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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Wargaming
Wargaming logo

growth playbook · Oct 22, 2026

wargaming.com (opens in a new tab)

Wargaming growth playbook

Diagnosis

Wargaming has a strong year to talk about: World of Tanks 2.0 set a 413,399 concurrent player record, HEAT launched on PC and consoles, and crossovers with DOOM, Far Cry, RoboCop and Girls und Panzer kept players busy.

It is also hiring 44 people across six cities, including community, research, analytics, economy and UI roles. The corporate site works against both: vacancy pages all share one title and have no job data, news articles have empty titles, the sitemap lists 23 dead pages, HEAT is missing from the games list and the homepage is titled for applicants only.

This playbook fixes those quickly, then builds measurable community, research and newsroom programs and a cross-game bet on HEAT.

Growth Score

6/10

Biggest Opportunity

Make the 44 open roles and the year's news findable in search with fixes that take days, then use the new community and analytics hires to measure what community work brings in.

Biggest Risk

Senior roles stay open while the corporate site under-presents the games and the employer; free-to-play rivals such as Gaijin compete for the same players and developers.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give each of the 44 vacancy pages its own title and job data so they show in Google's job search

    Rewrite the title and description template for vacancy pages and ship it with JobPosting markup on one role.

    High impact First result in 3 weeks
  2. 2

    Remove the 23 dead URLs from the sitemap and stop the doubled slashes

    Correct the slash bug in the sitemap generator.

    Medium impact First result in 2 weeks
  3. 3

    Give every news article a real title and description in the page the server sends

    Patch the news template to output the headline as the title.

    High impact First result in 2 weeks

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 6Fill-ins · 7Reconsider · 5
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Wargaming is hiring 44 people across Belgrade, Nicosia, Vilnius, Prague, Warsaw, Berlin and Austin, including hard-to-fill senior art and design roles open since spring. Yet every vacancy page on wargaming.com has the same title, "Wargaming Vacancies | Wargaming", and the same description, and none carries JobPosting data. In search results a Senior UI Designer page and a Facility Officer page look identical, and none of them can appear as a rich result in Google's job search.

    High impactLow effort First result in 3 weeks Talent Acquisition Lead

    First action

    Rewrite the title and description template for vacancy pages and ship it with JobPosting markup on one role.

    How to measure it

    Organic applications per open role

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Map the fields

      Role, game, city, work mode, posted and closing dates from the job record.

      Web Team Lead (wargaming.com) 1 day

    2. 2

      Template the head

      Unique title and description per vacancy.

      Web Team Lead (wargaming.com) 2 days

    3. 3

      Add JobPosting

      JSON-LD with location, employment type and validThrough.

      Web Team Lead (wargaming.com) 2 days

    4. 4

      Validate

      Rich Results Test on ten vacancies.

      Web Team Lead (wargaming.com) 1 day

    5. 5

      Handle closures

      Remove markup and return 410 or redirect when a role closes.

      Web Team Lead (wargaming.com) 1 day

    6. 6

      Resubmit

      Sitemap with lastmod and indexing requests.

      Web Team Lead (wargaming.com) 1 day

    7. 7

      Track

      Search impressions, clicks and applications by source per role.

      Talent Acquisition Lead weekly

    First result
    3 weeks
    Cost
    Developer time only
    Owner
    Talent Acquisition Lead

    Smallest test

    Fix titles and add JobPosting to the five longest-open roles and compare their search clicks after two weeks.

    Why it works

    Template the vacancy page head from the job record: title "<Role> (<Game>) - <City> | Wargaming Careers", a description built from the first line of the job overview, and JobPosting JSON-LD (title, description, datePosted, validThrough, hiringOrganization, jobLocation, employmentType, and the work mode such as hybrid or on-site). Remove the markup when a role closes, add the sitemap lastmod per vacancy, and request indexing for the 44 live pages.

    Job search is where experienced game developers look first. Distinct titles lift click-through from every search, and structured job data puts the roles into Google's job results for free, cutting time-to-hire and agency spend on the roles that have stayed open longest.

    Ready to use

    CopyVacancy page head

    Title: {Role} ({Game}) - {City} | Wargaming Careers
    Description: {First sentence of Job Overview} Hybrid in {City}. Apply on wargaming.com.
    JSON-LD JobPosting: title, description, datePosted, validThrough, employmentType FULL_TIME, hiringOrganization Wargaming (sameAs wargaming.com), jobLocation {City, Country}, directApply true

    Risks and how to handle them

    • Stale postings in search

      Set validThrough and remove markup on closure.

    • Duplicate listings with Greenhouse

      Mark the wargaming.com page as the canonical apply page.

    Evidence

    • Your websiteAll 44 vacancy pages on wargaming.com/en/careers carry the same title, "Wargaming Vacancies | Wargaming", and the same description ("find your perfect job with WG vacancies"); only the H1 names the role. None has JobPosting structured data, so they cannot appear as rich results in Google's job search.Source
    • HiringThe Greenhouse board lists 44 open roles (October 21, 2026): Belgrade 16, Nicosia 14, Vilnius 6, Prague 3, Warsaw 3, plus Berlin and Austin. New this month: Senior UI Designer (World of Tanks Console, UI that supports "engagement, retention"), UI Designer and Economy Game Designer (World of Warships), DevOps, QA and a Project Manager. Several art roles have been open since April-July 2026, including Senior Concept Artist and Art Manager/Lead Art Owner for World of Tanks.Source
    • Your websiteSitemap (718 URLs, checked October 21, 2026): 23 listed URLs return 404, 16 written with a doubled slash (/en/about//, /en/careers//, /en/games/world-of-tanks// and others) and 7 under /en/game/. Of the 650 news URLs, 241 are dated 2015 and 9 are dated 2026. No Russian URLs are listed and no page has hreflang, although every page has a Русский switch.Source
  • 02

    wargaming.com's sitemap lists 23 addresses that return 404, including the About, Careers and every game page written with a doubled slash, and seven old /en/game/ pages. Search engines spend their visits on dead pages and may trust the sitemap less for the new vacancies.

    Medium impactLow effort First result in 2 weeks Web Team Lead

    First action

    Correct the slash bug in the sitemap generator.

    How to measure it

    Valid sitemap URLs

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Fix the generator

      One trailing slash.

      Web Team Lead (wargaming.com) 2 hours

    2. 2

      Redirect old paths

      /en/game/* to /en/games/*.

      Web Team Lead (wargaming.com) 2 hours

    3. 3

      Add lastmod

      Per URL.

      Web Team Lead (wargaming.com) 2 hours

    4. 4

      Add Russian URLs

      With hreflang pairs.

      Web Team Lead (wargaming.com) 1 day

    5. 5

      Resubmit

      In Search Console.

      Web Team Lead (wargaming.com) 1 hour

    6. 6

      Monitor

      Coverage report weekly.

      Web Team Lead (wargaming.com) weekly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Team Lead (wargaming.com)

    Smallest test

    Fix the doubled slash and resubmit today.

