacturers and distributors use in each market"; feed back "contract and customer-specific pricing, rebates, credit terms" needs to Product.Source
• Your websiteHomepage (vtex.com redirects to /en-us for a US visitor; other locations may get pt-br or es-mx): "The AI-Native commerce suite of choice for bold CIOs and CEOs"; a "Live product updates" strip whose newest items are dated August 2026; a daily News Hub of market stories; videos including a VTEX Ads case study with Nestlé (Black Friday 2025) and a WPP partnership. Site languages: en-us, es-mx and pt-br only.Source
• Your websiteSitemaps checked October 22, 2026: en-us 746 URLs, pt-br 614, es-mx 598. The en-us site has 79 commerce stories and the pt-br site 87 customer cases; B2B cases for Pierce Manufacturing and Dow have no English version, while Stanley Black & Decker and Motorola appear in English only as blog posts and talks. English B2B stories cover Electrolux, Macromex, Henkel Indola, Colgate, Unilever, Mondelez and Gelopar.Source

Write competitor comparisons for each rival with win themes and proof, and publish fair comparison pages for the B2B use case: native B2B features, composability, total cost and time to launch.

Buyers compare platforms before contacting sales; fair comparisons bring them to VTEX's framing.

• Out-of-date claims

  Date pages and review quarterly.

• HiringField Marketing Data Analyst (Bucharest, posted August 6, 2026): tracking frameworks for field, digital, sales and PR, "multi-touch attribution in a B2B context" in HubSpot, and ABM measurement of "target account coverage, engagement depth across the buying committee, and progression through the funnel". A Product Marketing Manager for the CX Platform (Brazil) will build "the positioning source of truth", the best-fit customer profile, competitive analysis and competitor comparisons.Source
• Competitor researchRivals' own pages: commercetools, "The Digital Commerce AI Company"; Shopify B2B, "Run B2B and DTC on one platform" with custom catalogs and pricing; Salesforce Commerce Cloud, "the most flexible ecommerce platform" with AI.See the research Source
• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source

Package sponsorships by tier with clear leads and stage time, offer them first to Silver and Gold SIs and technology partners using their co-marketing funds, and report sponsor leads afterwards.

Partners have budget and a reason to be there; sold-out sponsorship lowers event cost and brings their clients.

• Rivals of sponsors in the same tier

  Limit categories per event.

• HiringSenior B2B Growth Specialist - Outbound & Events (São Paulo, posted October 7, 2026): engage "companies and decision-makers attending key industry events, turning participation signals into new commercial opportunities", run personalized outbound cadences at scale before handing to Account Executives, and lead "sponsorship acquisition for VTEX proprietary events".Source
• Your websiteSystem Integrator Program page: Bronze "$250 /mo", Silver "$500 /mo" (logo on vtex.com, co-marketing fund requests, pre-sales support), Gold "$1,000 /mo" (dedicated commercial focal point, lead referrals); deal registration, VTEX Academy certification, funded co-marketing and event sponsorship at program rates; quotes from Blue Reply, WPP Commerce, Infracommerce, WMG and Logixal; a "Find an SI" link.Source
• Your websiteEnglish events pages (en-us sitemap): a masterclass and nine Master Architect Training sessions, eight in São Paulo and one in Barcelona; seven pages for VTEX Day, the annual event, including "Connect your brand" for sponsors. No North American field events or trade-show appearances are listed.Source

With three US SIs, run one joint campaign each per quarter: a vertical webinar, a co-branded story and an outbound sequence to shared target accounts, with deal registration.

Joint campaigns put the SI's relationships behind VTEX's proof.

• Channel conflict

  Use deal registration rules.

• Your websiteSystem Integrator Program page: Bronze "$250 /mo", Silver "$500 /mo" (logo on vtex.com, co-marketing fund requests, pre-sales support), Gold "$1,000 /mo" (dedicated commercial focal point, lead referrals); deal registration, VTEX Academy certification, funded co-marketing and event sponsorship at program rates; quotes from Blue Reply, WPP Commerce, Infracommerce, WMG and Logixal; a "Find an SI" link.Source
• HiringSales Leader - System Integrators (New York or Miami, posted July 24, 2026): "Develop and execute the US channel strategy", "Recruit, onboard, and grow strategic System Integrators, Agencies, and Technology Partners", enable them through training and certifications, and run joint events, webinars and campaigns.Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source

Recruit resellers such as agencies and consultants that serve mid-size merchants, give them a simple package and margin, and route small inbound leads to them.