    Why it works

    Fix the sitemap generator so it writes one trailing slash, drop the /en/game/ entries (or redirect them to /en/games/), add lastmod for every URL, and add the Russian pages with hreflang. Check Search Console for other 404s.

    A clean sitemap gets new vacancies and news crawled faster and stops wasted crawling.

    Risks and how to handle them

    • Redirect loops

      Test every redirect once.

    Evidence

    • Your websiteSitemap (718 URLs, checked October 21, 2026): 23 listed URLs return 404, 16 written with a doubled slash (/en/about//, /en/careers//, /en/games/world-of-tanks// and others) and 7 under /en/game/. Of the 650 news URLs, 241 are dated 2015 and 9 are dated 2026. No Russian URLs are listed and no page has hreflang, although every page has a Русский switch.Source
  • 03

    News articles such as the World of Tanks 2.0 announcement and the HEAT launch are served with an empty <title> and a description of "null". Search engines, LinkedIn and messaging apps that read the raw page show a blank or guessed headline for Wargaming's own announcements.

    High impactLow effort First result in 2 weeks Head of Corporate Communicati…

    First action

    Patch the news template to output the headline as the title.

    How to measure it

    News click-through

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Patch template

      Title and description server-side.

      Web Team Lead (wargaming.com) 1 day

    2. 2

      Add NewsArticle

      Headline, date, image.

      Web Team Lead (wargaming.com) 1 day

    3. 3

      Test previews

      LinkedIn, X, Telegram, Discord.

      Head of Corporate Communications 1 hour

    4. 4

      Fix home list

      Show the year on every date and sort by date.

      Web Team Lead (wargaming.com) 2 hours

    5. 5

      Resubmit

      News URLs in Search Console.

      Web Team Lead (wargaming.com) 1 hour

    6. 6

      Measure

      Clicks per article.

      Head of Corporate Communications monthly

    First result
    2 weeks
    Cost
    Developer time only
    Owner
    Head of Corporate Communications

    Smallest test

    Fix the HEAT launch article first and test its link preview.

    Why it works

    Render the headline into <title> and the summary into the meta description on the server, add NewsArticle structured data with the date, and fix the 650 posts in one template change. Check link previews on LinkedIn, X and Telegram.

    Press releases are shared by journalists and players; a proper headline and preview raises click-through and makes the corporate newsroom the cited source.

    Risks and how to handle them

    • Old posts surface again

      Mark pre-2020 posts as archive.

    Evidence

    • Your websiteNews articles are served with an empty <title> tag and a meta description of "null" (checked on the World of Tanks 2.0, HEAT launch and Girls und Panzer posts). Their footer shows "Find us on Facebook 0 Followers", "Find us on Twitter 0 Followers" and "Find us on LinkedIn 0 Followers". The homepage news list shows dates without years and out of order (HEAT live on 26 May above 15 October; a gamescom 2025 post).Source
    • Your websiteNews (August 19 and September 10, 2025): Update 2.0 added 16 Tier XI tanks and reworked over 350 vehicles; on September 7 World of Tanks reached "413,399 peak concurrent players", and more than 300,000 players unlocked Tier XI tanks. The games list shows World of Tanks Blitz at "55+ m Downloads" and Modern Armor at "7+ m Players worldwide".Source
    • Your websiteWorld of Tanks: HEAT launched May 26, 2026 on PC (Wargaming Game Center and Steam), Steam Deck, PlayStation 5, Xbox Series X|S and GeForce NOW with cross-play and progression, a Launch Season of "five free weekly Battle Passes", eight Agents and four PvP modes; Season 1 "Lost Eden" was revealed July 1.Source
  • 04

    HEAT is the homepage hero, yet the Games menu and games pages list seven titles and not HEAT. Anyone who browses Wargaming's games, including press, partners and candidates for the HEAT art team, finds no page for the newest game.

    High impactLow effort First result in 2 weeks Publishing Director

    First action

    Add HEAT to the Games menu.

    How to measure it

    Referrals to HEAT

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Write the page

      Platforms, modes, season.

      Publishing Director 2 days

    2. 2

      Add media

      Trailer and key art.

      Publishing Director 1 day

    3. 3

      Add to menu

      First in the list.

      Web Team Lead (wargaming.com) 1 hour

    4. 4

      Tag the button

      UTM to wotheat.com.

      Web Team Lead (wargaming.com) 1 hour

    5. 5

      Link from news

      All HEAT posts.

      Head of Corporate Communications 1 hour

    6. 6

      Measure

      Referral clicks.

      Publishing Director monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Publishing Director

    Smallest test

    Add the menu link and a simple page this week.

    Why it works

    Create a HEAT game page in the same template with platforms, cross-play, the current season, trailers and a "Play free" button to wotheat.com, and add it first in the menu and games list.

    The corporate site is the reference for journalists and partners; a missing flagship launch looks like an oversight and loses traffic for the game's brand searches.

    Risks and how to handle them

    • Two places to update

      Pull season info from one feed.

    Evidence

    • Your websiteHomepage title "Wargaming Website for Applicants" and description "The Wargaming website featuring relevant vacancies across all company offices", while the hero says "Explore WoT HEAT, our new free-to-play tank shooter" and links out to wotheat.com. The Games menu lists seven games (World of Tanks, World of Warships, World of Warships Blitz, World of Warplanes, World of Tanks Blitz, Modern Armor, Master of Orion) and no HEAT page.Source
    • Your websiteWorld of Tanks: HEAT launched May 26, 2026 on PC (Wargaming Game Center and Steam), Steam Deck, PlayStation 5, Xbox Series X|S and GeForce NOW with cross-play and progression, a Launch Season of "five free weekly Battle Passes", eight Agents and four PvP modes; Season 1 "Lost Eden" was revealed July 1.Source
    • HiringThe Greenhouse board lists 44 open roles (October 21, 2026): Belgrade 16, Nicosia 14, Vilnius 6, Prague 3, Warsaw 3, plus Berlin and Austin. New this month: Senior UI Designer (World of Tanks Console, UI that supports "engagement, retention"), UI Designer and Economy Game Designer (World of Warships), DevOps, QA and a Project Manager. Several art roles have been open since April-July 2026, including Senior Concept Artist and Art Manager/Lead Art Owner for World of Tanks.Source
  • 05

    The homepage title is "Wargaming Website for Applicants", which is what search results show for the brand, while the page itself presents games, news and partnerships. The About page says "20 years" and "over 20 offices", job posts say 15 offices since 1998, and careers says 16 locations.

    Medium impactLow effort First result in 1 month Head of Corporate Communicati…

    First action

    Change the homepage title today.

    How to measure it

    Homepage click-through from search

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Rewrite title

      Company, games, careers.

      Head of Corporate Communications 1 hour

    2. 2

      Rewrite description

      One sentence.

      Head of Corporate Communications 1 hour

    3. 3

      Agree facts

      Years, offices, players.

      Head of Corporate Communications 1 day

    4. 4

      Update About

      Facts and description.

      Web Team Lead (wargaming.com) 2 hours

    5. 5

      Update job template

      Same boilerplate.

      Talent Acquisition Lead 1 hour

    6. 6

      Measure

      Search Console brand queries.

      Web Team Lead (wargaming.com) monthly

    First result
    1 month
    Cost
    $0
    Owner
    Head of Corporate Communications

    Smallest test

    Change the title and check the brand result in a week.

    Why it works

    Retitle the homepage "Wargaming - Developer and Publisher of World of Tanks, World of Warships and HEAT" with a description covering games, careers and partnerships. Agree one set of facts (founded 1998, offices, players) and use it across About, careers and job posts.

    A clear brand result serves players, partners and candidates at once; consistent numbers avoid the "which is it?" moment for journalists and applicants.

    Risks and how to handle them

    • Applicants lose a direct path

      Keep "Careers" first in the description.

    Evidence

    • Your websiteHomepage title "Wargaming Website for Applicants" and description "The Wargaming website featuring relevant vacancies across all company offices", while the hero says "Explore WoT HEAT, our new free-to-play tank shooter" and links out to wotheat.com. The Games menu lists seven games (World of Tanks, World of Warships, World of Warships Blitz, World of Warplanes, World of Tanks Blitz, Modern Armor, Master of Orion) and no HEAT page.Source
    • Your websiteAbout page description: "The company has been in the game industry for 20 years already. It comprises over 20 offices"; job posts say "Operating since 1998" with "15 offices worldwide"; the careers page says "16 locations".Source
  • 06

    Every news article ends with "Find us on Facebook 0 Followers", "Twitter 0 Followers" and "LinkedIn 0 Followers": the counters are broken, and a company with millions of players appears to have no audience.

    Low impactLow effort First result in 1 week Head of Corporate Communicati…

    First action

    Hide the counter element.

    How to measure it

    Clicks to social channels

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Hide counters

      CSS or template.

      Web Team Lead (wargaming.com) 1 hour

    2. 2

      Pick channels

      Official accounts per game.

      Head of Corporate Communications 1 day

    3. 3

      Add icons

      With links.

      Web Team Lead (wargaming.com) 2 hours

    4. 4

      Optional numbers

      Daily cached counts.

      Web Team Lead (wargaming.com) 1 week

    5. 5

      Tag links

      UTM per channel.

      Web Team Lead (wargaming.com) 1 hour

    6. 6

      Measure

      Clicks.

      Head of Corporate Communications monthly

    First result
    1 week
    Cost
    $0
    Owner
    Head of Corporate Communications

    Smallest test

    Remove the counters today.

    Why it works

    Replace the counters with plain social icons, or pull real follower numbers for the official accounts and cache them daily. Add links to Discord, YouTube and TikTok where the community actually is.

    Social proof should help, not hurt; a broken zero reads as an abandoned site.

    Risks and how to handle them

    • API limits for counts

      Use static icons.

    Evidence

    • Your websiteNews articles are served with an empty <title> tag and a meta description of "null" (checked on the World of Tanks 2.0, HEAT launch and Girls und Panzer posts). Their footer shows "Find us on Facebook 0 Followers", "Find us on Twitter 0 Followers" and "Find us on LinkedIn 0 Followers". The homepage news list shows dates without years and out of order (HEAT live on 26 May above 15 October; a gamescom 2025 post).Source
    • HiringCommunity Manager (World of Tanks Blitz), Publishing, posted September 8, 2026 in Nicosia, Vilnius and Warsaw: "the public face of World of Tanks Blitz"; manages the RU/UA community "across Discord, Telegram, Instagram, YouTube, TikTok"; hosts streams; builds "challenges, contests, small events, discussions, Q&As, memes, highlights and UGC formats"; prepares "regular community digests for Development" and represents players in balance discussions.Source

This quarter 10

The core plays for the next three months.

  • 07

    Wargaming warned in 2025 that fake recruiter profiles contact people via LinkedIn and messaging apps. The warning lives in a news post; the vacancy pages, where candidates decide whether a message is real, do not mention it.

    High impactLow effort First result in 1 month Talent Acquisition Lead

    First action

    Write the four-line box.

    How to measure it

    Vacancy page apply rate

    Now
    –
    Target
    +10%
    By
    1 quarter

    Steps

    1. 1

      Write the box

      Four rules.

      Talent Acquisition Lead 1 day

    2. 2

      Add to template

      All vacancies.

      Web Team Lead (wargaming.com) 1 day

    3. 3

      Permanent page

      Careers/verify.

      Web Team Lead (wargaming.com) 2 days

    4. 4

      Link from FAQ

      How to apply.

      Talent Acquisition Lead 1 hour

    5. 5

      Brief recruiters

      Same wording in messages.

      Talent Acquisition Lead 1 day

    6. 6

      Track

      Reports and apply rate.

      Talent Acquisition Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Talent Acquisition Lead

    Smallest test

    Add the box to five vacancies.

    Why it works

    Add a short box on every vacancy and the careers page: we only write from @wargaming.net, never ask for money or bank details, apply only here. Link a permanent verification page with a report address, and point the JobPosting data to the official apply page.

    Candidates who trust the process apply and answer faster, and the official listing in job search becomes the safe route.

    Risks and how to handle them

    • Scammers copy the text

      Keep the rule simple: only @wargaming.net.

    Evidence

    • Your websiteRecruitment scam alert (October 2025): people were contacted by "fake profiles pretending to be Wargaming recruiters" via LinkedIn or messaging apps; real recruiters write only from "company email addresses ending with @wargaming.net". The alert is a news post, not linked from the vacancy pages.Source
    • Your websiteAll 44 vacancy pages on wargaming.com/en/careers carry the same title, "Wargaming Vacancies | Wargaming", and the same description ("find your perfect job with WG vacancies"); only the H1 names the role. None has JobPosting structured data, so they cannot appear as rich results in Google's job search.Source
    • HiringThe Greenhouse board lists 44 open roles (October 21, 2026): Belgrade 16, Nicosia 14, Vilnius 6, Prague 3, Warsaw 3, plus Berlin and Austin. New this month: Senior UI Designer (World of Tanks Console, UI that supports "engagement, retention"), UI Designer and Economy Game Designer (World of Warships), DevOps, QA and a Project Manager. Several art roles have been open since April-July 2026, including Senior Concept Artist and Art Manager/Lead Art Owner for World of Tanks.Source
  • 08

    The new Blitz Community Manager will "collect, verify, structure and communicate player feedback" and prepare digests for Development. Digests written as documents are hard to compare over months or to join with game data.

    High impactMedium effort First result in 1 quarter Community Manager

    First action

    Agree ten feedback tags with the Blitz developers.

    How to measure it

    Feedback items closed with a public reply

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Define tags

      Ten topics to start.

      Community Manager (World of Tanks Blitz) 1 week

    2. 2

      Build the table

      Shared with design and research.

      Analytics Engineer (Mobile BI and New Games) 1 week

    3. 3

      Log weekly

      Discord, Telegram, YouTube, TikTok.

      Community Manager (World of Tanks Blitz) weekly

    4. 4

      Join to data

      Feature usage and churn.