Resellers cover deal sizes that direct sales cannot serve profitably.

• Poor implementations

  Require certification.

• HiringSenior Growth Partnerships Specialist (São Paulo, posted October 7, 2026): "own and evolve programs such as VTEX Ambassadors and Reseller, turning influence, referrals, and long-term relationships into a structured and measurable source of leads and pipeline", recruiting new Ambassadors and Resellers and tracking their pipeline.Source
• Your websiteSolutions pages by vertical (industrial manufacturers, distributors and wholesalers, CPG, pharma and 14 more), by stakeholder (CEO, CIO, CMO, sales, operations), by outcome and by organization size (enterprise and SMB).Source
• Your websiteNone of the three sitemaps (en-us, pt-br, es-mx) has a page for the VTEX Ambassadors or Reseller programs; searches for "ambassador", "embaixador", "reseller" and "revenda" in the URLs return nothing, and a web search found no public program page.Source

Find the slowest interactions with field data, defer non-critical widgets on the homepage, and set a performance budget for new modules.

Crossing the limit would hurt search visibility and the experience for executives on mobile.

• Features removed

  Load them later instead.

• Google PageSpeedReal Chrome visitors pass Core Web Vitals on vtex.com, but responsiveness is close to the limit: INP 189 ms at the 75th percentile (the limit is 200 ms), LCP 2.3 s (36% slower than before) and CLS 0 (Chrome UX Report; no lab result was returned).Source
• Your websiteHomepage (vtex.com redirects to /en-us for a US visitor; other locations may get pt-br or es-mx): "The AI-Native commerce suite of choice for bold CIOs and CEOs"; a "Live product updates" strip whose newest items are dated August 2026; a daily News Hub of market stories; videos including a VTEX Ads case study with Nestlé (Black Friday 2025) and a WPP partnership. Site languages: en-us, es-mx and pt-br only.Source

Publish a weekly B2B briefing (distribution trends, pricing and procurement news) with a B2B newsletter sign-up and a link to the B2B demo.

B2B buyers get a reason to return, and sign-ups become a nurture list for the field teams.

• Thin content

  Use VTEX's own data and customer stories.

• Your websiteHomepage (vtex.com redirects to /en-us for a US visitor; other locations may get pt-br or es-mx): "The AI-Native commerce suite of choice for bold CIOs and CEOs"; a "Live product updates" strip whose newest items are dated August 2026; a daily News Hub of market stories; videos including a VTEX Ads case study with Nestlé (Black Friday 2025) and a WPP partnership. Site languages: en-us, es-mx and pt-br only.Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source
• HiringPresident of B2B - EMEA & APAC (Barcelona, posted October 19, 2026): be "the face of VTEX to C-level executives at manufacturers, CPG companies and distributors" across "very different markets, languages and route-to-market models"; make sure partners cover "the ERPs, procurement platforms and local integrations that manufacturers and distributors use in each market"; feed back "contract and customer-specific pricing, rebates, credit terms" needs to Product.Source

Build a parts-and-dealers solution page, a reference architecture with SIs, and an outbound program to 100 equipment makers, using Pierce as the reference.

A repeatable pattern with a reference customer is the fastest way to enter a new region.

• Long cycles

  Start with parts portals, not full replatforms.

• Your websiteThe Pierce Manufacturing case study exists only in Portuguese (its only hreflang is pt-br) and is tagged "País: Brasil". It describes a company headquartered in Appleton, Wisconsin, an Oshkosh Corporation subsidiary that sells fire trucks only through dealers and runs a "Pierce Parts" site supporting a fleet of about 70,000 trucks, which moved its B2B parts business from a legacy catalog to VTEX.Source
• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source
• HiringSales Leader - System Integrators (New York or Miami, posted July 24, 2026): "Develop and execute the US channel strategy", "Recruit, onboard, and grow strategic System Integrators, Agencies, and Technology Partners", enable them through training and certifications, and run joint events, webinars and campaigns.Source

Publish yearly benchmarks by vertical and region from anonymised platform data and a buyer survey, launched at VTEX Day and regional events.

Original data earns press and gives outbound teams a reason to start conversations.

• Customer data sensitivity

  Aggregate only.

• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source
• HiringPresident of B2B - EMEA & APAC (Barcelona, posted October 19, 2026): be "the face of VTEX to C-level executives at manufacturers, CPG companies and distributors" across "very different markets, languages and route-to-market models"; make sure partners cover "the ERPs, procurement platforms and local integrations that manufacturers and distributors use in each market"; feed back "contract and customer-specific pricing, rebates, credit terms" needs to Product.Source
• Your websiteB2B Commerce page: "A single B2B commerce foundation that supports every buying motion", with buyer self-registration, punchout to procurement systems ("Ariba, Coupa"), AI Quick Order for bulk purchasing, buying policies and approvals, a native AI quoting experience and quote approval; "See Demo Store". A separate campaign page targets manufacturers and distributors.Source
• Your websiteEnglish events pages (en-us sitemap): a masterclass and nine Master Architect Training sessions, eight in São Paulo and one in Barcelona; seven pages for VTEX Day, the annual event, including "Connect your brand" for sponsors. No North American field events or trade-show appearances are listed.Source

Once the Brazil program shows pipeline, launch it in Mexico and the US with the same rules, local recruiters and English and Spanish pages.

Advocates bring trusted introductions in markets where VTEX is less known.

• Local rules on referral rewards

  Check per market before launch.

• HiringSenior Growth Partnerships Specialist (São Paulo, posted October 7, 2026): "own and evolve programs such as VTEX Ambassadors and Reseller, turning influence, referrals, and long-term relationships into a structured and measurable source of leads and pipeline", recruiting new Ambassadors and Resellers and tracking their pipeline.Source
• Your websiteNone of the three sitemaps (en-us, pt-br, es-mx) has a page for the VTEX Ambassadors or Reseller programs; searches for "ambassador", "embaixador", "reseller" and "revenda" in the URLs return nothing, and a web search found no public program page.Source
• HiringPresident of B2B - North America (New York or Miami, posted August 20, 2026): unify "the Sales and Marketing organizations", own Annual Contract Value growth, build relationships with Global Systems Integrators "to co-create joint marketing strategies and drive indirect pipeline", and "elevate VTEX's visibility in North America as the undisputed benchmark for B2B digital transformation".Source

Hold a Master Architect training in New York or Miami, open to developers from prospective SIs, and invite firms that send certified staff into the program.

Certified developers are what an SI needs before it commits to a new platform.

• Low turnout

  Partner with a local developer community.

• Your websiteEnglish events pages (en-us sitemap): a masterclass and nine Master Architect Training sessions, eight in São Paulo and one in Barcelona; seven pages for VTEX Day, the annual event, including "Connect your brand" for sponsors. No North American field events or trade-show appearances are listed.Source
• HiringSales Leader - System Integrators (New York or Miami, posted July 24, 2026): "Develop and execute the US channel strategy", "Recruit, onboard, and grow strategic System Integrators, Agencies, and Technology Partners", enable them through training and certifications, and run joint events, webinars and campaigns.Source
• Your websiteSystem Integrator Program page: Bronze "$250 /mo", Silver "$500 /mo" (logo on vtex.com, co-marketing fund requests, pre-sales support), Gold "$1,000 /mo" (dedicated commercial focal point, lead referrals); deal registration, VTEX Academy certification, funded co-marketing and event sponsorship at program rates; quotes from Blue Reply, WPP Commerce, Infracommerce, WMG and Logixal; a "Find an SI" link.Source

Make translation part of publishing: draft with machine translation, native review per language, and publish all versions with hreflang at once.

It prevents the gap from reopening after the audit.

• Poor translations

  Native review required.

• Your websiteSitemaps checked October 22, 2026: en-us 746 URLs, pt-br 614, es-mx 598. The en-us site has 79 commerce stories and the pt-br site 87 customer cases; B2B cases for Pierce Manufacturing and Dow have no English version, while Stanley Black & Decker and Motorola appear in English only as blog posts and talks. English B2B stories cover Electrolux, Macromex, Henkel Indola, Colgate, Unilever, Mondelez and Gelopar.Source
• Your websiteThe Pierce Manufacturing case study exists only in Portuguese (its only hreflang is pt-br) and is tagged "País: Brasil". It describes a company headquartered in Appleton, Wisconsin, an Oshkosh Corporation subsidiary that sells fire trucks only through dealers and runs a "Pierce Parts" site supporting a fleet of about 70,000 trucks, which moved its B2B parts business from a legacy catalog to VTEX.Source