      Analytics Engineer (Mobile BI and New Games) 1 month

    5. 5

      Close the loop

      Public "you asked, we changed" posts.

      Community Manager (World of Tanks Blitz) monthly

    6. 6

      Review

      Trends with development.

      Community Manager (World of Tanks Blitz) monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Community Manager (World of Tanks Blitz)

    Smallest test

    Tag one month of Discord feedback by hand.

    Why it works

    Tag each item (topic, mode, vehicle, severity, platform, channel) in a shared table, count mentions weekly, and link each tag to the balance or event change it led to. Share the table with the Center for Player Insights and the analytics team.

    Structured feedback shows trends early, lets the team close the loop with players, and makes community work measurable.

    Risks and how to handle them

    • Loud minority dominates

      Weight by player segment.

    Evidence

    • HiringCommunity Manager (World of Tanks Blitz), Publishing, posted September 8, 2026 in Nicosia, Vilnius and Warsaw: "the public face of World of Tanks Blitz"; manages the RU/UA community "across Discord, Telegram, Instagram, YouTube, TikTok"; hosts streams; builds "challenges, contests, small events, discussions, Q&As, memes, highlights and UGC formats"; prepares "regular community digests for Development" and represents players in balance discussions.Source
    • HiringUX Researcher, Center for Player Insights (Austin, posted September 22, 2026): runs "usability testing, playtesting, longitudinal or diary studies, concept testing, focus groups" in the lab and remotely, partnering "with Research Operations on participant recruitment and incentives".Source
    • HiringAnalytics Engineer (Mobile BI and New Games), posted September 24, 2026 in Nicosia, Belgrade, Prague and Vilnius: owns dbt Cloud on "Snowflake, dbt and AWS", including finance models, and builds "AI-assisted and agentic workflows"; "Familiarity with marketing and attribution data (AppsFlyer)" helps.Source
  • 09

    The Blitz Community Manager is asked to build contests, memes, highlights and UGC formats across TikTok, YouTube and Telegram. World of Tanks Blitz has over 55 million downloads, and player clips are the cheapest reach a mobile game can get.

    Medium impactMedium effort First result in 1 quarter Community Manager

    First action

    Pick the first theme and reward.

    How to measure it

    Tracked installs per contest

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Pick theme

      One clear format.

      Community Manager (World of Tanks Blitz) 1 week

    2. 2

      Set rewards

      In-game items.

      Community Manager (World of Tanks Blitz) 1 week

    3. 3

      Create links

      Per creator.

      Analytics Engineer (Mobile BI and New Games) 1 week

    4. 4

      Launch

      TikTok, Telegram, YouTube.

      Community Manager (World of Tanks Blitz) monthly

    5. 5

      Repost winners

      Official channels.

      Community Manager (World of Tanks Blitz) monthly

    6. 6

      Measure

      Installs and returns.

      Analytics Engineer (Mobile BI and New Games) monthly

    First result
    1 quarter
    Cost
    In-game rewards
    Owner
    Community Manager (World of Tanks Blitz)

    Smallest test

    Run one two-week contest.

    Why it works

    Run one theme per month (best ram, best comeback), reward in-game items, require a tracked link in the caption, and repost winners on official channels. Measure installs and returning players by contest.

    Players trust other players; tracked links show whether community work brings new and returning players, not just views.

    Risks and how to handle them

    • Low-quality entries

      Clear rules and moderation.

    Evidence

    • HiringCommunity Manager (World of Tanks Blitz), Publishing, posted September 8, 2026 in Nicosia, Vilnius and Warsaw: "the public face of World of Tanks Blitz"; manages the RU/UA community "across Discord, Telegram, Instagram, YouTube, TikTok"; hosts streams; builds "challenges, contests, small events, discussions, Q&As, memes, highlights and UGC formats"; prepares "regular community digests for Development" and represents players in balance discussions.Source
    • HiringAnalytics Engineer (Mobile BI and New Games), posted September 24, 2026 in Nicosia, Belgrade, Prague and Vilnius: owns dbt Cloud on "Snowflake, dbt and AWS", including finance models, and builds "AI-assisted and agentic workflows"; "Familiarity with marketing and attribution data (AppsFlyer)" helps.Source
    • Your websiteNews (August 19 and September 10, 2025): Update 2.0 added 16 Tier XI tanks and reworked over 350 vehicles; on September 7 World of Tanks reached "413,399 peak concurrent players", and more than 300,000 players unlocked Tier XI tanks. The games list shows World of Tanks Blitz at "55+ m Downloads" and Modern Armor at "7+ m Players worldwide".Source
  • 10

    The Analytics Engineer will own dbt Cloud on Snowflake and attribution data from AppsFlyer. Community and creator campaigns usually live outside that model, so their effect on installs and retention goes unmeasured.

    High impactMedium effort First result in 1 quarter Analytics Engineer

    First action

    List every tracked link and creator code in use.

    How to measure it

    Attributed community installs

    Now
    –
    Target
    80% coverage
    By
    2 quarters

    Steps

    1. 1

      Inventory sources

      Links and creator codes.

      Analytics Engineer (Mobile BI and New Games) 1 week

    2. 2

      Build staging

      AppsFlyer and link data.

      Analytics Engineer (Mobile BI and New Games) 2 weeks

    3. 3

      Join retention

      Day 7 and 30.

      Analytics Engineer (Mobile BI and New Games) 2 weeks

    4. 4

      Test

      dbt tests on joins.

      Analytics Engineer (Mobile BI and New Games) 1 week

    5. 5

      Dashboard

      Weekly by channel.

      Analytics Engineer (Mobile BI and New Games) 1 week

    6. 6

      Review

      With Publishing.

      Publishing Director monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Analytics Engineer (Mobile BI and New Games)

    Smallest test

    Model one channel first.

    Why it works

    Add a dbt model that joins tracked links, creator codes and AppsFlyer events to day-7 and day-30 retention and spend, by channel and campaign. Publish a weekly dashboard for Publishing and the community team.

    Measured channels get budget; it shows which communities and creators bring players who stay.

    Risks and how to handle them

    • Privacy limits on mobile attribution

      Use aggregated and modeled data.

    Evidence

    • HiringAnalytics Engineer (Mobile BI and New Games), posted September 24, 2026 in Nicosia, Belgrade, Prague and Vilnius: owns dbt Cloud on "Snowflake, dbt and AWS", including finance models, and builds "AI-assisted and agentic workflows"; "Familiarity with marketing and attribution data (AppsFlyer)" helps.Source
    • HiringCommunity Manager (World of Tanks Blitz), Publishing, posted September 8, 2026 in Nicosia, Vilnius and Warsaw: "the public face of World of Tanks Blitz"; manages the RU/UA community "across Discord, Telegram, Instagram, YouTube, TikTok"; hosts streams; builds "challenges, contests, small events, discussions, Q&As, memes, highlights and UGC formats"; prepares "regular community digests for Development" and represents players in balance discussions.Source
  • 11

    Every game page has the H1 "We create games" and the same social description, and shows old press lines such as World of Warships being "one of the most anticipated PvP titles on the horizon". The site has stronger, recent facts: 413,399 peak players after Update 2.0, 55+ million Blitz downloads, 7+ million Modern Armor players.

    Medium impactMedium effort First result in 1 quarter Publishing Director

    First action

    Rewrite the World of Tanks page first.

    How to measure it

    Game page outbound clicks

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      Gather facts

      Milestones per game.

      Publishing Director 1 week

    2. 2

      Rewrite H1s

      One per game.

      Publishing Director 1 week

    3. 3

      Update quotes

      Recent reviews.

      Head of Corporate Communications 1 week

    4. 4

      Add news

      Latest posts per game.

      Web Team Lead (wargaming.com) 1 week

    5. 5

      Fix links

      HTTPS play buttons.

      Web Team Lead (wargaming.com) 1 day

    6. 6

      Measure

      Outbound clicks.

      Publishing Director monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Publishing Director

    Smallest test

    Update the World of Tanks page this month.

    Why it works

    Give each page its own H1 and description, current platforms and a "Play free" link, recent milestones and reviews, and the latest two news posts for that game.

    Partners and press judge a game by its page; current proof is more persuasive than pre-launch quotes.

    Risks and how to handle them

    • Numbers date quickly

      Review every quarter.

    Evidence

    • Your websiteEvery game page has the H1 "We create games" and the same social description ("Explore the Wargaming universe, play MMO games for free"); the quotes shown are old press lines, for example World of Warships as "one of the most anticipated PvP titles on the horizon". The Master of Orion button leads to masteroforion.com, whose newest news item is dated December 1, 2016.Source
    • Your websiteNews (August 19 and September 10, 2025): Update 2.0 added 16 Tier XI tanks and reworked over 350 vehicles; on September 7 World of Tanks reached "413,399 peak concurrent players", and more than 300,000 players unlocked Tier XI tanks. The games list shows World of Tanks Blitz at "55+ m Downloads" and Modern Armor at "7+ m Players worldwide".Source
    • Your websiteThe newest World of Tanks Blitz post on wargaming.com is from January 16, 2025 (the Reforged update); World of Warships Blitz's newest is from January 2019. The "Inside the 2D art team" post (April 2026) is the latest people story in the WG People category.Source
  • 12

    Real Chrome visitors wait 2.66 s for the main content, just over Google's 2.5 s target, while interaction and layout are good. In the mobile lab test the hero slider background is the main content and appears at 18.7 s; the page is 4.6 MB, mostly images.

    Medium impactMedium effort First result in 1 month Web Team Lead

    First action

    Compress and preload the first hero image.

    How to measure it

    Homepage LCP (real visitors)

    Now
    –
    Target
    under 2.5 s
    By
    60 days

    Steps

    1. 1

      Resize hero

      Responsive sizes.

      Web Team Lead (wargaming.com) 1 day

    2. 2

      Preload

      First slide only.

      Web Team Lead (wargaming.com) 1 hour

    3. 3

      Lazy-load

      Other slides.

      Web Team Lead (wargaming.com) 1 day

    4. 4

      Trim scripts

      Unused JavaScript.

      Web Team Lead (wargaming.com) 1 week

    5. 5

      Fix accessibility

      Zoom and alt text.

      Web Team Lead (wargaming.com) 1 day

    6. 6

      Re-test

      PageSpeed and field data.

      Web Team Lead (wargaming.com) 28 days

    First result
    1 month
    Cost
    Developer time only
    Owner
    Web Team Lead (wargaming.com)

    Smallest test

    Preload the first slide and re-run PageSpeed.

    Why it works

    Serve the first hero slide as a responsive AVIF/WebP image with a preload hint, lazy-load the other slides, drop the older jQuery library where it is unused, and allow zoom. Re-test and watch the Core Web Vitals report.

    The homepage is the first page for candidates and partners on phones; passing Core Web Vitals is a small, verifiable win.

    Risks and how to handle them

    • Hero looks softer

      Check quality at each size.

    Evidence

    • PageSpeed testGoogle PageSpeed for wargaming.com/en/ (October 21, 2026). Real Chrome visitors: Largest Contentful Paint 2.66 s (fails the 2.5 s target), INP 137 ms and layout shift 0.07 (both good). Mobile lab score 50: the main content (the hero slider background) appears at 18.7 s; 4.6 MB downloaded, 2.6 MB of it images, 765 KB unused JavaScript; an older jQuery library; accessibility 68, with zoom disabled in the viewport tag and 7 images without alt text.Source
  • 13

    Most open roles sit in Belgrade (16) and Nicosia (14), then Vilnius, Prague and Warsaw, with different benefits, work modes and relocation rules per city. The careers page treats them as one list.

    High impactMedium effort First result in 1 quarter Talent Acquisition Lead

    First action

    Start with Belgrade.

    How to measure it

    Applications for Belgrade roles

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Collect content

      Teams, benefits, relocation.

      Talent Acquisition Lead 2 weeks

    2. 2

      Film

      One short video per city.

      Talent Acquisition Lead 1 month

    3. 3

      Build pages

      Template with live roles.

      Web Team Lead (wargaming.com) 2 weeks

    4. 4

      Link vacancies

      City link on each role.

      Web Team Lead (wargaming.com) 1 day

    5. 5

      Promote

      LinkedIn and local communities.

      Talent Acquisition Lead monthly

    6. 6

      Measure

      Applications by city.

      Talent Acquisition Lead monthly

    First result
    1 quarter
    Cost
    Video production
    Owner
    Talent Acquisition Lead

    Smallest test

    Publish a Belgrade page with live roles.

    Why it works

    Build a page per hub with the open roles, teams and games made there, office photos, local benefits, relocation and visa support, and a short employee video. Link from each vacancy.

    Senior developers choose a city as much as a job; local pages convert relocators and rank for "game developer jobs Belgrade".

    Risks and how to handle them

    • Content dates

      Review each half-year.

    Evidence

    • HiringThe Greenhouse board lists 44 open roles (October 21, 2026): Belgrade 16, Nicosia 14, Vilnius 6, Prague 3, Warsaw 3, plus Berlin and Austin. New this month: Senior UI Designer (World of Tanks Console, UI that supports "engagement, retention"), UI Designer and Economy Game Designer (World of Warships), DevOps, QA and a Project Manager. Several art roles have been open since April-July 2026, including Senior Concept Artist and Art Manager/Lead Art Owner for World of Tanks.Source
    • Your websiteAll 44 vacancy pages on wargaming.com/en/careers carry the same title, "Wargaming Vacancies | Wargaming", and the same description ("find your perfect job with WG vacancies"); only the H1 names the role. None has JobPosting structured data, so they cannot appear as rich results in Google's job search.Source
  • 14

    Wargaming has run Battle Pass Specials with DOOM, Far Cry, Mafia and RoboCop and a long Girls und Panzer collaboration in the last year. The Partnership page lists ways to collaborate and a form, but not this proof.

    Medium impactLow effort First result in 1 quarter Publishing Director

    First action

    List last year's crossovers and get approval to show them.

    How to measure it

    Qualified partner requests

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      List crossovers

      Last 12 months.

      Publishing Director 1 week

    2. 2

      Get approvals

      From partners.

      Publishing Director 1 month

    3. 3

      Write kit

      Audience and formats.

      Publishing Director 2 weeks

    4. 4

      Update form

      Brand, timing, audience.

      Web Team Lead (wargaming.com) 1 week

    5. 5

      Publish

      Strip and kit.

      Web Team Lead (wargaming.com) 1 week

    6. 6

      Measure

      Request quality.

      Publishing Director monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Publishing Director

    Smallest test

    Add the strip with links to the announcements.

    Why it works

    Add a "Recent collaborations" strip with results the partners agree to share (players reached, event participation), a one-page partner kit and a form that asks for brand, timing and audience.

    IP holders and brands decide on proof; a visible track record brings better partner requests.

    Risks and how to handle them

    • Partner approvals take time

      Start with public announcements only.

    Evidence

    • Your websiteRecent crossovers announced on wargaming.com: Battle Pass Specials with DOOM (September 2026), Far Cry (July 2026), Mafia (March 2026) and RoboCop (January 2026), and a new Girls und Panzer chapter (October 15-22, 2026). The Partnership page offers a "Request partnership" form.Source
    • Your websiteNews (August 19 and September 10, 2025): Update 2.0 added 16 Tier XI tanks and reworked over 350 vehicles; on September 7 World of Tanks reached "413,399 peak concurrent players", and more than 300,000 players unlocked Tier XI tanks. The games list shows World of Tanks Blitz at "55+ m Downloads" and Modern Armor at "7+ m Players worldwide".Source
  • 15

    The new Economy Game Designer will design randomized rewards "including reward composition, probabilities, expected value" with the Monetization team. Players trust random rewards more when the odds are easy to find and read.

    High impactMedium effort First result in 1 quarter Economy Game Designer

    First action

    List all current randomized rewards and their odds.

    How to measure it

    Negative reward feedback

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Inventory

      All randomized rewards.

      Economy Game Designer (World of Warships) 2 weeks

    2. 2

      Design display

      Odds and expected value.

      Senior UI Designer (World of Tanks Console) 2 weeks

    3. 3

      Publish page

      Per container type.

      Publishing Director 1 week

    4. 4

      Update process

      With each event.

      Economy Game Designer (World of Warships) ongoing

    5. 5

      Brief community

      Explain the change.

      Community Manager (World of Tanks Blitz) 1 week

    6. 6

      Measure

      Sentiment and spend.

      Analytics Engineer (Mobile BI and New Games) monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Economy Game Designer (World of Warships)

    Smallest test

    Publish odds for one container.

    Why it works

    Show odds and the expected value in-game and on a public page per container type, with pity rules if any, and update them with each event. Track spend, complaints and retention.

    Transparency reduces complaints and support load, and keeps long-term players spending with confidence.

    Risks and how to handle them

    • Short-term spend dips

      Measure retention over a quarter.

    Evidence

    • HiringEconomy Game Designer (World of Warships, PC), posted October 16-20, 2026: designs "rewards and progression for LiveOps events", "randomized reward mechanics in collaboration with the Monetization team, including reward composition, probabilities, expected value", aimed at "engagement and long-term retention". A Game Design Director (World of Warships) will use "player feedback, research, market insights, and product data" with a focus on "progression beyond XP".Source
  • 16

    The Center for Player Insights is hiring a UX Researcher in Austin who will work with Research Operations on recruitment and incentives. Wargaming already has large communities on Discord, Telegram and YouTube.

    Medium impactMedium effort First result in 1 quarter UX Researcher

    First action

    Draft the screener questions.

    How to measure it

    Days to recruit a study

    Now
    –
    Target
    -50%
    By
    2 quarters

    Steps

    1. 1

      Write screener

      Ten questions.

      UX Researcher, Center for Player Insights 1 week

    2. 2

      Build page

      With consent text.

      Web Team Lead (wargaming.com) 2 weeks

    3. 3

      Privacy review

      Data handling.

      Legal 1 week

    4. 4

      Promote

      Community channels.

      Community Manager (World of Tanks Blitz) 2 weeks

    5. 5

      Run studies

      From the panel.

      UX Researcher, Center for Player Insights ongoing

    6. 6

      Report

      Time to fill.

      UX Researcher, Center for Player Insights quarterly

    First result
    1 quarter
    Cost
    In-game rewards
    Owner
    UX Researcher, Center for Player Insights

    Smallest test

    Recruit one study from Discord.

    Why it works

    Build a short sign-up page (games played, platform, city, availability) linked from community channels and game news, and use it to fill lab and remote studies. Reward participants with in-game items.

    A ready panel shortens research timelines and brings in the players the studies need, including lapsed and console players.

    Risks and how to handle them

    • Biased panel

      Balance by segment.

    Evidence

    • HiringUX Researcher, Center for Player Insights (Austin, posted September 22, 2026): runs "usability testing, playtesting, longitudinal or diary studies, concept testing, focus groups" in the lab and remotely, partnering "with Research Operations on participant recruitment and incentives".Source
    • HiringCommunity Manager (World of Tanks Blitz), Publishing, posted September 8, 2026 in Nicosia, Vilnius and Warsaw: "the public face of World of Tanks Blitz"; manages the RU/UA community "across Discord, Telegram, Instagram, YouTube, TikTok"; hosts streams; builds "challenges, contests, small events, discussions, Q&As, memes, highlights and UGC formats"; prepares "regular community digests for Development" and represents players in balance discussions.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    World of Tanks hit 413,399 concurrent players after Update 2.0, and HEAT launched in May 2026 on PC and consoles through Wargaming Game Center and Steam. The two audiences share the Game Center and the World of Tanks name.

    High impactHigh effort First result in 3 quarters Publishing Director

    First action

    Size how many Game Center users already play both.

    How to measure it

    Cross-play share

    Now
    –
    Target
    10% of active WoT players
    By
    3 quarters

    Steps

    1. 1

      Size overlap

      Players of both.

      Analytics Engineer (Mobile BI and New Games) 2 weeks

    2. 2

      Design offer

      Rewards each way.

      Economy Game Designer (World of Warships) 1 month

    3. 3

      Build tracking

      Account linking.

      Analytics Engineer (Mobile BI and New Games) 1 month

    4. 4

      Promote

      Game Center and in-game.

      Publishing Director 1 quarter

    5. 5

      Measure

      Cannibalization.

      Analytics Engineer (Mobile BI and New Games) monthly

    6. 6

      Decide

      Scale or stop.

      Publishing Director 1 quarter

    First result
    3 quarters
    Cost
    Reward costs
    Owner
    Publishing Director

    Smallest test

    Run a two-week reward test in one region.

    Why it works

    Give World of Tanks players a HEAT reward and a HEAT player a World of Tanks reward when both are played, promote it in the Game Center and in-game, and measure cross-play rates and cannibalization.

    A shared launcher is the cheapest acquisition channel a publisher has, if the offer is clear.

    Risks and how to handle them

    • Players leave WoT for HEAT

      Track net playtime across both.

    Evidence

    • Your websiteNews (August 19 and September 10, 2025): Update 2.0 added 16 Tier XI tanks and reworked over 350 vehicles; on September 7 World of Tanks reached "413,399 peak concurrent players", and more than 300,000 players unlocked Tier XI tanks. The games list shows World of Tanks Blitz at "55+ m Downloads" and Modern Armor at "7+ m Players worldwide".Source
    • Your websiteWorld of Tanks: HEAT launched May 26, 2026 on PC (Wargaming Game Center and Steam), Steam Deck, PlayStation 5, Xbox Series X|S and GeForce NOW with cross-play and progression, a Launch Season of "five free weekly Battle Passes", eight Agents and four PvP modes; Season 1 "Lost Eden" was revealed July 1.Source
    • Your websiteHomepage title "Wargaming Website for Applicants" and description "The Wargaming website featuring relevant vacancies across all company offices", while the hero says "Explore WoT HEAT, our new free-to-play tank shooter" and links out to wotheat.com. The Games menu lists seven games (World of Tanks, World of Warships, World of Warships Blitz, World of Warplanes, World of Tanks Blitz, Modern Armor, Master of Orion) and no HEAT page.Source
  • 18

    wargaming.com carries 650 news posts, most from 2014-2017, with no categories visible in search, missing titles, no year in dates, and a press contact by email only. Journalists covering HEAT or 2.0 need assets and facts fast.

    High impactMedium effort First result in 2 quarters Head of Corporate Communicati…

    First action

    Create the fact sheet.

    How to measure it

    Press kit downloads

    Now
    –
    Target
    1,000 a quarter
    By
    2 quarters

    Steps

    1. 1

      Fact sheet

      One page.

      Head of Corporate Communications 1 week

    2. 2

      Asset kits

      Per game.

      Head of Corporate Communications 1 month

    3. 3

      RSS and alerts

      News feed.

      Web Team Lead (wargaming.com) 2 weeks

    4. 4

      Archive

      Pre-2020 posts.

      Web Team Lead (wargaming.com) 1 week

    5. 5

      Launch

      Tell media contacts.

      Head of Corporate Communications 1 week

    6. 6

      Measure

      Downloads and links.

      Head of Corporate Communications monthly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Head of Corporate Communications

    Smallest test

    Publish a HEAT press kit page.

    Why it works

    Build a newsroom with a fact sheet, logos and key art per game, executive bios, an RSS feed and email alerts, and archive pre-2020 posts.

    Faster, correct coverage and more links from press to the corporate site.

    Risks and how to handle them

    • Assets out of date

      Owner per kit.

    Evidence

    • Your websiteNews articles are served with an empty <title> tag and a meta description of "null" (checked on the World of Tanks 2.0, HEAT launch and Girls und Panzer posts). Their footer shows "Find us on Facebook 0 Followers", "Find us on Twitter 0 Followers" and "Find us on LinkedIn 0 Followers". The homepage news list shows dates without years and out of order (HEAT live on 26 May above 15 October; a gamescom 2025 post).Source
    • Your websiteSitemap (718 URLs, checked October 21, 2026): 23 listed URLs return 404, 16 written with a doubled slash (/en/about//, /en/careers//, /en/games/world-of-tanks// and others) and 7 under /en/game/. Of the 650 news URLs, 241 are dated 2015 and 9 are dated 2026. No Russian URLs are listed and no page has hreflang, although every page has a Русский switch.Source
    • Your websiteWorld of Tanks: HEAT launched May 26, 2026 on PC (Wargaming Game Center and Steam), Steam Deck, PlayStation 5, Xbox Series X|S and GeForce NOW with cross-play and progression, a Launch Season of "five free weekly Battle Passes", eight Agents and four PvP modes; Season 1 "Lost Eden" was revealed July 1.Source
  • 19

    Every page has a Русский switch, but the sitemap lists no Russian URLs and no page uses hreflang. Search engines may show the wrong language or skip Russian pages for Russian-speaking candidates and the RU/UA Blitz community.

    Medium impactMedium effort First result in 2 quarters Web Team Lead

    First action

    Map English and Russian URL pairs.

    How to measure it

    Russian-page search clicks

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Map pairs

      All sections.

      Web Team Lead (wargaming.com) 1 week

    2. 2

      Add tags

      hreflang en and ru.

      Web Team Lead (wargaming.com) 1 week

    3. 3

      Sitemap

      Add Russian URLs.

      Web Team Lead (wargaming.com) 1 day

    4. 4

      Check vacancies

      Both languages.

      Talent Acquisition Lead 1 week

    5. 5

      Monitor

      Search Console by language.

      Web Team Lead (wargaming.com) monthly

    6. 6

      Extend

      Other languages if needed.

      Web Team Lead (wargaming.com) quarterly

    First result
    2 quarters
    Cost
    Developer time only
    Owner
    Web Team Lead (wargaming.com)

    Smallest test

    Tag the careers page pair.

    Why it works

    Add hreflang pairs for English and Russian across careers, news and games, add the Russian URLs to the sitemap, and check that each vacancy exists in both.

    The right language in search raises clicks and applications from Russian- and Ukrainian-speaking candidates.

    Risks and how to handle them

    • Mismatched pairs

      Validate with a crawler.

    Evidence

    • Your websiteSitemap (718 URLs, checked October 21, 2026): 23 listed URLs return 404, 16 written with a doubled slash (/en/about//, /en/careers//, /en/games/world-of-tanks// and others) and 7 under /en/game/. Of the 650 news URLs, 241 are dated 2015 and 9 are dated 2026. No Russian URLs are listed and no page has hreflang, although every page has a Русский switch.Source
    • HiringCommunity Manager (World of Tanks Blitz), Publishing, posted September 8, 2026 in Nicosia, Vilnius and Warsaw: "the public face of World of Tanks Blitz"; manages the RU/UA community "across Discord, Telegram, Instagram, YouTube, TikTok"; hosts streams; builds "challenges, contests, small events, discussions, Q&As, memes, highlights and UGC formats"; prepares "regular community digests for Development" and represents players in balance discussions.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Wargaming employs historians who research archives, museums and private collections to check tanks "for historical and technical compliance", and is hiring another. That work is rare, interesting to players and attractive to recruits.

    Medium impactLow effort First result in 1 quarter Head of Military Design and R…

    First action

    Pick the first vehicle.

    How to measure it

    Average views per article

    Now
    –
    Target
    20,000
    By
    2 quarters

    Steps

    1. 1

      Pick vehicles

      Six months of topics.

      Head of Military Design and Research 1 week

    2. 2

      Write

      One piece a month.

      Head of Military Design and Research monthly

    3. 3

      Film

      Short videos.

      Publishing Director monthly

    4. 4

      Publish

      Newsroom and YouTube.

      Head of Corporate Communications monthly

    5. 5

      Link roles

      Open research jobs.

      Talent Acquisition Lead monthly

    6. 6

      Measure

      Views and links.

      Head of Corporate Communications monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Military Design and Research

    Smallest test

    Publish one article.

    Why it works

    Publish a monthly piece and short video on one vehicle: sources, drawings, what made it into the game. Link to the vehicle in game and to open research roles.

    History content earns links and long viewing time, and tells candidates what makes Wargaming different.

    Risks and how to handle them

    • Historical disputes

      Cite sources in each piece.

    Evidence

    • HiringArmored Vehicle (Historical) Consultant (World of Tanks, Belgrade, September 2026) for the Military Design and Research team: researches archives, museums and private collections and checks 3D models "for historical and technical compliance".Source
    • Your websiteThe newest World of Tanks Blitz post on wargaming.com is from January 16, 2025 (the Reforged update); World of Warships Blitz's newest is from January 2019. The "Inside the 2D art team" post (April 2026) is the latest people story in the WG People category.Source
  • 21

    Master of Orion still sits in the main Games menu, and its button leads to a site whose newest news is from December 2016.

    Low impactLow effort First result in 1 week Publishing Director

    First action

    Decide keep or move.

    How to measure it

    Live-game menu clicks

    Now
    –
    Target
    +5%
    By
    1 quarter

    Steps

    1. 1

      Decide

      Keep, move or retire.

      Publishing Director 1 day

    2. 2

      Create section

      Classic games.

      Web Team Lead (wargaming.com) 1 day

    3. 3

      Update link

      Current store page.

      Web Team Lead (wargaming.com) 1 hour

    4. 4

      Reorder menu

      Newest first.

      Web Team Lead (wargaming.com) 1 hour

    5. 5

      Check others

      Warplanes, WoWS Blitz.

      Publishing Director 1 day

    6. 6

      Measure

      Clicks.

      Web Team Lead (wargaming.com) monthly

    First result
    1 week
    Cost
    $0
    Owner
    Publishing Director

    Smallest test

    Move it under "classic games".

    Why it works

    Either move it to a "classic games" section with a store link or refresh the external page, so the menu shows active games first.

    A tidy catalogue makes the live games stand out.

    Risks and how to handle them

    • Fans of the classic

      Keep a clear link.

    Evidence

    • Your websiteEvery game page has the H1 "We create games" and the same social description ("Explore the Wargaming universe, play MMO games for free"); the quotes shown are old press lines, for example World of Warships as "one of the most anticipated PvP titles on the horizon". The Master of Orion button leads to masteroforion.com, whose newest news item is dated December 1, 2016.Source
    • Your websiteHomepage title "Wargaming Website for Applicants" and description "The Wargaming website featuring relevant vacancies across all company offices", while the hero says "Explore WoT HEAT, our new free-to-play tank shooter" and links out to wotheat.com. The Games menu lists seven games (World of Tanks, World of Warships, World of Warships Blitz, World of Warplanes, World of Tanks Blitz, Modern Armor, Master of Orion) and no HEAT page.Source
  • 22

    Senior Concept Artist and Art Manager roles for World of Tanks have been open since April-July 2026. The latest people story, "Inside the 2D art team", is from April and works as a recruiting asset.

    Medium impactLow effort First result in 1 quarter Talent Acquisition Lead

    First action

    Pick the concept art team for the next story.

    How to measure it

    Applications for featured roles

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Pick roles

      Hardest to fill.

      Talent Acquisition Lead 1 week

    2. 2

      Interview teams

      One story a month.

      Talent Acquisition Lead monthly

    3. 3

      Show work

      Approved art.

      Talent Acquisition Lead monthly

    4. 4

      Publish

      WG People.

      Head of Corporate Communications monthly

    5. 5

      Share

      LinkedIn and ArtStation.

      Talent Acquisition Lead monthly

    6. 6

      Measure

      Applications per story.

      Talent Acquisition Lead monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Talent Acquisition Lead

    Smallest test

    Publish one story with a job link.

    Why it works

    Publish a monthly team story tied to an open role (concept art, economy design, console UI), with a link to the job, and share it on LinkedIn and ArtStation.

    Candidates for senior creative roles want to see the team and its work before applying.

    Risks and how to handle them

    • Unreleased art leaks

      Use approved assets only.

    Evidence

    • HiringThe Greenhouse board lists 44 open roles (October 21, 2026): Belgrade 16, Nicosia 14, Vilnius 6, Prague 3, Warsaw 3, plus Berlin and Austin. New this month: Senior UI Designer (World of Tanks Console, UI that supports "engagement, retention"), UI Designer and Economy Game Designer (World of Warships), DevOps, QA and a Project Manager. Several art roles have been open since April-July 2026, including Senior Concept Artist and Art Manager/Lead Art Owner for World of Tanks.Source
    • Your websiteThe newest World of Tanks Blitz post on wargaming.com is from January 16, 2025 (the Reforged update); World of Warships Blitz's newest is from January 2019. The "Inside the 2D art team" post (April 2026) is the latest people story in the WG People category.Source
    • Your websiteAll 44 vacancy pages on wargaming.com/en/careers carry the same title, "Wargaming Vacancies | Wargaming", and the same description ("find your perfect job with WG vacancies"); only the H1 names the role. None has JobPosting structured data, so they cannot appear as rich results in Google's job search.Source

03

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Wargaming did not commission, review or endorse it, and Programmable is not affiliated with Wargaming. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Wargaming runs its business.

Something wrong, or do you represent Wargaming? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Vacancy titles and job data, sitemap, news titles, HEAT in the catalogue, homepage title, broken counters; tidy the catalogue.

  2. Days 31 to 6012 ideas

    Recruiter verification, Blitz feedback feed and UGC, community attribution, game pages, homepage speed, city pages, partner proof, reward odds, research panel; archive series and people stories.

  3. Days 61 to 903 ideas

    Cross-promotion into HEAT, the newsroom and language pairing.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value historical tanks and ships. The most cited problem: balance changes.

  • Free-to-play depth and progression
  • Random reward fairness
  • In their words: “tankers”

Market

Competitive landscape

3 competitors compared: Gaijin Entertainment, Paradox Interactive and Other free-to-play shooters.

  • Gap to exploit: Searchable vacancy pages with job data
  • Gaijin Entertainment: Less IP crossover history
  • Paradox Interactive: Different genre

Hiring signals

Wargaming is investing in live-service depth and community: a World of Tanks Blitz Community Manager for the RU/UA community across Discord, Telegram, TikTok and YouTube (ideas 8, 9), a UX Researcher for the Center for…

  • Community Manager (World of Tanks Blitz): Community across Discord, Telegram, TikTok, YouTube; UGC and feedback digests. Ideas 8, 9.
  • UX Researcher, Center for Player Insights: Playtests and studies needing participants. Idea 16.
  • Analytics Engineer (Mobile BI and New Games): dbt, Snowflake and AppsFlyer attribution. Idea 10.

From the team that wrote this playbook

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  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
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